WGS THE BOOK 2017

2017Highlight Booklet

This BookletThe World Government Summit 2017 delivered issues and top-ics that have left all its attendees wondrous of how incredible,and relatively close, the future is.Some would argue that the future is happening now, and this ishow we see it as well.This booklet shares some of the most interesting questionsraised and results achieved before and during the summit onsocial media along all its channels.It was not only a success, but it was also a brain-teasing,thought-provoking experience that indeed promotes methodsto shape future governments.

NThUe MSuBmEmRit iSn 100+ Speakersfrom around the globe 120+ SessionsOn key world issues 130+ 4000+ Coun- AttendeesParticipated in the Summit Along the 3-day event

TOheNSLu#WorldGovSummit The World Government Summit8Hashtags reached overBillionImpressionsThat’s almosteveryone aroundthe globe! Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post780,000 Live Stream Attendees 2.4 million Total number of social media posts interactions

LuImNmEit 100+ Videos Produced 800+ Posts Published on social media 370+ Million Total unique reach 75,000 Fans Total fans acquired across channels

BFrUingTinUgRthEeForward.Iwtoisrlads, buumtmhoitwfocratnhewereach everyone?



ITntOrodPuciInCg SWe created a strategy that delivers Summit topicsto the public through a series of provoking postsThe Next 100 Year: A Session Exploring Scenarios For Future Governmentsby Dr. George Friedman, Geopolitical Forecaster

What is the Impact of Climate Change on Food Security? A session with H.E. Tshering Tobgay, Prime Minister of the Kingdom of Bhutan, with H.E. Jose Graziano Da Silva, Director-General of FAO, and H.E. Patricia Espinosa, Executive Secretary of the UNFCCC. The Future Model of Higher Education Joseph Aoun, President of NortheasternUniversity, explores new dimensions of higher education and its future. Innovative Electricity & Water Generation Projects A session with Saeed Al-Tayer, Managing Director of DEWA, explored the possible solutions for a more sustainable living, and investment in clean energy resources.

EVnIgDagEinOgSaudience withThe most thumb-stopping type of media on social channels is videos.We created movie-like teasers that introduce audience to the Summit’smost pressing topics.Caption: Click to watch‘Wherever we look... We see pessimismWherever we go... There is despair’We published a teaser video of H.H Mohammed binRashid’s session before it started, on How to Reignite theRegion’s Development, adding bold statements that weseldom hear from the Arab Youth.400,000 Views

Climate Change: What Click to watchWorld Will We Live In?220,000 ViewsCould reducing food Click to watchwaste be the answer?313,000 Views

ESlaEboSratSingIOon SNumSmit After delivering teasing, provoking questions that leave users wondering, we started elaborating on session topics and summit speakers.Tom Koulopoulos, President & Founder of Delphi Group, presented theeffects of GEN Z on the future of government economies.



ISntProdEucAingKSuEmRmiSt In parallel to introducing summit topics and themes, we introduced summit key speakers in different ways.We presented key speakers in the tech industry through a series of videos that highlight these speakers’biggest achievements and how their story started before becoming successful pioneers.

We also presented speakers through a series of socialmedia posts with important quotes related to their fieldof industry and topics that they will discuss during thesummit.

WPoArkRingTWNithERSWe promoted World Government Summit partners through pre-summitvideos as well as TVCs on live stream in between sessions and before thepartners’ sessions commenced.



ETnRgaEgNinDg aIuNdGienTceOwPithICS Topics discussed at the World Government Summit are of global interest, and countries around the world had news to share, relevant to these topics.Genius 9-year-old Calramon Mabalot’s mechanical hand replaced histeacher’s amputated arm, enabling him to write and draw

HOW IS TECHNOLOGY SHAPING THE WORLD? CRISPR/Cas-9, a revolutionary gene editing technique, can help edit diseases and combat aging in humans. UTRHBEANFUMTOUBRIELIOTYF Aeromobil, a Slovak technologycompany, developed a new flyingcar that can also be driven on the road. OPPORTUNITIES AND CHALLENGES OF SELF-DRIVING TRANSPORT Uber launched partially self-driving taxis in Pittsburgh, only overseen by humans in the beginning.

GLIoVinEgStreaming thewhole summit totTohfheTaetE’snCttHihreNe gOplooLwbOeeG.r Y.

Towards the end ofthe summit, users9,000,000watched almostMinutes of video includingLive Stream Footage

SNoEcWialTMEeLdEiVaIiSsItOheNLive streaming content to viewers can be done by everyone, but not allstreams add value to viewers. This year, the Summit streamed its sessionsand workshops as you would see it on TV, here’s how we did it: THE TV EFFECT Adding the date, location and official hashtag, positioned strategically to reflect the “TV feel’SPEAKING NOW CONNECTIntroducing current Viewers can easilyspeakers to the follow and connectaudience along with with the speakerstheir latest titles and through their socialsession name media handles

WHAT’S NEXT?Viewers were able to know whothe next speaker is coming up nextalong with their session’s titleUNFORGETTABLEThe Summit hosted world and economy leadersfrom around the world. Each speaker presentedvaluable topics and key messages, we displayedthese messages as quotes while the stream is live toemphasize the importance of these messages

ANTICIPATION In between sessions, we displayed screen holders which projected upcomingsessions, time, and location

WHO AM I WATCHING?Viewers were able to see thespeaker’s key achievementsthrough displaying theirbiographies on the streamwhile the session is ongoing.

MOME

ENTS

WKEOERPLINDGNUEPWWSITHUpon announcing that2016 was the warmest yearsince record, we created ashort animation to connectthe topic with WGS theme:Climate ChangeCROSSING‘BORDERS’On Trump’s inaugurationday, we created an indirectfarewell message througha video of former presidentObama, using footage fromhis last speech in WGS 2015,connecting it to the themeof Future of Governments,using trending hashtag#InaugurationDay

INTRODUCINGSPEAKERSTravis Kalanick, Elon Musk,Reid Hoffman and JohnChambers were introduced as4 disruptors who are changingthe world through a video oftheir life accomplishments.LIVE ANDPROACTIVEDuring day 1 of the Summit,we created an intro video ofH.H. Mohammed bin Rashid’ssession and streamed to alllive social media channelsNSOEWCIATLVIS THEOur live stream feed reflecteda TV channel, with captions,live speaker quotes, andspeech highlights

NADDAETVDIEROLENOS’PSSMINEGNTSAs Africa was one of themajor topics of discussion,we created a video tohighlight the continent’sopportunities forleapfrogging thedevelopment gap.VOICES OFTHE YOUTHWe conducted interviewswith university studentsaround the UAE to capturetheir opinions on the futureof education, a main topicat the Summit.AQSUKEINSTGIOKNEYSWe presented key topicsdiscussed during thesummit in the form ofquestions that the worldwill look forward tohearing the answers to.

ADDRESSING KEYPARTNERSWe conducted one-on-oneinterviews with key partnersof the World GovernmentSummit, each describingtheir participation aspectsas well as their current andfuture plans.BORDERLINEBOLDAsking bold questions thatare rarely addressed in theregion in the form ofinformative videoslideshows grasped users’attention and intriguedengagement to addressessential world problems.OTHER ASPECTSOF THE SUMMITWe created content withrelevant topics to theSummit’s WorldGovTechioneers Race,addressing competitioncategories and creatinginformative, engagingcontent.

IMPACTHow big was theWorld GovernmentoSunmdimgiitt’aslimmpeadciat?



IEnfNluGenAtiaGl sEoMciaEl mNeTdiaWho were the key influencers who interacted with the World GovernmentSummit accounts and live updates.Dr. Miro Cerar, Prime Minister of the Republic of Slovenia, discussed his role and keyelements of his World Government Summit 2017 speech.

The Twitter Government account tweeted the metrics ofthe World Government Summit on livestream reaching700K users from around the world. Reid Hoffman, Founder of LinkedIn, engaged with the summit’s content shared on Twitter through likes and retweets.

Influential s PRESS OU Key press establishments and digital their own perception of the Wo“Over time I think we will probably see a closer merger of biologicalIntelligence and digital intelligence,”Mr. Musk said at the World Government Summit in Dubai.“At today’s World Government Summit, the head of the city’s Roads& Transportation Agency, Mattar al-Tayer, announced plans tointroduce a passenger-carrying drone service in Summer 2017. H.E.said that this is not only a model, we have actually experimentedwith this vehicle flying in Dubai’s skies.”

social mediaUTREACH l magazines and news entities shared orld Government Summit 2017. “At the World Government Summit, Elon Musk said that people would need to become cyborgs to be relevant in a future dominated by AI.” Max Storm, Author and Happiness Guru, teaching delegates at the World Government Summit in Dubai his Inner Axis breathing technique. “This future fiction is meant to eventually blur into reality and the UAE is using applied futures as a way to drive their government’s vision across all levels and departments.”

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APTINHGE

H.E. Al Gergawi on the roadmap the World Government Summit sets forgovernments around the globe.Christine Lagarde on the importance of consistency and resilience inmaking governmental decisions.

Dr. Scott Kauffman asking essential questions on the relationship betweeneducation, curriculum, and following one’s dreams.Professor Klaus Schwab on citizen well-being and acceptance ofgovernmental methods.

Sir Suma Chakrabarti on the role of governments in enriching privatesector companies around the world.H.E. Ohood Al Roumi on the Global Happiness Dialogue which took place one day before the 2017World Government Summit as part of the summit’s focus on citizen well-being and happiness.

H.E. Tshering Tobgay on how happiness in the Republic of Bhutan wasachieved.Yukiya Amano on the dangers of climate change and how nuclear poweris there to save the day.