CF Colour FuturesTM International Colour Trends 2014UNLOCKING POTENTIAL
social Design globaltrends trends design knowledge Economic trends global colour expertise welcome Welcome to AkzoNobel ColourFutures 2014. Trend and colour forecasting is a vital and inspiring part of our business,enabling AkzoNobel to be one step ahead of customers’needs for years to come.Ourmissionis Asthelargestcolourmanufacturerworldwideto‘Addcolourto people’slives’ we keep our fingers on the pulse of emerging social, economic and design trends around the world, as it is often here that we see the first signs of future colour movements.
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02unlockingPotential theDriving Every year, ColourFutures presents one potential that surrounds us. This applies to Influence dominant idea which inspires us to create countries, businesses and individuals. Every the five colour trends.This idea influences home, office, school or factory has huge for2014 each of the trends in a different way potential if you just know how to unlock the but also holds them together with a single space and the ideas within. concept that determines what the most pivotalhue,TheColouroftheYear, willbe. The mood of the moment has a great effect on the type of colours that are popular and We are in a time of great change and in order for 2014 we see a world in search of answers, to capitalise on new and exciting opportunities which provides us with an open and exciting we must understand who we are and how palette of colours to inspire renewal in we fit into the new order of things. By looking the year ahead. afresh at what we have we can unlock the
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05 contents Introduction02-09 02 Unlockingpotential 06 ColouroftheYear2014 08 2014 Palette Trends10-61 12 Silentrevolution 22 Marginofproof 32 Urbanfolk 42 Secretgarden 52 Doitnow! Colours62-71 64 Reds 65 Oranges 66 Yellows 67 Greens 68 Blues 69 Violets 70 Warmneutrals52 71 Coolneutrals resources 72 ResourcesRSeivleonlut tion 12
Sophisticated Balanced VersatileTranquil
0790GG19/151 P0.20.40 colour The top trend colour for 2014 perfectly Forsuchastatementcolour, tealis ofthe combines the natural harmony of green surprisingly versatile and works well inyear2014 with the tranquillity of blue. Reflecting the different colour combinations. Sitting overriding trend of unlocking,this muted opposite coral on the colour wheel it works teal has a gentle character and is a favourite beautifully with delicate pinkish tones and in the world of design. Deeper and more warm ochre yellow, but for a trend look sophisticated than turquoise,teal has should be combined with other tones of a subdued richness which is often used to teal, green or blue to create a tone-on-tone describe tropical seas of shimmering effect. Layering teal with indigo,denim bluish green. or navy provides an oceanic feeling, cool, dynamic and welcoming. Combining Atertiarycolour, tealisthecombination our Colour of the Year with greens such of primary blue and secondary green which as mint,duck egg or emerald will today is used to describe several different give a fresh natural effect; or for a neutral tonesofthismajesticcolour. Somewhere combination choose a colour with between blue and green it has come to a natural wood tone. symbolise balance, but should be combined with neutral tones and shades of wood so as not to overwhelm a space. Colourof theyear evolution
2014 The colour story for 2014 is largely about colour scheming to become about exploringpalette complex tones that almost sit between colour new combinations. If used alone, simple families and keep you guessing as to which hue or primary colours can be dull and predictable they truly are. These colours have an intriguing but used in combination with this fascinating quality that changes depending on which palette they add a touch of simplicity and clarity shades they are combined with. This enables which feels new and surprising.
silent margin urbanrevolution ofproof folk
11 thefive keytrends for2014secret doitgarden now!
Introverted humanModest I ntrospe ctiv e hidden
‘For an introvert his environment ishimself and can never be subject to startling or unforeseen change’ Quentin Crisp 13RSeivleonlut tion
With power moving to the Introvert,design is starting tolose its ego, becoming more understated and thoughtful
17RSevileonlut tion Introverted design celebrates simplicity and innovation to createbeautiful forms and spaces that don’t show off
The Silent Revolution palette is extremely subtle using slightshifts in hue and tone to create delicate combinations
19RSevileonlut tion
20RSeivleonlut tion qn.02.78 90BG 72/038For decades we have listened to those who Our consumerist nature is starting tN.02.82shouted the loudest and revered individuals to change too. For the majority of people 72BG 75/023who built the tallest building and the fastest money and space are at an increasing qn.02.88cars. Since industry began, the power to premium and it has never been more 10bg 83/018shape our world has firmly been held by important to really consider what we needthe extrovert, ready to speak up and push and how we will use it. Introverted designthemselves forward with a new grand idea celebrates simplicity and innovation toat the slightest chance. Though there is create beautiful forms and spaces that don’tno evidence that the best speaker has the ‘show off’ but meet our changing needs inbest ideas we have often followed these new and sophisticated ways.charismatic individuals who know how towork the crowd. But times are changing! The Silent Revolution palette is extremely subtle,using slight shifts in hue and tone toWe no longer communicate within a purely create delicate combinations of tintedphysical world where it is so important to‘be white and neutral mid tones. These coloursseen’. Gone are the days when a big financial give a restful and silent effect that showcasesbacker was needed to get your work known the trend’s clever use of texture and naturalas it can now be shared online and be judged materials. Nothing says modernity and spaceand recommended to others by your peers. like whites do and these shades have great warmth creating a look which is humanPower is moving to the introvert and with and inviting rather than clinical and austere.it design in many areas is starting to lose its Think of fluffy clouds and the soft variationsego and becoming more understated and of shade in arctic furs.The more robustthoughtful. In her top-selling book‘Quiet,’ shades are still delicate and can be foundSusan Cain discusses how solitude breeds in pebbles and sun-dried shells.creativity and that we all need to‘stop themadness of constant group work’and beafforded the space at work and schoolfor deep personal thought, as this is wherethe richest ideas are likely to lie.
sn.02.85 gN.00.88 cN.02.6710bb 83/020 30gy 88/014 50rr 54/018 vn.02.85on.00.76 Fn.02.82 90bb 73/02230bb 62/004 30yy 72/018on.00.69 hN.02.8530bb 53/012 81yy 81/016ON.00.83 on.00.8630gg 72/008 50BG 83/009
Kahn industrial
23omfargin‘mPeaonpalgeehdatvheenirevlievresbesfooprreecisely’proof JohnFu
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27pomrfaorogfin pHcctaoahocvamheionofdsgolldoraivtfoneinnosugtumoribncfetaarhsnetbe
pomrfaorogfin Mhoomree loiffeu,sseatrteintgakoinbgjeacnti performance in order to
29tiamvneaasxliaymntiidsceamloeauaprspuprrooitnaecgnhotiuniarolur
30pomrfaorogfin on.00.90 00NN 83/000Just when we think life can’t get any faster In a world of ambiguity and grey areas, there on.00.81it steps up another gear! The pressure is something enticing about the reliability and 30YY68/024to become the best you can be, the healthiest definitive nature of mathematics and g0.05.80you can be and have the perfect work-life science. There is something immediate and 30Yy 69/048balance is a full time pursuit and one decisive about an equation, a pictogram, a e8.15.65that requires us to analyse ourselves and date or even a number standing alone. Where 10yy 41/175our lives in order to stay on top. languages change, numbers stay the same, unifying us with the same piece of informationIn the chaos of our fast paced lives, having a no matter where we are in the world.number to hold onto can be comforting.If we know our nutritional RDA, blood pressure The Margin of Proof palette is constructedand cholesterol level then we can evaluate of masculine neutrals with an architecturalour lifestyle and make changes that may help appearance. These sophisticated tonesus avoid chronic disease. It is a recognised of putty, plaster and brick should provide theapproach in business to review past largest proportion of the colour schemeperformance and set development objectives. and then be enriched with full bodied deepsHowever, moreofusaretakingthisanalytical like darkest emerald or oxblood.The brightestapproach in our home life too and using accents are a small but important touch asthe kind of measuring devices that would once they add the graphical edge. Here bright teal,have been relegated to the doctor’s surgery. scarlet and ochre provide a surprising andStreet artists,The Wooster Collective have mature alternative to more primary accents.seen this obsession with self-improvement This is a mature and measured paletteas inspiration for a piece called‘Take the which will complement natural materialsStairs’which takes the stickman style figures like dark wood, marble and cork as wellwe know from road signs and uses them to as concrete.highlight what will happen to your waistline ifyou don’t take the stairs. F6.10.70 30yy 53/125
On.00.60 ON.00.10 c2.53.4050YR 38/017 00NN 05/000 16yr 16/594P0.50.40 e8.05.70 b0.25.2570gG 16/390 90yR 55/051 09yr 05/305 e6.63.47Q0.20.30 d6.15.55 00Yy 23/55730BG 10/111 70yr 33/175 fN.02.47r0.10.60 c4.20.40 30yy 20/02950bg 32/114 30yr 16/162 Cn.02.57 60yr 33/047
Appreciation RootsStory pridetelling iCduelnttuirtayl
33 FUorblakn‘Not all those whowander are lost’J.R.R. Tolkien
We all wantto be partofsomethingthatis bigger thanourselvesReconnectingwith our rootsreminds us wherewe have comefrom
37FUorblakn Patternsinfolkartdifferwidely aroundtheworldbutalthoughthe narrative changes there is a common sense of warmth and community
38TheUrbanFolkpaletteisalivewith FUorblaknfriendlyandrobustshadeswhichfeel familiar but look very new
40FUorblakn wn.02.82 50rb74/033Intimesofuncertaintywelookforwhatwe Asindividualswewanttobepartof f6.07.77 30Yy 67/084know and understand. The patterns and something that is bigger than ourselves. f2.50.65 30Yy 49/562traditionsoffolkartdifferwidelyaroundthe Reconnectingwithourrootsreminds d6.05.65world but although the narrative changes us where we have come from. Storytelling has 60yr 41/072 b6.15.65there is a common sense of warmth long been the chosen tool for passing down 10yr 41/223 c0.40.40and community which is captured by their lessons from generation to generation but as 10yR 17/465simple designs and rich colours. the flexibility of the tablet has reduced theOnce relegated to Grandma’s house, the commonality of the printed word, so the booktraditional mentality of folkloric design is is becoming an inspiring symbol ofbeing made new again by a fresh generation communication. Literary texts, calligraphy,who want to tell a story through the things and the handwritten letter have a newthat they create to form an emotional elegance and value in this electronic age.connectionwiththeiraudience. Asindustry TheUrbanFolkpaletteisalivewithfriendlygrewindevelopingmarkets,vastquantitiesof androbustshadeswhichfeelfamiliarbutthepopulationmovedtotheprimarycities lookverynew.Combinesimilarshadesforatofindworkandearnbetterwages,butmany harmoniousstorylikeplum,damsonandaround the world have found the price of burgundy and then add a surprise contrast ofbeing cut off from their children and loved ochre or light petrol blue to create somethingones too great a price to pay. We now see, more personal.Though our naturalparticularlyinChina,individualsmovingaway landscapesareallverydifferentwecanallfromthesemetropolisestosmallertowns relatetotheseauthentictonesofheavyandcitiesinordertofindbalanceandabetter silksandcosyyarnsastheyhaveappearedqualityoflife.However, thisisnotabout in folkloric design around the world sincereturningtotheoldwaysastheknowledge storytellingbegan.Thesecoloursareinspiredand technology of the city goes with them. by the homely shades of a cross-stitchThebenefitoffusingoldandnewissomething pattern,thebrightornamentationof RussianChinesehomewarebrandJiaisexploring. dolls,thelightandcheerydecorationofJia invites international designers from Scandinavia and the sumptuous fabrics ofdifferentculturalbackgroundstoreinterpret India,SouthAmericaandChina.Chinese customs such as tea culture intoanewdirectioninmoderndesign.Inthisway Thisisatrendwhichcapturesallthe positivity of times gone by and wraps it up inmany brands are learning from yesterday a contemporary and very relevant way.to enrich today.
w0.10.30 b2.10.25 c4.40.2010rb 10/116 10YR 07/125 23yr 10/308f2.50.50 j0.20.50 z0.05.2020yy 26/490 30gy 23/232 30rr 08/044f6.30.30 fn.02.8530yy 12/263 50yr 83/003 P0.20.40 90gg 19/151e8.15.65 r9.35.2210yy 41/175 70bg 09/171E0.45.5580yR 31/508
BlurredFragile Diffused Floral Intangible Müller Van Tol, interior design by Bas van Tol
43 spue‘Fonmmplsolehoedwiribneecereiths,nteefaleropl,offwohduaralya;ptnptshhidemeerysa,oaakurnele’d Luther Burbank
This lmooikstyis srhoamdeasnatidcd,ipnogetaicsuabntdle curious with veil of surprise
47Tebhxaiprslmeolfyraoesrstcehithenhraaeer,tinidtnehesgeasitfonrlfeegenttidhneg and the ephemeral
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