WTM Africa 2022 Show Guide

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WELCOME TO WTM AFRICA 04 CONTENTS 2022, THE MEETING PLACE FOR THE TRAVEL TRADE WELCOME This complete and 04 We are open for business comprehensive guide Event 04 Connections that matter Guide will help you make the 06 C ape Town is open for you to visit, work, play, most of your time at WTM Africa 2022. As well as Exhibitor live, study and invest Profiles, also featured is the Exhibitor A-Z on page 53, SHOW HIGHLIGHTS enabling you to find and select the key organsations you wish 10 15 things not to miss to visit and easily locate them on the floorplan on page 57. CONTENT PROGRAMME We hope you have a 13 W TM Africa prides itself on being the hub of successful show. travel ideas WTM Africa, part of Africa Travel 10 14 M onday, 11 April Week, is organised by 14 EQUAL Africa RX Place, Culross on Main Office Park, 16 T uesday, 12 April 34 Culross Road, 17 African Responsible Tourism Conference Bryanston, Johannesburg, South Africa 18 Travel Forward Conference Tel: +27 (0)11 549 8300 Email: [email protected] 19 W ednesday, 8 April www.rxglobal.com 19 ASATA Conference PART OF: REDISCOVER AFRICA 17 24 W hy the Maldives is your dream vacation destination Disclaimer: The 2022 World Travel 13 Market Africa Official Event Guide is 23 26 Re-introducing KwaZulu-Natal to the world published by RX. The copyright in 28  Reinventing Africa’s tourism industry the design and content of the show 30 Travel Outlook: 3 key components for 2022 catalogue is owned by the parties 33 Exhibitor News named and its licensors. No part of this 39 WTM Africa partners publication may be reproduced, stored in a retrieval system or transmitted in EXHIBITOR LISTINGS any form, by any means – electronic, photocopying or otherwise - without 49 Exhibitor profiles the prior permission of the parties 65 A -Z exhibitor listings named above. While every effort 64 Floorplan has been made to ensure that the information contained in the show WTM AFRICA EVENT GUIDE 2022 03 catalogue is accurate at the time of publication, no liability for damages is accepted by RX or any other organisation or person providing information, arising from any errors or ommissions that may appear however caused or from any editorial alteration to submitted material. Neither the publishers nor the parties named are liable for any opinion expressed by a third party in the editorial copy of this publication. Please be aware that by attending WTM Africa, you consent to your voice and likeness being used without compensation in programmes, films, tapes and print for exploitation in any and all media, whether now known or hereafter devised, and you release RX its successors, assigns and licensees from any liability, on account of such usage. All information correct as of 27.03.2022 #IdeasArriveHere

WELCOME WE ARE OPEN FOR BUSINESS CONNECTIONS THAT MATTER Awarm welcome to WTM Africa 2022. We remain the only Welcome to the Host City of Cape Town for World Travel travel trade exhibition in Africa for both the inbound and Market Africa 2022! Who could have foreseen at our last outbound travel and tourism markets, presenting a diverse WTM Africa in 2019, that it would be three years before we all range of destinations and industry sectors to South African, African, met up again? Our industry has gone through some extreme changes, and international travel professionals. with both new opportunities and challenges. We are delighted to be returning to the Host City of Cape Town, one For seven years, WTM Africa has brought together thousands of of the world’s most recognised tourism destination. While the world delegates from more than 70 countries around the world. For the of travel is constantly changing, the hunger for escape and discovery two years we couldn’t meet face-to-face, we launched a virtual event does not. At WTM Africa, we believe there is limitless potential for your and an online hub to keep people in the industry connected. We business, and we designed our show to make that potential a reality. have gathered a wealth of knowledge and insights over the years to support the global travel industry, and are committed to facilitating new BE INSPIRED connections and fostering lasting business relationships by applying our WTM Africa is where ideas are inspired, and contacts are made. global network and expertise to local markets. Ideas fuel the global travel industry, but it can be hard to navigate this incredibly busy world of possibilities. WTM Africa is the ideal platform WHAT TO EXPECT THIS YEAR to advance your travel business agenda for the remainder of the year Over the next three action-packed days, you will have access to and into 2023. relevant and qualified travel and tourism industry buyers, influencers, and professionals. It is the perfect opportunity for you to connect with With over 165 speakers and 63 content at this year’s in-person event Africa and the world through valuable connections and ideas. coupled with our online content hub, ATW Connect, WTM Africa is fast becoming known as the continent’s leading knowledge sharing Attendees can also look forward to other trending topics and content platform. Our content aims to inspire, educate and help rebuild the shares by over 150 speakers from around the globe in four different travel and tourism industry This year we also welcome new countries theatres on the show floor. to the show floor – both has exhibitors and Hosted Buyers. Through industry networks, global reach and regional focus, WTM Your future begins today, and the potential is breathtaking. At WTM Africa creates personal and business opportunities providing you with Africa, we apply our experience as the world leader to bring travel quality contacts, content and communities. We aim to make this year’s professionals together from around the world to engage in powerful WTM Africa experience your best show yet. After all, it is predicted networking opportunities, learn expert insights from the world’s that we’ll see a huge resurgence of travel in 2022 as people from all brightest minds and so much more. countries are itching to flex their travel muscles. As always, WTM Africa 2022 will continue to create personal and We’d also like to remind you that our service to you doesn’t stop after business opportunities providing our customers with quality contacts, the three-day live event. We continue to help professionals like yourself content, and communities. On behalf of the whole WTM Africa team, with year-round access so that you can make connections, get industry we wish you a productive and inspiring three days. news and updates, and explore trends and technologies from around the world. Visit ATW Connect on www.atwconnect.com for more. Together, let’s inspire one another with the passion that makes this the ultimate industry to be in. Here’s to new business opportunities We wish you a successful WTM Africa 2022 as we reignite inbound and and fresh ideas! outbound travel on the African continent once again! CAROL WEAVING MEGAN OBERHOLZER Managing Director: RX Africa Portfolio Director: Travel, Tourism & Creative Industries 04 WTM AFRICA EVENT GUIDE 2020 #IdeasArriveHere

ROOTED IN AFRICA ENTER NOW ENTRIES CLOSE ON 31 JANUARY 2023 WWW.WTM.COM/AFRICA

WELCOME Delegates and guests, to ensure that establishments adhere to health Cape Town is blessed with mild weather and and safety measures as set out by the World plenty of open space, so there are many I’m delighted to welcome you to Cape Town Health Organisation (WHO). opportunities for outdoor dining, nature for Africa Travel Week 2022. For us, this is adventures and safe, socially distanced an exciting new chapter. As the global travel Like destinations across the globe, the city’s experiences. This year, our exhibition stand at industry rebounds, I’m happy that Cape Town is tourism economy is still reeling from the effects World Travel Market (WTM) Africa speaks to open and ready to welcome visitors back safely. of the pandemic. To assist with recovery, the this theme. Cape Town is a city of wide open City of Cape Town has implemented a tourism spaces and breath-taking beauty. The Mother City remains a huge part of the recovery plan, spearheaded by the City’s global travel landscape and one of the most Economic Growth Directorate, that is already The benefits of hosting an event like Africa beloved tourist destinations in the world. seeing more visitors return. Travel Week are immense, not only for Cape Accolades in 2021 include being named the Capitalising on new trends such as remote Town, but for the region and the continent as Best City in Africa by Travel + Leisure and work is vital, as we see the combination of a whole. voted the World’s Leading Festival and Events travel and work result in long term stays. We Destination at the 28th annual World Travel eagerly await a much anticipated remote work Africa Travel Week provides a wonderful Awards. Our iconic Table Mountain was also visa in the near future. platform for SMMEs in the travel industry looking named Africa’s Leading Tourist Attraction and to access international travel buyers. Through Cape Town International Airport retained its Another successful initiative is the citizen-driven its industry networks, global reach and regional spot as the Best Airport on the continent. ‘Open Streets’ concept – where certain streets focus, the event provides attendees invaluable are blocked off to vehicle traffic on specific networking opportunities, as well as industry Cape Town is proud to have been one of days. This allows restaurants more space to intelligence from internationally acclaimed travel the first cities to adopt the World Travel and spill out further onto the streets to allow for experts and key decision-makers. Tourism Council’s (WTTC) SafeTravels Stamp, safer and more socially distanced dining. the world’s first global safety and hygiene Through Africa Travel Week, the City seeks stamp for travel and tourism. We were also Since starting the initiative in December 2021, to actively position Cape Town as a holistic among the first on the continent to establish a it has been an overwhelming success and destination – a great place to visit, live, work, set of safety protocols, together with industry, we are now doing it in different parts of the study, play and invest. city almost every weekend. It offers a unique experience for locals who fully support the For more information, visit the City of Cape initiative and our international visitors. Town stand in the main exhibition hall where our staff and partners are ready to engage and We have also scrapped permit fees for equipped to answer any questions. informal traders, independent food caravans and coffee stands for the foreseeable future Feel at home in Cape Town and enjoy the so that they have an opportunity to get back show. on their feet. Our goal is to increase foot traffic throughout our streets and create an enabling Sincerely, environment for local businesses to do what GEORDIN HILL-LEWIS they do best. Executive Mayor of Cape Town 06 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

TEMPT YOUR SENSE OF WANDER

THE SHIMANSKY DIAMOND EXPERIENCE

EXPERIENCE | DISCOVER | EXPLORE | LEARN

SHOW HIGHLIGHTS 15 THINGS NOT TO MISS DURING WTM AFRICA ONE FOUR SEVEN TEN BE OUTSTANDING ATIS: INVEST IN AFRICA INDUSTRY REPORT EQUAL AFRICA Exhibition stands are perfect for Tuesday, 12 April showcasing products or services 10h15 - 18h00 | Inspire Theatre Monday, 11 April Monday, 11 April to your target audience. They allow As a major economic contributor 08h30 - 09h00 | Global Stage you to show and tell everyone for many African countries, the The WTM Africa Industry Report 10h00 - 17h00 | Inspire Theatre what your product is about. Today, travel and tourism industry offers sets to gauge the conversations We are proud to announce we acknowledge those stands that a plethora of opportunity, uniquely taking place on the exhibition floor the launch of EQUAL Africa stood out. The categories include: positioned to develop, attract and and the sentiment of the industry. – a conference dedicated to Best Stand Design, Best Stand enhance economic prosperity Join travel expert, Gillian Saunders, understanding and successfully for Doing Business, Best Stand across the continent and facilitate and award-winning journalist, Kojo reaching the LGBTQ+ traveller. You’ll Personnel, Best Stand Feature, cross-border collaboration across Bentum-Williams as they unpack hear from influential people who Most Responsible Stand and Most the value chain. The African the report, which will be available to can pass on some great lessons, Innovative Stand. Look out on our Tourism Investment Summit (ATIS) download for free to all attendees. enabling you to avoid the mistakes social media platforms on Tuesday, in partnership with ITIC, brings of brands who have superficially 12 April, to see who won the best together esteemed speakers and TWO tried to break into the LGBTQ+ stand awards. key professionals in the private and market. These engaging and public sector to highlight investment OFFICIAL OPENING educational sessions will provide EIGHT trends, industry challenges and best-practice insights to the LGBTQ+ TRAVEL FORWARD opportunities. This is a paid-for Monday, 11 April | 10h00 - 12h00 travel segment. Tuesday, 12 April | 10h00 - 17h00 event (R980 per person). City of Cape Town stand Travel Forward Theatre Join Cape Town’s Mayor, Geordin FIVE Digital is now the key ELEVEN Hill-Lewis, for a ribbon-cutting to unlocking new travel SHOPPING FOR A ceremony on the Host City of Cape MINISTERIAL ROUNDTABLE experiences. Travel Forward is GOOD CAUSE Town’s stand as we offically open the event for next generation Haven’t stopped by The Craft and WTM Africa 2022 – your discovery Monday, 11 April technology in travel and Design Institute vendor stalls yet? point for a new wave of ideas, hospitality. Join us for a mix of Today is your last chance to support technologies and solutions big and 10h30 - 12h00 | Global Stage panel sessions, interviews and these talented SMEs and bag some small, which will enable the next By uniting tourism ministers, direct presentations – all with amazing handmade local goods generation of travel businesses to sector leaders and top thinkers the shared goal of both inspiring that capture the African spirit. emerge and thrive. during this roundtable, we will and educating the audience with tackle the challenge of future actionable takeaways. TWELVE investments in Africa’s tourism MAKING CONNECTIONS industry and provide actionable NINE After three action-packed days solutions to bullet-proof the RESPONSIBLE TOURISM of meetings, networking and industry. Seating is limited and on AFRICA CONFERENCE education, you’ll be excited to return first-come, first-served basis. Tuesday, 12 APril to the office full of inspiration, new 10h30 - 17h30 | Spotlight Stage contacts, and the latest know-how. THREE SIX For the first time, WTM Africa will WTM Africa is the only event where be hosting a full-day conference you can simultaneously generate THINK TRENDS AFRICA RESPONSIBLE on Responsible Tourism. Industry sales leads, launch new products, Our talks will give you insight into TOURISM AWARDS experts will discuss, debate and enter new markets and raise brand the latest travel and tourism trends, engage in a variety of topics awareness. challenges and innovations. Monday, 11 April relating to sustainability. 15h30 - 17h00 | Global Stage These awards are presented to those businesses and organisations that demonstrate the core Responsible Tourism values of transparency and respect, are able to demonstrate their impact, and that have inspired others to achieve more. 10 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

THIRTEEN FOURTEEN FIFTEEN CHARITY AUCTION STAY CONNECTED IBTM AFRICA Few people realise the true ATW Connect, WTM Africa’s online magnitude of elephant poaching content hub, was created to Wednesday, 13 April across the continent, despite the connect and support travel industry fact that 96 elephants are killed professionals around Africa and the 10h00 - 16h00 | Inspire Theatre for their ivory every day. WTM world. The resource hub offers the IBTM Africa is the leading African Africa and How Many Elephants latest guidance and knowledge, event for the meetings and events have collaborated for an online industry news and insights, and the industry at WTM Africa and we charity auction, and art lovers and opportunity to hear from experts in have one goal – we want to fashionistas are in for a treat. our weekly podcasts, all with the inspire you, as part of the events All proceeds from the auction will aim to keep exhibitors, buyers and world, and help you achieve be used to contribute to anti- others in the travel and tourism better business results. Join us poaching efforts for the African industry connected. ATW Connect for the IBTM Africa conference elephant. focuses on inbound and outbound and discover all the inspiration, markets for general leisure tourism, business connections and content Simply scan the QR code luxury travel, LGBTQ+ travel and the you need to create world-class and start bidding! MICE/business travel sector, as well events for your customers. as travel technology. For more visit: Exceptional experiences start at www.atwconnect.com IBTM Africa and we look forward to connecting with you!

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#IdeasArriveHere wtm.com/africa CONTENT SESSIONS + CONFERENCE PROGRAMMES HOST CITY: BUILT BY: PART OF: MEMBER OF:

CONTENT PROGRAMME DAY ONE | MONDAY, 11 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING GLOBAL STAGE 14h30 - 15h15 | Why the Tourism industry 10h45 -11h40 | How to Make LGBTQ+ Travel holds the key to the recovery of aviation in Truly Transformative Resilience, compassion, 08h30 - 09h30 |WTM Africa Industry Report Africa With over 50% of international tourists unity, and the transformative nature of human 2022 The opening conference to WTM Africa will arriving at their destination by air, it can be argued interactions are what help the LGBTQ+ community unveil the official WTM Africa Industry Report. The that the airline should be a destination’s most to advance, and to gain our freedom; to be who we report sets to gage the conversations taking place on important customer. So why do many remain are and to love who we want. The global COVID-19 the WTM Africa exhibition floor and the sentiment removed from the process of route development has also reminded us of the transformative nature of the industry, as well as to discover the popular and what can be done to address this imbalance? of travel, and what both travellers and destinations destinations for the following year. There is an In this panel we will explore what an airline looks lose when travel grinds to a halt. However, while undoubted pent up demand from people to travel, for in terms of an approach by a destination, there’s an understandable urge to return to ‘normal’, so it’s crucial your business is one-step ahead in how destinations are adapting this and what we do have a choice about how we build back helping to plan for the future. methods will be successful in a post-pandemic era. our businesses and how we travel in the future. Speakers: Kojo Bentum-Williams, Publisher: Presented by AviaDev Africa Even before the pandemic emerged, consumers VoyagesAfriq Travel Media, Gillian Saunders, Moderator: Jon Howell, CEO: AviaDev were paying increasing attention to the impact Independent Tourism and Hospitality Adviser, Speakers: Dr. André Schulz, General Manager for of business on their local communities, economy Geordin Hill-Lewis, Executive Mayor: Cape Town, Southern Africa and East Africa: Lufthansa Group, and the environment. Now, research carried out Carol Weaving, MD: RX Africa Shingai George, ForwardKeys, Jefferys Manjengwa, by IGLTA -and presented for the first time in public Executive Director Destination Marketing: at this session- shows that these issues matter 10h30 -12h00 | WTM Africa Ministerial Zimbabwe Tourism Authority, Paul Van den Brink, more than ever to LGBTQ+ travellers too. In this Roundtable 2022 : Tackling challenges for Consultant: Cape Town Air Access keynote session, Peter Jordan, one of the world’s future investments in Africa’s tourism industry leading specialists on LGBTQ+ Travel will present The WTM Africa Ministerial Roundtable 2022 15h30 -17h00 | Responsible Tourism Awards highlights from ‘How to Make LGBTQ+ Travel will provide a truly practical platform for tourism A highlight on the WTM Africa Responsible Transformational for Travelers, Communities and ministers, sector leaders and top thinkers to share Tourism calendar, these awards Champion the the Planet’, a landmark paper prepared by him for best practices and explore investment opportunities. very best work in Responsible Tourism on the the IGLTA Foundation and launched officially at Moderator: Milton Nkosi, Chairman, MMN African continent. Join us as we celebrate those - Equal Africa 2022. Setting out four ‘practical steps for International Consulting sustainability champions, changemakers, movers positive action’, Peter will explain how LGBTQ+ travel Speakers: Hon. Lindiwe Sisulu, Minister of Tourism, and shakers - who continue to make a positive businesses and friendly destinations can truly build South Africa, Hon. Minister David Maynier, Minister impact and lead by example. back better. of Economic Development & Opportunities, Ministry Speaker: Peter Jordan, Founder: Gen C Traveller and of Finance and Economic Opportunities, Western 17h00 - 18h30 | The Commercial Captive Lion Consultant in LGBTQ+ Destination Development Cape Government, Humphrey Nwugo, Regional Breeding Industry in South Africa – What Chief Operating Officer: Afrexim Bank, Southern you should know Since the launch of the 11h40 -11h50 | Spotlight: KZN Gay & Lesbian Africa, Hon Moses Vilakati, Minister of Tourism and Blood Lions® film and the subsequent global Tourism Association The KwaZulu-Natal Gay & Environmental Affairs: Kingdom of Eswatini, Hon. campaign, the commercial captive lion breeding Lesbian Tourism Association (KZNGALTA) is primarily Najib Balala, Cabinet Secretary, Ministry of Tourism and keeping industry in South Africa industry has non-profit business association that operates in and Wildlife, Kenya, Hon. Memunatu Pratt, Minister of flourished; however the pressure to close this the South African travel sector as a Community Tourism Sierra Leone, Hon. Philda Kereng, Minister industry has also gathered momentum and we Tourism Organisation (CTO). It was established in of Environment, Natural Resources Conservation have seen some necessary change. What are the 2004 and have been in operation for over 18 years, & Tourism of Botswana, Hon. Rodney M Sikumba, recent developments and what should you know with growth in their activities, reach and membership Minister of Tourism and Arts, Zambia, Hon. Alioune as tourism industry players? The talk will be taking off in the past few years alone. Join Jason Sarr, Minister, Ken Osei, Principal Investment Officer: followed by the creening of Blood Lions. Fiddler, Founder: KZNGLTA as he shares the International Finance Corporation (IFC) Speaker: Dr Louise de Waal, Campaign Manager: milestones and what the future has in store. Blood Lions Speaker: Jason Fiddler, Founder: KZNGLTA 12h30 - 13h15 | New types of tourism tourism is an ever-evolving landscape, making it crucial to stay INSPIRE THEATRE 11h50 - 12h15 | A lesson on authenticity: A informed of what’s new. This session deep dives into Radisson RED case study Join Brett Delport and emerging micro and macro tourism niches gaining HOST: Lyall Ramsden, CEO: Phly Media Leonie Andereya for a fireside chat about addressing momentum within the industry. the inclusivity of the Radisson RED brand and how Moderator: Mandisa Magwaxaza, Founder 10h30 - 10h45 | Welcome to EQUAL Africa this has been perceived by the LGBTQ+ community and owner of Molo Mhambi Relations, and 2022 We challenge you to open your mind to the as well as Radisson Hotels Group’s Inclusion and Woman Xplore realities of LGBTQ+ tourism with EQUAL Africa’s Diversity policies, specifically with regards to LGBTQ+. Speakers: Pamela McOnie, Owner: Cape Fusion in-depth programme, exploring everything Speakers: Brett Delport, Key Account Director for Tours, James Fernie, Director: Uthando South Africa, from attracting the LGBTQ+ customer to safety Southern Africa - Leisure & Incentives at Radisson Troye May, Digital Content Creator: Beer Association and security concerns. The conference is a Hotel Group, Leonie Andereya, GM: Radisson RED of South Africa, Eben Proos, Chairperson of the celebration of the significance and power of the Hotel: V&A Waterfront Friends of the War Museum, Briony Brookes, Head of dreams of the LGBTQ+ traveller. Become the PR and Comms: Cape Town Tourism catalysts for shaping the future of LGBTQ+ travel 13h15 - 14h15 | Challenges of LGBTQ+ African in Africa and the rest of the world. travel and how to overcome them Africa is 13h30 - 14h15 | Euromonitor session - Travel Speakers: Councillor Rob Quintas, City of poised to become a significant contributor of recovery in Sub- Saharan Africa Two years Cape Town: Mayoral Committee Member for tourist numbers both throughout the continent on, travel and tourism have yet to reach the Urban Mobility, LoAnn Halden, Vice President- and globally. As business and leisure travellers performance levels of 2019 due to new strains Communications for the International LGBTQ+ seek new experiences, Africa remains teeming and waves of infections that imposed more travel Travel Association with opportunities for new itineraries. However, restrictions. Despite this, vaccination drives have challenges remain for LGBTQ+ tourists, seeking safe provided some hope. As travel and tourism come to destinations yet wanting to experience the diversity terms with the new normal, navigating the myriad of that Africa offers. Both infrastructure challenges and government policies, health, and visa requirements attitudes towards gays, lesbians and transgender have become essential to overcome the crisis. The people continue to constrain development. This presentation aims to highlight how travel operators session seeks to unpack some practical solutions for across Sub-Saharan Africa are transforming their suppliers and buyers seeking growth with the help of business models to remain relevant during the the LGBTQ+ market. pandemic. Moderator: Jason Fiddler, Founder: KZNGLTA Speaker: Christy Tawii, Research Manager: Speakers: Siya Khumalo, Author | Speaker | Sub-Saharan Africa · Euromonitor International Commentator, Fundi Ndaba, Organisational Effectiveness Specialist (Gender Inclusion & Diversity) 14 WTM AFRICA EVENT GUIDE 2022 Programme correct at time of print. Subject to change.

14h15 - 15h15 | How to earn Brand Loyalty SPOTLIGHT STAGE 14h30 - 15h15 | What are the benefits of Film from the LGBTQ+ traveller LGBTQ+ travellers are Tourism? A FILM Cape Town and CoCT Case study visiting more destinations, experiencing more of the 10h30 -11h15 | Flock to Marion: a cruise to Film and TV productions can be a powerful way to add world - and the world is accommodating that. There South Africa’s subantarctic island: successes profile to a nation’s tourism offer, both at home and is still a long way to go in some places, but there has and challenges of cruising during covid In abroad - they can help to showcase a country’s natural been great momentum in ways the world is evolving. January 2022, BirdLife South Africa, in partnership and cultural assets; inform, inspire and influence travel This panel will explore ways that brands can tap with MSC Cruises, hosted 1500 birders on a decisions and help to market and grow local visitor into the LGBT market and establish themselves as seven-night cruise to Marion Island onboard the economies. During this session, FILM Cape Town and leaders in this growing sector. MSC Orchestra. This charter cruise was specifically CoCT will unpack how the work together to not only Moderator: Meg Ten Eyck, CEO: EveryQueer, directed towards viewing the birds and marine promote but enhance the City’s tourism offerings. Speakers: Michael Gladwin, Managing Director: mammals of the Southern Ocean while raising Moderator: Lee-Anne Singer, Marketing and Sales Afrigay Travel, Kwin Mosby, Travel + Lifestyle funds and awareness for the Mouse-Free Marion Director: Singer Group Journalist, Thami Kotlolo, Founder: The Feather Project, an effort to rid the island of invasive house Speakers: Dr Theuns Vivian, Head: Destination Awards mice which are decimating the seabirds. The event Development, City of Cape Town, Leonora DeSouza- was three years in the making and was beset by Zilwa, Manager Events: City of Cape Town 15h15 - 15h45 |In conversation with Lipian challenges from the global pandemic and a myriad Mtandabari, Director: Ntsako Travel Africa of ever-changing regulations. Despite this, the 15h30 - 15h50 | Brilliant Under Pressure: How At just 17, Lipian Mtandabari founded Ntsako successful running of this cruise constituted the the diamond industry is pivotal in the recovery Travel Africa – an LGBTIQ+ travel company that highest volume cruise of the past two seasons of African tourism From the 798-diamond Desert advocates for equality through travel, promoting the and gave a glimmer of hope for this beleaguered Rose inspired by the King Protea, to their collection inclusion of the LGBTIQ+ community in the rest of industry. This talk will focus on how Flock to Marion of Table Mountain-shaped rings, Shimansky has Africa and the world. Mtandabari has already been overcame its challenges to become a tourism become one of the most recognised jewellery brands recognised by the UK’s Attitude magazine as one of success during the pandemic, but also how tourism in South Africa. Join us for an exclusive interview with its 100 trailblazers, and the company is helping to was leveraged through innovative means for the man behind the brand, Yair Shimansky and how establish South Africa as a destination of choice for impactful conservation benefits. Shimansky is set to play a pivotal role in the recovery LGBTIQ+ travellers. His proudest moment so far is Speaker: Andrew de Blocq, Avitourism Project of the local travel sector. receiving the David Martin Small Business Award and Manager: BirdLife South Africa Speakers: Yair Shimansky, CEO: Shimansky, Natalia scholarship from the International LGBTIQ+ Travel Rosa, Founder + Director: Big Ambitions Association in 2019 – a moment that showed him his 11h30 - 12h15 | Where, how and why to travel work had made an international impact. His biggest in 2022 and beyond Expedia is calling 2022 the year 16h00 - 16h20 | Bean to Bar: How one chocolate surprise was realising the impact the company has of the GOAT, or the “greatest of all trips.” As travellers company is supporting farmers and their local had on the lives of LGBTIQ+ travellers to South Africa consider trips in 2022, enriching travel experiences communities Join, Arno Ralph, Head Chocolatier at and across the continent. Join, LoAnn Halden, Vice are top of mind. Many travellers are looking to Afrikoa, as he takes you on a confectionary journey President-Communications for the International reconnect with loved ones, and holidays in the great from South Africa to Tanzania explaining what goes LGBTQ+ Travel Association as we learn more about outdoors provide both rest and socially distanced into this award-winning chocolate, and how it is this remarkable man. explorations. Travelers will be seeking out hidden benefiting local communities. Speakers: Lipian Mtandabari, Director: Ntsako gems, dream destinations, and opportunities for Speaker: Arno Ralph, Head Chocolatier: Afrikoa Travel Africa, LoAnn Halden, Vice President- nature-focused activities such as hiking, photography, Communications for the International LGBTQ+ or kayaking. Join us as we focus on the future of 16h30 - 16h50 Mining hidden gems in SA’s Travel Association travel, highlighting where, how, and why we should Creative Industries South Africa’s burgeoning travel in 2022 and beyond. creative industries have the potential to add huge 15h45 - 16h00 | Everyone Welcome: LGBTQ+ Moderator: Otto de Vries, CEO: Association of value to authentic, innovative and unique tourism sensitivity and sales training for tourism Southern African Travel Agents (ASATA) products. In this session we’ll explore where these and hospitality brands LGBTQ+ sensitivity Speakers: Kerry Roos, Managing Director, Green win-win opportunities are; and how the design and and awareness training not only unlocks a new Route Africa, Nadja du Toit, Director of Africa craft sector can partner with tourism products, opportunity for organisations to attract an LGBTQ+ Operations: G Adventures, Christina Du Plessis, operators and owners to unleash this hidden value. clientele; it also provides staff members the tools to Director Head of Sales, Product & Reservations, Speaker: Erica Elk, CEO: Craft & Design Institute understand that whilst LGBTQ+ communities have Nomad Africa Adventures Tours differing lives to what they may live, they are actually 17h00 -17h30 | Unpacking Sierra Leone new the same. With a deeper knowledge of language 12h30 - 13h15 | Rural Tourism Many destinations tourism brand identity ‘’Explore Freedom’’ is part norms, sexual orientation differences, gender rely on their rural tourism provision to generate of Sierra Leone’s tourism covid recovery strategy to fluidity and so much more, professionals in the revenue for the local economy. But what does market the country. Join, Fatmata Mida Hamid Carew: tourism and hospitality industries can truly change Rural Tourism actually mean? This session unpacks General Manager: National Tourist Board, Sierra their perceptions, while respecting their own belief everything you need to know. Leone, as she unpacks the new brand that speaks to systems, to create a more welcomingenvironment Speaker: Jacqui Taylor, Founder: Rural Tourism Africa the unique tourism attributes of Sierra Leone such as for the organisation they are associated with. & CEO: Agritourism Africa eco-tourism, culture, beaches, gastronomy and more. Speaker: Michael Gladwin, Managing Director: Speaker: Fatmata Mida Hamid Carew: General Afrigay Travel 13h30 - 14h15 | Bridging Cultures and Building Manager: National Tourist Board, Sierra Leone Communities Through Food: Opportunities 16h00 - 17h00 | Beyond 2022: Trends for in Africa Food has always been a way of bringing TRAVEL FORWARD LGBTQ+ Travel This panel discussion uncovers people together across cultures and generations; key trends that will define the landscape for travel it shapes our understanding of the world and 10h30 -11h15 | From DMO to DXO DMOs reside in businesses seeking to become part of the travel preserves stories of our history and geography. a constantly changing landscape. Whether it’s keeping plans of LGBTQ+ travellers . The LGBTQ+ market Culinary consultant, chef and entrepreneur Eric up with new marketing channels and trends or has seen a rapid evolution, and this seems set to Pateman embraces food as a powerful tool balancing the promotion of tourism with the concerns continue. Discover how your business can increase for building relationships within and between of the local community, the role and priorities of DMOs growth by more effectively understanding and communities. Sharing examples of best practices are in a constant state of flux. Looking forward, Cape meeting the needs of this valuable sector of the from around the world, Eric offers practical strategies Town Tourism have endeavoured to stay aligned global travel market. Join us for a high-level panel for using food to bridge the cultural divides we with the ever-changing demands placed on them, by discussion with interactive Q&A. face in our interactions with others — creating transforming their role from a DMO to what they term Moderator: Peter Jordan, Consultant in LGBTQ+ opportunities for meaningful connection and social a DxO, where the ‘x’ will be defined by whatever the Destination Development interaction, cultural engagement and exchange, future demands. Cape Town Tourism Exco will share Speakers: Lipian Mtandabari, Executive culinary learning and discovery, and exceptional how they plan to do this. Director: Ntsako Portfolio, Martina Barth, Africa eating and drinking. Speaker: Enver Duminy, CEO: Cape Town Tourism Representative: IGLTA, David Ryan, Founder + CEO: Speaker: Eric Pateman, Consultant and strategist on Rhino Africa culinary tourism Programme correct at time of print. Subject to change. WTM AFRICA EVENT GUIDE 2022 15

CONTENT PROGRAMME DAY ONE | MONDAY, 11 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING TRAVEL FORWARD 13h30 - 14h15 Responsible Technology for 15h30 - 16h15 | Accessible Travel and the Gift Travel & Tourism The tourism industry - travel, of Adventure in 2022 and beyond With 15% of 11h30 - 12h15 | Why the digital transformation hospitality and attractions - has developed a the world population, and 7.5% of the South African of tourism SMEs is no longer just a nice to have, bewildering range of tech solutions. New technology population being persons with disabilities, a large and what Seeza Network is doing about it It is alone will not achieve the change we need to see market has been overlooked as far as universal now well-established that technology, which already in our industry, we need to generate behavioural design in tourism and destination marketing is played a critical role in travel and tourism long before change amongst our staff and our clients. For this concerned with regards to both inbound and Covid-19, has accelerated in importance since the panel, we have chosen experienced experts who domestic travel. With a potential 600,000 domestic onset of the pandemic. Henceforth, the extent to can look behind the brochures and the sales pitch to travellers in this sector, tourism recovery should which operators embrace technology will be a key share what they have learnt about what works, what include travellers with disabilities in planning and determinant of winners and losers. The recently- doesn’t and why? marketing for 2022 and beyond. A large limitation, released European Commission report Transition Moderator: Moderator: Harold Goodwin, WTM’s in addition to shortage of accessible establishments, Pathways for Tourism notes that although most Responsible Tourism Advisor is a lack of access to information. We share insights tourism operators (especially SMEs) have internet Speaker: Hugo Vermeulen, Specialist: Solarus, into travel trends pre-Covid and current trends and access, they do not necessarily use technology in Angus Spurr, GM: Park Inn by Radisson Cape Town predictions for these un-precedented times and their work processes or interactions with clients. Newlands, Chris Van Zyl, Group sustainability future travel. We also discuss pre-pandemic activities Seeza Network’s Tourism SME Digital Transformation manager: The Vineyard Hotel & Spa of Warrior On Wheels Foundation, how we have Programme, launched in March 2021 in partnership been impacted, and our vision for the way forward with Tourism KwaZulu-Natal, seeks to enhance the 14h30 - 15h15 | The Rise of Female Rangers in for supporting families of children with disabilities to competitiveness of tourism SMEs by accelerating Africa World-renowned speaker, adventurer and live and love life – differently-abled. their digital transformation. Lessons learnt to date conservationist, Holly Budge, has spent much time Speaker: Deirdré Gower, Founder: Warrior on through this programme and future plans will be patrolling and immersing herself with all-female Wheels presented. and mixed ranger teams in Africa. As the last line Speaker: Septi Bukula, the founder and director of of defence in protecting endangered wildlife from 16h30 - 17h15 | Tourism benefits travellers Seeza Destination Network extinction, they need our help. In response, Holly and communities Our planet is experiencing a launched World Female Ranger Week (June 23-30) period of overheating. Tourism produces about 8% 12h30 - 13h15 |Pricing Strategies for Attraction to raise awareness of their work and raise funds of the overall CO2 emissions, and this percentage is Admissions. Past, present and future trends Currently, less than 11% of the global wildlife ranger constantly growing. The good news is the industry On average, 57% of revenue is generated by ticketed workforce is female. Female rangers are bold, brave is changing, we are becoming more and more admissions at visitor attractions. It is thus crucial and resilient. They’re changing the game and paving aware of the threat of climate change and the role that attractions carefully assess and monitor their the way for women to stand alongside men at the tourism plays in escalating it. Skål International admissions ticketing strategy taking into account forefront of conservation. But they need allies. has proven to be a strong force for the initiation of the range of visitors and their budgets as well as the Holly’s talk will take you on an uplifting, challenging, change and the encouragement of environmental latest best practice in admission pricing techniques. sometimes hair-raising journey to the front line of conservation which has benefited both travellers and Speaker: Sabine Lehmann, CEO of African wildlife conservation in Africa. communities. Association of Visitor Experiences and Attractions Speaker: Holly Budge, Founder: How Many Speaker: Fiona Angelico, Skål International South (AAVEA) and founder: Curiositas Elephants and World Ranger Day Africa President DAY TWO | TUESDAY, 12 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING GLOBAL STAGE 12h30 - 13h15 | Reimagining the tourism 14h30 - 15h15 | LIFT session Living in these economy The pandemic has fundamentally changed uncertain times makes it super difficult to plan 10h30 -11h15 | Is African tourism recovery the way we travel. Remote work has untethered our lives‚ let alone our travels. When it comes to really round the corner? During this session many people from the need to be in an office every keeping up with life’s unexpected detours‚ the last Oxford Economics Africa will explore the pent up day, and tourism has distributed beyond major thing anyone needs is unnecessary admin or costs. demand in the Tourism industry, current restrictions cities to more rural, less populated areas, helping to Welcome to flexible air travel from LIFT. During this and growth potential. Starting with the macro share rebalance tourism and spread the economic benefits session you will hear about what LIFT has been up within the region they will look back on the past of the return of travel, to more people and places. to since its launch in 2021 and what their future COVID impacts, which destinations have been worst Airbnb will share how we can use this moment to plans are. hit and how they are likely to recover. Calling out make travel more sustainable, domestic, diverse and Moderator: Natalia Rosa, MD: Big Ambitions key destinations for recovery, what shape and form inclusive, and reimagine it for what it can be - a travel Speaker: Jonathan Ayache, CEO: LIFT that recovery will take, including a look at top source economy for all. markets to prioritise in the next 3-5 years. Speaker: Velma Corcoran, Regional Lead, Middle MEMBER-ONLY EVENT Speaker: Jacques Nel, Head: Africa Macro at Oxford East Africa at Airbnb Economics Africa 15h30 - 17h15 | Moving hospitality forward in 13h30 - 14h15 | Diversity and Inclusion in a post ‘State of Disaster’ world The hospitality 11h30 - 12h15 | Africa Today and Tomorrow, Travel Transparency and truth have never been business landscape has changed irrevocably over a travel review by ForwardKeys Postcovid travel so important, and for travel brands, that means the past two years during the ‘State of Disaster’. As and sustainable tourism are hot topics, but how will authenticity could accelerate their recovery. In South Africa and indeed the world emerges from a African destinations handle the new wave of tourists today’s world, the power of perception reigns. pandemic that pressed the pause button on life as after the pandemic. Olivier Ponti from ForwardKeys Brands can no longer get away with simply chasing we know it, a unique opportunity to reboot and re- shall reveal what the latest travel data trends are and profits and staying neutral. Travellers are relying on set arises. Join our panellists for a robust discussion how can Africa make the most of it in the New Age of an age-old proverb: actions speak louder than words. on the current landscape on which hospitality Travel. The stage will be shared with special guests Join our panellists as the explore why now more than businesses can build for a prosperous future. from Africa with a live Q&A at the end. ever being authentic is crucial. Moderator: Natalia Rosa, MD: Big Ambitions Speakers: Olivier Ponti, Vice President Insights Moderator: Fortune Gamanya, Founder and Speakers: Tshifhiwa Tshivhengwa, CEO: Tourism at ForwardKeys, Robert Manson, Chief Digital Director: Luminary Business Council of South, Jeremy Clayton, Executive Transformation, Technology, Data Analytics & Insights Speakers: Mandisa Magwaxaza, Founder & Director: President Hotel, Cape Town Officer: South African Tourism Owner: MandisaMagwaxaza Communications, and Co-Founder: Locals Who Wonder, Tarryn www.wtm.com/africa Tomlinson, Founder and CEO: Able2Travel, Ndumiso Mngomezulu Managing Director Bold: House of Brave 16 WTM AFRICA EVENT GUIDE 2022 Programme correct at time of print. Subject to change.

DAY TWO | TUESDAY, 12 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING SPOTLIGHT STAGE 12h45 -13h30 | A Conversation with the V&A 15h45 - 16h15 | Investment for Responsible Waterfront, Cape Town The V&A Waterfront Tourism & Resilience Development banks, won the “Sustaining Employees and Communities commercial banks and private investors all have a through the Pandemic” category in last year’s role to play in financing tourism. Hermione Nevill, 10h30 – 11h15 | Twenty years of Responsible WTM Global Tourism Awards. This panel is an from the International Finance Corporation, will take Tourism in Cape Town The Responsible Tourism opportunity to hear from them and ask them a destination-lens to explore some of the financing movement was founded twenty years ago in Cape why Responsible Tourism matters to them, about mechanisms in play, and how they are changing in Town and has grown to have influence around why it makes business sense, and about their the context of recovery in Africa. the world as more and more businesses and environmental and socio-economic initiatives. Speakers: Harold Goodwin, WTM’s Responsible destinations have taken responsibility to use tourism Moderator: Harold Goodwin, WTM’s Responsible Tourism Advisor, Hermione Nevill, Senior Tourism to make better places for people to live in and to Tourism Advisor Specialist: World Bank Group visit. It has not been easy. This panel will reflect on Speakers: David Green, CEO: V&A Waterfront, the challenges faced in the Cape and consider what Henry Matthys, Senior Manager: Social Impact, 16h15–17h00 | How Do We Increase Resilience? has been achieved. Looking to the future, we shall V&A Waterfront, André Theys: Executive Manager: The Covid pandemic has demonstrated the discuss the current priorities and how progress Operations at V&A Waterfront vulnerability of our industry to travel bans and fear. might be made more quickly. Cape Town was not the first destination to suffer Moderator: Harold Goodwin, WTM’s Responsible 13h30 - 14h15 | Local Economic from severe drought and a large reduction in arrivals Tourism Advisor Development: Creating Shared Value The – and it will not be the last. What can businesses and Speakers: Dr Theuns Vivian, Head: Destination concept of shared value emerges from the writing destinations do to increase their resilience? What can Development Place Marketing at City of Cape Town, of Harvard Professor Michael E. Porter, well-known you do? What do you need to do Derek Hanekom, Presidential Envoy for South Africa, for his previous work on competition strategy, Moderator: Harold Goodwin, WTM’s Responsible Michael Lutzeyer, Owner: Grootbos Private Nature value chains and cluster theory. Porter defines Tourism Advisor Reserve, Lisa-Ann Hosking, Destination Management shared value as “policies and operating practices Speakers: Gareth Morgan, Director: Resilience Executive: Cape Town Tourism that enhance the competitiveness of a company at the City of Cape Town, Lee-Anne Bac, Director: while simultaneously advancing the social and BDO South Africa Advisory, Hermione Nevill, Senior 11h15 – 12h00 | Progress in Responsible economic conditions in the communities in which Tourism Specialist: World Bank Group, Simon Tourism Around the World The Cape Town it operates”. In this panel, we shall explore some Blackburn Sustainability Director, African Safari Declaration founded a movement that has spread African examples of this approach to growing your Collective, Rashid Toefy, Deputy Director-General: around the world. An opportunity to look at some business, benefitting neighbouring communities Economic Operations, Department of Economic of the Responsible Tourism initiatives that have and increasing the value of tourism to the Development and Tourism, and Co-chairperson: developed in Africa and around the world and to destination. Cape Town Air Access project. reflect on whether there are ideas that could be Moderator: Gillian Saunders, Independent developed for your business or destination. Given Tourism and Hospitality Adviser 17:00 -17:45 | How can the travel and tourism the range of challenges – climate change, biodiversity Speakers: Philippa Murray, Fundraising, Donor industry contribute more to conservation loss, inclusion – that we face, we need to make relations and Communications Manager: Grootbos and nature recovery? As the world wakes up progress faster. The Platform for Change is designed Green Futures Foundation, Evie Ndhlovu, to the urgency of the interconnected climate to enable ‘tried and tested’ and promising new ideas Programme Manager EMEA: Planeterra, Glynn and biodiversity crises and attention turns to the to be shared. You may wish to contribute Responsible O’Leary, CEO & Co-founder: Transfrontier Parks business community’s response, how much more Tourism practices to the Platform or use it to find ways Destinations can and should the travel and tourism sector be of tackling the sustainability issues which concern you doing to counter biodiversity loss? and the communities you work in and with. 14h30- 15h00 | In conversation with Richard Moderator: Harold Goodwin, WTM’s Responsible Moderator: Harold Goodwin, WTM’s Responsible Vigne, Executive Director: Leadership University Tourism Advisor Tourism Advisor School of Wildlife Conservation The founding Speakers: Colin Bell, Author: Africa’s Finest and Speakers: Emilie Hagedoorn, Owner: Green Heart goal of the African Leadership University’s (ALU) Co-founder: Natural Selection Safaris, Wilfred Tourism,Lisa Scriven, Sustainable Tourism Advisor: School of Wildlife Conservation (SOWC) is to Chivell, CEO: Marine Dynamics; Founder: Dyer Utopia Africa promote conservation as an African growth Island Conservation Trust and African Penguin sector by developing, equipping and informing and Seabird Sanctuary, Michael Lutzeyer, Owner: 12h00-12h30 | Mike Fabricius & Harold entrepreneurial conservation leaders. By Grootbos Private Nature Reserve, Roland Vorwerk, Goodwin co-chairs of the Cape Town educating the leaders of tomorrow who will Consultant: African Nature-Based Tourism Declaration Conference reflect on how it create future wildlife economies, the SOWC aims came about and what resulted from it In 2002 to be a catalyst in conserving Africa’s wild places. TRAVEL FORWARD Mike was CEO of the Western Cape Tourism Board Join WTM’s Responsible Tourism Advisor, Harold and with Harold Goodwin co-chaired the first Goodwin as he chats Richard about the School international conference on Responsible Tourism and how he is going to reach their goals. in Destinations which launched the Cape Town Speakers: Richard Vigne, Executive Director at the 10h30 -11h15 | Travel technology and its Declaration the found document of the Responsible School of Wildlife Conservation: African leadership impact on our future Balloon rides to space... Tourism movement. Mike went on to establish. University, Harold Goodwin, WTM’s Responsible fully booked for 2024. The perfect match of travel The Journey, is an independent tourism advisory Tourism Advisor and technology has forever changed the way we and consultancy practice undertaking destination travel and the industry is evolving quicker than ever. development in Africa, the Middle East, the Indian 15h00 – 15h45 | Tackling Climate Change What can travellers expect from tech empowered sub-continent and the Fear East. Mike and Harold Our industry contributes to greenhouse gas travel in 2022 and beyond? Oh, good news... tickets will reflect on the progress made over the last twenty emissions through aviation and ground transport for balloon rides to space still available for 2025! years in South Africa and around the world, barriers and heating, cooling and lighting accommodation. Speaker: Jacqueline Aylett, CEO Flexiroam Africa to change and reflect on the future. What can we do to reduce our emissions? On current trends sea-level rise, extreme weather www.wtm.com/africa you can events and wildfires are expected. How can we contribute to adapt to these challenges? ecosystem Moderator: Harold Goodwin, WTM’s Responsible restoration projects Tourism Advisor www.greenpop.org Speakers: Goosain Isaacs, Director: Climate Change, Western Cape Government, Karien Erasmus, Senior Manager Sustainability: BDO South Africa, Michael Tollman, CEO: Cullinan Holdings, Chris Van Zyl, Group sustainability manager: The Vineyard Hotel & Spa Programme correct at time of print. Subject to change. WTM AFRICA EVENT GUIDE 2022 17

CONTENT PROGRAMME DAY TWO | TUESDAY, 12 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING TRAVEL FORWARD 13h30 - 14h15 | TikTok can boost your booking 15h30 - 16h15 | Find Your Freedom Cape numbers In this session, we’ll look at what makes Town Tourism has launched it’s most important TikTok different and how using it to increase online initiative to date - the landmark Find Your Freedom exposure could result in more direct bookings for immersive travel experience. The interactive 11h30 - 12h15 | The role of AI & accommodation establishments. interface uses game-style graphics to empower personalization in growing direct guests Speaker: Theresa Emerick, MD: Nightbridge global travellers to choose their Mother City Insights, tools and strategies for direct booking adventure, based on the guide they identify with. growth based on 400million allora.ai personalized 14h30 - 15h00 | Lookers to Bookers: How leisure It’s a first-of-its-kind concept from the leading hotel guest jouries hotels and resorts can convert more website destination marketing organization, Cape Town Speaker: Frank Reeves, Co-founder and CEO: Avvio traffic The advantages of direct sales are twofold. But Tourism. Join their CEO, Enver Duminy, as he first, you need the right tech in place to turn potential unpacks a bit about their thinking and their exciting 12h30 - 13h15 | How can the African tourism customers from lookers to bookers. Topics include: campaign. sector take full advantage of Virtual Reality Reducing abandonment rates and lost opportunities, Speaker: Enver Duminy, CEO: Cape Town Tourism (VR) as an innovative and effective technology Creating a high-performing website, Utilising a booking tool How can the African tourism sector take engine made for your market, Building connections advantage of Virtual Reality (VR) as an innovative and through marketing automation and CRM data insights 16h30 - 16h50 | Introduction to Made in Cape effective technology tool to showcase destinations Speaker: Samantha Williams, Commercial Director: Town Made in Cape Town (MiCT) is a mark of origin and experiences, construct a positive perception Profitroom intended to support, promote and celebrate the of tourist destinations and rebuild travel for a post- products, services and systems that have originated pandemic world, this session has answers? 15h00 - 15h20 | Powering payments in the in the Cape Town metropole and surrounds which Speakers: Maggie Mutangiri, Founder and Director: tourism sector The payment process in the travel would help local citizens and visitors (domestic Travel Africa Network, Jefferys Manjengwa, Executive and tourism sector is an important contributor to the and international) easily identify local products and Director Destination Marketing: Zimbabwe Tourism overall experience of a customer. Make it seamless make purchasing decisions that support the growth Authority, Briony Brookes, Head of PR and Comms: and quick and the customer will be happy. This unique of the local economy. Cape Town Tourism challenge means that businesses need to ensure that Speaker: Paulos Tekletsadik, Business Lead at they have the ability to accept payment from anyone, Made in Cape Town anywhere, and provide a variety of payment options such as card or mobile money. Is your business payment ready? www.wtm.com/africa Speaker: Munya Chiura, Head of Growth, Rest of Africa: Flutterwave 18 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere 18 WTM AFRICA EVENT GUIDE 2022 Programme correct at time of print. Subject to change.

DAY THREE | WEDNESDAY, 13 APRIL GLOBAL STAGE INSPIRE THEATRE Owner: Mise-en-place Solutions Speakers: Thembi Kunene-Msimang, CEO: Tourvest 10h30 -11h15 | Managing Africa’s Reputation with IME, Kim Gunnell, Cluster Sales Manager MICE: With misconceptions around travel risks still Radisson Hotel Group, Angela Lorimer Head of Sales prevalent in key source markets, it’s time for a 10h30 - 11h15 | Trends Insights: A Deep Dive and Marketing · Lagoon Beach Hotel and Spa collective effort to better manage Africa’s reputation. into the Innovations that will Define 2022 and Here’s how we can take control of the narrative. beyond What will the remainder of 2022 and beyond 14h30 - 15h15 |How Sports Tourism is Boosting Moderator: Moderator: Beks Ndlovu, CEO: African look like for the Events Industry? It will be about finding Local Economies: A CoCT Case study Direct Bush Camps the right balance. Balancing risk against return; human spending by sports tourists at host facilities, hotels, Speakers: Jacques Nel, Head: Africa Macro at Oxford connection while maintaining distance; service with restaurants, and entertainment venues stimulates Economics Africa, Regine le Roux, Managing Director, technology; healthy cuisine with comfort food; and the local economy. Jobs are created, and tax revenue Reputation Matters, Monika Iuel, Chief Marketing cost without sacrificing value—balancing all will be is earned. Notable sporting events may also improve Officer: Wesgro, Chris Mears, CEO: African Travel and key. Headlined by industry role-players, this panel will the image of, and opportunities available in, the Tourism Association (ATTA) explore what is in store for business events in Africa. areas in which the events are held. In this session, Moderator: Tes Proos, President: SITE AFRICA and we will unpack how major sporting events have had 11h30-12h15 | Pivoting to changing traveller Founder: Crystal Events Africa a positive impact on the City of Cape Town and its demands Travellers’ needs have changed when it Speakers: Shanna Jacobsen, Managing Editor: people and what lessons you can learn to benefit comes to holiday accommodation. From pet-friendly Meetings, Projeni Pather, Founder: Exposure from similar events. to multi-gen groups, this is your chance to learn how Marketing and Chairperson: AXXO, Glenton De Kock, Moderator: Guy Stehlik, CEO: Bon Hotels others in hospitality are adapting to guest demands. CEO: SAACI, Gary Koetser, Joint CEO: Century City Speakers: David Bellairs, Race Director: Cape Town Moderator: Lesego Majatladi, Managing Director: Conference Centre and Hotels Cycle Tour, Leonora DeSouza-Zilwa, Manager Events: Latitude Aparthotels, City of Cape Town, Dezroy Poole, Race Director: ABSA Speakers: Wayne Nupen, &Beyond Regional Touring 11h30-12h15 | When Events Bite Back! Whether Run your City 10km Director Africa, Lizle de Wet, CEO: Adore Africa, Iga booking, organising or hosting an event you are Motylska Freelance Travel Journalist, Photographer exposed you to hidden risks. Risk management is 15h30 - 16h15 | Can Sport, Leisure, Tourism & and Blogger, Dayle Theunissen, Marketing a critical aspect of event planning because failing Events be Powers for Good? Can sport, tourism, Communications Lead: Radisson RED Cape Town to recognise potential problems can have a huge leisure and events (SLTE) be powers for good? What impact on many areas of your business, including can they do in a profoundly changing world and what 12h30-13h15 | The Power of Women in Travel your reputation and financial stability. It can damage do profound changes in the world mean for SLTE? Women-focused tours are changing the world one your brand, result in ugly and drawn out law suits, These questions arise as the social, cultural and trip at a time. The rise in female-focused tours means jeopardize the safety of your employees and economic world seeks to restructure in the wake of women have more influence in the industry both delegates, and create irrecoverable damages. Come Covid19 . Join our panellists as they reflect upon - the as travellers and providers. The future of travel is and learn how to mitigate some of the risk associated role, purpose and potential of sport, leisure, tourism female. Here’s why. with Events industry. and events. Moderator: Phakamile Hlazo, Founder: Zulu Nomad Speaker: Denise Hattingh, Managing Director: KEU Moderator: Michael Sudarkasa, CEO: Africa Business Speakers: Maggie Mutangwiri, Founder and Director: Underwriting Managers Group Travel Africa Network, Leonie Andereya, Curator: Speakers: Corne Koch, Head of the Cape Town Radisson RED Hotel Cape Town, Dorcas Dlamini 12h30-13h15 | Build Back Better: The Next and Western Cape Convention Bureau, Taubie Mbele , Area Director of Sales & Distribution - Sub Normal We’re at an important juncture in terms Motlhabane, CEO: Cape Town International Saharan Africa: Marriott International of realising the power of creativity. After a period of Convention Centre incredible disruption, we’re invited to re-make the 13h30-14h15 | Understanding how to tap into world as we want it to be. We can and must all build SPOTLIGHT STAGE new source markets Now is the time to actively back better, which is an opportunity to not only shape create opportunities instead of waiting for them. This new experiences, systems and objects, but to do it in FOR ASATA MEMBERS ONLY presentation outlines the importance of planning a way that’s grounded in meaning and insight. Bielle and implementing a growth strategy to tap into new Bellingham will bring attendees up to speed on how 10h30 -11h15 | Industry Recovery This event source markets. they can use creativity to build a better tomorrow. brings together some of the most respected industry Moderator: Monika Iuel, CEO: Wesgro Speaker: Bielle Bellingham, Creative Director:: leaders for open and honest discussion regarding Speakers: Marc Buchegger, Head of Business Decorex Africa the way forward. All stakeholders across the tourism Development EMEA: TourRadar, Austria, Adriano value chain welcome. Lucchesi, Managing Director, Atlantic Connection 13h30 -14h15 | Mixing MICE business with Moderter: Otto de Vries, CEO of ASATA (Association Travel, Brazil, Reno Mauricio, Managing Director, pleasure Mixing events with tourism is proving to of Southern African Travel Agents) Across Tour Operator be successful within the MICE industry. Traveller Speakers: Terry Munro, Managing Director: demands, primarily from millennials, have influenced Beachcomber Tours, Rodger Foster, CEO: Airlink, 14h30-15h15 | Tourism tapping into the lifestyle hotel brands to offer experiences such as Tshifhiwa Tshivhengwa, CEO: TBCSA workation Accelerated remote working during artisanal beer tastings and mural walks through local Covid-19 has forever changed the way people think neighbourhoods. Join us we delve into how the MICE about work and travel. Welcome to the ‘workation’ industry can capitalise on the leisure market. revolution, where travellers combine the best of both. Moderator: Kim Roberts, Chairperson: South African Speakers: Jeremy Clayton, Chairperson of FEDHASA Association For The Conference Industry (SAACI) and Western Cape, Andrae Smith, Founder of Work Wanderers, Digital Marketing Expert, Remote Career & Digital Nomad Coach 15h30-16h15 | After two years of Covid-related chaos, Africa’s tourism sector continues momentum towards recovery. But, what does our revival entail? What’s next and how do we best prepare for the ‘next normals’? Moderator: Chris Mears, CEO: African Travel and Tourism Association (ATTA) Speakers: Tshifhiwa Tshivhengwa, CEO: Tourism Business Council of South Africa, Mariette du Toit- Helmbold, Chief Destineer: Destinate, David Germain, Tourism Seychelles Regional Director for Africa & the Americas Programme correct at time of print. Subject to change. WTM AFRICA EVENT GUIDE 2022 19

CONTENT PROGRAMME DAY THREE | WEDNESDAY, 13 APRIL INNOVATIVE PERSPECTIVES, NEW POSSIBILITIES AND INSPIRING FRESH THINKING 11h30 - 12h15 | Leisure Travel Trends Join this 15h30 - 16h15 | Harnessing the opportunities TRAVEL FORWARD live panel discussion unpacking the current and for 21st Century Travel Agents Although they emerging trends hot on the leisure travel scene. If never left, travel agents are back and in bigger 13h30 - 14h15 | African Association of you’re in the business of leisure travel, this one’s demand by travellers. This session unpacks the Visitor Experiences and Attractions (AAVEA): for you! potential for travel agents to showcase their value, Benchmark Survey 2021 AAVEA released Moderator: Gillian Saunders, Independent Tourism and how to seize new opportunities. South Africa’s first ever benchmark on the local and Hospitality Adviser Speakers: Shelley Walters, founder and CEO: The attractions industry. Join us to get an overview Speakers: Vanya Lessing, CEO: Sure Travel, Sales Counsel, Otto de Vries, CEO of ASATA, Natalia of the results. Using 2019 as a reference year, Matthew Fubbs, Sales Director: Holiday Factory, Jo Rosa, MD: Big Ambition, Monique Swart: Founder: the data collected is a useful tool for anyone Adolphe COO: Thompsons Holidays ABTA, currently in the attraction industry or planning to be in this industry. Data shared will include data 13h30 - 14h15 | Marketing your value Charity auction on visitors, revenue from admissions and major proposition It’s getting harder and harder to break spend categories. We through that online ‘noise’. During this presentation Calling all art lovers and fashionistas. Take a look also take a look at the future sentiment of this you’ll learn how to stand out from the crowd at what we have on auction for the How Many industry sector. and communicate your value proposition with Elephant and Africa Travel Week online auction. Speaker: Sabine Lehmann, CEO of African purpose and intent. Speaker: Natalia Rosa, MD: Big All proceeds from the auction will be used Association of Visitor Experiences and Attractions Ambitions to contribute to anti-poaching efforts for the (AAVEA) and founder: Curiositas African elephant. 14h30 - 15h15 | Corporate Travel Trends 14h30 - 16h00 | Masterclass: Developing a The business travel landscape has changed START BIDDING Digital Marketing Strategy for Your Tourism considerably over the past two years. Join our panel wtm.com/africa Brand This session offers a practical approach to of Africa’s top industry leaders as they explore developing a digital marketing strategy for your the current and emerging trends reshaping the www.wtm.com/africa tourism brand in 2022 and beyond. We’ll look a corporate space. five key components to include in your planning, Moderator: Natalia Rosa, MD: Big Ambition and discuss best practices for each. Speakers: Monique Swart: Founder: ABTA, Claude Speakers: Peter Fabricius, Co-Founder: Van Keirsbilck, COO: Tourvest Travel Services, Springnest, Lizanne du Plessis, Founder: Eco Mladen Lukic, GM: Travel Counsellors, Lidia Folli, Africa Digital CEO: BIDTravel 20 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere The Future of HYBRID International Travel SEE YOU IN DUBAI Register Now Dubai 9 - 12 May 2022 Virtual 17-18 May 2022 wtm.com/atm Part of: Destination Partner: Official Partners:

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DESTINATIONS WHY THE MALDIVES IS YOUR DREAM VACATION DESTINATION When people say what’s your ideal travel destination, one of the first places in every person’s mind is the Maldives. This tiny island nation in the middle of the Indian Ocean is most often referred to as a safe haven, for more reasons than one. With timeless untouched beauty of experiences and activities on offer to This concept makes the Maldives one of the and jaw-dropping underwater holidaymakers. With so many options to safest and most private vacation experiences, landscapes, one of the key choose from, it’s no wonder that the Maldives even in the time of the coronavirus. The reasons why the Maldives was voted the ‘World’s Leading Destination’ safety, seclusion, and serenity is what made remained a top-of-the-mind destination for two years in a row at the World Travel the Maldives the preferred destination for globally was in part thanks to the unique Awards (WTA) in 2020 and 2021. celebrities, families and honeymooners from geography of the scattered islands, providing around the world. natural social-distancing. There are four main tourism products on offer in the Maldives, each with its own advantages Don’t think that we cater just for the luxury So how does that make the Maldives special and nuances. The tourist resorts are all market; in the Maldives, we really do have for travellers from around the world? We constructed under the uniquely Maldivian something for everyone. Our guesthouses, would say it’s everything! From its products, concept of ‘one-island-one-resort’ - every and recently introduced homestay options, to the world-renowned service standards, resort is its own island, with all services, are ideal for holidaymakers who want to to the natural beauty of the islands, the amenities, and luxuries easily accessible and have the ‘real’ Maldives experience. Visitors kindness of the people, and the utter diversity conveniently available right on the island. can live like a local while still having access 24 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

to all amenities and necessities, and choose cocktails and canapes galore. The best thing glittering stars? We have that too. Do you whether to try local delicacies or splurge about a liveaboard cruise is picking your own want to spend days just relaxing and being on international cuisine. Guesthouses also itinerary of islands to visit in the Maldives pampered in a world-class spa? We have offer exciting activities like island-hopping waters, and selecting the best diving, surfing, many many such treatment packages to excursions, experiences of traditional arts and and snorkelling spots in a country renowned choose from, even some tailored to your crafts, or even go on an old-school Maldives worldwide for our underwater beauty and specific needs. What about adventure - pole and line fishing boat and catch your diversity of marine life. And if you’d rather just flyboarding, surfing, diving, parasailing, or own dinner! For more business-oriented spend some time fishing and sipping ice-cold swimming with glorious manta rays and travellers, we have city hotels in all key cocktails under the Maldivian sun, you can harmless nurse sharks? Yes, yes, yes, yes cities in the Maldives within close proximity do just that, and then stop off at a private and yes! to domestic and international airports sandbank and barbecue your fresh catch and major business hubs. You will get a under the stars. Or are you looking for instagram-worthy spots taste of the famous Maldivian hospitality all over the place? The Maldives might just even during a stay in a city hotel; merging The Maldives caters to almost all segments be the best place in the world for pictures, business with leisure in style. of tourism, and offer our visitors the ultimate the irresistible allure of swaying palm trees, luxury, peace and serenity, as well as beaches laden with hammocks, and piers Another of the most popular and distinctly- exhilarating and adventurous experiences. overlooking cotton candy sunsets. We really Maldivian vacation options is to take a The list truly is endless: do you want to relax could go on, but I think the point is clear. liveaboard holiday. Or, as we like to say, stay in your private pool and have breakfast aboard a liveaboard. Maldivian liveaboards served right to you? We offer that. Do you No matter what you are looking for in your are small luxury vessels that can either stay want to partake in a cultural experience Maldives holiday, we are ready and willing to moored at an interesting location, or travel and dance with locals under a blanket of make all your vacation dreams come true. through the atolls, cruising the one thousand (plus) scattered isles of the Maldives. All liveaboards are complete with private rooms, entertainment options, fishing and underwater exploration equipment, and #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 25

DESTINATIONS RE-INTRODUING KWAZULU-NATAL TO THE WORLD KwaZulu-Natal, home to the Zulu Kingdom, is a many-splendored amalgam of natural wonders, ultra-modern hospitality facilities, fascinating cultural and historical imprints and breathtakingly beautiful vistas. KZN has it all - tourism products service, elegant, sophisticated four-and- unique and memorable; the KZN Midlands to suit every taste, budget and a-half-star accommodation, top-class fine has a wealth of tourism resources based relaxation requirement. KZN dining and of course the magnificent setting more on crafts, culture, resorts and history; celebrated a 112% increase in and location. the KZN North Coast boasts traditional domestic tourist trips in 2019 which saw 6.2 cultural experiences, animal and crocodile million trips undertaken into and within the KZN is already starting to become a busy farms, nature reserves, hiking trails, beach province which put KZN in the top two most province as South African Airways, Turkish rides and scuba diving; the South Coast visited domestic tourism provinces in the Airlines, Qatar Airways and Emirates now is known for sardine shaols, pristine golf country. This is the most significant growth flying from King Shaka International Airport courses, whales, dolphins, the Oribi Gorge, that the province has seen in the domestic (KSIA) will boost domestic travel and open hibiscus flowers and golden beaches; front in the past seven years. doors to more international travel. Soon Zululand offers mystique rich culture and Airlink Airline will be flying directly to KSIA history and the Big Five; the Elephant As pandemic regulations are being from Zimbabwe. Coast has one of the outstanding natural progressively relaxed, KZN is ready to wetland and coastal sites of Africa; and the welcome more regional tourists, business A R72-million airport investment project in iSimangaliso Wetland Park is a world class, delegates and international travellers to the Mkuze, in northern KZN, is under way which unique, coastal and wildlife destination. Number One destination making it ideal for will target international tourists who will be visitors to explore at any time of the year. spoilt for choice, given the many private Now that major conferences such as Durban is the veritable Gateway to Southern game reserves and other tourist attractions Africa’s Travel Indaba, the SASTA Congress, Africa and is the major port city on the in the area. World Football Summit Africa and the African continent. The city has a new and Inaugural Economic Zones Africa Expo extended Point Waterfront promenade, new This will provide an opportunity to regional are to take place this year in KZN, this will cruise terminal and new beach resorts in tourists and international travellers to provide better accessibility of the province the pipeline which will bring an even bigger explore many of KZN’s key tourism to the global market and will position KZN tourism and trade market to the province. destinations such as Drakensberg which as a ‘must see’ destination. offers green mountain scenery, hiking, The re-opening of The Capital Zimbali mountain climbing and other outdoor These events will promote and market the situated at the popular Zimbali Coastal activities; the Battlefields region is filled capacity to host business events across the Resort on the KZN Dolphin Coast offers only with wildlife, cultural diversity, cuisine and province while presenting the best of KZN's the best for its guests, including exceptional hospitality to make visitors experiences leisure tourism products and experiences. 26 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

#IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 29

REINVENTING AFRICA’S TOURISM INDUSTRY 2022 is an exciting year for the African tourism industry. It is the year we are turning the COVID corner, rolling up our sleeves and building a new future for our tourism industry. Tourism has always been an revenues and two million jobs in only the years or more, but the COVID pandemic essential contributor to African first three months of the pandemic. will become something that fades from economies. In 2019, the industry memories like the 2017/2018 flu. The drive made up 7% of Africa’s GDP, But, as Tourism and Hospitality Consultant to travel and experience different cultures, contributed US$169bn to the continent’s Gillian Saunders points out, tourism is climates, environments, and peoples is economy and employed more than 24 resilient. It has shown resilience in the face innate, and the extent of travel’s rebound is million people in Africa. This is according to of prior epidemics and major terrorism testimony to this. So, tourism will recover.” the World Travel and Tourism Council. incidents, many of which have had equivalent or worse impacts than COVID for This positive sentiment is reflected in the When COVID-19 hit, the devastation in some destinations and regions. available travel and tourism data. Shingai Africa was indescribable. In July 2020, the George, a ForwardKeys Insights Expert, African Union estimated that Africa lost Memories are short or fade, according explains: “In our tool Traveller Statistics, nearly US$55 billion in travel and tourism to Saunders. She says: “It may take five we can see that the data shows the high 28 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

TRENDS ONCE WE OVERCOME THE CHALLENGES, TOURISM TO AFRICA WILL NOT JUST RECOVER; IT WILL SEE A TRAVEL REVOLUTION. – KOJO BENTUM-WILLIAMS demand and interest for countries such Europe and Latin America. We are also marketing strategy around what makes as South Africa, Ethiopia and Kenya while eagerly awaiting the re-opening of China.” Africa unique, and find agreements on how the issued tickets for travel to Sub Saharan Besides increased air connectivity, the to make intra-continental travel a lot easier, Africa are currently at 70% of 2019 levels.” African continent will also need to look at says Bentum-Williams. simplifying entry requirements, as this will Improved flight schedules and seat capacity be key to attracting visitors. “I have just spent the last two to three have been the main drivers for these months travelling the continent,” he says, destinations, with Addis Ababa growing its “The requirement for PCR tests upon arrival “talking to different players in the tourism foothold as a key airport hub for inter-Africa increases the overall cost of travel by $300 industries to identify what can be done to travel after Doha and Dubai, says George. for a family. Aligning entry requirements get tourism rolling again. And there are a West Africa has seen a surge in interest and recognising proof of vaccination or couple of excellent opportunities available as a result of recently established direct recovery from key source markets (E.g. EU right now. But they need to be coordinated, flight connections from the USA to Ghana. green pass) will provide destinations with a formalised, and marketed.” Similarly, Qatar Airways is expanding its competitive advantage,” says George. footprint in Nigeria with new direct services The silver lining of the massive COVID from Doha to Port Harcourt and Kano. Kojo Bentum-Williams, Senior Expert on impact on travel, and on society, according Communications in Africa at World Tourism to Saunders, is that some strong emerging Organization (UNWTO), agrees and says trends are making travel and tourism a that the up-and-coming destinations in better industry. Africa will be those that make it the easiest to visit. With pandemic controls easing, “The drive for sustainability, wellness and travellers will want to go where it is the least full community engagement will see a new onerous to get in. generation tourism industry or Tourism 4IR – tourism fit for a global, integrated, diverse Once we overcome the challenges, tourism and equitable world in which we truly to Africa will not just recover; it will see a conserve our environment,” she concludes. travel revolution. – Kojo Bentum-Williams *T his extract is taken from the WTM Africa WORKING TOGETHER Industry Report 2022. Join us on Monday, However, this will only be possible if 11 April at 08h30 on the Global Stage as we the travel industry and governments discuss the report. After the session, it will be of the various countries get together available to download for free to all Africa to consolidate its attractions, create a Travel Week attendees. OUR EXPERTS AIR CONNECTIVITY GILLIAN SAUNDERS SHINGAI GEORGE KOJO BENTUM-WILLIAMS Great potential exists for Africa in expanding Independent Tourism Insights Expert Publisher: VoyagesAfriq air connectivity with key source markets as well as new and emerging source markets. and Hospitality Adviser ForwardKeys Travel Media Says George: “African destinations have historically been reliant on Western Europe and North America for visitors. Destinations need to diversity their focus onto “non- traditional” source markets such as Eastern #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 29

TRENDS TRAVEL OUTLOOK 3 KEY COMPONENTS FOR 2022 In this new analysis by ForwardKeys, we demonstrate that there are signs to be optimistic about in 2022. We’ll focus on three key trends which have the potential to make a huge difference tomorrow. Are you ready? At the height of the pandemic in 2020, many wondered if things could get worse for the tourism sector, praying for travellers to return to the skies as soon as possible. In 2021, we enjoyed a brief sensation of travel recovery as Americans took to the skies and flew South, just as many Northern Europeans did over the summer months with Greece, Spain and Turkey showing the most resilience to turbulence. Sadly, the end of the year witnessed the steady increase of new cases, a new variant and new travel bans put into place. DOMESTIC TRAVEL, A early as the summer of 2020, just after international travel recovered while RELEVANT PLAYER IN confinement measures were lifted. In April domestic travel remained strong, which TOURISM of 2021, with the help of the Easter break, means that the travel market is getting domestic travel reached back pre-covid bigger. And Spain is not an isolated case. Our first trend has got to do with the levels for the first time. Since then, it’s We have seen the same pattern in many strength of domestic travel. “We all know it remained strong, with various periods other countries, starting with the US, which was the first to rebound and that it helped above 2019 levels, like during the autumn plays a key role in the global recovery. This to keep the travel industry afloat in many holidays at the end of October. is an excellent piece of news and a good countries in 2021,” says Olivier Ponti, VP of reason for being optimistic. Insights. If we now look at the evolution of international departures from Spain, we BUSINESS TRAVEL Let’s look at what the data says and to realise that it took the Spaniards much IS NOT DEAD make things more tangible, we’ll focus longer to resume their trips abroad. It’s only on a destination where recovery is well from the spring of 2021 that we can see an One of the great fears of the travel industry underway: Spain. It’s a good example acceleration of the recovery. since the beginning of the pandemic has because a lot of domestic travel takes been that business travel would never place by air due to large distances and the The important takeaway here is that come back. With online conferences, attractiveness of tourist hotspots like the Balearic or the Canary Islands. Looking at the evolution of domestic travel since the beginning of the pandemic, we can see that it was quick to rebound, as 30 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

online meetings and reduced budgets from close to 70% of 2019 levels in October.” us with some precious insights about pent- crisis-stricken companies, the odds looked The conclusion is that a large part of pre- up demand. bad for business travel. Yet, it appears that covid business travel will eventually come business travel is slowly but surely making a back. In the new normal, there will still be Take Greece, for example. Last March, comeback. sales representatives meeting their clients the Greek government announced a in person and people will still meet at reopening of the country to travellers with “We could see this very clearly happening conferences to exchange ideas. . a Covid certificate. At the very same time, in Europe, where intra-European business the number of covid cases in Greece was travel was on a steady rise from April THE PENT-UP DEMAND rising at an alarming rate. Given that this until the new wave of covid-cases last IS REAL rebound of the pandemic was all over the November,” says Ponti. news in Greece’s key source markets, it The last of the key recovery trends we wish is fair to assume that people knew about He adds: “Yes, it is recovering more to focus on is the continuous existence this situation and yet, the number of slowly than the leisure segment, and yes, of pent-up demand. When people are not international tickets to the country grew at a recovery can be a bit bumpy, but all in all, allowed to travel, it is difficult to assess how very fast pace, which made Greece one of the gap between leisure and business is eager they are to book a trip. One way the success stories of last summer. narrowing, and business travel reached to get an idea of the scale of the pent-up demand is to look at what happens when What this teaches us is that even when the travel restrictions are lifted in other parts of Covid situation is getting worse, people the world. still want to travel. What stops them is how governments react to the evolution of Let’s do this exercise with Australia, the pandemic. If they make sure that their a country that has applied very strict country is open for business, the strength travel restrictions until its reopening in of travel demand is such that they will see November. From the moment the Australian travellers flying their way. government announced a reopening date, we could see a rapid acceleration of TAKE NOTE bookings from key source markets like the UK, Singapore, or the US. ForwardKeys is happy to offer 10% off any Annual subscription across the range of its This shows that pent-up demand was there data solutions for tourism boards, hotels and all along and only waited for a clear signal destinations, signed between April - May from the authorities to be released. ´22 to all WTM Africa and ATIS attendees. View the selection of products: https:// In the case of Australia, this signal took a forwardkeys.com/dmos-and-destinations/ long time to come, but in other destinations, Stop relying on just historical data and move it came much faster and this, too, provided into the future with real-time bookings!” #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 31



#IdeasArriveHere wtm.com/africa EXHIBITOR NEWS HOST CITY: BUILT BY: PART OF: MEMBER OF:

EXHIBITORS NEWS MISTY MOUNTAIN RESERVE PROFITROOM: THE PREMIUM OFFERS EXCITING NEW STAR BOOKING PLATFORM FOR GAZING ACCOMMODATION HOTELS & RESORTS Misty Mountain Reserve situated in Tsitsikamma along the The award-winning Profitroom platform is more than just the Garden Route not only offers their ocean view lodges, tented highest converting booking engine on the market — it’s a accommodation but they also now offer unique star gazing powerful marketing automation tool, advanced channel manager accommodation. and website builder all in one. Its technology is easy to use across multiple properties and its intuitive interface will appeal to hotel The Ocean Dome is a solid see through structure perfect for staff no matter their experience level. star gazing, The Forest Dome is a covered dome with a semi self catering kitchen perfect for indoor and outdoor living and The The brand’s approach is all about results, which is why Pyramid is a solid see through pyramid nestled in the Forest for a its Customer Success team will always be on hand to channel unique once in a lifetime experience. any data collected towards driving conversions and improving performance. The ultimate benefit to hoteliers is Profitroom’s Each Dome has a stunning deck with a eco friendly hot tub, a unrivalled ability to increase revenue through data-centric chill net, and a gas braai, they are completely private and in order solutions — a concept that is becoming increasingly sought to make your experience even more luxurious each dome has their after following the hardships of the pandemic. A example of its own golf cart to drive between the main lodge and the domes. technology in action can be seen within the Sun International Hotel group. Since partnering with Profitroom, they have seen a Misty Mountain Reserve offers a restaurant and bar where guests significant increase in its direct booking conversion rate and has can enjoy their meals but we can also arrange in room dining for massively benefited from a reduced reliance on OTAs. those special moments. Profitroom’s industry-leading digital hotel solutions can be used Tsitsikamma Adventure Land is situated on the same property as individually or as a comprehensive package. A popular example Misty Mountain Reserve and offers the only quad bike tours through includes its Booking Engine 360, which has provided many hotels the Tsitsikamma Forest and along a coastal route. around the world with an integrated online booking engine that could make the most indecisive of guests confident in making a For our dome guests we have created a unique Mule Tour – our direct booking. dome guests will drive our ‘Mule ’Buggy guided by one of our guides on a quad bike through the forest and to a stunning look out Profitroom’s Channel Manager allows for a consistent pricing deck where they will find a picnic set up waiting for them to enjoy strategy with detailed revenue tracking and management tools. the amazing views, they can relax alone and enjoy a stunning picnic Profitroom believes a hotel website acts as its shop window and and take in the views before the guide returns after an hour to plays a vital role in turning lookers into bookers. Fortunately, its guide them back to the reserve. Webassistant and Website design features help create unique www.mistymountainreserve.co.za touch points for prospective guests that really captivate the Stand: L17 character of each individual hotel. Samantha Williams, Commercial Director at Profitroom commented: “We are delighted to be exhibiting at WTM Africa. Meeting with hospitality professionals from all over this amazing continent is a true privilege and we can’t wait to showcase what Prrofitroom has to offer.” www.profitroom.com Stand: TF09 34 WTM AFRICA EVENT GUIDE 2022

Reshaping Travel Together We can't wait to welcome you back again in November where the world of travel reunites again Register your interest now: wtm.com #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 35

EXHIBITOR NEWS LET THE VOICES OF ELEPHANTS BE HERD A NIGHT IN THE WILD Show your support at the How Many Elephants interactive A brand-new incredibly unique accommodation offering right in display at WTM Africa 2022 the middle of Mount Camdeboo Private Game Reserve in the Karoo is the latest innovation in hospitality 'experience' offerings. What would a safari be without herds of elephants roaming The Geodome, with its transparent membrane, allows guests to across the vast plains? At this year’s World Travel Market (WTM), feel truly immersed in nature. Amenities include a bath, toilet, gas Holly Budge, founder of How Many Elephants and World Female stove, a double bed and Wi-Fi. Outside there are lounging facilities, Ranger Week (June 23-30), will magnificently showcase the including a dining table, hanging chair and hot tub. The true beauty vulnerability of this iconic mammal and display her determination of this experience? That nothing else is even remotely close by. and hope for its continued existence. And, yes, a lion could walk right past your dome. Opening for bookings soon. MESSAGE OF HOPE www.newmarkhotels.com Her travelling exhibition ‘Turn The Herd’ is on display during Stand G28 WTM this year and is purely design-led, non-political, non-gory and has two missions – to create an impact and raise funds for front line rangers in Africa. There will be a powerful display of 288 postcards, each postcard displaying one elephant, to show how many elephants will be poached during the course of WTM. Guests can turn an elephant around by purchasing a postcard and in its place will be another elephant facing the other way, with the donors name and country clearly on display. The idea is that the entire herd is turned around during the course of the event. In addition to this, another interactive feature includes a post box, where the donor can write a special message on their postcard and How Many Elephants will take care of the postage. With the intention of spreading a message of hope, the goal of How Many Elephants is still clear: to raise awareness to the plight of elephants and ensure they are roaming the vast plains for future generations to come. WHO ARE HOW MANY ELEPHANTS? How Many Elephants is a UK-registered charity that ‘makes complex data beautifully visual to educate and inspire a global audience about the devastating impacts of the African Elephant ivory trade.’ They use creative, hard-hitting exhibitions to communicate the world’s poaching statistics in a purely visual way. For Holly and the team, it’s not about scaring people, it’s about sharing the sheer scale of the poaching crisis in a highly-visual and impactful manner. www.howmanyelephants.org Located in the entrance 40 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

A BOLD STATEMENT AGAINST SHIMANSKY – THE MAN ELEPHANT POACHING BEHIND THE BRAND Few people know that 96 elephants are poached each day in Africa. In just over two decades in At this rate they will be extinct in the wild within a decade. Losing operation, the Shimansky these important ecosystem engineers will be of extreme detriment empire has expanded to to the environment and beyond. If the elephants go extinct, entire include several jewellery ecosystems could follow. stores — including a boutique in New York. It also includes an How Many Elephants , founded by Holly Budge, is an innovative, impressive diamond museum design-led charity educating a global audience about the devastating and showroom at the V&A impacts of the African elephant ivory trade and raising vital funds for Waterfront in Cape Town, front-line rangers. luring in high-net income visitors from abroad. With Africa Travel Week with How Many Elephants are calling all citizens, such a stellar reputation of businesses, creatives, scientists, politicians, innovators, storytellers, quality, Shimansky’s expansion writers, educators and change makers who dare to say, “I can make A continues to push Mzansi to difference in this world”, it’s time to stand up for elephants. the forefront of luxury jewellery globally. But what of the man To support this great initiative, Africa Travel Week will be hosting an behind this proudly South online auction to raise funds for How African empire? Many Elephants. THE STORY OF SHIMANSKY Not only will you get to own a At the heart of Shimansky’s unmitigated success is none other than piece of Africa, but you will be saving Yair Shimansky himself. As founder and CEO, the company’s story the lives of countless elephants. All seemingly began when he first set foot on South African soil back in proceeds from the auction will be 1991. After spending two years in Japan studying the art of diamond used to contribute to anti-poaching cutting and polishing, he decided to craft and sell jewellery locally efforts for the African elephant. instead of returning to his native Israel. Scan the QR code to start From humble beginnings trading at a beachfront flea market in bidding. Winning bids can be Durban, Yair soon opened a small outlet at a local shopping mall shipped but at the buyers own cost. (The Pavillion), which led to a fully-operated jewellery store two years later. As a natural progression, Yair eventually entered the #IdeasArriveHere world of diamond cutting and polishing. He purchased a license to buy rough diamonds and other precious metals directly from South African mines, resulting in a fully-integrated service. To this day, Shimansky remains one of the only jewellers whose team takes the stones through every step in the manufacturing process. EXPANDING THE SHIMANSKY EMPIRE It would be fair to say that Yair is a true pioneer in more ways than one. Hailed as the country’s ‘Platinum King’, he played a major role in laying the groundwork for the use of platinum by incorporating this precious metal into his designs. With South Africa being home to 80% of the world’s platinum, it truly was a match made in jewellery making heaven. Shimansky was also among the first to introduce Tanzanite into the market. Every Shimansky Tanzanite stone over one carat is certified. The company continues to share and showcase South Africa to the rest of the world through its global through its expansion (particularly in the USA). With tourism earmarked as a key economic enabler of the Western Cape, Yair Shimansky and his team are set to play a pivotal role in the recovery of the local sector, attracting international visitors looking to adorn themselves with ethically sourced South African diamonds. www.shimansky.co.za Stand: F26 WTM AFRICA EVENT GUIDE 2022 37

EXHIBITOR NEWS UNLOCKING YOUR NEXT WILD ADVENTURE JORDAN WINE ESTATE LAUNCHES TIMEPIECE EcoTraining is offering you the chance to come and experience an adventure of a lifetime, whether on one of our Love wine? Here’s some good career courses or for a bush breakaway. We have it all, the news: Jordan Wine Estate big five, unfences camps, twice-daily activities (either game in Stellenbosch has recently drive or a walking safari), and hearty meals. These will be launched an innovative some of the most unforgettable days of your life. collection of heritage-driven single-variety wines. The EcoTraining Camp at Pridelands can best be described as a camp of rustic luxury. There are not many places left Aptly entitled Timepiece, on earth where one can revel in solitude, connect deeply to their new bottlings originate nature and intentionally immerse oneself in a primitive way from their vineyards, now of living. The rare opportunity, then, to do these things in a officially older than 35 years and turbo-technological world, can and should be considered a certified as ‘heritage vineyards’ luxury. by the Old Vine Project. Situated on the Pridelands Conservancy just north of As some background on this Hoedspruit, this camp is one of two EcoTraining camps family-run business, Jordan positioned within the world-renowned Greater Kruger Wine Estate owners, Gary National Park. The camp facilities are basic, yet leave and Kathy Jordan, have been no guest wanting after anything. With a well-fed tummy, making world-class wines on the estate since 1993, although the access to running water and a dry, safe place to sleep, the farm’s history dates back to well over 300 years. environment provokes the need for only one thing. Gratitude. The launch of Timepiece signifies a connection between old and Whether you are out on a guided walk, a game drive or new, allowing current and future generations of wine-aficianados to just sitting around the camp whilst the herds of elephant and fully appreciate the history of winemaking in South Africa. buffalo frolic and wallow in the dam right in front of camp, we can guarantee you that this experience will be like non you 2022 TIMEPIECE WINES have ever experienced before. “We are very excited to be releasing the Timepiece 2019 Chenin Blanc and 2020 Sauvignon Blanc, the first two wines in the We welcome all of you to come and experience what it Timepiece range, made from our oldest vineyards, planted in 1983 would be like to be surrounded by these incredible creatures on Jordan Wine Estate,” says Kathy Jordan. on a daily basis. Fermented and matured in a combination of French oak barrels Please contact [email protected] for details about and amphorae (traditional clay pots) for a total of eight months, EcoTraining’s Bush Breakaways the newly released wines promise a complexity of flavours. www.ecotraining.co.za Using amphorae in the maturation process for both the old vine Shared exhibitor on the Kruger Lowveld Stand N25 Chenin Blanc and Sauvignon Blanc captures the unique integrity of the sites, The Timepiece Chenin Blanc has a crystalline palate #IdeasArriveHere supported by bright acidity and a savoury finish, carrying the aromas of angelica, quince and orchard fruits. The 2020 Sauvignon Blanc flavours are vibrant, in an old-world style, with a long, leesy, yet delicate finish and hints of elderflower and honeydew melon. Jordan Wine Estate’s Timepiece range is expected to grow throughout the next decade with new variants, including Riesling, Chardonnay, and Cabernet Sauvignon. THE TIMEPIECE LOGO What many wine-aficionados will also find interesting is the story behind the Timepiece logo. Penned by the hand of Ted Joran, the original founder of Jordan Wine Estate, it pays homage to his impact on the very first plantings back in 1983. “Much of my life has been spent nurturing these gnarly old vines planted by my Dad, Ted many decades ago,” explains Gary Jordan. “I am confident that my son, Alex, will continue to cherish them too. These limited-release, heritage-certified, single-vineyard wines ensure that our guests and customers can collect and enjoy our life’s work from our special estate in Stellenbosch.” www.jordanwines.com Stand: E22 38 WTM AFRICA EVENT GUIDE 2022

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EVENT PARTNERS CITY OF CAPE TOWN HOST CITY BREW ROUTES Brew Routes is an interactive, digital collection Cape Town, the Host City of Africa Travel of 150 craft breweries from around South Week, is Africa’s leading festivals and events Africa. “Beer Tourism” is a growing trend around destination. The city ranks among the world’s the world, and we believe our country can be top destinations to visit and has all the the next beer destination. It’s time to discover attributes that appeal to people looking for #BeerSouthAfrica a great city in which to live, work, study, play and invest. #ThisIsCapeTown CAPE TOWN AIR ACESSS Cape Town Air Access is an award-winning AFRIKOA air-route development project, responsible for establishing direct flights that connect Cape AFRIKOA is the first bean-to-bar company in Town and the Western Cape with the rest of South Africa to produce chocolate made from the world. The project, housed within Wesgro, cocoa sourced directly from African farmers. is an impressive collaboration between six Direct Trade is the most sustainable way of government entities and the private sector. sourcing cocoa as it removes middlemen and empowers the farmers to earn more. CAPE TOWN TOURISM Cape Town Tourism is the City of Cape Town’s AFRICAN MAMAS CRAFTS official regional tourism organisation, responsible for destination marketing, visitor and industry A proudly South African company that services. Cape Town Tourism believes people as showcases, empowers and develops rural the focus point of tourism, responsible living and women through craft and agriculture thereby immersion in the destinations and cultures we creating sustainable communities. visit – this is what gives tourism in Cape Town its unique energy and appeal. ALLEGRO ENTERPRISES At Allegro, we build sustainable client CHINA TRAVEL ONLINE relationships built on trust and the highest China Travel Online is China’s leading Outbound ethical standards. We help our clients drive Travel portal. It connects world travel resources long-term performance by delivering practical to Chinese operators. It is a one-stop travel solutions to intricate problems. We have an resources, e-Commerce, news aggregator extensive network of professional industry and community portal for Chinese industry partners that supports our business and client companies and professional. The portal mainly ecosystem. introduces destinations, attractions, hotels, MICE, luxury, shopping and transportation. AKTV RESORTS Situated in some of the most beautiful parts DEPARTMENT OF ECONOMIC of our country, and surrounded by cultural DEVELOPMENT AND TOURISM gems, heritage sites, and other exciting tourist WESTERN CAPE attractions, you’ll find seven resorts where The Department of Economic Development guests are welcomed with unparalleled and Tourism’s vision is a Western Cape that has hospitality. a vibrant, innovative and sustainable economy characterized by growth, employment and AVIADEV AFRICA (AVIATION PARTNER) equitable opportunities, and built on the full AviaDev Africa is the premier platform potential of all. dedicated to developing air connectivity to, from and within the African continent. The EUROMONITOR INTERNATIONAL platform consists of live events, the only Euromonitor International is the world’s leading podcast dedicated to African aviation, online provider for global business intelligence, market webinars, training sessions and a vibrant social analysis and consumer insights. From local to media presence. June 2022 will see the return global and tactical to strategic, our solutions of the live event in Cape Town support decisions on how, where and when to grow your business. Find the right report, 40 WTM AFRICA EVENT GUIDE 2022 database or custom solution to validate priorities and uncover new opportunities. #IdeasArriveHere

FLEXIROAM HOW MANY ELEPHANTS FLEXIROAM is the leading global mobile How Many Elephants is an innovative, design- virtual network operator offering an led international NGO. Using design to bridge affordable alternative to current mobile the gap between scientific data and human roaming services. By leveraging on innovative connection, they are educating a global technologies, FLEXIROAM offers international audience about the devastating impacts of outbound travelers voice and data roaming in the elephant ivory trade in Africa. Their newly over 200 countries. launched initiative, World Female Ranger Week is raising vital funds for female rangers. FORWARDKEYS IGLTA ForwardKeys provides an invaluable service IGLTA was founded in 1983 and is the world’s to tourism organisations, airports, brands leading network of LGBTQ+ welcoming and retailers keen on understanding who is tourism businesses. We promote equality travelling where, when and for how long. The and safety within LGBTQ+ tourism worldwide. company can share such insight thanks to its IGLTA’s members include LGBTQ+ friendly comprehensive access to global ticketing data accommodations, transport, destinations, from online bookings, travel agencies and service providers, travel agents, tour operators, airlines. events and travel media in over 80 countries. GAUTRAIN MOBILITY PARTNER INNOVATE TOURISM Gautrain is an 80-kilometre express commuter Innovative Tourism provides digital skills for rail system in Gauteng, South Africa, which Africa’s micro-and-small tourism entrepreneurs. links Johannesburg, Pretoria, Ekurhuleni and African tourism stakeholders and technology O.R. Tambo International Airport. It takes 15 collaborators are invited to join Innovative minutes to travel from Sandton to O.R Tambo Tourism’s mission to introduce small businesses International Airport. to digital and technology solutions which are critical to their success as the sector rebuilds after the severe impact of Covid19. GOLD RESTAURANT INTERNATIONAL TOURISM INVESTMENT CORPORATION A unique African restaurant in the heart of Cape Town. Our set 14 course Cape Malay and ITIC facilitates dialogue between tourism African menu is a taste safari that will transport industry leaders and stakeholders on the you from Table Mountain to Timbuktu. This sustainable development of tourism and travel culinary experience is accompanied by unique and collaborate with governments, investors interactive traditional entertainment. Africa is and project owners to create joint ventures that home to hundreds of tribes, ethnic and social invest in developing innovative tourism and groups. travel facilities, infrastructure and services. GREENPOP JORDAN WINE FARM The Greenpop Foundation NPC is an award- Family-owned Jordan Wine Estate, situated winning registered non-profit organisation in Stellenbosch,has been transformed to headquartered in Cape Town, South Africa. become one of the leading estates in South We work to restore ecosystems and empower Africa. Featuring a wine tasting centre, luxury environmental stewards through forest accommodation, two world-class restaurants restoration, urban greening, food gardening, where visitors can relax and enjoy fine Cape and environmental awareness projects across wines and local Cape fare surrounded by Sub-Saharan Africa. breathtaking views of the vineyards. HOTELS.TV LIFT Hotels.TV has a global network of booking Living in these uncertain times makes it Agents who works with portfolio directors, super difficult to plan our lives‚ let alone our groups, events, trade shows, exhibitions, travels. When it comes to keeping up with life’s weddings, sports tournaments and more. unexpected detours‚ the last thing anyone Hotels.tv provides events with their own hotel needs is unnecessary admin or costs. Welcome booking platform which connects directly to to flexible air travel from LIFT. their event website, with selected hotels and exclusively negotiated rates. #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 41

EVENT PARTNERS SEEZA NETWORK KENYA AIRWAYS Seeza Network harnesses the power of Enjoy excellent service with a caring African collaboration to enhance the domestic and touch. Fly with Kenya Airways and connect international competitiveness of and facilitate with leading destinations. market access for travel and tourism SMEs. Built on the well-established principles of MALDIVES interfirm collaboration, the Network focuses Maldives unique geography and breath-taking on acquiring and channelling real business natural beauty has made the Maldives one of opportunities to SMEs. the most sought-after holiday destinations in the world. Of the 1,190 islands, more than 120 SHIMANSKY have been developed as resorts and are in operation, and at least another 50 are under At the heart of a Shimansky jewellery creation, is development. The allure of the Maldives is here a combination of a South African treasure, the to stay! pursuit of perfection, passion, innovation, vision and understanding of the client and of their NORAH’S VALLEY special moment. The reward we get from our The beauty of this fertile land has inspired many clients sharing their special moment and using a poet and philosopher. Here, abundance our jewellery as a memory of that moment, is flows and the magic is felt by those who what drives us to deliver the very best. experience Norah’s Valley. A de-alcoholised, smooth, elegant and Noble Red to be enjoyed VINEYARD HOTEL in its purest and natural form, without the restrictions of alcohol. Norah’s Valley was The Vineyard Hotel is located near founded in 2019. Kirstenbosch Gardens. With views of the eastern slopes of Table Mountain, this 7.5 acre OXFORD ECONOMICS AFRICA garden estate is a country escape in an urban Oxford Economics Africa specialises in setting. Award-winning restaurants and a spa providing forecasts and insights for major and poolside gym are just some of the joys of African economies. Their services provide a this family owned, Fair Trade Tourism-certified comprehensive analysis of immediate and long- hotel. term prospects that will benefit organisations monitoring risks or opportunities for their SPIER operations or investments in the continent. Spier wines are among the most awarded in the RESPONSIBLE TOURISM CAPE TOWN country. Visit them, and enjoy the wines paired Responsible Tourism Cape Town is an initiative with wholesome, food made with ingredients from the local authority to harness the benefits grown either on our farm or by trusted, nearby of Responsible Tourism in cooperation with farmers. If you feel like lingering, the Hotel and communities and the private sector. We conferencing facilities offer inspiring Winelands subscribe to the three pillars of RT consisting of getaways in the tranquility of nature. growing the local Tourism Economy, contributing to Social upliftment through tourism, and in THE CRAFT + DESIGN INSTITUTE doing so, ensure Environmental integrity. The CDI is a non-profit company with 16 years SECRET SUNRISE of experience successfully growing local creative Igniting you to share your joy. Secret Sunrise is businesses. We support the development of a global community aiming to unite the world start-up, established and exporting enterprises, through music, movement and connection. operating in urban, peri-urban and rural areas, in craft, design, light manufacturing and related 42 WTM AFRICA EVENT GUIDE 2022 sectors where design can commercialise innovation. THE DIAMOND WORKS The Diamond Works is a one-stop world-class jewellery destination offering visitors the opportunity to tour the diamond cutting and jewellery manufacturing workshops. Historical information on the diamond and gold mining, a tanzanite boutique and a design studio and showcase of beautifully crafted pieces complete the experience. #IdeasArriveHere

TOURISM KWAZULU-NATAL TSOGO SUN KwaZulu-Natal, the destination that has it A company of unparalleled variety, footprint all, from the tallest waterfall in the world, and scale, Tsogo Sun is listed on the JSE and Tugela Falls, to the oldest game reserve proudly encompasses a portfolio of 14 casinos in Africa, Hluhluwe-Imfolozi Park, warm and entertainment destinations, strategically weather all year round supported by warmth located across 6 provinces in South Africa, as of the people. Kilometers of coastal beach, well as over 90 hotels in South Africa, Africa, the Ukhahlamba Drakensberg mountains and Seychelles and the Middle East. historic battlefields. “NOTHING BUT BREATHING THE AIR TRAVEL AFRICA NETWORK OF AFRICA, AND ACTUALLY WALKING THROUGH IT, CAN COMMUNICATE THE Join Africa’s premiere 24hr TV channel as we INDESCRIBABLE SENSATIONS.” take you on exciting journey’s through the African continent. Explore Africa’s must-see William Burchell destinations, safaris, foodie spots, meet the English explorer locals and much much more! #IdeasArriveHere WTM AFRICA EVENT GUIDE 2022 43

ASSOCIATION PARTNERS EAST AFRICA TOURISM PLATFORM (EATP) AFRICA’S EDEN TOURISM ASSOCIATION The East Africa Tourism Platform (EATP) is the Africa’s Eden Tourism Association was private sector body for tourism in East Africa, established to promote the KAZA destination working towards promoting the interest and and adjacent wildlife areas. KAZA is home to participation of the private sector in the East The Victoria Falls, one of the Seven Natural African Community (EAC) integration process. Wonders of the World, two UNESCO World Heritage Sites and the only quadropoint on earth. AFRICAN TOURISM BOARD (ATB) FEDERATED HOSPITALITY ASSOCIATION The African Tourism Board provides an effective OF SOUTHERN AFRICA (FEDHASA) platform for both the public and private sector to engage. ATB supports the UNWTO Global Since 1949, FEDHASA is recognised by Code of Ethics for Tourism. Government and industry players as the official VOICE and lobbying body for the S.A. hospitality AFRICA TRAVEL ASSOCIATION (ATA) industry, representing accommodation an The Africa Travel Association (ATA) is the leading catering establishments, industry suppliers global trade association promoting travel and and upcoming leaders of industry, through our tourism to Africa and strengthening intra-Africa young professionals segment. partnerships, serving both the public and private sectors of the international travel and HOSPITALITY ASSOCIATION OF NAMIBIA tourism industry. ATA partners with the African Union Commission to promote the sustainable The Hospitality Association of Namibia has development of tourism to and across Africa. since its inception in 1987, grown from an initial 16 members to a total of close to 400 AFRICAN TRAVEL & TOURISM ASSOCIATION members. H·A·N represents the full spectrum The African Travel & Tourism Association (ATTA) of the hospitality industry, from hotels, to is a member-driven trade association that guest houses, guest farms, lodges, rest camps, promotes tourism to Africa from all corners of restaurants, conference centres and catering the world. Recognised as the Voice of African services. Tourism, ATTA serves and supports businesses in Africa representing buyers and suppliers of HOSPITALITY AND TOURISM ASSOCIATION tourism product across 21 African countries. OF BOTSWANA (HATAB) ASSOCIATION OF SOUTHERN HATAB exists to promote, encourage and AFRICAN TRAVEL AGENTS (ASATA) police excellence in hospitality and tourism Founded in 1956, the Association of Southern in Botswana. It is HATAB’s role to ensure that African Travel Agents (ASATA) promotes all visitors, both from within and from outside professional service within the travel sector. Botswana, enjoy consistently high standards of Membership of ASATA is entirely voluntary service from the entire hospitality and tourism and extends to South African Retail Travel industry. Agents, Travel Management Companies and Wholesalers. IGLTA ASSOCIATION OF TOURISM IGLTA was founded in 1983 and is the world’s PRACTITIONERS OF NIGERIA (ATPN) leading network of LGBTQ+ welcoming Association of Tourism Practitioners of Nigeria tourism businesses. We promote equality (ATPN) is a member-driven professional, and safety within LGBTQ+ tourism worldwide. voluntary trade association promoting domestic IGLTA’s members include LGBTQ+ friendly and inbound tourism to Nigeria. The association accommodations, transport, destinations, promotes integrity and offers domestic and service providers, travel agents, tour operators, inbound tourism services companies the events and travel media in over 80 countries. highest level of quality in the tourism industry. THE INTERNATIONAL INSTITUTE FOR PEACE 44 WTM AFRICA EVENT GUIDE 2020 The International Institute for Peace through Tourism Southern Africa (IIPTSA) is a Chapter of the International Institute of Peace through Tourism. This is a non-profit organisation dedicated to fostering travel and tourism initiatives that bring about a peaceful and sustainable world. #IdeasArriveHere

KENYA ASSOCIATION OF TRAVEL AGENTS SOUTHERN AFRICAN TOURISM SERVICES ASSOCIATION (SATSA) The Kenya Association of Travel Agents is the SATSA is a member-driven credibility national umbrella body for Travel Agents in association that strives to set the highest Kenya, with a growing membership of over 170 standards in the Tourism Industry. Travel Agencies, and is Kenya’s largest and only membership organisation for travel agents. SKÅL INTERNATIONAL KATA is a member of the Universal Federation Skål is a professional organisation of tourism of Travel Agents’ Association (UFTAA), which leaders around the world, promoting global represents 84 countries. tourism, business and friendship since 1934. It is the only international group uniting all branches KWAZULU-NATAL GAY & LESBIAN TOURISM of the travel and tourism industry. Its members, ASSOCIATION (KZNGALTA) the industry’s managers and executives, meet at local, national, regional and international levels to By bringing LGBT- owned and welcoming discuss and pursue topics of common interest. businesses together, we are able to offer visitors great local offers and in doing so TANZANIA SOCIETY OF TRAVEL AGENTS support economic growth. KZNGALTA is Tanzania Society of Travel Agents (TASOTA) has primarily non-profit business association that been registered in October,1980. It has been operates in the South African travel sector as a formed with sole intention to be the impartial Community Tourism Organisation (CTO). voice of Travel Agents in Tanzania. TASOTA’s mission is to advance and protect members’ NATIONAL ACCOMMODATION interests while promoting the highest code of ASSOCIATION OF SA (NAASA) Integrity, Ethical and Professional Standards. The National Accommodation Association of TOURISM BUSINESS COUNCIL OF SOUTH South Africa is a network of guesthouses, bed AFRICA (TBCSA) and breakfasts and self-catering accommodation TBCSA is a non-profit, member-centric around South Africa. All members comply with organisation representing the unified voice of the Association’s standards and requirements business in the travel and tourism private sector. for membership ensuring quality, reputable As an umbrella organisation, we serve to unite service and value for money. and influence the diverse travel and tourism sector to contribute to a competitive, responsible SAFARI OPERATORS ASSOCIATION OF and inclusive travel and tourism economy. ZIMBABWE (SOAZ) THE ZIMBABWE TOUR OPERATORS The membership to SOAZ includes hunting, ASSOCIATION (ZTOA) photosafari and other specialised tourism The Zimbabwe Tour Operators Association service providers operating in Zimbabwe. All (ZTOA) is the a subsector body of the Zimbabwe members must be registered and licenced Council for Tourism representing the business in accordance with Zimbabwean legislation, interests of tour operators, tour wholesalers and must employ only registered and licenced and destination management companies professional guides, hunters and couriers. operating in Zimbabwe. SOUTH AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY (SAACI) SAACI is a professional association that promotes sustainability within the business events industry in Southern Africa. The association facilitate an enabling environment for LEARNING, GROWTH and COLLABORATION. “AFRICA HAS HER MYSTERIES AND EVEN A WTM AFRICA EVENT GUIDE 2022 45 WISE MAN CANNOT UNDERSTAND THEM. BUT A WISE MAN RESPECTS THEM.” Miriam Makeba South African singer and civil rights activist #IdeasArriveHere

MEDIA PARTNERS BIZCOMMUNITY Bizcommunity.com is South Africa and Africa’s 3S MEDIA/MEETINGS MAGAZINE/THE leading B2B website bringing a daily mix of PLANNER (IBTM AFRICA PARTNER) original and quality advertising, marketing and 3S Media’s publications are the leading source media news coverage to a diverse audience of of essential information in their fields. Meetings business drivers, opinion makers, recruiters and magazine and its online offering, theplanner. job seekers with the aim of building, showcasing guru, offers news from venues, service and and promoting the dynamic business travel providers; opinions and comment from communities of Africa across 20 sectors. industry role-players; special reports, trends and innovative ways of doing business. BYOLIFE MEDIA We’re a hospitality marketing firm that gives AFRICA.COM your business the competitive edge through Africa.com reaches a global audience interested innovative marketing strategies and in-depth in Africa’s financial, political, cultural news, business insights. Our services include digital maps, and information as well as views from marketing, website design, video production African business-leaders. and more. We can get your brand at the fingertips of travellers from around the world. AFRICAN SAFARIS AFRICAN SAFARIS is aimed at those who want, CHINA TRAVEL ONLINE and can afford to experience Africa in luxury China Travel Online is China’s leading Outbound and pampered surrounds. The quarterly Travel portal. It connects world travel resources magazine reaches the inbound tourist directly to Chinese operators. It is a one-stop travel through tour operators in Africa’s key and resources, e-Commerce, news aggregator emerging markets. and community portal for Chinese industry companies and professional. The portal mainly THE AFRITRAVELLER introduces destinations, attractions, hotels, The Afritraveller is a one-stop travel and tourism MICE, luxury, shopping and transportation. website. With a special focus on passenger and guest experience, Afritraveller connects airline EVINTRA (IBTM AFRICA MEDIA PARTNER) and hospitality brands with their customers. EVINTRA is your worldwide comprehensive The Afritraveller dishes out trendy travel and MICE and Tourism supplier-directory with tourism news bulletins, travel deals, travel tips a network that spreads over 180 countries, & travel guides, exciting trip reports as well as 200.000+ industry professionals including flight and hotel reviews. more than 50.000 qualified buyers. No fees nor commissions. Find suppliers or be found free of ATC NEWS charge on evintra.com For the most comprehensive daily news, covering aviation, travel and conservation topics EXPLORE MAGAZINE across Eastern, Central and Southern Africa, but Explore South Africa magazine showcases also the Indian Ocean islands, look no further. Southern African tourism products and services Prof. Dr. Wolfgang H. Thome is the publisher (including corporate) for both the domestic and of ATC News, Eastern Africa’s leading aviation, international tourism trade, providing clients tourism and conservation news blog of its kind. with direct exposure to upmarket business and leisure travellers as well as foreign investors AVIATORS AFRICA moving in and out of the country. Aviators Africa Blog is an interactive platform that aims to establish and maintain a relationship GALLIVANT AFRICA with the air traveller. Set up by a team of travel Gallivant Africa discusses the news, reviews and journalists, aviation enthusiasts, photographers, interviews of the most outstanding places to content writers and researchers, the blog shares eat,sleep and play in Africa. Through rigorous the latest events and happenings in the travel, and in-depth research into the business of tourism, and hospitality sectors with a focus on travel, Gallivant Africa is a niche platform to the aviation industry. share insights and data to support the travel industry’s collective growth 46 WTM AFRICA EVENT GUIDE 2022 #IdeasArriveHere

INDIA OUTBOUND TRAVEL AND TOUR WORLD India Outbound is India’s only travel media Travel And Tour World, a travel trade media platform encompassing a magazine, website, and an information platform, is an all-inclusive online TV channel and social media platforms, and far-reaching B2B travel magazine. In dedicated to promotion of outbound travel a very short span of time, our readership in India. With in-depth analyses and well- has augmented to more than 250,000, researched reports, it also allows decision- which include niche readers from travel and makers to adapt their strategies in a very hospitality trade industry professionals. dynamic Indian outbound travel market. TRAVELAFRICA.TV LUXURY XCLUSIVES Join Africa’s premiere 24hr TV channel as we For the latest news on everything luxury & take you on exciting journey’s through the beautiful from Africa & the world. Connecting African continent. Explore Africa’s must-see luxury brands with HNWIs across Africa. Luxury destinations, safaris, foodie spots, meet the Africa is a platform to educate and share locals and much much more! information on luxury. TRAVEL NEWS EAST AFRICA MEDIA XPOSE TNEA focuses on providing a total package Media Xpose provides clients with predictive, of news and features tackling the essential validated decision-making tools to optimise components of tourism and travel industry — creative development, measure advertising Aviation, Conservation, Destinations, Hospitality, effectiveness and maximise media planning Maritime, Climate Change & Travel Tales. Across for a better return on investment. Education, Africa, tourism makes a valuable contribution information and inspiration, are the core to the economies and affects the lives of many reasons why they are in business. people. MZANZI TRAVEL TRAVELSCOPE MAGAZINE Mzanzi Travel provides South Africa travel Travelscope Magazine is a leading monthly inspiration for both local and international publication in Nigeria with all the latest travelers. Though the print publication information focusing on global travel, and online platform, Mzanzi Travel aims to hospitality, aviation and tourism industry. showcase, foster and enhance the best that South Africa has to offer. VOYAGESAFRIQ VoyagesAfriq is Africa’s No 1 Travel & Tourism RESPONSIBLE TRAVELLER Media & News publication with specialist Responsible Traveller Mag has proudly been interests in presenting the continent’s travel telling responsible tourism stories since 2008. & tourism to a Global Audience. VA provides The aim being to inspire its readers to make superior News content about Travel and informed decisions, interact with communities, Tourism in Africa & beyond. Our specialist team manage their environmental impact through of writers and editors ensure the African travel articles, travel stories and destination profiles story is told with a global perspective. that focus on conservation, communities and the environment. And to ‘be the difference’. WTM AFRICA EVENT GUIDE 2022 47 TRAVEL & LEISURE ZAMBIA & ZIMBABWE Travel & Leisure Zambia & Zimbabwe magazine is an international voice that champions Zambia and Zimbabwe’s attractions in a balanced way. The magazine is published three times in a year (January, May and September). Authentic in essence, Zambia and Zimbabwe are two of the best destinations in Afri #IdeasArriveHere