5 Types of Video Content to Promote Your Website

Videos are an important part of any content marketing mix and although theytake longer to put together than blog posts, images and infographics, theirimpact can be well worth the effort. In this post, we’ll look at five differenttypes of video you can create to promote your website or online business.How-to VideosIf you are looking for highly successful content marketing, then ‘How to’ videosare one of the most effective methods you can use. As a business specialisingin a niche, you’ll have in-house expertise that customers will be scouring theinternet for. If you can show them how to do something successfully, this helpsthem to trust you as a business and makes them more likely to follow you, likeand share your content and buy from you.How to videos are useful because you can show the process of doingsomething as well as explaining what to do. This is particularly helpful whenhelping people do something physical, such as decorating a cake, repairing acar or installing a new a hard drive on a computer.Here’s a great video showing you how to change a bike tyre like a pro.https://youtu.be/sGdu4fkrQ9M

VlogsCreating a vlog to promote your website or business can be extremelybeneficial. Some vlogs are so successful that they have international influenceand millions of subscribers. This is because the nature of a vlog makes thementertaining and viewers come back to watch again and again.A good vlog often gives inside information about the company and the peoplewho work for it, helping customers to see the human side of the business. It isalso short, so it’s not demanding to watch. The tone of presentation is usuallyinformal and the presenters chat to the audience in a friendly, personable way.This is what helps them to be so engaging and get so many shares and likes.Vlogs are also easy to produce – most vloggers create them on smartphones ordigital cameras and edit them with apps that let them add titles and soundclips.If you do decide to start vlogging, you need to post quite regularly becauseyour audience will want to see more. However, as they are short and easy tomake, this shouldn’t be a problem. One of the best things about creating vlogsis that you often get comments from viewers which help you decide whatcontent to cover.Here’s a vlog style video from Dyson showing their employees taking part in aninventing challenge.

https://youtu.be/bQipXgpYCiEProduct VideosOne of the hardest things about buying a product online is that, in many cases,all a customer sees is a few paragraphs of description and a couple ofphotographs. Often, it’s not enough to help us make a fully informed decision.It’s one of the reasons why we have distance selling regulations, so we cansend things back if we don’t like them.By creating a video which shows the product in detail, you can give consumersa far better understanding of what they will get. This increases theirconfidence in buying, boosts your conversion rates and slashes the number ofreturns you need to deal with. It also gives you the edge over competitors whodo not provide videos.You can also use videos to compare products to others, showing customershow yours is better. At the same time, you can mention the benefits of buyingfrom you, such as free delivery, guarantees and customer benefits.

The product video below is for an American style fridge freezer from AO.Whilst it’s more down to earth than the Dyson video above, it certainly does itsjob well in presenting the product to potential customers.https://youtu.be/PbPoCM1wNsMFAQ videosNearly every website now has an FAQ section which deals with commonlyasked questions from customers about products and services. These may covera wide range of topics, such as payment methods, service levels, deliverytimes, shipping charges, product installation and use, etc.Whilst some potential customers will contact you to find the answer, themajority won’t. Instead, they’ll find a site that can quell their fears and last-minute concerns and buy from them. Creating an FAQ video is a great way toanswer these questions and to reach out to those customers who wouldnormally abandon your site.Whilst it’s a good idea to put your FAQs in writing, too, a video can put acrossthe answers in a more engaging and impactful way. A good example of acompany working to answer customers’ questions about its products is Lidl.Here’s how they tackle concerns about the quality of its wine.https://youtu.be/BxqmKC4bixg

TestimonialsTestimonials can have a huge impact in helping potential customers chooseyour company. Seeing other customers who have been satisfied with yourservices or happy with your products can be a deciding factor. However, one ofthe problems with written testimonials is that not everyone trusts them.Unlike independent reviews on third-party websites, it is conceivable thattestimonials on your own site might just have been made up.With a video testimonial, however, the viewer can see and hear the actualcustomer making their testimonial and you can even show them with theproduct or the outcome of the service you have provided. If you are a builder,for example, your testimonial could show a before and after view of your workfollowed by the homeowner talking about how happy they are with the work.You can also use testimonials as part of your recruitment drive by getting yourcurrent employees to talk about what it is like to work at your company andthe benefits they receive.Here is a testimonial video showing customers of a self-storage company givingtheir views on the service they receive.https://youtu.be/WFlzlrp6Xf4Conclusion

As you can see, there are plenty of ways you can use videos to promote yourbusiness. You can show off your expertise with ‘How to’ videos, create anongoing and engaging vlog, promote your products in ways that increase theirattraction, answer your customers’ questions and show them how well yourcurrent customers appreciate you. All these methods can help increase trafficto your website and improve your conversion rates.If you run an online business and are looking for secure, dependable and high-performance web hosting with 24/7 technical support, check out our rangeof business hosting plans.