Lyons Sales Brochure Tri-Fold October 2019

REVENUE THE REVENUE R.O.A.R. REVENUE MEMBERSHIP MAXIMIZING MAXl2 EXPERIENCE REVENUE OPPORTUNITY AUDIT REPORT MAXl2 MEMBERSHIP BENEFITS: MAXIMIZER The Total Annual Estimated Revenue Opportunity based on actual store data MAXIMIZER TWO EXCLUSIVE PROMOTIONS for the XYZ chain is as follows: every month Marketing Advantage Monthly PHASE Name Total The absolute LOWEST OFFERED PRICE #830 Sample City $22,714.19 on MAX12 promotional items. ONE #525 Anytown Auto Truck Plaza $18,464.88 #627 Russo Team $17,848.25 • Includes: Exclusive manufacturer support for MAX12 members We ADD VALUE PHASE ONE #418 Illinios Road $15,540.03 TOTAL ANNUAL & DRIVE GROWTH #906 Hometown ESTIMATED REVENUE MONTHLY SIGNAGE KIT for the customers NEEDS PROFILE $15,456.97 Supporting Promotional Items we serve while S A M P L E#723 South Market $13,000.00 $163,503.88 delivering an “We DELIVER what you need” A N A L Y S I S#325 Deepsouth • Helps customers promote & sell monthly MAX12 programs exceptional • Discover your wants & needs $12,888.13 customer • Site Visit & Review #301 Chazez $12,706.56 NO COST to Join – Yearly Membership experience. • Obtain Retail Scan Data when Available #826 Tommy Road $11,595.23 • Foodservice Evaluation #233 Seven Points EXCLUSIVE MAX12 • Technology Assessment #511 Fiveway North $9,519.30 MEMBERSHIP PRIVILEGES • DOS: Dangers/Opportunities/Strengths #104 Brick House $7,841.61 $5,928.73 • New Items Sample Packs PHASE TWO • Members Only Pricing on select items in the MAM PHASE Total Annual Estimated Revenue $163,503.88 • Pre-show Access 1-hour prior to show opening MARKETING NAVIGATOR • Preferred Event Check-In TWO Figure 1: Summary of Total Estimated Revenue Opportunity for XYZ chain • Exclusive Special Event Raffles/Giveaways “We DELIVER Data Driven Results” • Bonus Point Multipliers in our Paw Points Loyalty Program • Data Analysis The calculation method for the Annual Revenue Opportunity of each store is as follows: R.O.A.R. [Revenue Opportunity Audit Report] • The YTD purchase data provided to Lyons was cross-referenced against a market driven preferred (see sample on the next page) product mix to determine product voids at each store within the XYZ chain. • Right Products / Right Place / Right Price • MAX12 Membership • Each item on the preferred product mix is assigned an Annual Estimated Revenue Opportunity • Marketing Advantage Monthly based on item sales performance across top Lyons Customers. • Store Branding & Promotion • The calculation of Annual Estimated Revenue Opportunity per item is: • Average Yearly Units Sold x Average SRP (with 40% markup) = Annual Revenue Opportunity PHASE PHASE THREE Description List Average Yearly SRP Annual Revenue Opportunity THREE STRATEGIC ROLLOUT BIGS SEED VLASIC DIL 5.35Z EACH Nuts and Seeds 119 2.09 $ 248.68 PLANTER TRL MX CHC NUT 6Z EACH “We DELIVER Revenue Generating Change” PLANTER DELUXE CASHEWS BX/12 Nuts and Seeds 62 3.59 $ 222.77 • Lyons Support Team Introductions DAVID SUN SEED RANCH 5.25Z EACH • Delivery Schedule: Optimized Scheduling PLANTER CASHEW SLTD BX/18 Nuts and Seeds 79 2.59 $ 205.13 • Merchandising: Strategy, Scheduling & Implementation PLANTER CASHEW HNY RSTD BX/18 • Foodservice: Personalized Foodservice Consultant DAVID SUN SEED DILL 5.25Z EACH Nuts and Seeds 109 1.79 $ 195.60 • Technology: Customized to meet your needs PLANTER CASHEW SLTD 3Z EACH PLANTER CASHEW HNY RSTD 3Z EACH Nuts and Seeds 119 1.49 $ 177.99 BIGS SEED RANCH 5.35Z EACH REESE SNCK MIX 2Z BX/10 Nuts and Seeds 114 1.49 $ 169.71 BIGS SEED OLD BAY 5.35Z EACH 87 PLANTER TRL MX FRT NUT 6Z EACH S A M P L ENuts and Seeds 60 1.79 $ 155.36 PLANTER DELUXE NUTS MIX BX/12 59 PLANTER ALMOND SMKD BX/18 Nuts and Seeds 66 2.49 $ 149.13 A N A L Y S I SNuts and Seeds 2.49 $ 147.17 Nuts and Seeds 2.09 $ 138.91 Nuts and Seeds 57 2.29 $ 130.24 Nuts and Seeds 62 2.09 $ 129.75 PHASE PHASE FOUR Nuts and Seeds 36 3.59 $ 129.08 FOUR RELATIONSHIP EXPANDER Nuts and Seeds 50 2.39 $ 120.46 “We DELIVER on Your Future Growth” Nuts and Seeds 63 1.89 $ 119.84 • Year One is only the beginning. We will continue Figure 2: Product Data Sample from Nuts and Seeds category to find ways to maximize your success. • Bi-Annual Review • The value of each void item across all categories is summed to produce an Annual Revenue Opportunity per store – R.O.A.R. Analysis: Determine what is working and how we can continue to maximize your sales • Note: Due to the e ects of intra-store product cannibalization, we assume an industry standard of 80% of the Total Annual Estimated Revenue is attainable. – Year over Year Revenue Review • Tradeshow MAX12 DEALS MAX12 PRICING • Partnership Conference • Golf Tournament

OUR CORE FOCUS OUR PASSION: We exceed customer expectations by being the best and doing our best every day. We work to MAXIMIZE YOUR POTENTIAL. OUR NICHE: We ADD VALUE and GROW REVENUE for the customers we serve. Wholesale Grocery Distributor for Convenience Store Retail & Food Service