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Rascan is Kenya’s leading fashion destination inspiring people with funky and stylish clothing. This is for all wardrobe brand with broad collection of modish tops, stylish dresses, trendy African taste, casuals and much more. Our stirring collection offers an extensive catalog of regularly updated stuffs from more undying seasonal must-haves to more revolutionary designer-inspired fashion products. We put our best effort to delight our customers with our products and make sure that they are getting great value for their money.2

PRODUCTION: CAPACITY & QUALITY CONTROLAll production is processed through strict critical pathprocedures.Rascan employs in-house factories, warehouse anddistribution centre, in Kenya, with a capacity of approx. 2,000garments per week.Rascan therefore has the capacity to deal with any multipleorders, and does so on a regular basis. We have strict qualitycontrol procedures in place to ensure the highest standard ofquality on all our production.DESIGN AND PRODUCTION TEAMWe have experienced staff and technically efficient DesignStudio including designers, pattern cutters, sample machinists,quality controllers, production and dispatch managers.Following strict critical path procedures, the team is expert indealing with clients’ specific garment specifications, kimbling,labelling and dispatch requirements. 3

THE RASCAN TEAM Our combined talents give us long and invaluable experience of the fashion business, excellent technical skills, unbeatable innovative designs and passionate sales promotion. Weekly meetings ensure synchronised objectives are pursued. We always employ Fresh and innovative Designers… This is why Rascan Fashions has always maintained it’s original exclusivity. 4

RASCAN COLLECTIONSRascan Fashions currently employs thebest of the fashion, graphics, and textiledesigners in Kenya, all of whom havegraduated with honors from schools ofdesign, and all of whom live and breathefashion.Through a productive dialogue withour customers, they create collectionsthat can accompany them through thewide variety of activities and personalexperiences that compose their lives– home, school and career, excitingoccasions, fun with friends, and of course,family life. Rascan collections for men,women and children are composed indifferent lines that together make up theperfect wardrobe and fashionable crowd.Our collections harmonize fashionabledesign, sophistication, and excitement,with quality, richness, and care, acombination that gives our customerscomplete confidence in their choices, andfully addresses their fashion needs. 5

Principles uniqueness H I G H Q U A L I T Y F A I R P R I C E S Wide Range Aim and Philosophy Ourphilosophy is customer based and points to customers’ satisfaction in every aspect. According to thisphilosophy the design of successful collections, the organized production process and the professionalcustomer service are equally important components of our proposal. We design and produce our collectionssetting high standards. Quality control is significant in every stage of the production in order to obtain anend product that meets our client’s taste and will. In conclusion, we value quality as our main principal andwe aim to provide unique collections at fair prices.Raw Materials All collections are created with fabrics made of exquisite quality. It is always pursued that allfabrics used come from natural fibers. Our main suppliers are from Italy and France where the company issupplied with all wool, cotton with special finishing and printed silk fabrics. 6

You probably own oneof the above. In case youdon’t, cometo Rascan shop store andbuy one ASAP.Quality outfits areabsolute must in yourwardrobe which can beworn all season for thatserious look or can becoupled with a pair ofnice shoes for the re-laxed look.Wear them as you like. 7

Rascan Fashions has succeeded in building an exclusive, design-led outfit business that continues to demonstrate success on a national scale. Since the inception of Rascan Fashions, we have built our fundamental core business values around hard work, a fearless approach to design, and dedication to building relationships with all stakeholders across every aspect of thenational and international market. At Rascan Fashions we will continue to reinvest and bring focus to technology, staff and procedures. Our goal is to ensure that first impressions become strong, long-term alliances between our clients.8

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There are so many dressing styles that can give you a stunning look, but there are only a few like this dresses can give you the required comfort level as well. Don’t lock yourself in a room with the anger of not having a single stylish outfit. Rascan Fashions have just stepped into the fashion world and they are playing wonders. Unless, you will not try something out of your usual wardrobe, how can you taste the real fun of wearing stunning outfits? If you are skeptical that such outfit are designed especially for models and it would not be possible for you to buy them, then this is not true! Today, Rascan Fashions has made it possible for everyone to buy stuff that was almost next to impossible in the past.10

Addressing the Diversifying Needs andWants of ConsumersTo address changes in trends and lifestyles as well as the diversifying needsand wants of clients, we dedicate ourselves to the cycle of research, design andvalidation in order to design outfits from a client-centric standpoint.ResearchTo identify client’s needs and wants, wethoroughly research clients lifestyles,mindsets, and tastes as well as markets andoutfit trends in store.DesignTo ensure our client feel satisfied from allaspects ofour outfits, we design outfits to be of highquality, attractive and original, based on thefindingsof our research.ValidationWe continue with development processes evenafterproduct launch in order to further enhancequality. Toidentify new needs and wants, we checkclient’sfeedback and verify outfit trends. Validationresultsare then used to start the development of newdesigns. 11

Our marketing efforts are tailored to each and every county and region in order to maximize opportunitieswith our clients. We are constantly working to enhance our engagement with the clients, by effectivelylinking customer engagement through social media marketing, which familiarizes customers with ourproducts which directly stimulates consumers’ desire to buy our products.This approach helps to expand opportunitieswith consumers by enhancing our visibilityand understanding among consumersthrough a combination of various mediathat blends into the lifestyles of core targetsin order to foster a bond between theRascan brands and consumers. 12

She look truly stunningin a glamorous littlegolden yellow dress.It is a simple garment,but eye-catchingnonetheless.Keeping it effortlesslysimple, she has teamedthe colourful dress withher favourite Black shoeheels, making her sexylegs appear even moreendless. Dress designedby RASCAN FASHIONS 13

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OUR CLIENTSOur list of clleieandteplolesihtiaosneinnatbhleedmuasrktoet.maintain the “Shout out to our clients! We want you to know 15we truly appreciate your business, your loyalty and friendship; most of all, we appreciate that of allthe choices you have you choose Rascan Fashions.”

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