Kaya Spirits- Newsletter 2018

KAYA SPIRITS 1stJanuary,2019EMPLOYEE OF THE MONTH PROWINE CHINA- INTERNATIONAL TRADE FAIR FOR WINE AND SPIRITSDear friends,2018 marked a number of milestone achievements for Kaya Spirits. As the year comes to an end, our eyes are set on grabbing onto opportunities and overcoming challenges presented to us, setting us firmly on the path to achieving our long-term goals.As you all know, we completed our two years in business thisyear. India is a robust alcohol-drinking market and has a very discerning consumer base in our industry. One of the biggest challenges we face today are the changing consumer tastes. And so, in the year 2019, we look forward todeveloping a new & alternate way of looking at things, new ways to grow and scale the company in a profitable, sustainable and rapid manner. I would personally love to hear if any one of you has any suggestions on what all we could do together, as a team, in a way that can lead to more awarenessand recognition for our brand in the market. If we are able to adapt to what the consumer is looking for, it will be a win-win situation.This year we were given a chance to recognize our best employees, work on new projects and welcome new staff to the Kaya Family. We grew stronger than ever and are poised for our next chapter.An extraordinary brand supported by a team of terrific people, I am very proud to lead Kaya Spirits and work alongside each of you. I thank you for your ongoing commitment and relationship with the company and wish you a very happy and prosperous new year.Best Regards,Karun KauraChief Managing Director, Kaya SpiritsKaya Palat: A Live Story-telling Event Hosting A Bloggers Meet And Product Kaya Spirits celebrates ‘Old Professor Whiskey’ Launch in Karnataka Tasting Event In A Digital Age Through a finely executed party, Kaya Spirits recently organized a launch event in Karnataka showcasing its On December 15 at The Biker’s Cafe, Kolkata witnessed a Blogger’s Meet and Greet premium product- Old Professor Premium Whiskey. The well-crafted ambience enticed the guests intoExactly a month prior to the New Year, on December 1, Kaya Spirits organized a with a Product-Tasting event. With a strong and ever-growing Instagram bloggers spending more time at the event. Throughout the evening, guests were guided through immersive sensorylive story-telling event ‘Kaya Palat’, at the much-famed Anti-Social, Hauz Khas in community in Kolkata, this invite- only event proved out to be a success with tasting sessions where they could experience the role each of our senses play and the music that forged theNew Delhi. In this digital era, the art of story-telling, we believed could play a crucial bloggers who came in from all parts of the city on a chilly evening. whiskey. The brisk December night on the date of launch further helped guests relax for a warm evening androle in bringing people together and forming real connections. Little did we know All the 25 guests had the opportunity to sample one of our best, Old Professor socialize.we’d end up doing much more. To be able to tell the story that changed your life in a Premium Whiskey and Soldier’s Pride Classic Rum. The product tasting was “We created several blends and ultimately selected what we knew was the one and only proper whiskeycrowd is a bold and brave thing to do. Therefore, as we started promoting the event followed by a networking activity where the bloggers introduced themselves to blend. We took the time to develop an incredible whiskey and I’m excited to finally share it with the people ofon various social media channels, we were overwhelmed to see all the people each other. Karnataka marking our footprints in South-West India,” says Karun Kaura, Chief Managing Director at Kayawanting to be a part of this storytelling saga. The event was not only received The experience of food-tasting provides foodies with a chance to sample products Spirits. Bringing about a revolution in the liquor industry, Kaya Spirits is a renowned name among the elitewonderfully but charmed the audience so much, that they ended up joining and find their next favourite kitchen edition. It also provides the brands a chance to said-liquor lovers. A strong mascot for the brand, Old Professor stands tall as the company’s largest sellingstory-tellers by the end of the night, sipping their drinks and chatting among promote their newest additions and premium products. If a blogger finds the blend today. Defined by its malty aroma and a smooth character, its growing popularity among the massesthemselves amiably. food or drink especially delectable, rest assured he will spread the word to his comes as no surprise. Established in all key markets, Kaya Spirits is strongly committed to responsibleThe success of Kaya Palat further compelled the team to organize another followers and readers. Luckily for us, most guests mentioned the product range consumption of liquor. The two key values that forge its path are- Entrepreneurial Spirit and a strong sense ofopen-mic event, Kaya Palat 2.0 at Koramangala Social in Bangalore on 5 th on their social media channels, and once again, the Old Professor Premium Whiskey ethics.December. Receiving an even better response with the audience in Bangalore, we stood out as the champion.instantly knew it was something that it has the potential for turning into something Expanding our wings in Tripura, Rajasthan and Assamgreat. Employee of the Month: Shashi KalaThanks to the growing need (and rightfully so) to socialize among the youth, After successfully inaugurating the brand, Kaya Blenders & Distillers Limited has become the talk of the liquor industry. Rapidly dotting the Indian map withstorytelling events are booming, particularly in the cities of book lovers and tall-tale our presence in different states of the country within a short period, the company crossed the threshold of three new states- Tripura, Rajasthan and Assam,pioneers- New Delhi and Bangalore. after recruiting a separate team and acquiring licenses in these states. It is absolutely essential for any liquor company to recognize the need for expansion inFor centuries, people have been talking and opening up to each other over a glass prime states and with launches in these states; we are prepared to participate in a healthy competition and successfully co-exist in the Industry.of drink. We hope this initiative provides the story-telling community a When asked the key reason of this rapid growth of Kaya Spirits, CMD, Karun Kaura says, “India's alcohol industry is the third largest in the world with amuch-needed exposure in their respective cities. value of $35 billion. You can imagine the competition we face from not only national liquor brands, but international liquor giants too. As we decided to frame our business in India, we knew that product innovation is the only thing that would distinct us from other brands. The premium quality blends along with a well- thought attractive packaging is what, I believe, enhanced the popularity of Kaya blends among alcohol enthusiasts in the country.” With this launch, the brand is now available in more than twenty states of the Indian continent. We strongly believe it to be the first step to becoming unstoppable liquor brewers of the country through exclusivity and individuality. Today, India is the largest consumer of whiskey in the world and it constitutes about 40% of the market and with an élite range of whiskeys like Minister Reserve, Marlin Whisky, and Royal Patiala to please the palate of whiskey aficionados, Kaya Spirits is moving toward creating a revolution in the industry.New Bottling Plant in Ludhiana, PunjabThis year Kaya Spirits purchased a bottling plant in Ludhiana, officially known A huge congratulations to Ms Shashi Kala from the entire team here at Kaya ProWine China- International Trade Fair For Wine And Spiritsas Bacchus Enterprises Ltd, currently one of the most prime workshops of the Spirits for receiving December employee of the Month!company. After starting her journey as the office coordinator On 25 th October 2017, within Shanghai, China. With a footfall of more than 18,900 importers, producers, distributors, key buyers and industry experts, the Trade Fair on 13-15 NovemberIndia is one of the most complex markets in the world for alcohol. Needless to a few months of her joining, her splendid performance won her a promotion as a 2018 at the Shanghai NewInternational Expo Centre (SNIEC) was another business networking event that the Kaya Spirits team attended. A three-day eventsay, alcohol is a state subject, where every state has its own policies, Distribution Assistant. Ever since her joining, Ms. Shashi has only helped featuring a multi-national selection of wines and spirits, with pavilions from established wine producing countries, the fair provided a great opportunity totheprocedures and excise tax structures. The decision of setting up a contribute to the company’s progress. wine producers to reach the Chinese market through this platform.manufacturing plant is crucial for any company, and doing so for a liquor brand When we asked her about the favourite part of working at Kaya Spirits, she said, On his experience of the trade fair, CMD at Kaya Spirits, Karun Kaura commented, “This visit was truly a learning experience for us. I have observed a greatin Ludhiana, the largest industrial city in the state of Punjab was undoubtedly a “Of course, I love my job! There’s nothing else I would rather do. But I believe the deal of similarity between the two markets. I’d gladly be a part of this event the next year too, hopefully showcasing Kaya Spirits.”major feat for us. Not only this, but the setting up of this bottling plant will make best part about working here is the people and their spirit. Every single individual A strong business network lays a strong foundation for any brand. We often underestimate networking with industry experts abroad, giving our full attentionKaya Spirits more accessible to the people in Ludhiana and ultimately in here is so dedicated with what they do, that it inspires me to contribute more to the to the competition within the country. Being a part of ProWine China 2018 has undoubtedly been the most beneficial for us.Punjab. company. I read somewhere that teamwork is the fuel that allows common peopleWith 5 bottling plants scattered already existing across the country, the new to attain uncommon results. I’ve seen us all work as a team and I believe that weLudhiana-based plant, will increase our presence manifold in the alcoholic can accomplish great things together.”beverage industry. Mr. Karun Kaura, the director of the Ludhiana facility, has According to one of her co-workers, “Shashi is the sweetest person you will comegreat plans for the future of this factory. According to him, this workshop will across. She’d help you out any time you ask her. Her energy is infectious and youprove to be a stepping stone to Kaya’s journey ahead. always see her working hard.”A well-known name in alcohol exports, Kaya has established its speciality inbrewing good-quality Gin, Rum, Whisky, Brandy and Vodka. The blends arepermitted for sale by state excise of Jammu & Kashmir, ArunachalPradesh, Tripura, Assam, Punjab, Himachal Pradesh, Orissa, Karnataka, Goa,Delhi, Haryana, Rajasthan, Mizoram, Uttrakhand, Telangana,Chhattisgarh, Daman, Silwasa and Maharashtra.Christmas Celebration North India Retail Awards 2018 New Delhi. With a solid list of achievements in the year 2018, the felicitation of Kaya Spirits on the eve of December 20 at North India Retail Awards 2018 has added another feather to our cap of accomplishments. Several international, national and regional retailers were acknowledged for Excellence in Retail and Customer Service and their performance in North India. North has given India and the world at large many visionaries, business leaders and great entrepreneurs. North India has been a vibrant marketplace pretty much initiating the genesis of modern retailing in India. Businesses based out of North India have always been well ahead of the curve in retailing invention. Since its inception, Kaya Spirits has had a vision of becoming undisputed leaders of the liquor industry and this felicitation can be marked as the first step toward it. Media Coverage