TELU SERVICES - Graphics Standard Manual

Graphics Standard Manual ©copyright 2018



Graphics Standard Manual 4 6Table of contents 12 1. Introduction 14 2. Corporate Logo 18 3. Corporate Typograph 4. Corporate Color Schemes 5. Corporate StationeryGraphics Standard Manual 3

IntroductionGraphics Standard Manual 4

GRAPHICS STANDARD MANUALThese guidelines describe the visual andverbal elements that represent TELU’scorporate identity. This include ourname, logo and other elements such as colors, types and graphics.Sending a consistent and controlledmessages of who we are is essential topresenting a strong, unified image of our company.These manual reflecting of TELU’s com-mitment to quality, consistency and style.All applications of the TELU’s brand arevaluable company assets and each of usis resposible for protecting the compa-ny’s interests by preventing unauthor- ized or incorrect use .Graphics Standard Manual 5

Corporate LogoGraphics Standard Manual 6

The Logotype 1 ] GENERAL LOGO The main logo is the 2 original color. It is to be applied On white or light 1 colored backgrounds. 3 While for Similar and darker colored backgrounds, please find Some alternatives as guided below2 ] THE LOGO SYMBOL Consists of strong bond of elements to reflect the culture of service, synergy and balance between God, human being and nature.3 ] THE LOGO TITLE Homemade font that reflects continuous motion.4 ] USE ONLY FOR WHITE COLOR BACKGROUNDWhite Background Version 4Full Color Greyscale Black Graphics Standard Manual 7

White Logo Version 55 ] WHITE COLOR LOGO Will be used only for background with colors or images. All logo versions‘ recommended formats are; .png | .eps | .tiff | .jpgAttention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo isnot permitted. This undermines the logo system and brand consistency. Pleaseconsult with workingzen.co if you have any questions or need further help.Graphics Standard Manual 8

Logo Construction, Clearspaceand ComputationIt is important to keep corporate marks clear of any othergraphic elements. To regulate this, an exclusion zone has beenestablished around the corporate mark. This exclusion zoneindicates the closest any other graphic element or message canbe positioned in relation to the mark.of the the symbol itself andour company name – they have a fixed relationship that shouldnever be changed in any way. 2 1/3 X X 1/3 X X 2/3 X 1/15 X 1/5 X 1/15 X 1 1/7 X2 1/3 XGraphics Standard Manual 9

SPACE FOR LOGO WITH BACKGROUND 1/10X X 1/10X1/10X 1/10XCLEARSPACE FULL LOGO 1/4X X 1/4X1/4X 1/4X Graphics Standard Manual 10

CLEARSPACE ICON LOGO1/4X 1/2X X 1/2X 1/4XDefinitionWhenever you use the logo, it should be surrounded with clear spaceto ensure its visibility and impact. No graphic elements of any kindshould invade this zone. Graphics Standard Manual 11

Corporate TypographyGraphics Standard Manual 12

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design. Here we use only single font type, Banda Regular.Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzFigures 1234567890 abcdefghijklmnopqrstuvwxyzSpecial • © … ¶ ® § ™ — – “­ ” ‘ ’ \" 'Character Graphics Standard Manual 13

Corporate Color SchemeGraphics Standard Manual 14

The Primary Color Systemand Color CodesColor plays an important role in the TELU services corporate identityprogram. The colors below are recommendations for various media. Apalette of primary colors has been developed, which comprise the “OneVoice” color scheme. Consistent use of these colors will contribute to thecohesive and harmonious look of the TELU services brand identity acrossall relevant media and will always be consistent.TELU services brand has three official colors: Light Red, Dull Yellow-Green and Soft Yellow-Green. These colors become a recognizableidentifier for the company.100% 80% 60% 40% 20% PRIMARY COLOR LIGHT RED COLOR CODES Hex : #FC7A7A Tone : Light Red RGB : R252 G122 B122 CMYK : C000 M066 Y041 K000 HSV : H0o S051% B098%GRADIENT Graphics Standard Manual 15

100% 80% 60% 40% 20% PRIMARY COLOR SOFT YELLOW-GREEN COLOR CODES Hex : #A0D16B Tone : Soft Yellow-Green RGB : R160 G209 B107 CMYK : C023 M000 Y048 K018 HSV : H88° S048% B081%GRADIENT100% 80% 60% 40% 20% PRIMARY COLOR SOFT YELLOW-GREEN COLOR CODES Hex : #699334 Tone : Soft Yellow-Green RGB : R105 G147 B052 CMYK : C028 M000 Y064 K042 HSV : H086° S064% B057%GRADIENT Graphics Standard Manual 16

“Color Not Only Has a Story But Color Will Tell You a Stories”

Corporate Stationery

Letterhead 15mm 30mm 15mm 297mm15mm 15mm 15mm 10mm 10mm 15mm 210mm Material : Conqueror plain 116gsm Graphics Standard Manual Color : Pure white Font type : Banda regular Font size : 10pt Icon type : Fontawesome https://fontawesome.com/v4.7.0/cheatsheet/ 19

1 2 25mm 55mm 90mm 3 4 55mm 90mmMaterial : Bluish white 116gsmColor : Pure white1 ] Card’s holder name Font type : Banda regular Font size : 12pt2 ] Contact address Font type : Banda regular Font size : 8pt Icon type : Fontawesomehttps://fontawesome.com/v4.7.0/cheatsheet/3 ] Half logo icon on white color4 ] Quotes space Font type : Alex brush with drop shadow effect Font size : 12pt Graphics Standard Manual 20