The home-based business model explains just how abusiness expects to make money and how it ispositioned within the value chain. A traditional retailer s business model will assumethat the retailer can purchase the correct goods at adiscounted price and sell them for a mark-up to make aprofit. The model will also project a specific amount of foottraffic and what the revenue per customer will be. Apoorlythought out business model can be the downfallof a business, especially a small, home-basedbusiness.
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