BRAND BOOK PEREH

BRAND BOOK

Introduction This marketing project made for PEREH - a 'boutique resort' located in a private property at the beautiful green north of Israel - the 'Golan heights'. PEREH was built over the old structure of \"The Highest Tax House\" which been abandoned and left empty since 1967. Surrounded by remarkable gardens & breathtaking wild nature that creating a dialogue with the unique design of the suits & rooms which reflecting a real magical authenticity. Those will ensure you a feeling of true freedom, completely calmness and an emphasis on privacy and intimacy. The goal of that book is to present all off the brand vision as a kit in order to maintain a direct guideline with the resort design & product marketing.

Table Of Contents Visinon & Values 5 Logo 6 Colors 16 Typograpy 20 Visual Language 26 Ui Kit 32 3

4

Our Vision & Values The vision of PEREH is to provide accessibility to the Golan Heights nature treasures through a unique natural body & mind treatment. The use of local, seasonal raw ingredients grow's in the rich soil of the Golan Heights creates an extraordinary culinary experience All this happens while maintaining an emphasis on the structure and authentic scene in the heart of The Golan Heights. Allow us to take you to a life experience – Discover the combination of luxury & simplicity, spectacular and inviting beauty that combines design planning and raw nature. Professional & Uncompromising high Authentic 5 generous service standards surrounding

LOGO



Logo Componentes += + 8

Logo Proportions LOGO x y 1.7y 9 3.4x

Logo Measurements 2.5 cm 2 cm 6 cm 0.5 cm 4.5 cm 10

LOGO 11

Logo Variations 12

LOGO 13

Logo Limitation Do not change the color of the logo. Do not rotate the icon in any angle. Always retain the original colors of the Always use the logo in the original logo as given. position. Do not use gradient. Do not use drop shadow. 14

LOGO Do not resize the icon. Do not change the original typography Do not change the logo perspective. of the icon. Do not use bevel and emboss. 15

COLORS



Color Palette #705b4c #c2ad8e #d9cebc C 42 R 112 C 24 R 194 C 17 R 217 M 50 G 91 M 28 G 173 M 17 G 206 Y 57 B 76 Y 44 B 142 Y 27 B 188 K 43 K 7 K 1 18

#a4aa8f #595959 C 39 R 164 C 59 R 89 M 24 G 170 M 49 G 89 Y 45 B 143 Y 48 B 89 K 6 K 40 19

TYPOGRAPY



Main Headline BIRRA - PILS Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Secondary Headings Relation Two - Regular 22 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Paragraph TYPOGRAPY Open Sana Hebrew - LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Open Sana Hebrew - REGULAR Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Open Sana Hebrew - BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 23





VISUAL LANGUAGE



Main Headline 28 * The frames will appear only in this shape portrait or landscape.

Main Headline VISUAL LANGUAGE *The frames will appear only in these 29 brand colors

Printing Products 30

VISUAL 31 LANGUAGE Business Card

Printing Products Letterhead & Envelope 32

VISUAL 33 LANGUAGE Billboard

Printing Products Brochure 34

VISUAL 35 LANGUAGE

Digital Products Website 36

VISUAL 37 LANGUAGE

Digital Products Sociel Media 38

VISUAL 39 LANGUAGE

UI KIT



Ui Kit FAV Icon Header Menu Header Menu 42

Contact form UI KIT Buttons 43

Ui Kit Buttons DEFAULT PERSSED DEFAULT PERSSED DEFAULT PERSSED DEFAULT PERSSED 44

UI KIT 45 Icons



The project was carried out as part of a student