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Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Q 2: Describe content which is currently available online, on the website, social media and outside the social media? Ans 2: There are thousands of different posts on all types of social media for example YouTube, TikTok, Twitter and many more with over millions of views. There is very little advertising from Sony themselves as this product gets around by word of mouth for example big Youtubers such as Unbox Therapy and Marques Brownlee who each have over 10million followers had early access to the product and made a review for others to review before the product was available to the public. Q 3: How it can be improved? Ans 3: One way they could have improved was they could have showcased the in game experience and how the console will look on screen to bring more awareness to the product. Q 4: Design the content development strategy for your organisation in terms of participation on different social media and business networks?

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.

Activity: Q 1: Please apply content matrix on your organisation or any organisation of your choice? Ans 1: Sony Playstation 5 Sony used multiple social media platforms and huge influencers to bring awareness to their new product which is set to launch this month. It has been 4 years since their last console so it was a long- awaited upgrade. To grab the attention of people they had many online conferences with over millions of views and also had many events showcasing the console and the gameplay. They also had many competitions and giveaways for a chance for a few people to get the console for free. Once they had the attention of over millions, they then started to educate us on the product on the specs and how it compared to its competitors. They then used celebrities and big Youtubers to bring more attention to the product and to bring in a wider audience. After getting the attention of the audience they then released the pricing and compared it to its competitors.