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ELIXIR

ELIXIR



brand

brand mantra In Ayurveda we believe that everything in this universe is created from the ve basic elements or Panchamahabhutas.Even man is created from these ve basic elements and they represent the ve senses and their respective organs in a human being. This can be depicted in the form of the \"INDRIYA PANCHA PANCHAKA\" OR the \"FIVE SENSES\".



brand experience Passerby look into large windows as warm light pores onto the sidewalk, staring past the display of hangingplants just inside the glass to feel the aura of the room. The Crema Beige floors stretch backwards and vines and flowers fall across the shelves, creating a naturaland inviting space to feel, create and grow. The smell of rosemary lingers in the air, mingling with scent of fragrance oils. Fragrance exposed, wooden boxes,bring nature further into the space, allowing people feelsimilar to those of a forest walk at golden hour. Dwelling to an escape from stress.

THE DAILY ROUTINE MINIMAL EFFORT. MAXIMUM RESULTS ELIXIR MEN simple, effective, high performance skincare everyday ELIXIR MEN SKINCARE COLLECTION XXXX-XXX-XXX

NATU RAL, B EAUTI F U L YOUBRING THE BEST OUTELIXIR ULTRA SKINCARE RANGE ELIXIR SKINCARE COLLECTION XXXX-XXX-XXX

LOGO + TYPEThe logo merges three main components The logo type, MYRIAD PRO REGULAR,and is a modern intepretation of swastik. contributes a homey, natural feel to ourThe four circles represent the four stages materials while still maintaining the crispness of the logo mark. of life in hinduismBrahmacharya, Grihastha, Vanaprastha, Helvetica regular will act as the body font. Sannyasa.The number eight symbolizes the division Overall, MYRIAD PRO REGULAR is a of space and divinities into their simple choice to enhance the title and theconstituent parts. The science of yoga is logo font without overdoing it. known to have eight limbs Yama, Niyama, Asana, Pranayama,Pratyahara, Dharana, Dhyana, Samadhi. The circle in the centre represents theinfinite nature of energy. The circle of life is a symbolic representation of birth, survival and death

ELIXIR

style guideCOLOR PALETTE LOGO USAGEThe colors all draw from nature and The logo must be either in charcoalconsequently, the interior of the grey, golden, black or champagnespace. color. The charcoal grey logo can beAs, the logo is monochromatic, the featured on men range, and allcolors and natural patterns bring in colours of the logo to be featured onthe sense of nature, home, and the other ranges.peace, and escape from the steel, The logo may occasionally be usedhectic as only the icon or text oncity - all of which are elements of communication pieces - letterheads,the core brand. envelopes, etc.TIMBER PLASTIC GREENS METAL PLASTIC MARBLE # 7D9139 # DAAC80 # 88221B # D8C9AA# 844F26 # 42393C

ELIXIR ELIXIRCORE LOGOSELIXIR ELIXIR ELIXIR ELIXIR ELIXIREXAMPLES OF ACCEPTABLE SOLID BACKGROUNDS ELIXIR ELIXIR ELIXIREXAMPLES OF ACCEPTABLE PATTERN BACKGROUNDS

PACKAG I N G We believe packaging represents the relationship between people and the products they use. ELIXIR believes in building up the relationship stronger everytime.ELIXIR ensures a sustainable packaging solution which gives an edge to the traditional packaging. The elegance and serenity is workshiped with its simplicity and performance.

ELIXIR



ANOMA Retuxturing Skin TreatmentA classic Ayurveda treatment for face & body that re-texturieses dry, irritated and sun damaged skin

SOCIALThe social media campaign focuses on elegant vignettes for body essentials. Emphasizes on new launches, promotions & collaborations.

ELIXIR ELIXIR28,050 likes 18,596 likes E L I X I R Power of authentic Indian AyurvedaE L I X I R Go back to the roots with @elixir’s beauty range #Elixir #pureform #ayurveda #luxury#Elixir #traditional #skincare #luxury

ELIXIR