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Grand Cereals INTERAD MARKETING CAMPAIGN FEBRUARY 2022

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Environment Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix as well as Product, Price, Place and Promotion. Now a day’s advertisement is a great source for promoting the business in the whole market.. The consequences of advertisement continue to accelerate by every year. Advertisement use to build up the product’s strong image in consumer’s mind. Advertising has become a vital issue and appeal is the main idea of an advertisement, and to get the attention of the audience, mobile advertising keeps the brand’s image on the customer’s mind. Smartphone ownership across all age groups is 62% but is at over 80% for age groups 16-35. On average 3.75 hours a day is spent on their phone by under 35’s with spend on data in excess of N5,000 monthly.

Our solution … InterAd As part of our continual effort to drive innovation and excellence to any business, we are pleased to offer our INTERAD SaaS solution to Grand Cereals. InterAd is a user engagement platform that can deliver customized/targeted messages across multiple channels. Our platform will provide Grand Cereals with a sustainable means of engaging with its customers, pushing out instant rewards, conducting surveys on products, and gathering customer feedback. ❑- Integrated Instant reward ❑-Higher conversion rate ❑-Product Cross Selling and Upselling We will be providing an enhanced data zero-rated platform which offers an incentive based user engagement that enhances customer acquisition in the form of mobile advertising, surveys and gathering feedback.

Rationale The smartphone is the modern day inseparable partner offering immediate access. Whilst the incentive appeals to the intrinsic ‘bargain seeking’ nature of the average human being.

Objectives of this campaign ▪To engender interest for the brand ▪Recruit and encourage purchase ▪To cross-sell and upsell YOUR products ▪Acquiring genuine insights into the customers requirements and demands ▪Include a survey that provides Grand Cereals with actionable intelligence ▪Create a one2one relationship with the brand Logo here

PROCESS 1. We have created an interactive platform that will be sent to consumers via SMS, Social Media and QR Codes with the key focus being the use of QR Codes to drive the promotion of Grand Cereals products. ❑ With one scan a recipient can answer key questions that indicate: ✓TASTE ✓PREFRENCES ✓LOCATION ❑With the strategic positioning of an InterAd QR Code on the body of the Grand Cereals cooking oil a customer scan of the code would show a video of the benefits of Grand Cereals Soy Bean oil compared to its competitors. ❑This accompanied with a payoff to the customer being a discount voucher on checkout as a incentive to finish the promoted video would drive exposure to the Grand Cereals brand. Logo here

Process QR Codes As part of enhancing customer feedback on service delivery, Grand Cereals can deploy InterAd enabled Bar Codes on Billboards and Posters. Customers can interact provide Realtime feedback, and digitalize real- world engagements InterAd (SMS+) SMS+ is an enhanced SMS portal. can reward users with direct discounts or a coupon codes to win different prices. Furthermore, a points based system can be created where each engagement is tracked and award points which can be redeemed at specific milestones.

PROCESS 2. With the utilisation of the QR Code promotions InterAd will position Grand Cereals with the added advantage of engagements that PROMOTES Impluse purchases. Example: Scan QR code on product Label, and get a discount voucher applicable at checkout. With our DYNAMIC Barcodes, the messaging via printed labels can be continuously updated without the need to reprint a label. Logo here

PROCESS Gamification Using instant gratification. Example: Insert an InterAd QR code in one product and Cross sell other products across the brand. A purchase of cooking oil can be linked to cooking flour. With the added Benefit of collecting a lot of data that can be used for data analytics to better profile store locations, customer preferences and referrals. Logo here

Benefits of InterAd 1 | It provides an innovative way to display your brand .2 | It Allows You to Gain Consumer Insights and Increase ROI 3. | Tweak and run multiple campaigns all at once in real time 4 | Cover all engagement spectrums 5 | Consistently engage with your audience to encourage brand loyalty 6 | With InterAd enabled QR Code, customers can scan and redeem prices in real time

Engagement Plan 3months 6months 1year Reach a yet to be determined number of Reach a yet undetermined number of Reach a yet undetermined number of Individuals using variable datasets, across all Individuals using variable datasets, Individuals using variable datasets, communication channels with free setup cost across all communication channels across all communication channels with free setup cost

Our Strategy To offer a platform smart outreach with an engagement incentive within the product line.

Sample engagemet 0 5 With the QR code option that the Brand can deploy on Product Packaging, Consumers with QR scanners can scan InterAd QR, and get redirected to promotional site and win instantly

Sample Engagement 0 5 We have created an interactive platform that will be sent to consumers via SMS and social media With one click, a recipient can answer key questions like: AGE, GENDER, LOCATION. InterAd provisions content where consumer can view the Brands ad and get rewarded instantly.

WHY INTERAD QR CODEs…… ▪ Targeted Advertising ▪ Smart Analytics ▪ Get your offers across to the right audience at NO DATA cost to them InterAd platform. ▪ 2G support. Our clients are able to communicate with customers outside the major cities where most 3G/LTE networks are available. ▪ Reward based; millennials can engage and redeem reward instantly

THANK YOU Name: Ibike Bornford Phone: 08060723190 Email: [email protected] Website: www.itscopesolutions.com