CANVAS Vol24 Final

CANVASLet’spaintitwithourdreams Jan – Mar | Volume - 24 20 Years Special 20 YEARS tahndeLEGACY continues… Strengthening all STAKEHOLDERS!

Pursue your own dreams! Soichiro Honda

From The President’s Desk Atsushi Ogata BigWing India has now expanded to close to 100 touchpoints across India. President, CEO & MD After a break of two years due to pandemic, we were Dear Readers, able to celebrate the Foundation Day with our associates across all HMSI locations. We also hosted I hope that you and your loved ones are safe & healthy. our founding business partners in our Transformed Mother Plant at Manesar and shared our future Road I convey my sincere thanks to all of you for wrapping map with them in the Hybrid business meet held for up a highly eventful quarter successfully and best our Dealers and Suppliers. wishes for shifting our momentum into the subsequent. HMSI celebrated International Women's Day with its exclusive female-oriented Road Safety Awareness FY'21-22 was a special year as we celebrated 5 crore campaign across 17 cities in India empowering more customers' iconic landmark in the 20th year of our than 1700 women. Honda Racing India riders created operations in India. Further delighting over 1 crore new record at International Racing Championships by customers, Honda's Shine brand yet again forti ed its grabbing Highest points so far in Round 1. Our leadership in the 125cc segment. Now, we are all set to Teenage riders from our Honda India Talent Cup commence the new chapter of nancial year and add performed well inThailandTalent Cup 2022. more glories to Brand Honda. While we have entered a new scal year, I foresee a HMSI completed the shifting of its Head Office very good opportunity to review and strengthen our function to newly established office with all modern processes at all ends. I am more convinced as ever that facilities and infrastructure at its Mother Factory in we have the exibility, determination, and Manesar thus completing the integration of SEDBQA resourcefulness to get through all the challenging functions at one location. Leveraging digital times. It is time for each of us dreamers to discover our solutions after our virtual showroom introduction, we hidden potential and script a successful 2022- 2023. have enhanced our access to genuine parts by developing a Parts app which can be used extensively Thank you! by our dealers, distributors & retailers for enhancing our parts business. Atsushi Ogata Introducing two new models at special prices for armed forces personnel, HMSI announced the availability of H'ness CB350 & CB350RS at 35 CSD depots across the country. Further strengthening its premium business network with agility, Honda

Editor’s Column Prabhu Nagaraj Senior Vice President, Brand & Communication Dear Readers, serve the society with new road safety initiatives which is building our Brand Power every day. I hope you and your loved ones are staying safe and healthy. We are happy to share Honda Racing India Team's progress in Asia Road Racing Championship 2022 after a gap of two years. I feel highly elated to be interacting with you all Our young talent who have joined the Thai Talent cup will through this 24th edition of CANVAS magazine. compete with some of the best young talent from ASEAN This edition talks about 'WE TWOGETHER' theme countries. Moreover, it's a proud moment for us that the only as we celebrated successful 20 years of Indian rider in Asia Talent Cup 2022 is from our Talent Cup operations in India. We are proud to share the program. moments of our founding partners visiting the Transformed Mother Plant at Manesar and Honda witnessed some great events and celebrated various other events like launches, milestones substantial achievements in the past three months. The and celebrations in Honda Motorcycle and Business meet, Foundation Day and Women's Day are some of Scooter India. the noteworthy events that reinforce our commitment towards internal employees and external stakeholders. Visit People On the business front, we bring to you the Power section to know about all the happenings in details. highlights of the launches of Africa Twin Adventure Sports and CBR650R. Furthermore, Based on the feedback received by the last CANVAS survey, we Honda expanded its premium motorcycle are on the path of improvising upcoming editions of CANVAS business and inaugurated 13 BigWing outlets for better readership. Additionally, we have circulated another and take the total count close to 100 across India. CANVAS feedback form to learn more about the changes to further enhance the readership experience. We look forward to Celebrating 75 years of independence, Honda getting more constructive responses from you all. conducted 'Ride for Pride' to salute the courage and sacri ce of the armed forces. Additionally, Lastly, I take this opportunity to thank our editorial team and CB350 & CB350RS are also now available at 35 contributors for their continuous efforts and dedication to CSD Depots across the country. Know more bring out this insightful magazine for our readers. Also, I look about all such events in the Business Power forward to receiving maximum participations from you all in column. Hues of Honda contest and recommendations for more innovative ideas. Brand Honda has been accoladed with several awards and recognition for its hard work and Now that we have already stepped into a new nancial year, I efforts in delivering the best quality products, wish you all the very best for year 2022 – 23. using energy efficiency techniques in the factory and providing high class services to the Happy Reading! customers. In this quarter also, we continued to Thank you.

IN THIS ISSUE 06 Cover Story People Power 56 07 WETWOGETHER – 57 Foundation Day Celebrating 20 Years of Togetherness 61 Manesar Plant 09 Homecoming of Stakeholders 66Building A Stronger 11 Annual Business Meet 22 Annual Suppliers Meet Honda For Tomorrow 27 Foundation Day 67 Cyber Security Rating Services 29 Business Power 68 Vendor Invoice Management 30 Launches of the Quarter Be A Responsible 70 33 Honda Rejoices Road User 35 GOLD 42 Project Shikhar Hues of Honda 71 Contest 44 Brand Power 45 Awards & Recognitions 47 Road Safety Promotion 54 Racing DNA

Cover Story COVER STORY 06 CANVAS | Jan - Mar 2022

Cover Story WE TWOGETHER Celebrating 20 YEARS of Togetherness Honda is all about Power of Dreams. Believing in possibility of people who continue to challenge, Honda continues to innovate with outstanding ideas & technology, turning peoples wishes into happiness. No wonder. . . Honda is Honda!! Starting operations in 2001, Honda Motorcycle and Scooter India built its highway on the dream of spreading joy to all the stakeholders. Honda is indebted for a strong and whole-hearted co-operation and support, extended by our Business Partners. A two- decade journey which is lled with pride, wonder and achievements would not have been possible without the consistent efforts and continuous support from each of our stakeholder. The commitment of all stakeholders constantly allowed us to be the pride of the nation and wonder of technology. Honda truly believes that trust and togetherness built over last 20 years will drive us to new milestones. As COVID-19 restrictions eased and human life is returning to pre- COVID days, Honda Motorcycle and Scooter India decided to invite all stakeholders to its mother factory at Manesar, Gurgaon to celebrate the 20 years journey and to share HMSI's future vision. For the cover story of this edition, as we celebrate our 20 illustrious years of business in India, we bring to you glimpses from our Annual Meet where we invite our stakeholders – Dealers and Suppliers and share our future plans and felicitate them for being our backbone throughout.The cover story is also comprised of foundation day celebration. The theme of celebration isWETWOGETHER. 07 CANVAS | Jan - Mar 2022

Cover Story Let’s have a look at all the major achievements in the entire journey of Honda Motorcycle and Scooter India since 2001 till date – Watch the video of 20 years of HMSI here - 08 CANVAS | Jan - Mar 2022

Homecoming of Stakeholders Honda Motorcycle and Scooter India (Manesar Plant) Entrance The event was a full day event and was conducted in hybrid mode - that is physical as well as through live Web telecast. The morning session was commenced with the tour to Global Resource Factory at Manesar where the Top Management members welcomed all the guests. Honda team explained and showed the various reformation endeavours conducted under the “RUPANTAR”project. Cover Story Dreamer's Cafe Entrance President San welcoming dealer to the Business Meet Every year, Honda Motorcycle and Scooter India At the end of morning session, the top management organizes Annual Business and Supplier Meet to had the opportunity of a group photograph with all celebrate its partnership and share future direction guests which was followed by a lunch together at and upcoming projects with all business partners and facilitate them on the basis of their performance. This year Annual Business Meet was organized on 24th March and Annual Supplier Meet was organized on 25th March to celebrate the 20 years of existence of HMSI and to recognize the support and cooperation of all our business partners. 09 CANVAS | Jan - Mar 2022

Homecoming of Stakeholders Suppliers assembled at gallery for Plant Visit Tour Cover Story Honda's newly launched Dreamers café, whose showcasing skill & capabilities, and evolution of Honda ambience and the theme was highly appreciated by all products and specially“Craftmanship Gallery - Takumi” the business partners. During the visit, the Small Fun was well appreciated. In the evening, the Business Model assembly line was shown. Technical galleries Partners joined the conference at Hotel Hyatt, Manesar. Suppliers at assembly line for Plant Visit Tour Dealers in Welcome Hall 10 CANVAS | Jan - Mar 2022

Annual Business Meet Cover Story Group Photograph of dealers with Operating Officers, Director & President Mr. Atsushi Ogata (MD, President & CEO) addressing the dealers at On this occasion, Mr. Atsushi Ogata (President, Annual Business Meet (Hyatt Regency, Manesar) CEO & Managing Director - Honda Motorcycle & Scooter India), said in his address, “While the pandemic had a deep impact on health & wellbeing globally – the economic disruptions have continued even longer. However, with your support & cooperation, we have surely emerged stronger as ONE FAMILY. From our humble beginning during initial years of operation to achieving the Mega Milestone of 5 Crore customers in 2021, it has been two long decades of growth & learnings for all of us present here today. Furthermore, the Indian riding community is expanding its wings. While fascination for street sports biking is rising, adventure touring community is fast emerging as a niche for itself. To leverage the large business potential of Rural and semi urban India, I have some great news to share 11 CANVAS | Jan - Mar 2022

Stills from Annual Business Meet'22 Cover Story with you all. We are developing a new 100cc motorcycle. In order to prepare a strong brand image to support this model, Project Lakshya has been launched. While the current times call upon us to be cautiously optimistic – I also urge you to focus on optimizing operational costs as well.” Mr. Yadvinder Singh Guleria (Director - Sales and Marketing) Annual Business Meet'22 addressing the dealers He shared the insights of road safety, motorsports and Mr. Yadvinder Singh Guleria (Director – Sales & other achievements. He concluded by saying – “In the Marketing) shared the business model with the new normal, we are mindful of the human element dealers. He explained about Industry level Chips while embracing digitalization. Now travel restrictions shortage & ABS modulator availability and appreciated have been relaxed and our teams have already started all the dealers for adopting new digital tools with visiting the eld. The deliberations in person is sure to speed across areas like Processes, People and Premise. bring back the same energy & companionship in action. Let us work together like a 20 years old startup, doing simple things right – rst time, every time! Cheers to our meaningful, long-lasting relationship!!” 12 CANVAS | Jan - Mar 2022

Annual Business Meet Winners Like every year, the Business partners were felicitated this time also for their performance. All India Winner RK Honda, Gopinathpur, West Bengal Dealership Inauguration Date 16th September 2004 Bajrang Lal Agarwal Testimonial Owner The journey with HMSI has been a great experience. This is my rst experience in Cover Story an automobile dealership. I have invested my all energy, resources, and trust to focus on the brand Honda and have grown tremendously with the company. It feels special when we got recognised as Eastern Region no. 1 Dealer twice in 17 Year. We inaugurated the New HEAD workshop, which was well appreciated by our customers, HMSI and even other dealer friends. Also, whenever we felt a need for an additional network or any other kind of support, the company has always supported, guided and appreciated us in our efforts. For all these years, it is our mantra that No Customer Should Return Unhappy. Whatever needs to be done will be done for this cause. We have a 22 Carat Team who dedicatedly travelled every nook and corner to promote our products and Brand Honda. Moreover, winning the 1st prize at Business Meet' 22 is more than a dream come true. We are celebrating and trying to better our strengths and work on our gap areas. It has brought a new momentum and energy to our team who along with us have fought very hard during the tough times in the last two years. Dealership Inauguration Showroom front Showroom Inside Workshop Front 13 CANVAS | Jan - Mar 2022

Annual Business Meet Winners North Region Winner Brijesh Agarwal RD Honda, Jaipur, Rajasthan Owner Dealership Inauguration Date Cover Story 28th September 2011 Testimonial Our association/journey with Honda Motorcycle and Scooter India has been very motivating & fascinating. After we became a part of the HMSI family we gradually saw growth in our business with full support from the HMSI team. In all these years of association, we achieved BCSI No. 1 in 2013-14, the highest service visit in Rajasthan in 2017 and best activity of QUE management in 2015-16 including many others. It is our mantra that in order to become successful, we should eliminate negativity, fear & self-doubt. Fear keeps us from achieving our dreams. Overcoming fear oftentimes requires action. Action can sometimes involve risk. Risk, and as a result action, is our way of overcoming all that we fear. However, to make our dealership stand out from others, we emphasise what makes us unique. Being active on social media increases brand awareness & conversion rates, enhancing brand loyalty. RD Honda provides best services in terms of retail, servicing, nancing the vehicle, handling customer complaints which helped us in winning 1st Prize (North) at Business Meet 22. It was really a proud moment for RD Honda. We also thank HMSI for supporting us in every aspect. Showroom front Showroom Inside Workshop Front 14 CANVAS | Jan - Mar 2022

Annual Business Meet Winners East Region Winner Parallax Honda, Ramgarh Cantt. Jharkhand Dealership Inauguration Date 12th October 2012 Jitendra Kumar Agarwal Testimonial Owner The journey with HMSI started from Year 2004 as an ASC, later as a sub-dealer in Cover Story year 2008 and dealership in Year 2012. The journey was a roller coaster ride with many ups and downs, but in both ways support was phenomenal. This journey has taught me that“be patient and trust your journey”. During all these years, Parallax Honda received remarkable awards and appreciation. We received Excellent Performance Award No 3 position in the East Region, conducted in Japan, 2nd award in Excellent Performance Award in Year 2015, East Region Safety Promotion No 1 in Year 2016, Excellence in Dealer Evaluation in Dealer evaluation in 2020-21. Star Performer in Year in 2021-22, No time ies. We are 1st in the East Region. These times always remark me one thing “That Hard work Pays off \". There has been a great role from my entire staff who has worked in line with HMSI directions making this dream come true and helping me receive this award. Our success mantra in business and life is Do it Your Own Way”, learn from others but always follow your own path. Winning trust of customers is the primary pillar of sustained business, we always strive to deliver exceptional services to our esteemed customers which ultimately makes the customer delighted. Dealership Inauguration Showroom front Showroom Inside Workshop Front 15 CANVAS | Jan - Mar 2022

Annual Business Meet Winners West Region Winner Manish M Shah Parineeti Honda, Pune, Maharashtra Owner Dealership Inauguration Date Cover Story 30th September 2017 Testimonial It's been a very exciting journey working with HMSI, we have learned a lot from HMSI and in past three years despite COVID, we tried to balance our business and achieved new highs. Parineeti Honda has experienced a few memorable events like President Mr. Minoru Kato San's visit in Oct 2018, getting the 2nd Best Dealership Award for West region in 2019, President Mr. Atsushi Ogata San's visit in Feb 2021 & lastly achieving the No 1 Best Dealership Award for West region in 2022. We believe that in order to achieve new heights and increase sale and pro tability of the business, one should always strive for unique and different. And it is important to build bonding between the team and management. Dedication, Hard work, Ground level monitoring, bonding within the team, coordination with the team, timely decision, customer satisfaction - are some important things which I & my team make sure we follow in our daily routine. My team is my strength. We work hand in hand together in daily routine to analyse each problem and solve them amicably. It was shocking for us on achieving the 1st Prize (Western Region) at Business Meet 22. Frankly telling, we were not ready for this so early as we are just 4years old in HMSI. But as you have heard the saying, anything and everything can be achieved if you have faith and dedication. Dealership Inauguration Showroom front Showroom Inside Workshop Front 16 CANVAS | Jan - Mar 2022

Annual Business Meet Winners Central Region Winner Keshav Gupta Keshav Honda, Hardoi, Uttar Pradesh Owner Dealership Inauguration Date Cover Story 10th April 2016 Testimonial Well, we have completed successful six years of association with HMSI, and journey has been very fruitful and from day 1 we are working with full passion and commitment towards the customer and company and aims to set new benchmarks. From a dealer perspective we feel very safe working with HMSI as HMSI strongly backs us when we are struck in any situation. We feel very privileged and honoured to be associated with Honda Motorcycle and Scooter India. In this short span of time, we were recognised with Central Region Number 3 at Business Meet 2019, DCSI Number 1 in Zone in 2019 and 2021, Retail of 300 Plus CD 110 in Diwali 2019, Highest Motorcycle Sales in Diwali Season 2021 in Uttar Pradesh, Recognition of Honda Green Dealer. During all these years, we remained focused and Goal Oriented. Setting goals in mind help us in better planning and execution. To increase our reach and market coverage, we have aggressively worked on appointing networks at location where we have presence of competition. Also, winning rst prize (Central Region) at business Meet 22 has boosted our morale and increased the focus of entire team. It was a proud moment indeed, after this recognition we tend to achieve new heights and set new benchmarks. Dealership Inauguration Showroom front Showroom Inside Workshop Front 17 CANVAS | Jan - Mar 2022

Annual Business Meet Winners South Region Winner Vihari Honda, Vijayawada, Andhra Pradesh Dealership Inauguration Date 27th March 2019 Maganti Venkateswarlu Testimonial Owner The association and journey with Honda are overwhelming. The systems and Cover Story process were robust and dealer friendly which in turn helped us to achieve customer satisfaction. The customer experience is unique from the time of entry to the delivery of the vehicle. We have Excellent and Luxurious Customer Lounge. Our employees are highly trained to create customer delight. Also, we will give a high choice to customer to select the vehicle & feel the joyfulness of buying. It is our belief that the job you do, do with passion, honesty & commitment. This will create higher level of customer satisfaction & customer for life. At Business Meet 22, we won 1st Prize (South Region), it is great honour and best recognition ever experienced byVihari HondaTeam. Though the COVID period, supporting and safeguarding our employees and their families was challenging for everyone but with the support of our employees and their efforts, we successfully overcome the difficult time. Showroom front Showroom Inside Workshop Front 18 CANVAS | Jan - Mar 2022

Annual Business Meet Winners Premium Motorcycle Business Honda BigWing Topline Winner – Honda BigWing Topline – Mumbai (Andheri) Dealership Inauguration Date 28th October 2020 Ishan Bipin Shah Testimonial Owner The journey so far has been fantastic. There have been various ups and downs Cover Story considering the 1st and 2nd wave of COVID. It was when the dealership was almost ready for inauguration on 25th March 2020 and then the pandemic struck the world. It has been a learning and that's what life is about. As I truly believe - don't give up. The beginning is always the hardest. It was amazing to see the 1st virtual launch from HMSI of the Honda H'ness CB350 to the massive number of walk-ins which we got in the month of October and November 2020.This re ected the trust brand Honda has built-in India. From getting hundreds of pre- bookings for Honda H'ness CB350 to the highest numbers of Gold Wing sold in a fraction of time to delivering the highest numbers of CKDs on a single day. The journey has been fabulous, and yes, the best is yet to come!!! It's been a good 12+ years with HMSI and I am grateful and thankful to entire team of HMSI for your continued support and for making the bond so strong, we look forward to a wonderful and safe 99ki. Dealership Inauguration Showroom front Showroom Inside Workshop Front 19 CANVAS | Jan - Mar 2022

Annual Business Meet Winners Premium Motorcycle Business Honda BigWing Winner – Honda BigWing Kollam East Dealership Inauguration Date 27th March 2021 Mr. Thomas Muthoot Testimonial Owner It has been an excellent journey of togetherness with HMSI. At the outset, we Cover Story thank HMSI for giving us opportunity to this association. Our very rst delivery of Honda H'ness CB350 & CB350RS took place on the day of inauguration. We were able to make the launch event of CB300R in a stylish fashion and were delighted to deliver the rst CB300R on the same day. We were following our own systems & procedures along with HMSI SOGs which helped us achieve the No.1 position among other BigWing dealers pan India in the very rst year of operation itself. We follow certain internal procedures in addition to the Honda SOGs which makes all our dealings more systematic & transparent. We are so delighted on winning the award at Business Meet 22 & proud that we made it to the top in the very rst year itself.We were certain that we would win the number one position at the Business Meet 22 since we followed all the systems prescribed by Honda and with transparent and customer-focused efforts, we were able to reach the number one position. Dealership Inauguration Showroom front Showroom Inside Workshop Front 20 CANVAS | Jan - Mar 2022

Annual Business Meet Winners Premium Motorcycle Business Special Award – Honda BigWing Topline Bengaluru - Lavelle Road Dealership Inauguration Date 30th October 2020 Shailesh Madhav Baliga Testimonial Owner The journey with Honda Motorcycle and Scooter India has been UPWARD, LEARNING AND EVOLVING. The respect given to us as dealers and the love and affection of our customers for the great products marketed. Honda's positive culture, transparency and very progressive thinking have helped us in achieving new heights in Business. We try to provide the best solution to a dissatis ed customer and resolve the issue quickly helped us achieving the awards at Business Meet 22. Cover Story Dealership Inauguration Showroom front Showroom Inside Workshop Front 21 CANVAS | Jan - Mar 2022

Annual Supplier Meet Cover Story Group Photograph of Suppliers along with HMSI Management On this occasion, Mr. Atsushi Ogata (President, CEO & Managing Director - Honda Motorcycle & Scooter India), said in his welcome address “The purpose behind is to bring SEDBQA function under one roof for improving company constitution and adopting the 'New Normal' under the Project“RUPANTAR”. Mr. Vinay Dhingra (Director, General & Corporate Affairs) explained in detail about the RUPANTAR project, which is to increase digitization in daily working, provision of dashboards to provide real time information for better monitoring, analysis & fast decision making. Hybrid working for associates giving exibility to work from home & encourage meetings through virtual mode of Microsoft Teams. “A total redesigning of the offices has been done considering ergonomics, colour combinations to make the working place vibrant an/d inspiring”, he added. Mr. Atsushi Ogata - MD, CEO & President addressing the suppliers at Annual Supplier Meet 22 CANVAS | Jan - Mar 2022

Annual Supplier Meet Cover Story Mr. V. Sridhar (Senior Director - Purchase) The conference at Hyatt Hotel was commenced with a addressing the suppliers message by Mr. Toshihiro Mibe, President & CEO, Honda Motor Company Limited, Mr. Yoshishige Mr. V. Sridhar (Senior Director, Purchase), thanked Nomura, Chief Officer, Motorcycle Operations, the suppliers for visiting Honda's Manesar Factory. Managing Officer, Honda Motor Company Ltd. and Explaining the purpose of the visit, he emphasised the Mr Masayuki Igarashi, President & CEO, Asian importance of providing Global Quality parts to Honda Motor. Honda, considering the stringent Quality Thereafter, Mr Atsushi Ogata welcomed all Business requirements and expectations of customers in partners & thanked for their strong cooperation Advanced countries. towards Honda Motorcycle and Scooter India. He also appreciated the huge contribution by all Supplier All guests were very pleased about their experience of companies towards achieving a mega milestone of 5 Factory visit. To quote in their words, “We appreciate crore customers since inception. the Genba upgradation even during tough business Quoting his words, “Steady in our vision, Honda 2 conditions”. “Kaizens done in Overseas Business Area Wheelers India's dream to become a global hub of about packing improvements, were great learning”. manufacturing for Honda, is becoming a reality”. “We liked Dreamer's Café concept as it gives the Speaking about future technological evolution on EV Overseas Café feeling in foreign lands. front he said, “Honda Motors has already established a new company in India for developing Mobile Power Packs (MPP) Eco system, including Battery swapping stations & Services to begin with”. “Global Honda already has Ethanol compatible engine technology available. I'm con dent of having our products compatible to E20 fuel soon and in future to E100 as well.” President san with other stakeholders 23 CANVAS | Jan - Mar 2022

Annual Supplier Meet'22 Cover Story Mr Ogata also talked about the growing Export Like every year, the Business partners were felicitated Business as well as introduction of new Overseas for their performance in all domains of QCDDM. Based Business Operation at Honda 2 Wheelers India, which on their performance result all throughout the year, shall strengthen our export capabilities, including this year's Grand Award has gone to FCC Clutch India Make in India products for advanced countries. Pvt. Ltd. And the award for Best QCD performance has gone to PadminiVNA Mechatronics Pvt. Ltd . Mr. V Sridhar thanked all Business partners for their strong support amid many Business disruptions as well Winner of Annual Supplier Meet as their continuous efforts to maintain a sustainable In the end, Mr. Hiromi Nitta, Director Purchase business constitution in challenging market presented a vote of thanks & gratitude. He appealed to conditions. Supplier's Top to share the importance of Quality among all their associates. He spoke about the various endeavours towards In his farewell message, he said “I shall be completing QCDDM improvements during the year 2021~22 and my work in India and will go back to Japan and wish lots emphasised about the importance of sustaining of Happiness & Good luck to all Supplier guests & your quality in our products for business expansion in family”. today's competitive times. All Business partners were appreciated and felt motivated towards achieving greater heights together Mr. Sridhar discussed about the challenges what with Honda. Automotive industry has undergone during recent times like widespread shortage of semiconductor leading to opportunity loss. Sharp rise in commodity, raw material prices and worldwide container shortage as well as suggested many counter measures to address the prevailing issues. He thanked all Business partners for their wholehearted participation jointly with Honda 2 Wheelers and coming along a step closer to make low end LMC 100cc Motorcycle a reality. Mr. Sridhar appealed to all Supplier Top for their involvement towards consolidation of Business constitution thru Process improvement, Buying & strengthening of the Supply chain Management to achieve the long-term Business goals. 24 CANVAS | Jan - Mar 2022

Annual Supplier Meet Winners Here are some thoughts as shared by our winners – Cover Story Grand Award Winner FCC Clutch India Pvt. ltd. Mr. Tomoyoshi Harada Managing Director Promoter Testimonial We are fortunate enough to be associated with HMSI since beginning. As a company we have evolved because of close collaboration, high level of trust and mutual respect between us. We want to contribute to Indian motorcycle business through close association. Expansion of FCC product within India and establishment of Head office, Indian technical centre, multiple manufacturing plant is memorable journey for me. This year getting grand award from HMSI is very special for all employees of FCC. We are very honoured and fortunate enough to get the prestigious Grand award from HMSI.We will continue to evolve ourselves self-up to the reputation of this award. As a leader in 2W clutch, FCC is the only clutch makers who make friction material start from raw material (including research, development, testing and validation of the same). We always respond quickly to customer needs and thoroughly enforce severe quality control and cost awareness. Automobile is challenging industry in which transformation is happening so fast, you must make improvements focusing on your strength and continuously improve quality, delivery, development, and cost. You need to diversify in order to succeed in present scenario. We will work together with HMSI for motorcycle business in India and overseas market. 25 CANVAS | Jan - Mar 2022

Annual Supplier Meet Winners Here are some thoughts as shared by our winners – Cover Story Best QCD Award Winner Padmini VNA Mechatronics Pvt. Ltd. Pradeep Bhandari Owner Testimonial In 2020 India transitioned to the BS-VI norms and HMSI was one of Padmini VNA's rst customers for the PCSV for the 2-Wheeler market. Padmini's journey with our interaction with Japan and the next step was partnering with HMSI for the emissions norms change. The interaction and coordination and support we got from HMSI san in India and Honda san in Japan were superb. We only look forward to a long engagement where we can leverage our technological capabilities to ensure quality supply to HMSI. The Padmini VNA difference is “Make-in-India” Research & Development, Rapid Design to Development, Sustainability and Lean Manufacturing at Global Quality. After two years, It was great to visit HMSI supplier meet. We are thankful to HMSI team to consider Padmini VNA for prestigious QCD parameters award. We are honoured that you think of us, and we just want to express how much we appreciate your business. It is amazing to see the changes and high level of motivation and happiness at HMSI – the focus on people, the environment, the paperless office etc. Rupantar has made a visible difference. We wish all the success to HMSI for future growth and as HMSI tag line tells“The Power of Dreams”which HMSI truly does not only for HMSI but to their customers & business partners too. 26 CANVAS | Jan - Mar 2022

Cover Story Foundation day Honda Motorcycle and Scooter India celebrated its Foundation Day on 28th February. The theme of the event was “WETWOGETHER” to celebrate the 20 years of existence of HMSI. It was the rst time that “Foundation Day” was celebrated across all locations. Below are the glimpses from the event – Foundation Day Celebrations at Head Office, Manesar Plant 27 CANVAS | Jan - Mar 2022

Cover Story Accompanied by Inauguration of New Head Office Besides celebrating Founder's Day under Rupantar project, new head office was also inaugurated. Inauguration of Sales & Marketing Building 28 CANVAS | Jan - Mar 2022

Business Power BUSINESS POWER 29 CANVAS | Jan - Mar 2022

of the Honda Launches 2022 CBR650R in India Color Grand Prix Red & Matte Gunpowder Black Metallic Price INR 9,35,427 lacs (ex-showroom, Gurugram) Business Power Honda launches 2022 Africa Twin Adventure Sports in India Africa Twin Adventure Sports 2022 Variant Manual Transmission Color Pearl Glare White Tricolor Price INR 16,01,500 Price (ex showroom, Gurugram) Variant Dual Clutch Transmission (DCT) Color Mat Ballistic Black Metallic Price INR 17,55,500 Price (ex showroom, Gurugram) 30 CANVAS | Jan - Mar 2022

FORRPRIDIDEE Business Power Honda Motorcycle and Scooter India celebrates 75th year of Independence Marking the 75th year of independence while celebrating the courage of the armed forces, Honda Motorcycle and Scooter India agged off H'ness CB350 'Ride for Pride' in 11 major cities across India. H'ness CB350 customer groups in New Delhi, Jammu, Lucknow, Bareilly, Kolkata, Ranchi, Bengaluru, Chennai, Hyderabad, Mumbai and Pune joined this special ride. Gracing the occasion were distinguished members of the armed forces astride their H'ness CB350, further elevating everyone's spirits with their life story & anecdotes. In the wake of Martyrs' Day observed on March 23 every year, it was indeed a proud feeling for all the riding participants who joined the celebration. Noteworthy, the ride culminated with a felicitation ceremony to honor the special invitees including war-veterans and martyrs' families. 31 CANVAS | Jan - Mar 2022 HMSI team with the riders for 'Ride for Pride'

Honda H'ness CB350 & CB350RS now available at CSD Stores Celebrating its longstanding Srinagar Leh commitment as a mobility partner for the CSD bene ciaries, BD Bari Udhampur 35 CSD Honda Motorcycle & Pathankot Dehradun Depots Across Scooter India announced Jalandhar Bhatinda India the availability of H'ness CB350 & Ambala CB350RS at Canteen Store Departments Hissar Meerut (CSD) across the country. Bikaner Delhi These middle weight motorcycles from the Honda BigWing product range are Jaipur Agra Bareilly introduced for the rst time at 35 CSD depots. Bagdogra Narangi Misamari Dimapur Lucknow Masimpur Ahmedabad Ramgarh Kolkata Jabalpur Business Power Mumbai Area Mumbai Base Khadki Visakhapatnam Secunderabad Bangalore Chennai Port Blair Kochi MP Police Vehicle Delivery Event 100 units of Activa 125 Drum alloy were delivered to Chouhan, Chief Minister, Madhya Pradesh. The vehicles Madhya Pradesh Police on International Women's Day. The would be used by Urja Mahila Helpdesk women team and delivery event was graced by honorable Shri Shivraj Singh were delivered with the help of Surana Honda, Bhopal. 32 CANVAS | Jan - Mar 2022

Honda Grazia125 celebrates the love & trust of 2 lac customers in Eastern India Making deeper inroads into the two-wheeler landscape of eastern India, Honda Motorcycle and Scooter India announced that the Sporty Stunning Genius – Grazia125 is now trusted by over 2 lacs families in the region. This remarkable feat for Grazia125 is driven by growing demand amongst the youngsters in the eastern states of Bihar, West Bengal, Jharkhand, Manipur, Arunachal Pradesh, Meghalaya, Mizoram, Tripura, Sikkim, Odisha, Assam & Nagaland. Catering to rising personal mobility needs of customers, HMSI continues to lead scooterization in the region. SIKKIM ARUNACHAL PRADESH ASSAM NAGALAND MEGHALAYA BIHAR MANIPUR Business Power TRIPURA MIZORAM JHARKHARD WEST BENGAL ODISHA 34 CANVAS | Jan - Mar 2022

Honda Rejoices Honda Motorcycle and Scooter India's Brand Shine Celebrates 1 Crore Customer Milestone Shine becomes the rst 125cc motorcycle brand to achieve the prestigious landmark of one crore customers in India. Catering to its ever-growing demand, brand Shine holds the top position with more than 50% market share. Undisputedly, it is the No. 1 choice of customers in 125cc segment with a strong 29% year-on-year growth. #Amazing Shine Journey 2006 2008 2010 Launched in India Became No. 1 selling Gained trust of over 10 with the unique 125cc motorcycle in lakh happy customers Optimax India in just 2 years of in just 54 months since technology. its launch. its launch. 2015 2014 2013 Combi-Brake Achieved 30 lakh Every third 125cc System(CBS) was sales milestone with motorcycle sold in introduced in CB 33% market share in India was CB Shine. Shine the 125cc segment. Business Power 2017 2018 2019 2020 Became rst 125cc Accomplishes 70 Honda CB Shine, Shine family became motorcycle to lakh unit sales HMSI’s rst BS VI stronger with more reach 50 lakh unit milestone. Every 2nd motorcycle than 90 lakh customers sales milestone 125cc motorcycle launched in India customer preferred 33 CANVAS | Jan - Mar 2022 Honda’s CB Shine.

Grooming Opportunities in Learning & Development (GOLD) GOLD - Grooming Opportunities in Learning & Development, a platform where Dealer Sales Managers get an opportunity to showcase their skills and talent. This year too, Sales Training Department re- engineered the entire methodology of organizing the event and came up with a completely Digital Skill Contest organized between December to March. During this time the entire Honda family came together to make this one of a kind events – memorable and successful. Business Power During the four levels of the contest, participants across India demonstrated impeccable enthusiasm and zeal. The contest started with the screening level and witnessed 100% participation. After screening, Zonal and Regional levels evaluated by Zonal Managers and Regional Managers once again added value to this contest. Due to the 3rd wave of COVID-19 pandemic, all the interactions and their evaluations happened virtually. Activities like online quiz competition, case study-based presentations for the digital virtual interview encouraged participants to put their best foot forward making it a tough task for evaluators. All this while none of the participants or evaluators was required to travel. The day nally arrived for National Level. It was a dream come true for the 25 deserving participants, and the curtains were raised. Real time digital interaction in the form of \"fastest nger rst\" and \"Spin the wheel\" were organized. Participants were supposed to give correct answers and were racing against time too. This made the event exciting, demanding and enjoyable. 35 CANVAS | Jan - Mar 2022

Grooming Opportunities in Learning & Development (GOLD) After the evaluation, it was a time to felicitate the champions. It was the time to encourage the Sales Managers who put a lot of efforts and hard work in the entire journey of GOLD 2021-22. The felicitation ceremony was organized in presence of our esteemed dignitaries. The felicitation ceremony was webcasted on YouTube, again it was something very interesting as all our Dealerships across India- Zonal and Regional Offices joined to witness the felicitation ceremony. Business Power Speeches by Senior Dignitaries Operating Officer, 36 CANVAS | Jan - Mar 2022

Interaction with All India Winners Business Power Ogata San’s Interaction Guleria San’s Interaction The event was graced by the august presence of senior management including Mr. Atsushi Ogata (MD, CEO & President - Honda Motorcycle and Scooter India), Mr. Yadvinder Singh Guleria (Director - Sales and Marketing) and Mr. Yogesh Mathur (Operating Officer - Sales and Marketing) GOLD Winner’s Celebration - Rewards & Recognition The winner of GOLD 2021-22 was awarded with a brand new Repsol Honda Edition Grazia along with the trophy and certi cate. All India Winners All India Winner – Sablok Honda 1st Runner Up – Vinetian Honda (Sales Manager – Sajjadhusain Ayub Shaikh) (Sales Manager – Vijay Pandey) 37 CANVAS | Jan - Mar 2022 2nd Runner Up – Jai Shyam Honda (Sales Manager – Praful Lohakare)

Regional Winners North East Arise Honda (Sales Manager – Sohail Bhat) Utkal Honda (Sales Manager – Manoj Behera) West South Business Power Pilot Honda (Sales Manager – Sharad More) Uniride Honda (Sales Manager – Krishna Prasad) Central Safson Honda (Sales Manager – Arif Jauhar) 38 CANVAS | Jan - Mar 2022

All India AMD Evaluation STAR PERFORMERS 2021-22 Improving Quality in daily operation has been the key to success for Honda. Year after year, we strive towards a new benchmark in customer satisfaction. Putting a smile on our customers' face is not only important for us but also for our dealer partners and to achieve this, we constantly strive for higher Quality Benchmarks. With the trusted platform of Dealer Evaluation, we are happy to announce the STAR PERFORMERS of this year's Dealer Evaluation cycle, adjudged basis excellent Quality Standards. More than 1000 dealers were evaluated bi-yearly by Sales & Customer Service and 47 Dealers have performed extremely well. Based on the overall performance, they were rewarded under Gold & Silver category. It gives us immense pleasure to share the details of the STAR PERFORMERs based on Dealer Evaluation scores FY 2021-22 Business Power The list of the 47 Star Performers are mentioned below: Dealership City Category Jaipur Honda NORTH REGION Gold Pushpa Honda Jaipur Silver Jaipur Parallax Honda Gold Imperial Shine Honda EAST REGION Silver Prema Honda Ramgarh Silver Shaurya Honda Gopalganj Silver Universal Honda Patna Silver SGBL Honda Giridih Silver Utkal Honda Ranchi Silver Yours Honda Cuttack Silver PGL Honda Cuttack Silver R. K. Honda Balasore Silver G.D Honda Bhubaneswar Silver Midnapore Balurghat 39 CANVAS | Jan - Mar 2022

All India AMD Evaluation STAR PERFORMERS 2021-22 The list of the 47 Star Performers are mentioned below: Business Power Dealership City Category Kaizen Honda WEST REGION Gold We once again New Era Honda Kolhapur Gold congratulate all Parineeti Honda Bhandara Gold the recognized Mansi Wings Honda Pune Silver dealers and wish to Royal Honda Ahmedabad Silver have more dealers Mahalaxmi Honda Gandhinagar Silver surpassing the Sai Surya Honda Kolhapur Silver older benchmarks Shinde Honda Gadhinglaj Silver while creating new Krishaa Honda Karad Silver milestones in Harison Honda Shirur Silver Quality criterion, Shivshankar Honda Wardha Silver thus becoming Sudarshan Honda Chandrapur Silver most preferred Nagpur two-wheeler A M Honda Gold brand in their Uniride Honda SOUTH REGION Gold respective areas. Vibhashree Honda Perinthalmanna Silver Patson Honda Malappuram Silver A M Wings Honda Chikodi Silver Shymas Riders Honda Belgaum Silver Johns Honda Palakkad Silver Nagarjuna Honda Kayamkulam Silver Raam Honda Trichur Silver Sri Bharani Honda Warangal Silver Raba Krr Honda Hyderabad Silver Muthu's Honda Kallakurichi Silver Sornam Honda Tirupur Silver Kangeyam BGS Honda Dindigul Gold Jaswani Honda Silver Akshit Honda CENTRAL REGION Silver Shyam Honda Bhopal Silver Om Auto Honda Ambikapur Silver BGS Honda Chindwara Silver Keshav Honda Dhar Silver Om Honda Bhopal Silver Ashoka Honda Raisen Silver Hardoi 40 CANVAS | Jan - Mar 2022 Raebareli Dhampur

Business Power Exchange Training – All India Sales Team Two-Wheeler Exchange is growing its importance in the industry. A manufacturer cannot ignore the growing usability of exchange vertical in today's competitive scenario. Sales Training along with Business Development team took an initiative to train All India Sales Team on the “Importance of Exchange”with the following objectives: l Importance of “Exchange of 2-W” in current competitive scenario l Usage of Hi-RISE and Mobility App in reference to “Exchange/Non-Exchange enquiry” l Punching of Exchange Enquiries in Hi- RISE for effective follow up and Customer Data Utilization Training session was conducted, and detailed Q&A session was held. Various doubt clearing sessions conducted by Sales Training team ensured the information is retained and effectively passed on to the dealer network. Going forward, region wise trainings would be conducted for all India DealershipTeam across India. The glimpses are here. 41 CANVAS | Jan - Mar 2022

Business Power Project “SHIKHAR” Honda is an industry leader in ATSC Segment and Sales Training Team has constantly strengthened the 125cc Scooter segment. The team worked proactively on a mission to support the eld team in enhancing the buying experience of customers at various touchpoints. The team has also developed multiple tools that acted as an aid to the sales process of ATSC 125cc. SHIKHAR project was conceptualized to provide sales tools to meet the following objectives. Objectives l Developing SalesTalk which will aid in enhancing the buying experience of customers l Standardization of Sales talk across India l Improve FAQ's & Objection handling Methodology SHIKHAR started with“MarketVisit”from SalesTrainingTeam, followed by identifying Root Cause Analysis. Sales Tools like Sales Talk, Objection Handling scenarios, Sales scripts for Receptionist & DSE's were developed followed by“8 Ka Dum”that included USP's of Products and shared across All India Users. Computer Based Training (CBT) and Instructor Led Training (ILT) Sessions across India were conducted by Sales Training Department Bene ts of SHIKHAR The tools used by All India Dealership Team resulted in “Better Objection Handling, Better hold on Sales Talk, improves the buying experience and daily dose of Product USP's shared to all India users ensuring wider spectrum of knowledge and wisdom. Glimpses of “SHIKHAR” 42 CANVAS | Jan - Mar 2022

Welcome to Honda Primary Network Inauguration Business Power AVS Honda (Rae Bareli - UP) BigWing Network Inauguration Kangra Hoshiarpur Kota Patna Berhampore Ulhasnagar Tamluk Pune Belagavi Rajahmundry Kurnool Salem Palakkad 43 CANVAS | Jan - Mar 2022

Brand Power BRAND POWER 44 CANVAS | Jan - Mar 2022

Brand Power Awards & Recognition Narsapura Plant Won Greenco Platinum Plus Rating Award Manesar Plant Bagged Award by HAREDA for State Level Energy Conservation Competition 45 CANVAS | Jan - Mar 2022

Awards & Recognition Brand Power Honda CB350RS Won Honda Motorcycle and Scooter India emerges as Two-Wheeler of the Year 2nd runner up in Creative Film of the Year (upto 400cc) at TopGear Awards 22 category at Car & Bike Awards 22 Honda CB500X won Adventure Bike Honda CB650R won Reader's Choice – upto 600cc at Bike India Awards 22 Bike of the Year at Bike India Awards 22 46 CANVAS | Jan - Mar 2022

Road Safety Promotion Annual Anniversay celebration of Traffic Training Parks To express and exchange gratitude between the officials of the esteemed organizations for the ongoing joint association, HMSI celebrated the Annual Anniversary ofTraffic Park located at Jaipur in January and for Children's Road Safety &Traffic Park, Chennai in February. Jaipur based Traffic Park was inaugurated in the year 2013 and is under collaboration between Department of Science & Technology, Government of Rajasthan & HMSI. Total participants trained since inception: 341,030 participants which is a sum (195,665 kids, 7,245 females and 138,120 adults) Jaipur 195,665 7,245 138,120 Kids Females Adults Brand Power Chennai based Traffic Park was inaugurated in year 2019 and is under collaboration between Greater Chennai Corporation & HMSI. Total Participants trained since inception: 41,713 which is a Sum of (Kids – 34,644, Adults – 6,703 & females 366) 34,644 366 6,703 Kids Females Adults Chennai Honda Motorcycle and Scooter India introduces the new Road Safety Course – 'Kiken Yosoku Training (KYT)' (Risk Prediction Training) Kiken (Danger) Yosoku (Prediction) Training or We introduced a pilot project of KYT in the month February’22 for all the KYT is a Danger Prediction Training which aims to Learning/Driving license applicants visited to Traffic Parks for training purpose. aware the participants to improve their risk prediction ability. This training helps people in predicting possible risks or threats by evaluating various situation (presented in picture forms). To avoid traffic accidents, it is important to accurately predict the various dangers encountered in traffic situations and this course helps to enhance sensitivity to danger and enable safe driving action in any traffic situation. The KYT module is designed for our Institutes such as Traffic Parks, SDEC, IDTR, RDTC and Pan India School, Colleges and Corporates. This module includes 50 situations in the form of illustrations and for each situation, we have developed the Rider/Driver view & BirdView. 47 CANVAS | Jan - Mar 2022

Road Safety Promotion Celebration of International Women's Day through the Traffic Training Parks Considering the theme for 2022 On this occasion, Honda Motorcycle and Scooter India trained more than 1100 International Women's day females and excitedly talked about the various dimensions of road safety, such as - #BreaktheBias, Honda Motorcycle Brand Power and Scooter India celebrated Attitude & Qualities of Driver or Rider Progressive braking international women's day with Importance of Seat belt & Riding gears Good Samaritan law pomp and show through pan India Distraction like mobile phone Daily inspection traffic park locations. The activity Rule of moving in & out of car Blind spot aims to spread the message of MVI Act amendments Speed gender equality on roads and Global safety report among the women groups by strengthening the concept of road safety to break the bias on the roads. Ludhiana Karnal Delhi Bhubaneswar Coimbatore Hyderabad Trichy Thane Chennai 48 CANVAS | Jan - Mar 2022

Brand Power Road Safety Promotion Women's Day Celebration March 8th is observed as International Women's Day, and a gender diverse world is a better world. Safety riding team has already developed Female Safety Riding module which enables participants to excel on their practical as well as theoretical approach on two-wheeler riding. As a part of International Women's Day Safety Training Network team has collectively reached out to deferent women's colleges, schools and NGOs to spread the awareness on road safety to 540+ Women. The team opted for a Hybrid method of implementing both digital and classroom/ practical activities. Classroom trainings were implemented more into the safety Driving Education Centers by providing trainings to Traffic Women Constables, Volunteers at Siddhartha Mahila Kala Shala, students of Government Higher Secondary school Balussery andWomen staffs RTO. Honda Motorcycle and Scooter India join hands with various Government establishments for Road Safety Awareness Program Telangana Road safety awareness among bus drivers of Telangana, Telangana State Road Transport Corporation and Telangana State Southern Power Distribution Company Limited – Programs conducted on 8th Jan & 18th Feb with a total audience of 116 participants. Goa Road safety awareness among the Goa Army Cantt based army officers and their families. The program was organized on 28th Jan and 7th Feb gave us an opportunity to reach out to more than 200 participants Maharashtra Road safety awareness among the employees of Indian Post Office, Thane, Maharashtra. Honda Motorcycle and Scooter India conducted this program on 28th february'22 and trained more than 80 people 49 CANVAS | Jan - Mar 2022

Road Safety Promotion Brand Power Delhi Police felicitates Honda Motorcycle and Scooter India On Delhi Police Week, Delhi Police awarded Honda Motorcycle and Scooter India for its active participation and contribution in road safety initiatives. The award was presented by the Guest of Honor Mr. Virender Singh Chahal, Special Commissioner of Police, Delhi on 21st Feb'22. HMSI has been contributing abundantly as a road safety stakeholder for the betterment of masses. On-Ground Road Safety Activity Initiative On ground practical activities was resumed during 3rd quarter of 98KI after a prolonged wait due to COVID-19 pandemic. The practical on ground activities slowed down its pace considering the 3rd wave hit in the country. It is slowly picking up the pace by the end as the pandemic spread in the country is relaxing. 6 practical on-ground activities were successfully conducted during the 4th quarter PAN India and all activities has ensured reasonable sales/service bene t to the associated dealership. During this tenure Safety Training Network team established fresh corporate associations with Flextronics India, Bungee India Pvt Ltd and Nerolac Paints. Besides corporate on ground activities Safety Training Network team organized theoretical as well as practical activities at 3 colleges PAN India. Skill Up training for BigWing and Sports LMC Customers Safety being an Integral part of Honda 2wheelers India, a practical training module has already been developed by safety Training Network team for customers of both BigWing and sport Light Motorcycle customers. As Honda is growing in the Premium Bike Business, Safety Riding has to be made a habit for the customers to understand the nitty & gritty of the Safe Riding in order to enjoy the pleasure of fun ride and can utilize the vehicle to its fullest. Developing such Safe Riding Culture is mandatory for ensuring zero traffic Violation and accident-free environment for the Honda family Riders. 50 CANVAS | Jan - Mar 2022 BigWing customers skill up training - Guwahati