SDI - November 2021

Renaissance North Tampa Sample Distribution Information November 2021

Sample Distribution Client: Renaissance North Tampa Project: RNT-3019 Resident Billing Referral Flyer Specs: Flyer Size: 8.5 x 11 Print-ready PDF provided to onsite team for local printing. cc: J. Gates J. Page S. Kendrick Y. Tenorio R. Montgomery

SHARE THE GIFTOF Introduce us to your friends, lovedAoSneensiaonrdLaivcqinugaiCntoamncmesuannidtyenjoy the perks! Know someone who is considering or in need of independent living, assisted living or memory care, and would enjoy the vibrant Renaissance North Tampa lifestyle? If so, we invite you to share their names with us. We’ll provide them with information about our community; and if they move to Renaissance, you’ll receive $2,500* as our thanks to you. Plus for every referral between now and December 31, 2021, you will be entered into a monthly raffle for prizes. We will also gift you a $25 bonus for every completed tour! Simply complete and detach the form below and return it to the Sales Office — or, feel free to stop by, call or email this information. Name(s)_______________________________________________________________________________________ Address_______________________________________________________________________________________ City____________________________________________________ State____________ ZIP___________________ Phone_________________________________ Email________________________________________________ Name(s)_______________________________________________________________________________________ Address_______________________________________________________________________________________ City____________________________________________________ State____________ ZIP___________________ Phone_________________________________ Email________________________________________________ So we may show our appreciation, your name:______________________________________________ THANK YOU FOR SHARING RENAISSANCE WITH YOUR FRIENDS AND FAMILY! 16001 Lakeshore Villa Drive | Tampa, FL 33613 | RenaissanceNorthTampa.com Independent Living | Assisted Living | Memory Care *The prospect must not exist in the community prospect database at the time of the referral.

Sample Distribution Client: Renaissance North Tampa Project: RNT-3020 Realtor Referral Flyer Specs: Flyer Size: 8.5 x 11 Print-ready PDF provided to onsite team for local printing. cc: J. Gates J. Page S. Kendrick Y. Tenorio R. Montgomery

REALTOR REFERRAL PROGRAM IT’S ALL ABOUT REWARDING RELATIONSHIPS Renaissance North Tampa is all about building healthy relationships and finding ways to enrich the body, mind and soul. And we realize that the happiness of our residents and their families is a direct result of the many people who we partner with to serve them. Respected people who share our commitment to success ... real professionals. Like you. INTRODUCING THE RENAISSANCE REALTOR REFERRAL PROGRAM As a housing professional, you are a valuable resource to your clients — whether you are working with families who are moving to the area or are helping their parents find a place more suitable to their current needs. By sharing information about Renaissance, you can help better serve your clients and benefit from additional rewards. • Refer a new prospect* who chooses Renaissance as their home and receive a $2,500 referral fee.** • To qualify, simply ask the new prospect to bring your business card to the community when they make their initial visit or call 813-386-1145 to provide your referral name and contact information. *The prospect must not exist in the community prospect database at the time of the referral. **Payment will be made after 30 days of residency on a permanent contract; respite or short-term stays are excluded. Thank you for sharing Renaissance with those you know and for helping us build more rewarding relationships in the greater Tampa area! A Senior Living Community 16001 Lakeshore Villa Drive | Tampa, FL 33613 RenaissanceNorthTampa.com Independent Living | Assisted Living | Memory Care AL #7531

Sample Distribution Client: Renaissance North Tampa Project: Parent/Senior in the Home ACI Letter Mailing Description: #10 Envelope, Laser Letter with Insert Mailed to: Always SEEDs List: 16 Adult Child Purchased List: 7,723 Mail Date: TOTAL: 7,739 Mail Method: November 29, 2021 Zip Code(s): Specs: Third-Class Presort See below. Letterhead: 8.5 x 11, 4/0 on 70lb Cougar Text, Letter Fold Envelope: #10, 4/0 on 60lb Cougar Text Insert: Size: 8.5 x 11, Double-Sided, 4/0 on 70# Cougar Digital Text cc: J. Gates J. Page S. Kendrick Y. Tenorio R. Montgomery

November 29, 2021 Dear Mr. Sample, This holiday season promises to be particularly special with more families and friends gathering together after the many challenges of the pandemic. During these long-awaited moments, you may notice your parent or loved one starting to slow down or need additional support. If you are considering ways to help your loved one as they continue to age, Renaissance North Tampa can help. As a local resource for seniors and their families, Renaissance also offers many opportunities for your loved one to stay well and lead an active, engaged life. We have a wide variety of residence styles as well as innovative amenities and holistic wellness programming — your loved one can truly thrive in a community of support. And our personalized approach to assisted living and memory care means your loved one will be welcomed with all the warmth and comfort of home. We understand it can be difficult to talk to a parent or loved one about aging and needing more assistance, but it doesn’t have to be. Enclosed you’ll find a resource to help you get the conversation started, 7 Steps for Successful Conversations with your Parent about Senior Care. We hope you can use these practical strategies to take the next step in your journey and we’d be happy to show you how Renaissance might just be the solution you are looking for. As you enjoy this holiday season with your aging parent or loved one, consider how much their life could be enriched with activities, socialization, friendship and joy right outside their door. Call me at 813-212-4570 to schedule a visit — I look forward to answering all your questions and showing you around our exceptional senior living community. Sincerely, Jordan Gates Director of Sales 16001 Lakeshore Villa Drive | Tampa, FL 33613 | RenaissanceNorthTampa.com Independent Living | Assisted Living | Memory Care AL #7531

7 STEPS for SUCCESSFUL CONVERSATIONS with your Parent about Senior Care A positive plan for the future Open-ended CONVERSATION People today are living longer than in the past, but that often means they’re living longer with the challenges and impairments of aging. Everyone STARTERS: with an aging parent needs to have conversations about the future and open communication is the most important part of the process. If you “How has it been for you living at understand your parent’s hopes and desires for aging, you’ll be able to home alone? Do you feel safe better help them navigate through life’s transitions. by yourself?” Having the conversation may not be easy, but this is a conversation that “I know you’re taking a lot of should take place much sooner than you might think. It’s ideal to know different medications. Would it your parent or family member’s wishes and plans for the future at a time when things are going well for them. Don’t wait for a health emergency help if you had someone to occur that will force you into making rushed decisions. Prepare for the to remind you about taking conversation with the following steps: your pills?” STEP 1: Make a list of concerns. “How do you feel about driving? For example, you may be worried about their medication management Have you thought about how or their physical safety at home. Write down everything that concerns you’d get around if you could you. Resist the temptation to jump ahead and put together a plan on your no longer drive?” own. Examine your own feelings about your parent’s future and prepare to guide the conversation with questions that allow them to express their “You’ve always been so thoughts, concerns and plans. independent that I know it’s hard for you to ask for help. But STEP 2: Set up a time to talk. if it were readily available, what Give them a copy of your questions and concerns. This keeps them from could you use help with? feeling blindsided by a tough conversation and helps them start to think about the kind of help they want or need. Get in touch with siblings and any “How well do you think you’ve been family members so they are aware of the plan to have a conversation with your managing your finances and parents, even if they cannot be present. Their input and collaboration will help keeping up with paying the bills?” you to mutually support each other throughout your parent’s aging process. “Would you feel less stressed if STEP 3: Learn about different options. you didn’t have to worry about As you educate yourself, you’ll get ideas about what will best fit your the house and the lawn?” loved ones’ needs. Exploring the options will give you the confidence and credibility you need to approach the conversation, but you’ll need the “You’ve said you get bored alone partnership and feedback of your parent or family member before making in the house all day. Would you any decisions. Be sure to keep an open mind while you prepare. As you like to be around other people research, you’ll find a range of options from in-home care to assisted living your age with similar interests?” to memory care to continuing care, all of which include different types of senior care services. Don’t downplay the amount of help your loved one actually needs — it would be a disservice to move them to a community without the proper care.

STEP 4: Sit down to talk in person. Not by telephone if possible. Select a time when you are both well-rested and can talk without interruption. Consider that you may need to go to a neutral site, outside of their home, to talk about their house and where they want to live in the future. Remember to use open body language, keeping your hands folded on your lap (not crossed) and shoulders relaxed (not hunched over). Allow your loved one time to get situated and comfortable. STEP 5: Ask questions. Choosing words that are clear, supportive, non-confrontational and relating to your concerns for your parent. Be respectful and empathetic. Let them know you care about how they are doing, how they feel about their own aging and what they want the rest of their life to be like. Use direct language such as: “Where would you want to live if you ever decided you would rather not live by yourself anymore?” “What kinds of things could you use help with?” “How can we protect you from taking a bad fall?” STEP 6: Listen closely to their responses. Be prepared for your family member to resist the conversation or dismiss your concerns. Let them know you are their partner in solving a particular need or issue in their life and that you are on their side. Make sure you are hearing their complete answer before offering your opinion or advice. Keep a notebook with detailed notes in order to be able to pick up the conversation at a later time if it gets heated or overly emotional. You may also choose to involve an outside person close to the family, such as an attorney, physician, minister or friend. STEP 7: Talk again. And again. As nice as it would be to wrap things up in one conversation, the reality is that this will be a process involving multiple discussions. It’s best to address one issue at a time rather than trying to resolve everything at once. Unless you have an emergent health issue or safety risk to address with your parent at home, it’s okay to take the time needed to develop a mutually agreeable plan by having an ongoing, honest conversation about everything related to your parent’s future. RENAISSANCE brings the best of resort-style senior living to North A Senior Living Community Tampa, blended with personalized service in luxurious, maintenance- free independent living, assisted living and memory care apartments and complemented by a thoughtful array of services and amenities. For additional information, please call us at 813-867-2859. 16001 Lakeshore Villa Drive | Tampa, FL 33613 | RenaissanceNorthTampa.com | 813-867-2859 Independent Living | Assisted Living | Memory Care AL #7531

16001 Lakeshore Villa Drive Tampa, FL 33613 LOOK INSIDE for ways to talk with your senior loved one about a positive plan for the future.



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