PUBLIC IMAGE TRAINING CURRICULUM FOR D2451

Curriculum for Workshops on Public Image with D2451 2019-2020

Public Image Committee INDJIE HAFEZ President RC of ElTahrir 2019-2020

‫ﻛﻴﻒ ﺗﻄﻮر اﻟﺼﻮرة اﻟﻌﺎﻣﺔ‬ ‫ﻟ ﺷﺨﺎص أو اﻟﻤﺆﺳﺴﺎت‬

‫ﺗﻌﺮﻳﻒ اﻟﻘﺎﻣﻮس ﻟﻠﺼﻮرة اﻟﻌﺎﻣﺔ‬ ‫ﻫﻮ \"رأي ﻋﺪد ﻛﺒﻴﺮ ﻣﻦ اﻟﻨﺎس ﻓﻲ‬ ‫ﺷﺨﺺ أو ﻣﺆﺳﺴﺔ \"‬

‫ﻓﻲ ﺣﺎﻟﺔ اﻟﻤﺆﺳﺴﺎت واﻟﺸﺮﻛﺎت؟‬

‫’‬ ‫\"ﻣﻌﺮﻓﺔ أو إدراك اﻟﻨﺎس ﻋﻦ اﻟﺸﺮﻛﺔ‬ ‫ﻋﻨﺪ ﺳﻤﺎع اﺳﻢ اﻟﻤﺆﺳﺴﺔ\"‬ ‫)اﻟﺴﻤﻌﺔ(‬

‫اﻟﺼﻮرة اﻟﻌﺎﻣﺔ‬ ‫ﻟﻠﺸﺮﻛﺔ‬

‫ﻋﺪد ﻏﻴﺮ ﻣﺤﺪد ﻣﻦ اﻟﻌﻮاﻣﻞ ﻣﺜﻞ اﻻﺣﺪاث‪،‬‬ ‫اﻟﺘﺠﺎرب اﻟﺸﺨﺼﻴﺔ‪ ،‬اﻟﺸﺨﺼﻴﺎت‪ ،‬اﻟﺪﻋﺎﻳﺔ واﻻﻋﻼن‪،‬‬ ‫واﻻﻫﺪاف ﻫﻲ اﻟﺘﻲ ﺗﺘﺮك اﻧﻄﺒﺎع ﻋﻠﻲ اﻟﺠﻤﻬﻮر‬



‫‪ .1‬زﻳﺎدة اﻟﻮﻋﻲ ﻋﻦ اﻋﻤﺎل اﻟﺮوﺗﺎري‬ ‫ا ﻧﺴﺎﻧﻴﺔ ﻣﻦ ﺧﻼل ﻧﺸﺮ ﻗﺼﺔ اﻟﺮوﺗﺎري‬

‫’‬ ‫‪ .2‬ﻣﺴﺎﻋﺪة اﻟﻨﻮادي وﻗﻴﺎدات اﻟﻤﻨﻄﻘﺔ‬ ‫ﻟﺘﻮﺻﻴﻞ ﻧﺠﺎﺣﺎت اﻟﺮوﺗﺎري ﻟﻠﻤﺠﺘﻤﻊ‬ ‫واﻻﻋﻼم‬

‫‪ .3‬ﺗﻘﺪﻳﻢ اﻻﺳﺘﺸﺎرات واﻟﺘﻮﺟﻴﻪ وا ﻓﻜﺎر‬ ‫ﻋﻦ ﺳﺒﻞ ﺗﻤﻮﻳﻞ اﻟﺼﻮرة اﻟﻌﺎﻣﺔ‬





• ˄ • • Source: Gartner's 2019 Magic Quadrant for Global Marketing Agencies































‫اﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﺠﻨﺔ اﻟﺼﻮرة‬ ‫اﻟﻌﺎﻣﺔ اﻟﺮوﺗﺎرﻳﺔ‬

‫اﺣﻨﺎ ﻣﻴﻦ؟‬

‫ﺑﻨﻜﻠﻢ ﻣﻴﻦ؟‬

‫ﺣﻨﻘﻮل اﻳﻪ؟‬

‫ﺑﺄي وﺳﻴﻠﺔ؟‬

‫ﻣﻴﻦ ﺣﻴﺘﻜﻠﻢ؟‬

‫ﻣﺎذا ﻳﺤﺘﺎج ﻧﺎدﻳﻚ؟‬

‫ﻫﻮﻳﺔ ﻣﻌﺮوﻓﺔ‬

‫ﺗﺤﺪﻳﺪ اﻟﻤﻨﺼﺎت‬

‫رﺳﺎﻟﺔ ﻣﻮﺟﻬﻪ‬

‫ﻣﻬﺎم ﻣﺤﺪدة ﻻﺷﺨﺎص ﻣﺤﺪدة‬

‫اﻟﺼﺤﻒ اﻟﻤﺼﺮﻳﺔ ورؤﺳﺎء اﻟﺘﺤﺮﻳﺮ‬

‫ﻗﺎﺋﻤﺔ ﺑﺄرﻗﺎم‬ ‫ﻣﺪﻳﺮي اﻟﻤﺤﻄﺎت‬ ‫اﻟﺘﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫واﻟﺮادﻳﻮ‬

‫اﻻﻋﻀﺎء اﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ اﻻﻋﻼم‬

‫إﻃﻼق ﺣﻤﻠﺔ دﻋﺎﺋﻴﺔ ﻣﻨﺴﻘﺔ ﻋﻠﻲ‬ ‫ﻣﻨﺼﺎت اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ‬

‫ﺷﻜﺮاً‬

Public Image Committee HADY SOBEIH Honorary Secretary RC of ElTahrir 2019-2020 PROVOKE iDeation Hub

Public Image Committee ORGANIZATIONAL IDENTITY ‫اﻟﻬﻮﻳﺔ اﻟﻤﺆﺳﺴﻴﺔ‬

‫ﻣﺎاﻟﻤﺮادف اﻟﻌﺮﺑﻲ ﻟﻜﻠﻤﺔ‬ ‫‪Branding‬‬

‫‪Branding‬‬ ‫اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ ‫اﻟﺸﻌﺎر‬