CFLvsLED - Jewellery

NEXUS LIGHTING “Where Lights Are Driven By Passion”

OUR WORKFLOW • Site Visit and existing Lighting Analysis. • LED Lighting Replacements suggestion for existing CFL Lights deployed. • LED sample Lights Deployment. • Client Sign Off. • Order Shipment. • Lux Level Check. • After Care.

JEWELLERY LIGHTING • Any store that sells jewellery understands firsthand how important it is to install the right type of lighting. It is through this that a customer’s experience while buying jewellery is highlighted according to the beauty and elegance of the jewellery itself. • Many jewellery experts testify that display lighting affects the purchasing decision of most customers. Here’s a closer look at how jewellers use lighting to improve profit levels.

HIGHLIGHTING • It doesn’t matter how high-end your store’s jewellery may be; if you fail to highlight it under the right lighting, you inadvertently lower its value. It’s important to understand that the right lighting doesn’t just involve the lights themselves. It’s all about atmosphere and the display cases, too.

SHADOW VS. LIGHT • When installing lighting in a jewellery store, the fixtures themselves should be positioned in a way that shadows are not cast over the jewellery. The lights also must shine in a way that when customers lean over the display cases, the lighting doesn’t cast shadows. Instead, it should dance atop the jewellery, highlighting its sparkle and shine. Many jewellers find that lighting at both the top and back of the display case works well.

BALANCE IN WARMTH AND COLOUR • When choosing the warmth of the lights – measured in Kelvin – keep in mind that lights giving off a cool white colour will add a lot of sparkle and shine to the jewellery. Lights with a 3000K will be a warm white colour will a yellow glow. For a completely neutral white colour, you’ll want lights between 2700K and 4500K. Lights that are 4600K give off a cool white colour with a blue glow.

HOW RETAILERS CAN LEARN FROM JEWELLERY DISPLAY LIGHTING • If lighting is so important in jewellery stores, why isn’t it important in other stores? The truth is, it is. Almost any type of store will benefit from lighting, including retail stores. The primary purpose behind lighting is to highlight what customers want. This not only makes the customer experience more enjoyable, but it also speeds up the purchasing decision, thus allowing you to help more customers.

OUR CLIENTS • Navkar Jewelry. • Kalyan Jewelers [Chrompet , Adyar]. • Prem Jewelery. • Prakash Gold House. • BGP Jewelers. • GMS Bora Jewelry. • Suresh Jewelry. • Sundeep Jewelry. • Lakshmi Jewelry. • Prem Jewelry. • Balaji Jewelry.