Vertebrand Credentials

ADDING (BRAND) VALUE TO YOUR BUSINESS

A pioneer* in Business Consulting in India focusing exclusively & comprehensively on Brand-guided Business Transformations. With Proprietary Scientific Processes that help you grow your BRAND VALUE. * 20+ years of Consulting Expertise

Your brand IS your business. And when your BRAND grows, your BUSINESS is even more valuable. We work with you as true partners, helping transform your business into a brand-guided, profit-making engine.

Management VERTEBRAND bridges Consulting the gap through a firms customer-driven, brand-guided business strategy Advertising & Communication firms

Entry Strategy Supply Chain Solutions Channel Partnerships Operational Efficiency Business Model dev. Brand Valuation We provide Our 360° Solutions Brand Architecture holistic solutions across Brand Identity Communication Business Strategy, Brand Value Building & Organizational Capability Enhancement - all through the lens of the customer Organisation Structuring UI/UX Development Performance Management Lead generation Employee Alignment Social Media Marketing Leadership Training 360° digital engagement

We connect your customer To your business Through your brand By obsessively focusing on all the 7 P’s PRODUCT PRICE PLACE PROCESS PHYSICAL PROMOTIONS PEOPLE EVIDENCE

Drawing on the individual expertise of each of our 3 specialized practices, which often work together seamlessly - to enhance brand value of the business. V-Xuber V-Nova V-Encompass Demand Demand People Alignment, Generation Fulfillment Culture Building & Leadership Training

Our Engagement Philosophy

Regardless of the assignment scope and the specific practice involved, Vertebrand achieves deliverables based on a singular proprietary approach. Any brand-building exercise would necessitate the development and cogent articulation of the business’ unique value proposition (UVP) - be it to internal stake - holders or external customers. Our expertise is in being able to arrive at the UVP by using a scientific, patented process – Vintellity™ And depicting the Value Proposition in the form of a proprietary Vertebrand Arrow™ This Arrow serves as a Code of Conduct - a policy document for the entire business This tool is at the core of every Vertebrand assignment

V-Xuber Demand Generation

V-Xuber Digital Brand Creation Brand Identity + Website + Social Media Pages Digital Expertise Website Development UI/UX Design + Development + Maintenance + Audit App Development Design + Development + Integration + Maintenance Online Reputation Social Listening + Management Sales Funnel Management Lead Generation + Lead Nurture + email marketing Search Engine Optimization Research + Analysis + Optimization Search Engine Marketing PPC + Display + Lead Generation + Integration Social Media Marketing Ideation + Content Development + Execution Content Management Content Development + Content Marketing Influencer, Affiliate, Inbound Marketing

V-Xuber Brand Strategy Brand Identity Offline Solutions Suite Brand Architecture Portfolio Architecture & Design Management Packaging Design POSM Retail Visibility Merchandising OOH Media Events & Exhibitions

V-Xuber A proprietary tool with a patented process (VINTELLITY™) that helps unearth a business’ “Brand DNA”. The end SMART TOOLS outcome is an articulation of the Brand Character, to deliver documented in the form of the Vertebrand Arrow™. The Vertebrand Arrow lays the foundation for your brand’s high - impact behaviour and subsequent brand actions, at every solutions moment of truth. A proprietary process specially designed to deliver best-in-class customer experiences and customer delight at every touchpoint where the customer interacts with the brand. A two-day WORKSHOP that has proven to facilitate the development of new ideas. This ideation process helps your team to identify new prospects for business growth, new markets and new competencies for success.

V-Nova Demand Fulfillment

V-Nova Proven track record of developing robust go-to-market plans and innovative operating models to enhance To develop and deploy business efficiencies. business solutions that ensure Access to proprietary research methodologies, data efficiency of operations analytics tools, deep market insights and modelling and fulfillment of systems. customer demand Home-grown IP for brand valuations that has been successfully used by many large businesses and VC’s for mergers and acquisitions of Indian brands. Specific Expertise in: Supply chain optimization Physical and online retailing operations Franchise model development E-commerce enablement

V-Nova Opportunity Analysis & Go-to-Market Strategies Solutions Suite Business Plans & Operating Models Growth & Diversification Strategy Business Model & Structure Financial & Operational Plan Development Operational Efficiency Enhancement Supply Chain Optimization Retail Operations Improvement Channel Planning and Management Product Portfolio Rationalization Business Performance Tracking Brand Valuation

V-Nova V-Scan™ is an opportunity-assessment tool that helps map the competitive market and identifies strategic SMART TOOLS gaps for a new player to fill. to deliver V-Scope™ is a visual scorecard that continuously high - impact tracks a brand’s health from a 360 degree stakeholder solutions point of view. V-Max™ is a proprietary tech-enabled tool for Supply Chain Optimization that employs a combination of TOC (Theory of Constraints) principles and other best practices, specifically re-purposed and relevant for a data-poor Indian marketplace.

V-Nova V-Cap™ helps the business assess the ‘intangible’ value of its brand/s by arriving at a VB Value SMART TOOLS Index™ to deliver In Vertebrand’s view, brands are a company’s most important assets and the key to creating high impact sustainable value for any business. solutions Our home-grown brand valuation tool focuses on all key stakeholders and quantifies their perceptions and strength of relationships with the brand. In our opinion, this is a more realistic indicator of the business value than mere financial performance indicators. V-Cap™ has been used by many investors and global majors for acquiring / investing in Indian brands, across multiple categories - both B2B AND B2C.

V-Encompass People Alignment,Culture Building & Leadership Training

V-Encompass This is arguably the only full-fledged Transformational HR Consulting Practice in To Develop and Deploy India, which focuses exclusively on aligning People-Process Strategies people (internal stakeholder) equity with the that enhance Organizational business’ brand equity. We believe that brand value is enhanced when Culture & Capability. internal stake-holders are completely aligned with the Brand Purpose of the organization. Any brand-building initiative is hence incomplete unless external changes go hand-in-hand with internal branding efforts.

V-Encompass Vision Setting and Road-Map to help “live” Brand Values Organization Structuring & Performance Management Solutions Suite Business Excellence Model Development & Deployment Culture Transformation and Measurement Leadership Training & Alignment Internal Brand Sensitization

V-Encompass A proprietary tool that quantifies the extent of internal stake-holder alignment with external SMART TOOLS brand perception. for high - impact The tool consequently throws up an action plan that ensures leadership alignment to Solutions business objectives within and across functions as well as display of a unified ‘culture’ within a large organization. Customized Training workshops to enhance skills of managers and equip them to become ‘leaders of tomorrow’.

Ram Yeleswarapu STRATEGIC COUNCIL MEMBERS Bijou Kurien (Former MD, TAKE Capital) & (Partner L-Katterton) INVESTORS Richard Rekhy Satish Jamdar (Ex Chairman, KPMG Group) (Ex - MD, Blue Star India) Dr. Chandran Gnanamuthu Narayan Ramachandran (Senior Medical Advisor - Fortis Hospitals) (Chairman, RBL Bank) Arvind Singhal Kiran Ranga (Chairman, Technopak Advisors) (Member of Cycle Agarbathis Family) Barath Rengarajan (Member of TVS Family)

Sanjay Thapar CORE Shubha Siddhartha LEADERSHIP (Media & Advertising) (Organization Structuring & Recruitment) TEAM Rahul Sagar Tuhin Verma (Marketing & Communication Strategy) (Design Management & Customer Experience) Ashutosh Tyagi Sushen Roy (Consumer Insights & Market Intelligence) (Data Analytics & Digital Transformation) Sowmya Raghu Raman Anustup Datta (People Alignment & Culture Transformation) (Business Planning & Brand Valuation) Nalin Khannaa C. Suryanarayanan (Channel Strategy, FMCG Sales & Distribution) (Retail Operations & Supply Chain Solutions) Raghu Viswanath (Brand Visioning & Strategy) A dedicated team of Ex-CXOs from various organizations With over 300 years of cumulative experience Partnering with you hands-on, in every assignment

Domain AGRI Expertise AUTOMOTIVE FASHION FOOD HOSPITALITY & REALTY INDUSTRIAL & B2B MEDIA & ENTERTAINMENT RESEARCH & EDUCATION TECHNOLOGY & TELECOM WELLNESS & HEALTHCARE

The Company We Keep AGRI AUTOMOTIVE FASHION

FOOD HOSPITALITY & REALTY INDUSTRIAL & B2B

MEDIA & ENTERTAINMENT RESEARCH & EDUCATION RETAIL

TECHNOLOGY & TELECOM WELLNESS & HEALTHCARE

Get in Touch [email protected] Corporate Office: CENTAURUS, 3rd & 4th Floor, #449, 2nd Cross, 4th Block, HBR Layout, Bangalore 560 043 Tel: 080 - 2545 0276/7/8/9 +91 97488 67585