Convivium Presentation

515 EAST 86TH STREET CONVIVIUM MARKETING SCHEDULE JUNE 2019 Finalize Identity Assets - Logo / Color Story Secure URLs for website - 515E86.com and conviviumnyc.com - (complete) Build Landing Page for Website, including registration form for consumers to sign up Banner Designs for side of building Press Release announcing building, top off, etc. JULY 2019 Begin work extracting Floor Plans from architect files and convert for marketing use Design Brochure and Business Cards Design Website and identify website builder AUGUST 2019 Design Model Units - Select Furniture and Accessories Website Under Production Install Banner on Side of Building (late in month) Complete Floor Plans for marketing use Plan Online Media Buys SEPTEMBER 2019 Launch Social Media Accounts for Project Order production of brochures and business cards Design interior and directional signage Organize Latest Rental Comps after Summer Market Settles

515 EAST 86TH STREET CONVIVIUM MARKETING SCHEDULE OCTOBER 2019 First opportunity to see finished model apartment at building. Photograph model / finishes / close ups for use in marketing materials Identify and Approve Onsite Leasing Staff Members Establish Leasing Line phone number Tease building content to blogs and periodicals Purchase furniture for model units NOVEMBER 2019 Receive Model Unit Furniture and Accessories Set Up Leasing Office Set Up Model Unit Furniture and Decorate Launch Website First e-blasts to broker community and sign up list from web landing page Begin Online Media assets DECEMBER 2019 Ready to launch leasing campaign and begin showing