BOND PROPERTY MARKETING GROUP
EVERY PROPERTY HAS A STORY. WE WILL TELL IT FOR YOU.
WHO DO YOU WANT YOUR BUILDING TO BE? As your exclusive marketing and sales or leasing agent, BOND Property Marketing Group works as your collaborative partner to create a distinctive identity for your new development or redeveloped residential property. BOND is your single resource for research, consulting, marketing, art direction and design, project management, model unit staging, onsite sales or leasing programs, transaction administration and move- in coordination all at the lowest cost available in New York. We engage with many projects at the very beginning of planning, sometimes years before ground is broken.
CONSULTING PHASE Our role evolves during each project, starting as your expert market consultant on matters such as project concept, unit mix, apartment design and layout, amenities planning, facade appeal, and competitive market analysis -- all of which will affect the ultimate pricing of the units. As your architects plan and decisions are made about interior kitchen, bathroom and living packages, our recommendations come with the benefit of our wide exposure to the competing projects and other developments among which your development will come to life. Members of our team regularly visit and preview new residential projects as part of their routine job responsibilities, and BOND’s 500+ agents regularly conduct business in the newest rental and condo projects so that we are always up-to-date on new happenings in the New York City marketplace. We have access to every research tool and pricing resource available in the marketplace. Two decades of experience in this area has given us the confidence and expertise to project pricing and timelines in both sales and rentals. We regularly provide Schedule A recommendations, and we sign off on the broker opinion of value for your offering plans. For developers who are just beginning, we can introduce legal counsel who can create offering plans and provide the appropriate guidance.
CONDODEVELOPMENTMARKET RESEARCH AND ANALYSISBOND Property Marketing Group partners with you in the planning stages to identify and report on the competitive environment,both in terms of available units and aesthetic trends. Our constant role as a leading residential broker gives us real timeexposure to the demands and preferences of buyers as well as to day-to-day statistics on what’s selling throughout the NYCmarket. Our research culminates in recommendations for Schedule A filings and relevant offering plan content.COMPETITIVE DESIGN AND IDENTITY PLANNINGOur agents see thousands of properties weekly. We have an objective view of what the competition looks and feels like,and how buyers are reacting to the market’s daily offerings. From apartment layouts to fixtures and finishes, from unit mix tobuilding amenities, we can reflect the many moods of builders and buyers in a strategy to distinguish your development as akey destination in the marketplace.EXCLUSIVE MARKETING AND SALESAs your singular representative to every buyer and every broker in the market, BOND Property Marketing Group executes a wellorganized and highly personalized selling campaign which coordinates advertising design and placement, public relations,social media, website creation and optimization side by side with high touch, sophisticated and elegantly personalized one-to-one sales presentations designed to produce the highest possible financial results.ON-SITE MARKETING AND ADMINISTRATIONIn order to achieve the highest financial returns, you must create the most favorable consumer experience. From a customer’sinitial contact with the development, through their first visit and well-designed follow-ups and return visits, we guarantee thatexperience. Our On-Site Marketing Program designs and develops a tailored brand experience to leave a lasting impressionwith the buyer. Apartment staging, office design and interaction, sales agent engagement and concierge quality communicationconverge to deliver a sense of privilege and place for prospective buyers.We also provide real time reporting for developers who wish to review consumer traffic, advertising results, and pendingsales business through secure online login.
LEASINGDEVELOPMENTBOND will conduct a Review of Current Tenant Rent Rolls, Marketing Strategies, Policies and Procedures, Competition,Demand, Fixtures and Amenities and Project Brand in their marketplace.PRE-DEVELOPMENT CONSULTINGOur combined experience provides a wide perspective on Market Conditions, Comparable Properties, Unit Mix, Unit Layouts,Design Trends in Finishes and Fixtures, Amenities Analysis and Creation of Project Identity to advance the developer’s brand.RESIDENTIAL LEASING AND MARKETINGWe collaborate with developers and landlords to maximize future revenue on Project Marketing Budget and Timeline, MarketingCampaign, Creation of Collateral Materials, Advertising, Onsite Leasing, Website and Online Marketing, Social Media,Lease Administration including Tenant Screening and Verifications, Future Vacancy and Pre-Leasing to accelerate cash flow,Public Relations and Event Planning. Our broker network is over 10,000 licenses strong, and our position as an AssociateBroker of the largest relocation firm in the world, allows us to serve clients and customers on a global level.TENANT EXPERIENCEYears of working with landlords and tenants gives us perspective on Maintenance Leasing focused on preserving highoccupancy levels based on real time market conditions and competition. This effort is supported by the supervision ofResidential Programming and Tenant Conflict Resolution, through which we support the property’s ownership as Quality ofLife Ambassadors for the tenants we place.
WHO DO YOU WANT YOUR BUILDING TO BE?
MARKETINGPHASEOnce building design is finalized and construction is commencing, BOND’s role evolves to the Marketing phase.We work with you to determine the brand for your project that will ultimately reach the general buying or leasingpublic. We help you to maximize your ultimate return on investment by recognizing and defining how your projectwill have the greatest appeal to the largest possible audience.Other real estate marketing companies traditionally outsource the creative elements of a new development campaign,and their role becomes one of project manager, chasing deadlines and deliverables, until the physical property isready to be sold or leased. BOND does not outsource - we handle everything in house, which saves you time,money and considerable headaches.We involve our own powerhouse art department to work with your team in creating an identity for your projectthat will make it instantly recognizable, distinguished and impactful to potential buyers or tenants. We offer fullservice graphic design and production, including creation of project logos and brand packages that may be usedbeyond your initial sales or leasing campaign. We coordinate all identity assets throughout planning of advertisingand marketing, for both online and physical collateral. We can design websites, apps, blogs and social mediaprofiles in support of your overall campaign. As the project developer, you will always have final approval.BOND creates a unique and coherent campaign timeline, with its own deadlines and deliverables, which ismanaged and maintained in-house. Because we are not project managing external vendors, we are not at themercy of their competing workload. We have full priority management of our own staff, which allows us to meetdeadlines and provide very speedy turnaround for edits and revisions. We provide work-in-progress samples toyou for feedback and approval, and we do not charge extra for revisions or changes in content. When enoughcontent has been adopted to create a brand for the development, BOND Property Marketing Group will publisha style guide which may be used beyond your initial campaign.
OUR MARKETING, DESIGN AND PRODUCTION SPECIALISTS
IN-HOUSE CREATIVE TEAMCreativity plays an essential role in our strategy. Our dynamic, experienced team of in-house graphic designers, dedicated photographers,programmers, videographer, copywriters, stagers, work together to present expertly crafted marketing materials that will bring eachindividual building’s personality to life. They are there from the very beginning and part of the entire process to ensure your building’sidentity is created and communicated effectively and seamlessly.IN-HOUSE DIGITAL STRATEGISTSWe are as analytical as we are creative. In order to maximize your digital impact, we make sure these two components are workinghand in hand. We assess what content is being consumed by your target audience and match it to connect to your potential clients.We also manage content creation and provide real-time monitoring to control what is being put out there and ensure your property isconsistently presented in accordance with your mission.IN-HOUSE EDITORIAL SPECIALISTSOur editorial specialists create original editorial content that goes beyond the generic communications of most brand awarenessapproaches. All of our editorial content is designed to build your brand through non-traditional channels that are relevant to your targetaudience’s specific needs and interests. We are fluent in automations and other long term content email driven campaigns.IN-HOUSE PUBLIC RELATIONSOur public relations experts will give meaning to your building, its logo, and slogans and create a long-term position in the marketplace.As veterans of the real estate business, our communications team has strong relationships with the industry’s top editors and writers inall the critical media outlets from the New York Times to the Real Deal as well as integral connections to editors and writers at mediaoutlets outside of the traditional communications channels.IN-HOUSE SOCIAL MEDIA TEAMBOND Property Marketing Group has succeeded in building a strong presence through social media. Our social media campaignswork to get your property to its target audience but also to get to know your potential customers and build a relationship with them.We are consistently ranked among the top real estate social media channels nationwide and have a dedicated team responsible forour social media outreach.BOND Property Marketing Group has worked with outside agencies as well, and we are comfortable managing vendors and theirscheduled deliverable artwork and related content. While this comes at an added cost to you as the developer, we recognize thevalue of collaboration outside the firm when it will benefit the ultimate result you seek for your campaigns. We attend meetings with youand your team at no additional cost. We are accustomed to being included in all levels of planning, from interior or amenity finishes,
WHAT MARKETING COMPANIES CHARGEVS WHAT BOND CHARGESBrand Assets INDUSTRY PRICE BOND’S PRICE Identity Package, Look Feel, etc. $3600-$5000 $0 $0Logo Development Usually 3 options $2800 - $3500 $0 $0Style Guide Brand Guidelines Manual $2500 - $4000 $0 $0Client Meetings Up to 6 Meetings $3000 + $12,000.00 $0Digital Design Banner Ads and Online Layouts $1500 - $2000 $12,000Website Design Four to Six Page Basic Site $10,000 -$15,000Website Programming Coding and Development $12,000 - $25,000Staging Design Sourcing, Layout and Execution $5000 +Furnishings for Apartment One fully staged unit $15,000 -$25,000
OUR MARKETING, DESIGN AND PRODUCTION SPECIALISTS
LAUNCHPHASEAs your project becomes ready to launch, we work with you to plan and implement a leasing or sales campaign. We coordinate,design and set up onsite sales or leasing offices, where appropriate. If apartments models are to be staged, we provide the creativeinput on staging and source furnishings, accessories, artwork and interior design at no additional cost. As developer, you only pay forthe physical furnishings and accessories.We handle the production of all collateral materials, ad placement, online syndication and listings distribution to cooperating brokers.STAFFINGWe include you in staffing decisions, providing licensed onsite leasing or sales agents for your consideration. Once hired with yourapproval, we train the staff according to your specifications, and we coordinate the ongoing schedule for the leasing or sales office.SPECIAL EVENTSWhen special events such as launch parties, cocktail open houses, or broker tours are appropriate, BOND will handle inviting guestsand will synchronize building tours, bar, food and music for each event. BOND is especially well-known for its excellent parties!PUBLIC RELATIONS CAMPAIGNOur public relations team, under the direction of the ubiquitous Kelly Kreth, will place pitches for stories about your project in NewYork industry and lifestyle publications including the NY Times, New York Magazine, the Observer, Luxury Listings, Curbed, BrickUnderground, DNA.info, YIMBY, Brownstoner and the Real Deal.The property will be regularly featured on BOND’s social media platforms including Facebook, Twitter, Pinterest, Instagram and YouTube.ADMINISTRATION DURING CAMPAIGNSWithin each leasing or sales campaign, we manage all purchase offers or lease applications all the way through signed contracts orleases. For condos, we work with your legal team to organize transaction summaries and contracts. For rental projects, we handleall leasing administration including credit reports, supporting financial documents, housing court checks, landlord and employment
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BOND PROPERTY MARKETING GROUP