38 Delancey Street Marketing Proposal

38 DELANCEY STREET MARKETING PROPOSAL Upper Manhattan • Upper East Side • Midown West • Union Square WWW.BONDNEWYORK.COM



MARKETING PROPOSAL BOND New York Real Estate, though our agent, Michael Chen, proposes to work as Exclusive Sales and Marketing Agent for (NAME OF OWNER) to sell ___ income producing residential condominium units and three floors of 45,000 SF commercial condominiums at 38 Delancey Street in Manhattan.

38 DELANCEY HIGHLIGHTS (COMMERCIAL) Over 100 FT exposure on Delancey Street. 45,000 SF Three Floors of Prime Commercial Space Available for Sale: (Zoning C6). Center of New York City’s most creative junction, in the Lower East Side at the gateway of the SOHO, Essex Crossing, East Village, Little Italy and Chinatown. 38 Delancey offers investors the opportunity to purchase 45,000+ SF of commercial space in one of the desirable neighborhoods of Manhattan. Located on the northeast corner of Delancey Street and Forsyth Street, this corner building presents users or investors with industrial-grade loft-like space with 14-23- foot ceilings, oversized windows, wide column spacing, additional FAR and a drive-in loading bay. Flexible for end users to configure the entire space to a work/live space or mixed-use retail/offices. Over 100 FT exposure on Delancey Street. WWW.BONDNEWYORK.COM

38 DELANCEY HIGHLIGHTS (RESIDENTIAL) 38 Delancey Street is a 17-story, 55-unit condominium. The full-service building offers 24-hour doorman, live- in superintendent, an onsite parking garage (with fees), common roof deck, bicycle storage and storage units (pending on availability). Live within close distance to endless options of dining, shopping, and entertainment. Close to Traders Joe’s, Whole Foods and the hot new Essex Crossing. 38 Delancey Street Condominium is located at the crossroads of New York’s dynamic Lower East Side and Soho neighborhoods. Apartments in 38 Delancey feature spacious corner unit views of the Manhattan skyline. Floor to ceiling windows in the living room overlook the treetops of the Sara D Roosevelt Park. In unit washer and dryer and Individually- controlled HVAC in each room. WWW.BONDNEWYORK.COM

LOWER EASTSIDE NEIGHBORHOOD HIGHLIGHT Situated in Midtown South’s Lower East Side, this billion dollar, six-acre site encompasses nine properties, seven of which have either opened or are still under construction, affordable housing, residential condos, a food market, the Market Line beer hall, gallery space, a Regal cinema, a bowling alley, public park, senior living residences, and commercial office space. The final building, 121 Stanton Street, is not expected to open until 2024 and will be mixed-use, featuring condos and additional retail. Which will include 1,079 units of residential rental and for-sale housing, of which over 50% will be permanently affordable to a wide range of incomes, including over 192 units set aside for seniors. When complete, the $1.6 billion project will include over 700,000 square feet of commercial space, 350,000 square feet of office space, 100,000 square feet of community and cultural facility space, and 100,000 square feet of exterior and interior green space, including a new public park. Completed projects include The Rollins, Frances Goldin Senior Apartments, 242 Broome and The Essex.

LOWER EASTSIDE COMMERCIAL OUTLOOK (ESSEX CROSSING) Users include NYU Langone Ambulatory Care Center, Trader Joe’s, Target, the Gutter Bowling, Regal Cinemas, a new and expanded Essex Street Market and The Market Line. The Market Line will be one of the largest markets in the world. The Market Line will be home to more than 100 micro-retail vendors celebrating the rich diversity and unique energy of New York City. When complete, The Market Line will span three city blocks connecting three sites. Key community facility uses include a new senior center run by Grand St. Settlement, a social enterprise café (GrandLo Cafe) that provides job training centered around coffee, an early childhood education center operated by the Chinese-American Planning Council. In addition, Essex Crossing is home to the newly integrated International Center of Photography, bringing together its exhibition and educational facilities under one roof for the first time in twenty years. WWW.BONDNEWYORK.COM

PROPOSED USAGE: LIVE WORK SPACES No More Paying Rent for Work Space and an Apartment. The ideal solution for home-based workers, online business entrepreneurs or teleworker. A live-work unit is a space that combines your workspace with your living quarters so you essentially work from home but with a dedicated section for your office. “Ideal for artists, entrepreneurs, and other soulful types; not everyone is a nine-to-fiver,” live work apartment have the ability to have a “unified life” for all its residents. 38 Delancey present the possibility of ___ studio- one bedrooms range from ___ to ___ square feet and rent monthly for $____ to $___. Live work apartments can be a place for live & work but that’s not always the case. It could be a residential development with co-working space or converting certain areas in existing buildings into co-working spaces for the residents.

2ND & 3RD FLOOR WWW.BONDNEWYORK.COM

OUTDOOR SPACE 3RD FLOOR

2ND & 3RD FLOOR “In New York City, live-work has become truly trendy. In the words of the New York Times, you can find live-work spaces “in TriBeCa, SoHo, North Gramercy, Flatiron, Chelsea, the Meat Market area, the Financial District, across the river in the Williamsburg section of Brooklyn— anywhere in New York City” -Source New York Times 2021 WWW.BONDNEWYORK.COM

2ND & 3RD FLOOR WWW.BONDNEWYORK.COM

4TH FLOOR OUTDOOR SPACE WWW.BONDNEWYORK.COM

GROUND FLOOR The living space may also be alongside the commercial space or behind it. An artist’s loft might simply be a bedroom over his studio. Apartment community business centers can range from simple alcoves with a few computers and a printer to enclosed spaces that contain actual cubicles. The facility can provide conference rooms for residents to rent or use for free. And outdoor space with wi-fi throughout. COMMERCIAL TAX & NNN LEASE Commercial property is normally taxed at a higher rate than residential, and grouping similar properties together makes it easier to monitor the tax rolls. Operators can also consider leasing the spaces with a NNN lease to reduce costs.

GROUND FLOOR Commercial property is normally taxed at a higher rate than residential, and grouping similar properties together makes it easier to monitor the tax rolls. Operators can also consider leasing the spaces with a NNN lease to reduce costs. WWW.BONDNEWYORK.COM

BOND NEW YORK BOND New York Real Estate is a longstanding leader in the New York City real estate market. We are the largest independently owned real estate brokerage firm in New York City with some of the most reputable, respected and recognized management and personnel in the city. We have been ranked among the top ten NYC brokerages for the past 15 years. Our customer base comprises the full spectrum of New Yorkers, from the upwardly mobile, to the seasoned career professional, to the affluent empty nesters who will appreciate the efficiency of living, sophisticated design and well-appointed luxury at 38 Delancey. Our network of landlords and management companies extends to more then 2000 different organizations throughout New York, most of whom have come to rely on BOND for the continued success of their own portfolios.. BOND NEW YORK’S MARKETING PLAN We will do this through a combination of public marketing and advertising, using a targeted approach, marketing towards specific end users, commercial and residential real estate brokers. BOND will also do an internal promotion campaign to our substantial network of landlords and property owners that have the potential to purchase multiple units. We will work with the owner to design an identity brand for this portfolio and we will execute a marketing campaign that will reach the widest possible audience of potential buyers or investors. With over 500 licensed real estate agents working from four office locations throughout Manhattan, BOND has the market share, name recognition, infrastructure and experience to identify buyers for the property and to liquidate them at market prices either in bulk, in smaller packages or individually. WWW.BONDNEWYORK.COM

MARKETING PHILOSOPHY To sell the 38 Delancey Street portfolio, we will engage a phased approach, whereby we first assemble collateral assets which represent the portfolio in the most positive light, and then we will promote the collateral to the general public through online advertising as well as to our own professional network through direct contact to the individual decision makers who will have the authority and means to purchase the portfolio. Unlike many of our competitors who outsource the creative elements of a branding campaign, BOND maintains its own in-house creative department. We are able to devise and develop a high profile identity for the 38 Delancey portfolio which will include editorial-grade professional photography, 3D Tours and floor plans, Virtual Staging, and a dedicated website to serve as the central hub for marketing and consumer contact. BOND is able to produce all of these elements in-house and at no cost to the seller. With its own website and an artistic front-facing presentation, BOND agent Michael Chen will conduct presentations of the property to interested buyers, cooperating brokers and investors. Michael’s long and ongoing association with 38 Delancey gives him unique perspective and unmatched expertise in the brokerage community. In addition to our standard marketing services, we also offer the following additional services to give your property a competitive edge. Magazine Quality Photos Our incredible photography guarantees your listing is magazine quality, elevating the way it is presented on our webpage, property portals, social media and in your Showbooks. Our photographers are trained in a C.L.E.A.N. concept which creates a photograph with more details and higher impact than ever before. Since implementing this concept, we have seen over 100% engagement on our social media in response to the photographs. 3D Floorplan The 3D floorplans are another forward thinking tool that makes a lasting impression on your buyers. In addition to our 2D floorplans, we create a 3D floorplan that enables prospective buyers to envision the space and see in practical terms, how they might be able to live there. 8 Page Showbooks Our Showbooks are custom designed to showcase your listing and separate you from the competition. These high quality, beautifully presented marketing pieces provide a visual showpiece for prospective buyers to take with them. Virtual Tour We provide Matterport virtual tours of your home conducted by our specially trained photographers to give potential buyers a real-feel experience of your property. These tours are modified to work across our advertising platforms to guarantee maximum exposure. WWW.BONDNEWYORK.COM

PHASE I - COLLATERAL PLANNING BOND’s creative department will work in collaboration with Michael Chen and the Owner to prepare high impact content to communicate the assets and value of the portfolio to buyers. Collateral Assets Logo BOND’s graphic artists will design an updated 38 Delancey logo that reflects the brand identity and positioning in the neighborhood. Offering Memorandum Branded brochures will feature image rich content of the building, the units, the common areas as well as images of the neighborhood. We recommend including details about the fixtures and layouts of the residences including sample floor plans, photographs and floor plans of the commercial floors as well as notable neighborhood information. Brochures should also project rent rolls and capitalization rates for both residential and commercial units plus any information that we can share about the current commercial tenant in place, which BOND secured for the owner years ago. WWW.BONDNEWYORK.COM

Floor Plans BOND will prepare floor plans for each apartment line and commercial space that are templated in the building’s brand identity. The Owner would provide architects’ clean floor plans for each layout, and BOND would design and execute the branded display and production of plans for both digital and hard copy distribution. WWW.BONDNEWYORK.COM

Website for Portfolio BOND will design and coordinate the creation of a dedicated website for the 38 Delancey Street Portfolio, which would become the primary online resource for consumers and the cooperating broker community to learn about and remain up to date on the property. The site would focus on the bulk sale opportunity, with attention paid to the three commercial floors as well as the residences, the amenities, the condo building and the neighborhood, and it would allow for communication to the sales team. An image-rich presentation would be complete with high quality photos and floor plans. Everything on the site would be optimized for a mobile experience, as most consumers live on their smartphones, and they will first discover the property there. WWW.BONDNEWYORK.COM

PHASE II - MARKETING AND SELLING With collateral assets in place, BOND will update advertising on commercial real estate websites including CoStar and LoopNet as well as other various online commercial platforms. The residential units will be marketed to the public on residential listing platforms including StreetEasy, Zillow, Trulia, CityRealty, and others. The residential units will also be shared as an investment package with 560 residential brokerage firms via the RLS, and we will distribute the offering memorandum to various 1031 Exchange Platforms. WWW.BONDNEWYORK.COM

Digital versions of the Offering Memorandum will be e-blasted to all relevant commercial broker firms throughout the city and the tri-state metropolitan area. BOND will also create a mailer to issue hard copies of the offering to our massive contact list of prospective buyers or investors. BOND will make its database of over 2000 landlords and management companies available to Michael Chen and the sales team so that direct submissions to principal decision makers will be issued personally. Michael Chen will be in charge of property presentations, offered both virtually and in-person to interested potential buyers. Michael will conduct Zoom presentations where interested parties may learn about the portfolio online, having individual specific questions answered before viewing in person. Michael and his team will conduct any in-person tours. BOND’s creative department will support this effort from the inside through a combination of social media and the industry news media. WWW.BONDNEWYORK.COM

Social Media The property will be regularly featured on BOND’s social media platforms including Facebook, Twitter, Pinterest, Instagram and YouTube. BOND would create a Facebook and Instagram profile for the property, which will be updated regularly. Regular updates, live streaming events, tweets and video posts will serve to keep the property’s character alive in the minds of our audience. BOND NEW YORK IS RANKED #14 IN THE COUNTRY BY PROPERTY SPARK FOR BEST SOCIAL MEDIA PRESENCE in 2018 BONDNewYork.com WWW.BONDNEWYORK.COM

Traditional Media BOND’s Public Relations Team, led by the ubiquitous Kelly Kreth, will place pitches for stories in the New York industry and lifestyle periodicals including Crains, New York Times, The Wall Street Journal, New York Magazine, the New Yorker, the Real Deal,YIMBY, BISNOW, Curbed NY, Brick Underground and other real estate and shelter blogs. EMXAPXOIMSUURME When you list with BOND New York, we not only put your listing on our highly trafficked website, but also broadcast your listing to every other major real estate site. This effectively puts your property in front of millions of potential buyers. RLS All information regarding real property, for sale, purchase, rental and/or financing is from sources deemed reliable. No warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rentals or other conditions, prior sale, lease or financing or withdrawal without notice. Note: All dimensions and square footage are approximate; for the most exact dimensions and square footage please hire your own architect or engineer. WWW.BONDNEWYORK.COM WWW.BONDNEWYORK.COM

Cooperating Broker Community: Dedicated emails and collaterals will be sent to Users and Brokerages in the Hospitality Business, Distribution / Retail Wholesale Businesses, Medical Service Providers and Student Housing Developments. WWW.BONDNEWYORK.COM

Listing Distribution BOND would further list and maintain information about the available apartments via the RLS (REBNY Listing System) and its network of 800 cooperating broker firms (commercial and residential) in New York City. CoBrokers and the RLS Not every broker will automatically know this new property, but every broker knows BOND, and we commit to streamline distribution of the listings to our 560 firm network, and to organize broker showings through our onsite agents, in order to assure orderly showings and efficient coordination of applications. Anticipating robust market conditions at the time of opening, BOND would offer the listings to brokers who could collect and keep their own fees from tenants. Displays in BOND Offices BOND will create displays of the 38 Delancey Street Portfolio in their highly trafficked lobbies as well as window displays in our retail locations. COMPENSATION An Exclusive Agreement will be provided by BOND New York. WWW.BONDNEWYORK.COM



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