TDP ONLINE PUBLICATIONS V3

Site Traffic Report By Tapelo Zama

About Us The Digital Plug is a female-owned, full-service digital agency and online publishing house specializing in digital marketing and driven by innovative solutions to maximize results. As The Digital Plug, we allow you access to a diversified network of over 50 online platforms that speak directly to a wide variety of niched audiences. By leveraging our key influencers within the digital space, we provide access to an always-on audience of millions of visitors

Media has been evolving since WW2

South African media originally divided by geo-ethnic demarcations Our consumption of content has been divided since the Apartheid government mandated that stations differ by province and ethnicity.

South African media has come a long way 1986 1993 1995 A lot has changed since South Africa went from analogue to the introduction of digital satellite television.

South African media consumption is more diverse than ever With the explosion of OTT platforms South African viewers are more spoiled for choice than ever in terms of content, creating a wide variety of niched fandoms.

Navigating SA’s Digital Landscape South African urban youth culture is a very complex space to navigate and without the right credible ‘plugs’ on the ground to introduce you to niched audiences through content that is deemed valuable by urban centennials, it has become very difficult for brands to infiltrate this space and create relevance for themselves.

Targeting niched audiences Everyone has a different taste and centennials strive for this sense of individuality and do not necessarily follow or subscribe to what everyone else subscribes to. This could be taste in music, taste in fashion or taste in art or just spaces they frequent for entertainment. There is a new wave of South African digital publishers who aren’t necessarily looking for millions of eyeballs on their content but rather identify a niche group of centennials and afro-millennials who are seeking for the kind of content that they publish. We allow brands to tap into these digital touchpoints through our network of online publications

Fakaza

Fakaza

HipHopZA

HipHopZA

ZAMusic

ZAMusic

Zalebs

Zalebs

Rate card CREATIVE ELEMENT DIMENSIONS CPM Leaderboard 728 x 90 R300 Half page 300 x 600 R350 Medium rectangle 300 x 250 R320 Desktop Homepage Takeover 1280 x 800, 728 x 90, 300 x 600, 300 x 250 R1500 Mobile banner 320 x 50 R100 Mobile medium rectangle 300 x 250 R300 Mobile Homepage Takeover 300 x 50, 120 x 20 R1200

AfroHouseKing

AfroHouseKing

YoMzansi

YoMzansi

Young Prophets

Rate card CREATIVE ELEMENT DIMENSIONS CPM Leaderboard 728 x 90 R200 Half page 300 x 600 R250 Medium rectangle 300 x 250 R220 Desktop Homepage Takeover 1280 x 800, 728 x 90, 300 x 600, 300 x 250 R700 Mobile banner 320 x 50 R100 Mobile medium rectangle 300 x 250 R200 Mobile Homepage Takeover 300 x 50, 120 x 20 R800

New Publications: Afropolitan.co.za www.justnje.com www.thenation.co.za Pat on Brands www.shelflife.co.za www.citybuzz.co.za SlikourOn Life www.sneakerspaza.co.za www.nowinsa.co.za Awake Online www.archivestore.co.za www.surgzirc.co.za Gagasi FM www.fortressofsolitude.co.za www.joziwire.co.za Ja! www.foodformzansi.co.za www.quickread.co.za Marklives www.sapeople.com www.mgosi.co.za Adcomm Media www.politicsweb.co.za www.endlessnews.co.za The Media Online www.tyi.co.za www.gigster.co.za IAB www.sabreakingnews.co.za www.mzansilifeandstyle.com AMASA www.amacreatives.com PRC www.joziresdiscovered.co.za Vega www.spling.co.za AAA www.entertainmentsa.co.za IMM GSM www.celebgossip.co.za

New Publications: These are the publications we can add to the list: • nerdgasm.co.za • mahala.co.za • sa-hiphop.com • sahiphopmag.co.za • www.thethrone.co.za • briefly.co.za • okmzansi.co.za • youthvillage.co.za • news365.co.za