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Published by The Allbiz Deal Room, 2022-08-16 06:25:08

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BUSINESS SNAPSHOT 3 COMPANY OVERVIEW KEY FACTS Business Description: The asset sale of a high-end boutique property styling and furniture hire § This is primarily an Asset Sale and the buyer will need to establish their own brand/business name business. Specialising in premium property styling across Sydney’s Lower North Shore and as the current Trading Name does not form part of the sale Northern Beaches, this business developed a reputation for professionalism and the ability to convey an enviable lifestyle through its styling endeavours. § Run from good-sized, cost-effective storage premises on Sydney’s Northern Beaches which is currently on a month-to-month lease, providing the buyer with an option to retain or change Potential buyers will acquire all the elements needed to hit the ground running and rapidly grow their own brand. A designer inventory, the option of retaining the current storage premises and a § Current relationships with Real Estate Agencies will be passed to the buyer § Furniture and styling stock with an approx. wholesale value of $200,000 are included in the sale transfer of the current client contacts will enable a purchaser to establish their own styling § A fantastic opportunity for a buyer to acquire the foundation of an Interior Styling business and business tapping into a highly-respected and rapidly growing sector in Australia. This is also an opportunity for those buyers operating an existing Property Styling business to really make this their own through establishing their own brand and growing the client base. achieve substantial growth through the acquisition of this bolt-on to their enterprise. § Owner is highly motivated to sell. The business inventory is housed in storage premises on Sydney’s Northern Beaches which a For More Information, Please Contact: buyer has the added flexibility of retaining through a new lease, or moving to a location of their choice. Services : Property Styling + Furniture Rentals. MARKETING AGENTS 3

4 DISCLAIMER The information contained in this Information Memorandum and any other verbal or written information given in respect of the property (“Information”) is provided to the recipient (“you”) on the following conditions: 1. The Ravensbourne Company Pty Ltd ABN 48611184671 (Document Writer) or Mentored Business Sales Services Pty Ltd (ABN 56 630 339 150) trading as Allbiz or any of its officers, employees or consultants (“we, us”) make no representation, warranty or guarantee, that the Information, whether or not in writing, is complete, accurate or balanced. Some information has been obtained from third parties and has not been independently verified. Accordingly, no warranty, representation or undertaking, whether express or implied, is made and no responsibility is accepted by us as to the accuracy of any part of this, or any further information supplied by or on our behalf, whether orally or in writing. 2. All visual images (including but not limited to plans, photographs, specifications, artist impressions) are indicative only and are subject to change. Any measurement noted is indicative and not to scale. All outlines on photographs are indicative only. 3.The Information does not constitute, and should not be considered as, a recommendation in relation to the purchase of the business or property or a solicitation or offer to sell the business or property or a contract of sale for the business or property. 4.You should satisfy yourself as to the accuracy and completeness of the Information through your own inspections, surveys, enquiries, and searches by your own independent consultants, and we recommend that you obtain independent legal, financial and taxation advice. This includes as to whether any listing price is inclusive or exclusive of GST. 5. We are not valuers and make no comment as to value of the business or property. “Sold/leased” designations show only that stock is “currently not available” – not that the business or property is contracted/ settled. If you require a valuation, we recommend that you obtain advice from a registered valuer. 6. The Information does not and will not form part of any contract of sale for the business or property. If an interested party makes an offer or signs a contract for the business or property, the only information, representations and warranties upon which you will be entitled to rely will be as expressly set out in such a contract. 7. Interested parties will be responsible for meeting their own costs of participating in the sale process for the business or property. We will not be liable to compensate any intending purchasers for any costs or expenses incurred in reviewing, investigating or analysing any Information. 8. We will not be liable to you (to the full extent permitted by law) for any liabilities, costs or expenses incurred in connection with the Information or subsequent sale of the property whatsoever, whether the loss or damage arises in connection with any negligence, default or lack of care on our part. 9. No person is authorised to give information other than the Information in this Information Memorandum or in another brochure or document authorised by us. Any statement or representation by an officer, agent, supplier, customer, relative or employee of the vendor will not be binding on the vendor or us. 10. To the extent that any of the above paragraphs may be construed as being a contravention of any law of the State or the Commonwealth, such paragraphs should be read down, severed or both as the case may require and the remaining paragraphs shall continue to have full force and effect. 11. You may not discuss the Information or the proposed sale of the business or property with the vendors or with any agent, friend, associate or relative of the vendor or any other person connected with the vendor without our prior written consent. We accept no responsibility or liability to any other party who might use or rely upon this report in whole or part of its contents. 12. The Information must not be reproduced, transmitted or otherwise made available to any other person without our prior consent. 4

5 CONDITIONS OF ISSUE OF MEMORANDUM 1. This Memorandum is supplied on the following conditions, which conditions are expressly accepted and agreed to by the Recipient, in part consideration of the supply of the Memorandum, as evidenced by the retention by the Recipient of this document. If these conditions are not acceptable, the Memorandum is to be returned immediately 2. This Memorandum does not purport to contain all of the information that may be required to evaluate an acquisition of the Company and any intending purchasers and their respective advisors should conduct their own independent review, investigations and analysis of the Company and of the information contained or referred to in this document. 3. Neither the Director(s), the Company, the Consultant, and the partners and employees of the Consultant or their respective subsidiary or associated companies or businesses, shareholders, directors, partners, offices or employees (collectively the \"Beneficiaries\") makes any representation or warranty, express or implied, as to the accuracy, reliability or completeness of the information contained in this Memorandum or subsequently provided to the Recipient by any of the Beneficiaries including, without limitation, any historical financial information, the estimates and projections and any other financial information derived there from, and nothing contained in this Memorandum is, or shall be relied upon as, a promise or representation, whether as to the past or the future. 4. Except insofar as liability under any law cannot be excluded, the Beneficiaries shall have no responsibility arising in respect of the information contained in this Memorandum or in any other way for errors or omissions (including responsibility to any person by reason of negligence). 5. The estimates and projections contained in this Memorandum involve significant elements of subjective judgement and analysis which may or may not be correct. There are usually differences between forecast and actual results because events and circumstances frequently do not occur as forecast and these differences may be material. The Recipient, any intending purchasers and their respective advisors should make their own independent review of the relevant assumptions, calculations and accounting policies upon which the estimates and projections are based. 6. The Beneficiaries may in their absolute discretion, but without being under any obligation to do so, update or supplement this Memorandum. Any further information will be provided subject to these terms and conditions. 7. This Memorandum including any update or supplement to this document does not and will not form part of any sale agreement that may result from the review, investigations and analysis of the Company by the Recipient, and intending purchasers and/or their respective advisors. Any agreement for the sale of the Company will contain any and all information, representations and warranties upon which he Recipient or any other intending purchaser should rely. The formal sale agreement will also contain an acknowledgment by the Recipient that it has not relied on any representations or warranties by any of the Beneficiaries in entering into the sale agreement other than any representations and warranties set out in the sale agreement itself. 8. The Company and the Consultant reserve the right to evaluate any offers and to reject any and all offers submitted, without giving reasons for rejection. The Beneficiaries shall not be liable to compensate the Recipient or any intending purchasers for any costs or expenses incurred in reviewing, investigating or analysing any information in relation to the Company, in making an offer or otherwise. 9. The information in this Memorandum is provided to the Recipient only as a matter of interest. It does not amount to a recommendation either expressly or by implication with respect to the purchase of the Company. 10. The information in this Memorandum may not be appropriate for all persons and it is not possible for the Beneficiaries to have regard to the investment objectives, financial situation and particular needs of each person who reads or uses the information in this Memorandum. Before acting in reliance on the information in this Memorandum the Recipient should check its accuracy, reliability and completeness and obtain independent and specific advice from appropriate experts. 11. By accepting a copy of this Memorandum, the Recipient agrees that it shall not contact or discuss the Company, the contents of this Memorandum or any other information supplied to the Recipient as contemplated hereby or any proposal concerning the Company arising out of this Memorandum with any officer, employee, supplier, customer, licensor, franchisee or associate of the Company without the prior consent of the Shareholders which may be given by the Consultant. 12. This Memorandum and further information which may be supplied as contemplated hereby are supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the Recipient, the terms of which incorporate the above conditions, and which contain restrictions on the use of the information, its disclosure and on the conduct of the Recipient subsequent to the recipient thereof. The Recipient acknowledges the foregoing and it is hereby agreed that the terms of the confidentiality agreement are incorporated into, and forms part of, these conditions. 5

6 PURPOSE OF THIS DOCUMENT Blue Design Pty Ltd have decided to sell Jennifer Sturgeon Interiors and have appointed Mentored Business Sales Services Pty Ltd (ABN 56 630 339 150) trading as Allbiz to be the communication avenue for this process. This confidential Information Memorandum (\"Memorandum\") has been prepared for selected parties with a preliminary understanding of the business of Jennifer Sturgeon Interiors and to assist the recipient of the Memorandum (\"Recipient\") in making their own independent appraisal of Jennifer Sturgeon Interiors before preparing an indicative non-binding offer. The Memorandum does not purport to be complete or contain all of the information which a prospective purchaser may require. No representation or warranty is made (or will be made in any sale agreement) as to the accuracy, reliability or completeness of any information contained in this Memorandum by Blue Design Pty Ltd or Mentored Business Sales Services Pty Ltd (ABN 56 630 339 150) trading as Allbiz. The Recipient agrees by receiving this Memorandum that it shall not copy, reproduce or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of Blue Design Pty Ltd. Further, the Recipient of this Memorandum will keep permanently confidential all information contained herein not already public and will use this Memorandum only for assessing Jennifer Sturgeon Interiors On request, the Recipient will promptly return all material received from Blue Design Pty Ltd, and Allbiz, including this Memorandum, without retaining copies. All projections in this Memorandum have been prepared by Blue Design Pty Ltd for internal use and are for illustrative purposes only. They do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of Blue Design Pty Ltd. Allbiz has not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated. All inquiries in connection with this Memorandum or the sale process in general should be directed to Mary Hervir as detailed over the page. All contact between the Directors and employees of Jennifer Sturgeon Interiors and prospective purchasers will be arranged by Mary Hervir. Under no circumstances should prospective purchasers contact management or staff of Jennifer Sturgeon Interiors 6

CONTENTS 3 7 4 7 BUSINESS SNAPSHOT 5 DISCLAIMER 6 CONDITIONS OF ISSUE OF MEMORANDUM 8 PURPOSE OF THIS DOCUMENT 9 OVERVIEW OF THE OPPORTUNITY 12 BUSINESS PARTICULARS 15 CURRENT LOCATION & PREMISES 17 OPPORTUNITIES MOVING FORWARD SALES PROCESS

OVERVIEW OF THE OPPORTUNITY 8 Business name Blue Design Pty Ltd, T/A Jennifer Sturgeon Interiors (the company and trading name are NOT forming part of the sale and a Sale Inclusions buyer will need to establish a new brand) Staff $200,000 designer furniture and styling inventory (wholesale value) Handover period All pallet racking, shelving Current premises (on month-to-month lease, providing flexibility to keep or move) Introduction to current clients (Real Estate agencies) Details of all sub-contracted personnel/services 1 x Owner – fully involved, works full-time Database of sub-contractors – stylists and removalists WIWO – Asset Sale 8

BUSINESS SUMMARY 9 9 KEY SERVICES 1. Property Styling 2. Styling Consultations 3. Rental of furniture to other external stylists. Great potential for a buyer to establish their own brand which could include an expanded range of services such as : • Full-service removals for residential and commercial relocations • Interior design • Expansion in the lucrative area of furniture hire to other external styling companies.

BUSINESS DETAILS 10 10 ASSETS & EQUIPMENT Jennifer Sturgeon Interiors is being sold as an Asset Sale with added ‘extras’. Key assets included in the sale: § Included in the sale is an inventory of high-end styling pieces acquired at a wholesale cost of $200,000 § The inventory comprises many items of designer furniture, furnishings and accessories, all of which have been carefully stored in a systemized facility § The stock being offered is all aimed at furnishing and styling high-end properties and therefore consists of high-quality items that should provide years of value § All styling stock assets are owned outright, and ownership will transfer to new owners In addition, buyers will acquire: § Pallet racking and shelving § The option of retaining the current leased premises (month-to-month lease) which consist of ample air-conditioned storage § The transfer of all current client relationships across Sydney’s affluent North Shore and Northern Beaches The new owner need only add : § Brand name (business entity and trading name) § Website and marketing § Their own creativity and business acumen to grow a solid business in an increasingly sought-after sector.

BUSINESS DETAILS (Cont.) 11 BUYER OPTIONS Acquisition of Assets as Bolt-on to Existing Business Great Opportunity for Growth to an Existing Property Styling Business The fantastic inventory of furniture, paired with the transfer of all current client contacts makes an In addition to the substantial inventory of furniture, attractive bolt-on to a business operating in the furnishings and accessories, the buyer will acquire same sector. Any owner operating an established all client contacts and the option to retain the Property Styling business (or similar) would benefit current premises. substantially from this purchase which is a low-cost This is a low-cost way to enter a growing industry way to grow their client base and rapidly expand and the new owner can then choose their own entity their portfolio of styling furniture. and trading name and begin to build their own brand by adding website and marketing. This sale represents a fast-track method to setting up a Property Styling business. 11

12 BUSINESS DETAILS (Cont.) THE BENEFITS OF THIS ACQUISITION This Asset Sale is a wonderful opportunity for a buyer : § The purchase price is far below the cost price of the inventory of designer furniture, furnishings and accessories alone. This selection of high-end stock will provide a fantastic selection of styling products to either facilitate a buyer in starting a new business or to add significantly to the inventory of a buyer who may be operating an existing similar business in Sydney. § The Northern Beaches location is a wonderful lifestyle and property location and is also a part of Sydney with a strong community focus. Many clients want to work with local companies and support these industries where possible. § Property Styling businesses offer a flexible work-life balance and a buyer can choose the level of involvement they wish to have in their business and how much they wish to outsource to sub-contractors. § This is a fantastic opportunity for someone with some creative flair to step into a sector and make their mark. § The potential for growth within this industry is outstanding. Property Styling is increasingly popular, and the Sydney property market is very robust and strong, particularly across the North Shore and Northern Beaches which ensure a steady stream of potential work. 12

CURRENT LOCATION & PREMISES 13 13 The business occupies premises in Manly Vale, on Sydney’s Northern Beaches. Manly Vale is ideally located to provide easy access across the entire peninsula that makes up Sydney’s Northern Beaches and down to the wealthy suburbs of the North Shore, as well as being easily accessible to Sydney’s CBD. The current premises : § Large air-conditioned storage facility § Storage spread across 3 large rooms § Professional, industrial racking and shelving to house styling stock § Internal kitchen facilities § Shared toilet facilities § Undercover parking § Ample truck loading area Lease details : § Currently on a month-to-month leasing arrangement which can be continued § Buyer has the option to negotiate a new lease or can choose to relocate § Very affordable base rent = $2,042.81 plus GST per month § Amenable landlord as the current owner has been in these premises for 6+ years.

CURRENT REACH 14 14 SERVICING SYDNEY’S NORTHERN BEACHES, MOSMAN AREA AND INNER CITY The business is based on Sydney’s Northern Beaches and services Real Estate Agents which are based in the inner city, Neutral Bay/Mosman and Northern Beaches areas, as well as having a Developer Group on its books. The business also receives clients through direct enquiries, and repeat business from its extremely satisfied previous customers. The current location in Manly Vale allows the business to easily service the North Shore and Northern Beaches area and beyond. The new owners will have the current client base transferred to them and in establishing the business under their own brand may wish to grow the number of key commercial relationships which are a profitable source of repeat business. Alternatively, this also presents a fantastic opportunity for any buyer who may be operating an established and similar business to acquire new relationships to achieve rapid expansion of their existing venture.

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17 SALES PROCESS Mentored Business Sales Services Pty Ltd (ABN 56 630 339 150) trading as Allbiz, (hereafter referred to as the \"Consultant\"), has been appointed to manage the communication process for the sale of Jennifer Sturgeon Interiors (hereafter referred to as the \"Company\") and as such represents the interests of Blue Design Pty Ltd and/or shareholders (hereafter referred to as the \"the Director(s)\") in dealing with prospective purchasers relating to the sale process and the offers received. Further detailed information and access to the business and its management team will only be provided to those parties who establish a strong and genuine interest to proceed with an acquisition of this size and nature. To that end we anticipate that the sale process will involve: Steps in the Process 1. Submission of a written indicative offer; 2. Deposit of 10% 3. Completion of detailed due diligence; 4. Submission of a formal unconditional offer; and 5. Signing of a contract of sale (sale agreement) and completion within a relatively short period following submission of the formal offer. Discussion will be held with short-listed parties during the due diligence period to verify and resolve sale preconditions and the terms and conditions set out in the proposed contract of sale. Step 1: Submission of a written indicative offer Prospective purchasers who have executed a Confidentiality Deed and substantiated their capacity to proceed with the proposed transaction will be provided with this Memorandum. Prospective purchasers are required to submit in good faith an indicative offer. Such offers will not constitute an offer binding the party but will form part of the basis on which prospective parties will be short listed. Parties are expected to have performed some or all due diligence prior to submitting an indication offer. The Director(s) seeks a written indicative offer from prospective purchasers which must contain the following: a) Full name of purchasers and name and details of contact for correspondence and further information; b) Background information on the prospective purchaser and their business; c) Details of the legal and beneficial ownership and control (direct or indirect) of the prospective purchaser; d) Confirmation that the purchaser will acquire the business trading entity and the net assets it employs; e) An explanation of the means by which the proposed transaction is to be funded which substantiates the prospective purchaser’s capacity to proceed with a transaction of the size and nature contemplated; f) Details of the level of approval that has been obtained in submitting the indicative offer (e.g. Board, Chief Executive) and all additional internal or external (including regulatory) approvals (e.g. Board, shareholder, FIRB, trade practices) which would be required prior to entering into an unconditional binding sale agreement; g) Any other additional information that the Consultant would reasonably require and reasonably expect to receive for the purpose of considering the indicative offer and in, prospective purchasers should specify: - • any material commercial or financial assumptions that underlie the indicative offer; • any circumstances which, if varied, would cause the prospective purchaser to vary the price or conditions of the indicative offer; 17

18 SALES PROCESS • any facts or circumstances relating to the recipient that may impact on the successful assignment of material contracts or impact on the successful fulfilment of any other conditions; and • any critical timing issues; and h) Any special or specific due diligence matters that the prospective purchaser will require information on if they proceed to the due diligence phase. Step 2: Deposit a minimum of 10% A minimum deposit of 10% of the agreed sale price, including stock is required to commence final due diligence and to produce a final sales agreement. The deposit is held in the Mentored Business Sales trust and is fully refundable until contracts have exchanged, unless agreed by the parties. Step 3: Completion of Due Diligence Prospective purchasers who submit acceptable indicative offers and a deposit will be short listed and invited to undertake a final due diligence review of the Company. The due diligence process will include access to any additional information concerning the Company as required, and access where appropriate to business directors or senior management. Prospective purchasers are required to submit written requests for further information or access to management. Step 4: Submission of final formal offer Upon completion of final due diligence, the purchaser is expected to confirm their offer in writing. Step 5: Formal sale agreement It is envisaged that discussions in respect of the proposed sale agreement will be held during the due diligence period to clarify and resolve the material terms and conditions to be included in the formal sale agreement. The formal sale agreement will contain: • The only representations and warranties on which a purchaser can rely; and • An acknowledgment by the purchaser that it has not relied on any representations or warranties by the Company or the Consultant in entering into the sale agreement, other than the representations and warranties set out in the sale agreement. Responsibility for Costs The Director(s), the Company and the Consultant and their respective officers, employees and representatives are not liable to reimburse or compensate any party or any of their representatives for any costs or expenses incurred by any party or its representatives in conducting their review and evaluation of the proposal, submitting an expression of interest or detailed proposal, making an offer or otherwise in connection with the proposal. Decision on Sale The Director(s) reserve the right to evaluate any expression of interest, detailed proposal or offer in connection with the Company submitted by any party and to reject any or all of them without giving reasons for rejection. No party is entitled to the basis of the Director(s) decision to accept or reject any expression of interest, detailed proposal or offer. The Director(s) may at any time have discussions or negotiations with any party or any other interested parties to enter into an agreement or agreements with any one or more of them in relation to the proposal without giving reason for so doing or any prior notice to any or all interested parties. The Director(s) is not under any obligation to accept an offer submitted by any party or any other person. The Director(s) may accept an offer from any party without attributing a reason. 18


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