Malaysian Indian Business Magazine Dec 2014

Publisher EDITOR’S NOTEINDIANTODAY.NET SDN BHD (858997-V) If you're going to be successful,(Wholly-owned by Charu Holding Sdn Bhd) you've got to love yourPetaling Jaya Office business-loveSuite 3A52, Level 3A, Block A2, needs selflessnessLeisure Commerce Square, Jalan PJS 8/9, and passion to46150 Petaling Jaya, Selangor deliver promises beyond monetary value. Our editorial team explores “YourTel/Fax: 03 7865 7320 Customer Your Wife” on how building a customer relationship is similar to building a marriage where the business is the husband while the customerJohor Bahru Office is the wife. Readers are encouraged to refer MIB Forum feedback given byNo. 6-01, Jalan Bestari 4/2,Taman Nusa Bestari, professionals globally on the same subject.81300 Johor Bahru, JohorTel/Fax: 07 358 2320 As we step into the final month of 2014, we continue our path of bringing more write-ups on Eastern Management and its application to current www.malaysianindianbusiness.com.my times. Our writer, Ganesh Murugan explores ancient Indian Wisdom from Thirukural while Dr. Bala, a researcher on Eastern Management shares with www.IndianToday.net (e-Directory) us Kautilya’s Aphorisms in Management . Our regular Business News page from Malaysia, Singapore and India joins our analysis of stunning Facts & [email protected] Figures and Did you Know sections. https://www.facebook.com/ The year 2014 has been very challenging for Malaysian Indian Business MalaysianIndianBusinessMagazine Magazine as we try to evolve to meet customers’ requirements. The year saw lots of changes, including setting our prime focus into Eastern Management aCHAIRMAN & MANAGING EDITOR great step forward. Changes in the editorial team was natural and unavoidableRasa Rasik with support from Malaysia, India and Singapore. Kindly accept our [email protected] appreciation for all the support given to us that made us to be what we are now016 711 4236 since our inception 5 years ago. Join us in celebrating the success on January 10, 2015 at Midlands Convention Centre, Shah Alam.MANAGING DIRECTORR Surangi You are the boss- we want your feedback. Send it through our [email protected] Page, Linkedin or send us an e-mail.SALES & MARKETING It's that time to spend with loved ones. Take Malaysian Indian BusinessJayasree Vijian Magazine along with you and share with others during your holidays. We [email protected] all our readers A Merry Christmas and Best Wishes for the New Year.016 213 4236 ASK AND LEARN FROM DOMAINSADMINISTRATION & CIRCULATIONPetaling Jaya Office: Chairman & Managing [email protected] Disclaimer: The views and opinions expressed in the articles published are those of the authors and do not necesarily reflect the views of MIB. While every reasonable care is taken in compiling this publication, MIB does not accept any liabilityJohor Bahru Office: whatsoever for possible errors, inaccuracies or omissions or the consequences thereof. The Publisher also accepts noShila liability in respect of the content of any advertisement in the magazine. All rights reserved. The reproduction, duplication, [email protected] republication of this magazine or any part thereof in any form whatsoever without the expressed written permission of the publisher is prohibited.EDITORArikrishnan [email protected] NaiduDr Annantharajan PalaniandyDr Balakrishnan MuniapanGanesh MuruganPalani MurugappanPrasath KanagarasR Navaneetha KrishnanS Nagaraju SinniahThevi SinnaduraiCONCEPT & GRAPHIC DESIGNKugan [email protected] Stop Book EnterprisePRINTINGSampoorna Printers Sdn BhdNo.1, Jalan TIB-1/19Taman Industri Bolton68100 Batu CavesSelangorSOURCE OF NEWS & ARTICLESBERNAMA / PTI / IHRB

CONTENT04 LEADERSHIP 30 INFOGRAPHIC 3208 Leadership Lessons From 34 Do Women Ask?12 The Bhagavad-Gita: Part 5 3614 Malaysia Business News 40 EVENT COVERAGE 44 ENTREPRENEUR 46 Jobs Seeking Ends Here 50 Solution Point Enterprise 52 FACTS AND FIGURES 54 EXCLUSIVE Business News In Figure 56 Your Customer Is Your Wife 58 MANAGEMENT SOFTWARE 60 Data Analysis Utilizing Microsot Excel - Part 2 64 EASTERN MANAGEMENT Kautilya's Aphorisms In Management Did You Know? MEDIA COVERAGE 40 Commercial Park Today I Learned TRADEMARK Using Trademarks To Boost Your Competitive Edge 14 EVENT COVERAGE 1218 INVESTMENT Congratulations: Agenda Suria Communication Earns20 Overcome Your Fear In Stock Market Two Major Recognition22 Investment India Business News2427 Singapore Business News BRAND28 QUOTES Building Brand Presence Quotes from Piyush Gupta Through Headlines LIFESTYLE ANCIENT Working With Your Thoughts MEDICINE HUMAN CAPITAL GOUT: No Longer Business Talk: “Let Your Performance Do The Disease Of Talking” Kings ANCIENT WISDOM Forum Business Mantras: From Ancient Indian Wisdom Of Thirukkural

04 LEADERSHIP • by Anand Naidu Vedantic Management: Leadership Lessons from the Bhagavad-Gita Part 5 - The Art of Cultivation ‘All work can be done if it is done according to dharma’ ~ Shri AurobindoAnchoring  Cultivation  MajestyWe all want to validate our lives; give meaning to nature of an animal. That very precisely explains why what we do and who we are. In previous editions some people are cultivated in the material sense, but lack of this magazine we have seen how this process of subtle powers. They failed to anchor their experiences. Novalidation begins. It is activated by referring to implication and cultivation is truly potent where the practitioner is not properlyvalue, by tapping into the subconscious and by understanding anchored.WHY we are. This is referred to as ‘Anchoring’ a process bywhich instinct, tradition and memory are promoted. So what is cultivation? It is the second step in the ancient Indian process of leader-building. It is the planning, theHuman development is the aim of Vedanta. There can be no production and the management of the skills and talents thatspiritual development without the satisfaction of the aspirations unlock growth in a person. It does not exist on its own. It isof a person. Krishna - as a device of the ancients - understood dependent upon the process of anchoring. Why? Becausethis. He understood that the awakening of consciousness one cultivates the skills and capacity that one has ‘anchored’.(‘Majesty’) can only take place through provoking sincerity Having been properly anchored, we should now have a clearof thoughts and actions, higher aspirations and behavioural notion of the more worthwhile goals we should reach. Wedecency. Otherwise, as Shri Aurobindo explains, we might reach those by cultivation.develop all the powers of a demigod, merely to satisfy the | DECEMBER 2014

LEADERSHIP 05THE WAY OF ACTION of action by comparing its simple application with the work of the Creator:Cultivation involves many techniques. The first methodthat Krishna refers to is called the Way of Action. There Sahayajnaah prajaah srishtwaa purovaacha prajaapatih;is significance in Krishna deciding to refer to this method Anena prasavishyadhwam esha vo’stvishtakaamadhuk.first. Work is worship, and, to advance the quote by Shri Even the Creator, having made mankind together with sacri ce,Aurobindo above, if done properly, will lead to the welfare ofthe self. Chapter 3 of the Bhagavad-Gita is devoted to this said “ is is how you will prosper, by this will yourmethod of cultivation because the ancients recognized that desires be met”man is essentially a creature that produces, or is concernedwith the efficiencies of production. Remember, if you’ve been Bhagavad-Gita 3:10properly anchored, you will be duly guided by a vision of theproper goals of life. Again, Krishna brilliantly opens his logical So, the infallible strategy here is to cultivate acting on one’sargument: duty, a function that is altogether approved by Universe. The Bhagavad-Gita’s core message is concerned with how Na hi kashchit kshanamapi jaatu tishthatyakarmakrit; mankind is an instrument of the Creator’s plan. In order to Kaaryate hyavashah karma sarvah prakritijair gunaih. be an effective actor, one should perform one’s duty. There can be no ambiguity or wrong action when your actions e truth is, no one can remain still for even a moment; correlate to your duties. This is why successful people and Everyone is driven to act by his or her very nature, positions have particular responsibilities and duties. It helps to determine the proper function of that person or position. helplessly at that. Krishna also talks of action and sacrifice as being part of a Bhagavad-Gita 3:5 revolving wheel; action leads to more action and the benefit of all. Performing your action dutifully results in the properSo indolence is not an option. Every person has no choice maintenance of the world:but to act, because our very nature drives us to act. Thequestion then is; what is right action? Or, what kind of action Evam pravartitam chakram naanuvartayateeha yah;leads to growth. Of course the science of management and Aghaayur indriyaaraamo mogham paartha sa jeevati.the wisdom of the Vedas share the same goal in this respect,being the fulfilment of the human potential. So Krishna begins He who does follow the wheel as it revolves,with the proposition that, as we cannot help but act, we should who lives misguidedly,study our actions closely. lives in vain so long as he rejoices in the fruits of his senses. Niyatam kuru karma twam karma jyaayo hyakarmanah; Shareerayaatraapi cha te na prasiddhyed akarmanah. Bhagavad-Gita 3:16 Do your duty, for acting is better than not acting; There is an interesting relationship between action, duty You could not even preserve your own body if not for acting. and attachment. In previous articles, we’ve discussed the idea that we should act but not be attached to the fruits of Bhagavad-Gita 3:8 the action. In cultivating this principle, we finally understand how to do so. In this chapter, Krishna implores us to actRemember discussing the effects of loyalizing a person to a dutifully, because in following one’s duty (or doing somethingcause in previous articles? Out of that is born the sense of for because one has a responsibility to do so) is an end induty. So the first lesson in cultivation is to inculcate a sense itself. It helps to distract one from other reasons for doingof duty and follow it. It’s always simpler to perform a function something. Duty overrides avarice for instance. It makes theif one feels that it’s one’s duty to do so. This is a simple and business of ignoring the fruits on one’s action easier:profound concept at the same time because there is nobetter guide to proper action. Krishna even lauds the value DECEMBER 2014 |

06 LEADERSHIP Tasmaad asaktah satatam kaaryam karma samaachara; that is no excuse to treat a person as one would a machine. A Asakto hyaacharan karma param aapnoti poorushah. man does not simply produce (or not produce, if one heeded the words of George Orwell), but he is dynamically attuned Doing what should be done can be done without attachment to the world, making him (or her) capable of a great deal of Helping one to reach the Supreme. achievements beyond the profane. Bhagavad-Gita 3:16 There is of course another reason why performing the right action is so important. Krishna reminds us that proper actionSo, it’s easier to do something without attachment if that becomes an example to others (reminding us of the trainingsomething is characterised as a duty. True enough, people imperative). What we do, others follow:do things dutifully without expecting material incentives. Sodutiful action is proper action. What should action achieve Yadyad aacharati shreshthas tattadevetaro janah;then? Krishna answers that question too (a fine answer for Sa yat pramaanam kurute lokas tad anuvartate.the business world in fact): Whatever a great person does, others follow; Karmanaiva hi samsiddhim aasthitaa janakaadayah; Whatever standard he sets up, others strive to live up to. Lokasangraham evaapi sampashyan kartum arhasi. Seers attained majesty by action alone; and such action should Bhagavad-Gita 3:21 have as its aim, the goodness of others. Action begets action. Whatever we do will be inevitably followed by others. As such, the Bhagavad-Gita declares Bhagavad-Gita 3:20 that we should perform action dutifully and with the benefit of others in mind. This action, if followed, will lead to the welfareAction should achieve the protection and goodness of others. of the whole organisation of mankind, business or social.This kind of action is commendable and, not to put too finea point on it, profitable too. It is for this reason that Shri That ends this part of the art of cultivation. In the next article,Aurobindo summarises the Bhagavad-Gita as a declaration we will explore further the way of action and the how-to’s ofwhere ‘a man by doing in the right way and in the right this ancient science of leader training.spirit the work dictated to him by his fundamental nature,temperament and capacity and according to his dharma can Anand Naidu is a Malaysian-born barrister and lawmove towards the Divine’. lecturer based in Melbourne. He is also the Deputy President of LawHelp Australia, a not-for-profitDevelopment in any organisation is concerned with integrating legal advice bureau based in Melbourne. Anandits human capital with its ideas and vision. On the other hand, has had a long association with the teachings of Hinduism and is currently preparing a series of seminars based on drawing leadership and management principles from Hindu teachings. [email protected] +61 425 627 116| DECEMBER 2014



08 MALAYSIA BUSINESS NEWS NAJIB CALLS ON GLICs, GLCs TO GRADUATE WITH 'DISTINCTION' Prime Minister Datuk Seri Najib Tun Razak has called on all government-linked investment companies (GLICs) and government-linked companies (GLCs) to step up their efforts to ensure that they graduate from the GLC Transformation Programme with 'distinction' next year. Addressing the 27th meeting of the Putrajaya Committee on GLC High Performance (PCG27) today, the Prime Minister stressed that having champions or iconic companies would help grow the country’s gross national income and propel Malaysia towards its 2020 objectives. The programme was launched in July 2005 with the objective of transforming GLCs into high-performing entities, with the target of having several GLCs emerging as regional champions by 2015. To signify the completion of the programme, a GLC Open Day will be held in 2015 to engage the public by showcasing achievements, sharing lessons learned and reporting the final outcomes of the 10-year programme. The meeting also deliberated on post graduation from the programme, asserting that the GLICs and GLCs needed to focus on the runwayWESTPORTS 3Q14 PROFIT AFTER TAX SURGES 33 PCT TORM141 MLNWestports Holdings Bhd's profit after tax surged 33.0 per cent to RM141 million in the third quarter ended Sept 30, 2014 compared to the same period a year ago. Itsoperational revenue increased by 12.1 per cent to RM390 millionfrom last year on robust growth from the container segment. Thecompany also posted another record high in its container volumeby handling 739,000 twenty-foot equivalent units (TEUs) in August2014, erasing its last record of 719,000 TEUs in May, the companysaid in a statement. \"For the nine months ended Sept 30, 2014, thecompany's profit after tax jumped 22.4 per cent to RM372 millionattributable to the better-than-expected container throughputgrowth, termination of management service agreement and lowereffective tax rate. \"Its operational revenue improved 12.7 per centto RM1.117 billion versus the same period a year ago,\" it added. MALAYSIA'S BROADBAND PENETRATION IS HIGH WHILE INTERNET CONNECTIVITY COST IS STILL LOW Malaysia's broadband penetration of 67.2 per cent recorded in first quarter this year is relatively high while the cost of Internet connectivity is still very low compared with neighbouring countries. An online survey that ranked Malaysia at 126th place out of 192 countries in terms of average download speeds is therefore inaccurate and disputable as it omitted key factors such as broadband penetration rates, user broadband plans and market dynamics. The survey by Ookla, a website-based broadband speed testing and network diagnostic application, also ranked Malaysia behind Cambodia and Vietnam in the list. Telekom Malaysia Bhd, in a statement, said although Malaysia was reportedly said to have an average speed of 5.4Mbps, its broadband coverage and penetration surpassed most of its neighbouring countries. Thus, average speeds may be lower as we take into account nationwide reach and the type of broadband speed packages taken up, TM said. For instance, average speeds in one well-connected city but no access in rural areas may present a different picture, versus the Malaysian picture which has coverage nationwide. | DECEMBER 2014

09MALAYSIA BUSINESS NEWS from both the private parties and Cradle. \"Given that we got our total allocation of RM30 million for next year, together with the amount of fund that we collected via the co-investment partners, we would be able to fund more local technology start-ups and to gradually reduce the dependence on government funding,\" he told a media briefing after the co-investment announcement. Lau Kin Wai, chief executive officer of one of the co-investing partners, Fatfish Ventures, said the company hoped to achieve between 10 and 20 per cent return on investment as soon as it got a company to invest in. Another partner, Patrick Yee, chief operating officer/executive director of OSK Ventures International, said today's partnership would enable the budding entrepreneurs to obtain funding and create companies that spurred the growth for the country. Cradle Fund has funded local companies including MyTeksi and Intelligent Money, its highest commercialisation rate at 59 per cent.MATRADE ENCOURAGES MALAYSIAN EXPORTERS TO TAPCHINA'S MARKETThe Malaysia External Trade Development Corporation (Matrade) is encouraging Malaysian exporters to tap China's market through the e-commerce platform. Matrade TradeCommissioner in Shanghai, Mansor Shah Wahid said the ChinaInternet Network Information Center (CNNIC) indicates the countrywould have 380 million online shoppers by 2016. \"The online businessmodule will serve as an integral component of marketing and sellingproducts. \"China's online retail revenue reached over US$200 billion(RM648.5 billion) in 2012. Malaysian companies should leverage onMatrade's new initiative through the e-Trade programme with Alibabato promote their products,\" he added. Mansor said Alibaba GroupHolding Ltd, China's e-commerce giant which owns online shoppingplatforms, Tmall.com and its sister firm Taobao.com, controlled 80per cent of the country's e-commerce market last year and sold moregoods than eBay and Amazon combined. In China, online shoppingpenetration rates are highest in clothes, accessories, shoes and hats,the cases and bags categories, followed by cosmetics, personal careand household products. CRADLE FUND TO INVEST IN REHDA WANTS RESIDENTIAL PROPERTY ZERO-RATED FROM GST 3-10 TECHNOLOGY START- UPS IN NEXT 2 YEARS The Real Estate and Housing Developers' Association Malaysia (REHDA) has expressed hope that the government Cr a d l e F u n d Sdn considers the association's recommendation that residential Bhd has generated property be zero-rated from the Goods and Services Tax (GST). RM28 million through Its President Datuk Seri Fateh Iskandar Mohamed Mansor said combined co-investment the recommendation would allow developers to claim input tax exercises with five partners from the building materials used in their developments. \"In its current and intends to fund three to form, developers are not allowed to claim input tax and this will 10 Malaysian technology start- inevitably affect house pricing in the long run. \"REHDA shares the ups in the next two years, said same aspiration as the government in providing affordable housing Chief Executive Officer Nazrin to the people, so we truly hope that the government will take heed of Hassan. The agency signed our appeal,\" he said in his speech at the official opening of Wisma co-investing agreements REHDA. \"To competitively position the housing and property industry with four new companies as an efficient value adding sector of the economy, we would like -Fatfish Ventures Sdn Bhd, to propose that impractical and redundant policies, legislative OSK Ventures International provisions, guidelines and practices that inhibit progress be reviewed Bhd, CoEnt Venture Partners in total,\" he added. The introduction or amendments to any policiesPte Ltd and Crystal Horse Investments Pte Ltd. Nazrin said or regulations must be looked at in a holistic manner and must firstlythe agreements would not only benefit the start-ups from consider the small and medium enterprise developers, who are thegetting possibly a larger amount of combined funding, but majority players in the country, he said.they would also receive more combined value-add, coming DECEMBER 2014 |

10 MALAYSIA BUSINESS NEWS SMALL CONSUMER APPLIANCES TO GROW BY 22 PERCENT GLOBALLY BY 2019 Volume sales of small electrical appliances has surpassed major appliances and are expected to grow by 22 percent globally by 2019. Global consumer interest has turned towards small appliances such as air treatment and cooking appliances, and vacuum cleaners, a clear reflection on the huge demands for healthcare and life enhancing products. This was revealed by Market Research Company Euromonitor International on the new consumer appliances research for 2014 through a statement issued in Singapore. The statement said, light fryers that use a tiny amount of oil for frying have been the best performing appliances among consumers in 2014 with global growth exceeding 20 percent in volume terms. More than half of global sales of these products come from China, followed by France, Japan and Turkey. MALAYSIAN ECONOMY EXPANDS BY 5.6 PCT IN Q3 2014 The Malaysian economy expanded by 5.6 per cent in the third quarter this year, higher than the 5.0 per cent achieved in the same quarter last year, driven by private sector demand, said Bank Negara Malaysia (BNM).Meanwhile, gross domestic product (GDP) growth for the second quarter was revised higher to 6.5 per cent from 6.4 per cent previously. Governor Tan Sri Dr Zeti Akhtar Aziz said positive growth rates were also recorded across all economic sectors for the third quarter. The construction sector recorded 9.6 per cent growth, followed by services sector (6.1 per cent), manufacturing (5.3 per cent), agriculture (4.0 per cent) and mining (1.4 per cent). \"Private sector activity remained the key driver of growth during the quarter, with private consumption registering 6.7 per cent growth while public consumption recorded positive growth of 5.3 per cent,\" she told a media briefing on Malaysia's third quarter GDP performance. The inflation rate, as measured in the Consumer Price Index, averaged lower at 3.0 per cent in the third quarter, mainly attributed to the lower inflation in transport category, she said. Zeti said trade surplus narrowed to RM16.8 billion for the quarter under review from RM18.5 billion in the second quarter as gross exports grew at a slower pace of 1.5 per cent. On the ringgit, Zeti said, it was on an appreciating trend against most major and regional currencies during the earlier part of the quarter due to higher demand for Malaysian bonds. It, however, reversed its trend towards the end of the quarter due to external developments, in tandem with most other currencies, she said. She said for the whole of 2014, the central bank expected GDP growth to be between 5.5 per cent and 6.0 per cent. \"We believe that having a growth of this range is a very strong growth, in view of the challenging environment. \"Next year, we expect GDP growth of between 5.0 per cent and 6.0 per cent. \"If there is a moderation in exports, the GDP will be closer to 5.0 per cent but if it were to improve, the GDP will be higher and closer to 6.0 per cent,\" she said. | DECEMBER 2014



12 ENTREPRENEUR QUALITY IS THE SECRET TO LUXURY, STYLE IS THE KEY TO FASHION &GROWTH IS THE COURSE TO SUCCESS SOLUTION POINT ENTREPRISESOLUTION POINT ENTREPRISE, Johor is a reputable boutique that has madeits mark in both online and offline market by maintaining consistent quality at areasonable price to our customers. They aspire to make every woman aware of thelatest trends and fashion of Indian Ethnic Wear.“We sell only what is MIB: Tell us more about your extra pains to bring the best from every displayed on our website, part of India, to your doorstep. Social Media and Blog Boutique?by surpassing the expectations of Once a commitment is made andcustomers. We always look forward to Solution Point is the foremost Ladies an order is accepted, you can restprovide more options to our customers,” and Kids Boutique Clothing Retailer in peace and await finest qualityBelinda Joseph the boutique owner and Supplier in Malaysia. We pay merchandise at unbeatable pricetold Malaysian Indian Business during utmost attention to our product quality, without any compromise on quality orour recent interview. service and value by offering the latest style. We constantly work to provide trends in the industry. the best TRADITIONAL Indian and Western Dresses for all occasions. Our dresses are a class apart and each Our clothing is tailored in mesmerizing dress is unique in its own way. We take styles to enhance the feminine look and accentuate the appearance. Our motto remains 'Quality is the secret to luxury, Style is the key to fashion and Growth is the course to success' MIB: How receptive and aware are Malaysian Indian business people towards product and services offered by you?| DECEMBER 2014

ENTREPRENEUR 13More supportive, without their support MIB: How do you foresee thewe cannot grow our business,awareness among our people market need in Malaysia andspreading online and offline. Since region for the next 5 yearswe deliver as promised by maintaining and beyond?Quality and Service support fromonline business surge. Satisfied Demand for high quality andcustomers recommend their friendsand relatives. reasonable priced clothing is high.MIB: What makes you to We are in the process ofinvolve in this business? upgrading our websiteOur involvement is primarily due to to maximize businessthe passion and love towards classyand wearable fashion. We are proud opportunities andto contribute some of our expertise indeveloping our traditional dress with a enhance our services.modern touch. MIB: YourMIB: Kindly share some opinion on most importantbackground about family Qualities anmembers and how important Entrepreneuris their support for must pose?Entrepreneur like yourself? We uphold our mottoWe are a small family. My husband of “Quality is theSudamani Harikrishnan, my 2 years secret to luxury, Styleold son Eric Alfred and my parents. is the key to fashionWe cannot run business and achieve and Growth is thewithout strong support from family course to success” andmembers. My husband supports me deliver what’s promised.in our daily business operation whilemy parents take care of my son. This MIB: Did youenables me to concentrate and run thebusiness well. offer any special discount and howMIB: Your views on do customers claim the offer?availability of businessopportunities in Malaysian Solution Point Enterpriseand how are you able toassist our community? carries massiveWe are giving opportunities to all, inventory of classy,especially girls who are eager to earnextra income as our distributors with fashionable,simple terms and conditions. Now,more and more single mothers are wearable and qualitycoming forward do business on apart time basis. They only need to clothings both onlinetake orders, we take care of the rest,including mailing out on their behalf. and offline. All our products are sold 365 days at offer price without any compromise to end product quality. Visit our physical store, go online or call us to be amazed. DECEMBER 2014 |

Your DAVID OGILVY,customer who was known as theis your father of advertising,wife legendarily said, | DECEMBER 2014 “ e customer is not an idiot, she is your wife.”

EXCLUSIVE 15Building a customer relationship is similar to building respond with your basic data such as your name, location a marriage where the business is the husband while and contact details. This info is used to track customer the customer is the wife. Have you been faced with purchasing behaviours. There is a choice for the customera situation where you assumed your relationship with a to obtain proposals from their email account. This is trackedcustomer was going strong, only to find out she’s has an eye in order to see the behaviours of the customer. Many Nikeon a competing vendor? customers through their online portals and blogs can or mayYou are an entrepreneur and you come back from a sales demand certain colors of a sneaker to be launched. Nikeconference feeling less confident and betrayed that your relationship with its customer is one of the best examplescustomer switched from your product to another product of customer satisfaction as it helps the customer to makesame is like your wife is cheating on you with another guy. changes to what Nike is offering, they feel their view is beingWhy is that so, because what you give to your customer is noticed and act upon. Asking about the needs of the othernot satisfactory? Same can be seen with the case of Qantas half helps in maintaining a stronger relationship same as aAirlines, it was one of the oldest and best airlines in Australia, husband ask the need of the wife. He can try to accomplishbut due to unsatisfactory measures taken by the company, what better he could do in order to satisfy her need or tocustomers soon switched to another airline. Why is that such make her feel that she matters. Porsche is an example thatcompanies do not bother what their can be quoted here, where customerscustomers want? are free to customize their productsA company should wait till their Asking about the needs according to their need wether it’s thecustomer affirm their relationship of the other half helps in colour of the car or the specifications. The customer always has a choice ofstatus. They will probably hear about maintaining a stronger changing or editing according to hisit only after she’s taken her commerce relationship same as a needs.somewhere else. Be practical and husband ask the need ofdiscover her true emotional state by the wife. He can try to There are many companies that are notenquiring what the customers value accomplish what better he building proper customer relationshipmost. What should the business do and that is why in this technologicalto sustain the relationship? If the could do in order to satisfy environment, customers switch fromcompany is doing something good in her need or to make her feel one product or a service to another.achieving the goals of the customer, Why is that so, when all the questionshow can it improve in the service or that she matters. asked are directly related to customerthe product. What kind of relation satisfaction? Just like the relation ofor approach the customers want to a husband and wife, businesses dobe with the business? How to make the customers realize come to fault and it’s the sole responsibility of the businessthat the business cares about them just like in a successful (husband) to understand that their service or quality leavesmarital relationship? much to be desired. They don’t need to ask the customer those questions but just fix the problem first and fast. If theyPerhaps you’re unwilling to ask these queries since you’re don’t, their competition will be happy to do it for them. If it’sfrightened of your customers’ answers. After all, what if she improved pricing she wants, convince her to purchase tosays she isn’t pleased? What if she needs improvement, bigger volume. If she wants rapid turnaround, value thoseconcessions and greater value? If those concerns or schemes at a margin so that she obtains the extra care andanything else are troubling your buyer, you must know it from assurance.her before she runs into the arms of the competition. So,grip adverse answers and answer them with thankfulness. Marital relations between a husband and a wife don’t alwaysPropose to encounter her requirements by inquiring for things focus on needs, but make her feel that she is important;in return. although he is busy but still he remembers her. The business perspective to a customer can easily be identified thatNike is one of the major brands in today’s world. They the customer need and want is the sole responsibility ofconstrued their customer relationships in direction to bring the firm but are all other firms doing that? So what makesin revenue along with customer satisfaction. Nike practices this firm special for the customer? The answer lies in theon site value info in order to enhance customer relationship incentives that a firm gives to their customers. Whether it’smanagement. Ordering a product from Nike request you to a technological firm or a service or any other traditional firm, DECEMBER 2014 |

16 EXCLUSIVEeither it’s a FMCG or it’s a government industry, customer track goes unfriendly. Take the time to establish your networkalways need an extra attention or incentive that makes them of connections and educate you customers. Communicationcommitted to the firm. Like Mc Donalds the world’s largest is one of the strongest channels that help the company tofood chain, we knows that customer are satisfied not only track needs, demands and market trend.with the product but with extra incentives like quality, service,environment and availabilities. Availability! Yes, for a strong A marriage is a state where the individuals are mature enoughmarital relationship husband should always be available for to enter or leave at any time. But what makes them stay for ahis wife like the connection with the telecom sector. Millions longer time or a life time? The concept that points towards theof customers’ queries using cellular phones are dealt with free competition in the market is that buyers and sellers havejust a call away. Many companies have centers so that choices. Be familiar with the market prices, quality and naturecustomers could engage them directly like what DHL has of the product or service. Customers are now mature enoughdone, available nearly everywhere in the world for quick to seek this out. To make them stay longer one should useresponse. different strategies in retaining loyal customer. Once an iPhone user always an iPhone user, this is due to the qualityCommunication is an interactive activity, so do it early and and features of the product that manufacturer provides withoften with your wife and more often where businesses are the smart phone. In this changing technological environment,concerned. Relationships have a low shelf life. No matter buyers have the choice to move towards any given markethow delightful, excited or persuasive a product is, no one of cellphones but iPhone remains the choice of brand loyalwill remember the product or a service from a business card customers and for some , a luxury brand in many countries.or one meeting. One of the major errors folks make is that This is because the image that has been set by the companythey come home from networking events and fail to follow with its quality, the extra features and the access of apps.up. Businesses should make the connection instantly. They It became life easier for them from buying that product or ashould send a nice-to-meet e-mail to let these new associates service related to its usage.identify the business or a company knows them and figuredout their need. Directly strengthen your relation and tell Various touch points are there of one’s wife. The samethem who you are and what your company do? A company phenomena are applied in a business model where ainfrequently encounters individuals at the particular instant customer has different touch point. Like for Coke, teenagerswhen they need what is offered. When they're ready, they now days have too much information and to build such a freshthink of your company, only if they stopover on their minds. It's relationship with them needs a lot of work. So what Cokemandatory to keep a link sincere than to be earnest once the does? Advertise. The advertisements that Coke did in past | DECEMBER 2014

EXCLUSIVE 17few years in different regions is unmatchable in attracting reimbursement, the customer service representative toldmany new young customers and linking them daily. But the customer that they wanted to \"make him whole, and givewhere does advertisement relates to the marital life? How a him an experience nothing short of fantastic.\" They quicklycustomer is like your wife with respect to advertisement? The filled his rewards card with $50 of stock credit. This is a wayexpression of love and being available is what advertisement of a world’s biggest MNC say sorry and not only this; majorall about. A wife needs to know how much a husband loves multinational corporations in the world do this in order toher and cherish her by its actions it’s like valentine to a wife. retain their customers for a longer time.And that is exactly what Coke did to its customers, madethem realize that we are like a family and we love you and To maintain a healthy relationship with a wife, the husbandoffer you things you want. should always engage them with something that when he is not around, she doesn’t miss a thing about him and craveThere are times when a wife is mad at something, a fault about him more than ever. But how to engage your wifethat husband did. But to feel sorry on that fault, husband try when you are not always around? In the present social age,to make her feel happy. So that a long lasting relationship it is not only imaginable, but extremely easy and low-costis confirmed. A discontented Starbucks customer called for business to engage with customers and work regardlessin to the firm's corporate offices after a mix-up with a New of physical location and other obstacles. Cheers to socialJersey outlet's barista. In its place of only giving him a networking technology, business has a chance to involve customer in real-time at every phase of product planning, production and distribution in order to lessen risks and bring value to customers. Like a marriage, a business association is always dual , so don’t be frightened to ask what you can do to improve the relationship. The answer to the age old question, can this corporate relationship be saved? It has a much better chance of being yes. In a much shorter and brief scenario, when a customer (Wife) purchases any service (Marries) from the Company or the Sales person (Husband). The whole thing goes well throughout early days (Guarantee and Warranty period). But unexpectedly the purchaser comes up roaring to the organization and asks either money back or termination of service (Files for Divorce). The wife gets annoyed with her husband fails delivering capacities and promises made and marriage breakdowns on a bad note. So that’s why, be loyal to your wife. It’s not one time promise you discuss but an enduring relationship. Business need to love their customers 24/7 and 365 days or else they have many choices open. DECEMBER 2014 |

18 INVESTMENT • by S. Nagaraju SinniahOVERCOME YOUR FEAR INSTOCK MARKET INVESTMENTMany people have wrong ideas about the stock market. WHAT IS STOCK MARKET They believe that to invest in the stock market they need to be either very rich, be investment traders or The stock market represents companies for public investorsfinancial experts. This is not so. to buy and sell shares. Through this, investor will become the company shareholder and enjoy potential gain from valueInvesting is just money generating more money, therefore, and dividend. Likewise, companies will have an option toanybody with sufficient knowledge about the market and a access capital. Stock market investment is very personalizedgoal to increase one’s financial riches can invest in the stock and interesting if we are equipped with enough knowledgemarket. In fact, you can start investing with a very low capital. and information. You can have your own mind and make yourIt is a known fact that investing in stocks is one of the most own investment decision, wisely.profitable of investments. BURSA MALAYSIA STOCK EXCHANGEEDUCATE YOURSELF WITH THE BASICS OF STOCKMARKET In Malaysia the stock exchange is known as Bursa Malaysia Stock Exchange. It is a regulated and organized marketFEAR keeps people away from investing in the stock avenue where buying and selling of shares are activelymarket. Lack of knowledge and exposure in the stock market traded. There are two types of market where companies goinvestment have caused many to shy away and lag behind listing; Main Market and ACE Market. Main Market is forin the stock market investment; hence, missing out on the established companies with strong track records, whereas,opportunities to expand their riches. Just master the basics. the ACE Market is for emerging companies.You don’t have to know too much to invest, successfully. PRIMARY MARKETWHAT IS ‘SHARE’ When a new company intent to go for listing in Stock‘Share’ is business. Let’s say, you start a business with a Exchange, they will issue new shares to the public known aspartner and invest an equal amount of investment. Both Initial Public Offering (IPO). This is primary market becausepartners will hold an equal share of 50% each and become the proceeds of sales of shares will go to the company.shareholders in the company. SECONDARY MARKETThereafter, business grows steadily and a huge amount ofcapital would be needed for an expansion plan. The ideal Upon listing, the shares tradable in Bursa Malaysia Stockway would be to sell your share to the public, and get Exchange are known as secondary market. All listed sharesyour company listed in Stock Exchange. Now, the public will be traded daily during market hours in Bursa Malaysiawho purchases your company shares would automaticallybecome shareholders.| DECEMBER 2014

INVESTMENT 19STOCK EXCHANGE HOW TO TRADE IN STOCK MARKET Type of shares available is Ordinary Shares and Preference To trade (buy and sell) in the stock market, you need to:Shares. Ordinary Share is when you purchase a share, youown a share of the company. As a shareholder you are 1. Engage a Remisier or a Dealer Representative who isentitled for dividend and have voting rights during Annual attached to any Stock Broking Company reporting toGeneral Meeting. Preference Share refers to prefered Bursa Malaysia Stock Exchange.shareholders where you receive dividend earlier thanOrdinary Shareholders, but without voting rights during 2. Open a Central Depository System (CDS) Account andAnnual General Meeting. Trading Account.FEAR OF INVESTING IN STOCK MARKET Now, you can start your investment in stock market. You can either do normal trading or online trading. Normal trading isStock Market investment is easy to understand if one is willing done through Remisier whereas Online trading is done byto learn. Everybody gets excited on share investment and you.investing with a hope that they will make money. Their hopewould be shattered if their investment had given negative Two most important analyses of stock market are Technicalreturns. Analysis and Fundamental Analysis. As an investor, it is very important to know these analyses before investing. Basically,The simple rule to make money in stock market investment is Technical Analysis is to track stock price movement based onBUY LOW and SELL HIGH. It seems very easy to understand historical price where charts and graphs are used to identifyand follow but many fail to tune in to this simple rule. We often the trend.make wrong decisions. There are many reasons why StockInvestment creates fear in many. Firstly, many don’t have Meanwhile, Fundamental Analysis is based on economicbasic knowledge and understanding about the stock market. growth, fiscal policies, financial statement, company analysisIn present situation, many would rather find easy ways to and industrial analysis.make money and invest without taking any effort to learn.Investing without knowledge is a sure road to disaster. Investing in Bursa Malaysia will allow you to buy and sell your preferred stock any time during the market hours.Secondly, without knowledge, fear of losing money is always Additionally, to monitor your investment, Bursa Malaysiathere. We would not know whether we had invested in right provides sophisticated monitoring system. Moreover, thestock, or whether our timing was right. transaction cost is much cheaper compared to other types of investment. Eventually, you will become a wise investor andThirdly, many investments are based on rumours and able to manage your investment portfolio, effectively.hearsays, hence, failing to get the facts right. Investingwithout market discipline and reliable information can provoke Just remember these – don’t let fear hold you back fromone to react emotionally. Investing in stocks is proven to be your full potential to make money, and when you have finallya profitable one but looking back and re-anchoring its basic decided to invest in the stock market, use money from yourphilosophy is vital. own saving and don’t borrow money from others. Start small, be patient and learn slowly with much discipline. HAPPY INVESTING!!! S. Nagaraju Sinniah has 15 years of trading experience in Malaysian Stock Market. He can be reached at [email protected] DECEMBER 2014 |

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QUOTES 23 There’s no So the notion of Our agenda is question that wealth making an incremental to hire a range of different types of creation in Asia is investment is to see people. Design people, faster and bigger how we can think innovation people, than it’s ever been people from industry–to anywhere in the outside-in. We have weave them into the to think: ‘How can we fabric of creating this world behave like a tech new model of Structurally, we’ve company?’ banking changed the bank so We think there it’s a lot more customer QUOTES is a reasonable chance from that in the world of activity driven and tomorrow or the next a lot more annuity Piyush five years you couldtransactional flow driven. Gupta build out a retail We’ve become a much banking franchise bigger flow player than purely based just a large lending on digital player In any new position Theyou come in to, you’ve got most important to listen. I call it my 100- learning years of your life are not day rule, where I spend behind you butthe first 100 days listening just a head and figuring it out. You you learn about the history, the context of how they were doing things DECEMBER 2014 |

24 LIFESTYLE • by Thevi SinnaduraiWorkingWith YourThoughtsLet us look at this diagram fora better understanding:THOUGHTS BEHAVIOUR• I cannot chair this • Avoid meeting meeting my boss• I am not good • Avoid• Everyone will think attending I am stupid other meetings Current SituationFEELINGS PHYSICAL SENSATION I get a call from my Boss.• Anxious • Difficult to He wanted me to chair an• Upset important meeting• Embarassed concentrate • Heart beats faster KEY PRINCIPLES • Becoming sweaty • Our thoughts influence the way we feel and Early/Past Experience behave in any given situation. • Our interpretation of a situation is influenced by the beliefs we hold about ourselves, other people and the world around us. | DECEMBER 2014

LIFESTYLE 25The chart above is of Sharon. Her situation is chairing • PESSIMISM - “Life is a struggle. I don’t think we are a meeting at work. Her thoughts, behaviour, physical meant to be happy. I don’t trust people who are happy. If symptoms and emotions are all influenced by each something good happens in my life, I usually have to payother. She thinks that “everyone will think that I am stupid”, for it with something bad.”which contributes to her feeling upset, embarrassed, as wellas making her heart beat faster and becoming sweaty. She Exercisefinds it difficult to concentrate as well. As a result of this, shenow actively avoids going to any meetings. This can cause # Thought Record TemplateSharon to feel even more anxious and embarrassed andstrengthens her negative thoughts. ExampleIf Sharon thought she was able to chair the meeting, and did 1. THE SITUATIONnot avoid future meetings, this can then help create a morebalanced emotion and to manage anxiety. Briefly describe the situation you would like to have handled better. This will help you remember it later if you want toTYPES OF NEGATIVE THINKING review your notes.• ALL-OR-NOTHING THINKING - “I have to do things “I made a mistake at work. I felt anxious and embarrassed. I perfectly, because anything less than perfect is a failure.” was reminded of past failures.”• DISQUALIFYING THE POSITIVES - “Nothing goes my 2. INITIAL THOUGHT way. I don’t like my life. It feels like one disappointment after another.” A variation is being overly judgmental: What thought first popped into your mind? This was probably “Things aren’t like they used to be. The world is falling a subconscious or automatic thought that you have had apart. People aren’t nice any more. I don’t like what I see before. around me.” “I feel like a failure. If people knew the real me, they wouldn't• NEGATIVE SELF-LABELLING - “I feel like a failure. I'm like me.” flawed. If people knew the real me, they wouldn't like me.” 3. NEGATIVE THINKING• CATASTROPHIZING - “If something is going to happen, it'll probably be the worst case scenario.” Identify the negative thinking behind your initial thought. Choose one or more from the list of common types of• MIND READING - “I can tell people don't like me because negative thinking. of the way they behave.” “This is self-labelling and disqualifying the positives.”• SHOULD STATEMENTS - “People should be fair. If I'm nice to them, they should be nice back.” 4. SOURCE OF NEGATIVE BELIEF• EXCESSIVE NEED FOR APPROVAL - “I can only be Can you trace your thinking back to a situation or person? happy if people like me. If someone is upset, it's probably Is there a deep belief or fear driving your thinking? Search my fault.” your heart.• DISQUALIFYING THE PRESENT - “I'll relax later. But “I can hear the voice of my parent saying that I’m a failure and first I have to rush to finish this.” that I’ll never amount to anything.”• DWELLING ON PAIN - “If I dwell on why I’m unhappy DECEMBER 2014 | and think about what went wrong, maybe I’ll feel better.” Alternately, “if I worry enough about my problem, maybe I will feel better.”

26 LIFESTYLE5. CHALLENGE YOUR THINKING 10. IMPROVEMENTLook at the evidence both for and against your thinking. Have Do you feel slightly better or more optimistic? This stepyou been in a similar situation before? What did you learn reinforces the idea that if you change your thinking, you willfrom it? What strengths do you bring to this situation? Make change your mood. Gradually over time, your thinking and lifesure you see the whole picture. will begin to improve.“I'm hard on myself. I don't always succeed, but I do If you write a thoughtsometimes. People have complimented me on my work. I feel record every day for aoverwhelmed when I try to be perfect.” few weeks, you will begin to change your thinking.6. CONSIDER THE CONSEQUENCES You'll spot your negative thinking quickly and letWhat are the short-term and long-term consequences if you it go. You will come upcontinue to think like this? Look at the physical, psychological, with better alternatives.professional, and emotional consequences. You will practice your healthier way of thinking“I'm damaging my self-esteem. If I continue to think like this, and incorporate it intomy negativity will affect my relationships and possibly my your life.health. I'll become exhausted.” THE STEP THOUGHT RECORD AND CHANGE7. ALTERNATIVE THINKING The step thought record illustrated above is designed toThe previous steps of the thought record helped you produce fast and long-lasting change because it is based onunderstand your thinking and lower your defences. Now that the steps of self-change.you've considered the facts, write down a healthier way ofthinking. • Identify what you need to change • Let it go“I don't have to succeed at everything. I can learn from my • Learn healthier coping skills and thinkingmistakes. I’m not a failure. I want to get rid of this negative • Incorporate these changes into your lifethinking. I'm being hard on myself.” Steps 1-6 are about identifying what you need to change8. POSITIVE BELIEF AND AFFIRMATION and letting it go. Steps 7-10 are about developing healthier thinking and incorporating it into your life.Write down a statement that reflects your healthier beliefs.Find something that you can repeat to yourself. Doing this well takes some patience and practice, but if you stick with it you will be very pleasantly surprised at the results“A mistake is not failure. I am successful in many ways.” you can get.9. ACTION PLAN For a more complete guide to cognitive therapy refer to the book \"I Want to Change My Life\" by Dr. Steven M. Melemis.What action can you take to support your new thinking? Thevi Sinnadurai is a Practitioner in“The next time I make a mistake, I won't dwell on the Clinical Hypnosis, Practitioner in Cognitivenegatives. Instead I will focus on what I can learn from my Behaviour Hypnotherapy, NS-NLP Mastermistake. I will remind myself of my past successes.” Practitioner, Certified Law Of Attraction Trainer and Emotional Freedom Technique Practitioner (EFT). She can be reached at: [email protected] | DECEMBER 2014

HUMAN CAPITAL 27IIn this competitive Business Talk: It is best at times to just share business environment with your clients as to your true most business persons “Let your capacity and capability. Manyhave to put in much effort performance do the clients would appreciate yourto convince their potential honesty and forge a businesscustomers. relationship.In the process, most will claim talking” Ask for more time to deliverand talk ‘big’ and in many the desired results rather thanoccasions fake themselves promising them the ‘sky’ andfor whom they are not. the ‘moon’ whilst presentationFrankly, this habit will only do and only deliver ‘peanuts’ inmore harm to their reputation the end.and personality rather thanany good. Have discussions with your clients from time to timeWhy you have to fake and make them understandyourself? the challenges you are undergoing. Don’t keep itMany have no confidence to yourself and when thein themselves or are dateline is due and you areinexperienced in their field. unable to deliver, you comeAs such, in order to secure out with 101 excuses.business they have tofake their capabilities and Never throw the ball to theachievements. Some even client’s court and say thatare daring enough to fake the delay was due to theirthe performance reports and own fault. This habit is totallystatistics. Just imagine if unacceptable.the client finds out the truthsomeday, it will be ‘terribly’ As opportunity is given, giveembarrassing. it your best and fulfill your client’s demand. The successMost times, those who fake of this opportunity will opentheir talent and capabilities doors for many other businesswill only survive a short options.span of time in businessrelationships as the client Remember in business “fakewill start questioning when it and make it” often backfires.the desired results cannot be Take note and don’t throwproduced. sand into your own rice bowl. Honesty is the best policy and let your performance do theEven when facts are twisted and turned, it cannot stand long. talking.As a result, the reputation of the business person is tarnishedand the word will be spread in the market. Kumareswaran Sinayah, LLB (Hons) London, GDMII Managing Director ofIn a business relationship, integrity is an important element. Kuala Lumpur PostIf a person is found to be untrustworthy and incompetent, he will not be trusted by his clients and the future of his business [email protected] doomed. DECEMBER 2014 |

28 ANCIENT WISDOM • by Ganesh MuruganBusiness MantrasFrom Ancient IndianWisdom of ThiruKKuralSEEK EXPERT GUIDANCE Thiruvalluvar is a celebrated ancient Tamil poet born on the Southern India. Thiruvalluvar is thought to haveThe present business world is becoming more complex lived sometime between the 1st century BC and the and new strategies comes every month to make us 8th century AD. He is the author of the famous ancient more stressful as we need to be at the competitive work “Thirukkural” which was written 2000 yearsedge. ago and it covers all major human virtues. ThirukkuralIn this world of changing economic scenario let us take some comprises 1330 Couplets in 133 Chapters with 10time to look back into the ancient wisdom of human values. couplets per chapter.Now, ask yourself a question, what will you do when your The fascinating thing is how this great poet was able toeyes get stressed? Yes, just glance through some green encapsulate deep business concepts in a couplet of 7 words.patches and the blue sky. When you are stressed with more We can see the pure wisdom in his writings.and more business concepts, take a deep... breath... andlets travel 2000 years back and see the ancient wisdom in Here in couplet 677 he explains about “Seeking on expertbusiness management where the concepts were wisely told guidance before starting a project or a business”and the meaning is deeper.Thirukkural said to be the second highest translatedbook after the Bible, it has been translated into morethan 37 languages.France has been displaying “Kurals” in buses and trainsin their own language. Could you imagine now the vitalstuff in these couplets.| DECEMBER 2014

ANCIENT WISDOM 29YOUNG ENTREPRENEUR: MIND-SET expertise. Once you have that information and guidance then the chance of the success is high and you could avoid manyIn current era of online businesses and high-end technologies pitfalls which you might encounter in the path of success.in hand, young entrepreneurs have different views on Then we can blend our own ideas and creativity to make itbusiness which they intend to start. With inexperienced more proficient.perception of the market and insufficient domain knowledge,they jump into the race, so the result follows within a few We should seek expert guidance in starting a new career,months of in business is … new business or change of business and many more things to mitigate risk and improved success ratio. • Insufficient cash flow People who could help you in this scenario are : • High overhead expenses • Business Coach • No proper business & marketing plans • Consultants • No loan re-payment • Trustable Friends or RelativesSo many businesses die young in the jungle of business whenthey didn’t get enough guidance-nourishment for growth. The more clarity you have on the task which you encounter, the higher is your rate of success, mitigate the risk that comeBusiness can’t run if they depend only on glossy offices and along the way. Let’s get guidance and do great!attractive websites. Yes, off course website is an essentialtool on today’s business strategy but what we are talking We can learn plenty of great insights from Thirukkural for allhere is how a young business men and women can start aspects of our life to lead a successful business. Will meetsucceeding in the early stages of business and how they you with another awesome couplet !could avoid costly-mistakes. Complied by Ganesh Murugan, MBA,IITAccording to the wise poet and his couplet:677 (PMP), PhD (Perusing) Business Analyst, Solution Architect and CEO of eSolutionsThis great poet very clearly predicted 2000 years back that, Webbers Sdn Bhdbefore starting any new task or a project or a business, which : [email protected] have no prior experience in that area, we have to seek Skype : esolutions_ganeshexpert guidance, i.e. to ask and learn from the experienced : ganesh muruganpeople who already have that domain knowledge and DECEMBER 2014 |

30 INFOGRAPHICDO WOMEN ASK? | DECEMBER 2014

INFOGRAPHIC 3160%Malaysian inopinion womenare afraid thenmen, in corporateworldN evertheless, 8 0 % of respondents that participated agreedthat women capable for gettingwork done much easier thanman. A 40% of 102 respondentsto an online survey conductedby Malaysian Indian BusinessMagazine says that MalaysianIndian women afraid in puttingforward their views.The survey participated mainly bybusiness owners , professionalsand senior management alsofound that 50% of discussionmaking process delayed whenwomen cries during negotiations.DECEMBER 2014 |

32 EVENT COVERAGEJOB SEEKING ENDS HEREJobsuria in collaboration with International University of Malaya-Wales hosted Mini Career, Education Fair and Seminar titled“Jobs Seeking Ends Here” at Kuala Lumpurrecently. According to Mr. Ramesh Rao Guruguloo,CEO of Jobsuria Sdn Bhd the Free public event &seminar for people and Mini Career & EducationFair was solely organised to create a great platformbenefitting the jobs seeking community, as well asthe potential Employers who is seeking their righttalents.The event was officiated by Y. Bhg. Prof Dato’Dr. Abdul Razak Bin Abdul , Chairman, Board ofDirectors Human Resource Development Fund[HRDF]. Also present Y. Bhg. Senator PuanBathmavathi Krishnan and Prof Dr. Hamzah BinAbdul Rahman, President, International Universityof Malaya Wales. | DECEMBER 2014

EVENT COVERAGE 33Y. Bhg. Prof Dato’ Dr. Abdul Razak Bin Abdul , Chairman,Board of Directors Human Resource Development Fund[HRDF] DECEMBER 2014 |

34 FACTS AND FIGURESRM402 MILLION CONTRACT US$1.7 TRILLIONPembinaan Mitrajaya Sdn Bhd, has secured a RM402 Euromonitor International forecasted that internetmillion contract from Sunrise Pioneer Sdn Bhd, a retailing to increase by 15 percent compound annualmember of the UEM Sunrise Group, to execute and growth rate [CAGR] to reach US$1.7 trillion by 2019,complete the main building and external works of two making multichannel operations key for all retailerscondominium blocks at Mont' Kiara. The contract is looking for growth. An online retailing is set to generateexpected to be completed by Aug 2, 2017, Mitrajaya a third of all new retail sales, driven by strong growthHoldings said. in both emerging and developed markets. Amazon and Alibaba are the only online retailers in the top 15 global retail rankings. Whereas, Mobile Internet retailing would account for 32 percent of Internet retailing sales compared to 18 percent in 2014.RM430 MILLION HANDICRAFT 200,000 GST REGISTRANTSALES Royal Malaysian Customs Department said in theMalaysian new and quality local handicraft products statement it is confident there would be about 200,000have succeeded in increasing sales to exceed the companies GST-registered by year-end. As of Novyear's target of RM430 million. Tourism and Culture 4, 2014 122,719 companies have registered for theMinister Datuk Seri Mohamed Nazri Abdul Aziz said Goods and Services Tax (GST). The department saidthe value of local handicraft sales jumped drastically to the latest data showed a continuing rise in the numberRM426.8 by September. The government has told all of companies registering for the GST, with the Dec 31tourist agents nationwide to only bring tourists to shops deadline.and boutiques which sell genuine batik and songket,he added. 40% WASTEWATER INTO SEA | DECEMBER 2014 At least 40 percent of the Middle East’s wastewater is discharged into the sea when the Treated Sewage Effluent [TSE] could be stored in aquifers and reused for more water-efficient purposes, Arcadis said in a report. In the region, 40 percent to 60 percent of TSE is wasted, the Dutch designer of water-treatment projects, infrastructure, bridges and dikes wrote in an aquifer recharge report by Titia De Mes and Philip Bourne.

FACTS AND FIGURES 3520% INCREASE S$801 SPENT MORECoca-Cola Bottlers (M) Sdn Bhd (CCBM) expects its The average expenditure of the poorest 10 per centnew production line to boost capacity by 20 per cent, or of households in Singapore exceeded their average750 bottles a minute. Chief executive officer, Stephen income by S$801 a month, according to the HouseholdJames Lusk, said the plant currently had five lines Expenditure Survey 2012/13. About 55 per cent of theirproducing about 43,000 cases daily. Lusk said the new income was derived from work, while the remainingline would be used to bottle Coca-Cola, Sprite, A&W, 45 per cent was from non-work income sources suchFanta and Dasani drinking water. Currently, it bottles as investment income and regular transfers from theCoca-Cola, Fanta, Sprite, A&W, Schweppes, Heaven Government,\" Minister for Trade and Industry Lim Hngand Earth, Minute Maid Pulpy and Dasani drinking water Kiang.for the Malaysian market. RM100 MILLION VENTUREU$1.89 CAPITAL FUNDBILLION FORPLANES Axiata GroupHong Kong billionaire Bhd and MalaysiaLi Ka-Shing buying 35 Venture Capital Managementplanes from companies Bhd (MAVCAP) is establishing aincluding General RM100 million venture capitalElectric Co.’s aviation fund, the Axiata Digital Innovation Fund (ADIF), to spur innovation and growth of Malaysia’s digital ecosystemservices unit to enter and nurture regional champions. President and group CEO Datuk Seri Jamaludin Ibrahim said Axiata andaircraft leasing at MAVCAP will commit RM20 millon each, for phase one, with the remaining to be raised from other principalUS$1.89 Billion. Li, investors. Jamaludin said the company and MAVCAP is in talks with several companies currently, to identify theAsia’s richest man, is entering the plane-leasing market potential investors to the fund.as increasing urbanization and a growing middle class US$29.5 BILLIONis fueling a surge in travel demand across the world’s REVENUEmost populous continent. “The aircraft leasing business With global revenues of US$29.5 billion and a profit of US$1.76 billion in 2013, Haier is the world's largestwill generate long-term steady income for the group,” home appliance provider by market share. Euromonitor International, named Haier the number one major homeLi’s Cheung Kong Holding Ltd. said in filing to authority. appliances brand globally in terms of market share every year for the last five years. In 2012 the Boston Consulting Group named Haier as one of the ten most innovative companies in the world. DECEMBER 2014 |

36 MANAGEMENT SOFTWARE • by Palani Murugappan Data Analysis Utilizing MS Excel Part 2 UNDERSTANDING DATA ANALYSIS In the last article, the process of data analysis in terms of selecting the lowest two quotations from various vendors; and analyzing sales data were shown. In this article, we will probe the data further to gather other meaningful information. ANALYZING SALES DATA USING EXCEL FUNCTIONS Let us assume you have the following sales figures by Region for the various customers. Figures are compilation of total sales amount on a quarterly basis. | DECEMBER 2014

37MANAGEMENT SOFTWAREBased on the above data, let us look at what type of analysis Next, let us perform the calculation of Total Sales by Region.that can be done. For example, when a sales manager looks Here, the Excel function SUMIF is used to select a specificat the above data, he/she may want to look at how many region from all of the regions and perform the calculationsblank cells (representing zero sales) are there. This can be accordingly. The tabulated Total Sales are as follows:achieved by using the COUNTBLANK function in Excel withthe following results:The results above indicates that there are 3, 2, 1, and 0 blank Based on the above Total Sales figures, a pie chart is createdcells based on the Quarters 1, 2, 3, and 4 respectively. to depict the segments based on percentage of sales amount as follows.Next, expanding on the COUNTBLANK function, how wouldthe sales manager determine which Regions have zero salesbased on above? Here, the Excel function COUNTIFS isused to determine the total number of blank cells based onRegions as follows:Based on the above data, the sales manager may now wantto do an analysis by Region and by Quarter. This can besummarized and simplified as follows:The Total column results matches that in point 2 calculated Moving on, by probing the Total Sales more in detail, a samplepreviously. Note that all calculations are performed using table by Region and Quarters can be created as follows. Thebuilt-in functions of Excel; nothing is done by manual selection calculations are based on using the SUMIF function onceof cells. again. DECEMBER 2014 |

38 MANAGEMENT SOFTWARE As in the previous article, the feature called Conditional Formatting is used to highlight the highest sales by Region in red as illustrated.The above data can be represented by a 3-D column chartas below: What can one conclude from the above? For the general person, it seems obvious that the salesmen are going “all out” to gather the most amount of sales in the final Quarter 4 (with the exception of Quarter 2). In the next example, you shall be shown a “different” aspect of data anlysis by using the feature called Pivot Table.The data above can be summarized further by analyzing ANALYZING SALES DATA USING PIVOT TABLEwhich Quarter produced the highest Sales as follows. This isdone utilizing the Nested IF function in Excel together with the Another quicker way of gathering information by performingfunction MAX. data analysis is using the Pivot Table. A pivot table can be invoked by highlighting the entire data (with the header) and clicking on the Pivot Table command button within the Insert tab. By dragging and dropping the relevant fields in specific areas, a summary of the above data is represented as belowOnce again, the data of highest sales can be depicted using Note that the Region is presented based on ascending order.an exploded pie chart as illustrated below. This is the default option when pivot table is invoked. The first column of data is presented in an ascending manner. To give the pivot table a fancy look, one can apply the Conditional Formatting Data Bars option as illustrated.| DECEMBER 2014

39MANAGEMENT SOFTWAREBesides the option of Data bars, the user can also select theIcon Sets option within Conditional Formatting. An exampleof Icon Set is applied and displayed below. This then alters the appearance of the chart to display the columns in Quarter 1 with values between selected range only.The Icon Sets can be set based specific conditions where thethree colors i.e. green, yellow and red are displayed basedon conditions satisfied e.g. Sales Amount greater than 1000in green.Based on the compiled data within the Pivot Table, a PivotChart can be created as in the illustration.Note that based on the chart above, one can filter the chart to Palani Murugappandisplay values between 500 to 1000 only for Quarter 1 as in H a v i n g b e e n a corporate trainer for thethe dialog box option below. last 14 years, Palani specializes in training participants how best to perform data analysis from company’s raw data and concluding from the information gathered by harnessing Excel’s built-in functions and features. A HRDF certified trainer and author of 51 books to-date on various software applications, Palani is passionate on what Excel can do, and how best to present data in different formats.More information is covered in his website. He can be reached at: [email protected] www.avimursolutions.com DECEMBER 2014 |

40 EASTERN MANAGEMENT • by Dr Balan Kautilya’s Aphorisms in Management Management is culture specific for a management system, to be effective; it has to be rooted in the cultural soil of the country and community where it is to be practiced. The theories and concepts of modern management from the west have dominated management literatures over the last two centuries. This dominance is largely due to the colonization and the widespread use of English language. However, a careful analysis of many of the western management theories and concepts reveals that it has been in practice in Asian countries especially in India and also in China for centuries although these practices however were not in the context organizational management but in the context of state or political governance. Management is culture specific for a management system, to be effective; it has to be rooted in the cultural soil of the country and community where it is to be practiced. Many communities and countries in the world are now trying to discover and explore their own system of management. In the Malaysian context, the previous Prime Minister, Datuk Seri Abdullah Ahmad Badawi attempted to promote an approach called Islam Hadhari or civilization Islam, in which management was also included. The exploration of the Asian context of management for| DECEMBER 2014

41EASTERN MANAGEMENTmanagers began with wider understanding The Arthashastra (4th Century B.C) isof Japanese management three decades treatise on political economy which wasago. The discussion and the studies on the written by Kautilya in the ancient India.Chinese management are also growing in Kautilya was the prime minister and adviserrecent years especially based on the literatures for Emperor Chandragupta Maurya, whoon Confucianism and Sun Tzu Art of War. Today, was the contemporary of Alexander thethe Sun Tzu’s Art of War and the teaching of Great. Kautilya’s Arthashastra is often comparedConfucius and is used widely in the management to Machiavelli’s The Prince (15th century A.D),and several studies have been conducted to integrate with which it shares many common philosophicalConfucianism in human resource management and and practical views. The Kautilya’s Arthashastra dealsthe war strategies of Sun Tzu in the context of strategic with different aspects management which includesmanagement. strategic management, financial management, accounting, human resource management, corporate governance,We should also note that besides China, a large part social responsibility, etc. Kautilya analyses the entireof tradition in Japan, Korea, Taiwan, Vietnam and management issues in following ways and lets look at itSingapore drive from Confucian heritage. Similarly the from the contemporary organizational management: - WhyIndian management also has a strong tradition which do you have to do business? To generate wealth (artha)continues to sustain the interpersonal world in Indian and to earn profits. For what purpose wealth and profits areorganizations worldwide. generated? To share the wealth and profits earned among the shareholders. Why? Wealth and profits makes theThe Indian civilization, with recorded history of more than shareholders, employees, customers, suppliers, distributors5000 years is one of the oldest civilizations in the world and and also the government happy.the contribution of India and Indians to this world is enormousin various fields of knowledge. Several ancient Indianclassics such as the Valmiki Ramayana, the Mahabharata(includes the Bhagavad-Gita), the Puranas, etc offersseveral management lessons which can be useful even inthe modern context. Many of these literatures are more than5000 years ago and were written in Sanskrit. In this articlethe Arthashastra by Kautilya (also known as Chanakya orVishnugupta), originally written in Sanskrit is analyzed in thecontext of organizational management. DECEMBER 2014 |

42 EASTERN MANAGEMENTHowever Kautilya stated that happiness is obtained not greed (lobha), arrogance (mada), infatuation (moha), envyby wealth and profit only but by doing things rightly and (matsara). The Tamil Poet Kannadasan also made thedoing right things (sukhasya mulam dharma). Dharma reference to the above similar enemies in his Aandavanwithout wealth according to Kautilya is toothless Kattalai when he wrote leaders who are possessed by lust,(dharmasya mulam artha), and wealth without dharma greed and anger are animals in human form, while men withis useless because a poor person cannot support the love, mercy and compassion are gods in human forms (aasaientire society. kobam kalavu kolbavan pesa therindha mirugam; anbu nanri karunai kondavan manidha vadivil dheivam).The Indian culture has always emphasized that sukhasyamulam dharma and dharmasya mulam artha taken together – Therefore, only the governor or CEO who has conquerednamely wealth does not lead to directly happiness. Happiness the organs of his body would be able to put the goals offor self and others results through ethical behavior: wealth or the organization first, especially when in conflict withresources make ethical behavior possible. self-interest.This also means that one must strive togenerate wealth – resources, money – Kautilya maintained that a leader (king)share it equitably to create happiness Dharma without should have no self-interest, happinessfor oneself and others. Such generation and joy for himself, his satisfaction liesof wealth must also be through ethical wealth is toothless, in the welfare (happiness) of his people,means, which alone would lead to and wealth without dharma i.e. he has to submerge his personalityoverall happiness. Kautilya further is useless because a poor into the larger personality of his people. person cannot support thestated to generate wealth you require Kautilya states in the happiness of hisan enterprise or an organization or entire society subject lies the happiness of the king;an asset (arthasya mulam rajyam). and in their welfare lies his welfare.He then stated the support for He shall not consider as good onlyorganization is the organs (rajyasya ~ Kautilya. that which pleases him but treat asmulam indriyajayah), the functions, beneficial to him, whatever pleases hisprocesses, activities, etc. The victory subjects (Prajasukhe sukham rajnahover organs of the body, which is the Prajanam cha hite hitam; Natmapriyamliteral meaning of the word indiyajayah, is hitam rajnah Prajanam tu priyam hitam) ora well-known concept in the Indian culture the welfare of the many and the happinessand this refers to the control over the five organ of sense of the many (Bahujana sukhaya bahujana hitayacha).(eyes, ears, tongue, nose, and skin), an on five organs ofaction (hands, feet, mouth, genitals, and anus). Conquering In fact, this concept of the happiness of the many needthe body organs are manifested through control over the integrated into the area of corporate management assix enemies of the mind – desires (kama), anger (krodha), the basic principle.This wisdom is also reflected two | DECEMBER 2014

43EASTERN MANAGEMENTthousand years ago by Thiruvalluvar in Tamil Naduwho spelt out in 1,330 verses of Thirukkural the threepurusharthas of existence, dharma, artha and kama.In the chapter on artha, like Kautilya’s Arthashastra, he alsodealt with the characteristics of a well-run administration orshall we say the ethics of good administration. For instance,when talking about the responsibility of a king, Thiruvalluvarsays: “the king who administers justice and protects hispeople will be considered of divine quality” (Murai saithukapatrum mannavan makkalkku iraiyentru vaikkapadum).The same advice can also be found in Shanti Parva of theMahabharata, wherein the public interest (welfare) is to beaccorded precedence over his (leader’s) interest. A leader(king) should, without doubt, look upon the subjects as hischildren. In determining their disputes, however, he shouldnot show compassion. In performance of his duties he isenjoined to be impartial. In the ancient India, the leader (king)is often compared to the rain clouds, which bestow benefit,through rain (actions), to all and sundry, equally.Thus the Kautilyan principle of management takes an inside-out approach to management, which is self managementfirst before management of every other thing. Themanager needs to be trained to discipline the self bycultivating humility, and following the ethical path (dharma)and this is also consistent with other Eastern managementphilosophy such as Confucianism in the Chinese context. Above Mauryan Defensive Tower Left Ring stone with four goddesses and four date palms, Mauryan period (ca. 323–185 B.C.), 3rd–2nd century B.C. India Dr Balakrishnan Muniapan is a specialist in HRM at WOU and at PRAXIS SYNERGY, Penang. He facilitates management and leadership workshops in Vedanta, Ramayana and Mahabharata. Dr Bala can be contacted at 0134301411 [email protected] DECEMBER 2014 |

44 DID YOU KNOW CM VIGNAESVARAN A/L JEYANDRAN CM Vignaesvaran or better known as Vicks is the Chief Executive Officer of Pembangunan Sumber Manusia Berhad. He has 17 years of experience in various positions and industries in the corporate world ranging from the construction industry, power, telecommunications and manufacturing. He holds a Bachelor in Business Administration Degree from Universiti Kebangsaan Malaysia. CHANDRAN RAMA MUTHY Chandran Rama Muthy is the Chief Executive Officer of Malindo Airways Sdn Bhd. Prior to this appointment he was personal assistant executive to the president director of Lion Air. He Holds Master in Science (Computing) from the Robert Gordon University, United Kingdom. AUGUSTUS RALPH MARSHALL Augustus Ralph Marshall Director of Maxis Bhd since 7 August 2009. He has more than 30 years of experience in financial and general management. He is an executive director of Usaha Tegas Sdn. Bhd. ,the executive deputy chairman and group chief executive officer of Astro Holdings Sdn. Bhd. and an executive director of Tanjong Public Limited Company, in which UTSB has significant interests. He also serves as a non-executive director on the boards of several other companies in which UTSB also has significant interests such as Maxis Communications Berhad). In addition, he is a director in an independent non-executive capacity and the chairman of the audit committee of KLCC Property Holdings Berhad and a non-executive director of MEASAT Global Berhad. DATUK P. KASI A/L K.L. PALANIAPPAN Datuk P. Kasi A/L K.L. Palaniappan is currently the Director of MK Land Holdings Bhd. He started his career as an Assistant Architect in 1980 and since 1982, he served as Lecturer in Architecture at the Universiti Teknologi Mara (UiTM) and later in 1985 began private practice on his own as an Architect. He has more than 27 years of working experience in various capacities in the building and property industry. He received the Ernst & Young Entrepreneur Award in 2002 in the Master Entrepreneur Category. He holds a Bachelor's Degree in Architecture and is a Registered Architect with Lembaga Arkitek Malaysia. TAN SRI DATO’ DR. JEGATHESAN A/L N .M. VASAGAM @ MANIKAVASAGAM Tan Sri Dato’ Dr. Jegathesan is the Director of CCM Duopharma Biotech Bhd . He began his career serving in numerous government departments in the Ministry of Health, culminating in the position of Deputy Director General (Research and Technical Support) from 1994 until 1998. Then served as Medical Advisor to the UNDP affiliated Council for Health Research for Development in Geneva from 1998 to 2000, thereafter as CEO of Sistem Hospital Awasan Taraf until 2003. He currently holds positions as Consultant Pathologist, BP Healthcare Group, Consultant Microbiologist and Head, Laboratory, Sunway Hospital and Pro-Chancellor, University Sains Malaysia. His other crowning achievements were when he was a participant in the Asian Games in Jakarta in 1962, where he was the first Malaysian to win a gold medal at the Asian Games, repeating the feat at the next Games in 1966 and was dubbed the “fastest man in Asia.” He was also Malaysia’s first Sportsman of the Year in 1966. On the medical front, he was the joint winner of the National Science Award in 1995. DATUK SUBRAMANIAM THOLASY Datuk Subramaniam Tholasy is Director of GST Division, Royal Malaysian Customs Department. Mr. HeTholasy holds a B.Sc. Hons degree in Nuclear Science from Universiti Kebangsaan Malaysia and an MBA from University of New Hampshire United States. He has been with the Royal Malaysian Customs for more than 27 years and has served various divisions such as Sales Tax, Service Tax, Account Inspection, Import, Valuation, Post Clearance Audit, Enforcement and GST. | DECEMBER 2014

SELANGOR EVENT COVERAGE 45COMMERCIALPARKS DECEMBER 2014 |AN INTRODUCTIONPULAU INDAH : CENTRE FOR ECO-TOURISM, COMMERCIAL ANDINDUSTRIALPulau Indah in Selangor house of one of theworld’s largest container port Westports promisesconvenient and complete facilities for Industrial andCommercial. The 300 acres (1 hectare = 2.47acres) Selangor Halal Hub is situated within the3,296 acres of Pulau Indah Industrial Park. Nestledwithin the vicinity of Pulau Indah are well establishedgolf courses, well known shopping malls, sandybeach and importantly it’s well connected throughtwo major highways namely South Klang ValleyExpressway (SKVE) and Shah Alam Expressway(KESAS).During a media brief, Mr Mahmud Abbas, ChiefExecutive Officer of Central Spectrum (M) Sdn Bhdtold that their aim is to establish a complete HalalEco System including certification, Halal logistics,Halal payment and market access to players withinthe Halal development park. In 1994 the SelangorState Government established Central Spectrum(M) Sdn Bhd to develop 14,000 acres of mangroveswamp into a bustling Industrial park.Currently Pulau Indah hosts full-scale factoriessuch as Federal Flour Mill, F&N, ScientexBerhad, PMB Spectrum, Mewah Oil, Oleon,Central Sugar, Kontena Nasional, MOFAZ, anumber of government agencies including theRoyal Malaysian Navy, Royal Malaysian CustomsDepartment and Marine Department Malaysia, andintegrated logistics service providers which includehalal logistic, freight management, transportation,warehousing and project cargo management.

46 MEDIA COVERAGE PORT KLANG FREE ZONE (PKFZ) YOUR ACCESS TO SOUTH EAST ASIA Malaysia’s First and only fully integrated free commercial and Industrial Zone, 1000 acres of Port Klang Free Zone (PKFZ) is a gold mine for international cargo distribution and consolidation centre. PKFZ invites investors to either own or lease : 1. 4 blocks of 8 storey modern office buildings with total build up area of 640,000 sq. ft with centralized air conditioning system and 1, 500 car park lots 2. 512 Pre-Built Light Industrial Units with tenancy of 1 to 3 years complete with 3 phase electricity supply 3. Serviced Land Plots 4. 640 acres of Prepared Land (open Land) with lease ranging 10 to 30 years with an option for renewal The gazette Free Zone, PKFZ is complete with a vast range of facilities and amenities: 1. Customs centre and other government agency 2. Food Courts 3. 24 hours security 4. Ample parking for cars and lorries 5. Easy access to medical facilities, bank, fire station and port office The PKFZ offers various investment incentives to investors such as tax exemptions on most products and services, subsidies, allowing wholly foreign owned enterprises, free repatriation of capital and profits and incentives for research and development, training and export.| DECEMBER 2014

MEDIA COVERAGE 47SELANGOR SCIENCE PARK 2: MALAYSIA’S FIRSTSOLAR VALLEYSelangor Science Park 2(SSP2), adjacent to Cyberjaya isa solar city in making. Perbadanan Negeri Selangor Bhd(PKNS) jointly with Q Cell a manufacturer of solar panels,plan to create the first solar valley in Malaysia, locatedstrategically next to ELITE-Putrajaya interchange.The SSP2 comprises 1,300 acres of prime commercial andindustrial development just 15 minutes away from KLIA.The SSP2 boasts serviced apartment blocks named VegaResidenci in three block of 18 storey each, affordable housing,high tech industries from bio technology, pharmaceuticalsand advanced electronics manufacturing facilities.These are complemented by a Korean International school,an International Islamic Montessori, locally recognisedUniversity with R & D facilities. The industries will gainpioneer status when set up here. SSP2 expects to generatein excess of RM10billion to the national GDP in next 5 years. DECEMBER 2014 |

48 MEDIA COVERAGEACCELERATING CYBERJAYA AS GLOBAL ICT Cyberjaya is to focus onLEADER ICT Information SecurityCyberview Sdn Bhd, a company entrusted by thegovernment of Malaysia to spearhead the development of Creative contentCyberjaya plans to transform it into a global ICT Leader .The new blueprint comprising a new Cyberjaya City Centre Mobile internetwith a gross development value of the RM9 billion expectedto be completed in the next eight to 15 years. An area Cloud computingmeasuring approximately 141 acres (15 contiguous parcelsof Commercial and Enterprise land) has been earmarked as Big data analyticsthe site for the Cyberjaya City Centre. NON - ICT Green TechnologyThe objective of new mandate is to go beyond ICT in terms oftechnologies focus with intent to: Bio Technology1. Spur the creation of high technology jobs Wearable Technology2. Promote Cyberjaya as preferred investment hub for Smart Grid Technology technology companies3. Reaffirm existing position as a premier location for ICT The development will also include affordable housing with PR1MA houses, a 500-bed public hospital, a new mosque related companies and also a “400m walkalator” connecting Cyberjaya to the proposed MRT link at Putrajaya Sentral.| DECEMBER 2014