MIB Feb2015

MIB-EA 2015 VVIP FeedbackCongratulation on the I am extremely impressed A well organised andsuccessfully organizing by the calibre of Malaysia meaningful event.MIB-EA 2015 Grand Indian Business (Magazine) in Provides an avenue toAwards ceremony. It organizing the highly successful showcase successfulwill spur and encourage MIB Entrepreneur Awards 2015, Indian entrepreneurs.our Indian business the notable awards functioncommunity to be for Indian entrepreneurs. The Enjoyed the event. All themore competitive and winners truly shone as fantastic best for future events.successful. My best entrepreneurs doing greatwishes to you and your things. They are all businesses Dato' Haji Thasleemorganizing committee of real value, contributing to Mohamed Ibrahim,as well as the achivers. employment and the economic President of Malaysia prosperity of the Indian Alagankulam Muslim JamathDato A. Kohilan Pillay, community in Malaysia as aformer Deputy Foreign Minister whole. It was also a unique opportunity for Minnal FM to establish our corporate identity in MIB chambers. I congratulate all award winners and thank you for MIB leadership to recognize our radio broadcasting, Minnal FM as a official media for the event. Mr.Kumaran Subramaniam MINNALfm, Station Manager

Publisher EDITOR’S NOTEINDIANTODAY.NET SDN BHD (858997-V) Do your Business have any Business Report Card?(Wholly-owned by Charu Holding Sdn Bhd) Business Report Card isPetaling Jaya Office your own business assessment inSuite 3A52, Level 3A, Block A2, order to understand your progressLeisure Commerce Square, Jalan PJS 8/9, and evaluate the time it takes you46150 Petaling Jaya, Selangor to reach your goals. Minister ofTel/Fax: 03 7865 7320 Domestic Trade, Cooperative andJohor Bahru Office Consumerism YB Dato’ Sri HasanNo. 6-01, Jalan Bestari 4/2,Taman Nusa Bestari, Malek, suggested that Malaysian81300 Johor Bahru, Johor Indian Business Award RecipientsTel: 07 235 4236 Fax: 07 238 2320 use a report card to periodically evaluate their growth etc. In keeping with his advice, MIB intends to gather www.malaysianindianbusiness.com.my all the recipients and pair them up with suitable mentors who will assist in creating this report card evaluation. www.IndianToday.net (e-Directory) MIB is proactive in being involved with its readers, and it believes in interaction. [email protected] As a first step, we invite our readership to get involved in MIB Article Writing Competition. The details are published in this issue. Aspiring writers or https://www.facebook.com/ participants may take some guide or lead from our Vedantic Leadership MalaysianIndianBusinessMagazine articles published since August 2014.CHAIRMAN & MANAGING EDITORRasa Rasik Nowadays, innovation is absolutely a buzz word for businesses to continue [email protected] journey of sustainability. MIB was invited by Agenda Suria CommunicationsMANAGING DIRECTOR Sdn Bhd the organizer of the Global Indian Festival, Deepavali Carnival andR Surangi other shopping carnivals in Malaysia to share their innovative approach [email protected] taking customers where they have not been.SALES & MARKETINGJayasree Vijian In this issue MIB Research Team worked to identify quotes by a person [email protected] became Executive Chairman of India’s most prominent engineering and016 213 4236 construction company. Our research team continues their efforts in puttingPrasad Subramaniam up Did You Know and Today I Learned columns for your general [email protected] & CIRCULATION There is a lot more in our February 2015 issue right from best 10 businessPetaling Jaya Office: opportunities the year offers, the secret of being young , effective waysPungkodi in reducing employee turnover and emerging technologies for [email protected] enlightenment and education.Johor Bahru Office:Shila Wishing all our Chinese friends GONG XI FA [email protected] SELF MANAGEMENT FIRST BEFORE MANAGEMENT OF EVERY OTHER THINGArikrishnan Subramanian - [email protected] EDITOR Chairman & Managing EditorAnand NaiduSUB EDITOR Disclaimer: The views and opinions expressed in the articles published are those of the authors and do not necesarilyKishor Subramaniam reflect the views of MIB. While every reasonable care is taken in compiling this publication, MIB does not accept any liabilityWriters whatsoever for possible errors, inaccuracies or omissions or the consequences thereof. The Publisher also accepts noDr Annantharajan Palaniandy liability in respect of the content of any advertisement in the magazine. All rights reserved. The reproduction, duplication, orGanesh Murugan republication of this magazine or any part thereof in any form whatsoever without the expressed written permission of theGeetha K. publisher is prohibited.Maran Nandan SithambaramPrasath KanagarasS Nagaraju SinniahS.K Sundram (SKS)Thevi SinnaduraiCONCEPT & GRAPHIC DESIGNKugan [email protected] Stop Book EnterprisePRINTERSS Graphic Printers (M) Sdn BhdLOT 7 & 8, Jalan TIB 3, Taman Industri Bolton,68100 Batu Caves, SelangorSOURCE OF NEWSBernama

CONTENT 04 BUSINESS IDEA 38 LIFESTYLE Top Ten Business Perceptual Position Opportunities in 2015 41 Did You Know?08 Singapore Business News 42 Today I Learned: 7 Things10 QUOTES Successful CEOs Do Quotes from Mr. Anil Manibhai Naik 44 India Business News 12 LEADERSHIP 04 46 ANCIENT WISDOM 46 Leadership Lessons From Business Mantras from The Bhagavad-Gita: Part 7 Thirukural: Cash Management Principles 16 BRAND 48 COVER STORY Planning The Brand Marketing Budget AGENDA SURIA: Take Customers Where They Have Not Been18 FACTS AND FIGURES Business News In Figure 14 4820 EMERGING TECHNOLOGY 55 FEATURED Intelligent Avionics WELL@WORK: A Signature Work-Life Balance Programme24 Malaysia Business News 58 ANCIENT MEDICINE 26 INVESTMENT Panchakarma: Helps You To Stay Young, Equity Holding Healthy And Maintain Vitality30 EVENT COVERAGE 62 TRADEMARKS MIB Entrepreneur Awards 2015 Kickstarting Your Start-Up34 SOCIAL MEDIA MARKETING Build Your Business With Google+37 Festival Of India In Malaysia 2015

04 BUSINESS IDEAS • by S.K Sundram (SKS) Top Ten Business Opportunities in 2015At a recent business gathering some friends and aspiring entrepreneurs enquired about the 10 best business opportunities for 2015. In this article, wehope to have answered that question and given MalaysianIndian entrepreneurs an opportunity to explore and consider,even embark on some of these exciting ideas. 1) HEALTH 2) GST & ACCOUNTINGWith the rising number of people suffering from diabetes, Malaysia will be implementing a Goods and Services Taxobesity and cancer, health-related businesses will continue to (GST) Scheme from 1 April 2015. Many businesses aresee strong growth in 2015 and beyond. Mobile Health Clinics seeking GST Solutions particularly software solutions topromise to be a good business venture, enabling operators to implement the scheme. GST training for businesses andreach their patients directly at their homes. With the increased employees is also a lucrative venture given companies arerates of occurrences of dengue, diabetes, cancer and other looking to train their staff on GST. Implementation of the GSTnon-communicable diseases (NCD), people will be needing requires frequent reporting instead of yearly tax submissionsmore personalised care.Also, rising purchasing power has as before. This requirement provides a opportunities forgiven better opportunities for people to buy healthier foods. accounting and bookkeeping firms as their services will beHealth Food products which are Non-GMO, Gluten Free, and needed more regularly.natural/organic and alkaline food can expect massive growthin 2015.| February 2015

BUSINESS IDEAS 05 developed excellent infrastructure. Opportunities in this area include heritage tours, cycling tours, small cafes and cake shops, arts and music festivals, shops selling antiques and vintage items. Heritage hotels that offer a niche experience of staying in a heritage building or location serving specialist wine or food have great potential.3) MOBILE AND CLOUD COMPUTINGAs organizations find it increasingly challenging to employ 5) Human Resource Managementpermanent staff, they will start to look for freelancers orcontractors. There are cloud based online sites catering this Organizations are facing a tough time getting theirniche area for freelancers such as Fiverr, Freelancer.com employees motivated and productive. Also, they need toand oDesk. Opportunities for Freelancers would continue reduce medical bills and absenteeism. HR Departmentsto surge as more and more firm source expertise through are looking at avenues to enhance their employees workingcloud based platforms. Signs are obvious, the shift is from experience. Corporate companies are in need a wellness-computers to mobile devices and every business will need to based programme aimed at promoting positive and healthyhave their own mobile application presence. The demand for behaviours for disease prevention and management. Onemobile apps continues to surge as more millennials access example is the HR Award Winning Well@Work programInternet through their mobile phone. Apps like Zipcar, Food by Lif-on Well which is a voluntary competitive corporatePanda, MyTeksi and Airbnb have gained momentum as the wellness program that provides a holistic wellness solutiontrend becomes stronger. for better employees well-being.4) Heritage Business 6) Vehicle DetailingHeritage tourism has become a big thing especially in Penang, Vehicle detailing was practically non-existent a couple ofwhere I come from. There are a lot of businesses tapping into years ago, but has now become a very promising business.the heritage tourism concept. This should be expected to grow When we to send our cars for washing, it would simply bein 2015, especially in UNESCO heritage cities which have FEBRUARY 2015 |

06 BUSINESS IDEAShand or machine-washed. Now, after a wash, there is the 8) Bicycle Businesspotential for a deeper penetration service with car detailingwhere detailers pay attention to the little things, such as small Now for something that takes us back; cycling. At one timescratches on the wheel, or the paint. They will then ‘touch it used to be the principal way to move about and then it lostup’ the flaws and work all the details of the car so it looks its value as a mode of transportation. Recently cycling hasreally new, including by polishing the vehicle. Some car wash made its way back as a means for a healthy lifestyle. Rentalservices already have this as an optional service and people bicycles are back in vogue and people are excited to pedalare increasingly prepared to pay a little extra to have their their way and move around. Bicycle shops has been sproutingvehicles looking as close to brand new as possible. up everywhere and it has become a trend to display and own very high end bicycles with all the accessories. There is a lot of opportunity in bicycle-related and associated businesses. This is definitely a business to venture into. 9) Home Cleaning Services 7) Pet related Business There was a time when a foreign maid could be found in most houses however as legalization requirements tighten, thisPet related businesses are growing in demand and services sector faces difficulty too. Maids and cleaning services offeredin this industry sometimes cost more than the equivalent on an hourly basis where maids don’t have to stay at home onservice for people. Demand for pet related businesses such full-time basis offer a great solution. This is seen as a solutionas pet care, pet hotels where they also provide spa services, for those who are not able to employ a full-time maid.day care & lodging are especially enjoying significant growth.The well-being of the family pet is becoming very important 10) Online Marketingto everyone. There is also pet taxi service where people canmake money as the nominal charges for these services are Times have changed, with an increasing number of youngerhigh. People also pay more attention to their pet’s health people involved in business, and with the emergence ofby sending their pets to the vet and by buying vitamins and cloud computing, entry barriers for IT business have reducedcosmetics for the pets. thus creating significant opportunities. In order to remain competitive and to be more global, small and medium size operations have to incorporate online marketing. They need to go beyond the traditional ways of doing business and would now be more receptive. Providing such capabilities as a service especially in a holistic form is a promising area.This article was penned by SK Sundram (SKS). He has an MBA from University of Strathclyde and is the CEOof Enrico’s Raviraj Sdn.Bhd. He has more than 30 years of experience in business, marketing and branding andpersonally guided many new start-ups to success through his I.M.P.A.C.T© Business Model. He regularly givestalks on businesses for entrepreneurs. He can be reached via: [email protected]| February 2015



08 SINGAPORE BUSINESS NEWSPM LEE : SINGAPORE WILL HAVE DONE WELLIF IT CAN GROW 2-3% ANNUALLY FOR NEXT 5YEARSThe Singapore economy has reached a stage of its development where it is no longer possible to expand by 5 to 6 per cent each year, said Prime Minister Lee Hsien Loong. The country willhave done well if it manages to achieve annual GDP growth of 2to 3 per cent for the next five years, Mr Lee said in an interviewwith the Singapore media at the Istana recently. \"Domestically, wehave to get used to what that means. Three per cent (growth) peryear means wages will go up correspondingly, gradually, year byyear. Maybe not every year, but over four to five years you will seeimprovements if we are successful in our policies,\" he said. Mr Leesaid that while Singaporeans have to accept a slower pace of growth,the government would do all it could to help people through thisperiod of economic restructuring. STRONGER LAWS TO CRACK DOWN ON ERRANT RETAILERS BY MID-2015 Current legislation will be reviewed so that swifter action can be taken against errant retailers and unfair trading practices, said Minister of State for Trade and Industry Teo Ser Luck in Parliament. Teo was responding to questions about when action would be taken against rogue salesmen at Sim Lim Square. The IT mall shot to international notoriety last year after a string of well- publicized cheating cases involving tourists. Sim Lim Square shop MobileAir made headlines when its owner refunded a tourist $1,010 in coins and drove a Vietnamese tourist to tears after overcharging him for an iPhone purchase. Teo said the Ministry of Trade and Industry (MTI) is currently studying the option of appointing an agency to investigate and prosecute such consumer disputes, and has been in consultation with various stakeholders.| February 2015

09SINGAPORE BUSINESS NEWS the relocation of the Jurong Bird Park from its existing site in Jurong to Mandai, as well as redevelopment of the former Mandai Orchid farm and an abandoned village. These attractions will be integrated with the existing Singapore Zoo, Night Safari and River Safari, which are owned and operated by Wildlife Reserves Singapore (WRS), a Temasek subsidiary. According to DBS, the enhancement of Singapore's nature and wildlife offering will be incrementally positive for the hospitality sector. \"This is especially in light of new attractions being added in other markets such as Shanghai Disney in 2015 and 20th Century Fox World studios in Malaysia in 2016. In addition, this enhanced offering could potentially increase the average length of stay and overall tourists’ spend in Singapore. Tourists who previously had to chose between the Jurong Bird Park and Singapore Zoo/Night Safari can now conveniently enjoy both at one go\" stated DBS.TGIC TO INVEST US$165M IN INDIAN BANK PRIORITY FOR SMES in PRESSING MANPOWERBANDHAN NEEDSingapore's sovereign wealth fund GIC is investing US$165.5 The Sectoral Manpower Strategies will give priority to industries million in India's Bandhan Financial Services, which is setting with \"more pressing\" manpower needs, and a large proportion up one of the country's two newest banks. The company will of the companies in these sectors are small- and medium-get a total equity investment of 16 billion rupees, including 5.8 billion sized enterprises, says Manpower Minister Tan Chuan-Jin. Therupees from existing investor IFC, Bandhan Chairman Chandra needs of small- and medium-sized enterprises (SMEs) here willShekhar Ghosh told newsmen. Ghosh declined to say how much be considered in a Government-led move to anticipate future skillsstake GIC would get. IFC, part of the World Bank Group, owns needed in industries and develop those skills in the workforce.10.8 per cent of Bandhan and its stake will increase after the latest Termed the Sectoral Manpower Strategies, sectors which have \"moreinvestment. Bandhan and IDFC were the only two companies which pressing\" manpower needs will be given priority under the scheme,won bank permits from the central bank last year in what was the Manpower Minister Tan Chuan-Jin said in Parliament recently.first bank licensing process in a decade. Kolkata-based Bandhan, a These sectors will include essential services such as healthcarespecialist in small-value loans, said it would have a capital base of and social services, new growth areas without a ready pipeline ofabout 32 billion rupees after the latest round of investment. workers such as biopharmaceuticals and sectors facing significant manpower challenges, such as construction, retail, and food andTEMASEK, STB UNVEIL $1B OVERHAUL OF beverage (F&B). \"We will pay particular attention to our SMEs. AMANDAI REGION large proportion of the companies in the lead sectors are SMEs,\" Mr Tan said. The minister was responding to Nominated MemberTemasek and the Singapore Tourism Board have unveiled a $1b of Parliament and President of the Singapore Chinese Chamber of overhaul of Mandai region, which will be turned into an integrated Commerce and Industry (SCCCI) Thomas Chua Kee Seng. The latter wildlife and nature heritage precinct in Singapore. This will involve had asked the minister if traditional industries, where many SMEs are involved in, are covered in the Sectoral Manpower Strategies. FEBRUARY 2015 |

10 QUOTES \"We are stricter for makingQuotes sure quality and safety are not compromised and obviously with all Mr. Anil Manibhai Naik that delivery much happen in time. This cannot happen unless you have Executive Chairman of Larsen & Toubro Limited of, India’s biggest engineering robust supply chain and that cannot and construction company. Started as junior engineer in 1965 and he rose to the happen unless you have outstanding position of Executive Chairman \"relationship with your supplier is\"oGnrlyowwaythto improve quality \"of life\"For the next 10 days I \"The most important h\"oYoulinseetdiac stakeholder is a approachhave a daily list of what customer. If there no customer, we have no to bring \"needs to be done business and therefore \"success the company \"doesn’t live| February 2015

QUOTES 11 \"We are not workingbecause wewant to hang around.Nobody (at the seniorlevel) is working here \"for salary. \"So, \"Our focus remains on \"When the vision was attracting talent andsuccession is nurturing them into finalized, everyone couldnot just about high performers through say, “That word was mine,” multiple technical and replacing you know? Maybe that behavioural training word was in the minds of a\"one person thousand people. But the \"interventions process created a shared vision everyone could \"believe in do\"dWihffaet rweilnl Itly \"If the company when I get a \"chance? is too cheap, everyone will want to buy it. Make it expensive. Like a Rolls-Royce which no one can \"afford\"We’re a sensationalbrand in India, but inthe outside world we\"have work to do FEBRUARY 2015 |

12 LEADERSHIP • by Anand NaiduVedantic Management:Leadership Lessons fromthe Bhagavad-GitaPart 7 - The Art of Cultivation‘Virtue is a by-product, it is not a discipline.’~ OshoAnchoring | Cultivation | MajestyLet me begin this month’s instalment by congratulating all The point of all action after all is to obtain knowledge. The the winners of Malaysian Indian Business Magazine’s giving of knowledge is considered spiritually worthwhile: Entrepreneur Awards; their awards were well deservedand indeed, in the previous edition of this magazine, they Shreyaan dravyamayaadyajnaaj jnaanayajnah parantapa;each shared invaluable tips and experiences that may assist Sarvam karmaakhilam paartha jnaane parisamaapyate.all our readers. The giving of wisdom is better that the giving of material things;Beginning in August 2014, Malaysian Indian Business All action leads to wisdom.Magazine has brought its readers a serialised introduction Bhagavad Gita 4:33to management lessons gained from Eastern philosophy,presently focusing on the Bhagavad-Gita. In the future, I think it’s important to understand that the East, and AncientI will be venturing into other great works of the East from India in particular, preserved for the world a significantthe Vedas to the Upanishads and works of Kautilya, Kapila storehouse of knowledge. What’s even more important is thatand still others. I hope it will open up a vast repository ofknowledge and ancient techniques that will enable everyreader to learn something new and to implement change inthe way they view the world. | February 2015

LEADERSHIP 13this knowledge is as relevant today as it was in the ancient One might suppose that most business people are notpast. Moreover, it was practical and tolerant knowledge that greedy. One might suppose the opposite; that greed is theshowed an understanding of the world and the way in which very nature of business. After all, profit motivates business,it behaved. Even the much maligned caste system of India, does it not?recognized the place of traders in its ranks, giving credenceto the idea that trade was central to life and - perhaps just as The Gita does not take an imperceptive view of the meaningimportant - not averse to the wellbeing of the spirit. of greed. It does not confuse the meaning of greed with other, more productive and less iniquitous characteristics such asGREED AND THE BHAGAVAD-GITA desire. Profit is a good word. Profiteering is not. Desire is a good word. Lust is not. Creating value is great. FocusingThe most prominent tip that I gathered from the combined purely on returns on value may not be. The differencesexperience of all our winners was the ability to innovate. can sometimes be subtle, but they are essential for yourInnovation can lead to creating new value. Very often, good business health and for the wellness of your spirit.people become obsessed with the innovation and not value. And so innovation can only be worthwhile if it brings aboutInnovation is a discipline; value is a by-product or result. When some change in the marketplace. This has as its import theyou obsess about the value, you’re bound to make mistakes necessity of doing something for others, and profiting from it.because you’re focusing on the wrong goal. We’ve discussedthis issue in a previous article. In business, value is nothing “This is what business is;unless you’re getting paid for it. So simply innovating for its creating value for others andown sake will only lead to a waste of resources. being paid for it”The process of capturing value more or less follows thesystem of anchoring, cultivation and majesty. That is to say, While profiting from others without creating value is notone goes from innovation to value, to generating a profit. business, it is also not enjoined by the Bhagavad-Gita or anySome people focus on profit (at all costs), others only on other Eastern philosophy.value. Yet others focus only on innovation for its own sake.Apple was not the first manufacturer to produce a device that WHAT FURTHER ACTS OF CULTIVATION AREwas capable of storing and playing music digitally and yet REQUIRED?it managed to capture a sizeable part of that market. Theearliest players in the market have all but since disappeared. According to the ancient method of king making, having successfully ‘anchored’ our candidate, we should thenA significant part of the Bhagavad-Gita’s discourse is cultivate some habits or practices that will lead him or her toconcerned with suppressing greed and self-indulgence. majesty. The foremost skill we ought to possess is the abilityLike most Eastern philosophies, it views self-indulgence as to learn. Acquiring knowledge is lauded above all things infundamentally wrong and misguided. Greed likewise leads to the Gita:destruction. As such in Chapter 4 of Krishna’s discourses, hefocuses a great deal on the containment of greed:Yasya sarve samaarambhaah kaamasankalpa varjitaah; Api chedasi paapebhyah sarvebhyah paapakrittamah; Jnaanaagni dagdhakarmaanam tam aahuh Sarvam jnaanaplavenaiva vrijinam santarishyasi. panditam budhaah. Even if you are hopelessly damned; He who works devoid of greed and pure self-interest, You may cross that river of offenses in a raft of knowledge. He alone has his actions purified by fire and he is wise. Bhagavad Gita 4:36 Bhagavad Gita 4:19 FEBRUARY 2015 |

14 LEADERSHIPThe Gita is very clear about this: knowledge is more than end. And so we create systems and ways of immortalisingpower. It liberates. Once obtained, it will enable its user to ourselves and our achievements. In the Bhagavad-Gita,overcome any handicap. How many times have we come Krishna recognizes dharmic entropy in the verse 7 in Chapteracross a business idea that was scuttled because we didn’t 4:know something or did not have the technical knowledge ina particular area? Yadaa yadaa hi dharmasya glaanir bhavati bhaarata; Abhyutthaanam adharmasya tadaatmaanam srijaamyaham.So the idea of cultivating leadership skills includes obtainingthe correct knowledge. This is the reason Krishna embarks Whenever dharma declines and adharma increases, my friend;on a kind of ‘re-education’ of Arjuna on the battlefield. Time Then I manifest myself to make an adjustment.wasn’t exactly on their side as it were. Krishna began byerasing Arjuna’s misconceptions (we’ve already seen this in Bhagavad Gita 4:7previous articles) and then to supplant Arjuna’s knowledgewith new information. Krishna repeatedly lauds the value ofproper knowledge: Na hi jnaanena sadrisham pavitram iha vidyate; In the next article, we will discuss entropy, management and Tat swayam yogasamsiddhah kaalenaatmani vindati. Eastern philosophies, including references in the Bhagavad- Gita to cultivating order and stalling disorder.There is nothing in this world that is purer than knowledge.He who truly understands himself will understand this law. Bhagavad Gita 4:38Knowledge is the cornerstone of the second limb of theancient Indian technique of king making. Cultivation ofleadership skills must involve the obtaining of knowledge: Tasmaad ajnaanasambhootam hritstham Anand Naidu is a Malaysian-born barrister and jnaanaasinaatmanah; law lecturer based in Melbourne. He is also the Deputy President of LawHelp Australia, Cchittwainam samshayam yogam aatishthottishtha bhaarata. a not-for-profit legal advice bureau based in Melbourne. Anand has had a long association Cut asunder the doubt in your heart by the sword with the teachings of Hinduism and is currently of knowledge and keep this knowledge close to you. preparing a series of seminars based on drawing leadership and management principles from Bhagavad Gita 4:42 Hindu teachings.There is an interesting correlation between knowledge and [email protected] +61 425 627 116anxiety as well, namely that, the greater the knowledge, thelesser the anxiety. Anxiety results from lack of preparationand knowledge, and because the Universe tends towardsentropy. People go to great lengths to reduce entropy becausewe fundamentally understand that all things must come to an | February 2015



16 BRAND • by Prasath Kanagaras PLANNING THE The first naked truth on building a BRAND MARKETING strong brand that makes a difference for business does not happen overnight BUDGETIt is the result of many conscious decisions to recognize 1) Know Your Expectation your brand value, clearly identify its character, build the mechanisms to deliver its promise and, finally, consistently It is very important that the investment should be basedcommunicate its personality. That is brand marketing. on the return expected. Not the media mix you prefer. For example, if you’re launching a restaurant, by advertising justBut it’s never too late to do the right thing, isn’t it? in one magazine with a circulation of 30,000 monthly doesn’t promise you the result that you might have from an outdoorAll you must have is to get ready with the brand’s direction. billboard nearby with a daily traffic flow of 200,000.Yes, the marketing plans first, prior preparing its mediaworks. Don’t worry; you don't have to have a complex written Don’t even bother about your competitor's spending. Notdocument, but at least an outline, some type of schedule gut reactions. Not even educated guesstimates from outsideand a budget. And since the budget often determines what communications specialists. Establish a logical relationshiptools are available at what time, let's focus our attention on between the difference you want to make and the money yousome guidelines to make the task of establishing a realistic are willing to spend to accomplish that objective. It's yourmarketing communications budget more manageable. decision, based on your company priorities, but here are a few generalizations to help establish a point of reference.Perhaps, these three (3) tips might be able to provide guidein developing a good budget for a great brand marketingexecution: | February 2015

BRAND 172) Your Budget Should Be Also Treated As a to accomplish, a description of the audience you need toBusiness Investment influence and other significant conditions in your marketing environment.What we want to achieve must tally with our investment inreaching target customers. Many want to spend the least Don't play guessing games about the \"right amount to spend\"and earn the most. Not being rude, but just explaining the and don't apologize for what you \"can\" spend. Put a realtypical characteristic of entrepreneurs these days. Even I do number on the table and let your communications consultantwant the same. My point is, our business plan will have big help you put the best plan together for your budget. Theallocation for entertainment, but very unreasonable amount only \"right amount\" is the amount you can willingly invest.of fund for marketing communications. So yes, if you are Examine every communication tactic for delivery andtrying to significantly increase your revenue, you also need to production efficiency. But don't make decisions that minimizeincrease your communication investment. your impact and influence. Fine-tune your tools and tasks into specific action plans, specific production values, expectedIf you are repositioning a known brand or launching a new schedules and accurate cost estimates.brand into the market, consider an investment double whatyou would typically allocate to get the ball rolling. If your Best strategic way is to allocate the budget by audience,competitors are being more aggressive, give yourself a little geography, product or service depending on how sales aresomething extra to strategically raise your brand awareness. segmented for your business. Divide your budget withinIf business conditions get soft, consider aggressive marketing those subcategories by objective, priority or task with concernto secure a bigger piece of a smaller pie. If business is easy, for timing, existing commitments and absolute necessities.then you can reduce your investment, but only partially, to Look for objectives within each subcategory that can beprevent significant brand erosion you will have to make up accomplished together. Once budget adjusted according tolater. Again, this is very much subject to the industry, its your objectives, needs, selling process and cash flow. Takemarket share, and the amount of competitors that are going the first step towards developing a powerful brand that makesafter the cake! a difference for your business by developing a truly practical communications budget that makes a difference in the way3) Start General and Work Towards in Specific you promote it.Just like the saying “Do not lie to the doctors and lawyers on Happy Branding & 2015!your cases if you want the best results.”, you shouldn’t lie orhide your figures and real expectations to Brand Consultants Prasath Kanagarastoo if you’re seeking advice from one. Brand Strategist Point Blank MediaworksIf you have a consultant, you need to give your overallbudget figure to your communications-planning consultant [email protected] with detailed information about the objectives you want FEBRUARY 2015 |

18 FACTS AND FIGURESUS$2.7 RM227.38MILLION PER ADULT Million Prime Land Top 1 percent of world population had an average Paramount Corporation Bhd has acquired 96.03wealth of US$2.7 million per adult, Oxfam hectares of freehold land in Sepang, SelangorSwitzerland said. worth RM227.38 million with a potential gross development value (GDV) of RM1.1 billion. The land, bought from NCT United Development Sdn Bhd, will strengthen the property developer's total GDV to RM9.1 billion$500 RM44Million Contract million ContractPuncak Niaga Holdings Bhd (PNHB) had secured Eversendai Corp Bhd's unit in Dubai, United Araba three-year contract worth RM500 million from Emirates, has secured the Nas Arena contractPetronas Carigali Sdn Bhd. Its executive chairman, worth RM44 million. The specialist engineeringTan Sri Rozali Ismail the oil and gas business and construction services provider said thecurrently contributes about 30-40 per cent to contract was for the connection design, fabrication,PNHB's revenue. supply and erection of structural steel works for the Nas Indoor Futsal and Volleyball Arena.RM538.5 S$65Million Mixed Development Million contracts for KeppelIJM Construction Sdn Bhd has accepted a letter Singmarine Pte Ltdof award (LOA) for a RM537.5 million contractfrom Pearl Discovery Development Sdn Bhd. Shipbuilder Keppel Singmarine Pte Ltd hasThe LOA was for the construction and completion secured two contracts worth a total of about S$65of superstructure works for the proposed mixed million. The first contract was awarded by Seawaysdevelopment project known as \"Puteri Cove International Pte Ltd (Seaways) to build a multi-taskResidences\", IJM said in a filing to Bursa Malaysia. Anchor Handling Tug (AHT) vessel suitable for an array of offshore activities. Keppel Singmarine was | February 2015 awarded a contract by Nakilat-Keppel Offshore & Marine (N-KOM), a joint venture shipyard in Qatar to provide technical services for the construction of a liftboat.

FACTS AND FIGURES 19RM175.4 10 %Million COAL CONTRACT PROFIT INCREASE THIS YEARScomi Energy Services Bhd has received a letter of The world's largest rubber manufacturer, Top Gloveaward (LOA) from Tenaga Nasional for a RM175.4 Corp Bhd, expects a 10 per cent increase in its profitmillion contract of affreightment (COA) for carriage and sales this year, on the back of expectationsof bulk coal. Under the contract, Scomi Energy of a 6.0 per cent industry growth. Chairman TanServices is expected to transport about 1.2 million Sri Lim Wee Chai said he sees a positive outlookmetric tonnes of coal per annum for a period of two for the company, riding on a lower ringgit, and oilyears from May 1, 2015, Scomi Energy Services prices. \"The US dollar is currently very strong. Assaid in a statement. an exporter, this is very good as we can earn more, and it make us very competitive as the (production) cost is lower.70% RM645Stake acquired by OldTown Bhd million to acquire INTEGRAXOldtown Bhd has acquired from Old Town (M) Tenaga Nasional Bhd is proposing to acquire theSdn Bhd's 70 per cent stake in Advance City remaining 77.88 per cent in Integrax Bhd for aboutLtd (ACL), an indirect unit of Oldtown, for HK$67 RM645 million. TNB currently holds about 22.12million. Oldtown said after the acquisition, ACL , a per cent shares in Integrax, said CIMB InvestmentHong Kong incorporated involves in marketing of Bank Bhd which is acting on behalf of the utilitybeverages would become its direct 70 per cent- company as the advisor for the acquisition.owned unit. FEBRUARY 2015 |

20 EMERGING TECHNOLOGY • by Ganesh MuruganINTELLIGENT AVIONICS“Your Safety, Inside The Flight Is Determined By “Basic Functionalities Like Smoke Alarm, Seat-These Avionics” Belt Sign, Calling Airhostess Etc Are All Avionics Items”Have you ever wondered, what kind of electronics equipments that are used in flights? When boarding Avionics is a combination words of “Aviation” and “Electronics”, a flight sometimes we could able to see as the means refers to any of the electronic systems availablecockpit door open, lights and dials blinking that assist pilots inside an aircraft, artificial satellites, and spacecrafts. Avionicon communcations and navigations. In this article I would like systems includes communication, navigation, displayto share about electronics devices used in flights, and the and management of multiple systems, and the hundredsgrowing demand for companies that develops or produces of systems that are fitted to aircraft to perform individualthese kind of equipments. functions. Lets have a brief view of major avionics systems that are very crucial and critical in design and development.| February 2015

21EMERGING TECHNOLOGYAdvanced Categories Of Avionics • The Blackbox • Autopilot Many of us are familar with the word Blackbox and we know • Blackbox it is the only survivor of heavy flight crash. But a blackbox is • Air Navigation System more deeply classified into different units • CVR (Cockpit Voice Recorder)Developing avionics equipments and softwares requiresstrict compliance of government and international regulationsthat need to be followed by the producer of Avionics devices.• Autopilot • FDR ( Flight Data Recorder)Autopilot or more accurately described as the Automatic A flight data recorder (FDR) (also ADR, for accident dataFlight Control System (AFCS) is part of an aircraft's avionics recorder) is an electronic device employed to record any- the electronic systems, equipment and devices used to instructions sent to any electronic systems on an aircraft. Itcontrol key systems of the plane and its flight. In addition is used to record specific aircraft performance parameters.to flight control systems, avionics include electronics for Another kind of flight recorder is the cockpit voice recordercommunications, navigation, collision avoidance and (CVR), which records conversation in the cockpit, radioweather. The original use of an AFCS was to provide pilot communications between the cockpit crew and othersrelief during tedious stages of flight. (including conversation with air traffic control personnel), as well as ambient sounds that arise during the travel.Avionics industry have been using the autopilot technologysince 1947 planes like Avro 19 plane, in a basic level. This device is usually located int he tail section of the planeBut today, autopilots are highly sophisticated systems that to help increase the odds of surviving a crash. Equippedperform the same duties as a highly trained pilot. In fact, for with microphones and necessary recording items.Earlier thesome in-flight routines and procedures, autopilots perform blackbox was painted with black color so it fits the name, butbetter than a pair of human hands. They don't just make now it has been painted with Orange color so it would beflights smoother - they make them safer and more efficient. easy for the investigators to find it.Advanced Autopilots Can Do Highly PreciseManeuvers, Such As Landing An Aircraft InConditions Of Zero VisibilityThe heart of a modern automatic flight control systemis a computer with several high-speed processorsthat communicate with sensors located on the majorcontrol surfaces. They can also collect data from otherairplane systems and equipment, including gyroscopes,accelerometers, altimeters, compasses and airspeedindicators. FEBRUARY 2015 |

22 EMERGING TECHNOLOGY• Air Navigation System When US-based ThoughtFocus Technologies quietly bought aircraft component software maker Rayon Technologies onAir navigation a science and technology of determining the May 2014, it highlighted the growing opportunity for Indianposition of an aircraft with respect to the surface of the earth startups to make a mark in the lucrative avionics sector.and accurately maintaining a desired course of path. International IT gaints like HCL are already in the market ofThe simplest and least sophisticated way to keep track of avionics by joint ventures or completely buying the 100%position, course, and speed is to use pilotage, a method shares of the companies developing avionics devices andin which landmarks are noted and compared with an softwares.aeronautical chart. Whether these landmarks are observedvisually or on radar, this technique of air navigation is usually We may expect more business and job opportunities wouldcalled flying under visual flight regulations (VFR). These rise in 2015 for technical professionals and the salaryestablish the minimum weather conditions under which packages are already high becuase of lack of professionalspilotage is permissible. So this system plays a major role in in these areas.keeping track of the routes and position. To make the flying space more accessible and sophisticated,Booming Avionics Companies and Jobs avionics industry is enriching the world with expert hands!It is said that Avionics is the next booming sector, where Penned by Ganesh Murugan, MBA,IITmore innovative and creative business and jobs seems to (PMP), PhD (Perusing) Business Analyst,arise. Even major IT hubs like India,where we could find top Solution Architect and CEO of eSolutionsnotch IT companies are entering into these avionics industry. Webbers Sdn BhdSo the job opportunities in coming years will go high and pay : [email protected] seems to be highly lucrative. Skype : esolutions_ganesh : ganesh murugan| February 2015



24 MALAYSIA BUSINESS NEWS tournaments, it said. Executive chairman/group managing director, Tan Sri AK Nathan, said Eversendai remained a strong player in the industry due to its team of experienced managers, engineers and skilled workforce. \"We are relying on our strong reputation to bid for coming projects in line with the Dubai World Expo 2020 and simultaneously strengthen our position as a global player in the booming construction market in the Middle East. \"Through our vast experience in structural steel works in different regions, we have continued to demonstrate that we have the resources and technology in place to meet the increasing demand of clients in this ever evolving industry,\" he said.BUSINESSES IN MALAYSIA TO BOOST SALES FORCE, SAYS CIDB PROPOSES CENTRE OF EXCELLENCE TO DRIVE SUSTAINAIBLESURVEY INFRASTRUCTUREBusinesses in Malaysia will focus on improving their sales The Construction Industry Development Board (CIDB) has force effectiveness in facing the challenging global economy, proposed the establishment of a Centre Of Excellence for according to the Grant Thornton Business Report. The survey Sustainable Infrastructure. The proposed centre will providerevealed that due to the uncertainties, business owners are most a platform to collaborate with renowned researchers and researchlikely to improve sales force effectiveness (62 per cent), expand institutions, conduct training and knowledge-sharing, as wellbusiness overseas (40 per cent), and expand business domestically as provide consultancy and accreditation to further improve the(34 per cent), Grant Thornton International Ltd said in a statement. industry. CIDB Chief Executive Datuk Seri Judin Abdul Karim said\"The sales force is one of the most effective channels for businesses the establishment was proposed under the Second Constructionto engage with their customers. Business owners are rethinking Industry Master Plan which is in the final stages of beingtheir sales strategies, sales processes, reward plans, training and drafted. \"Sustainable infrastructure involves planning, designing,other aspects, to improve their businesses\" it said. Grant Thornton procurement, construction, operating and maintaining of structuralalso noted that volatility in oil prices which fell to a five-year low in elements in ways that do not diminish the social, economic andDecember, is of particular concern to global markets. \"While cheaper ecological processes required to maintain human equity, diversity,oil will benefit net importers and industries such as manufacturing and the functionality of natural systems,\" he said. Describingand transport, it is already spelling trouble for energy companies and sustainable infrastructure as the “bedrock” to promote better livingkey markets such as Russia and the Middle East,\" it said. The IBR conditions and community well-being, Judin said it goes beyond justsurvey provides insight into the views and expectations of more than building physical structures like a highway, bridge or tunnel.10,000 businesses per year across 35 economies.EVERSENDAI'S UNIT BAGS RM44 MLN CONTRACT IN DUBAI MALAYSIA-HONG KONG 2014 TRADE EXPECTED TO GROW TO US$17 BLNEversendai Corp Bhd's unit in Dubai, United Arab Emirates, has secured the Nas Arena contract worth RM44 million. In a filing Trade volume between Malaysia and Hong Kong is expected to to Bursa Malaysia, the specialist engineering and construction grow to US$17 billion for 2014, said Hong Kong Economic andservices provider said the contract was for the connection design, Trade Office Director, Fong Ngai. Fong said Malaysia-Hongfabrication, supply and erection of structural steel works for the Nas Kong trade had been encouraging, registering 15 per cent growthIndoor Futsal and Volleyball Arena. The new arena, which has a in the last 10 months with Malaysia having a trade surplus againstgross capacity of 5,000 seats, would be used to host international Hong Kong. \"We do not have the figures for December 2014 yet but should the momentum remain, we could achieve US$17 billion | February 2015 for the whole of 2014. \"For 2013, trade between both countries reached US$14.5 billion, mostly involving intermediate goods,\" he told reporters here today.Fong accompanied Hong Kong's Secretary for Education, Eddie Ng Hak-kim, on a two-day official visit aimed

at strengthening academic ties between Malaysia and Hong Kong. 25MALAYSIA BUSINESS NEWSNg told reporters that Hong Kong looked forward to signing amemorandum of understanding with Malaysia on collaboration in the development,” Minister of International Trade and Industry Datuk Serihigher education area and promoting educational exchanges. Mustapa Mohamed, who recently concluded a trade and investment mission to India, said. Malaysia is no stranger in India's infrastructure development. According to the Construction Industry DevelopmentLOCUS-T APPOINTED AS GOOGLE SME PARTNER Board (CIDB), Malaysian firms have completed infrastructure projects worth US$5.1 billion (RM18.17 billion) in India. The launchLocus-T Online Sdn Bhd announced that the company has of such a mega investment promotion campaign is an excellent been appointed as a Google AdWords Premier SME Partner initiative as the increase of activities in the region would invigorate by Google Inc from Jan 1. Its Head of Sales Joseph Ting the supply and value chain in the region. \"Malaysian firms havesaid the appointment affirms the company's position as the leading good appetite in the their ventures abroad and with the campaignspioneer experts in internet marketing as well as web development and initiatives in India. \"We hope more Malaysian companies canand e-commerce in Malaysia. The homegrown Internet marketing be active in India and likewise Indian companies in Malaysia,\" heagency, with 15 years of experience in Malaysia and Singapore, has said. Out of the 25 identified sectors, Malaysian companies have aworked with over 1,000 clients and has an ISO 9001:2008 Quality presence in five sectors -- auto parts, construction, mining, road andManagement System certification. \"It marks a new phase in our highways, and aviation. Hence, there are many more underservedbusiness development as this allows us to share our services with a areas with opportunities for Malaysian businesses, such as foodwider audience of small and medium enterprises (SMEs). \"We aim to processing, tourism, oil and gas, media and entertainment. Indeed,be the leading integrated online marketing solutions provider in the Malaysian investment in India has been on an increasing trend. InAsia-Pacific region, delivering high-quality services with exceptional 2013, Malaysian investments in India recorded a significant increaseresults and excellent customer service,\" Ting said in a statement. of 43.89 per cent to reach RM6.04 billion (US$1.92 billion) fromGoogle AdWords is an online advertising platform designed to RM3.39 billion (US$1.09 billion) in 2012. Malaysia-India total tradehelp businesses of all sizes use the web to find new customers by from January to November 2014 touched RM40.91 billion (US$12.59delivering relevant advertisements when users search for specific billion), while in 2013 it was RM42.12 billion (US$13.38billion).products and services.“MAKE IN INDIA” CAMPAIGN AN OPPORTUNITY FOR MALAYSIAN TATA MOTORS TO MAKE A COMEBACK TO MALAYSIAN MARKETFIRMS India's largest car company, Tata Motors Ltd, will be returning toThe “Make In India” campaign which aims to attract more the Malaysian market in style soon, said its head of international investments to the country offers immense potential for business, commercial vehicles, R.T. Wasan. Tata considered Malaysian firms, especially construction and infrastructure Malaysia as an important market in the Association of South-Eastcompanies. While the campaign is slanted towards the manufacturing Asian Nations (Asean) after Indonesia and Thailand, he said. Wasansector, the latter needs a conducive ecosystem to flourish including said the company intended to venture into the commercial vehicleinfrastructure, in which Malaysia is a strong player. “We are not strong segment as it has the potentials to grow further and revolutionisein the manufacturing sector, but we can participate in infrastructure transportation industry in Malaysia. \"We will introduce several models soon and offer our full range of products within the next two to three years,\" he told a media familiarisation trip to Tata plant located in Pune, Maharashtra, India, recently. He said the Malaysian car industry was interesting and promising, adding that the speed of Tata's product offerings could probably be much quicker than other countries that Tata Motor was already in. \"For a start, Tata will introduce the truck and pick-up truck models.\"After that, we will see how the brand and the product build up,\" he said. Tata Motors has a presence in Malaysia in the past, but during that time the company has limited scope in terms of product range and opportunity. However, it has made tremendous progress in the last eight to 10 years with new product generation like pick-up truck, Xenon, that is comparable with similar model in the world. FEBRUARY 2015 |

26 INVESTMENT • by S. Nagaraju Sinniah THE BASIC OFEQUITY HOLDINGWe hear more people talk about ‘equity holding’ i.e. All these would, eventually, lead to a zero debt or no owings economic equity and corporate equity, these days. financial situation. Now, what does that mean, how do we measureequity holding, and why is it important that we understand ‘Asset’ and ‘Liability’this? Assets are things that you own such as houses, cars, cashWHAT IS ‘EQUITY HOLDING’ and shares. Liabilities are things that you owe such as personal borrowings and all types of loans. Therefore, equityEquity holding refers to wealth accumulation by an individual, is the net worth or the value of an asset after all the liabilitiesa household, a community or a country. Here, economic or debts have been paid.growth plays an important role. When a country’s economyhas robust growth, there is: Equity (net worth) = Asset – Liability • increase in productivity For an example, if your house is worth RM500,000 and if • rise in income you still owe the bank RM200,000, you have RM300,000 in • increase in savings rate equity and RM200,000 in liability. As you continue paying • increase in spending power up the loan, your owing reduces and your equity increases. Once you fully settle the bank loan, automatically, the houseAccordingly, the quality of life improves. becomes your asset and eventually an EQUITY HOLDING.In a nutshell, the basic needs to a better life are: In short, equity holding means our ‘net worth’. If our asset is more than the liability, then, our net worth is • a net income (income minus expenses) positive. Vice versa, if our liability is more than the asset, • a higher savings rate then, our net worth is negative. • own house/properties/vehicle • a good family financial planning, etc. Now that we have understood the basics of equity holding, next, we need to understand what ‘corporate equity holding’ | February 2015 means. For this, we must understand the basics of a stock market.

INVESTMENT 27WHAT IS ‘CORPORATE EQUITY HOLDING (EQUITY Facts and Figures:HOLDING IN A LISTED COMPANY)’Equity in stock market is ‘shares’ issued by listed companies,traded Bursa Malaysia. For you to own listed companyshares in Bursa Malaysia, you have to do equity investment.Generally, the investment refers to the buying and holdingof shares in Bursa Malaysia. When the company earningsincrease, the value of shares will rise. As an investor, youwill receive income in the form of dividends and capital gains.Owning a Share from Initial Public Offering (IPO) • Total listed companies in Bursa Malaysia are 930 companies with 823 companies listedA company wishing to expand its business would raise the in Main Market and 107 companies listed inrequired fund via IPO (Initial Public Offering). IPO (Initial ACE Market.Public Offering) means issuance of new shares to investors(including public), and this exercise would get the company • Market capitalization of Bursa Malaysialisted on Bursa Malaysia. Money raised through IPO (Initial (the Malaysian Stock Exchange) as at OctoberPublic Offering) is called Equity Capital. 2014 is approximately valued at RM1.77 trillion.An investor who buys a share offered by the company,automatically, becomes a shareholder in that company. Equity Holding of a Listed Company means buying sharesWhen investors hold their shares for a longer time period, of a company listed in Bursa Malaysia that is fundamentallyit is called Equity Holding in a Listed Company. As the strong and, ‘holding’ it for investment purpose – dividendbusiness expands and grows, the company will start paying or capital gain. Remember, shares held for the purposeout dividends to all their shareholders. of trading (buying and selling) do not constitute an equity holding.Shares bought at IPO (Initial Public Offering) can besold, anytime, to other investors who intend to buy at the Now, how do we value our equity holding in a company listedSecondary Market in Bursa Malaysia. Through this process, in Bursa Malaysia? Let’s say an investor buys 10,000 sharesthe shareholder can enjoy capital gain when the share price of Tenaga Nasional Berhad at RM5.00 per share; totalrises. investment would be RM50,000. Therefore, if the share price increases to RM13.50 per share, the Equity Holding Value ofBasically there are 2 types of share - Ordinary and Preference the shareholding would be RM135,500.shares. Hence, it is important that each individual understands whatOrdinary Shares equity holding means because an individual’s personal equity holding (net worth), either economic or corporate, directly• When you purchase an ordinary stock, you own a share contributes to the country’s economic status. of the company. This entitles you to receive profits from the operations of the company in the form of dividends S. Nagaraju Sinniah has 15 years and during the Annual General Meeting, you have the of trading experience in Malaysian voting rights. Ordinary shares are the shares that you will Stock Market. He welcomes start to trade in Bursa Malaysia. inquiries atPreference Shares [email protected]• Preference Shares are different from Ordinary Shares. FEBRUARY 2015 | Preference shareholders receive dividends before dividends of Ordinary Shares are announced. Preference Shares can often have a fixed dividend rate but no voting rights.



We would like to express our heartfelt gratitude to all our sponsors and partners for supporting the inauguralMalaysian Indian Business Entrepreneur 2015 Award held on 10th January 2015 Our Generous Sponsors & Supporting Partners

MEET n INVOLVE n BUSINESS BUSINESS SEMINAR SERIES BY MIBMalaysian Indian Business Magazine to organize series of business developmentseminars nationwide soon.Proposed Topics1. Eastern Management Practices2. Generate Income from Intellectual Property3. Make Money through Social Media Marketing4. Your Bank Your Business Partner5. Keep your business HealthyTentative ScheduleMonth LocationMarch 2015 PenangApril 2015 IpohMay 2015 Kuala LumpurJune 2015 MalaccaJuly 2015 JohorFor more Information and latest update visit our Facebook https://www.facebook.com/MalaysianIndianBusinessMagazine

MIB-EA 2015 Guest FeedbackmaIbpIntiramgdwotifeaocaerrnrssoieassawlielanoydmrn.aepapmrtlooraauwvnzleeyidnsrmegytdheonatvcigticonhaMmgtsamu-tolaauwlyn.asiTtiryadh,nse wocbotkKhuoouninuernrtlykddtbalr.eoeiilebssaslvouodietnvtoeisnseorhptMdns.oisrBIocwiBnoofycgufMfarontestharotcerelhaoyatoy.IghsnssKnepdtiiaieizinrmaneiignnnpagIgtnnchuedyaoipsninmaimttdonehmnp,rehpueotohgenrnoitonisatofoyunrnadrittneoogst- Shanthini Subramaniam - Writer/ HGC- DoyonsnrpsaiMuetclatoola)lhnoagtniOsrtab.jsKKtePrtiJrsiJhconihaaonsra&SmpyecialistTranslator TBtbbtwoghhuuiegoeatsshtmnii-snnetkotuaeeopcnysskucop.ssnbeuaIofetlsoriwMnwctsri.tcaartooiThepslpfaehpaefayiretspneselglliinaoanaraeelwygnlnouaedtIwrbtrhnssucgesd-esaiinaaiilstnnehlnmrlvebeeisrtarlaaasilnltttmieegoodarntno/WHhdBabataoeaeulollsdophsnMtitphiiscdnnIoyeuaeBedfctrtsbeofhhotsuehdarslpsegplrfetrdaoEeeoeanrovvwunipIteezdnhodlninaedanrtctkb.it.gaoalIMde'ntnnmeoagdeanlrvsameaIeuytw.nruseitlisasahtion industries. -MGNraaanegaaagtriVendgidsiDyonirTercatovre,l Sdn Bhd -CNonasgualrtaajtuioSninniah, CEO/IPOtpmhapsaadaelEroolrriepnrkcvtoca-hpniiedhmnaneleraoglgyfiirnugoziecwscigdurnediol,eatngihncothssgoekgaftelsaetnvaradceeidldeiionlln.onefumsnfHawufolhiedeniormnorft.iwohtguidoetraellsierdnvivpeensegehllfeurfo.ra.ears,rTvvAclmaspeehemoosaippsbpilrptnaeeilvuetne-etinn The brilliant line-up ofO- Mffic. ePra/IdPmOanCaobnhsaunl,taCthioinef Brand ushers at the entrance was truly welcoming. I wasBoth the emcees did a great ALwooeksionmgefoervweanrtd-. A2s0t1a6naeAvertnstGroup pleasantly surprised to note sojob in keeping the event many successful businessmanalive. They made a perfect and woman in our Indianpair with dynamic hosting community. It is somethingskills. I also enjoyed the to be proud of, indeed.performances by Astana - B.Tanapaal, Project Manager/Dancers. Property Development- N.Aesh, Yoga Master TIleneiohntdvodhvfadaerieainaugnynltkn.sa,ticsIttntBtrovhwyiMwseumaaewrsIatiyBsdinsianl,lgpilfenilowlnrosydMordisoeetfbehaemkaerelsradihefndssoyin.iggarosawIihtinnmoahpaagsnarertltehdlMavmyBseentautoodintlgsraoaaebiinyorbxesdseutlaseispsay!sanrtVery nice and well organized event. -MPPoarinnasatagBtihnlagKnkDanMiaregecadtrioaarws orks Sdn BhdCan MIB also organize such beautifulevent for students in near future?- Dinesh Rao, StudentI was so happy and surprised at the same time to be served vegetarian food as it is a rare choice inbusiness-related functions. Great job. Hope to see more events of similar nature and more successfulbusinessman/woman recognised in our society. - V.K.Regu, CEO/Property Development





34 SOCIAL MEDIA MARKETINGGBUOILOD YGOLUREB+USINESS WITHINTERESTING FACTS ABOUT GOOGLE+Registered Users 540 millionActive Users 300 million / monthUnique Mobile Users 20 millionAverage Duration of Use 3.46 minutes / visitOnline adults visit 22%Engagement 0.07%Generation Z 29%Generation X 23%Sales Value per visitor referred by Google+ US$40Top 500 US Companies in Google+ 58% URL : https://plus.google.comWHAT IS GOOGLE+ GOOGLE+ CIRCLESGoogle Plus (or Google+) is a social networking that is owned Google Plus has a fantastic system for managing theand operated by Google Inc. with some 540 million registered people and pages you follow, called Circles. Circles usedusers and has growing influence on search. Google+ is to developed relationship with your prospects, customers,emerging as a key player in the online marketing ecosystem. suppliers , staffs and industry expects. Martin Shervington,Google+ allows businesses to create pages and develop community manager of 'Plus Your Business! classified circlesrelationships with prospects and customers on multiple into five levels:levels. Individuals can add a brand to a specific Google+Circle, share a Google+ page with their network, and interact n Outer circlewith the content posted by that company. As in Facebook,users can +1 (or like ) the updates a company publishes, When a prospect or interested party pressed a ‘follow’ buttonleave comments, upload photos, and tag the brand in them. a process that allow the party to put you or your businessAn interesting aspect of this platform is that its Hangouts into their circles and will receive content in their stream. Thefeature enables companies to engage with fans, prospects, content, however, can easily be missed but it is a start to theand customers through video conference calls. relationship.| February 2015

35SOCIAL MEDIA MARKETINGn Inner Circle baking to fashion to science fiction. A business, an individual or a group of individuals can run a Google+ community aroundOnce someone ‘follows’, the company page or brand can also any topic of their choosing to engage others interested insee who has circled them and can then circle back – in turn, conversation on that subject. Members of a community canthey will see they’ve been circled. The current limit to have is interact with the content shared by others in a community orcircles are 5000. So the step from ‘following’ to adding them choose to share their own content to start a new discussion.to circle is a circle inward. A community allows individuals and organizations to findThey can also research on the person’s profile to see what other like-minded Google+ users, bringing greater visibilityother circles to add them to as well. If for instance someone to their discussions and content. These communities canwas key target audience, then adding them to a circle where act as a direct connection with your audience, helping yourone can communicate more closely. business continue to alter the conversations they are having on Google+ based on user feedback.Members of the circlecan be invited to events,including hangouts andhangouts-on-air. The valueof this is huge. If you are abusiness, wouldn’t you liketo get face-to-face with yourcustomers for 30 minutes?The nature of the InnerCircle will be determinedby your business, butultimately, this is where themagic really happens.n Private Circle Starting your own Google+ community is an effective way for your organization to be the facilitator of engagingWhen you wish not to have your content seen on the web, conversations that affect your industry and matter to youra private circle can lead to an increased level of intimacy. customer base.This circle could be a small, select group of people that youengage with private posts, increased one-to-one engagement Start by coming up with an idea for the focus of your Google+and exclusive offers etc. community that relates to the interest of your customer and is related to your business offerings.n Circles ABC Each of these communities are directly related to the interestsBy using circle management techniques, a person can be of each company’s customer bases, which is why they aremade to feel more and more listened to e.g. click +1 (like) successful at engaging their users on Google+ within thesetheir posts every time they post. So instead of just expecting communities.people to relate and engage with your content, you stepoutside of that to engage on their content. Pay special GOOGLE HANGOUTattention to your active engagers and return the favour. Google Hangouts are an incredibly powerful part of theGOOGLE+ COMMUNITIES Google+ tool. Anyone who’s used Skype video calls knows, communication with your friends and loved ones becomesGoogle+ communities are groups on Google’s social networkthat focus on a specific set of subjects covering anything from FEBRUARY 2015 |

36 SOCIAL MEDIA MARKETINGa whole lot easier and more meaningful when you can see Hashtags you use in youras well as hear them. It’s almost like they're right there with Google+ posts may alsoyou in the same room. You can use Google Hangouts for appear at the top of youreverything from one-to-one connections to huge virtual chats, post as related hashtags.and everything in between. Beth Hayden, social media expertidentified twelve ways to leverage Hangouts for better result. We see the real magic of what Google+ does with1 Hangout with your community hashtags, and the beginning2 Create video interviews of how they are used more3 Online coaching sessions powerfully there than on4 Offer online critique sessions other social networks, in5 Hold meetings Google+'s ability to auto-6 Solidify your expert status by holding live classes create hashtags. If you add your own hashtags to a post, on your topic Google+ will display up to three of them in the upper right7 Get accountability corner of the post on desktop Google+. Initially, one is visible,8 Give presentations but hovering your mouse over that one will reveal the others.9 Launch an online game But what happens if you don't add any of your own hashtags?10 Hold virtual office hours If your post has a sufficient amount of text, Google+ will often11 Provide killer customer support identify main keywords within the text and convert them into hashtags, which are then displayed at the upper right of your12 Host online launch parties post, just as your own hashtags would be. GOOGLE INTERGRATION Set up connected Google+ pages. Businesses can establish greater credibility with Google by linking their Google+ profiles with other Google products like Maps and Google+ Local. By integrating your business contacts with Google+ profile with its Google+ Local page or Google Maps location, Google will take away competitor ads and showcase your business when a customer is specifically looking for your page. When at any time you get a review or update photos, they will show up on Google Maps.GOOGLE AUTO HASHTAGS Regardless of your strategy for Google+ content, the important thing is that your business is active and consistentA hashtag is a word or a phrase (without spaces) preceded in using it as a part of your social marketing efforts. Google+by the # symbol -- for example, #MIB ,#Malaysia- that is product of Google, since we are all depending with Googlehelps people find and join conversations about a particular somehow, we should make a strong effort in deliveringtopic. Clicking on a hashtag will show related content. Use content to the platform to get our business reach wider andhashtags by typing them somewhere within the text of your easily searchable.post. Here are some examples:“I just learned about these great #VeganCooking tips.”“#Mondays are the worst. #SleepDeprived #SoMuchToDo” | February 2015

High Commission of India FESTIVAL OF INDIA IN MALAYSIA 2015 Kuala Lumpur The High Commission of India, Kuala Lumpur, will be organizing, Festival of India from mid-March till end-June 2015 in conjunction with Malaysia Year of Festivals - MYFEST 2015. The Festival would cover several cultural events and will showcase a veritable feast of culture and art from India.2015 PLANNED EVENTS1 Dance Drama 8 Chennai Nalla Chennai Photo Exhibition - A Bharatnatyam ballet by world renowned Kuala Lumpur n March, 2015 Kalakshetra Academy, Chennai Sungai Petani n April, 2015 Kuala Lumpur, Ipoh and Georgetown Melaka or Penang n May 2015 n March 2015 9 Exhibition on Islamic Art & Calligraphy2 Classical dance from South India Kuala Lumpur n April 2015 - Bharatnatyam dance led by Padma Bhushan Smt Alarmel Valli Kota Bahru n May, 2015 Kuala Lumpur, Johor Bahru and Ipoh Kuantan n June 2015 n March 2015 10 Bollywood Audio Visual Exhibition3 Folk dance and music group from Kuala Lumpur n April 2015 Punjab, North India Penang n May 2015 - Bhangra and Gidda Troupe 11 India - Malaysia Links from the Indian Kota Kinabalu, Ipoh, Kuala Lumpur and Melaka Archives n March 2015 Kuala Lumpur n March to April 2015 Melaka n April to May 20154 Folk dance and music group from Gujarat, West India 12 Malayalam Film Festival - Dandia Raas and Garba Troupe Kuala Lumpur n April 2015 Seremban, Kuala Lumpur, Ipoh and Kuching n April 20155 Tamil Literary Festival 13 Food Festival Kuala Lumpur n April 2015 n TBC6 Digital India : IT & Space Exhibition 14 International Day of Yoga Kuala Lumpur n April 2015 Kuala Lumpur n June 2015 Penang n May 20157 Photo Exhibition of Chola Temples of South India Kuala Lumpur n March 2015 Sungai Petani n April, 2015 Melaka or Penang n May 2015

38 LIFESTYLE • by Thevi SinnaduraiPerceptual PositionThe ability to see things from others point is a key • SECOND POSITION: skill in understanding people, and an important communication processes in relationships and Visualizing a situation from the view point of the person whonegotiations. In 1988 NLP innovator Robert Dilts created you are interacting with or having a problem with. You arean exercise to make shifts in tricky relationships through stepping into the shoes of the other person and experiencingexploring different Perceptual Positions. This is useful for (seeing, hearing and feeling) the situation as if you are them.improving relationships with people at work, home or any You need to think in terms of how the situation would appearareas of your life. or be interpreted by the other person. You must have heard the expression: “Before criticizing someone, walk a mile inOften, it is useful to assess an event or outcome from several their shoes.”different perspectives: from our own perspective, from theperspective of another person and from the perspective of an • THIRD POSITION:independent observer. Visualizing a situation as if viewing from the outside. You areThere are three perceptual positions in the exercise: Think of standing back from a situation and experiencing it as if youa difficult work relationship that you want to improve are a detached observer. In your mind, you are able to see and hear yourself and the other person, as if you are a third• FIRST POSITION: person. You think in terms of what opinion, observations or advice someone would offer who is not involved.This is your own Perceptual Position of you, yourselfexperiencing a situation. You are seeing, hearing and feelingthe situation through your own senses. You think in terms ofwhat is important to you and what you want to achieve.| February 2015

LIFESTYLE 39Exercise 3. Step into the SELF (first) position.You get the best result from the following exercise Close your eyes and imagine that the person in your difficultby physically moving around. Find a place where relationship is standing in the OTHER (second) position. Thethere is space and you are not disturbed by others. more specific you are the exercise generate better results. Example: Angry boss: Imagine you are having an interaction1. Identify the situation. with this person. NOW, be with that person, saying what you said, and noticing how they respond to your words.Choose a difficult work relationship that you want to improve.It could be a fellow colleague, your boss, a team member or Ask yourself:anyone where conflicts often happen.Example: A situation with an angry boss • What am I experiencing? • What do I see and hear?2. Use pen and three sheets of blank • How do I feel about the situation?paper to create signs of the three positions When you are finished, open your eyes look around the room,(Self - first Position, Other – second position, Observer – third stretch your body - this is called a ‘break state’. You will nowposition) as illustrated below. Place these sheets on the floor experiencing as if the situation really happened. Once youwith some space between them. have answered some of the questions in your mind you’re ready for the next step. SELF OTHERFirst Position Second Position OBSERVER Third Position FEBRUARY 2015 |

40 LIFESTYLE4. Now move to stand in the next Take your time to answer these questions. When you areposition, the OTHER (second) position. ready, open your eyes, look around the room and stretch your body. How about this time, did you learn somethingAct as if you are the other person in the situation (example about yourself? Did you notice anything that you could doyour angry boss). Take as long as you need to create the differently next time to be more effective?experience. Now, replay the conversation seeing throughtheir eyes (the ‘OTHER’ person.) Pay attention to what you Repeat steps from 2 to 5. This time use the new behaviourssee and hear and how it feels. The more specific you are the and resources that you identified in steps 3 and 4. Did youexercise generate better results. notice anything different this time? Perhaps you had an opportunity to achieve a different and more positive result?Ask yourself: Debrief: Take a few minutes to write down what you learned • What am I experiencing? from the exercise. What did you learn about yourself? What • What do I see and hear? did you learn about the other person? How do you want to • How do I feel about the situation? move forward from here?When you are finished, open your eyes look around the room, You can use perceptual positions to review an event in thestretch your body. Now come back and make a mental note of past or to prepare for an event in the future. This techniquewhat you saw, heard and how you felt. What you discovered? is excellent for all forms of conflict resolution as it enablesDid you learn something about yourself and how you could you see a situation from a variety of other perspectives otherhandle it differently next time for a different result? The more than your own and to see how your own behaviour impactsoften people do, they learn even more in the next step. on others.5. Move to the OBSERVER (third) position. “Our minds influenceImagine you see two people, one standing on the SELF the key activity of theposition and the other on the OTHER position. Stay objective brain, which then influencesand notice what is happening between them. everything;As an OBSERVER, ask yourself these questions: perception, cognition, What do I notice? thoughts and feelings, personal What seem to be the sticking point in this relationship? relaatipornosjheicptsi;otnheoyf’ryeoaul”l What can ‘you’ in the first position do differently to – Deepak Chopra improve this relationship? Thevi Sinnadurai is a Practitioner in What different attitudes can that ‘you’ in the first Clinical Hypnosis, Practitioner in Cognitive position try out to change this? Behaviour Hypnotherapy, NS-NLP Master Practitioner, Certified Law Of Attraction Can you as an OBSERVER give this person in Trainer and Emotional Freedom Technique the first position some advice on how the situation Practitioner (EFT). She can be reached at: could be handled differently and just maybe [email protected] achieve a different and more positive result? | February 2015

DID YOU KNOW? 41AYURVEDA 6Sushruta Samhita includes descriptions of sophisticated1Ayurveda a holistic medical system surgical procedures, including the based on ancient Indian texts removal of cataracts, skin grafts, and that utilizes natural treatments, reconstructive operations on the nose,botanical medicines, and lifestyle and which all influenced modern surgicaldietary practices to promote healing of methods.the body, mind, senses, and spirit. old. Originally transmitted orally, Ayurveda was later translated into Sanskrit and codified into three primary texts around 600 C.E. 4Ayurveda originally consisted of eight branches of traditional medicine: general medicine; surgery; diseases of the ear, nose and throat; pediatrics; toxicology; psychiatry; rejuvenation; and sexual vitality. Maharishi Charaka, Author of Charaka Samhita is, the first physician to present the concept of digestion, metabolism and immunity. n Maharishi Sushruta , founding father of Surgery. The compendium of Sushrutha includes many chapters on the training and practice of surgeons. It also has 300 surgical procedures and classifies human surgery in eight categories. Sushrutha details 650 drugs of animal, plant, and mineral origin. It describes more than 300 kinds of operations that call for 42 different surgical processes and 121 different types of instruments2Foundation of Ayurveda based n Maharishi Charaka, Author of Charaka Samhita, the first 7The demand for Ayurvedic on Tridosha, since every human physician to present the concept of digestion, metabolism Treatment in USA surges from being is composed of a unique and immunity all health practitioners includingproportion of elemental energies. medical doctors, nurses, chiropractors,The three doshas (vata, pitta, kapha) 5Charaka Samhita contains the massage therapists, herbalistsrepresent three psycho-biological earliest known descriptions and nutritionists. Mental healthconstitutional types that govern all of several modern Medical practitioners, including psychologistshuman characteristics, activities, and conditions, including diabetes, multiple and other clinical therapists, are alsopatterns of health and illness. sclerosis, Parkinson’s and Alzheimer’s beginning to incorporate Ayurveda disease. within clinical practices. (National3Ayurvedic medicine developed Center for Complementary and out of the Atharva Veda, and is Alternative Medicine, USA). estimated to be over 5,000 years FEBRUARY 2015 |

42 TODAY I LEARNED THINGS Tsai Eng-MengSUCCESSFUL Tsai Eng-Meng, Chairman & CEO of Want Want Holdings Limited,CEOs DO Taiwan push himself to get his vision achieved. A friend describes Tsai Eng-Meng's character as \"a wilfull bulldog with unyielding fighting spirit.” Carlos Ghosn Vishal SikkaThe only Chief Executive Officer to head two Fortune 500 Companies Stressing on new technology, innovation and remain focus onCarlos Ghosn follows some strict basic rules by keep it simple and software products and new solutions including artificial intelligence,straightforward (KISS). Ghosn enable employees to solve their Internet of Things. Vishal Sikka CEO of Infosys India led theown problems directly in a simple way. As a result, the activity within company to grow 15-18% range since took over the helm ofthe company and the relationship between departments improved. company.| February 2015

TODAY I LEARNED 43 Piyush Gupta Jorma OllilaA person needs a broad sense of what to achieve by a certain age, Jorma Ollila , ex CEO of former No. 1 mobile phone company,and works backwards from there. Piyush Gupta, CEO and Director Nokia says they made several mistakes at its peak, including failureof DBS Group Singapore say they first need to plot and plan. This to predict changing customers’ needs and failed to learn fromcould mean taking a step backward to gain the capability required mistake.for the position. Also, determine what the next job is, and make theinterest known to relevant people in the organisation. Tos Chirathivat Jaime Augusto Zobel de AyalaTos Chirathivat as CEO of Central Retail Corporation Ltd “We’re investing much more now in retraining people. The worldtake responsibility to rebuild the company by expanding into is changing so quickly that it’s just not enough to go to schoolinternational markets and reformat existing retails outlets. He once,” Jaime Augusto Zobel de Ayala CEO of Ayala Corporationmanage to grow total store network has expanded from 168 stores Philippines. Successful CEOs always endeavour to put peoplein 2002 to 687 stores. first for organisation success. FEBRUARY 2015 |

44 INDIA BUSINESS NEWSTWITTER BUYS INDIAN STARTUP ZIPDIAL INDIA TO BOOST PUBLIC SPENDING ON INFRASTRUCTUREMicroblogging site Twitter has acquired Indian startup ZipDial, a mobile value added services company based out of The government will increase public spending on infrastructure, Bangalore, Twitter said through a statement. The statement Finance Minister Arun Jaitley said on Monday. Theadded this is Twitter's first ever acquisition in India. However, government estimates the country needs to spend $800 billionthe deal size has not been mentioned.ZipDial has built a mobile on infrastructure to grow at 7 per cent per annum, sharply higherplatform that lets people follow and engage with content across all than around 5.5 per cent projected by the Reserve Bank of Indiainterfaces. The user experience combines SMS, voice, mobile web, for the current fiscal year that ends in March. Concerned over slowand access to mobile apps to bridge users from offline to online. economic growth, some government aides are also pushing to rowZipDial's platform has engaged nearly 60 million users with hundreds back on fiscal deficit targets when Jaitley announces the 2015/16of marketer clients. Valerie Wagoner, founder and chief executive budget next month. They have advocated more spending onofficer, ZipDial, said that over half of the world's population live in infrastructure projects that could lift growth.emerging and newly developed markets, and these consumersuse their mobile phones differently. \"We build for them. ZipDial'sinnovative platform has already scaled across South Asia, SoutheastAsia and Africa, where we operate. We are thrilled to expand ourimpact to a global level with Twitter.\" MAKE IN INDIA WILL CHANGE COUNTRY'S IMAGE Prime Minister Narendra Modi's 'Make in India' vision will change the image of the country, said the ministers of Union cabinet during the Zee Business 'Ministerial Conclave 2015'. Addressing the Conclave, Essel Group Chairman Dr Subhash Chandra said that with commitment and faith the country can achieve everything. Dr Chandra said, “Narendra Modi government has instilled confidence among the people of this country. If everyone does their job honestly, the country will definitely progress.”Minister of Road Transport and Highways, Nitin Gadkari, Railways Minister Suresh Prabhu, Power, Coal and Renewable Energy Minister Piyush Goyal, Environment minister Prakash Javadekar, Civil Aviation Minister Ashok Gajapathi Raju, Union Minister of State for Tourism, Culture and Civil Aviation Dr Mahesh Sharma, Petroleum Minister Dharmendra Pradhan, Union Minister of State for Urban Development Babul Supriyo and Minister of State for Finance Jayant Sinha participated in a panel discussion on the subject. Minister of Road Transport and Highways, Nitin Gadkari said, “We are working towards our objective of constructing 30 kilometre roads per day. We are giving priority to inland waterways, the target is to make 101 waterways in the country.” Minister of State for Finance Jayant Sinha, during the panel discussion said, “The government is working for the Micro, Small and Medium Enterprises (MSME) sector. We should also focus on innovate in India.” Emphasising that the reform process will continue, Sinha said, “The government is taking all that is required to drive away tax terrorism in the country.”| February 2015

45INDIA BUSINESS NEWSINDIA TO GROW FASTER THAN CHINA BY 2016: INDIAN LED INDUSTRY SET TO TOUCH RSIMF 21,600 CR BY 2020India is expected to grow at 6.3 per cent this year and 6.5 per The market size of Indian LED industry may touch Rs 21,600 cent in 2016 by when it is likely to cross China's projected growth crore by 2020 on the back of government's decision to switch rate, the IMF revealed. In 2014, India's growth rate was 5.8 per to LED for all street lamps and public space lighting, an industrycent against China's 7.4 per cent, said the World Economic Report official said. The Indian LED industry was pegged at Rs 1,925 croreupdate released by the International Monetary Fund. India's growth out of the lighting industry's aggregate turnover of Rs 13,000 crore inrate in 2013 was five per cent as against China's 7.8 per cent. India 2013. As projected, the turnover of Indian lighting industry by 2020is projected to grow at 6.3 per cent in 2015 and 6.5 per cent in will be Rs 35,000 crore and LED will account Rs 21,600 crore, which2016, when it is likely to cross China's projected growth rate of 6.3 is significantly over 60 percent of this total turnover, Surya Roshniper cent, the IMF said. \"I think the reform plans of the new Prime Managing Director Raju Bista told newsmen. Bista pointed out thatMinister are promising. We are going to have to see the speed of in the wake of continual Narendra Modi-led government's supportthe implementation,\" said Gian Maria Milesi-Ferretti, deputy director for the promotion of LED lighting, this market is expected to growin IMF's Research Department. According to the latest IMF report, substantially. The government has decided to switch to LED for allin India, the growth forecast is broadly unchanged; however, the street lamps and public space lighting.Moreover, the 'Make in India'weaker external demand is offset by the boost to the terms of trade initiative launched by Prime Minister Narendra Modi will provide afrom lower oil prices and a pickup in industrial and investment boost to the LED industry, he said and added that Surya has alreadyactivity after policy reforms. The report said global growth will receive commenced in-house production of indoor and outdoor LED productsa boost from lower oil prices, which reflect to an important extent at its plants.higher supply. FEBRUARY 2015 |

46 ANCIENT WISDOM • by Maran Nandan Sithambaram Thirukural:Business Mantras from CASH MANAGEMENT PRINCIPLESBesides cultural and social platforms, Thirukural is Thirukural is an ancient non-religious literature and is now increasingly studied, quoted and researched composed of 1330 kurals in 133 sections of ten each. The by the business community both inside and couplets on wisdom is divided into three major chaptersoutside India, including international business leaders –Virtue, Wealth and Love. In the Wealth chapter, namedand organisations. in Tamil as Porutpaal, there are 70 chapters discuss the importance of good virtue and in attaining wealth to leadIndia’s former Harvard-educated Finance Minister, meaningful and fulfilled life.P.Chidambaram always ends his Budget speech byquoting from Thirukural, which has a couplet for every To be successful in business, a businessperson mustsubject. For example in his 2013 Budget speech, possess business acumen and intelligence, be proficientP.Chidambaram recited a Thirukural, in business management and administration, and follow ethical principles in business. These are commonKural : 668 business traits one must possess and various Thirukural couplets talk about these virtues. \"Kalangaadhu Kanda Vinaikkan Thulangaathu Thookkang Katinthu Thiruvalluvar has the following advice to one who aspires to venture into a business. Seyal\" Kural 112 says,Translated : Once resolved , do not hesitate to act firmlyuntil you aim is achieved. “Seppam Udayavan Aakam Sidhaivindri Echirkum YemmaapuWhat clearly eye discerns as right, with steadfast will andmind unslumbering, that should man fulfil. Udaithu”| February 2015

ANCIENT WISDOM 47The wealth of the man of rectitude will not perish, but will Kural 385,bring happiness also to posterity.In simple English this means that any wealth earned by us “Eyatralum Eettalum Kaathalumusing a fair means will protect not only the particular person Katha Vazhuguthalum Valladhubut also his future generations. When one blesses anotherwe often hear them saying, Arasu,”Be blessed with all sixteen components of wealth” He is a leader of powerful governance, who is able to “Pathinaaru Selvamum Petru acquire wealth, save, regulate and equitably sharing.” Peruvazhaalvu Vazga” From a business point of view, this kural says that theSuch ethically earned wealth brings fame not only to the sources of cash inflows and cash outflows, namely operatingearner but to his descendants. income and expenditures, receipts and payments internal to the organization, borrowings, repayments, tax, subsidyKural 471 says, and accounts receivables and payables are prudent . “Vinai Valiyum Thanvaliyum Kural 472, Maatraanvaliyum Thunaivaliyum “Olvadhu Arivadhu Arindhu Thookki Cheyal” Adhankannthanki ChelvaarkuLet (a person) weigh well the strength of the deed, his own Chelladhadhu ill”strength, the strength of his enemy and the strength of allthe allies and then let him to act. The kural implies that business should study and try to synchronize the cash outflows and uses with the cashThis simply states that before commencing a business one inflows.should evaluate and study the financial feasibility, businessoperations, organizational capabilities and whom to We shall discuss more on leadership, good communication,associate with for the successful operation of his business. damage control, organising ideas, time management,Government and private bodies , suppliers and vendors, anger management and planningrom Thirukural in ourwholesalers and distributors, customers and clients all subsequent articles.matter greatly to run a business. This article penned by Maran Nandan Sithambaram, LLB (Hons) ,(UK) CLP ,BA (Hons), (Malaya ) Dip.Edu. Dip.Translation , Dip. In law (Sydney). CEO and Principal Lawyer of Marsh Lawyers, Sydney, Australia. Mr. Maran Nandanis also an advocate and solicitor of High Court of Malaya.He can be reached through phone or by email below:+ 61413 990 550 [email protected] FEBRUARY 2015 |

48 COVER STORYAGENDA SURIA :TAKE CUSTOMERS WHERETHEY HAVE NOT BEEN | February 2015