ISTD module file

51 ISTD

I didn’t design any punctation, only uppercase, the font has limitations! Spacing is a bit out between some of the letters. No obvious kerning option in the software I used. Can be manually edited for the purpose of this accessment. Correction could be make by editing original files on font software. 52 ISTD

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I experimented with some manual kerning and adding extra weight to the font. Having to do kerning manually sort of defeats the object of having a typeface, however as noted before I was not sure if I could change spacing on the software I had used. I think this experiment shows the improvements that could be achieved. To change the weight of the font I added an outer stroke, this version uses a 6pt stroke, I like the variation in size, and think it improves the look of the font. 55 ISTD

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Here is the end result, it’s not an amazing font, but is an Biophilic font, and that is what I set out to design. The letter forms are based on organic natural elements, the maple seed pod has remained key throughout the design process. This font design has come along-way and has improved at every stage. Some of the letter forms have become beautiful fluid art nouveau shapes, which wasn’t intended but I love the look, some of the letter could be improved, but on whole I am happy with the outcome. Font design isn’t something I’m drawn to; it was a challenge, but the outcome works. 57 ISTD

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RESEARCH 59 ISTD

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I researched designers that have used nature in there work, or have been inspired by natural forms. I've looked at what natural style fonts are currently available, and concided how all this things could inspire my design work. 61 ISTD

KIRAN UK 'Drops' is a rain inspired font, the designer is responding to the effects global warming has on the enviroment, it is also a celebration of the magical moments created by nature. AHMET PROSIC 'Land' is a font inspired by nature and ornamentation from the old Bo s n i a n m o n u m e nt \" Ste c a k \". 62 ISTD

KAT DONOGHUE ' Human Nature' is a font that mixed human anatomy and flowers. It is a unique way of looking at natural forms. MEHMET REHA TUĞCU 'Wisteria' is a unique serif display font, that is inspired by leaves. The design used leafs are ornaments. 63 ISTD

ATELIER D'ALVES 'A Garden at Night' is a publication that explores the relation between body and landscape through concepts of trauma, performance and writing. CAROLINE DELAVI Bra n d i n g fo r ' Gre e n h o u s e'. Nature inspired branding for a small company who creative decorativeframed pressed flowers. 64 ISTD

KAROLIEN PAULY Bra n d i n g fo r ' C afe Fl o r '. Eye catcher botanical inspired branding for an airport bistro. Aimed to capture tropical holiday vibes. ANA MIMINOSHVILI 'Blooming Eyes' is a series of illustrations that respond to the fear of being watched on social media. The series takes it's inspiration from botanical illustrated plates. 65 ISTD

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I found out that there was a Biophilia poster competition, its tagline was ‘Celebrating the innate connection between humans and nature.’ The competition was run recently and will form an open air poster design exhibitions being held in American in the autumn. What impressed me the most about the competition was the web design and graphics, it’s a beautifully brought together collection that celebrates the wonder of Biophilia. The entrances are just wonderful too, they display eclectic collection of designs that pay honour to the wonders of nature. It’s a fantastic discovery. 67 ISTD

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MILLENNIUM SEED BANK In the heart of rural Sussex lies a collection of some of the world rarest seeds. The Millennium Seed Bank hides an underground collection of over 2.4 billion seeds from around the world, banking them to conserve them for the future. Based at Wakehurst in Sussex, The Millennium Seed Bank is held under the depths a glass atrium, behind the scenes Kew’s scientists are busy at work safeguarding the future of plants. The seeds journey goes from been dried in banks drying chamber, to being cleaned and processed in the banks research stations. The processed seeds are held in sub-zero chambers, in these chambers are seed collections from around the world. By being held in these conditions the seed collections are safe from potential damage, which is vital for maintaining many of these species. 71 ISTD

WHY ARE BANK SEEDS IMPORTANT? Research shows that two in five plant species at risk of extinction, seed banks like Kew’s work effortlessly to protect as many plant species as possible. By collecting seeds and supporting seed banks around the world Kew are providing a safe home for some of the world’s most endangered plants. Storing seeds in seed banks means that endangered plants can be germinated and reintroduced into the wild, and whilst they are at home in the seed backs Kew scientists are learning all about the plant. Many of the plant’s grown in Wakehurst’s botanic garden started their life in The Millennium Seed Bank, the seed bank holds seeds from nearly all the UK’s native plant species preserved. 72 ISTD

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WHERE ARE SEEDS COLLECTED FROM? Since 2000 The Millennium Seed Bank has become the largest wild plant resource in the world, it holds seed collections from 97 countries. The scientists at The Millennium Seed Bank and their partners have collected seeds from a wide array of landscapes, some of the seeds collected are stored in home countries, with the remaining seeds sent to The Millennium Seed Bank for safe storage. The Millennium Seed Bankprioritises the collection of: • Seeds of plants that can tolerate being dried and frozen • Seeds from areas that are vulnerable to climate change • Seeds of plants that are important to the livelihood of its home country • Seeds of plants that are relatives to those we eat • Seeds of plants that can only been found in their home country • Seeds of plants that are threatened in the wild 74 ISTD

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A showcase of some the remarkable female horticulturists, scientists & gardeners in the field of plants and fungi. 77 ISTD

BEATRIX POTTER (1866 – 1943) Widely recognised as an excellent writer of children’s books, including the much loved The Tales of Peter Rabbit, many people are not aware that Beatrix Potter was also a scientist fascinated by fungi. Potter studied and conducted experiments on fungi reproduction and development. She also used a microscope to draw hundreds of highly detailed illustrations of fungi, in fact the very first illustration in Britain of the fungus Tremella simplex was drawn by Beatrix Potter. ELSIE WAKEFIELD (1886 – 1972) Wakefield was Head of Kew Mycology in 1915 and Deputy Keeper of the Herbarium from 1945 to 1951. She published around 100 papers on fungi and plants and wrote two field guides on British fungi. Wakefield also named and described many new species of fungi and produced beautiful watercolour illustrations of the species she identified. BARBARA MCCLINTOCK (1902 – 1992) Barbara McClintock was an American scientist. She was awarded the 1983 Nobel Prize for her work in Physiology or Medicine. specially, for her pioneering work that led to the discovery of ‘jumping genes’. In the 1940s and 50s, Barbara continued her work on the subject, looking at how these mobile genes worked in plant cells, she found that ‘jumping genes’ were involved in inheritance of characteristics in plants. 78 ISTD

SARAH ANN DRAKE 79 ISTD

ELSIE WAKEFIELD 80 ISTD

ELIZABETH BLACKWELL (1707 – 1758) Researchers at Kew discovered that Elizabeth Blackwell was the first woman to publish a plant name under the binomial naming system in 1757. The system devised in 1753 is still the standard way that plants are recorded, the plants in the system are listed under scientistic names, making them identifiable from their genus and species. MARIANNE NORTH (1830 – 1890) North was a botanical artist who had a huge impact on our current understanding of plants. She was a plant hunter and painter who created over 800 paintings of more than 900 species of plants during her solo trip across the world in the late 1800s. SARAH ANNE DRAKE (1803 – 1857) Drake was an accomplished botanical artist who produced a huge body of work, including over 1000 illustrated plates for The Botanical Register. Drake specialised in illustrating orchids, the Australian orchid Drakea is named in her honour. Her illustrations are included in the widely acclaimed orchid book, James Bateman's Orchidaceae of Mexico and Guatemala. MARGARET MEE (1909 – 1988) Mee was a botanical artist who specialised in plants from the Amazon Rainforest. She created hundreds of paintings of the plants that grew there. Amazing she made the decision to live in the Amazon and study local species, she lived in the Amazon for 30 years and become a passionate defender of the rainforest, she was one of the first people to draw attention to the dangers of large-scale mining and the shocking deforestation on the Amazon Basin. 81 ISTD

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The Japanese practice of Shinrin-yoku, or forest bathing, is the simple and therapeutic act of spending time in a forest 83 ISTD

WHAT IS SHINRIN-YOKU? It is a well-known fact that nature has a positive impact on the wellbeing, of you have ever been in a forest with birds singing and scattered light shining between the leaves and a cracking of a nearby brook you would have experienced the magical effects of nature. Japanese doctors have recognised the importance of this experience and promote Shinrin-Yoku as an antidote for the stresses of urban life. Shinrin-Yoku is a sensory experience, it does not require hiking, running or other outdoor activities, all it asks is for you to discount from the digital world, to take time to wander through a forest, appreciate the surroundings, breathe, listen, touch. Shinrin-Yoku slowing down, focusing on the natural world, breathing in the cool fresh air and soaking in the sights and textures, running fingers around soft green moss, feeling the gentle breeze as it swirls between leaves. Shinrin-Yoku is a feeling of inner stillness and comfort from letting go of the hecticness of the outer world. 84 ISTD

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HISTORY OF SHINRIN-YOKU Shinrin-Yoku/Forest Bathing has been used as a medicinal practice in Japan since the 1980s, when the Japanese government noticed the negative effects the technology boom was having on its inhabitants. Sensory overload and lack of access to green spaces caused health and wellbeing issues, this is where the importance if Shinrin-Yoku became important. Dr. Qing Li, MD, Ph.D. president of the Japanese Society of Forest Therapy estimated that majority of people spend 93 percent of our time indoors, and that this caused deficit disorder in society, which contributes to negative feelings about life. However, he noted that this could be improved in just a few hours of forest bathing, he recognised being in a forest and playing attention to its surroundings eases the senses and calms the mind enough to allow a moment of peace. 87 ISTD

WHAT ARE THE HEALTH BENEFITS? Shinrin-Yoku has become an important part of preventative healthcare in Japan. Japanese research has shown that Shinrin-Yoku improves sleep quality, mood ability to focus and stress levels. Lowering stress can have remarkable effects on the body, as it contributes to ailments such anxiety, depression. Shinrin-Yoku has been recognised as an antidot to the strains of life, time in nature, away from technology and big cities can improve physical and mental health reduced the effects of stress on the body. Japanese doctors have been prescribing Shinrin- Yoku to their parents and it has led to healthier lifestyle for people of all ages. 88 ISTD

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SIMPLE SHINRIN-YOKU • Pick a quieter time of day • • Turn of electronic devices for a few hours • Slow down and take in the surroundings • Wander through the trees • Senses, listen to birds, touch tree bark, look at leaves, taste the freshness of the breeze • Meditate • Two hours is the recommended time for a Shinrin-Yoku session 91 ISTD

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PUBLICATION 93 ISTD

ISTD PUBLICATION From the research I have done I decided to base my ISTD publication on the art of Shinrin-Yoku. It is a lovely subject that matches my understanding of what Biophilia is. I believe the two subjects go hand in hand. Shinrin-Yoku is as important today as it was in the tech boom of the 80s, it is an interesting and inspiring concept that fully imbodies the ideas of Biophilia. LINK TO DIGITAL PUBLICATION 94 ISTD

SHINRIN.YOKU JAPANESE NOUN “Forest bathing” – going into the woods for a mentally soothing experience 95 ISTD

MOCK- UPS OF PUBLICATION 96 ISTD

DESIGN SPECIFICS 97 Size : A5 Aspect: Landscape Binding: Hard Cover Binding Aspect: Short Cover: 250 gsm Paper: 118 gsm ISTD

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INDESIGN FILE 100 ISTD