Quick Reference Brand Guide

QUICK REFERENCE BRAND GUIDE 2020

BRAND GUIDETHE QUICK REFERENCE The Brands. The Guide. The REESE® brand has become a household name in the heavy-duty Consistent visual imagery with strong logos as the anchor is the easiest towing industry. From heavy duty fifth wheels and pin boxes to weight way to help consumers connect a brand or product with the company it distribution systems to control sway, REESE’s proven designs exceed represents. By adhering to tight standards, we can create a compelling industry standards, making it the brand of choice when performance is and effective brand presence that stays with the consumer long after the the expectation. image has faded. Draw-Tite® was born out of a passion for outstanding performance and has come to represent one of the best custom-fit vehicle products available This document is a guide to the brand communication styles to be used in today. Each hitch designed must pass rigorous tests to become Tested all catalogs for REESE®, Draw-Tite®, Fulton®, BULLDOG®, Tekonsha®, Wesbar®, Tough™. Draw-Tite® is the brand of choice for years of dependable service. Bargman®, ROLA®, Pro Series™ and REESE® Towpower. It’s what our brands Fulton® performs best when the weather is at its worst. When innovative stand for, how they’re expressed, and how the creative elements fit together design is combined with quality and value, the result is a brand that is in all our communications. the obvious choice for recreational and marine applications everywhere. The Fulton® line of trailer jacks, winches, and couplers has become the The guide should be followed when designing or delivering any industry standard for light and medium-duty trailering. publication for both web printed and web applications. It contains the BULLDOG® is characterized by unmatched strength, reliability, safety and foundation for the look and feel of the Horizon Global brands. The logos, value; count on BULLDOG® to be Tough and Trusted™. Gooseneck hitches, color palettes, typography, and design elements represent components gooseneck couplers and Wedge-Latch® elements feature a high-strength, of our identity, and collectively embody the essence of our brand’s heavy-duty design that makes them the toughest trailer components personalities to create a unique signature. available today. Tekonsha® has evolved to become a trusted name in towing safety. The Contents. The core product line consists of brake controllers, electrical wiring, ModuLites and T-One® Connectors. Smooth, predictable stopping at all The basic elements that make up our brands. speeds has made the Tekonsha® line of trailer brake controllers the best in class and most popular on the market. • Logo Marks • Color Palettes • Product Images • Typography • Our Catalog 1 | OUR GUIDE

OUR LOGO MARKS REESE® HIERARCHY Primary Logo. The REESE logo is composed of the blue vertical bar, the REESE name followed by a registration mark ®. The REESE name can be in either 100% black or 100% white. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. A black or white variation of the REESE logo can be used when necessary. The REESE name and vertical bar in 100% black or 100% white. No pieces will be left in color or made into different values. Minimum Size. Minimum width of the primary logo for both printed and web applications is 0.75 in. Color Palette. REESE BLUE: C=100, M=43, Y=0, K=0 // R=0, G=122, B=195 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 REESE GRAY: C=6, M=4, Y=7, K=13 // R=209, G=209, B=206 0.75 in. REESE | 2

OUR ®® LOGO MARKS DRAW-TITE® HIERARCHY 0.75 in. Primary Logo. The Draw-Tite logo is composed of the Draw-Tite name in a stylized logo with a hitch ball and bar illustrated into the “D”, followed by a registration mark ®. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. A black or white variation of the Draw-Tite logo can be used when necessary. The Draw-Tite name, ball and bar in 100% black or 100% white. No pieces will be left in color or made into different values. Alternative Format. The Draw-Tite “D” logo is to be used on product labeling only. The Draw-Tite “D” logo in white, followed by the ®, on a black background only. Can also be used in 100% black and Draw-Tite Blue. Minimum Size. Minimum width of the primary logo for both printed and web applications is 0.75 in. Color Palette. DRAW-TITE BLUE: C=100, M=69, Y=0, K=11 // R=0, G=82, B=155 BLACK: C=0, M=0, Y=0, K=100 // R=O, G=0, B=0 DRAW-TITE GRAY: C=10, M=0, Y=15, K=30 // R=170, G=181, B=168 3 | DRAW-TITE

OUR LOGO MARKS FULTON® HIERARCHY Primary Logo. The Fulton logo is composed of the FULTON name, stylized with layers and gradients to have an innovative, high impact look followed by a registration mark ®. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the textured background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. The Fulton logo can also be used as a one color logo when necessary, it is to be 100% black, Fulton Light Blue, or reversed out of a dark background at 100% white. Minimum Size. Minimum width of the primary logo for both printed and web applications is 0.75 in. Color Palette. FULTON BLUE: C=100, M=55, Y=0, K=60 // R=0, G=50, B=96 FULTON LIGHT BLUE: C=90, M=54, Y=0, K=15 // R=5, G=97, B=162 FULTON GRAY: C=0, M=0, Y=0, K=40 // R=167, G=169, B=172 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 0.75 in. FULTON | 4

OUR 0.75 in. LOGO MARKS BULLDOG® HIERARCHY 1.00 in. Primary Logo. The BULLDOG logo is composed of the BULLDOG name followed by a registration mark ® along with the tag line “TOUGH & TRUSTED” encapsuled in a stylized diamond shaped logo with layers and gradients to illustrate a heavy-duty, industrial look. This is the primary logo mockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. The primary BULLDOG logo can be used in combination with the alternate linear logo. Alternative Format. The BULLDOG linear logo can be used as an alternative to the primary logo. BULLDOG linear logo in white, followed by the ®, on a black background. Minimum Size. Minimum width of the primary logo for both printed and web applications is 1.00 in. Minimum width of the alternate logo for both printed and web applications is 0.75 in. Color Palette. BULLDOG RED: C=0, M=100, Y=90, K=0 // R=221, G=26, B=50 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 BULLDOG GRAY: C=0, M=0, Y=0, K=40 // R=167, G=169, B=172 5 | BULLDOG

OUR 1.00 in. LOGO MARKS TEKONSHA® HIERARCHY Primary Logo. The Tekonsha logo is composed of the large “T” conjoined with the TEKONSHA name followed by a registration mark ®. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the chipboard photo background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. Black and white variations of the Tekonsha logo can be used when necessary. The logo, type and marks are to be 100% white or 100% black. No pieces will be left in color or made into different values. Alternative Format. The Tekonsha logo can also be used with the tag line “LIFE’S A JOURNEY. STOP OFTEN”. The tag line is positioned directly below the primary logo and is Tekonsha Gray. Minimum Size. Minimum width of the primary logo for both printed and web applications is 1.00 in. Color Palette. TEKONSHA GREEN: C=74, M=15, Y=100, K=2 // R=75, G=159, B=70 TEKONSHA BLUE: C=100, M=87, Y=20, K=10 // R=31, G=61, B=124 TEKONSHA GRAY: C=0, M=0, Y=0, K=70 // R=109, G=110, B=113 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 TEKONSHA | 6

OUR 0.75 in. LOGO MARKS WESBAR® HIERARCHY Primary Logo. The Wesbar logo is composed of the Wesbar name followed by a registration mark ®. This is the primary logo mockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. A black and white variation of the Wesbar logo can be used when necessary. The Wesbar name is to be 100% black or 100% white. No pieces will be left in color or made into different values. Minimum Size. Minimum width of the primary logos for both printed and web applications is 0.75 in. Color Palette. WESBAR BLUE: C=88, M=75, Y=4, K=0 // R=9, G=84, B=161 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 7 | WESBAR

OUR LOGO MARKS BARGMAN® HIERARCHY Primary Logos. The Bargman logo is composed of the Bargman name with horizontal red bars above and below followed by a registration mark ®. This is the primary logo mockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. When the Bargman logo is used on a black or dark background, the Bargman name is to be 100% white and horizontal bars are to be Bargman Red. A black and white variation of the Bargman logo can be used when necessary. The Bargman name and horizontal bars are to be 100% black or 100% white. No pieces will be left in color or made into different values. Minimum Size. Minimum width of the primary logos for both printed and web applications is 0.75 in. Color Palette. BARGMAN RED: C=18, M=96, Y=83, K=7 // R=192, G=44, B=56 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 0.75 in. BARGMAN | 8

OUR 0.75 in. LOGO MARKS ROLA® HIERARCHY Primary Logos. The ROLA logo is composed of the ROLA name followed by a registration mark ®. This is the primary logo mockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. When the ROLA logo is used on a black or dark background, it is to be 100% white, with the exception of the “O” which remains ROLA Red. A black and white variation of the ROLA logo can be used when necessary. The ROLA name is to be 100% black or 100% white. No pieces will be left in color or made into different values. Alternative Format. The ROLA logo can also be used with the tag line “JUST ADD ADVENTURE.”. The tag line is positioned directly below the primary logo with vertical lines spacing the width and is 100% black. Minimum Size. Minimum width of the primary logos for both printed and web applications is 0.75 in. Color Palette. ROLA RED: C=2, M=100, Y=85, K=6 // R=221, G=26, B=50 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 9 | ROLA

OUR LOGO MARKS PRO SERIES® HIERARCHY Primary Logos. The Pro Series logo is composed of the Pro Series name separated and stacked in two separate blocks followed by a trademark ™. This is the primary logo mockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. When the Pro Series logo is used on a black or dark background a 100% white 4 point outline stroke must be used. A black and white variation of the Pro Series logo can be used when necessary. The Pro Series name in 100% white and the blocks in 100% black or with a 100% white 4 point outline stroke for a dark background. No pieces will be left in color or made into different values. Minimum Size. Minimum width of the primary logos for both printed and web applications is 0.50 in. Color Palette. PRO SERIES BLUE: C=85, M=46, Y=0, K=0 // R=11, G=123, B=192 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 0.50 in. P R O S E R I E S | 10

OUR LOGO MARKS REESE TOWPOWER® HIERARCHY Primary Logo. 1.50 in. 1.00 in. The REESE Towpower logo is composed of the blue vertical bar, the REESE name with a registration mark ®, followed by the word TOWPOWER. The REESE TOWPOWER name can be in either 100% black or 100% white. This is the primary logo lockup. All components of this logo are locked together. No elements may be moved within this logo. This logo prints as 4-color process. This logo is designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of the logos for reproduction in any media application. Variations. A black and white variation of the REESE Towpower logo can be used when necessary. The REESE Towpower vertical bar and name in 100% black or 100% white. No pieces will be left in color or made into different values. Alternative Format. The stacked versions of the REESE Towpower logo can also be used in place of the primary logo following the same standards. Minimum Size. Minimum width of the primary logo for both printed and web applications is 1.50 in. Minimum width of the alternate logo for both printed and web applications is 1.00 in. Color Palette. REESE TOWPOWER BLUE: C=100, M=43, Y=0, K=0 // R=0, G=122, B=195 BLACK: C=0, M=0, Y=0, K=100 // R=0, G=0, B=0 REESE TOWPOWER GRAY: C=6, M=4, Y=7, K=13 // R=209, G=209, B=206 11 | R E E S E T O W P O W E R

OUR PRODUCT IMAGES ALL BRANDS Product Images. Images portray key aspects on our brands. For this reason, selecting the right images is extremely important. Bold angles, close-up images to show our quality, durability and beauty. Dramatic lighting that shows every detail and makes our products stand out on white backgrounds as well as black. All components of our images are locked together. No elements may be moved within the images. All images print as 4-color process. They are designed specifically to coordinate with the white/black background over which it is primarily placed. Use only authorized versions of our images for reproduction in any media application. Beauty Shots. Our preferred image of use. High-impact, high-contrast images that engage the viewer and display the quality and performance of our products. Secondary Images. Alternate angles, features, packaging, in-use and lifestyle images are also available and may be used as support to the beauty shots. Resolution. 300 dpi high-resolution images are required for use in print. Format. All images are available in jpgs, pngs and tiffs. P R O D U C T I M A G E S | 12

OUR TYPOGRAPHY FONTS Headline Fonts. Preferred headline fonts used for marketing material, catalogs, application guides, advertising and signage. // Univers 67 Bold Condensed // Univers 65 Bold Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789 (.,;:?!$&@*%#) 01213456789 Feature Fonts. Preferred complement fonts used for marketing material, catalogs, application guides, advertising and signage. // Univers 57 Condensed // Univers 47 Light Condensed Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&@*%#) 01213456789 (.,;:?!$&@*%#) 01213456789 13 | T Y P O G R A P H Y

OUR CATALOG INFORMATION Our Catalogs. Your Publications. Our product catalogs can be viewed and downloaded at any of our Please provide us with a copy of all printed publications produced each branded websites below. Hard copies are available upon request. year. They can be mailed to our marketing team at our headquarters. reeseproducts.com/product-catalogs We work hard to document and analyze every catalog published by draw-tite.com/product-catalogs our customers to ensure our products, brands and message are being fultonperformance.com/product-catalogs delivered effectively so our presence stays with the consumer long after bulldogproducts.net/products-catalogs the image has faded. tekonsha.com/product-catalogs wesbar.com/product-catalogs Our Team. bargman.com/product-catalogs rolaproducts.com/product-catalogs Brian Peterson proseriestowing.com/product-catalogs Digital Coordinator reesetowpower.com/product-catalogs [email protected] (734) 656-3012 Marketing Material. Angelique Robson Any and all marketing material necessary can be provided by our Catalog Coordinator marketing team. New products, product information, marketing copy, [email protected] logos, product images, lifestyle images, catalog pages, ads, application (734) 656-3146 guides, and even packaged files of our catalog are at the ready to help make your catalog and business a success. Our Headquarters. Digital Media. Horizon Global Americas Attn: Brian Peterson Unlike printed material, web pages need to adapt to different browsers, 41792 Halyard Dr. Suite 100 screen resolutions and browser window sizes. Overall, we try to keep Plymouth, MI 48170 our web design and language as tight and clean as possible. Contact us directly if customized elements are needed. O U R C A T A L O G | 14

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