Content Recipe

Content Recipe: Ingredients for a Great ContentContent marketing, one of the components of digital marketing services, is a great driver toboost your website’s rank on search engine result pages (SERPs) and enables your website toappear on the top lists on the search engines. A content may not provide benefit to yourbusiness if pertinent keywords are not used, and a SEO strategy is not applied; without thesetwo implications all your time, energy and resources will be a waste.The two strategies mentioned above only come into effect if you have written quality contentthat the visitors can rely on and comes in compliance with the questions the users are searchingfor.Even the best digital marketing agencies have stated that the content is becoming immenselyimportant tool for online marketing and boosting the website’s rank.Here we will talk about the ingredients that have been proved to provide a delicious contentstrategy, boosting your search engine optimization (SEO), traffic/leads, brand image, conversionrate, and brand recognition.

7 Ingredients for a Successful Content Development 1. Original Content Creates Online StandingWhen a content writer presents his/her own reasoning’s and discussions, visitors appreciate itbecause they don’t clearly want to see the same content thronged on the internet wheneverthey make a search. Avoid using other’s content and publishing it as your own because it willnot result in high traffic to your site, and will distort the future terms with your customers andpotential leads.Creating original content works as a shelter from search engine’s punishment, such as Google,Yahoo, Bing etc. Are you confused? It is simple, Google strictly punishes websites with duplicatecontent by penalizing them. Also, an original content is thus indexed by Google and othersearch engines and given more exposure on the result pages as compared to plagiarizedcontent.2. Content Should be Authentic and ReliableAs we have mentioned above that the content created should be original but along with that itshould also provide accurate information to the visitors and be authentic. Any statisticmentioned should be “real” and not something just made by your imagination because that willhave an impact on your reputation and consequently worsen your brand’s image.Presenting original content with no relevant information will not generate leads to yourwebsite and thus not be looked at as a reliable source. Content written by you should be incompliance with the users’ intent as well. When you write a content be sure that it should giveanswers to what the users might be looking for.A content that includes admirable information and dependable statistics will help in creatinghigh quality inbound links as other content writers may include your website’s link in theircontent; boosting your ranking on SERPs.3. Give Emphasis to Your Headlines

Headlines works as a key driver in generating high traffic to your website as it is the first partthat is looked at before the whole content is scrolled and read, therefore make sure you createan appealing headline that actually attracts the users and perceive in their mind that thecontent available is what they are looking for.Keep in mind that you must create a content that actually provides the information inaccordance with the headline you have created otherwise your image will be damaged and thefuture contents published by you will not generate traffic as visitors might see your headlinemerely as a click bait tactic.4. Write Precise and Well-Structured ContentUsers don’t like to read a wall of text therefore write a content that has proper headings,subheadings, bullets etc. Moreover, paragraphing is important as it keeps the interest of usersand allows them to read the whole content that has been posted. It also makes it possible tograb attention of users on the important points you have stated relative to if it was written in acontinuous form.Users surfing on the internet look for content that is precise while containing all relevantinformation so that they are able to skim through the details and absorb the informationquickly. Content writing is not merely about word count, but it is about how well you can writewhile keeping it brief.5. Add Infographics, Videos and ImagesA content that is well structured, contains relevant information and details and all the statisticsstated are accurate, but is this all that is needed to engage the audience? The answer is no,because images, videos and infographics makes the content look more polished and keeps youraudience engaged.Let’s assume that you are writing a content for your product, adding videos for instance, howyour product is manufactured, or what is the best way to use it etc. will generate more leadsand make your content much more appealing in the eyes of the audience. This may also help inboosting your conversion rate due to visitors having more in-depth knowledge about yourproduct.Note that: Images or other visual contents used should add value otherwise it will distort yourcontent’s status.

6. Regularly Update Your ContentUpdating your content frequently will not only work as a way to get more leads/traffic but itwill also help in maintaining your ranking on search engines because different search enginesfavor websites that have their contents regularly updated. Furthermore, user engagement willrise because they want new content more frequently, and regular updates will also grabattention of new users improving the website’s traffic and ranking.7. Content Should be Applied in Real Life SituationContent should not only add to the users’ knowledge but should also help them to use yourcontent as a way to deal with their problems. Users look for contents that are integrated withreal life situations and provides a solution for certain problems.A great content is thus something that adds value to the users’ life and provides them with anadvice and enables them to find the most efficient way in using the material they are lookingfor. This will keep your audience engaged, increasing the dwell time; amount of time a visitorspends on your website, and improve your SEO.Published on: https://www.buzzinteractive.co/content-recipe-ingredients-for-a-great-content/