Five Hottest Digital Marketing Trends For 2018

Five Hottest Digital Marketing Trends For 2018Digital Marketing has proved to be the fastest and cost effective tool for marketing a product/service.Marketers are able to connect to millions of customers instantly and promote their contents.From past few years there has been a continuous change in Digital Marketing trends and in order toprove successful, Digital Marketing Agencies have molded themselves according to these trends. Theyear 2018 is subsequently bringing new trends which have to be looked into for “winning the game”.Trends of 2018 1. Augmented Reality (AR): The Next Big ThingWorld has revolutionized where marketers are integrating new modern technology known asAugmented Reality in their Digital Marketing. AR is the best thing since sliced bread and is definitely onethe hottest trend for 2018.AR will allow the marketers to transform static objects into an immersive three dimensional (3D)experience which will enable the customers to have a great analysis of products into real worldenvironment.One of the examples that may allow you to visualize how AR works is Pokémon Go where people cancatch Pokémon’s just by using their smartphones’ camera. People are seen running around in the streetscatching Pokémon and it appears as if you are catching Pokémon in reality but actually it is just an

animated 3D design component of the Digital World that have been augmented in the person’sperceived real world.Such example of Augmented Reality is Snapchat which has been using animations that are alignedexactly to the real world environment when in reality they are levitating in space.The above examples are just merely a teeny-weeny use of this well advanced automated technology.IKEA has recently launched a new app called “Place” which is using Augmented Reality. You could easilyscan the area you need to add furniture in and grab from a vast array of furniture to analyze whether itis going to go with your environment currently being seen through your smartphone camera.2. Chat BotsA new marketing automation solution that brands have acknowledged and are using in their marketingstrategies which is going to be proved as one of the hottest trend of 2018.Chat bots are functioned with Artificial Intelligence (AI) which means that a conversation with a chat botwill be similar to that of a human. The purpose of chat bots is to assist businesses with their relationwith customers efficiently and effectively is creating urge for this technology and have been a buzz thesedays.Businesses are able to use this new innovative technology to their benefit, by using it in marketing fortheir products, reaching out to thousands of customers at one time of point, assisting customers with a24/7 service etc. Marketers have integrated Chat bots on their social media accounts that enable themto brand their product / service on all the social media platforms in one go without the need to updateforums regularly with different campaigns and offers.Isn’t it beneficial for you as well? It will be much more convenient for you to talk to an automatedmachine system which knows far better than a person if selected by a company to answer queries? Thechat bot allows you to get information or talk about what’s in your mind about the particular product orcompany in just seconds without waiting or being ignored.3. Learn About Micro-MomentsIn this new era of technological changes people have been using mobile devices to a great extent forsearches, texting etc. and check their phones for 100+ times a day, therefore the micro momentsbecomes a crucial part.Customers’ need to acquire small things such as grocery to large things like furniture; homes etc,enables them to reflexively approach their devices for searches - progressively mobile devices,stimulating a growth in the use of mobile phones (A dazing 96% of users approach their smartphones toacquire required researches at the very instant).According to Think with Google, these Intent-Rich moments have increased the customers’expectations for brands being able to provide relevant real time information.During these searches customers intend for precise information meeting their standards therefore theirexpectations are high and during these moments marketers should be able to cater to their needs byproviding the right information, at the right time.Marketers are prioritizing ‘Micro-Moments’ and working on user intents in order get high traffic towardstheir service online and become a winner.

4. Mass Personalization and Customer Centric ContentMight be wondering these two words contradict each other, but in reality this is a new technique surelyover taking mass marketing and proving to be a new trend for 2018.Mass personalization is actually using personal customer data, thanks to the Big Data technologies forcollecting customers’ behavioral data through different mediums such as Online Purchases, Mobile Appdownloads, Online Searches etc, and then evaluating it through Artificial Intelligence (AI) algorithms toprovide a specific targeted strategies.Have you ever used Sound Cloud? Well then you would have noticed that before you enter the realworld of music, you are actually asked to select different music genres according to your taste, might itbe Pop, R&B, Classic etc. This is actually Mass Personalization as now pertained music genres accordingto your selection will be thrown at you.5. Capitalize Content MarketingContent Marketing is an all time hottest trend for Digital Marketing and is a carry forward to 2018 from2017.It is one of the most important factors to use in your Digital Marketing and boost up your customerbase. The question stands that how can you possibly do that? Well, content marketing boosts up yourSEO allowing your brand to appear on the top lists of Search Engine Result Pages (SERPs).Now the question may arise, how to improve customer experience? First thing, hire a professionalcontent developer who knows how to play with words and make your content appealing. Focus more onmicro contents, info graphics, videos, charts etc, because these have proved to be more engaging and asthe world has well revolutionized customers need precise and up to the point content for the product orit is even better to explain the products through videos as visual analysis is more appealing.What you should conclude for the beginning of 2018Engaging and Interacting with your customers in the new era of emerging technology has no limits. Newand more advanced technologies are bringing about multifaceted opportunities and making it morefeasible to get the brand well recognized in the market, allowing brands to improve the loyalty andcredibility. But simultaneously marketers are facing unprecedented and complex challenges.Therefore, working on these hottest 2018 Digital Marketing trends from now will allow executing themin the near future. It is better to acknowledge things before time than to regret when things have gonefar away from expectations.Published on: https://buzzinteractive.kinja.com/five-hottest-digital-marketing-trends-for-2018-1821284967