NFLP60_Quarterly Report_#27

Q4 PARTNERSHIP PROJECT QUARTERLY REPORT Report 27 (Quarter 4, Year 7)SUMMARY UPDATEThe NFL PLAY 60 FitnessGram® (FG) team We have also been successful in increasing Clubhas continued to enhance interest and promote engagement, with the Dallas Cowboys,engagement within the project for each NFL market. Green Bay Packers and Atlanta Falcons hosting largeThis quarter, the team promoted the program to scale events to kick off the program and select newaudiences at eight different events, including health sites. The Tennessee Titans and Carolina Panthersadvocates, school-aged children and parents. We have been successful in filling their remainingwere able to recruit four new Champions to bring the licenses and 19 out of 32 Clubs have shared plans tototal number of Champions to 31 out of 32, promote site engagement within the project.or 96% capacity. Ten out of 11 markets have approved theirThe team continues to provide information and Impact Sites for the 2016-2017 school year andcontent to program sites through the welcome back Impact School notifications have been sent out topackets, monthly project newsletters, and a webinar 63 out of 68 schools. We have continued to workthat included members of our evaluation team, a Club on the publication of 11 journal articles, one of whichrepresentative, and two FitnessGram® Champions. was published this quarter (Impact of NFL PLAY 60 Programming on School Level Fitness Outcomes: Longitudinal Analyses from the NFL PLAY 60 FitnessGram® Partnership Project).

MAYOR’S YOUTH INITIATIVE JULYSUMMER BASH 223,000 Children from the Dallas +3 SOCIAL Metroplex and many local SHARES organizations that promote health and wellness. 3 Facebook posts about NFL PLAY 60 JULY initiatives and events27 PROJECT REACHING OVERVIEWS FOR an audience of 10 FITNESSGRAM® TRAINERS OVER 18,000. SHAPE America Functional FitnessGram® Workshop ENHANCED VISIBILITY6 DR. COOPER Kenneth H. Cooper, MD, MPH NFL PLAY 60 FITNESSGRAM® NFL PLAY 60 FitnessGram® Presentations PRESENTATIONS PERSONAL TRAINING AND HEALTHY LIVING July 3, August 10, September 14, & 29, 2016 LAW ENFORCEMENT September 28, 2016 RAINWATER FOUNDATION August 12, 2016

74% MONTHLY OPEN RATE PROJECT NEWSLETTERWELCOME 34% BACK PACKET OPEN RATE Distributed to all sites on September 5, 2016 4 NEW via Constant Contact MARKET CHAMPIONSENHANCED Effective marketing & promotion of NFL PLAY 60 & FITNESSGRAM®PLAYS SeNpFtFeLmitnPbeslesarGy2r6a20m Project THIS WEBINAR INCLUDED: WEBINAR • Maddy Cuono , Atlanta Falcons Hosted by the NFL PLAY60 Community Relations Coordinator FitnessGram® Project team • Dr. Greg Welk, NFL PLAY 60 FitnessGram® EvaluatorWEBINAR TOPICS: • Shane Sperle, Green Bay Packers FG Champion• NFL PLAY60 FitnessGram® Overview • Joanna Faerber, New Orleans• Youth Activity Profile FG Champion• How to Implement FitnessGram® with a large class • Cooper Institute, NFL PLAY60• How to Interact with FG Champions and Clubs Project team• New FitnessGram® Software Resources. 1,065 The Falcons elaborated on what they do to increase site participation in their market. Site participants will receive the webinar.

AUG GREEN BAY PACKERS 10 KICKOFFTRAINING AUG @Lambeau Field55 22SITE REPRESENTATIVES HOSTED 175BY THE DALLAS COWBOYS Participants from the NFL PLAY 60 FitnessGram® Program and otherTopics covered: FitnessGram® software, Play60 initiatives.Grant Requirements, Youth Activity Profile,and IMPACT Sites.PAST EVENTS JULY JULYSTANDINGS 25 26 TRAINING 18 CAMPFITNESSGRAM®INAUGURAL SEPT CHAMPIONSNFL PLAY60 14FITNESSGRAM® The event training consisted of team building activities, aBOOSTER EVENT scavenger hunt, and@Arthur Blank Family Office activities that covered the FitnessGram• software, program objectives, and the Youth Activity Profile.35 SCHOOLS Dr. Greg Welk was also present SELECTED to lead a discussion of the by the Atlanta Falcons current project findings and the Youth Activity Profile.Served as a method to get the teachers excitedabout the NFL PLAY60 FitnessGram® project.

REMAINING LICENSES FILLED 35 TOTAL LICENSES 0 10 20 30 35 0 10 20 30 357 The Carolina Panthers have filled their 2 The Green Bay Packers filled their two seven remaining licenses with schools remaining licenses with two sites that from Yadkin County and Onslow were chosen at their kickoff event County Schools TENNESSEE TITANS CONTINUE TO ADD LICENSESSCOUTING Remaining licenses & Impact Schools updatesREPORT WEBINAR SEPT 06 Hosted by the project team for partner organizations New Impact School information provided.11 NFL CLUBS CONTACTED Recommendations for the second cohort of Impact Sites.

NFL PLAY60FITNNFELSPSLGARYA6M0 ® FINALIZINGFITNNFELSPSLGARYA6M0 ® FITNNFELSPSLGARYA6M0® 2 PROMINENT FITNNFLESPSLGAYRA60M® PAPERS5 FITNESSGRAM® YOUTH PHYSICAL Published papers in ACTIVITY AND research journals. PHYSICAL FITNESS STUDENT ATTITUDES DIVERSE ANALYSIS AND PHYSICAL ACTIVITY BEHAVIORS. We will use different analysis to track the program effectiveness Both of these will be targeted for on individual students. These submission during the next quarter. analyses will be particularly useful for evaluating the Impact Schools compared to the Non-Impact Schools.PROGRAM OUTCOMESHIGHLIGHTS GROUNDED IN RESEARCH Research Focus Examination of the longitudinal impact of NFL PLAY 60 programming using individual student data. Recent published papers on There are a large number of students that have had data entered over multipleLONGITUDINAL years (data from both programing and non-programming schools).OUTCOMES

NFL PLAY60 FITNESSGRAM® OVERVIEWHIGHLIGHTSENHANCED VISIBILITY OF NFL PLAY 60 we discussed the following topics: NFL PLAY60 FitnessGram® AND FITNESSGRAM® overview, Youth Activity Profile, how to implement FitnessGram® with a large class, how to interact with FG Champions and Clubs, • The Cooper institute represented NFL PLAY60 FitnessGram® at and new FitnessGram® software resources. The Falcons elaborated the Mayor’s Youth Initiative Summer Bash on July 22nd. This event on what they do to increase site participation in their market. included over 3,000 children from the Dallas Metroplex and many The webinar will be sent out to 1,065 site participants on local organizations that promote health and wellness October 3rd, 2016.• Provided NFL PLAY 60 FitnessGram® Project Overview for 10 PAST EVENTS FitnessGram® Trainers at SHAPE America Functional FitnessGram® Workshop Training on July, 27, 2016 • The NFL PLAY 60 FitnessGram® team hosted a training camp for • Dr. Cooper included information about the NFL PLAY 60 18 of the FG Champions July 25-26, 2016 at The Cooper Institute. FitnessGram® partnership in presentations to the Personal Training The event consisted of team building activities, a scavenger hunt, and Healthy Living classes on July 3, August 10, September 14, and activities that covered the FitnessGram® software, program and 29, 2016 objectives, and the Youth Activity Profile. Dr. Welk was also • Dr. Cooper included information about the NFL PLAY 60 present to lead a discussion of the current project findings and the FitnessGram® partnership in presentation to members of Youth Activity Profile. Law Enforcement on September 28, 2016 • The Dallas Cowboys hosted a FitnessGram® training event at • Dr. Cooper included information about the NFL PLAY 60 Cowboys Stadium on August 10th, 2016 for all sites enrolled FitnessGram® partnership in presentation to members of the in the NFL PLAY60 FitnessGram® project in the Dallas market. 55 Rainwater Foundation on August 12, 2016 site representatives attended this event that covered FitnessGram® • Shared 3 Facebook posts about NFL PLAY 60 initiatives and events software, grant requirements, Youth Activity Profile, and reaching an audience of over 18,000 for each post IMPACT Sites. • The Green Bay Packers held a kickoff event at Lambeau field PROMOTED EFFECTIVE ADOPTION on August 22nd 2016 for 175 participants from the NFL PLAY 60 AND UTILIZATION OF NFL PLAY 60 AND FitnessGram® Program and other Play60 initiatives. The Packers FITNESSGRAM® also held a drawing for the two remaining FitnessGram® licenses Greenville Middle School and Janet Berry Elementary were Program Adoption selected. • The Atlanta Falcons held their inaugural NFL PLAY60 Booster • Welcome Back Packet was distributed to all sites on event at the Arthur Blank Family Office on September 14th September 5, 2016 via Constant Contact with an open rate of 74% 2016. The goal of this event was to equip all of their new sites • Monthly project newsletters were sent out with an open with the knowledge required to be a successful site within rate of 34%. the grant. Arthur Blank, the governor of Georgia, • Falcons, Vikings, Redskins, and Seahawks recruited Georgia Shape, The Cooper Institute, and the Atlanta Falcons new Champions community relations staff were all in attendance. This event • NFL PLAY60 FitnessGram® Project team hosted a recorded celebrated the 35 schools selected by the Atlanta Falcons and webinar on September 22nd, 2016 that will be shared with all served as a method to get the teachers excited about the NFL project sites. This webinar included Atlanta Falcons Community PLAY60 FitnessGram® project. Relations Coordinator, Maddy Cuono, NFL PLAY 60 FitnessGram® Evaluator, Dr. Greg Welk, the Green Bay Packers FG Champion, Shane Sperle, New Orleans FG Champion, Joanna Faerber, and our Cooper Institute NFL PLAY60 Project team. During this webinar

NFL PLAY60 FITNESSGRAM® OVERVIEWHIGHLIGHTSUpcoming Events CONTINUED EVALUATION OF PROGRAMMING OUTCOMES• On September 25th, 2016, the Tennessee Titans recognized a dozen students from Franklin Special School District on the field • Research activities have focused on moving forward with other during their game versus Oakland for their participation in NFL key papers. PLAY 60 Programs. • To date, a total of 5 papers have been published in research journals on this project and one is currently under second round of Recruitment review. • Plans are in place to finalize two other prominent papers. One • The Carolina Panthers have filled their seven remaining licenses is examining the relationship between youth physical activity with schools from Yadkin County and Onslow County Schools and physical fitness and the other one is looking at the association • The Green Bay Packers filled their two remaining licenses with two between student attitudes and physical activity behaviors. Both of sites that were chosen at their kickoff event these will be targeted for submission during the next quarter (see • Tennessee Titans continue to add Metro Nashville Schools to the the attached list for a complete set of papers as well as updates on project through their district coordinator. other research from the project). • Another focus in the analyses is on examining the longitudinal LAUNCHED PROGRAMMING IN NFL PLAY 60 impact of NFL PLAY 60 programming using individual student data.FITNESSGRAM® IMPACT SCHOOLS • The recent paper published on longitudinal outcomes used school level outcomes but there are advantages of repeating this type • The project team reached out to 11 NFL Clubs with of analyses with individual level data. There are a large number of recommendations for the second cohort of Impact Sites students that have had data entered over multiple years (data from • The project team hosted a webinar on Tuesday, September 6, both programing and non-programming schools). 2016 for partner organizations (Fuel Up to Play 60, NFL PLAY 60 • Unlike the published American Journal of Preventive Medicine Challenge, NFL FLAG, and PYFP), Fuel Up to Play 60 market leads, paper, we will use different analysis to track the program and FG Champions to provide information about the new effectiveness on individual students. These analyses will be Impact Schools particularly useful for evaluating the impact schools compared to • The first email to notify new Impact Sites was sent out on Monday, the non-impact schools. September 12, 2016.ACTIVITIES FOR NEXT QUARTER1. Attend American Public Health Association to promote 5. Work with NFL Foundation to develop communication plan for NFL PLAY 60 programs and findings from current project on disseminating program results by December 2016 October 31 through November 2, 2016 6. Update and enhance Annual and Club reports by December 20162. Reach full enrollment of 1,120 sites by December 2016 7. Provide resources and instructions to 55 first-year and 503. Recruit FG Champions in Oakland, Atlanta, and Minnesota second-year NFL PLAY 60 FitnessGram Impact Sites by May 2017 by December 2016 8. Propose plan to recruit NFL PLAY 60 FitnessGram Ambassador 4. Continue working with Clubs to set up site engagement plan for from each NFL Club by May 2017 by December 2016QUESTIONS? For general questions, contact: Norma Candelaria, M.S. | 972-341-3243

BUILDING A HEALTHIER GENERATIONNOW, AND WELL INTO. THE FUTURE.The Cooper Institute® • 12330 Preston Road • Dallas, Texas 75230 • 972.341.3200CooperInstitute.org/fitnessgram/nfl