140920_AW20_Lookbook_V3_Compressed

AW20 unplug & play mothercare

autumn winter’2020

about mothercare • British • nostalgic • heritage • relevant • current Our British brand history spans nearly 7 decades, so we carry this through within everything we do. We have a strong backstory and decades of experience behind us, and we’ll never forget where we came from and our humble beginnings. But with this, we will still ensure that we move with the times and react to trends as and when they happen whilst still retaining our integrity. To keep things fresh, we consistently ensure consumers have access to the latest products and ideas; and we’re always on the lookout for the next big thing.







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jellycat bashful beige bunny A popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go. mothercare moses basket Made from natural wood, which looks great in any nursery. mothercare denim bucket hat Crafted from cotton-rich fabrics for maximum comfort, whether on a safari or trip to the zoo. COMPLETE THE LOOK OUR TOP PICKS mothercare cot cellular cotton blanket cream 100% cotton cellular blanket is a must-have bedding item for your baby, to ensure your little one is warm and comfortable. ‘make animals great again’ by maureen yeo The older animals of Singapore are worried about the deteriorating values of the Next Generation. So the Animal Council is convened and it is agreed that a new leader is needed. but who will they choose?









a baby will make love stronger, days shorter, nights longer, bankroll smaller, home happier, clothes shabbier, the past forgotten, and the future worth living for.











jellycat leonardo lion Leonardo Lion is a royal sweetheart, with a fine buttery mane and such soft biscuit fur. His mighty paws and chunky chocolate nose are fit for a king and scrumptious to snuggle. grey tiger tail t-shirt khaki dino bucket hat Add some fun to your little one’s playtime outfit with this cool stripey tiger Cute bucket hat for all dinosaur tee! Can you guess the length of its tail? explorers and lovers - for all fossils hunting activities! GET THE LOOK OUR TOP PICKS eco safari 2 pack shorts Perfect all-purpose shorts to move, jump, CdpAelNasVyirAefrSse! ely to your heart’s CANVAS CANVAS khaki dino eco safari canvas shoes bibshort set Classic & trusty pair of canvas Let’s take it up a notch and shoes, perfect for dinosaur viewing dress up in this cute overalls and embarking on new adventures! for your next adventure. A comfortable inner layer paired with a contemporary outer to stay in style! VE218 VE220 VC996



children are the world's most valuable resource and its best hope for the future.







E Story - BOYS Story - BOYS Story - GIRLS AGGIES Colour Tag - ORANGE Colour Tag - ORANGE Colour Tag - ORANGE an drop - MID OCT - 11 Product Type - CANVAS Product Type - CANVAS Product Type - CANVAS l Thru - RRP - 19.9 RRP - 19.9 RRP - 19.9 Qty Ord - 110 Plan drop - MID JULY Qty Ord - 120 Plan drop - MID JULY Qty Ord - 110 Plan drop - MID JULY No. of store rcving - 6 No. of store rcving - 5 No. of store rcving - 10 Qty sold - 39 Sell Thru - 35.5% Qty sold - 39 Sell Thru - 28.7% Qty sold - 21 Sell Thru - 16.7% FIRST WALKER PRAM SHOE PRAM SHOE WC821 VD769 WD872 Desc - BABY BOYS HIGHTOP NVY BFLY CRAWLER Desc - BABY GIRLS FW UCORN HIGH TRNR Desc - BABY BOY NVY 3D DINO PRAM TR LS Story - GIRLS Story - BABY BOYS Story - BOYS NGE Colour Tag - BLUE Colour Tag - ORANGE Colour Tag - BLUE RST WALKER Product Type - FIRST WALKER Product Type - PRAM SHOE Product Type - PRAM SHOE RRP - 39.9 RRP - 21.9 RRP - 21.9 an drop - MID JULY Qty Ord - 150 Plan drop - MID OCT Qty Ord - 180 Plan drop - MID JULY Qty Ord - 200 Plan drop - MID OCT - 10 Sell Thru - 11.9% No. of store rcving - 10 No. of store rcving - 10 No. of store rcving - 9 and I learned what is obvious to a child.Qty sold - Sell Thru - 0.0% Qty sold - 30 Sell Thru - 11.6% Qty sold - Sell Thru - thatPRAM SHOE life is simpPRAMlySHOEa collectioPnRAM ofSHOE little lives, each lived one day at a time. that each day VKRXOGEHVSHQWnjQGLQJEHDXW\\LQǍRZHUVDQG poetry & talking to animals. that a day spent with dreaming and sunsets and refreshing breezes cannot be bettered. CHAMBRA STAR CANVAS VD811 VD827 VE225 LS Desc - BABY GIRL ROSE GLD POM PRAM TR Desc - BABY GIRLS HERITAGE FLRAL PRAM Desc - BABY GIRL PINK BUTTERFLY SHOE NGE AM SHOE Story - BABY GIRLS Story - BABY GIRLS Story - BABY GIRLS an drop - MID JULY Colour Tag - ORANGE Colour Tag - ORANGE Colour Tag - ORANGE - 10 Sell Thru - 8.5% Product Type - PRAM SHOE Product Type - PRAM SHOE Product Type - PRAM SHOE Page 1 of 2 RRP - 21.9 RRP - 21.9 RRP - 21.9 Qty Ord - 200 Plan drop - MID JUNE Qty Ord - 150 Plan drop - MID JULY Qty Ord - 250 Plan drop - MID JUNE No. of store rcving - 10 No. of store rcving - 10 No. of store rcving - 10 Qty sold - 26 Sell Thru - 10.7% Qty sold - 13 Sell Thru - 6.0% Qty sold - 88 Sell Thru - 27.9%





D46 KIDS SHOES PRAM SHOE PRAM SHOE beachcromber white white frill edge WB962 embroidered dress pram shoes Desc - BABY GIRLS SHMER CORSAGE SHOE This is the perfect dress for your darling girl. VE52D6esigned to support growing Story - GIRLS With beautiful embriodery on soft cotton, Descfw-eaBertAmaBnYadnGdtIoRcLkoeWzeyp,HtThtienFsyReItLowLehEsiDteGE PRAM she can dance to her hearts content while Storysahl-looBewAsiBnagYretGosoeIRsftLtaoSnwdigflegxleib. le Colour Tag - BLUE you make memories together. Product Type - PRAM SHOE Colour Tag - ORANGE RRP - 21.9 Product Type - PRAM SHOE Qty Ord - 200 Plan drop - MID OCT RRP - 21.9 No. of store rcving - 9 Qty sold - Sell Thru - Qty Ord - 180 Plan drop - MID JULY SPORT No. of store rcving - 10 G E T T H EQty sold - 32 SPORT Sell Thru - 13.9% LOOK OUR TOP PICKS WC857 WC823 Desc - GIRLS UNICORN NOVELTY HIGH TOP Desc - GIRLS ANIMAL PRINT TRAINER Story - GIRLS Story - GIRLS 3 pack pink & greCoylour Tag - ORANGE Colour Tag - ORANGE cable socPkrosduct Type - SPORT Product Type - SPORT Three coloured socks to mRaRtcPh - 49.9 RRP - 49.9 your shoes for every occasion. Qty Ord - 100 Plan drop - MID SEP Your little ones will love thQetmy !Ord - 120 Plan drop - MID SEP No. of store rcving - 9 No. of store rcving - 10 Qty sold - Sell Thru - 0.0% Qty sold - Sell Thru - 0.0% beachcomber pink broderie dress As cute summer dresses go, this might just be our favourite. Fully lined to keep your little one comfy right until the sun goes down and finished with bows, lace and a scalloped hem.

PRAM SHOE SPORT SPORT SPORT WC692 WC867 WC852 WC853 Desc - BABY GIRL NVY PEARL PU BARSHOE Desc - BOYS ROCKET LIGHT UP TRAINER Desc - BOYS AWESOME TRAINER Desc - BOYES DINO EYE NO Story - GIRLS Story - BOYS Story - BOYS Story - BOYS Colour Tag - BLUE Colour Tag - BLUE Colour Tag - ORANGE Colour Tag - ORANGE Product Type - PRAM SHOE Product Type - SPORT Product Type - SPORT Product Type - SPORT RRP - 21.9 RRP - 49.9 RRP - 49.9 RRP - 49.9 Qty Ord - 200 Plan drop - MID OCT Qty Ord - 100 Plan drop - MID OCT Qty Ord - 120 Plan drop - MID SEP Qty Ord - 150 Plan drop No. of store rcving - 9 No. of store rcving - 7 No. of store rcving - 10 No. of store rcving - 11 Qty sold - Sell Thru - Qty sold - Sell Thru - Qty sold - Sell Thru - 0.0% Qty sold - Sell Thru - SPORT STRUCTURED SHOE STRUCTURED SHOE STRUCTURED SHOE WC868 WC880 WD881 WD880 Desc - GIRLS NOVELTY LIGHT UP TRIANER Desc - GIRLS PINK EPP BALLERINA Desc - GIRLS ANIMAL EPP BALLERINA Desc - GIRLS RED EPP BALL Story - GIRLS Story - GIRLS Story - GIRLS Story - GIRLS Colour Tag - BLUE Colour Tag - ORANGE Colour Tag - BLUE Colour Tag - ORANGE Product Type - SPORT Product Type - STRUCTURED SHOE Product Type - STRUCTURED SHOE Product Type - STRUCTUR RRP - 49.9 RRP - 39.9 RRP - 39.9 RRP - 39.9 Qty Ord - 100 Plan drop - MID OCT Qty Ord - 100 Plan drop - MID SEP Qty Ord - 150 Plan drop - MID OCT Qty Ord - 100 Plan drop No. of store rcving - 7 No. of store rcving - 6 No. of store rcving - 9 No. of store rcving - 8 Qty sold - Sell Thru - Qty sold - Sell Thru - 0.0% Qty sold - Sell Thru - Qty sold - Sell Thru -

SPORT ELTY TRAINER WC822 Desc - BOYS GREY ROAR SPORTS TRAINER MID SEP 0% Story - BOYS Colour Tag - ORANGE Product Type - SPORT RRP - 49.9 Qty Ord - 150 Plan drop - MID SEP No. of store rcving - 10 while we tryQty sold - Sell Thru - 0.0% to teach our children all about life, STRUCTURED SHOE our children teach us what life is all about. RINA WD355 Desc - GIRLS ROSE GOLD EPP BALLRINA ED SHOE MID SEP Story - GIRLS 0% Colour Tag - ORANGE Product Type - STRUCTURED SHOE RRP - 39.9 Qty Ord - 150 Plan drop - MID SEP No. of store rcving - 9 Qty sold - Sell Thru - 0.0%







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washed khaki fisherman hat Perfect for sunny days and summer holidays. Stay cool and stylish. grey tiger tail t-shirt ‘the big book of beasts’ by Lightweight, cool and comfy with yuval zommer button fastening. This shirt is roarsome for all your special occasions! A beautifully illustrated, informative book for children introducing them to a fascinating cast of beasts, brought to whimsical life. GET THE LOOK OUR TOP PICKS grey roar sports trainer Slip on in seconds with easy-fasten strap, leaving more time for outdoor fun! khaki cargo shorts Days spent playing and exploring need cool comfy outfits and this lightweight cargo short is the perfect place to start. urban tropics pixelated tee set Whether you are heading for the park, stopping for a snack or dancing, this set is sure to keep your little explorer comfy and trendy.



children see magic because they look for it.











mothercare yellow mothercare white floral dress multicolour-flower sandals The perfect recipe for a summer These bright, colourful sandals make outfit - Take natural, cool cotton, the best companions for summertime. add a bunch of flowers and All-over prints and a large bow at the sprinkle in some sunshine yellow. front make for a blooming pretty finish, ideal floral occasions. GET THE LOOK OUR TOP PICKS snapkis okiedokie sunglasses bendy beamers black & pink Not just an eye candy, they are chock-full of tech to protect little eyes. Comes in a choice of cool colours and a fine matte finish. mothercare white embroidered dress This sweet dress is sure to suit many occasions. With beautiful embroidery, a handful of tassels and frills to finish, it’ll be a favourite of any wardrobe thisseason.



AW20 is now available in-stores! view more at @mothercaresg

AW20 unplug & play mothercare