SBI

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A presentation to

An internal magazine is a WHAT IS communications tool that AN provides information, updates and news regarding INTERNAL the company to the MAGAZINE employees

• An internal magazine will unify WHY DO the brand Internal magazine YOU NEED keeps employees engaged, informed and excited about AN being a part of the organization INTERNAL MAGAZINE • It also ensures that the employees are vested in the company’s success, helping it succeed and creating a culture of camaraderie amongst everyone • With digital becoming the norm of the day, it is important to create a digital magazine that will keep the audience engaged on the screen while providing information regarding the current financial world

BENEFITS OF INTERNAL MAGAZINE FOR SBI

Cont…

1) E-Bandhan MAGAZINE NAME 2) E-Digest 3) Quarterly Bulletin

EDIT - Cover page- Trending finance topic along with an article on the PLAN same o This will help incite interest amongst the TG as they will get a more in-depth idea about current topic - MD & CEO desk letter o This will reinforce the values, mission and vision of the organization while providing a blueprint for the company’s progress - Awards & Recognition o Highlighting the recent awards won by the organization

EDIT - Awards & Recognition PLAN o Highlighting the recent awards won by the organization - TRENDING o Shorts- Investment/ Insurance/ Finance news covered in maximum 100 words o Products in focus- Best performing product of the quarter - Success story- Top performers along with a short write-up of their achievement - Books and Baatein o Review of a finance; investment, marketing; leadership book o Tips on better client engagement, retention and sales

EDIT - OPINION PLAN o Expert talk- Roping in a BFSI expert to speak about a particular topic o Work-life balance tips o Mental health tips o Financial immunity tips which can then be used as a sales pitch as well

EDIT - FAMILY CORNER PLAN o SBI Family- Any SBI team which did something innovative or went above and beyond for customers o o Featuring families of 1 or 2 SBI employee and a short/sweet write-up about their life and achievement (big or small) - GIVING BACK o This will put focus on any recent CSR activity done by the company

EDIT - AUDIENCE ENGAGEMENT PLAN o The TG can send in their long-trusted investment tip and how it has helped them achieve their goals o Just joking- The TG can send in their jokes along the lines of investment, finance or insurance o Laugh out Loud- The TG can send in a funny situation with a customer while at the same time providing tips on how they handled it o Find the hidden words- We will post a small illustrated image of everyday life, with 10-15 words hidden in it. The audience needs to find the words and send them to a particular id. Lucky winners will be announced in the next quarter and provided with a small gratification

Conceptualized by we are all ears…any questions? ADVERTISING | MICE | DIGITAL | FILMS