Senior Portfolio

BREIGHTONgraphic design by BARDEZBANIAN

LOGOS & Gattina’sBRANDING A Flavorful EleganceCREATIVE RESUME LOGO jfCOFFEEJUST F****** DRINK ITAn ancient African symbol combined with a circle which, together,symbolize innovation, loyalty, continuity and perfection.GATTINA’S CAKES LOGOA rolling pin, script font and gender neutral color palette with a catchytag-line to target a diverse demographic.SOLEFUL STEPS MAGAZINE LOGOA heart with shoe string lines around it and a handwritten logo type toencourage warmth/love.JF COFFEE LOGOAn in your face logo and tag-line for an in your face company. The red “O”with a brown center is a simplified cup of coffee.ABHYASSA LOGO TYPE AND SYMBOLThe result of a freelance client who wanted an existing logo revamped tobetter symbolize the peace and tranquility associated with yoga.ART MONGER STUDIO LOGO TYPE AND SYMBOLA local freelance client who needed a logo designed for her art studio.The red shape is the client’s most recognized feature - her hair!FINE ART FAIR LOGO BADGECreated and incorporated into every piece of the 2014 Fine Art Fair.ARTISTIC SPIRITS AND CERAMIC SPIRITS LOGOSSimple logo types used for an art exhibition at the Peoria Art Guild.URBAN UNDERGROUND LOGOA distressed logo type meant to represent both the name and thecontent of another art exhibition at the Peoria Art Guild.HONEY LOGOSA logo label made for a beekeeper out of the Naperville area.GERMAN-BLISS & CARPET WEAVER’S LOGOSPart of a re-branding effort, the normally red German-Bliss logo andperiwinkle Carpet Weaver’s logos were turned metal and royal blueto give the companies a fresher look.

LOGOS & BRANDING • SEPTEM M – 5PM •BER 27TH & 28TH 2014 • 10AORIA ART GUILDHoneyRE • NATURAL • RAW PEORIA RIVERF FAiRNTE PU NET WT. 1 LB FAiR 1360 W Jefferson Ave • Naperville, ILPUAWAbhyaasa oga RONT • 52ND ANNUAL • PE [email protected] practice for awakening Artistic HoneyRE • NATURAL • R SPIRITS [email protected] Ceramic SPIRITS Urban Underground

JF COFFEEWEBSITEPictured here is one part of a four tiered project from my junioryear branding class. A live client, JF Coffee, approached our classand ask that we develop a logo, marketing materials, website andthe interior of their establishment coming to East Peoria. I choseto include this website as the clients voted my work as thepotential best out of the two classes from that semester andalso claimed that I was the best presenter out of my fellowclassmates. It also shows that my style lends well to interactive,highly visual design.The website includes social media tie-ins, is easily navigable andhighly visual, with the background of the site being a slide showthat would cycle through images on every page. The websiteincludes many useful pages that load inside the same tab of thebrowser. As part of the branding, and to encourage continuingbusiness, I developed a rewards program which there is a pagefor as “Become a Member.” In conjunction with further customerinteraction, I included the “Testimonial” and “Press” pages forpotential customers to see exactly how awesome JF Coffee is.Overall, the website builds off of the logo in its boldness andhopefully conveys the statement that JF Coffee is the absolutebest f***** place for coffee around!



GATTINA’SMOBILE APPAnother tiered project from my junior year branding class, thisbusiness is owned by the same people who own JF Coffee. Thebrief for this project was much more feminine and whimsical innature compared to JF Coffee. Geared at women ages 20 - 35, theclients challenged us to create a logo, mobile app, and generalpackaging for their cake company. As with the JF Coffee project,the clients claimed my presentation skills to be superb andalso voted my design as the potential best of my classmates.The mobile app, in a way, builds off of the style I created in the JFCoffee brief. Highly visual but with a completely different mood.Modeled after the app “Paper”, Gattina’s cake app is oversimpli-fied in terms of navigation and offers great extras to keep clientscoming back.While it contains the main components of an app you downloadto buy goods and services, it goes a step further with customerinteraction. The app offers a favorites tab to locate your favoritetasty treats, as well as the ability to sync personal and facebookcalendars, making it less troublesome to remember birthdays andspecial occasions. Another step towards repeat business comes inthe form of a rewards program and the chance of having a sub-mitted recipe be taken on by the company. Finally, it turns regularsearching into a visual search and makes sharing your favoritetreats a breeze!

WEB & MOBILE DESIGN

JUNIOR YEARCREATIVE RESUMEBy far one of my favorite projects and another piece from myjunior year branding class, except this time the client wasourselves! We were challenged to encapsulate our style in theform of a logo, resume, and specialized package for it all.Pictured here is my resume only which was matched by a verysimilar business card and work example cards (thus I chose not topicture them here). While I am still evolving as a designer, my stylefrom this point to the present has been very visual with highlycontrasting colors and dynamic design elements.My logo and color scheme all come together to push my ideals asa designer which are creativity, loyalty, innovation and continuity.I build upon these ideals with consistent visual elements, and theresume as a whole acts as a narrative instead of a list. The resumeat it’s actual size is an eleven page booklet of 9”x6” cards thatwere inserted into a six prong planner. My business cards werethen inserted into the business card sleeves with my work exam-ple cards inserted into the plastic sleeve reserved for checks. Thepackaging I devised was a metal tin with a briefcase handle. Whenall elements came together, the finished piece was all business onthe outside with this extremely contrasting resume located inside.A dichotomy that defines me as a designer andas a person in general.



2014 PEORIAFINE ART FAIRMy best work to date, this body of marketing materials representsthe culmination of two months of work between myself andJonathan Irwin, a fellow Bradley designer. I received theopportunity to design these materials after interning at the PeoriaArt Guild in January through May of 2014; they were veryimpressed with my work and ask that I put my talentstowards this campaign.The campaign in total, equaled 20+ pieces of design; pictured hereare the VIP Pass (left-top), Yard Sign (left-bottom), Preview PartyInvitation (center-top), Postcard (center-center), Weekend Ticket(center bottom), and the poster (right) that was sold at the Fair.Nearly every piece incorporates the Fine Art Fair logo badge, abranding element never before used by the Peoria Art Guild for theFine Art Fair.This work was so widely praised that Jonathan and I were askedonce again to design the materials for this year’s fair. Also worthmentioning is that the sold poster (right) was entered intoSunshine Artist Magazine’s Art Fair Poster Competition, and itreceived honorable mention. A milestone for my young career,the award is something I will be proud of through outmy entire career.



MOTION CITYSOUNDTRACK MERCHOn a whim, I decided to contact Josh, the band manager, of one ofmy favorite international rock bands to see if the band needed anydesign work done. After six months of no response, I had forgottenthat I even emailed him. Early October of 2014, Josh Newman, theband manager of Motion City Soundtrack responded to me andwanted to see what I could come up with in a week’s time. Once Igot past the shell shock, I managed to scrape together the designsshown here.While I’m proud of all of the work I came up with, I amespecially proud of the design to the immediate right as itwas selected by the band to be made into a t-shirt and sold ontour. The picture washed out in the background of this spread isof a booth at one of their tour stops that has the shirt hanging up!Aside from the awesomeness that this project brought, it also gaveme a valuable look into the world of freelance design. As a resultof this project, I had to register myself as a freelancing entity fortax purposes and develop an invoice form which I have put to useever since for new clients.



INFOGRAPHICDESIGNMoving into my senior semesters at Bradley, this body of work is 40comprised of the best pieces from my informational design class.In this class I focused on refining my style without locking myself 35 35 35in to one particular type of visual representation.I experimented with many different ways of representing data 32 32 32 32 32 32while maintaining the bold and contrasting color schemesshown previously. 25 25 28 25 28 28The infographics show here represent social media usage, binge 22 23 22 22drinking among students, speeding, and a visual organization ofthe pre-press process in printing (the pac-man design). All of thesepieces incorporate colors and themes that help push the severity,playfulness, or neutrality of the included content. As I have ma-tured as a designer, I have become increasingly more sensitiveto how the perfect image or color scheme can begin to conveythe message you want to push before the audience even looks atyour design; this class was the perfect jumping off point for divinginto this aspect of design, and the design I have made since hasexpounded upon these ideas. RECENTLY, I SURVEYED THE TRAFFIC ON MY STREET. SPEEDERS ARE OFTEN ZOOMING BY 100% 10/20 AND THE INFORMATION PORTRAYED IN THE BAR GRAPH IS DERIVED FROM 20 VEHICLES WHOSE SPEEDS WERE CALCULATED; EVERY CAR THAT CUT DOWN MY STREET OF CARS SPED AT AN AVERAGE RATE OF 29.3 MPH NUMBER OF FAMILIES/CHILDREN ON MY STREET SPED. IT IS A PROBLEM BECAUSE MULTIPLE FAMILIES LIVE ON MY STREET & IT IS A SCHOOL ZONE WITH A SPEED LIMIT OF 20 MPH.

BINGE DRINKING AMONG COLLEGE STUDENTS IN THE GRAPH TO THE LEFT & BELOW 100% 1 = OFF CAMPUS WITH PARENTS 2 = SUBSTANCE – FREE RESIDENCE HALL 80% 3 = OFF CAMPUS WITHOUT PARENTS 4 = NON – SUBSTANCE – FREE RESIDENCE HALL 60% 5 = FRATERNITY OR SORORITY HOUSE 40% Rate of change in UNDERAGE drinking 20% Rate of change in LEGAL AGE drinking 12345 1 BINGE THE UNDERAGE DRINKING PERCANTAGE (Y AXIS) IN A GIVEN LIVING ARRANGEMENT (X AXIS) 2 (SEE UPPER RIGHT FOR LIVING ARRANGEMENTS 3 DRINKING THE LEGAL AGE DRINKING PERCANTAGE (Y AXIS) IN A GIVEN LIVING ARRANGEMENT (X AXIS) 4 (SEE UPPER RIGHT FOR LIVING ARRANGEMENTS TOTALS 5 0 40% 80% LIVING TOTAL UNDERAGE LEGAL AGE (%) (%) (%) ARRANGEMENT CONTROLLED 32.0 30.3 35.4 Living Arrangement 53.1 51.1 55.5 NON-CONTROLLED Living Arrangement

GERMAN-BLISS Stihl Stihl Stihl Honda Honda Honda HondaPRINT ADS FS50 MM55 BG55 EU2000 EU3000 HRR217 HRX217During the first semester of my senior year, I received a DesignDirector job at Kelly and Company Advertising here in Peoria. NEW Quest Zero TurnSince I began working there I have been working on traditionalprint pieces as well as video and audio for nearly twenty clients. WITH STEERING WHEELGerman-Bliss Equipment is one of KCo’s main clients and hasbeen the outlet for some of my most creative and best Honda HRR216work to date. STARTING AT $399*The work I’ve done for German-Bliss has included: newspaper ads, 75¢ BLADE (UP TO 3 BLADES)magazine ads, magazine design, postcards, direct mailers, tri and SHARPENING*bi-fold brochures, on-line ads, commercial production and staging EAST PEORIA ONLYphoto shoots for specialized products and services. EXPIRES APRIL 30, 2015 *NOT TO BE COMBINED WITHNot only have I created ads and pushed the brand of German-Blissbut I have also aided in re-branding this company with the usage ANY OTHER OFFERof a new metal textured logo and a consistent red, orange and 75%earth tone color scheme. Since these conceptions, the colors and EAST PEORIA PRINCEVILLE OFF PICK UPlogo have been used across nearly all of German-Bliss’ marketing 215 FAIRLANE DR 624 W. SPRING ST & DELIVERY*materials and will hopefully become a staple of the company as 309-694-3700 309-385-4316it moves forward. M-F: 8-5 M-F: 7:30-5 EAST PEORIA ONLY SAT: 8-12 SAT: 7:30-12 EXPIRES APRIL 30, 2015 *NOT TO BE COMBINED WITH ANY OTHER OFFER PICK UP & DELIVERY NORMALLY $75.00 *READ THE OWNER’S MANUAL BEFORE OPERATING HONDA POWER EQUIPMENT

COME SEE OUR ZERO TURN MOWERS at GERMAN-BLISS EQUIPMENT NOW!KUBOTA Z122KW22 HP KAWASAKI ENGINE42” FABRICATED DECKHANDS-FREE DECK LIFT$3899STARTING AT215 FAIRLANE DR 624 W. SPRING STEAST PEORIA, IL 61611 PRINCEVILLE, IL 61559309-694-3700 309-385-4316

CARPET WEAVER’SPRINT ADSAnother iteration of my work at Kelly and Company, my designfor Carpet Weaver’s, has been my most expansive body of work todate. Nearly every week, at least three to five pieces of design arecompleted for this client. Like German-Bliss, I revamped their logo;turning their old periwinkle blue logo to a royal blue in order toappeal to a wealthier demographic. I also got rid of the underlineand changed the “come home to” typeface to Futura CondensedExtra Bold. All in all the logo change has ushered in a complete-ly updated look and feeling for the brand. Along with the logochange, I developed a consistent and unified color palette thatrevolves around three blues and three browns ascomplimentary colors or color schemes to be usedindependently of each other.My design for Carpet Weaver’s has included: window clings, yardsigns, print banners, direct mailers, business cards, post cards, giftcards, magazine ads, on-line ads, and directing/producing videoand photo shoots for specialized and new products.Of all my work, freelance, and school experiences, my time at Kellyand Company has easily been the most valuable of experiences. Ithas forced me to work inside many established brands while stillinjecting my own creativity in order to create what will always besome of the best work of my entire career.

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IADDWLAOOHWMIIINACNYGHSOTIRHCDAAETNRNOTTHAT I MAYLEARN HOWTO DO IT.–PABLO PICASSOI cite Picasso because my philosophy builds off of his, and it is this;if you stay within the scope of your existing skill sets, you will neveradvance. Since entering the design world, I have put my clientsand thirst for knowledge above all else – up until now it has paidoff. I, as a student, landed a design director job at anaccredited agency, have produced work for a world famousband, and have been published in local and national publica-tions. I continually seek out new opportunities, even in things thatI have no experience.Ultimately, my goal is to own and operate my own designcompany or to head the branch of an existing company – I do notknow how to go about this just yet, but believe me, my learningcurve will make Picasso proud.