vlab Business plan copy

Vlab –Chemistry Lab Business Plan Dubai, UAE 00971 55 4553474 [email protected] www.vlabstore.com

Contents Executive Summary ................................................................................................................................................. 3 Problem Description ............................................................................................................................................... 4 Product/Services ...................................................................................................................................................... 4 Product Description ................................................................................................................................................. 4 Future Roadmap ........................................................................................................................................................ 7 Business Model .......................................................................................................................................................... 9 Target Market .......................................................................................................................................................... 10 Revenue Streams & Monetization .................................................................................................................. 10 The Value Proposition - Product to Market Fit ......................................................................................... 10 Market & Operational Plan ................................................................................................................................ 12 Competitors Analysis ........................................................................................................................................... 14 Company Summary ............................................................................................................................................... 16 Vision .......................................................................................................................................................................... 16 Mission ....................................................................................................................................................................... 16 Objectives ................................................................................................................................. 16 Meet the Team ......................................................................................................................................................... 17 Marketing & Financial Plan ................................................................................................................................ 18 Appendix A- List of Experiments .................................................................................................................... 19 Executive Summary .............................................................................................................................................. 21 Customers ................................................................................................................................................................. 21 Sales/Marketing Strategy ................................................................................................................................... 21 Competitors .............................................................................................................................................................. 21 Competitive Advantage ....................................................................................................................................... 21 Income Statement .................................................................................................................................................. 22 Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Executive Summary “Chemistry is dry & difficult to understand student feel bored, TIC reverse that trend with VR app for chemistry experiments used with kids favorite toy.\" VLab is a virtual reality solution running on any iOS and Android phone using simple VR Card Boxes promoting hazard free Chemistry Experiments for everybody. Institutions can have their students run experiments without worries about associated health risk. Students can run more complex experiments while enjoying new technologies. Educational Institutions who do not have the budget to build a chemistry lab or who want to save on the running cost of materials and chemical products used, will find Vlab very helpful. A growing list of pre-defined guided experiments will be available for download from VLabstore website. To be able to run a class, an institution purchase and download the Vlab application and consume experiences from the free library. The device does not have to be connected to the internet unless you want to download a new experiment or asset from the web platform. Headsets can be mirrored on a screen to allow for group work and teacher monitoring of progress. Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Problem Description Schools do not run enough of chemistry experiments for children because they have the following problems- Initial cost of lab setup, buying advanced equipment- Running cost of experiments- Health risk associated- Time needed for running those experiments Student do have the:- Environment to conduct experiments- Budget to buy the elements needed.- instruction of how to do an experiments- safety measurements- Equipment’s Product/Services VLab is a VR running on phone using simple VR Card Boxes promoting Chemistry Exp. encourage students to perform chemical experiments without strict constrains. allow them to perform experiments with instructions & videosValue proposition: Students: Immersive pleasant learning experience Schools: affordable, cost effective Lab Teachers: more engaged students while conducting experiments that were not possible before in the school environment, Product Description Vlab is a downloadable application that visualizes a chemical lab environment which can run a selected predefined guided experiment. The application displays a list of steps to be followed. It shows explanations of what happened. Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Vlab has a sign-up/sign-in feature for users/students/institutions who want to keep their experiment’s results and monitor progress. Experiments are listed on Vlabstore for download. The store contains new assets and tools that can be used inside the Vlab application. Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

- The Vlabstore Web platform will have different types of Freemium accounts: o Student o Schools/ Teacher o Experiment Developer o Seller (other assets) Schools account allows for overview of Teachers and students activity [email protected] Dubai, UAE www.vlabstore.com 00971 55 4553474

Future Roadmap • A future version of the product will allow free experiments which, based on selected chemical components and conditions, determines the reaction that will run. In the free experimenting mode: Vlab has a built-in interpreter that can run reactions available in the database. If a reaction is not available, the application will show “no reaction found”. The application can suggest the catalyst that can speed the reaction or the colored indicator. • Develop Virtual Reality Labs ( Physics, Biology, Math,..) • Explore and develop Virtual Reality and Augmented Reality Applications for higher educations and universities studies. Vlab-Editor allows for creation of experiments by chemistry teachers. It is used for: • Definition of new elements with the following properties: name, formula, state, color, odor, reactivity with air. • Contributing to the reactions database: Each reaction will have the following properties: input elements with quantities, output elements with quantities (import of existing chemical elements), catalyst, energy used or produced, flame produced, flame color, time needed for output to appear, temperature condition for product to appear, pressure condition, reaction description, sound and video animation. • Creation of pre-defined guided experiments: each experiment will contain a list of steps (step description, action expected, executed step results). Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

VLab Editor is a SaaS Cloud based solution Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Business Model While building the curriculum and delivering to schools, we will open to the individuals market by providing those experiments on the Vlabstore. Creating an editor will open up the platform for mass content contribution and selling. We will be making our profit through a 20% fee. Key Partners Key Activities Value Proposition Customer Customer Relationships Segments § Unity Developers § Sales & Marketing § Platform Database • VP for Students: § Support Community Immersive pleasant § Content • Students Maintenance learning experience § VR Devices § Experiments Marketing • Schools • VP for Schools: affordable, Manufacturers: development cost effective Lab • Teachers Microsoft HoloLens, HP VR, • VP for Teachers: Conduct Acer, Lenovo experiments that were not Explorer possible before MetaVision, § Teaching Community Key Channels Resources § Google Ads § Web Platform § Microsoft, § Hololens App § Experiments Google, Apple § Edito Stores § Developers § Direct Sales to Schools § Events § Cost Structure Revenue Streams • Fixed cost of developers, Administrative cost (hosting) • Paid version downloads of the application • Customer acquisition cost (google ads), Sales & Marketing • Freemium for all stakeholders • Percentage of sales (Experiments Developers) Cost • In-app advertising • Advertising on the web platform - Premium account for School Teachers will allow for Reports on students’ achievements - Premium account for Experiment Developers will allow them to access full features of the experiments editor (vlab-editor) Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

- Premium account for Sellers (i.e Unity sellers) will allow for selling more items at a higher margin. (lower percentage for our commission) Target Market With the B2B model, TIC will focus on Schools within MENA more than 2000 school & 1 million student. A growth to MENA reach to 20million student. B2C it will be the world with more than 300 million student to download the free and paid application and experiments. Revenue Streams & Monetization - Vlab application will be sold via GooglePlay Store and Apple Store (revenue will be based on number of devices worldwide that will download the application) - A free version of the application will be available for simple experiments - Vlabstore contains free basic experiments and some paid experiments that we develop (revenue will be based on number of paid downloads worldwide), - Revenue from Premium accounts - Percentage of sales on the web platform - Advertisement - Sponsorship for experiments by schools The Value Proposition - Product to Market Fit Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Students Gain Creator: hands-on experience as close Students Gain: Understanding more Chemistry to the real world as possible Curriculum Students Pain: not doing a lot of experiments, unable Student Pain Reliever: Experiment can be repeated as to repeat when a mistake is done, health Hazard much as the student wants, risk free Schools Gain: Latest Technology Chemical Lab Schools Gain Creator: Virtual Lab at a fraction of the Schools Pain: Running cost of used chemicals cost of the real lab Teachers Gain: Engaged Students Teachers Pain: Budget Constraints resulting in limited Schools Pain Reliever: No running cost number of experiments, worries about students health Teachers Gain Creator: Latest technology used Teachers Pain Reliever: No running cost, No health Risk Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Market & Operational Plan Market Total population aged between 15-21 is 118M*5= 590M person1. Total market size of AR/VR Revenue is $40B. According to research firm Tractica, more than 200 million consumer virtual reality head- mounted displays (HMDs) will be sold worldwide by 2020. The company forecasts that consumer virtual reality hardware and content revenue will increase from $108.8 million in 2014 to $21.8 billion worldwide by 2020, with a compound annual growth rate (CAGR) of 142% 1 (as per https://www.census.gov/population/international/data/idb/worldpop.php). Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Headset Sales in 2016 [email protected] www.vlabstore.com Dubai, UAE 00971 55 4553474

Competitors Analysis Labster Online Labs in Virtual Labs Go-Lab Remaining # Competitor Price 1 Labster – www.labster.com- Biology, $9/- Month for School Students Chemistry & Physics experiments simulations $19/- Month for college students MELScience melscience,com, VR chemistry 490$/year for a class of 10 devices, Lessons 1490$/year for a class of 30 devices Get access to 80 lessons 2 Online Labs in – www.onlinelabs.in $42/- per year for School Students Chemistry Physics & Biology Experiments $42/- per Semester for college (Each Lab with 8-10 experiments. Additional students experiments $6/-) Chemistry Lab with 8-10 experiments. Additional experiments $6/- 3 Virtual Labs – www.virtual-labs.ac.in - Providing remote-access to Labs in various disciplines of Science and Engineering. These Free of cost Virtual Labs would cater to students at the undergraduate level, post graduate level as well as to research scholars. 4 Go-Lab – www. go-lab-project.eu - Physics, Astronomy, Chemistry, Biology, Geography, Not Available in the website and Math 5 http://thix.co/chemist - Chemistry lab Virtual on tables 6 Virtlab - http://www.virtlab.com Virtlab is a series of hands-on experiments and Not Available in the website Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

demonstrations using a simulated chemistry 1) Student licences (single machine) - laboratory. Students can also build their own £30 for the download version or £40 simulations using electronic spreadsheets. for a CD through the post. 7 VP Lab - http://vplab.ndo.co.uk 2)Teacher licences (single machine) - The Virtual Physical Laboratory is a suite of £50 for the download version or £60 over 300 interactive physics simulations. for a CD through the post. 3)School site licences (any machine 8 Online Labs - http://www.olabs.edu.in/ permanently based at the Physics, Chemistry, Biology Labs from Class 9 establishment) - £150 for the to Class 12 download version or £160 for a CD through the post. 4)Virtual Learning Environment Licenses: these are sold as an extension to a school site license. It enables the teacher to make individual simulations available for download - or emailed - to his students at home or remote from the school. The downloaded simulations will run for 7 days).- £110 for for a CD through the post (the VLE version is not available as a download. Free for Amrita School Students Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Company Summary Founded: December 2016 Employees: 3 Capital Seeking: $350k TIC is a Dubai based company that is into PhyGital solution provider bridging the gap between Physical and Digital worlds through the use of latest multi-touch, projection, hologram, VR/AR and mixed reality technologies Innodev Technologies is an sister company of TIC HQ in Bangalore. With combined expertise in Design Thinking, Agile Development and Customer Development. Employees are skilled technical experts from around the world Vision Disrupting current educational system and Leading Education into Exciting new Directions Mission To initiate, adopt and execute innovative ideas that would enhance students engagement and make education experience a more personalized, effective and enjoyable one. Objectives Our objectives are: • to enhance relationship between the student and the book using AR (Augmented Reality) technology • provide educational alternatives for students using AR/VR (Virtual Reality) technology • allow children to choose what they want to learn, when and how. Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Ismail Ouaydah Meet the Team CTO/ Co-Founder-TIC, MD - Innodev Technologies Key people: Has more than 20 years of experience in providing IT solutions for various businesses across multiple sectors, built his expertise over IT Solutions Developments, R & D, Product Management, System Administration, he gathered business know how of different industries like aviation, hospitals, tourism, education, internet service providers, and more. Tameem ALZOABI CEO/ Co- Founder – TIC +15 years' experience in ICT aviation, global sales and business development with valuable knowledge in varied operations of leading businesses with more than $20 million turnover A possessor of excellent strategic Sales & Business Development, Change Management. Use Innovative Techniques in the new era of business Ahmad El Kerdi Development Manager/ Co-Founder Certified Trainer in the Arab Trainers League, has more than15 years in IT industry. Senior Developer, with experience in 3D modeling and rendering and Unity3D game engine, he founded Trio Code Studio, a digital entertainment specialized studio. Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Marketing & Financial Plan The financial plan (provided in a separate excel file) consists of: 1) Development Cost 2) Sales Forecast for B2B Business Model 3) Projected 5Y Profit/Loss Analysis Pricing We will charge Premium account a fixed price for the mobile app and each experiment will have its price based on complexity and tools used. As well on payment transactions happening on Web Platform (teachers paid experiments downloads, unity developers paid assets downloads). Customer Acquisition & Retention In addition to having sales targeting big schools in Dubai, Customer Acquisition will be done through advertising on Facebook, Google and other social media web sites. Customer satisfaction will be measured by the number of additional experiments downloaded by the same customer. Promotion - First 10 schools who adopt the solution will get the existing experiments in our paid library for free - We can complement our proposal by offering devices renting for schools in countries with week power - VR Box for free with company and vlab logo Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

- Appendix A- List of Experiments SN Grade Units Experiment Another Another reference Grade 1 7 Energy and hydrochloric acid 9 Electroche Chemical Reactions and sodium mistry 9 7 hydroxide Electroche 9 mistry 2 7 Reactants and Iron & Sulfur Reactants Products powders and Products 3 7 Energy and Mg Combustion Electroche Chemical Reactions mistry 4 7 Reactants and Potassium Products Permanganate on hydrogen peroxide 5 7 Solutions & Tyndall effect Suspensions 6 8 Electric Nature of Charging by Matter Friction, Contact, Induction 7 8 Pure Substances Electrolysis of Water 8 8 rate of chemical Fast reaction reactions between silver nitrate solution and sodium chloride solution 9 8 Type of Chemical Potassium iodide Reactions on lead nitrate 10 8 Salts Preparation of Sodium Chloride 11 8 Salts Preparation of zinc chloride salt 12 8 Type of Chemical Reaction Zinc with Reactions copper sulfate 13 9 Molecule Bonds Conductivity of electricity Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

14 9 Electrochemistry Electrolysis of Copper Sulfate 15 9 Electrochemistry Electroplating 16 9 Organic Chemistry Esterification 17 9 Molecule Bonds Melting Point & solubility in vegetable oil 18 9 Organic Chemistry Saponification 19 9 Organic Chemistry Substitution reaction of methane with chlorine 20 10 Chemical Reactions Aluminum Powder and Iodine 21 10 Chemical Reactions Cesium + Water 22 10 structure of Matter Dissolving Sodium and Potassium in water 23 10 Chemical Reactions Iron + Copper Sulfate 24 10 Chemical Reactions Sugar + Sulfuric Acid 25 10 Chemical Reactions Thiocyniate Potassium + mercure+ nitric acid 26 10 Chemical Reactions Zinc powder + Copper Sulfate solution 27 10 Chemical Reactions Zinc Strip + Copper Sulfate Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com

Executive Summary Customers To gain traction we will start targeting schools in UAE and Lebanon with 5 experiments for each grade (9 to 12), we will then gradually expand to cover the curriculum of these grades. Sales/Marketing Strategy Customer acquisition will be through Face-Face selling to schools and online marketing for students. Advertisement, Event, Exhibitions, Speakers, Interviews, Meetings. Competitors Existing competition is not updated with the latest technology that can be used in AR and VR & this is were our strength come giving quasi-real feelingWW competitors:- Labster labster.com- Biology, Chemistry & Physics experiments simulations on PCs & VR for Samsung Oculus- MELScience- melscience.com - 28 VR chemistry Lessons growing to 80 with kits, not interactive- http://thix.co/chemist - Chemistry lab Mobile application (simulation) Competitive Advantage As first movers into the chemistry in VR we will always move to industries where there are risks (i.e high voltage experiments) Dubai, UAE [email protected] 00971 55 4553474 www.vlabstore.com