Paid commercials that fit the appearance, feel, and function of the media type in which they appear are referred to as native advertising. Native advertising, unlike display or banner ads, do not appear to be advertisements. They appear to be a natural part of the page's editorial flow. Native advertising is non-disruptive, meaning it exposes readers to commercial material without sticking out like a sore thumb. https://www.revglue.com/blog-detail/72-native-ads-made-simple-what-you-need-to-know
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