2019 Creative Deck_

Your Marketing Department A whole team of resources one call away. We have a full suite of marketing services to help clients of all sizes, budgets, and types achieve their desired results. No matter the size. 219 is the right fit. Veteran Owned + Full Service + Experienced

Brand Development We Make You Look Good Logo Design / Brand Guides / Stationery Business branding and corporate identity design is a critical first step in marketing your brand. How the public perceives you is vital, and with competition growing more fierce every year, you always want to make a good first impression. We work to understand your goals and your competition to develop an emotionally-evoking design and collateral that captures your customers’ attention and brings in business.

Graphic Design Award Winning Designs Printed Collateral / Direct Mail / Specialty Our award-winning graphic team works on visual designs with intent and purpose. Our designs don’t just look good, they’re dynamic and extend your message and ideas further. From brochures and direct mail pieces, to trade show displays and billboard and outdoor advertising, we’ll create compelling collateral to get you noticed.

Media Services We Sharing Your Story Media Planning / Media Buying / Media Production A comprehensive media strategy is at the root of everything we do. Our plans are developed using the latest in ratings information from industry standards as well as consumer behavior and tracking. Through expert negotiation and strategic partnerships we are able to offer our clients unparalleled value when delivering their message and telling their story to their targeted demos. Our expertise in buying encompasses several areas to ensure that we make the most of your budget — whether large or small — to get results. And, we value our client’s money as if it were our own. That completely changes the way we plan, buy and produce media. 5

Digital Solutions Categorical With our amazing creative talent, viewers surfing the web will see Digital your ad and remember your brand. Marketing Increased conversion rates Behaviorial For every 100,000 viewers of an ad you are Search likely to get 160 conversions to your brand. Digital Display Ads Increase brand recognition Types of Targeting Display ads can increase the chances of a consumer recognizing your brand by up to 63 percent Demographic Increased offline sales DIGITAL ADVERTISING Current research shows that display ads can Native Ads increase offline sales by as much as 43 percent. Remarketing Increased site visitation Social Media Recent studies have shown that banner advertising can increase traffic to a site by up to 300 percent. 6

SEO Search Engine Optimization Site Architecture/ Traffic / Web Search engine optimization is a marketing technique that focused on increasing your page rankings across the non-paid search engines (SERPs) results. This includes Google, Bing, Yahoo etc. Many things go into SEO including the words on each page of your website, to what images are named, and even the way other sites link to you on the web. Making your site easily readable to the Search Engines and improving the consistency of your company name, address and phone number (NAP) are some of the first steps in improving your rankings. 7

Lead Generation Keeping You Connected 219 Group will help you focus on building relationships with prospects and customers over time by providing insightful & valuable content, engaging them on social media and becoming a trusted resource. This approach helps you attract and engage the right prospects, nurture and convert leads into customers, & build your brand and customer loyalty. 8

Behind the Scenes Meet Your Team

KIRK DEVIRE President & Owner of 219 Group Kirk deViere is the owner and president of 219 Group. He is an entrepreneur with experience in multiple start-up companies as well as senior leadership roles with companies in the real estate, consumer products and technology industries. He has built a team that combined with his experience will help your business regardless of size get noticed, build relevance, and see results. Top 20 People Under 40 Started 10 Successful Businesses Young Professional of the Year Published in INC, TIME & TECH Magazine

#219Crew Creators. Innovators. Challengers. With over 15 years of experience in Joe has a Bachelor's degree in Graphic Design Suzanne is a graduate of the University of Corey came to North Carolina as a paratrooper with development, design and account management, and has 8 years of experience in the industry. South Carolina and has been working in the the 82nd Airborne, but he also holds a Bachelor's Rick is considered the \"Swiss Army Knife\" of the His design skills are laser-sharp and he brings marketing industry for five years. She brings degree in Web Design and Interactive Media. From office. As our Director of Client Fulfillment, his a great mix of functionality and creative flair extensive knowledge in client relations and knowledge ensures the needs of each client are full website builds to SEO services, Corey can do it all to our team. digital and traditional marketing. on the development side. not only met, but exceeded.

#219Crew Creators. Innovators. Challengers. Aneisha is an internationally accomplished After a brief stint as a 219 intern, Kimberly Sam is a Fayetteville native who graduated With over a decade in the graphic design publicist with over 15 years of experience. joined our team as a full time account manager. from FTCC with a degree in Advertising and business, Betsy brings tons of experience Graphic Design. He is an artist at heart who to the table. She has worked as an in-house She has experience working with clients Her degree in Mass Communications from brings new creativity and unique style to all designer, an agency designer, a small business across multiple industries and is well versed in Methodist University lends perfectly to her all aspects of public relations and marketing. position with us, she's a social media guru of his designs. owner, and is now Senior Designer at 219 Group. with experience across multiple marketing platforms.

#219Crew Creators. Innovators. Challengers. An award winning copywriter who has been Jacob has over 5 years of experience as a perfecting her craft since the age of seven, website developer and SEO specialist. Connie has mastered the art of blog posts His portfolio includes over 200 website and content writing. She holds a degree in designs and builds. Mass Communications and Public Relations.

Endorsements They Like Us…They Really Like Us! “…detailed oriented hard working… their creative ideas have put their clients on TV…. outstanding to work with and goes the extra mile to get the job done.” – Joe Rivera, Producer, Good Morning America 219 Group ran multiple successful national advertising campaigns for our products. Their “results” focus attitude and creative talents drove our retail pull through rates to all-time highs for our products. Kirk and his team understand how to drive results on a national stage. - Larry Chriscoe, President & CEO, NFI Consumer Products “We’ve been working together for more than a year and in that time we have consistently been featured in national print, TV and blogs.” – StepheTank n Hersh, Shark star and owner of Biaggi These guys brought the Blue-Emu brand to life through a creative advertising and PR campaign that enabled us to have record sales both in retail and online. This growth and brand awareness enabled us to position the brand as a premium OTC pain relief product and created line extensions in retailers - Richard Guy, Founder, Blue Emu “… born creative. Their mind’s are constantly in gear, envisioning new approaches for things simple or complex. They have a boundless energy for pushing beyond traditional concepts to promote products in memorable ways that resonate with audiences, nationwide.” – Brad Trucksis, Manager of Global Business Development, Procter & Gamble

Client List. Past + Present. 15

Bragging Rights. Media Placements. 16

We Make You Look Good Our Portfolio

Media Service • Graphic Design • Signage Design Zip. Explore. Outdoors. Facebook Advertising • Website Design Hidden away in the woods of Fayetteville, NC, Zip Quest Waterfall No matter the size. and Tree Top Adventure was just waiting to be found. They had the 219 is the right fit. fun and amusement but no brand to push. 219 Group helped build an all-encompassing campaign that focused on brand awareness. Developing compelling digital ads, radio commercials, and jumping head first into social media helped bring this hidden treasure out of the woods and in front of an audience. Results 38,868 • Designed & Conceptualized Summer Campaign ”Zip. Explore. Outdoors.” • Reduced marketing costs to $1.55 per potential guest Trackable Leads In 2018 in 2018

Media Service • Graphic Design • Digital Marketing When The Puck Drops. Event Collateral • Website Design When Fayetteville’s minor league hockey team came under new ownership, they decided to buck tradition and give their brand a complete overhaul. Their next step was to introduce themselves to our city as the Fayetteville Marksmen, and that’s where 219 stepped in. We were able to streamline their new look and grow their fan base by providing social media management, digital advertising, and full-service marcom support. In their first year alone, games that we marketed saw ticket sales more than double from the previous year, and our community has embraced their new hometown team. Results 2,989 62% Avg. Attendance Fans Per Game Increase In Average Attendance 2017-2018 Season

Media Service • Graphic Design • Digital Marketing A Key to Success. Packaging Design • Website Design Key Naturals was only a concept when we first met them. They had a revolutionary new skin care system that was designed to not only repair damaged facial tissue, but to also help prevent a future breakdown. On a compressed timeline, we developed brand identity, packaging, sampling, and an ecommerce solution. Our product marketing strategy was ecommerce only. Results $ 1.2M Sales First Year SOLD Product to a Direct Marketing Company

Media Service • Graphic Design • Uniform Design Welcome to the Nest. When the Houston's Astros came to Fayetteville, 219 Group had the unique opportunity to work with the developing team from the ground up, helping to launch the Woodpeckers' brand. 219 Group's focus and creativity helped institute the conceptualization and development of the team's 1918 uniform, stadium mural design, food vendor designs, and team store to name a few. This partnership has been a pleasure and a chance to showcase our creativity in a truly special way. Results • Designed Stadium Food Vendor Signage • Conceptualized and designed \"The Birds' Nest\" team store • Designed 1918 Woodpeckers' Team Uniform • Drafted and Designed initial Brand Guide for Woodpeckers

Graphic Design • Digital Marketing • Website Design The Road to Recovery. Cape Fear Orthopedics & Sports Medicine came to 219 Group with a mission: physician recruitment. Since that time, their company has not only hired new physicians and staff, but now they're able to expand and grow their business. We've developed a strategic digital campaign to recruit new patients by designing unique creative and targeted audiences to help aid Cape Fear Orthopedics & Sports Medicine in their newfound growth. Results 1,142 239 Phone Calls Generated Clicks Month One of 2019 Digital Client Recruitment Campaign

Graphic Design • Brand Development Live. Life. Full. Packaging Design • Event Collateral • Media Services In a sea of dining options, a gem in the city of Fayetteville was being overlooked. A local brewery with excellent food wasn’t enough. With 219’s help Mash House was able to get back on the diners’ radar with the help of creative social media, website design, print and media services and email marketing. In addition, 219 cleaned up the look of in-house promotional material and menus to refresh Mash House’s overall look. Vehicle wraps, signage, and decals furthered the brand in the community and Mash House is a success story with higher then ever traffic to the restaurant. Can we cheer to that? Results Restaurant Reservations Restaurant covers Increased By increased by 85% 121%