FBONorth_MarchTripleDhamaka_Flipbook

INTEGRATED EXECUTION – MARCH TRIPLE DHAMAKA Classified - Confidential

APPROACH ACTIVATION FRAMEWORK 1 2 Permanent Elements Rotational Elements (to be retained (to be updated as per activation throughout the year) window & in line with marketing calendar ) To drive overall incidence • DPS Board • Poster To drive impulse for immediate in the outlet led by lead • Flange • Banner priorities in sync with the current brands through consistent messaging (marketing campaign, shopper messaging over a product launch, consumer promo longer period etc.) Element x Brand mapping is decided by • Grocery Rack • Bunting Prioritization within multiple initiatives is • Menu Board/ Combo Board • Countertop decided by (a) Volume salience of Brand to market • Tetra pack PVC Pouch etc.. • Aerial Hanger etc… (b) Relevance (salient occasions & (a) Expected Volume impact (b) Expected Share impact shopping missions in the channel ) Classified - Confidential

REGION CALENDAR FOR Q1 2022 FBO NORTH JAN & FEB 22 MAR 22 Consumer Promo New Product Launch Important : Please check actual launch timeline and activation window for each of the above initiatives in your market with respective FLMs Classified - Confidential

GROCERY CHANNEL. P&G OUTLET TYPE Rotational Elements OTG Promo Fanta Apple Mz Aampanna Consumer Promo Product Launch Product Launch 1 Banner or Poster 3 Countertop disp. 5 Warm display 2 Warm Display 4 Poster / Bunting 6 Poster or Bunting 1 4 Chilled Facings 6 5 • 2 x 250ml Mz 32 Aampanna Permanent Elements Classified - Confidential • 2x 250 ml Fanta Apple • Dealer Sign Board • Flange Warm Facings • Tetra pack pouch • Grocery Rack • 6 x OTG Promo Pack • Cooler Price strip • 6 x 250 ml Fanta Apple • 6 x 250 ml Mz Aampanna * M : Message E : Activation Element

CONVENIENCE-P&G Rotational Elements OTG Promo Fanta Apple Mz Aampanna Consumer Promo Product Launch Product Launch 1 Banner or Poster 3 Poster / Bunting 5 Shelf display 2 Shelf Display 4 Countertop disp. 6 Poster or Bunting 1 5 Chilled Facings 6 3 • 2 x 250ml Mz 2 Aampanna • 2x 250 ml Fanta Apple Permanent Elements 4 Warm Facings • Dealer Sign Board • 6 x OTG Promo Pack • Flange • 6 x 250 ml Fanta Apple • Tetra pack pouch • 6 x 250 ml Mz Aampanna • 3 Tier Rack • Cooler Price strip * M : Message E : Activation Element Classified - Confidential

E&D CONVENIENCE- P&G Rotational Elements OTG Promo Fanta Apple Mz Aampanna Consumer Promo Product Launch Product Launch 1 Banner or Poster 2 Shelf Display 3 Poster / Bunting 5 Shelf display 4 Aerial Hanger 6 Poster or Bunting 1 4 3 Chilled Facings 6 5 Permanent Elements • 2 x 250ml Mz 2 Aampanna • Dealer Sign Board • Flange • 2x 250 ml Fanta Apple • Menu Board • Combo Board Warm Facings • Cooler Price strip • 6 x OTG Promo Pack • 6 x 250 ml Fanta Apple • 6 x 250 ml Mz Aampanna * M : Message E : Activation Element Classified - Confidential

E&D LEISURE-P&G Rotational Elements 1 Mz Aam Panna Fanta Apple Permanent Elements Product launch Product Launch • Dealer Sign Board 1 Banner or Poster 2 Banner or Poster • Menu Board • Food Combo Board Chilled Facings • Table Mat • Tent Card • 2 x 250ml Mz Aampanna • 2 x 250 ml Fanta Apple 2 Classified - Confidential

DISTRIBUTION AND ACTIVATION TARGETS Target (Outlets) KBPL LBPL WBL Moon(Total) Enrich OTG Distribution 90 K 47 K 43 K 100 K 32 K Promo Activation 30 K 16 K 14 K 30 K 10 K 23 K 27 K 22 K 23 K 10 K Maaza Distribution 11 K 13 K 11 K 11 K 5K Aampanna Activation 37 K 25 K 21 K 35 K 10 K 12 K 13 K 10 K 21 K 5K Fanta Distribution Apple Activation Recommended Drop Size for New product Placement *Coca-Cola Zero Sugar : Launch Targets as applicable • PG : 2 cases • Silver : 1 case • Bronze : 0.5 case Classified - Confidential

PLANOGRAM – EXAMPLE 2 Chilled Facings for NPD 6 Ambient Facings for NPD and Promo Pack Classified - Confidential

MARCH KA TRIPLE DHAMAKA 1 2 3 Classified - Confidential