2016-2017course catalogmba and ms programs
Simon Business School Course Catalog 2016-2017 CAMPUS AND AREA MAPS GLEASON HALL, SCHLEGEL HALL, AND CAROL G. SIMON HALL N. CLINTON AVE. EASTMAN ST. PAUL ST. CAMPUS TO NEW YORK LYELL AVE. 31 LAKE AVE. NORTH ST. N. GOODMAN ST. N STATE THRUWAYINTERCHANGE #47 490 W. MAIN ST. GIBBS ST. COLLEGE AVE. E. MAIN ST. BUFFALO DOWNTOWN PRINCE ST. ROCHESTER 33 WEST AVE. FORD ST. INNER LOOP ALEXANDER ST. UNIVERSITY AVE. MONROE AVE. EAST AVE.ERIE CANAL 33A CHILI AVE. EXCHANGE ST. Memorial Art Gallery Cutler Union GENESEE ST. S. PLYMOUTH AVE. 490 31 GENESEE RIVER 575 LINDEN ST. RIVERVIEW RIVER 685 590 MT. HOPE APARTMENTS CAMPUS McLEAN ST. 630 CAMPUS 668 S.WINTON RD. 692 204 BROOKS AVE. TO NEW YORK STATE THRUWAY GENESEE PK. BLVD. WILSON MT. HOPE AVE. S. GOODMAN ST. INTERCHANGE #45 SOUTH AVE. TOWNE SYRACUSE HOUSE 383 ELMWOOD AVE. MEDICAL CENTER ELMWOOD AVE. MT. HOPE Strong Memorial Hospital EXIT 17 SOUTHSIDE KENDRICK RD. PROF. BLDG. School of Medicine and BRIGHTON LIVING CENTER SCOTTSVILLE RD. CRITTENDEN BLVD. Dentistry School of Nursing Eastman Dental Center 390 WESTMOREL CASTLEMAN RD. LATTIMORE RD. S. CLINTON AVE. UNIVERSITY FACILITIES AND UNIVERSITY E. HENRIETTA RD. WESTFALL RD. AND SERVICES PARK BUILDING KENDRICK RD. EXIT 16A CLINTON 590 EAST RIVER RD. CROSSINGS ALUMNI AND ADVANCEMENT EXIT 16 EXIT 15 CENTER LAB. FOR LASER W. HENRIETTA RD. EXIT 16B ENERGETICS WHIPPLE PARK 15A ERIE CANAL PITTSFORD 390 15 TO NEW YORK TO STATE THRUWAY CARDIOVASCULAR INTERCHANGE #46 RESEARCH INSTITUTE 2
Simon Business School Course Catalog 2016-2017Information in this publication is current as of February 2017 and is subject to change.COURSE CATALOGAcademic Year 2016–2017Table of ContentsCampus and Area Maps......................................................................................................................................... 2Full-Time MBA Requirements and Core-Course Sequences................................................................................ 4Full-Time Master of Science Programs.................................................................................................................. 5Professional MBA Requirements and Core-Course Sequences ......................................................................... 13Part-Time Master of Science Programs................................................................................................................ 14Concentrations—MBA ........................................................................................................................................... 17Joint- and Specialized-Degree Programs............................................................................................................ 22Course Descriptions............................................................................................................................................. 23Administration....................................................................................................................................................... 47Full-Time Faculty.................................................................................................................................................. 48Visiting and Adjunct Faculty.................................................................................................................................60Admissions and Financial Aid............................................................................................................................... 63University of Rochester Equal Opportunity Statement and Contact Information.................................................................................................................................... 65The study grids contained in this book are current for the 2016-2017 academic year. While it is not expected that any billable credits will change forthe 2016-2017 academic year, the arrangement of courses is subject to change. 3
Simon Business School Course Catalog 2016-2017 MBA REQUIREMENTS AND CORE COURSE SEQUENCESFull-Time MBA Program • Business Systems Consulting CORE COURSES • Strategy and Organizations trackTo earn the Master of Business Administration • Pricing track ACC 401. Corporate Financial Accountingdegree, a student must complete 67 credit-hours • C omputers and Information Systems CIS 401. Information Systems for Managementof study with a minimum 3.0 grade-point average. • C orporate Accounting FIN 402. Capital Budgeting and Corporate Full-time MBA candidates must also successfully • Entrepreneurship Objectivescomplete a Communicating Business Decisions • Finance GBA 401 A, B, C - Business Consulting I, II, IIIcourse sequence. • H ealth Sciences Management GBA 411. Business Modeling • I nternational Management GBA 412. Data AnalyticsThe MBA curriculum consists of nine required core • Marketing Strategy track MKT 402. Marketing Managementcourses, plus a Communicating Business Decisions • Brand Management track OMG 402. Operations Managementcourse sequence over the first year. • Pricing track STR 401. Managerial Economics • Operations Management MGC 401. Professional CommunicationWaivers are permitted for some of the core cours- • Public Accounting MGC 402. Communicating Analyticses. The list of core courses for which waivers are MGC 403. Teamworkpermitted and the details of the waiver policy are Much of the academic work in the MBA program MGC 411. Interpersonal Persuasion and Influenceavailable on internal websites at Simon. Waivers do will rely on computer-based analysis and computer-not reduce the number of credits needed to get the assisted presentations. Upon entry to the program,MBA degree. faculty will expect students to have a working knowledge of spreadsheet and word-processingAdditionally, 11 electives, and one additional for each software. The programs most widely used arewaived core course, are required. Although not Microsoft Excel and Access.required, students may complete a concentration.Most opt for at least one and, in many cases, two.Concentrations permit students to develop expertisein the following areas:Two-Year MBA Program FALL QUARTER WINTER QUARTER SPRING QUARTER PRE-FALL QUARTER GBA 412 GBA 411 CIS 401 STR 401 Data Analytics Business Modeling Information Systems for Managerial Economics Management ACC 401 OMG 402 Elective Corporate Financial Accounting Operations Management MKT 402 Elective Elective Marketing Management GBA 401C (1 credit) FIN 402 Business Consulting III Capital Budgeting and Corporate Objectives MGC 411 (1 credit) Interpersonal Persuasion GBA 401A (1 credit) GBA 401B (1 credit) and Influence Business Consulting I Business Consulting II Spring Total Credit Hours: 11CMC Co-CurricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit)Professional Communication Communicating Analytics TeamworkPre-Fall + Fall Quarter Total Credit Hours: 18 Winter Total Credit Hours: 11All courses are 3 credit-hours unless indicated otherwise.Year 1: Total Credit Hours: 40Year 2: STR 403 in Fall and 8 electives across Fall, Winter, and Spring QuartersMBA Program Total Credit Hours: 67 (twenty-one 3-credit courses + four 1-credit MGC courses) 4
Simon Business School Course Catalog 2016-2017FULL-TIME MASTER OF SCIENCE PROGRAMSFULL-TIME MASTER OF SCIENCE ACC 411. Financial Statement Analysis Electives:IN ACCOUNTANCY ACC 410. Strategic Cost AnalysisStudents take nine required courses, two ACC 417. Auditing ACC 418. Taxes and Business Strategyelectives, plus the Communicating Business FIN 402. Capital Budgeting and Corporate Decisions course sequence. A minimum 3.0 ACC 419. Positive Accounting Research Objectivesgrade point average is required for graduation. FIN 411. InvestmentsAssuming that students have met certain ACC 423. Financial Reporting I FIN 413. Corporate Financeundergraduate prerequisite requirements, this FIN 433. Cases in Financeprogram has been designated by the New York ACC 424. Financial Reporting II FIN 448. Fixed Income SecuritiesState Education Department as fulfilling the 150 MKT 402. Marketing managementcredit-hour requirements for professional edu- ACC 436. Research Into Professional MKT 414. Pricing Policies (STR 423)cation programs in public accountancy. Accounting Standards CIS 401. Information Systems for Students whose undergraduate programs Managementdo not satisfy all the assumed prerequisites ACC 437. Basic Federal Income Tax CIS 418. Advanced Business modeling and will be advised of the additional courses that Accounting Analysis Using Spreadsheetsthey must complete following a review of their OMG 402. Operations Managementundergraduate transcript. The New York State ACC 438. Auditing II—Auditing and Information STR 422. Strategic Decision Making: Theory Education Department will have final approval Systems and Practiceupon application for licensure. Students shouldcontact Heidi Tribunella, clinical associate pro- BPP 432. Business Lawfessor of accounting, for academic advisement. MGC 401. Professional Communication MGC 402. Communicating Analytics MGC 403. Teamwork MGC 411. Interpersonal Persuasion and InfluenceFull-Time MS in Accountancy STR 440. Corporate GovernancePRE-FALL QUARTER FALL QUARTER WINTER QUARTER SPRING QUARTERBPP 432 ACC 423 ACC 437 ACC 424Business Law Financial Reporting I Basic Federal Income Tax Financial Reporting II Accounting ACC 436 ACC 417 ACC 411 Research Into Professional Auditing Financial Statement Analysis Accounting Standards ACC 438 ACC 419 Auditing II—Auditing and Positive Accounting Research Information Systems Elective* Elective Elective*CMC Co-curricular Programming MGC 403 (1 credit) MGC 411 (1 credit) Teamwork Interpersonal Persuasion andMGC 401 (1 credit) MGC 402 (1 credit) Winter Total Credit Hours: 10 InfluenceProfessional Communication Communicating Analytics Spring Total Credit Hours: 10-13 Pre-Fall + Fall Quarter Total Credit Hours: 14-17All courses are 3 credit-hours unless indicated otherwise.Degree Total Credit Hours: 37* MS Accountancy students are required to take two elective courses during their program of study. One elective is taken in the winter and the otheris taken in either fall or spring. The electives are dependent on the student’s undergraduate studies. Students are advised on particular electiverequirements during the program overview session of orientation. For any academic questions regarding MS Accountancy, please contact ProfessorHeidi Tribunella. 5
Simon Business School Course Catalog 2016-2017FULL-TIME MS ACCOUNTANCY (INTERNSHIP TRACK) PRE-FALL FALL QUARTER WINTER QUARTER SPRING QUARTER FALL QUARTER QUARTER ACC 423 ACC 437 ACC 424 ACC 436BPP 432 Financial Reporting I Basic Federal Income Financial Reporting II Research Into ProfessionalBusiness Law Tax Accounting Accounting Standards ACC 419 ACC 417 ACC 411 Positive Accounting Auditing Financial Statement Research Analysis Elective* Elective* ACC 438 Auditing II - Auditing and Information Systems Elective*CMC Co-curricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communicating Teamwork Interpersonal PersuasionCommunication Analytics and InfluencePre-Fall + Fall Quarter Total Credit Hours: 14-17 Winter Total Credit Hours: 10 Spring Total Credit Hours: 10-13 Fall Total Credit Hours: 3Degree Total Credit Hours: 37 6
Simon Business School Course Catalog 2016-2017FULL-TIME MASTER OF SCIENCE GBA 461. Core Economics for MS Students FIN 434. Investment and Trading StrategiesIN FINANCE GBA 462. Core Statistics for MS Students FIN 441A. Special Topics in Finance: Real EstateP rogram Requirements MGC 401. Professional Communication FIN 441F. Project CourseThe MS requires the completion of 46 MGC 402. Communicating Analytics FIN 442. International Economics and Financecredit-hours. There are eight required core MGC 403. Teamwork FIN 444. Entrepreneurial Finance classes, plus the Communicating Business MGC 411. Interpersonal Persuasion and FIN 446. Financial Information SystemsDecisions course sequence, and six additional Influencecourses which must be chosen from available Choose two from the following: .**Students with sufficient prior coursework inelectives. A minimum 3.0 grade point average is FIN 424. Options and Futures Accountancy, or holding a CPA can substituterequired for graduation. FIN 433. Cases in Finance ACC423 (Financial Reporting I) for ACC401 in FallRequired courses: STR 403. Organization and Strategy Quarter.ACC 401.* Corporate Financial Accounting ***MSF Internship Track students take one lessACC 411. Financial Statement Analysis Choose four from the following: course by the end of Spring Quarter and takeFIN 402. Capital Budgeting and Corporate ACC 410. Strategic Cost Analysis FIN441C: Financial Distress or FIN441D: Hedge Objectives ACC 424. Financial Reporting II Funds in the following Fall Quarter. Please see theFIN 411. Investments CIS 418. Advanced Business Modeling MSF Internship Track grid below for details.FIN 413. Corporate Finance FIN 430. Financial InstitutionsFIN 448. Fixed-Income SecuritiesFull-Time MS in Finance FALL QUARTER WINTER QUARTER SPRING QUARTER PRE-FALL QUARTER Take 4 out of:GBA 462 GBA 461 ACC 411 ACC 410 Strategic Cost AnalysisCore Statistics for MS Students Core Economics for MS Students Financial Statement Analysis ACC 424 Financial Reporting IIFIN 402 ACC 401 FIN 448 CIS 418Capital Budgeting and Advanced Business ModelingCorporate Objectives Corporate Financial Accounting Fixed Income Securities FIN 430 Financial Institutions FIN 411 Take 2 out of: FIN 434 Investments FIN 424 Investment and Trading Strategies Options and Futures FIN 441A FIN 413 Real Estate Corporate Finance FIN 433 FIN 441F Cases in Finance Project Course STR 403 FIN 442 Organization and Strategy International Economic and Finance FIN 444CMC Co-curricular Programming Entrepreneurial Finance FIN 446MGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) Financial Information SystemsProfessional Communication Communicating Analytics Teamwork Winter Total Credit Hours: 13 MGC 411 (1 credit) Pre-Fall + Fall Quarter Total Credit Hours: 20 Interpersonal Persuasion and InfluenceAll courses are 3 credit-hours unless indicated otherwise. 7Degree Total Credit Hours: 46 Spring Total Credit Hours: 13
Simon Business School Course Catalog 2016-2017FULL-TIME MS FINANCE (INTERNSHIP TRACK)PRE-FALL FALL QUARTER WINTER QUARTER SPRING QUARTER FALL QUARTERQUARTER TAKE 1 OUT OF:GBA 462 GBA 461 ACC 411 TAKE 4* OUT OF: FIN 441C**Core Statistics for MS Hedge FundsStudents Core Economics for MS Financial Statement ACC 410 FIN 441D** Students Analysis Strategic Cost Analysis Financial Distress * MSF Internship Track stu-FIN 402 ACC 401 FIN 448 ACC 424 dents take one less elective Fixed Income Securities Financial Reporting II course by the end of SpringCapital Budgeting and Corporate Financial Quarter, and take eitherCorporate Objectives Accounting CIS 418 FIN441C: Financial Distress or Advanced Business FIN441D: Hedge Funds in the FIN 411 Modeling following Fall Quarter. Investments ** FIN441C and FIN441D are FIN 430 each taken as a hybrid course Financial Institutions – both online and on-campus at Simon Business School. FIN 434 FIN 413 Take 2* out of: Investment and Trading Corporate Finance FIN 433 Strategies Cases in Finance FIN 424 FIN 441A Options and Futures Real Estate STR 403 Organization and Strategy FIN 441F Project Course FIN 442 International Economics and Finance FIN 444 Entrepreneurial Finance FIN 446 Financial Information SystemsCMC Co-curricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communicating Teamwork Interpersonal PersuasionCommunication Analytics and InfluencePre-Fall + Fall Quarter Total Credit Hours: 20 Winter Total Credit Hours: 10-13 Spring Total Credit Hours: 10-13 Fall Total Credit Hours: 3Degree Total Credit Hours: 46 8
Simon Business School Course Catalog 2016-2017FULL-TIME MS FINANCE STEMPRE-FALL FALL QUARTER WINTER QUARTER SPRING QUARTER FALL QUARTERQUARTER (5 WEEKS)GBA 462 ACC 401* ACC 411 FIN 465Core Statistics for MS Corporate Financial Financial Statement Applied Finance ProjectStudents Accounting AnalysisFIN 462 (MS) FIN 411 FIN 424 FIN 430Foundations in Finan- Investments Options and Futures Risk Managementcial Economics FIN 413 FIN 448 Take 1 out of: Corporate Finance Fixed Income Securities ACC 424 Financial Reporting II CIS 418 FIN 418** Advanced Business Financial Modeling Modeling FIN 418 is taken as a hybrid FIN 441A course—both online and Real Estate on-campus at Simon Business School FIN 442 Take 1 out of: International Economics FIN 433 and Finance Cases in Finance FIN 444 STR 403 Entrepreneurial Finance Organization and Strategy FIN 434 Investment and Trading StrategiesCMC Co-curricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communicating Teamwork Interpersonal PersuasionCommunication Analytics and Influence Winter Total Credits: 13Pre-Fall + Fall Total Credit Hours: 17 Spring Total Credits: 10 Fall total Credit Hours: 3All courses are 3 credit-hours unless indicated otherwise. Degree Total Credit Hours: 43*Students with sufficient prior coursework in Accountancy can substitute ACC423 (Financial Reporting I) for ACC401 in Fall Quarter**MSF Internship Track students will not enroll in FIN418 during their first fall quarter, resulting in a reduced load during their first Fall (17 credits). Theywill complete FIN418 Financial Modeling during the following Fall Quarter. 9
Simon Business School Course Catalog 2016-2017FULL-TIME MASTER OF SCIENCE Required courses: MKT 451. Advanced Marketing AnalyticsIN MARKETING ANALYTICS MKT 465 A & B - Marketing Analytics ProjectsSimon’s one-year master’s program in market- CIS 417. Introduction to Business Analytics I & IIing analytics is designed to equip students with GBA 462R. Core Statistics for MS Studentsthe skills and experience necessary to excel Using R Choose one from the following:in marketing jobs in a compact, highly focused GBA 463. Economics and Marketing Strategy MKT 437. Digital Marketing Strategyprogram. Students are likely to take a job relat- for MS Students MKT 439. Advanced Pricinged to one of the program’s four main empha- GBA 464. Programming for Analytics CIS 442E. Data Management for Analyticsses: marketing research, consumer insights, MGC 401. Professional Communicationadvertising, and account management. MGC 402. Communicating Analytics Choose two from the following:Students take 9 required courses plus MGC. A MGC 403. Teamwork MKT 440. Pricing Analyticsminimum 3.0 grade point average is required MGC 411. Interpersonal Persuasion and CIS 418. Advanced Business Modelingfor graduation. Students take the following Influence CIS 434. Social Media Analyticscourses to complete their degree. MKT 412R. Marketing Research Using R MKT 414. Pricing Policies MKT 436R. Marketing Analytics Using RFull-Time MS in Marketing AnalyticsPRE-FALL QUARTER FALL QUARTER WINTER QUARTER SPRING QUARTERGBA 463 GBA 462R MKT 465A (1 credit) MKT 465B (2 credits)Economics and Marketing Core Statistics for MS Students Marketing Analytics Project I Marketing Analytics Project IIStrategy for MS Students Using RGBA 464 CIS 417 MKT 436R MKT 451Programming for Analytics Introduction to Business Analytics Marketing Analytics Using R Advanced Marketing Analytics MKT 414 MKT 412R Take 2 out of: Pricing Policies Marketing Research Using R CIS 418* Take 1 out of: Advanced Business Modeling CIS 442E CIS 434 Data Management for Analytics Social Media Analytics MKT 437 MKT 440 Digital Marketing Strategy Pricing Analytics MKT 439 Advanced PricingCMC Co-curricular ProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communication Communicating Analytics Teamwork Interpersonal Persuasion and InfluencePre-Fall + Fall Quarter Total Credit Hours: 17 Winter Total Credit Hours: 11 Spring Total Credit Hours: 12All courses are 3 credit-hours unless indicated otherwise.Degree Total Credit Hours: 40*MSMA Internship Track students will take one less course in Spring Quarter and will take CIS418: Advanced Business Modeling in the following Fall Quarter. 10
Simon Business School Course Catalog 2016-2017FULL-TIME MS MARKETING ANALYTICS (INTERNSHIP TRACK)PRE-FALL FALL QUARTER WINTER QUARTER SPRING QUARTER FALL QUARTERQUARTERGBA 463 GBA 462R MKT 465A (1 CREDIT) MKT 465B (2 CREDITS)Economics and Core Statistics for MS Marketing Analytics Marketing AnalyticsMarketing Strategy for Students Using R Project I Project IIMS StudentsGBA 464 CIS 417 MKT 436R MKT 451Programming for Introduction to Busi- Marketing Analytics Advanced MarketingAnalytics ness Analytics Using R Analytics MKT 414 MKT 412 CIS 418** Pricing Policies Marketing Analytics Advanced Business Modeling Using R ** CIS 418 is taken as an Take 1 out of: online course throughout Fall Quarter MKT 437 Take 1 out of: Digital Marketing Strategy MKT 440 Pricing Analytics MKT 439 CIS 434 Advanced Pricing Social Media Analytics CIS 442E Data Management for AnalyticsCMC Co-curricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communicating Teamwork Interpersonal PersuasionCommunication Analytics and Influence Winter Total Credit Hours: 11Pre-Fall + Fall Quarter Total Credit Hours: 17 Spring Total Credit Hours: 9 Fall Total Credit Hours: 3Degree Total Credit Hours: 40 11
Simon Business School Course Catalog 2016-2017FULL-TIME MASTER OF SCIENCE The concentration requires 10 courses plus GBA 466. Accounting and Finance for MS IN BUSINESS ANALYTICS MGC, totaling 40 credits. The competency in StudentsT he MS in Business Analytics combines busi- programming can be waived based on prior MKT 436R. Marketing Analytics Using Rness frameworks with the latest data analytics experience and education. MGC 401. Professional Communicationtechniques to provide students with skills and Required courses: MGC 402. Communicating Analyticsconcepts to deal with big data in organizations. MGC 403. TeamworkStudents will learn concepts for dealing with CIS 417. Introduction to Business Analytics MGC 411. Interpersonal Persuasion and large volumes, real time and unstructured data CIS 434. Social Media Analytics Influencefrom organizational, web, and social sourc- CIS 442D. Advanced Business Analyticses. Economics, statistics, and elements from CIS 442E. Data Management for Analytics Choose two from the following:computer science form the foundation of the CIS 462R. Core Statistics program. The program includes a project in CIS 465. A & B - Practicum in Business MKT 451. Advanced Marketing Analyticswhich the students will apply the newly learned Analytics I & II CIS 416. Advanced Information Technologytechniques in real world settings. GBA 463. Economics and Marketing Strategy CIS 418. Advanced Business Modeling for MS Students OMG 411. Supply Chain Analytics GBA 464. Programming for Analytics OMG 415. Process ImprovementFull-Time MS in Business AnalyticsPRE-FALL QUARTER FALL QUARTER WINTER QUARTER SPRING QUARTERGBA 463 CIS 462R CIS 465A (1 credit) CIS 465B (2 credits)Economics and Marketing Core Statistics for MS Students Practicum in Business Analytics I Practicum in Business Analytics IIStrategy for MS Students Using RGBA 464 CIS 417 CIS 442D CIS 434Programming for Analytics Introduction to Business Advanced Business Analytics Social Media Analytics Analytics Take 2* out of: CIS 416 GBA 466 CIS 442E Advanced Information Technology Accounting and Finance for MS Data Management for Analytics CIS 418* Advanced Business Modeling Students MKT 451 Advanced Marketing Analytics MKT 436R OMG 411 Marketing Analytics Using R Supply Chain Analytics OMG 415CMC Co-curricular Programming Process ImprovementMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communication Communicating Analytics Teamwork Interpersonal Persuasion and InfluencePre-Fall + Fall Quarter Total Credit Hours: 17 Winter Total Credit Hours: 11 Spring Total Credit Hours: 12All courses are 3 credit-hours unless indicated otherwise.Degree Total Credit Hours: 40*MSBA Internship Track students will take one less course in Spring Quarter and will take CIS418: Advanced Business Modeling in the following Fall Quarter. 12
Simon Business School Course Catalog 2016-2017FULL-TIME MS BUSINESS ANALYTICS (INTERNSHIP TRACK)PRE-FALL FALL QUARTER WINTER QUARTER SPRING QUARTER FALL QUARTERQUARTERGBA 463 GBA 462R CIS465A (1 CREDIT) CIS465B (2 CREDITS)Economics and Core Statistics for MS Practicum in Business Practicum in BusinessMarketing Strategy for Students Using R Analytics I Analytics IIMS StudentsGBA 464 CIS 417 CIS442D CIS434 CIS 418**Programming for Introduction to Busi- Advanced Business Social Media Analytics Advanced Business ModelingAnalytics ness Analytics Analytics GBA 466 CIS442E Take 1 out of: ** CIS 418 is taken as an Accounting and Data Management for online course throughout Fall Finance for MS Analytics MKT451 Quarter Students Pricing Analytics MKT436R Marketing Analytics CIS416 Using R Advanced Information TechnologyCMC Co-curricularProgrammingMGC 401 (1 credit) MGC 402 (1 credit) MGC 403 (1 credit) MGC 411 (1 credit)Professional Communicating Teamwork Interpersonal PersuasionCommunication Analytics and Influence Winter Total Credit Hours: 11Pre-Fall + Fall Quarter Total Credit Hours: 17 Spring Total Credit Hours: 9 Fall Total Credit Hours: 3Degree Total Credit Hours: 40 13
Simon Business School Course Catalog 2016-2017 PMBA REQUIREMENTS AND CORE COURSE SEQUENCESPROFESSIONAL MBA (PMBA) PROGRAMStudents in Simon’s PMBA program take nine core courses and eleven electives to complete their desired concentration(s).CORE CURRICULUM • OMG 402 Operations Management* • ACC 401 Corporate Financial Accounting* • STR 401 Managerial Economics* • FIN 402 Capital Budgeting And • CIS 401 Information Systems For Management • MKT 402 Marketing Management Corporate Objectives* • STR 403 Organization And Strategy • GBA 411 Business Modeling* • GBA 412 Data Analytics**The first six core courses listed are taken as a cohort; the three remaining courses (CIS401, MKT402, and STR403) must be completed during the firstsix quarters of the program.PROGRAM SCHEDULE FALL START SPRING START FALL SPRING COURSES STR 401 Managerial Economics WINTER SUMMER YEAR 1 ACC 401 Corporate Financial Accounting GBA 412 Data Analytics SPRING FALL FIN 402 Capital Budgeting & Corporate Objectives GBA 411 Business Modeling SUMMER WINTER Elective or Core OMG 402 Operations Management Elective or Core COURSES FALL START SPRING START FALL SPRINGElective or CoreElective WINTER SUMMER YEAR 2Elective or CoreElective SPRING FALLElectiveElective SUMMER WINTERElectiveElective COURSES FALL START SPRING START FALL SPRINGElective YEAR 3Elective WINTER SUMMERElectiveElectiveDegree Total Credit Hours: 60The study grids contained in this book are current for the 2016-2017 academic year. While it is not expected that any billable credits will change forthe 2016-2017 academic year, the arrangement of courses is subject to change. 14
Simon Business School Course Catalog 2016-2017 PART-TIME MS REQUIREMENTS FALL WINTER SPRING SUMMER QUARTER QUARTER QUAaRTER QUARTERPART-TIME MS IN FINANCE COURSES ✓ ✓ ✓ ✓ ✓ ✓ Course Requirements ✓ STR 401 Managerial Economics GBA 412 Data Analytics ✓ FIN 402 Capital Budgeting and ✓ Corporate Objectives ✓ ACC 401 Corporate Financial Accounting ✓ ✓ Additional Requirements ACC 411 Financial Statement Analysis ✓ ✓ FIN 411 Investments ✓ ✓ FIN 413 Corporate Finance ✓ FIN 448 Fixed Income Securities ✓ ✓ Electives (Choose Four) ACC 410 Strategic Cost Analysis ✓ ACC 424 Financial Reporting II ✓ CIS 418 Advanced Business Modeling ✓ FIN 424 Options and Futures ✓ FIN 430 Financial Institutions FIN 433 Cases in Finance ✓ FIN 434 Investment and Trading Strategies FIN 441A Real Estate FIN 442 International Economics FIN 444 Entrepreneurial Finance STR 403 Organization and StrategyDegree Total Credit Hours: 36 15
Simon Business School Course Catalog 2016-2017PART-TIME MS BUSINESS ANALYTICS FALL WINTER SPRING SUMMERCOURSES QUARTER QUARTER QUARTER QUARTER Course Requirements ✓ ✓ ✓ ✓STR401 Managerial Economics ✓ ✓ ✓ ✓GBA 412 Data Analytics ✓ ✓MKT402 Marketing Management ✓ ✓ ✓FIN402 Capital Budgeting and ✓ Corporate Objectives ✓ ✓CIS401 Information Systems Additional Requirements ✓ GBA411 Business Modeling ✓ CIS417 Introduction to Business Analytics CIS434 Social Media Analytics ✓ CIS442D Advanced Business Analytics CIS461 Strategy and Business Systems Consulting Practicum MKT436 Marketing Analytics CIS416 Advanced Information Technology - OR - MKT451 Advanced Marketing AnalyticsDegree Total Credit Hours: 36 16
Simon Business School Course Catalog 2016-2017PART-TIME MASTER OF SCIENCE IN Logistics and Time Requirements • Development of marketing and businessBUSINESS ADMINISTRATION WITH The medical management master’s is spe- plansA CONCENTRATION IN MEDICAL cifically designed to accommodate the busy • Quantifying strategy through financial analysisMANAGEMENT schedules of physicians and medical profes- • Implementing strategy by efficiently managingManagement Tools sionals. The program consists of 30 credits and operations; andSimon offers a part-time MS program in Medical is offered on a part-time basis only. • Building efficient organizations for the long-Management to provide physicians, hospital During a typical school quarter, the medical run, through intelligent work design, perfor-administrators, and medical professionals with management student enrolls in a core class mance assessment, and employee incentives.management tools and an understanding of the that meets one night per week. During the The curriculum is presented in a unique formatkey business issues that confront health care same quarter, the student also takes a class on that delivers the necessary depth of core busi-providers. The part-time structure of the pro- three separate weekends to cover the health ness material while simultaneously applyinggram allows health care professionals to main- care component of the module. that material to the health care industry. This istain their career and personal commitments accomplished through the pairing of Simon’swhile in the program. The program focuses on Curriculum core courses with health care managementdeveloping health care managers and leaders The curriculum is designed around four core courses that develop applications of the corewho will be confident in making key financial, areas of management that are especially rel- material. Each pair of courses (module) is deliv-operational, and strategic decisions for their evant to health care: ered and taken simultaneously.organizations.Part-Time MS BA: Medical Management Part-Time ProgramFALL QUARTER WINTER QUARTER SPRING QUARTER SUMMER QUARTER FALL QUARTERHSM 450 HSM 425 HSM 437/OMG 437 STR 403 HSM 455Medical Management Managerial Accounting for Managing Health Care Organization and Strategy Practicum in MedicalEconomics, Accounting, Health Care Organizations Operations Management 1and Financial PrimerHSM 451 HSM 452 HSM 453 HSM 454 HSM 456Health Care Marketing Health Care Accounting and Health Care Operations Designing and Optimizing Practicum in Medicaland Business Plan Finance Health Care Operations Management 2 17
Simon Business School Course Catalog 2016-2017CONCENTRATIONS - MBABUSINESS SYSTEMS CONSULTING Strategy and Organizations Track Pricing Track(5 courses) (5 courses) (6 courses)Simon’s concentration in Business Systems The Strategy and Organizations track builds The Pricing Track is offered for those studentsConsulting offers a cutting-edge, highly focused on the economic fundamentals introduced in who desire a state-of-the-art training in pricingprogram designed to equip students with the STR 401 and STR 403. Its cross-functional and and for those interested in pursuing a careerskills and experience necessary to excel in the integrative curriculum provide a sound basis for in pricing. The track resides within both thebusiness systems consulting enterprise. While the evaluation and implementation of a broad Competitive and Organizational Strategy andstudents will be exposed to a variety of career range of business strategies and policies. the Marketing concentrations and leveragespossibilities during the course of their studies, Topics included are: policies internal to the firm our School’s strengths in economics and mar-most students are likely to assume a position such as compensation, performance evalua- keting analytics.in the business systems practice of one of the tion, job design and aspects of hiring; strategic The Pricing Track is offered by the Competitivemajor consulting firms. interaction among industry competitors, includ- and Organizational Strategy and MarketingRequired core courses, plus: ing pricing and advertising; and the influence faculty at the Simon School to enable students of external factors such as the regulatory and to integrate their knowledge of analytic mar-CIS 461. Strategy and Business Systems macroeconomic environments. keting, cost accounting, finance, managerial Consulting Practicum (OMG 461) Skills offered by the STR curriculum will devel- economics, operations and strategy throughplus either op the student’s ability to identify the root the application of pricing optimization tools andCIS 415. Business Process Analysis and causes of business problems and sources of technologies to deliver profitable pricing strate- Design new opportunities. The student will respond to gies for their organizations.or these problems and opportunities with innova- A student wishing to take the Pricing TrackOMG 415. Process Improvement tive solutions and strategies based upon the should complete the following five required School’s economics-based approach to man- courses:Three other electives must be selected from agement. The concentration holds particularthe following list: interest to those seeking careers in consulting, STR 423. Pricing Policies (MKT 414) general management or industry analysis, (Should be taken before courses listed below)ACC 438. Auditing II—Auditing and Information as well as those seeking an integrative com- STR 438. B2B Pricing (MKT 438) Systems plement to concentrations in other functional orCIS 416. Advanced Information Technology areas. Particular emphasis goes to developing STR 439. Advanced Pricing (MKT 439) the student’s capacity to deal with unstructured STR 421. Competitive StrategyCIS 418. Business Modeling and Analysis business situations. MKT 412. Marketing Research Using Spreadsheets Required core courses and STR 421, MKT 436. Marketing AnalyticsCIS 440. Electronic Commerce Strategy Competitive Strategy. In addition to these required courses, oneCIS 446. Financial Information Systems Must complete a minimum of four additional additional course is required from the list (FIN 446) courses in the STR area: below:MKT 437. Digital Marketing Strategy ACC 410. Strategic Cost AnalysisMKT 436. Marketing Analytics STR 422. Game Theory for Managers ENT 435. Negotiation Theory and Practice:OMG 411. Supply Chain Management STR 423. Pricing Policies (MKT 414) Bargaining for ValueOMG 412. Service Management STR 424. Human Resource Strategy STR 422. Game Theory for ManagersOMG 413. Operations Strategy STR 427. Organizational Behavior STR 438. B2B Pricing (MKT 438)OMG 416. Project Management STR 429. Advanced Competitive orOMG 437. Managing Health Care Operations Strategy STR 439. Advanced Pricing (MKT 439) (HSM 437) STR 430. Health Science Management and (Counting only the one not taken to satisfy theSTR 421. Competitive Strategy Strategy above list) STR 438. B2B Pricing (MKT 438) A student completing these courses satisfies STR 439. Advanced Pricing (MKT 439) the requirements for both the Competitive and Organizational Strategy and the Marketing con-COMPETITIVE AND ORGANIZATIONAL STR 440. Corporate Governance centrations.STRATEGY (STR) STR 442. Special Topics in Strategy (not offered every year) Courses listed in the catalog are not guaranteed to beSimon Business School offers two tracks within STR 461. Strategy and Business Consulting offered during 2016-17. Please refer to the course offeringsthe Competitive and Organizational Strategy Practicum for the academic year schedule.concentration—The Strategy and Organizationstrack and the Pricing track. Students canchoose either of these two tracks to satisfythe requirements of the Competitive andOrganizational Strategy concentration. 18
Simon Business School Course Catalog 2016-2017COMPUTERS AND INFORMATION ACC 438. Auditing II—Auditing and Information with finance or marketing to further enhanceSYSTEMS (CIS) Systems their education. This is especially true for those CIS 417. Introduction to Business Analytics pursuing investment banking and mergers and(4 courses) CIS 418. Business Modeling and Analysis acquisitions where the entrepreneurship knowl-The Computers and Information Systems area Using Spreadsheets edge is very useful.enjoys international recognition for its inno- CIS 434. Social Media Analytics Required core courses, plus:vative research and teaching programs. The CIS 440. Electronic Commerce StrategyCIS concentration, taken by itself or combined CIS 446. Financial Information Systems ENT 444. Entrepreneurial Finance (FIN 444)with another functional concentration such as (FIN 446) Plus one of:accounting, finance or operations management, CIS 512. Advanced Topics in Database Design ENT 423. New Venture Development and prepares students to manage the broad array MKT 437. Digital Marketing Strategy Managing for Long Term Successof information-systems issues that arise in every MKT 436. Marketing Analytics ororganization or to act as successful management ENT 425. Technical Entrepreneurshipconsultants. CORPORATE ACCOUNTING (ACC) Plus three courses selected from this list:The concentration focuses on the leading ACC 411. Financial Statement Analysisapproaches used in the design and development (5 courses) ENT 422. Generating and Screening of effective business processes that leverage Corporations actively recruit MBA accounting Entrepreneurial Ideasinformation technology. It also emphasizes the majors for positions in the offices of control- ENT 442A. Special Topics in Entrepreneurship:major business issues that arise in choosing ler, treasurer and internal auditing, as well as Fundamentals of Social information technologies, designing information in accounting departments. Many corporate Entrepreneurshipprocesses for improving the effectiveness of finance positions also require strong corporate ENT 442C. Special Topics in Entrepreneurship: specific applications and using enterprise infor- accounting backgrounds. Practicum in Urban Entrepreneurshipmation technology for gaining competitive ben- Required core courses, plus: ENT 424. Projects in Entrepreneurship efits. The concentration develops the necessary skills for managing in the current environment ACC 411. Financial Statement Analysis ENT 426. Technology Transfer and of rapid technological evolution, increased com- ACC 423. Financial Reporting I Commercializationpetition, and global markets. The placement of ACC 424. Financial Reporting II ENT 427. Practicum in Technology Transfer Simon CIS students in retail or investment banks, Plus two courses selected from this list: and CommercializationFortune 500 manufacturers, and international ACC 410. Strategic Cost Analysis ENT 431. Legal and Tax Considerations of consulting companies has been very strong. ACC 417. Auditing New Ventures (BPP 431)Typical CIS careers include electronic commerce ACC 418. Taxes and Business Strategy ENT 432. Basic Business Law (BPP 432)leadership, the management of corporate infor- ACC 419. Positive Accounting Research ENT 435. Negotiation Theory and Practice: mation systems, business process re-engineer- ACC 431. International Financial Statement Bargaining for Valueing, and general management consulting. Analysis FIN 433. Cases in FinanceIn the required courses, students learn how to FIN 411. Investments FIN 441A. Special Topics in Finance—Real analyze the fundamental subjects of business FIN 413. Corporate Finance Estateinformation and decision processes in organi- FIN 423. Corporate Financial Policy and GBA 482. Business Policyzations, and the resulting economic and tech- Control MKT 412. Marketing Researchnological trade-offs. In the advanced electives, MKT 414. Pricing Policies (STR 423)students can study various aspects of electronic ENTREPRENEURSHIP (ENT) MKT 432. New Product Strategycommerce, business process design, advanced OMG 461. Strategy and Business Systems information technologies, financial-information (5 courses) Consulting Practicum (CIS 461)systems and business data communications Entrepreneurship education is becoming STR 421. Competitive Strategysystems. increasingly important given the current globalA technical background prior to entering the economic climate. The Entrepreneurship concen- FINANCE (FIN)MBA program is not a prerequisite to success in tration allows students to draw from a variety ofthe CIS concentration. carefully selected courses to become a business (5 courses)Required core courses, plus: generalist, well versed in organizing and manag- Simon is best known for its research andCIS 413. The Economics of Information ing resources. Simon has a legacy of educating scholarship in the area of finance. This concen- Management entrepreneurs. Graduates with this concentration tration provides students with state-of-the-art have started their own ventures or have pursued techniques for financial analysis. Students learnAt least one of: “intrapreneurial” careers with major corpora-CIS 415. Business Process Analysis and tions. Students often combine this concentration DesignCIS 416. Advanced Information TechnologyTwo additional courses selected from thefollowing list: Courses listed in the catalog are not guaranteed to be offered during 2016-17. Please refer to the course offerings 19 for the academic year schedule.
Simon Business School Course Catalog 2016-2017to formulate and solve important corporate Required core courses, plus five additional ACC 431. International Financial Statement finance problems and to obtain information courses as follows: Analysisfrom the many databases on financial markets. At least two of: BPP 426. MacroeconomicsRequired core courses, plus: HSM 420. Business Economics of the Health ENT 435. Negotiation Theory and Practice: FIN 411. Investments Care Industry Bargaining for ValueFIN 413. Corporate Finance HSM 430. Health Sciences Management and ENT 486. Management of Technology Strategy (STR 430)Plus three courses selected from this list: HSM 431. Applications of Corporate Finance GBA 494. Foreign Language Transfer Credit ACC 411. Financial Statement Analysis and Governance to Health Care (three credits)ACC 423. Financial Reporting I HSM 437. Managing Health Care Operations MKT 449. Global Marketing StrategyACC 424. Financial Reporting II (OMG 437) OMG 413. Operations StrategyACC 431. International Financial Statement HSM 440. Evolving Medical Markets STR 421. Competitive Strategy Analysis The remaining courses can be taken from the STR 424. Human Resource StrategyBPP 426. Macroeconomics list below:FIN 423. Corporate Financial Policy and ACC 411. Financial Statement Analysis INTERNATIONAL MANAGEMENT Control CIS 415. Business Process Analysis and EXCHANGE (ITLE)FIN 424. Options and Futures Markets DesignFIN 430. Financial Institutions HSM 425. Managerial Accounting for Health Two courses at the Simon School, plusFIN 433. Cases in Finance Care Organizations (ACC 445) International Exchange Program.FIN 434. Investment Management and OMG 412. Service Management Trading Strategies STR 421. Competitive Strategy FIN 442. International Economics and Finance FIN 441A. Special Topics in Finance: Real STR 424. Human Resource Strategy (BPP 442) Estate Plus one course selected from this list:FIN 441B. Special Topics in Finance: Private Courses taught at the University of Roch ACC 431. International Financial Statement Equity ester School of Medicine and Dentistry or the AnalysisFIN 442. International Economics and Finance Department of Community and Preventive BPP 426. Macroeconomics (BPP 442) Medicine may be eligible for credit towards ENT 435. Negotiation Theory and Practice: FIN 444. Entrepreneurial Finance (ENT 444) your MBA Health Sciences Management elec- Bargaining for ValueFIN 446. Financial Information Systems tive. Please contact your area coordinator for ENT 486. Management of Technology (CIS 446) details. GBA 494. Foreign Language Transfer Credit FIN 448. Fixed-Income Securities (three credits)FIN 511. Advanced Financial Economics INTERNATIONAL MANAGEMENT MKT 449. Global Marketing StrategyFIN 532. Advanced Topics in Capital Markets OMG 413. Operations StrategyFIN 534. Advanced Topics in Corporate The International Management concentration STR 421. Competitive Strategy Finance gives students opportunities to apply various STR 424. Human Resource StrategyHSM 431. Applications of Corporate Finance disciplines to international markets. Differences Plus one term in one of the approved and Governance to Health Care in legal environments, currencies, and work- International Exchange Programs (GBA 492—sixSTR 440. Corporate Governance place practices among countries provide both credits; GBA 493—nine credits). challenges and problems for businesses oper-HEALTH SCIENCES MANAGEMENT ating in the global marketplace. MARKETING (MKT)(HSM) One of two options will satisfy the concen- tration. The International Management Marketing knowledge and skills have become(5 courses) option includes one required course and three a necessity in today’s increasingly competitiveThe Health Sciences Management conc entra electives. The International Management global business environment. Regardless of thetion draws on the School’s proven strengths Exchange option includes one required kind of business—consumer goods or industrialand directs them to a dynamic industry. This course, one elective and one term (minimum goods, financial services or the non-profit sec-concentration focuses primarily on two man- of six credits) in an approved International tor—success depends on satisfying the custom-agement issues: ongoing operations and stra- Exchange Program. er better than one’s competitors. The Marketingtegic planning. This is in contrast to the tradi- concentration prepares MBA students for thesetional Master of Public Health programs which INTERNATIONAL MANAGEMENT (ITL) challenges. Alumni with Marketing concentra-generally focus on public policy issues. The tions now hold key positions in marketing man-program especially suits future health sciences (4 courses) agement, research, and consulting. Specializedconsultants and front-line managers in health Required core courses, plus: programs are offered to students interested inmaintenance organizations, hospitals, insur- FIN 442. International Economics and Finance brand management. In addition, many studentsance companies, and pharmaceutical firms. (BPP 442) combine marketing with another discipline to Plus three courses selected from this list:Courses listed in the catalog are not guaranteed to be 20offered during 2016-17. Please refer to the course offeringsfor the academic year schedule.
Simon Business School Course Catalog 2016-2017round out their education. Popular combina- services, a unique Brand Management Track is ortions include marketing/finance, marketing/ offered. STR 439. Advanced Pricing (MKT 439)operations management, and marketing/elec- Participation in the program requires taking (Counting only the one not taken to satisfy thetronic commerce. MKT 412 (Mark eting Research), MKT 441 above list)The Marketing curriculum emphasizes the inte- (Brand Management) and choosing threegration of applications with theory. Applications courses out of: A student completing these courses satisfiesare introduced via cases, experiential exer- CIS 434. Social Media Analytics the requirements for both the Competitive andcises, guest speakers, and projects. Elective MKT 414. Pricing Policies (STR 423) Organizational Strategy and the Marketing con-courses provide opportun ities to pursue specif- MKT 432. New Product Strategy centrations.ic interests in marketing. MKT 433. Advertising StrategyThe Marketing concentration requirements MKT 435. Channels Strategy OPERATIONS MANAGEMENTconsist of the required core courses and MKT 448. Brand Strategyelectives chosen to satisfy the additional (4 courses)requirements of one of the following three PRICING TRACK Operations Management is concerned withtracks—the Marketing Strategy track, the Brand the management of a firm’s physical, financial,Management track, or the Pricing track—spec- (6 courses) and human resources with the objective ofified below. The Pricing track is offered for those students producing, distributing, and selling goods and who desire a state-of-the-art training in pricing, services. Operations Management has becomeMARKETING STRATEGY TRACK and for those interested in pursuing a career increasingly important due to ren ewed interest in pricing. The track resides within both the in productivity and the utilization of operations(5 courses) Competitive and Organizational Strategy and for competitive adv antage.The Marketing Strategy track emphasizes the the Marketing concentrations, and leverages Required core courses, plus four out of theuse of marketing principles for developing and our School’s strengths in economics and mar- following:implementing a firm’s product-market strate- keting analytics. OMG 411. Supply Chain Managementgies in the marketplace. The Pricing Track is offered by the Competitive OMG 412. Service ManagementStudents in the Marketing Strategy track must and Organizational Strategy and Marketing OMG 413. International Manufacturing and take MKT 412 (Marketing Research), along faculty at the School to enable students to Service Strategywith four elective courses from the following integrate their knowledge of analytic mar- OMG 415. Process Improvementlist. At least two of those electives must be keting, cost accounting, finance, managerial OMG 416. Project Managementfrom Group A. economics, operations and strategy through CIS 415. Business Process Analysis and the application of pricing optimization tools and DesignGroup A technologies to deliver profitable pricing strate- *Experience has shown that students pursuingMKT 414. Pricing Policies (STR 423) gies for their organizations. a career in Operations Management benefitMKT 432. New Product Strategy A student wishing to take the Pricing Track from taking additional courses such as STRMKT 433. Advertising Strategy should complete the following five required 424 (Human Resource Strategy) or STR 427MKT 435. Channels Strategy courses: (Organizational Behavior).Group B STR 423. Pricing Policies (MKT 414) PUBLIC ACCOUNTING (CPA)HSM 440. Evolving Medical Markets (Should be taken before courses listed below)MKT 431. Consumer Behavior STR 438. B2B Pricing (MKT 438) (13 courses*)MKT 436. Marketing Analytics or The Public Accounting concentration offersMKT 437. Digital Marketing Strategy STR 439. Advanced Pricing (MKT 439) courses needed toward the requirements forMKT 438. B2B Pricing (STR 438) STR 421. Competitive Strategy the Uniform Certified Public Accounting (CPA)MKT 441. Brand Management MKT 412. Marketing Research examination in New York and other states.MKT 442. Special Topics in Marketing MKT 436. Marketing Analytics Assuming that students have met certainMKT 448. Brand Strategy In addition to these required courses, the undergraduate prerequisite requirements, thisMKT 449. Global Marketing Strategy school requires one additional course from the program has been designated by the New YorkMKT 451. Advanced Marketing Analytics list below: State Education Department as fulfilling the ACC 410. Strategic Cost Analysis 150 credit-hour requirements for professionalBRAND MANAGEMENT TRACK ENT 435. Negotiation Theory and Practice: education programs in public accountancy. Bargaining for Value Students whose undergraduate programs do(5 courses) STR 422. Game Theory for Managers not satisfy all the assumed prerequisites willFor those students wishing to become brand/ be advised of the additional courses that theyproduct managers in either the consumer STR 438. B2B Pricing (MKT 438) must complete following a review of theiror industrial products markets or in financial undergraduate transcript. Students interested 21 in completing this concentration should contactCourses listed in the catalog are not guaranteed to be Heidi Tribunella, clinical associate professor ofoffered during 2016-17. Please refer to the course offerings accounting, for a transcript review and academ-for the academic year schedule.
Simon Business School Course Catalog 2016-2017ic advisement. The New York State Departmentof Education will have final approval uponapplication for licensure.Required core courses, plus:ACC 410. Strategic Cost AnalysisACC 411. Financial Statement AnalysisACC 417. AuditingACC 418. Taxes and Business StrategyACC 419. Positive Accounting ResearchACC 423. Financial Reporting IACC 424. Financial Reporting IIACC 436. Research Into Professional Accounting StandardsACC 437. Basic Federal Income Tax AccountingACC 438. Auditing II—Auditing and Information SystemsBPP 432. Basic Business Law (ENT 432)FIN 411. InvestmentsFIN 413. Corporate FinanceMGC 401. Interpersonal PersuasionMGC 402. Communicating AnalyticsMGC 403. TeamworkMGC 411. Advanced PersuasionBy fulfilling the Public Accounting concentra-tion requirements, students will also fulfill theFinance concentration requirements and theCorporate Accounting concentration require-ments.*This concentration requires 13 electives, 11 ofwhich are included in the requirement for thefull-time MBA. The final two courses necessaryto complete this concentration are offered freeof charge.**MGC 401. Interpersonal Persuasion, MGC402. Communicating Analytics, MGC 403.Teamwork and MGC 411. Advanced Persuasionare required for full-time and part-time stu-dents pursuing the Public Accounting concen-tration.Courses listed in the catalog are not guaranteed to be 22offered during 2016-17. Please refer to the course offeringsfor the academic year schedule.
Simon Business School Course Catalog 2016-2017JOINT- AND SPECIALIZED-DEGREE PROGRAMSSimon offers programs that allow students to THE 3-2 PROGRAM For application information, contact:receive a first-rate business education tailored In this program, students earn both a bache-to their specific needs. In addition to the Full- lor’s degree in an undergraduate major from Andrea Galatiand Part-Time MBA Programs, a few other the University of Rochester and a master of Executive Directoropportunities are available to students who business administration degree in five years. University of Rochesterwish to pursue coursework within a more spe- In three years of undergraduate study at the Center for Entrepreneurshipcialized context of business management. University, students complete their majors and 1-211 Carol Simon Hall distribution requirements. Between January Box 270360The following is a list of the Joint- and and March of their junior year, qualified stu- Rochester, N.Y. 14627-0360Specialized-Degree Programs offered at Simon. dents apply to the Simon. The first year of the (585) 276-3500Each specific entry includes a brief program MBA program is substituted for the senior year. E-mail: [email protected] and contact details for further infor- No merit-based scholarships are available tomation. 3-2 students. However, during the final year Website: www.rochester.edu/team as an undergraduate, students maintain anyMD/MBA PROGRAM undergraduate financial assistance that isAlong with Simon, the School of Medicine and offered by the Universify of Rochester under-Dentistry offers a combined MD/MBA degree graduate College. Visit www.simon.rochester.program in Health Sciences Management. edu/applynow for application details.This program is designed to prepare physicianmanagers who can respond intelligently, effec- TECHNICAL ENTREPRENEURSHIP ANDtively, and creatively to the changing health MANAGEMENT (TEAM) MS PROGRAMcare services industry. Only candidates with The one-year TEAM master’s degree programexceptional promise and academic records will is offered jointly by the Simon and the Hajimbe considered. School of Engineering and Applied Sciences and is administered by the University ofTo participate in this program, students must Rochester Center for Entrepreneurship. Thisapply to, and be accepted by both the School program is designed for students with an engi-of Medicine and Dentistry and Simon Business neering, science, or mathematics undergrad-School. Students are also required to take both uate degree, who wish to pursue a master’sthe MCAT and GMAT exams. The program takes level technical education in combination withfive years to complete—taken separately, the business and leadership courses. TEAM couldMD is four years and the MBA is two years. also be considered a 4-1 program for UniversityStudents start the program at the Simon School of Rochester undergraduate engineering stu-for the first-year core courses and the majority dents.of electives, and then move to the MD program Students accepted into the TEAM program mayon a full-time basis, completing the remaining choose any technical cluster, such as optics,Simon electives in their third and fourth years energy and the environment, computer sci-of medical school. ence, biomedical engineering, chemical engi- neering, electrical and computer engineering,For application information, contact: mechanical engineering, or materials science. Students will simultaneously be taking coursesPat Samuelson at Simon and the Hajim School.Director of Admissions Requirements include:University of RochesterSchool of Medicine and Dentistry • Three core management courses at 601 Elmwood Avenue Simon (one of which is a business Box 601A plan development course)Rochester, N.Y. 14642-8603 • Three technical courses(585) 275-4542 • One additional course: either a technical E-mail: [email protected] class or a business electiveor • A capstone practicumStefanie Attridge To be considered for this program, studentsDirector of Admissions must take either the GRE or GMAT exam.Simon Business School The master of science degree will be con305 Schlegel Hall ferred by the Hajim School and Simon BusinessRochester, N.Y. 14627-0107 School.(585) 275-3533E-mail: [email protected] 23
Simon Business School Course Catalog 2016-2017 COURSE DESCRIPTIONS Why do managers allocate fixed costs, transfer ACC 418. TAXES AND BUSINESSAll courses under the quarter system carry goods between sub-units at full cost, and use STRATEGYthree hours of credit, unless otherwise indi- other accounting policies that deviate from The objectives of this course are to helpcated. Also, courses offered jointly with the marginal cost? What are activity-based costing, students develop the tools required to iden-University of Rochester’s Departm ent of normal costing and economic value added tify, understand, and evaluate tax-planningEconomics or Statistics and the School of (EVA), and why are managers adopting these opportunities, and to develop a frameworkMedicine and Dentistry vary in credit hours. techniques? Topics include: analyzing tradi- for understanding how taxes affect businessFaculty whose biographies appear in the tional costing systems, divisional performance decisions. Effective tax planning requires theAdministration and Faculty sections teach measurement, transfer pricing, cost allocations, planner to consider the tax implications of acourses in the MBA program on a regular opportunity cost, budgeting and standard proposed transaction for all of the parties tobasis. The faculty described in this guide teach costing. The course provides students with a the transaction. Effective tax planning requiresover 90 percent of all 400-level and 500-level framework to understand and productively use the planner, in making investment and financ-Simon courses. accounting systems. Emphasis is placed on the ing decisions, to consider not only explicit taxesIn addition, one or two faculty members are vis- problems of motivation and control in organiza- (tax dollars paid directly to taxing authorities),itors from other institutions. Carefully selected tions and the role of accounting information in but also implicit taxes (taxes paid indirectly inSimon doctoral students teach a small number this context. the form of lower before-tax rates of return onof graduate courses, typically summer offer- Prerequisites: ACC 401 and STR 401 or GBA tax-favored investments). Effective tax planningings. Such students assume all of the responsi- 461; STR 403 (may be taken concurrently) requires the planner to recognize that taxesbilities of regular faculty instructors. Executives represent only one among many businessfrom corporations, as well as local business ACC 411. FINANCIAL STATEMENT costs. In the planning process, all costs must beowners, also serve as an additional faculty ANALYSIS considered, including the costly restructuringres ources at the School for selected master’s- An objective of this course is to develop of the business necessary to implement somelevel courses. students’ ability to use financial statement tax plans. The framework is operationalizedA course schedule showing offerings, times, information (broadly defined) in various deci- by applying it to a variety of settings such asand instructors for each quarter is available sion-making settings. The uses of financial investments, compensation policy, organi-from the Simon Registrar’s Office prior to the statement information include: 1) evaluation of zational form, regulated industries, financialstart of each quarter. managerial performance; 2) analysts use finan- instruments, tax-sheltered investments, mul- cial statement information to perform prospec- tinational ventures, mergers and acquisitions■ ACCOUNTING tive analysis, which serves as an input into the and tax arbitrage. valuation of a firm’s equity. Analysts make buy, Prerequisites: ACC 401 and FIN 402MASTER’S-LEVEL COURSES sell, and hold recommendations based on anal-ACC 401. CORPORATE FINANCIAL ysis of financial information; 3) creditors and ACC 419. POSITIVE ACCOUNTINGACCOUNTING lenders use financial statement information as RESEARCHCorporate financial accounting is concerned input into lending decisions. Lenders use finan- This course is designed for MBA students con-with the form and content of the information cial information to determine the type, amount, centrating in accounting, and students in thefirms disclose to external parties (e.g., share- and terms of a loan, and also the nature of any Master of Science in Accountancy program. Theholders). In the United States, financial report- covenants, and 4) corporations and investment primary objective of the course is to introduceing is based on generally accepted account- bankers use financial statements to value students to the role of financial accountinging principles (GAAP) set by the Financial companies that might be takeover targets. The information in capital markets. This objectiveAccounting Standards Board (FASB). GAAP primary objective is to develop and sharpen is accomplished by exposing students todefine the accounting methods and disclosure students’ analytical ability to analyze financial academic accounting research on the relationpractices that firms select from when provid- statements and draw inferences about a firm’s between accounting numbers and stock prices,ing financial statements to external parties. performance and future prospects. Cases and the debt contracting and executive compensa-This course covers these principles and other analysis of actual reporting practices are used tion contracting roles of accounting numbers,important financial reporting practices. The to achieve the course objectives. incentives for managers to manage reportedprimary focus of the course is developing the Prerequisites: ACC 401 and FIN 402 earnings, incentives for managers to voluntarilyskills required to interpret and analyze financial disclose financial information, properties ofinformation, rather than the skills required to ACC 417. AUDITING analysts’ forecasts of accounting numbers,prepare financial statements. Upon completion Auditing principles and procedures are and issues related to international financialof the course, students will appreciate how exa mined. This course includes analysis reporting. Another objective of the course is tofinancial accounting information is used in con- of auditing and its relationship to financial help students appreciate some of the currenttracts between parties (e.g., lenders and the reporting, with emphasis on the independent debates surrounding the accounting professionfirm) and to evaluate a firm’s past performance accountant’s attest function and consideration and the role of empirical research in address-and potential future performance. of ethical and legal responsibilities and regula- ing such problems. tory influences. Statistical sampling, the role ofACC 410. STRATEGIC COST ANALYSIS the internal auditor, and compilation and review ACC 423. FINANCIAL REPORTING IBy examining the tension between deci- reports are discussed. This course acquaints students with the con-sion-making and control in organizations, the Prerequisite: ACC 401 ceptual and practical problems in measuringcourse examines a variety of questions such as: revenues and expenses, assets and liabilities. 24 The principal objective is to make students
Simon Business School Course Catalog 2016-2017proficient in assessing the financial position of ACC 436. RESEARCH INTO ACC 445. MANAGERIAL ACCOUNTINGa company, its cash flow, liquidity, capital struc- PROFESSIONAL ACCOUNTING FOR HEALTH CARE ORGANIZATIONSture, hidden liabilities, and reserves through an STANDARDS (Same as HSM 425)understanding of generally accepted account- This course will cover the conceptual frame- Costs for health services continue to riseing principles (GAAP). The course provides a work for standard-setting established by the faster than overall economic growth drawingpractical overview of the structure of account- Financial Accounting Standards Board (FASB). ever-greater attention from employers, gov-ing and its relation to finance and economics It will also review how to research financial ernments, and consumers. The front line of thethat should continue to be valuable as the accounting and reporting issues using the cost battle is within the health services entitiesaccounting environment changes. FASB Accounting Standards Codification. The where decision making depends on accuratePrerequisites: ACC 401 and FIN 402 research of financial accounting and report- reporting of internal costs. This course focuses ing issues will be applied to professional on how costs are reported and how to use thisACC 424. FINANCIAL REPORTING II accounting decisions in financial reporting, information to make decisions within the healthThis course addresses the accounting for disclosure and other accounting decision mak- services entity. The following topics will bemergers and acquisitions, foreign operations, ing. In addition, a comparison of US Generally examined within a health services setting: costand derivative financial instruments. Emphasis Accepted Accounting Principles (US GAAP) and allocation, cost-volume-profit analysis, budget-is placed on developing an appreciation of International Financial Reporting Standards ing and variance analysis, and transfer pricing.the forces shaping accounting, including the (IFRS) will be included. The course concludeseffects of organizational arrangements, infor- with a review of the impact of governmental PHD COURSESmation and taxes. The interdependency of the and not-for-profit accounting standards onaccounting methods, organizational structure, financial reporting. ACC 501. SEMINAR IN ACCOUNTINGand tax decisions are investigated. Prerequisites: ACC 401 and ACC 423 (Offered each quarter, 1 credit. First-year PhDPrerequisites: ACC 401 and FIN 402 students are graded on a P/F basis. Second- ACC 437. BASIC FEDERAL INCOME TAX year and later students receive a letter grade.)ACC 431. INTERNATIONAL FINANCIAL ACCOUNTING A forum for the presentation, discussion, andSTATEMENT ANALYSIS This course introduces the federal tax system critique of current accounting research papersThe objective of this course is to prepare stu- in the United States and will focus on specifics where accounting faculty, PhD students, anddents for the analysis of financial statements of federal tax code. It provides an overview outside speakers present working papers onin an international context. Cross-border trans- of individual, partnership, corporate, gift and current research topics. Students are expectedacting is an increasingly important component estate taxes. Detailed topics include, but are to actively participate in the discussion andof business. Consequently, corporate financial not limited to, gross income, deductions for critique of the papers presented. In weeksstatements are used increasingly in internation- adjusted gross income, deductions from adjust- when accounting workshops/seminars areal settings by shareholders, lenders, creditors, ed gross income, taxable income, alternative scheduled, accounting PhD students will meetmanagers, emp loyees, suppliers, customers minimum tax, certain tax credits, recognition of as a group with a member of the accountingand governments. Because the course aims to gains and losses, transactions between part- faculty before the seminar to discuss the paper.develop skills in international financial analysis, ners, Subchapter S Corporations, gift tax, and Since such meetings are designed to facilitateit adopts a case format. The course addresses estate tax. Skills will be developed to research students’ active participation in the seminars,the economic and political determinants of: the tax code and I.R.S. rulings to solve tax students are required to circulate a brief set1) similarities in accounting practices among issues. of comments to the other class participants incountries; 2) differences in accounting practic- Prerequisite: ACC 401 advance of the meeting. Grading will be basedes among countries; 3) similarities and differ- on the quality of students’ contributions to theences in the properties of reported accounting ACC 438. AUDITING II—AUDITING AND pre-seminar meetings as well as their contribu-numbers among countries; and 4) the strong INFORMATION SYSTEMS tions and participation in the actual workshops.trend toward reducing differences in account- This course will focus largely on Sarbanes-ing practices among countries. Oxley compliance and internal control systems. ACC 510. ACCOUNTING RESEARCH IPrerequisites: ACC 401 and FIN 402 Internal control systems will be covered in (Offered Fall Quarter, 3 credits.) depth, with focus on internal controls in an The natural starting point for the study of capi-ACC 433. ADVANCED BUSINESS LAW information technology (IT) environment. The tal markets research in accounting begins withAND ETHICS IT environment will be discussed from the the relationship between accounting earnings(Same as BPP 433, a continuation of BPP 432) perspectives of designing effective internal and security returns. This course covers theTopics include: bankruptcy, real property, per- controls and auditing in an IT environment. The evolution of research on the earnings /returnsonal property, sales, secured transactions, function of the internal audit department will be relation from the seminal papers up throughnegotiable instruments, insurance, trusts and covered, as well as how external auditors can current research. Topics covered include theestates and consumer protection. This course work with internal auditors. fundamental features of the contemporaneousalso includes discussions of ethics and profes- Prerequisites: ACC 401 earnings /return relation, the nature of associ-sional responsibilities. ation-type and event study-type investigationsPrerequisites: BPP 432 of the contemporaneous earnings /return relation, theoretical and empirical evidence on the lead/lag relation between security returns and accounting earnings, the asymmetric time- liness of accounting earnings, theoretical and 25
Simon Business School Course Catalog 2016-2017empirical research on the role of conservatism ing-based measures of the cost of capital, andin accounting earnings, pro-forma earnings, empirical tax research in accounting.and international research on the chara cter Prerequisites: ACC 510 and ACC 511istics and properties of the earnings /returnrelation. The course also covers capital market ACC 513: CONTEMPORARY TOPICS INresearch on analysts’ earnings forecasts includ- ACCOUNTING RESEARCHing the properties of such forecasts (e.g., opti- (Offered Spring Quarter and alternates withmism, pessimism, rationality) and the relation ACC 512, 3 credits.)between analyst earnings forecasts and stock This course covers topics including value rel-prices. evance, accounting-based valuation models, earnings quality, the impact of earnings andACC 511. ACCOUNTING RESEARCH II accrual quality on firm valuation, the impact of(Offered Winter Quarter, 3 credits.) real activity management on firm performance,This course turns the focus from aggregate market efficiency with respect to accountingaccounting earnings (which is studied in ACC numbers, the economic consequences of510), to the components of earnings; accru- fraudulent financial reporting, and the effects ofals and cash flow. Given the central role of accounting restatements.accruals in the measurement of accounting Prerequisites: ACC 510 and ACC 511earnings, the initial focus of the course is onthe fundamental properties of accruals and theimportance of accruals to accounting earningscentral role as a summary measure of firm per-formance. The course also covers the relationbetween cash flow and accruals and the mar-ket pricing of accruals and the components ofaccruals. The study of accruals naturally leadsto research on earnings management thatfocuses on how and why earnings are man-aged. Research on how earnings are managedfocuses on managers’ opportunistic manipula-tion of accounting accruals and/or via alteringreal activities while research on the managerialincentives to manage reported earnings focus-es on (among other topics) the literature onmeeting or beating earnings expectations andearnings thresholds. The course also coversthe topic of voluntary disclosure. In particular,the incentives managers have to voluntarilydisclose earnings and / or cash flow forecastsand the properties and stock price effects ofsuch forecasts. Other voluntary disclosure lit-erature studied includes the effect of voluntarydisclosure on the cost of capital and the effectof the legal environment on firms’ voluntarydisclosure practices.Prerequisite: ACC 510 ACC 512. ADVANCED TOPICS INACCOUNTING RESEARCH(Offered Spring Quarter and alternates withACC 513, 3 credits.)This course covers advanced topics in account-ing research including the role of accountingnumbers in debt contracts and lending agree-ments, the role of accounting numbers in exec-utive compensation contracts and corporategovernance, the economic consequences ofaccounting regulation, the use of account- 26
Simon Business School Course Catalog 2016-2017■ APPLIED ECONOMICS eled. Some extensions to monopoly behavior research. Contract theory is concerned with are considered. Finally, some implications of the optimal design of contracts (and at a largerPHD COURSES consumer and competitive firm behavior for scale, organizations) that define the “rules industry (single market) and general equilibri- of the game” under which agents (such as aAEC 504. FUNDAMENTALS OF um are examined. These include (for industry firm’s employees) interact. In this sense, it canECONOMICS equilibrium) the technological determinants of be thought of as an extension of game theory.This is a course meant for entering doctoral industry responses (entry-exit, quantity chang- Contract theory is the methodological basis ofstudents with insufficient background in eco- es, price changes) to economic shocks such much of modern organizational economics, butnomics. Topics covered include markets and as shifts in demand for the industry’s product. its methods are applied in many other contexts,prices, consumer behavior, individual and For general equilibrium, the first and second too notably, finance. The course is organizedmarket demand, choice under uncertainty, welfare theorems will be covered. This course by concepts and methods, but most time willproduction, competitive markets, monopoly follows the semester schedule. be spent on applying them to a large variety ofand monopsony, competitive strategy, markets topics.with asymmetric information, externalities, and AEC 513. INDUSTRIAL ORGANIZATIONpublic goods. Offered in the summer, primarily THEORY AEC 521. ADVANCED TOPICS IN THEfor entering doctoral students. This course provides an introduction to the ORGANIZATION OF INDUSTRY theory and practice of industrial organization. The course concentrates on unsettled areas inAEC 505. REAL ANALYSIS Broad areas of application include static oligop- industrial organization, exposing students toThe course introduces mathematical tools oly models, two-stage games and games with potential thesis and research proje cts. Specificespecially useful in economics, econometrics, infinite horizons. Concepts from game theory topics vary from year to year. Typical currentand finance. Topics include a basic topology such as Nash equilibria, subgame perfect equi- topics are theory of conglomerate mergers,of the real line, sequences and series, limits, libria, and perfect Bayesian equilibria will be analysis of advertising and scale as barriers tocontinuity, differential and integral calculus. used as needed. Special topics may include: entry, quality competition and market respons-Offered in the summer, primarily for entering contracts, patents, licensing, bundling, tying, es to costly information.doctoral students. buyer-seller networks, switching costs, price discrimination, mergers and entry barriers. AEC 523. MICRO-ECONOMETRICAEC 506. PROBABILITY THEORY MODELING: STATIC APPROACHESThis course teaches Random Variable, AEC 514. GAME THEORY This course introduces students to canonicalDistribution, Independence; Transformations This course teaches the tools of game theory modeling approaches for analyzing decisionand Expectations; Common Families of and contract theory, and applies them to top- making by both firms and consumers, focusingDistributions; Multiple Random Variables, and ics in industrial organization, organizational on static environments. Central topics includeMarkov Chains. Offered in the summer, primari- economics and other areas. Game theory is demand estimation, models of strategic inter-ly for entering doctoral students. the study of strategic interaction among a action, networks and platforms and auctions. small number of decision-makers. Nowadays, Applications include firm pricing decisions, newAEC 510. PHD WORKSHOP IN APPLIED it is applied in almost any area of econom- product introductions, strategic entry and verti-ECONOMICS ics, as well as in related disciplines such as cal relationships. The course generally includesThe workshop provides a forum for the pre- finance, accounting, marketing, and operations coding assignments and student presentations,sentation of ongoing and completed research research. Contract theory is concerned with in addition to the weekly lectures on methodsprojects by PhD students in the economics the optimal design of contracts (and at a larger and applications.core. Third- and fourth-year PhD students are scale, organizations) that define the “rulesexpected to participate actively. of the game” under which agents (such as a AEC 524. MICRO-ECONOMETRICPrerequisite: permission of the instructor firm’s employees) interact. In this sense, it can MODELING: DYNAMIC APPROACHES be thought of as an extension of game theory. This course examines consumer and firmAEC 511. ADVANCED PRICE THEORY I Contract theory is the methodological basis of behaviors that involve inter-temporal trade-offsProvides a survey of the substance and meth- much of modern organizational economics, but and as a result involve dynamic optimizationods of contemporary price theory for students its methods are applied in many other contexts, on the part of both consumers and firms. Itpreparing to do research. Generally, the course too notably, finance. The course is organized begins with an overview of dynamic program-covers the economic behavior of individuals by concepts and methods, but most time will ming methods, in both single and multi-agentand firms in a competitive market setting. be spent on applying them to a large variety of settings, emphasizing methods that link esti-Individual behaviors examined include respons- topics. mation with computation. Single agent topicses to price and income changes, intertemporal include models of capital replacement, dynamicplanning (e.g., saving), household production, AEC 520. CAUSAL INFERENCE demand, inventory models and salesforcelabor supply, investment in human capital, This course teaches the tools of game theory management. Multi-agent topics include stra-search, and reactions to uncertainty about and contract theory, and applies them to top- tegic innovation, learning by doing, demandfuture assets and goods prices. For firms, the ics in industrial organization, organizational smoothing, and product repositioning. A strongimplications of value-maximization for input economics and other areas. Game theory is emphasis is placed on recent methods anddemands and output supplies are explored the study of strategic interaction among a frontier topics. The course generally includesthoroughly. Managerial choices related to small number of decision-makers. Nowadays, coding assignments and several student pre-multiple products, intertemporal production it is applied in almost any area of econom- sentations, in addition to weekly lectures.planning and uncertainty are explicitly mod- ics, as well as in related disciplines such as finance, accounting, marketing, and operations 27
Simon Business School Course Catalog 2016-2017AEC 525. MATHEMATICAL ECONOMICS I APS 515. ELEMENTS OF ECONOMETRICS APS 528. SAMPLING TECHNIQUES(Same as ECO 481) (Same as College course ECO 485) (Same as Medical School course BST 421; APS(Offered at the discretion of the instructor) Credit—four hours 528 is offered in alternate years)Credit—four hours The course starts with the single-equation linear Credit—four hoursThis course covers the use of optimization the- model, focusing on OLS estimation and instrumen- The course is for students with a primary interestory in economic analysis. The topics covered tal variables estimation. Then it moves to a linear in applied statistics or research in quantitativeinclude finite-dimensional optimization (uncon- system of equations model and covers system OLS areas. Topics include: design and analysis ofstrained optimization, Lagrange’s Theorem, the estimation, generalized least squares estimation, simple random, stratified, cluster and systematicKuhn-Tucker Theorem), the role of convexity and generalized method of moments. It ends topics sampling; multistage and multiphase sampling;in optimization, parametric continuity of solu- of the linear model with linear unobserved effects and nonresponse and measurement errors.tions to optimization problems, and finite- and panel data models. Then the course moves to non- Prerequisites: GBA 411, GBA 412 and differentialinfinite-horizon dynamic programming. linear estimation, covering the M-Estimators and calculusPrerequisite: AEC 505 discrete response models. If time permits, a few more advanced topics will also be covered. APS 529. APPLIED MULTIVARIATE■ APPLIED STATISTICS The course assumes familiarity with matrix algebra, ANALYSIS probability theory, basic statistics, and ecometrics (Same as Medical School course BST 441; APSMASTER’S-LEVEL COURSES at the level of ECO 483 and ECO 484.The course 529 is offered in alternate years) requires programming in Matlab for some problem Credit—two hours sets. This course examines the theory and applications Prerequisite: APS 514 of multivariate methods often used in economics, marketing and finance. Topics include: multivar-APS 425. ADVANCED MANAGERIAL APS 519. TOPICS IN iate normal distributions, sampling distributions,DATA ANALYSIS MICROECONOMETRICS tests of hyp othe ses, multivariate analysis of vari-The objective of this course is to provide a sys- The course content varies from year to year. ance, canonical correlation, principal componentstematic way to organize and make use of quan- Panel data, cross-section time series, qualita- and factor analysis.titative information in business decision-making. tive dependent variables and duration analysis Prerequisite: APS 514The course builds on what students have learned are possible topics discussed.in introductory statistics, extending that knowl- Prerequisite: ECO 517 or permission of the APS 531. APPLIED ECONOMETRICSedge to include the situations frequently encoun- instructor The course aims to provide PhD students withtered in decision-making. a broad set of applied econometric skills. ThePrerequisites: GBA 412 or GBA 462 APS 523. ADVANCED ECONOMETRICS contents of the course have been designed as (Same as College course ECO 517) to provide the broadest group of students fairlyPHD COURSES Credit—five hours in-depth exposure to key topics in Panel Data The course covers advanced topics in econ methods that would be useful in their researchAPS 511. INTRODUCTION TO ometrics, including maximum likelihood meth- endeavor. These methods have applications inMATHEMATICAL STATISTICS ods and methods of moment estimation. Also accounting, corporate finance, marketing, andA more theoretical treatment of the subject matter discussed are asymptotic theory, and semi- more recently in operations management andof APS 411, offered in the summer, primarily for parametric and nonparametric estimation. information systems.entering doctoral students. Prerequisite: APS 515 The course will be broken up into four modules. The first module is a refresher to topics alreadyAPS 514. INTRODUCTION TO APS 524. TOPICS IN covered in the introductory sequence of econo-ECONOMETRICS MACROECONOMETRICS metrics courses. The focus, however, would be for(Same as College course ECO 484) (Same as College course ECO 518) students to grasp the idea behind the methodsCredit—two hours Credit—five hours in a more applied setting. The second moduleThe course is for students intending to do The course focuses on the econometric techniques introduces students to Panel Data and the issuesresearch in quantitative areas. Topics include: and problems associated with particular fields in eco- involved with the estimation of models basedestimation and hypothesis testing in the standard nomics, such as the econometrics of labor econom- on such data. The third module forms the corelinear model, weighted least squares, transforma- ics and the econometric issues in macroeconomics of the course and focuses on simulation-basedtions, constraints, analy sis of variance and covari- or finance. econometric methods. In this module, the modelsance and problems of model specification. Prerequisite: APS 523 or permission of the instructor discuss both reduced form and structural modelsPrerequisites: AEC 505 or equivalent and APS 511 applied to cross sectional as well as Panel Data.or equivalent The course concludes with a quick introduction to Bayesian ideas and methods. 28
Simon Business School Course Catalog 2016-2017■ BUSINESS COMMUNICATIONS ■ BUSINESS ENVIRONMENT AND BPP 433. ADVANCED BUSINESS LAW PUBLIC POLICY AND ETHICSMGC 401. PROFESSIONAL Topics include: bankruptcy, real property, per-COMMUNICATION MASTER’S-LEVEL COURSES sonal property, sales, secured transactions,This course establishes the conceptual foun- BPP 426. MACROECONOMICS negotiable instruments, insurance, trusts anddation and the learning method for the MGC Macroeconomics is the study of how econ estates and consumer protection. This coursesequence. It anchors the course in two con- omies grow and fluctuate over time, and how also includes discussions of ethics and profes-ceptual frameworks: the rhetorical principles they interact with one another. In this course, sional responsibilities.of logic and persuasion, and the interactional we discuss economic measurement, econom- Prerequisite: BPP 432approach to communication in groups and pro- ic growth, and the business cycle. We alsofessional relationships. It introduces the teach- discuss the implication of modern theories of BPP 442. INTERNATIONAL ECONOMICSing model for the course: speaking and writing growth and fluctuation for the conduct of mon- AND FINANCEassessments, case analyses and discussion, etary policy and fiscal policy. There is a strong (Same as FIN 442)successive rounds of business presentations emphasis on the international linkage among Topics include: theories of international trade;and writing assignments, and repeated practice economies and the implications of macroeco- exchange-rate regimes; the determination ofin active listening, and giving and receiving nomics for the business environment. exchange rates in a world of flexible exchangeperformance feedback. rates; the Euromarkets; the pricing of assets in BPP 431. LEGAL AND TAX open economies; international financial man-MGC 402. COMMUNICATING ANALYTICS CONSIDERATIONS OF NEW VENTURES agement and the theory of multinational corpo-This course applies the principles of persua- (Same as ENT 431) rations; foreign exchange exposure; analysis ofsion and logic of argument established in (Offered at the discretion of the instructor) currency forward, future, option and swap con-MGC 401 in successive rounds of presentation This course surveys, from the entrepreneur’s tracts; capital budgeting for foreign projects;practice, coupled with peer and self-review. perspective, legal and tax considerations that and financing international trade.Presentations stem from analyses of business impact strategic choices in organizing, funding, Prerequisite: FIN 402problems using the Simon problem-solving staffing, governing, and operating new ven- Recommended: FIN 411framework and make recommendations aimed tures. The course’s principal focus is on howat influencing decision makers in varying func- to create and retain competitive advantagetions and at different levels. Students facilitate through the skillful ordering of legal affairs.discussions of readings, give one team pre- Emphasis will be transactional and includesentation, develop behavioral interview skills, analysis of such issues as the creation andand, as in all quarters of MGC, give and receive protection of intellectual property, technologyfeedback in both informal and formal ways. licensing, global expansion, and internet com- merce. The course will include, as a context forMGC 403. TEAMWORK applied learning, a term project involving theThis course applies the interactional concepts creation and evolution of a selected new ven-of group dynamics introduced in MGC 401 to ture opportunity.team formation and performance, throughfocus on business cases and field projects. BPP 432. BASIC BUSINESS LAWFoundational concepts in group dynamics, (Same as ENT 432)meeting management, intercultural commu- This course surveys the law of contracts,nication, and conflict resolution are examined agency, and business associations – with thethrough the lens of team activity. Team projects objective of developing familiarity with selectedculminate in presentations and written reports, laws, regulations, legal principles, and legalwith integrated processes for self and team processes that govern (a) efficient exchange,evaluation. generally; and (b) how and in what ways man- agers and entrepreneurs organize and interactMGC 411 INTERPERSONAL PERSUASION to facilitate exchange. Although emphasis willAND INFLUENCE be on United States law, there will be selectedThis course applies the concepts of persua- reference throughout the course to issuessive communication to a widened range of related to international transactions and toworkplace settings, including team projects pertinent differences in legal systems of coun-in business case analysis and persuasion for tries outside the United States. The coursedecision makers; one-to-one and multi-party has a distinct transactional focus, with heavynegotiations; and managerial interactions reliance upon contemporary cases, commercialemploying feedback for skill development and practices, and issues. Particular attention willimproved performance. The course culminates be given to the impact of the legal frameworkwith identification of goals for improving indi- upon sound managerial decision-making,vidual communication competency as related business risk management, commercial rightsto career progress and responsibilities, and ultimately business valuation. 29
Simon Business School Course Catalog 2016-2017■ COMPETITIVE AND Industrial Organization. competitor responses. Lastly, the course willORGANIZATIONAL STRATEGY cover the legal aspects of pricing as appropri- The first half of the course looks at the “big pic- ate.Michael Raith, Area Coordinator ture” and covers industry analysis, value creation Prerequisites: STR 401 or GBA 461 and MKT 402 and competitive advantage, and integration andMASTER’S-LEVEL COURSES diversification decisions. The second half of the STR 424. HUMAN RESOURCE STRATEGY course focuses on strategic interaction among This course analyzes human resource manage-STR 401. MANAGERIAL ECONOMICS firms, and covers specific topics such as the ment from an economics perspective. It focus-The primary objective of the course is to train dynamics of price competition in oligopolies, es primarily on the implementation of compen-students to think in economic terms, to iden- commitment strategies of firms, entry and exit, sation and incentive structures in organizations.tify the relevant economic issue in a given networks and standards, and technological com- Topics include: selection and hiring of employ-situation, to separate the relevant from the petition. The course is largely case-based. About ees, measurement and appraisal of employeeirrelevant, and to analyze the implications of one third of all classes are lectures; the other two performance, promotion-based incentive sys-alternative actions. Another objective is to pro- thirds are case discussions. tems, managing work-force diversity, employeevide an increased understanding of markets. relations, and the coordination of humanThe course presents the basic analytical tools Prerequisite: STR 401 resource policies and business strategy.of microeconomics, particularly as those skills Prerequisite: STR 401 or GBA 461are relevant to managers. Important economic STR 422. GAME THEORY FOR Recommended: STR 403concepts used in subsequent courses, such as MANAGERSopportunity costs and a Nash Equilibrium, are This course develops game-theoretic tools that STR 427. ORGANIZATIONAL BEHAVIORcovered. Applications of marginal analysis are can be used to provide both quantitative and This course presents behavioral concepts thatstressed. qualitative prescriptions for profit-maximizing influence individual, group, and organizational behavior in a variety of strategic settings. The effectiveness. Particular emphasis is given toSTR 403. ORGANIZATION AND basic concepts are introduced through applica- motivation, culture, globalization, leadership,STRATEGY tions to strategic settings that one encounters group dynamics, communication, organizationalThe course teaches how to approach and in typical business situations. However, the structure and change. Students develop wayssolve a large range of organizational problems game-theoretic concepts themselves are quite of thinking about organizational problems tofrom an analytical-economic perspective that general, as the goal of the course is provide increase individual and organizational effective-is grounded in agency theory. It discusses students with both an understanding of these ness. Multiple stakeholder perspectives andin detail the assignment of decision rights concepts, and a tool kit with which to evaluate systemic approach to organizational problems(including centralization vs. decentralization a broad range of strategic problems. The set are emphasized.of decisions), performance measurement, and of strategic problems specifically discussedincentives and rewards. These are the three includes the pricing of new and existing goods STR 429. ADVANCED COMPETITIVEelements of “organizational architecture,” the in the presence of substitutes and comple- STRATEGYcentral framework of the course. Applications ments, determining advertising and R&D This course builds on STR421 to train studentsrange from job-level incentive problems expenditures, analyzing market entry, exit, in conducting and communicating strategicto broader questions about organizational and entry deterrence opportunities, and eval- analysis. The course provides an end-to-endstructure and the boundaries of the firm (e.g., uating bargaining and auction environments. methodology for evaluating and developingvertical integration). Throughout, the course Extensive use is made of examples from both business strategy. Students learn and practiceemphasizes the complementarity of organiza- private- and public sector analyses of strategic framing an unstructured strategic challenge,tional policies and the importance of alignment interactions among firms. constructing workable questions, collecting andbetween a firm’s internal organization and its evaluating the required evidence and formulat-strategy. Prerequisite: STR 401 or GBA 461 ing strategic recommendations. The course is split between work on a quarter-long project,Prerequisite: STR 401 or GBA 461 STR 423. PRICING POLICIES lectures, and case studies. (Same as MKT 414) Prerequisite: STR 421STR 421. COMPETITIVE STRATEGY This course prepares future managers to ana- STR 430. HEALTH SCIENCESCompetitive strategy deals with the most sig- lyze the environment in which their firm oper- MANAGEMENT AND STRATEGYnificant decisions that companies make in the ates in order to arrive at an appropriate pricing (Same as HSM 430)marketplace, including entry into a market, prod- policy for their products or services. Topics This course applies the principles of organiza-uct positioning, pricing, investments, technology include (i) relevant costs (i.e., which costs are tional economics and strategy to the institu-choice and acquisitions. This course provides relevant for pricing decisions), (ii) elasticity of tional setting of health sciences. The coursetools and concepts for analyzing these decisions demand, and (iii) market segmentation (e.g., focuses on the interdependence between theand for designing business strategies that help through the offering of a product line, or by delivery, financing, and technology sectors offirms make above-normal profits in the long run. means of bundling, tying, menus of two-part the health care marketplace. It discusses howThroughout the course, there is an emphasis on tariffs, quantity discounts, and other direct management and strategy choices within eachhow firms interact with existing or potential com- and indirect means of price discrimination). sector are responses to the unique institutionalpetitors and other parties in the market. The tools The course will also cover essential pricingand concepts used to understand this interaction analytic tools such as break-even analysis andare partly those of the traditional field of Strategic economic value analysis, and it will provide aManagement, but more importantly those of solid introduction into the pitfalls of pricing in amodern microeconomics, especially the field of competitive environment and how to anticipate 30
Simon Business School Course Catalog 2016-2017factors in the health care marketplace andhow banks and other financial institutions as organi- relationship building, and team building).the strategies of each sector affect the behav- zational monitors; CEO selection, retention and Diagnostic tools and data gathering techniquesior of the others. Students will leave the course succession; and governance in entrepreneurial (e.g., questionnaires and interviews) will bewith an ability to think productively about man- firms. The class presents the important issues presented. Frameworks for problem solving,agement and strategy challenges within each relating to these topics and examines the rele- and communicating recommendations will alsoof the three health science sectors. vant empirical research. Emphasis is placed on be introduced.Prerequisite: STR 401 or GBA 461 how optimal practices can vary across industry, The course examines a wide range of modernRecommended: STR 403, STR 421 strategy, and country and on how they might global business challenges and opportunities evolve through time. The course complements from both the consultant’s and the manager’sSTR 438. B2B PRICING FIN 411 (Investments) and FIN 423 (Corporate perspectives and provides a learning platform(Same as MKT 438) Financial Policy and Control) in helping students to integrate and practice the skills and knowl-Students will learn the major differences in pric- understand how corporate policies affect secu- edge learned.ing strategies between selling to consumers rity prices and value.(STR 423) and to other firms, which then deal Prerequisites: STR 401 or GBA 461 and STR 403 PHD COURSESwith consumers. The course starts by analyzingthe pricing problem of a manufacturer selling STR 442. SPECIAL TOPICS IN STRATEGY STR 501. ORGANIZATIONAL ANDto a retailer. We examine the issue of double Special topics are generally those, which are COMPETITIVE STRATEGY SEMINARmarginalization, and learn how two-part tariffs not well covered in the other courses, such as (Same as AEC 503)get us out of this problem. We also examine advanced pricing techniques, or they may deal A continuation of AEC 501 and AEC 502different forms of contractual relations—from with strategy in selected industries (e.g., finan-vertical acquisitions to regular short-term con- cial services, high-tech marketing, etc.). The STR 510. RESEARCH INtracts—and potential issues with every form, specific content of the course varies, depend- ORGANIZATIONAL AND COMPETITIVEtouching on transfer pricing and outsourcing. ing on faculty interests. STRATEGYIn the second part of the course, we analyze Prerequisite: permission of the instructor This course provides a forum for discuss inga crucial concept of cost pass-through (how theoretical and empirical research on orga-mucha retailer should decrease the retail price STR 461. STRATEGY AND BUSINESS nizational and competitive strategy, and itin response to a decrease in the wholesale SYSTEMS CONSULTING PRACTICUM contains the core material for prep aring for aprice) and the effect of manufacturer’s advertis- (Same as CIS 461 and OMG 461) minor exam in STR. The course covers topicsing on the retailer and on the channel overall. This course provides students with an introduc- similar to those in STR 403. However, studentsThis course is a natural continuation of STR 423 tion to strategy and business systems consult- study more adv anced papers and analyze thePricing Policies for those who are interested ing. It is aimed at students who wish to explore material with more depth and rigor. Dependingin working in an industry where a significant career opportunities within the major consult- on the backgrounds and interests of the stu-portion of sales is done through independent- ing firms, but is also relevant for students con- dents, likely topics include: why firms exist; whyly-owned retailers, whether students are plan- sidering a career as an independent consultant, organizations take the form that they do; thening on working on the retailer side or on the or within a corporation’s internal consulting motivations for change within organizations;manufacturer sideof this industry. group. The course focuses on three areas: incentive problems and contracting; the factorsPrerequisite: STR 423 • The Consulting Industry: Students will exam- that determine the allocation of decision rights ine several types of consulting (e.g., strategic, within an organization; how agency problemsSTR 439. ADVANCED PRICING operations, systems, human resource and mar- are mitigated by the market for corporate con-(Same as MKT 439) keting) and understand where the major con- trol; the managerial labor market; compensa-This course builds on MKT 414/STR 423 to equip sulting firms position themselves. The career tion plans; the ownership structure of residualstudents with the skills to make profitable paths for students entering the industry, and claims and the court system; and why “hybrid”pricing decisions in complex business environ- the skills and values necessary for success as a organizations such as franchises and joint ven-ments. Topics include: pricing with constrained consultant will be scrutinized. tures exist.supply and uncertain demand; markdown man- • The Business Systems Consulting Process: Prerequisite: STR 403 or permission of theagement; advance selling; pricing on the inter- The creation of proposals, the winning of con- instructornet; selling through auctions; pricing in markets sulting engagements, and the preparation ofwith (direct and indirect) network effects; and contracts will be discussed. The typical stagespsychological aspects of pricing. of a business systems consulting engagementPrerequisite: MKT 414 or STR 423 (e.g., problem framing, analysis design, gather- ing data, interpreting results, architectural solu-STR 440. CORPORATE GOVERNANCE tion, and presentation of recommendations)This course builds on STR 403 Organization and and managing different sorts of consultingStrategy to providea more in-depth analysis of projects (e.g., operational improvement, sup-organizational choice and governance mech- ply-chain optimization, quality improvement,anisms. Topics include: the choice of organi- strategy formulation, and organization design)zational form; corporate charter (voting rules, will be examined.anti-takeover provisions, and so on); proxy pro- •Consulting Skills: The role of the consultantcess; board of directors; ownership structure; and the human dimension will be discussed (e.g., personal attributes of consultants, 31
Simon Business School Course Catalog 2016-2017■ COMPUTERS AND of the concepts and techniques taught in the CIS 418. ADVANCED BUSINESSINFORMATION SYSTEMS course. MODELING AND ANALYSIS USING Prerequisite: CIS 401 SPREADSHEETSMASTER’S-LEVEL COURSES CIS 416. ADVANCED INFORMATION The course expands and develops students’ TECHNOLOGY analytical tool kit through “hands on” trainingCIS 401. INFORMATION SYSTEMS FOR Information has become increasingly important in the effective use of spreadsheet-based toolsMANAGEMENT to the modern corporation for conducting oper- for advanced managerial analysis. StudentsThis course focuses on the theoretical foun- ations, improving efficiency, and maintaining perform quantitative analysis of advanceddations underlying management information competitiveness in rapidly changing markets. problems in options pricing, investments, cor-systems and their vital role in the modern busi- Effective use of information technology (IT) porate finance, marketing, and operations. Theness environment. Topics include: information involves knowledge of the existing capacities, course enhances and reinforces the analyticaleconomics; innovative models of e-business awareness of how information technology is skills developed in earlier MBA classes such asand the impact of the Web on organizational changing, and imaginative use of the technol- formulating and solving large-scale businesstransformation; the nature and operation of ogy to enhance business performance. The problems using quantitative models, risk sim-large-scale-enterprise in-formation systems; course contains a broad coverage of trends ulation and sensitivity analysis. Spreadsheetdatabase and knowledge management in IT development (e.g., hardware, software, tools introduced in this class include Visualsystems; data communications; electronic systems architecture, networks, security, etc.), Basic for Applications (V.B.A.) and stochasticcommerce; business process re-engineering; and how these components can be used for optimization using Optquest. Students who suc-and information-systems analysis, design and new business applications. The emphasis is not cessfully complete the course should possesscontrol. The strategic and economic impacts on the technology, but rather on managerially cutting-edge skills in spreadsheet businessof competitive information systems are evaluating its usefulness for solving business modeling and analysis.emphasized. Assignments and cases introduce problems. Topics to be covered include: cli-students to modern quantitative business ent-server architecture, data warehousing, data CIS 434. SOCIAL MEDIA ANALYTICSmodeling concepts and analysis, and to sophis- mining, decision support, enterprise resource The rise of social media has empoweredticated business applications of the Web and planning, knowledge-based systems / artificial customers in an unprecedented way. Theydatabases. intelligence, networks and security, object-ori- are well connected with each other through ented and Web-based programming languages, platforms like Facebook and Twitter, andCIS 413. THE ECONOMICS OF and technology for project managers. All stu- they can easily express and distribute theirINFORMATION MANAGEMENT dents are required to complete a group project criticisms or endorsements publicly to largeThis course covers economic approaches to on the business implications of these technol- audiences in real time. This fundamental shiftthe management of information systems (IS). ogies. They have to look at these technologies in power is forcing companies to actively man-Topics include: the value of information in an from the perspective of a business consultant age their presence on social media platforms.organizational setting; cost trends in hardware who needs to understand how to match the Technology and strategies are increasinglyand software; the nature and implications right technology with his or her customers’ intertwined in this new frontier of innovationof information asymmetries and objective business problems. and competition. This course draws on aconflicts in the IS setting, such as introducing Prerequisite: CIS 401 unique blend of social media strategies andnew technology in an organization, the use of CIS 417. INTRODUCTION TO BUSINESS the rapidly evolving information technologiespricing and other control mechanisms such as ANALYTICS supporting these strategies. We will discussbudgets and corporate standards to manage This course covers the emerging field of issues related to the monitoring, analyzing,IS re-sources; analysis of peak-load problems; business analytics (BA) or ‘data mining’ and and designing of social media for companies inoutsourcing and EDI issues; and the effects of expands and develops the students’ analytical different industries.queuing and its associated externality. Several tool kit in analyzing massive data sets. Usingbusiness cases are used to illustrate the issues. case studies and hands-on data sets, students CIS 437. DIGITAL MARKETING STRATEGYPrerequisites: CIS 401 and STR 401 or GBA 461 will learn advanced data query techniques, (Same as MKT 437) data cleaning and organization, explore various This course examines the major issues involvedCIS 415. BUSINESS PROCESS ANALYSIS machine learning techniques including super- in marketing on the Internet. Among the topicsAND DESIGN vised and unsupervised classification schemes, studied are: new product opportunities on theThis course studies the analysis, design, and text classification, clustering techniques as Internet; the changed role of advertising; theautomation of business processes. The course well as predictive analytics. Students will gain Internet as a two-way communication mediumteaches system-modeling tools appropriate for hands-on experience with a variety of software with consumers; targeting individual consum-the analysis and design of business process- tools, including SQL, SAS, R, Tableau, and Weka ers; word-of-mouth among consumers on thees and information systems. These tools are – an open source platform for data mining. Internet; the Internet as a distribution channel;applied to electronic commerce ventures, the Prerequisite: GBA 412 or GBA 462 and marketing research on the Internet.design of various service processes, logistics, Prerequisite: MKT 402and R&D activities. Key features of the course 32are: modern process analysis techniques, thestudy of cutting edge research results on workorganization and design, and an introduction torapid prototyping of new information systems.The course includes a comprehensive team-based field project involving a real businessprocess. This project requires the application
Simon Business School Course Catalog 2016-2017CIS 440. ELECTRONIC COMMERCE sulting firms position themselves. The careerSTRATEGY paths for graduates entering the industry, andThis course covers electronic strategies for the skills and values necessary for success as abusiness-to-business and consumer e-com- consultant will be scrutinized.merce. This includes strategies for protecting • The Business Systems Consulting Process:market share by going online, ameliorating The creation of proposals, the winning of con-online competition using network effects and sulting engagements, and the preparation ofcustomer lock-in, positioning against other contracts will be discussed. The typical stagesonline presences, dealing disintermediation of a business systems consulting engagementand re-intermediation, developing online (e.g., problem framing, analysis design, gather-communities for business or consumer e-com- ing data, interpreting results, architectural solu-merce, and managing supply chain and cus- tion, and presentation of recommendations)tomer relationships. and managing different sorts of consultingPrerequisite: CIS 401 projects (e.g., operational improvement, sup- ply-chain optimization, quality improvement,CIS 442. SPECIAL TOPICS IN COMPUTER strategy formulation, and organization design)AND INFORMATION SYSTEMS will be examined. • Consulting Skills: The role of the consultantSpecial topics are generally those which are and the human dimension will be discussednot well covered in other courses. The specific (e.g., personal attributes of consultants,content varies, depending on faculty interest. relationship building, and team building).Prerequisite: Established by the instructor Diagnostic tools and data gathering techniques (e.g., questionnaires and interviews) will beCIS 446. FINANCIAL INFORMATION presented. Frameworks for problem solving,SYSTEMS and communicating recommendations will also(Same as FIN 446) be introduced. The course examines a wideThis course examines the role that advances range of modern global business challengesin telecommunications, the Internet, and infor- and opportunities from both the consultant’smation systems play in the financial markets and the manager’s perspectives and provides aand the financial services industry. An in-depth learning platform to integrate and practice theunderstanding of operations of industry is skills and knowledge learned.developed while studying technology’s trans-formative role. The class explores subjects such PHD COURSESas electronic trading systems competing withtraditional exchanges and Internet brokerage CIS 501, 502, 503, 521, 522, 523.firms challenging full-service brokerage firms PHD SEMINARS IN COMPUTERS ANDand banks for customers. How trends in these INFORMATION SYSTEMSareas will appear in other kinds of electronic These six PhD seminars are offered in thecommerce are discussed, the latest develop- fall, winter, and spring quarters, with topicsments in financial markets and the financial selected from the following: decision-supportservices are examined, and case studies are systems, economics of information and theused in many classes. valuation of information systems, issues in thePrerequisites: CIS 401 and FIN 402 management of information systems and the economics of computing, advanced topics inCIS 461. STRATEGY AND BUSINESS systems analysis and design, organizationalSYSTEMS CONSULTING PRACTICUM aspects of information systems, logical and(Same as OMG 461 and STR 461) physical database design, and topics discussedThis course provides students with an introduc- in the joint CIS/OMG PhD seminars.tion to strategy and business systems consult- Prerequisite: permission of the instructoring. It is aimed at students who wish to explorecareer opportunities within the major consult- CIS 512. ADVANCED TOPICS INing firms, but is also relevant for students con- DATABASE DESIGNsidering a career as an independent consultant, This course examines current research issuesor within a corporation’s internal consulting in database management systems. Topicsgroup. The course focuses on three areas: include: database-design methodologies,• The Consulting Industry: Students will exam- semantic models, semantic integrity con-ine several types of consulting (e.g., strategic, straints, object-oriented approaches andoperations, systems, human resource, and mar- applications of artificial intelligence to databaseketing) and understand where the major con- management systems. Prerequisite: CIS 415 or permission of the instructor 33
Simon Business School Course Catalog 2016-2017■ ENTREPRENEURSHIP ENT 424. PROJECTS IN ENT 426. TECHNOLOGY TRANSFER AND ENTREPRENEURSHIP COMMERCIALIZATIONDuncan T. Moore, Area Coordinator This course combines a supervised internship The creation of value in today’s globally com- with a start-up firm with lectures and in-class petitive environment is increasingly driven byMASTER’S-LEVEL COURSES discussion on the management of new ven- technology. Corporations are reaching out for tures. The internship places students with new technologies, and start-up companies withENT 422. GENERATING AND SCREENING Rochester-area firms where they work closely the highest potential are being formed aroundENTREPRENEURIAL IDEAS with senior managers for approximately 120 novel disruptive technologies. Radical innova-As the foundation course in Entrepreneurship, hours over an academic term. In their intern- tion creates a “gale of creative destruction”this course covers: idea generation, opportu- ship, students will focus on the commercial which transform industries. The identificationnities screening, entrepreneurial characteris- viability of the firm’s offerings. This will be and evaluation of technologies with high poten-tics. This course outlines a critical evaluation accomplished through shadowing manage- tial is today a key to success. With the declineprocess used by successful entrepreneurs to ment, reviewing reports, participation in meet- of corporate research functions, novel technol-prioritize new venture ideas. The focus of this ings and work assignments. Complementing ogies are increasingly sourced from other firmscourse is on the technical and market evalua- this hands-on entrepreneurial experience are and universities. This course examines thetion of very early-stage ideas when information weekly classes held to discuss student expe- overall technology commercialization process,is greatly lacking, and the time and money to riences. In addition, there will be lectures on with an emphasis on the processes by whichresearch such answers is also limited. Students, pertinent entrepreneurial subjects as well as intellectual property is protected, valued andin group format, generate and filter their own guest speakers. transferred from one organization to another.ideas and evaluate them based upon technical Prerequisites: Completion of core courses, and The course addresses the strategic decisionsmerit, business challenges, and early market either ENT 422, 423 or 425. Permission of the involving novel technology: the identification ofindicators. Teams present their idea-filtering instructor must be secured prior to registration. target markets, the economic valuation alongrationale to a panel for review and feedback. the phases of the commercialization processBehind this evaluation process, the class review ENT 425. TECHNICAL and the assessment of alternative commercial-reference material on the subject and several ENTREPRENEURSHIP ization strategies including licensing, startupaccomplished entrepreneurs will share their This course provides an opportunity to examine company formation and venture capital fund-personal experiences. While the nomenclature the management practices associated with ing. The course is taught by a combination ofalign most directly to high-technology for-profit technical innovation and new business devel- lectures and real-world case studies of currentstart-up companies, parallels to low-tech-no- opment. The analysis of entrepreneurship is technologies, primarily from the University oftech, intra-preneurship, non-profits, and social evaluated primarily from the perspective of a Rochester in science, engineering and medi-entrepreneurship will be discussed. start-up venture that requires equity capital cine. investment. Management issues discussedENT 423. NEW VENTURE DEVELOPMENT include organizational development, analysis ENT 427. PRACTICUM IN TECHNOLOGYAND MANAGING FOR LONG TERM of market opportunities, market engagement, TRANSFER AND COMMERCIALIZATIONSUCCESS financial planning and control, capitalization, Students in this course will work in the OfficeThe focus of ENT 423 is learning how to pre- sources of funds, the due-diligence process, of Technology Transfer on projects which arepare an effective business plan that will com- and valuing the venture. An important reason a best fit to the student’s background andmunicate the inherent value of the concept. for taking this course is to learn how to develop the range of inventions from the University ofAmong the critical issues that will be addressed a business plan. Therefore, a significant com- Rochester in science, engineering and med-are: competitive conditions and industry trends, ponent of a student’s final grade will be based icine. Projects can include either marketingsustainable competitive advantages, manage- on this. In too many instances, a new venture to existing companies or work on catalyzingment team, marketing plan, financial plan, exit does not become a viable entity because either a startup company. Either type of project willpossibilities, franchising, legal entities. The there is no plan, or if there is, it is poorly con- require assessments of novel concepts basedapproach used is appropriate for start-ups and ceived. Furthermore, a good plan is an effec- on discussion with the inventors and directfor corporate venturing. It is also suitable for tive communications tool for the investment market research and interactions with potentialboth profit and for not-for-profit organizations. community. An additional benefit is learning to customers. The skills required are primarilyAlso included is a social entrepreneurship work in multidisciplinary teams. those of marketing and business assessment,module. At the same time plans are prepared, Teams of three to four students collaborate in but some facility with technical content willother entrepreneurial issues are studied, such the preparation of a business plan. The course be helpful. The students will prepare a tech-as assembly resources, launching and building includes time for students to share business nology commercialization and/or new venturenew ventures and harvesting results. Lectures, ideas and identify possible team members. In plan and assist the licensing executives in thecases and guest speakers are utilized. The general, each team includes two students and University’s Office of Technology Transfer in thespeakers will address a range of new venture two science/technology graduate students. negotiation process to implement the plan.topics from the development of management Other team configurations are possible withteams, marketing, finance, venture capitalists instructor approval. Each team’s business plan ENT 431. LEGAL AND TAXand legal issues. The completion of a business will receive a grade and that grade will apply to CONSIDERATIONS OF NEW VENTURESplan for a proposed new venture is required. each individual on the team. Each team has a (Same as BPP 431) coach who is an experienced businessperson. This course surveys, from the entrepreneur’s The coach is available to provide feedback to perspective, legal and tax considerations that the team. This course is cross listed at OPT 481 impact strategic choices in organizing, funding, and is taught by a faculty member at Simon and staffing, governing, and operating new ven- who is from Engineering. tures. The course’s principal focus is on how 34
Simon Business School Course Catalog 2016-2017to create and retain competitive advantage ENT 442A. SPECIAL TOPICS INthrough the skillful ordering of legal affairs. ENTREPRENEURSHIP: FUNDAMENTALSEmphasis will be transactional and include OF SOCIAL ENTREPRENEURSHIPanalysis of such issues as the creation and This course provides both an academic explo-protection of intellectual property, technology ration of social impact and entrepreneurship, aslicensing, global expansion, and internet com- well as real-world clinical projects with clientsmerce. The course will include, as a context and deliverables. Readings will explore thefor applied learning, a term project involving background, overview, evolution, challenges,the creation and evolution of a selected new structures, and potentials of applying socialventure opportunity. entrepreneurial tools and attitudes to address critical societal issues, such poverty, education,ENT 432. BASIC BUSINESS LAW public health, and environmental threats. The(Same as BPP 432) role of both for-profit and not-for-profit entitiesThis course surveys the law of contracts, will be examined. Clinical projects will addressagency, and business associations – with the business strategies, financing, and that haveobjective of developing familiarity with selected clearly defined, implementable solutions forlaws, regulations, legal principles, and legal real-world problems.processes that govern (a) efficient exchange,generally; and (b) how and in what ways man- ENT 442C. SPECIAL TOPICS INagers and entrepreneurs organize and interact ENTREPRENEURSHIP: PRACTICUM INto facilitate exchange. Although emphasis will URBAN ENTREPRENEURSHIPbe on United States law, there will be selected With the loss of vital economic drivers,reference throughout the course to issues Rochester is a prime example of an urbanrelated to international transactions and to environment experiencing infrastructure dis-pertinent differences in legal systems of coun- tress and stagnation with a marked decreasetries outside the United States. The course of quality of life for its inhabitants. Like anyhas a distinct transactional focus, with heavy urban environment, promoting a virtuous cyclereliance upon contemporary cases, commercial of economic growth is vital for the recoverypractices, and issues. Particular attention will of Rochester. Social entrepreneurs play abe given to the impact of the legal framework critical role by engaging business tactics andupon sound managerial decision-making, an understanding of market-efficient forcesbusiness risk management, commercial rights that deliver savvy and creative solutions toand responsibilities, and ultimately business address core urban issues, such as reducingvaluation. poverty (through job creation and other means), increasing access to capital (community bank-ENT 435. NEGOTIATION THEORY AND ing and microfinance), promoting businessPRACTICE: BARGAINING FOR VALUE growth (incubators, accelerators and the roleThis course surveys the theoretical and behav- of the university), residential and retail devel-ioral underpinnings of negotiation practices opment, effectively delivering public healthand develops skills that enhance the ability to services, education for its populace and futurecapture value in cooperative and competitive work force (i.e. Khan Academy and charterbargaining scenarios. Students participate in schools) and ensuring a safe and healthy envi-and evaluate several cooperative and competi- ronment. By encouraging new entity formationtive negotiation simulations. Grades depend, in and reengineering existing organizations, theselarge part, on performance in these exercises. challenges create opportunities for the social entrepreneur. Understanding the fundamentalENT 441. MEDICAL ENTREPRENEURSHIP pieces of the urban puzzle is essential for anThis course aims at educating medical technol- urban social entrepreneur to come up withogy innovators how to increase their likelihood effective and relevant solutions.of success in identifying important clinicalneeds; inventing new medical practices, devic- ENT 444. ENTREPRENEURIAL FINANCEes, and instruments; and transforming these (Same as FIN 444)advances into businesses that improve health. This course provides an introduction to finan-It covers several topics, including clinical cost cial theories and tools an entrepreneur needseffectiveness methodologies, needs finding to start, build, and harvest a successful venture.and formulation, market analysis for biotech, Lectures and case studies cover financial plan-patient searching strategies, and models of ning, business valuation (including the venturedisease state and existing technologies. The capital and the real option approach), financing,course is unique in that it attracts both medical venture capital funds, compensation structures,students and business students who are work- and exit strategies.ing on supervised projects together. Prerequisites: FIN 402 35
Simon Business School Course Catalog 2016-2017■ FINANCE the model; and discussion of the structure and FIN 441A. SPECIAL TOPICS IN FINANCE: organization of options and futures markets, REAL ESTATEJerold B. Warner, Area Coordinator and the exploration of empirical evidence on This course provides an introduction to, and an the validity of option-pricing models. Analyses overview of, real estate as a capital asset andMASTER’S-LEVEL COURSES of the pricing of options on futures, foreign cur- as a major component of our financial markets.FIN 402. CAPITAL BUDGETING AND rency, portfolios and indexes, commodity pric- The course will focus on the basic economicsCORPORATE OBJECTIVES es, bond prices, and interest rates are included of real estate markets, market analysis, andThis course provides an introduction to finan- as time permits. real estate finance. Concepts used in the realcial analysis and capital budgeting with an Prerequisites: FIN 402 and FIN 411 estate industry will be covered throughout theemphasis on the valuation of real investment course. The course will specifically considerprojects. Topics discussed include: analysis of FIN 430. FINANCIAL INSTITUTIONS market analysis, valuation, capital structure,the firm’s choice among alternative investment This course focuses on analysis of the mutual and risk analyses for income-producing (com-projects, the term structure of interest rates, fund, investment banking, commercial banking, mercial) properties. The securitization of bothmodern portfolio theory and the valuation of and insurance industries. Particular emphasis commercial and residential properties has beenrisky assets, the estimation of free cash flows, is placed on the effects of contracts and orga- a critical factor in our current economy, and thecapital structure choices, and the cost of cap- nizational structure on the incentives of the structure of real estate securities and invest-ital. participants in these industries. ment vehicles such as real estate investment Prerequisites: FIN 402; FIN 411 and FIN 413 (may trusts will be studied. The course also introduc-FIN 411. INVESTMENTS be taken concurrently) es real estate development and current trendsInvestments includes discussion of the effi- in the market.cient-markets theory of the dynamic behavior FIN 433. CASES IN FINANCEof prices in speculative markets, along with This course provides intensive exercise in FIN 441B. SPECIAL TOPICS IN FINANCE:empirical evidence for the validity of the valuation methods and the economic analysis PRIVATE EQUITYtheory; evaluation of the implications of the of problems of corporate financial policy. A The Private Equity and Venture Capital [PE/VC]efficient-markets theory for the profitability of variety of other topics, including ins ider trading, industry is more in the popular press than everalternative investment strategies; exploration portfolio performance and asset allocation, before; funds are larger and more diverse thanof the implications of portfolio theory for equi- are also explored. Specific case topics include: in any past generation, deals are bigger, scopelibrium asset prices and the measurement of corporate valuations; M&A transactions (tender is worldwide, and wealth-generation seems torisk; emphasis on the emp irical evidence for offers, mergers, proxy fights); recapitalizations; be at levels heretofore unseen. Many arguevarious mean-variance and multifactor models stock rep urchases; and novel securities. Case that PE/VC drives major segments of nationalof asset pricing and the use of these models for reports are done in teams and judged on clarity economies more than ever before, and that it isevaluating portfolio performance; and introduc- and usefulness to practitioners in understand- essential that the industry is better understoodtion to special topics in financial markets, such ing and resolving strategic problems. and weighed more heavily in the thinking andas arbitrage pricing theory, and options and Prerequisites: FIN 402 and FIN 413 plans of policy-makers in government andfutures contracts. commerce. This course provides exposurePrerequisites: GBA 412 or GBA 462 and FIN 402 FIN 434. INVESTMENT MANAGEMENT to what PE/VC is and how it works. We cover, AND TRADING STRATEGIES among other things; the make-up of funds,FIN 413. CORPORATE FINANCE This course explores selected topics in the the composition and operation of PE/VC firms,This course provides an intensive analysis of management of equity portfolios. Course con- dealing sourcing, due diligence and investmentthe effects of various corporate financial policy tent may vary from year to year. Topics include: process, and the roles of partnerships, GPs,decisions on the value of the firm, inc luding a active portfolio management with particular LPs, ‘activists’ and Boards. At a higher level, wediscussion of the effects of taxes, bankruptcy emphasis on risk analysis, multifactor risk / cover industry performance and competition,costs and agency costs on these decisions. It return models and performance evaluation fund creation, some international aspects of thethen examines the interrelation of financing and style analysis. The course also considers business, and differing approaches to financingpolicy with executive compensation, leasing, issues and evidence on different forms of mar- in different alternative asset categories.hedging and payout policies. The course ket structure and trading systems, includingprovides an understanding of the theoretical the role of specialists/dealers, optimal trading FIN 442. INTERNATIONAL ECONOMICSissues involved in the choice of these policies. beh avior for institutions, price impact of trades, AND FINANCEPrerequisite: FIN 402 and related information technology. Extensive (Same as BPP 442) use is made of investment software. Topics include: exchange-rate regimes; theFIN 424. OPTIONS AND FUTURES Prerequisite: FIN 411 determination of exchange rates in a world ofMARKETS flexible exchange rates; speculation in foreignThis course provides intensive study of the FIN 441. SPECIAL TOPICS IN FINANCE exchange markets; the Eurocurrency andfundamental ideas of option-pricing theory and (Not offered every year) measurement of foreign exchange exposure;their application to options, financial futures Special topics are generally those which are analysis of currency forward, future, option,and other securities; analysis of hedging with not well covered in other courses. The specific bond, and swap contracts; hedging of foreignforward and futures contracts; development of content varies, depending on facultyinterest. exchange exposure.the Black-Scholes option-pricing formula, its Prerequisite: Established by the instructor Prerequisite: FIN 402uses and modifications, and generalizations of Recommended: FIN 411 36
Simon Business School Course Catalog 2016-2017FIN 444. ENTREPRENEURIAL FINANCE PHD COURSES FIN 513. AGENCY THEORY(Same as ENT 444) FIN 505. THEORY OF FINANCE The course studies game theoretic foundationsThis course provides an introduction to finan- The goal of this course is to present the the- of the theory of the firm. The strong emphasiscial theories and tools an entrepreneur needs ory of asset pricing and portfolio selection is placed on corporate finance. The topicsto start, build and harvest a successful venture. in multi-period settings under uncertainty. include capital structure, asymmetric informa-Cases and lectures will cover business eval- The asset pricing results are based on three tion and signaling, contract design, and opti-uation and valuation, including the venture increasingly restrictive assumptions: sin- mal security design. In addition, we look intocapital and the real option approach, financing, gle-agent optimality, absence of arbitrage and information aggregation in financial markets,venture capital funds, compensation structures, equilibrium. These results are unified with two bargaining with asymmetric information, andand exit strategies. key concepts: pricing kernels and martingales. dynamic signaling – important and fascinatingPrerequisites: FIN 402 The course draws connections between these topics in the broader area of information eco- concepts and makes plain the similarities nomics.FIN 446. FINANCIAL INFORMATION between discrete and continuous time models.SYSTEMS Applications include term structure models, FIN 514. EMPIRICAL CORPORATE(Same as CIS 446) portfolio choices, and the pricing of corporate This course covers cross-sectional and panelThis course examines the role that informa- securities. This course will follow the semester data empirical methods used in corporatetion systems and telecommunications play in schedule. finance research. The course will exposevarious aspects of financial markets, financial students to a variety of methods commonlyservice organizations, and corporate finance. FIN 511. CONTINUOS TIME THEORY IN employed in empirical research. While theTechnology’s transformation of financial mar- FINANCE course will cover the efficiency and consistencykets is studied from the perspectives of elec- The course builds on the basic theory present- of various estimators, the primary focus willtronic trading systems competing with exchang- ed in FIN 505 Theory of Finance. FIN 511 will be on how econometric tools can be used toes; Internet brokera ge firms attracting trading emphasize some relatively advanced mathe- identify unbiased causal effects. Lectures andand IPO’s and making markets; firms supplying matical methods that are used in the research econometric readings will provide studentscompany and market information, managing literature of financial economics. The objective with econometric intuition behind each methodrisk, and providing custodial and management of the course is to provide the student with covered in the course. Course readings willservices. The course covers financial services enough knowledge of these methods that he or expose students to examples of the methodsissues such as electronic banking, automated she can begin to use them in nontrivial ways in being used in published and working papers.personal financial management, electronic pay- his or her research. Particular emphasis is given Assignments will familiarize students with stan-ment systems, and digital cash. Case studies to topics that are costly or difficult to learn on dard datasets used in corporate finance andare used in many classes. an individual basis. will enable students to apply the methods cov-Prerequisites: CIS 401 and FIN 402 The methods surveyed in the course are ered in the course and to analyze and criticize primarily techniques for constructing and ana- other researchers’ use of common empiricalFIN 448. FIXED-INCOME SECURITIES lyzing continuous-time models of trading and methods.The objective of this course is to undertake a of stochastic asset price behavior. Virtually allrigorous study of fixed-income securities and of the derivative security pricing models and FIN 523. ADVANCED AGENCY THEORYmarkets. A variety of fixed-income securities many of the multifactor models of asset prices The course studies dynamic aspects of the the-will be discussed including coupon bonds, and the term structure of interest rates are of ory of the firm. The strong emphasis is placedcallable and putable bonds, sinking fund pro- this type. on the role of time and repeated decisionsvisions, and floating rate notes. Interest rate in firm management. The topics include realderivatives such as forwards and futures on FIN 512. EMPIRICAL ASSET PRICING options, dynamic lemons markets, dynamicfixed-income securities, bond options, options This course covers classic contributions and contracts, and investment under constraints.on bond futures, caps, floors, and collars will recent developments in capital markets The course is research intensive, requiringalso be discussed. In addition, we will study research, both applied theoretical and empir- completion of several referee reports and asome tools that are useful in bond portfolio ical, in relation to corporate policies, business term project.management including horizon analysis, dura- cycle and economic growth. Specific topicstion, optimization techniques for constructing include time-series predictability of stock mar-bond portfolios and modes for pricing fixed-in- ket returns, empirical methods and evidencecome securities. While the perspective of this on the cross-section of returns, evidence oncourse is from the viewpoint of a bond investor, mutual fund performance and the closed-enda person in corporate finance needs to under- fund puzzle, event studies and the empiricalstand similar material. Evaluating an investment relations between stock returns and corporatein a fixed-income security is the mirror image of policies, consumption-based asset pricing,the problem faced by a corporation in deciding applied equilibrium modeling of asset pricingwhether or not to issue a bond. anomalies and behavioral finance.Prerequisites: FIN 402 and FIN 411 37
Simon Business School Course Catalog 2016-2017■ GENERAL BUSINESS niques, and conclude with the basis of modern GBA 461. CORE ECONOMICS FOR MSADMINISTRATION data science: prediction and multiple regres- STUDENTS sion. Connections to other Simon classes will This course covers the fundamentals of econ omicMASTER’S-LEVEL COURSES be emphasized, as will a hands-on approach to theory, and discusses marketing-relev ant appli- data analysis (laptop computers are required cations. Specific concepts include understandingGBA 401. CONSULTING PROJECT for every class). In the process, students learn demand and demand elasticity, marginal revenue,The First‐Year Project Experience is a live to ask the right questions, seek out the relevant key cost concepts (fixed costs, variable costs,project helping a client at a real organization data, apply appropriate methods, and effec- marginal costs, sunk costs), profit maximization,answer an important question or achieve a sig- tively communicate your insights to your target understanding the competitive environment andnificant business objective. Teams of students audience. strategic decision making, and net present valuework together to deliver a set of well‐reasoned calculations.impactful recommendations based built upon GBA 419. AND GBA 419A.a thoughtful analysis of the relevant facts. This LEADING TEAMS I AND II GBA 462. CORE STATISTICS FOR MScourse is designed to provide an experiential This sequence of courses spans fall and winter STUDENTSlearning opportunity through which students quarters and prepares Simon MBA Coaches This course equips MS students with statisticalcan develop key skill in teamwork, commu- and Workshop leaders to lead 1st project teams skills necessary for data-driven decision making.nication, and problem solving skills. These and problem solving groups in areas of setting The course covers central tendency and variability,learning goals are supported by discussions in expectations; establishing process; employing probability, binomial and normal distributions,MGC - on the teamwork and communication collaborative problem-solving frameworks; standard scores, hypothesis testing, z and t tests,aspects of the project experience; workshops managing conflict; and giving and receiving ANOVA, correlation and regression, and non-para-on a hypothesis driven problem solving meth- performance feedback. The course rests on metric tests.odology used by management consultants; theoretical frameworks from the fields ofcoaching from second year students during the education, psychology, and communication; GBA 463. ECONOMICS AND MARKETINGexperience; engaging in and refining interper- its focus is the practical application of these STRATEGY FOR MS STUDENTSsonal communication during client interactions; concepts to facilitate the successful functioning This course introduces students to the basics ofrehearsing and delivering the presentation of of team-based problem solving and project economics and marketing strategy through inter-final recommendations; and reflection upon the management groups. The course provides active lectures and case discussions. Consumeroverall experience. weekly opportunity to review Workshop and choice, demand curves, the impact of competition Coach meeting related issues. Workshop lead- and costs form the nucleus of the economics topics.GBA 411. BUSINESS MODELING ers increase their mastery of business mod- Marketing strategy builds on these consumer, com-This course has two major objectives: to eling and operations management concepts, petition and company considerations to understanddevelop the ability to frame business decision and coaches improve their skills in developing the segmentation, targeting, positioning and pro-problems in a way that makes them amenable presentations, managing projects and giving motional decisions of the firm.to quantitative analysis and to train in funda- feedback for improved performance.mental quantitative analysis techniques useful GBA 464. PROGRAMMING FORfor business problems. The course is structured GBA 441. BUSINESS ETHICS ANALYTICSin three parts: 1. using spreadsheets to model This course deals with business ethics and the This course provides a foundation in programmingbusiness decision problems. 2. solving complex social responsibility of business organizations. within the R environment. Traditional programmingdecision problems involving many variables and It is designed to inform decision-making about concepts--operators, data structures, controlconstraints. 3. Monte Carlo simulation is intro- ethical challenges arising in business. It helps structures, repetition, user-defined functions, andduced as a framework for understanding and students identify and manage difficult ethical scoping--will be central to the learning objectives,analyzing uncertainty in business. Examples dilemmas they are likely to encounter in their but the concepts will be taught in context of mar-from different functional areas will demonstrate future careers. The course is organized into keting and business analytics problems related tohow the techniques taught can be applied in a four parts. It begins by looking at the place of data management and visualization. In addition topractical way to a variety of settings. business ethics in a competitive economy and high-level programming, the students will gain a discussing fundamental questions about the foundational understanding of how data is orga-GBA 412. DATA ANALYTICS ethical responsibility of business corporations. nized and pulled from databases, including theThis course provides an introduction to utilizing Next, it addresses ethical issues faced by querying process that turns raw data into the kindsdata and data analytics to inform decision-mak- individuals in business organizations, including of datasets that more advanced analytics toolsing. Extracting information from data has the complex nature of managerial responsi- leverage. In the process, students will learn rudi-become an integral part of modern business bilities, whistle-blowing, and insider trading. It mentary SQL and the related core concepts (e.g.,management, from sports teams, to Wall Street, also explores the responsibilities of business aggregation and joins). The course involves hands-to Silicon Valley. GBA 412 will de-mystify statis- corporations vis-à-vis clients, customers, and on tutorial assignments involving practical patterntics, enabling students to thrive in a competitive employees, discussing issues such as profes- matching as well as less structured programmingmarket for data-based decision-making. After sional conflicts of interest in financial services, assignments, where the students are expected tobuilding core statistical and decision theoretic information disclosure in advertising, fairness write their own programs.tools, this course will introduce you to differ- in sales practices and in hiring and treatingent types of data and provide you with a set employees. Finally, it analyzes some ethicalof analytical methods that apply to each. We questions specific to business decisions in theintroduce basic notions of probability and ran- health sector.domness, transition to data visualization tech- 38
Simon Business School Course Catalog 2016-2017GBA 466. ACCOUNTING AND FINANCE experience in performing professional-level tasks GBA 595. PHD RESEARCHFOR MS STUDENTS in their area(s) of concentration. GBA 490, which GBA 995. CONTINUATION OF DOCTORALThis course presents the basics of financial cannot be used to complete a concentration in the ENROLLMENTaccounting, and will provide a framework for ana- MBA program, is open only to non-U.S. students GBA 999. WRITING DISSERTATIONlyzing financial data, and understanding concepts who are eligible to work in the United States. Andeveloped throughout subsequent courses in the eligible student, as defined by immigration regula- ■ HEALTH SCIENCESBusiness Analytics program. The course begins tions, is a degree candidate who has lawfully resid- MANAGEMENTwith an overview of the four financial statements, ed in the United States on visa status for at leastand then advances to more in depth coverage one academic year (eight to nine months) prior to Gerard J. Wedig, Area Coordinatorof Revenue and Expenses, Assets, Liabilities, starting an internship position. Students who planStockholder¹s Equity, and Cash Flow. The course to enroll in GBA 490 must communicate with the MASTER’S-LEVEL COURSESwill then survey topics in corporate finance, cen- University of Rochester’s International Services HSM 420. BUSINESS ECONOMICS OFtered on the analysis of financial data. The course Office (ISO) regarding the submission of proper doc- THE HEALTH CARE INDUSTRYincludes a survey of financial metrics used to umentation for employment. They should inform HSM 420 uses the tools of managerial eco-analyze operations, then proceeds to a discussion Simon School Career Management of their plans to nomics (such as cost-benefit analysis, organiza-of project evaluation with a focus on relevant cash seek a business internship, and they should sched tional architecture, and the role of incentives)flows, and then finishes with a discussion of the ule an appointment with Career Management to to analyze the business institutions, practices,appropriate required rate of return to be used in discuss career interests and employment-search and regulation of the health care industry. Theevaluating those cash flows.c strategies. When/if an internship is obtained, the course covers the health care value chain student must meet with a GBA 490 faculty advisor including: i) purchasers of health care ser-GBA 486. MANAGEMENT OF to prepare a proposal describing the location and vices (e.g., government, private insurers, andTECHNOLOGY nature of the assignment and the planned function- employers); ii) providers of health care servicesThis capstone course focuses on the strategies of al area of study. The proposal, which will include (e.g., hospitals and physicians); and iii) manu-international corporations that seek a sustainable specific learning objectives, must be approved by facturers of medical devices, pharmaceuticals,competitive advantage through technological inno- the faculty advisor prior to the student’s acceptance and supplies. We seek to understand: the USvation. Ins truction consists of lectures, guest speak- of the internship. Upon completion of the internship healthcare system in an international context;ers from the business community and case presen- assignment, the student must prepare a 10- to the role technology plays in driving change intations. Topics include: the definition of corporate 12-page report detailing its outcome(s) and stating the industry; the fiscal crises that have spurredstrategy; the C.E.O.’s role as leader as well as man- whether the proposed learning objectives were health care reform; how health care providersager; the analysis of the firm’s competitive position; met. have used mergers, product line management,the development of the firm’s core competencies; Prerequisite: completion of all core courses and information technology to address contem-the management of research and development; porary management challenges; the next stag-fast-cycle product development; cross-functional GBA 490E. INTEGRATING BUSINESS es in the evolution of managed care as embod-teams; achieving product quality through technolo- THEORY AND PRACTICE ied in Accountable Care Organizations andgy; a comparative analysis of patent law in the U.S. Credit—one hour consumer-driven health care; important trendsand other countries; structuring strategic alliances This course is designed to give students an oppor- in health care delivery including quality mea-between large and small firms; international joint tunity to apply business-management theories they surement and reward, disease management,ventures; and the acquisition of small, high-tech have learned in their Simon School studies while and pay-for-performance; and the adoption andfirms by large corporations. Student teams play the they are assigned as unpaid interns. financing of medical technology by health carerole of principals in a management consulting firm These unpaid internships allow students to work organizations.(“Simon Associates”) that has been retained by the in business settings and situations in which theyCEO of a technology-based corp oration to develop receive on-the-job training from management HSM 425. MANAGERIAL ACCOUNTINGstrategic options and recommendations for the personnel and gain valuable practical experience in FOR HEALTH CARE ORGANIZATIONSsolution of a complex business problem with mar- performing professional-level tasks in their area(s) (Same as ACC 445)keting, operations and financial implications. Oral of concentration. Costs for health services continue to risepresentations, management memos and written faster than overall economic growth drawingreports are graded on the clarity of presentation as GBA 491. READING COURSE ever-greater attention from employers, gov-well as the quality of analysis. (Offered at the discretion of individual faculty) ernments, and consumers. The front line ofPrerequisite: completion of core courses Supervised reading and study on topics beyond the cost battle is within the health services those covered in existing formal courses. entities where decision-making depends onGBA 490. AMERICAN BUSINESS accurate reporting of internal costs. This coursePRACTICE GBA 494. FOREIGN LANGUAGE allows the students to understand how costsCredit—one hour TRANSFER CREDIT are reported and how to use this informationThis course is designed to give non-U.S. students to make decisions within the health servicesan opportunity to apply business-management Credit—three hours entity. The following topics will be examinedtheories they have learned in their Simon School within a health services setting: cost allocation,studies while they are assigned as interns (mini- PHD COURSES cost-volume-profit analysis, budgeting and vari-mum of six weeks) with U.S. companies. Internships ance analysis, and transfer pricing.allow students to work in business settings/situa- GBA 591. PHD READING COURSEtions in which they receive on-the-job training from GBA 594. PHD INDEPENDENT STUDYmanagement personnel and gain valuable practical 39
Simon Business School Course Catalog 2016-2017HSM 430. HEALTH SCIENCES HSM 440. EVOLVING MEDICAL MARKETS HSM 452: HEALTH CARE ACCOUNTINGMANAGEMENT AND STRATEGY Firms supplying products and services to the AND FINANCE(Same as STR 430) health care industry face a variety of regu- Basic concepts in finance and financialThis course applies the principles of organiza- latory and marketing challenges that will be accounting are combined with material devel-tional economics and strategy to the institution- explored in this course. Topics include: the oped in ACC 410 to develop a framework foral setting of the health sciences. The course economics of developing and marketing new financial decision making, financial planning,focuses on the interdependence between the medical technologies, regulations affecting assessment, and control. The goal of the classdelivery, financing, and technology sectors of market structure, health and safety regulations is to provide students with a set of tools to firstthe health care marketplace. It discusses how and insurance markets. The course will cover make financial decisions about programmaticmanagement and strategy choices within each evaluation tools frequently used in public policy development. In addition, students will besector are responses to the unique institutional deb ates and in marketing medical technologies taught to assess and control programs towardfactors in the health care marketplace and how including cost-benefit and cost-effectiveness specified financial goals.the strategies of each sector affect the behav- analysis and quality of life indices.ior of the others. HSM 450. ACCOUNTING, ECONOMICS HSM 453: HEALTH CARE OPERATIONSPrerequisite: STR 401 or GBA 461 AND FINANCE FOR MS STUDENTS* This is an advanced course on operations man-Recommended: STR 403, STR 42 *Available only to MS students concentrating in agement for health delivery organizations. We Marketing and Health Sciences Management study the application of operations manage-HSM 431. APPLICATIONS OF This course is designed to present the fun- ment concepts to the management of healthCORPORATE FINANCE AND damentals of economic analysis, financial care provider organizations (such as hospitals,GOVERNANCE TO HEALTH CARE accounting, and financial analysis that will group practices, HMO’s, nursing homes, etc.),This course applies the principles of corporate serve as a foundation for concepts developed and other participants in the health industryfinance and governance to the institutional set- throughout subsequent courses in the Medical (such as insurance companies, pharmaceuti-ting of health care. It draws on the principles of Management program. The objectives of this cal companies, consulting businesses, etc.).financial valuation, investments and corporate course are to enable participants to understand Applications include both medical and admin-financing, as well as the economics of organi- and productively use the principles of mana- istrative operations. The course uses a mixturezations and corporate governance, to analyze gerial economics and accounting information of cases, lectures, in-class exercises, and guestcurrent management problems in the health to better structure business decisions. In addi- lecturers.care sector. The primary purpose of the course tion, the course will address the principles of Part of this course is closely integrated withis to gain an understanding and comfort level capital budgeting. The economics section cov- OMG 402, Operations Management extendingwith applying economic and financial theories ers foundational principles of microeconomics. and applying concepts from the introductorywithin the unique institutional setting of health The focus is on those principles with the great- course to practical problems in health carecare. est application for managers in health care, administration. However, a significant part ofPrerequisites: STR 403, ACC 410. In addition, it including supply and demand, the economic the course focuses on quality and processis strongly recommended that students com- model of behavior, decision-making under improvement, a topic that is not covered inplete FIN 413 and HSM 430 before taking this uncertainty, gains from trade, externalities, OMG 402.course. demand, production, and cost functions, and basics of pricing. The accounting and finance HSM 454: LEADING HEALTH CAREHSM 437. MANAGING HEALTH CARE module presents skills required to interpret ORGANIZATIONSOPERATIONS and analyze common financial statements, and Concepts developed in STR 403 Organizations(Same as OMG 437) evaluate a company¹s past performance and and Strategy are applied within the evolvingThe health care industry is undergoing rapid potential future performance. Specific topics healthcare setting to teach the student how togrowth as well as rapid structural changes. of discussion include differences in financial organize tasks and motivate staff to achieveNew technology, changing reimbursement statements of for-profit vs. not-for-profit enti- coordination and efficiency (including leader-mechanisms, and increased competition create ties, cash vs. accrual accounting, depreciation ship, culture, change management, and teammany interesting management problems, least methodologies, and capital budgeting. Capital effectiveness).of which in the area of health care operations. budgeting will include net present value (NPV),In this course, we will study the operations of pay-back, accounting rate of return (ARR) and HSM 455. PRACTICUM IN MEDICALvarious types of health care provider organiza- internal rate of return (IRR). MANAGEMENTtions (such as hospitals, HMO’s, group practic- HSM 451: HEALTH CARE STRATEGY AND This course provides students with hands-ones, nursing homes, etc.) and other participants BUSINESS PLAN DEVELOPMENT experience with a medical management proj-in the industry (such as insurance companies, Basic marketing and economic concepts are ect. It develops skills in identifying a problem,pharmaceutical companies, suppliers and integrated with the unique institutional features working with data, finding possible solutionsconsulting companies). Topics that will be stud- of health care markets to develop a framework and delivering recommendations, all within aied include: patient and prov ider scheduling, for strategic and business planning for a health fixed time frame. Students learn to producecapacity management, providing services and care organization. A special focus is placed on analysis, but also have to argue persuasivelysupplies to health care providers, new product the practical elements of plan development. that the recommendations based on the anal-development and integrated delivery systems. ysis are valuable and should be implemented.Students who took OMG 402 or similar need 40 Projects require that students not only applyto obtain instructor’s permission prior to regis- analyses learned in the classroom, but also thattration. they argue persuasively that the recommenda- tions based on the analyses are valuable and
Simon Business School Course Catalog 2015-2016 Simon Business School Course Catalog 2016-2017should be implemented. Teams of three to fourstudents are responsible for the individual proj-ects, and meet with the instructor individually.The organizations submitting projects must bewilling to spend time with students and to pro-vide appropriate data.HSM 456: PRACTICUM IN MEDICALMANAGEMENT 2A continuation of the project from HSM 455.Prerequisite: HSM 455HSM 464. CREATING AND USINGINFORMATION TO MANAGEHEALTHCAREThe objective of this course is to provideHealthcare executives with an understandingof the role that Information Technologies canplay in driving care quality and financial per-formance in their organizations. It is intendedto improve their ability to invest strategicallyand thoughtfully in IT to achieve the desiredorganizational returns. The course discusseshow information technologies are reshapingand redefining the healthcare sector throughbetter care, efficiencies in the delivery of care,advanced tools for patient involvement andcontinuum of care, decision support tools forclinicians, and the generation of insight fromdigital exhaust. It teaches students how tocritique and analyze various technology toolsand systems currently available to health careprofessionals. The focus is largely on strategiclevel issues, although some implementationissues will also be discussed. 41
Simon Business School Course Catalog 2016-2017 Simon Business School Course Catalog 2015-2016■ MANAGEMENT SCIENCE MSM 503. OPTIMIZATION MSM 522. OPTIMIZATIONMETHODS This course covers Optimization in Rn, This course introduces unconstrained and Weierstrass Theorem, Unconstrained optimi- constrained optimization in finite dimensionalMASTER’S-LEVEL COURSES zation, Lagrange Theorem and equality con- spaces. Topics include convex sets and func- straints, Kuhn-Tucker Theorem and Inequality tions, Kuhn-Tucker theory, Lagrangian duality,MSM 400. MATHEMATICS REVIEW constraints, Convexity, Parametric Monotonicity parametric continuity, dynamic programming,Non-credit and Supermodularity. Offered in the summer, and parametric monotonicity.Review of mathematical concepts prerequ isite to primarily for entering doctoral students. Prerequisite: Some knowledge of linear algebrathe MBA program. Topics include: sets, vectors MSM 504. THEORY OF PROBABILITY AND and functions of a real variableand matrices, functions and relations, linear STOCHASTIC PROCESSES Iequations, laws of exp onents, limits and con- The course provides an introduction to stochastic MSM 533. DYNAMIC PROGRAMMINGtinuity, differentiation, maxima-minima, partial processes. Topics include the Poisson process, Dynamic Programming (DP) is a recursive approachderivatives and simple integration. renewal theory, Markov chains, semi-Markov and to obtaining optimal solutions to sequential decision Markov renewal processes, and regenerative pro- problems. DP can be used for either finite-horizon orMSM 491. MATH FOR MANAGEMENT cesses. infinite-horizon problems, and is applicable to bothCredit—two hours Prerequisite: Some knowledge of functions of a deterministic and stochastic problems. This courseThis is a master’s level math class that is more real variable (MTH 265) and probability (BST 401) will explore both theoretical and computationalintensive than MSM 400. Analysis and concepts aspects of DP.in modern business analysis rely heavily on MSM 505. REAL ANALYSIS Prerequisite: MSM 522quantitative methods. Necessary theories and This course covers Optimization in Rn, Weierstrassintuition behind them will be covered. The focus Theorem, Unconstrained optimization, Lagrange MSM 535. NETWORK AND INTEGERof the course is primarily on applications in busi- Theorem and equality constraints, Kuhn-Tucker PROGRAMMINGness, econ omics and related areas. Theorem and Inequality constraints, Convexity, This course covers the solution of network problems Parametric Monotonicity and Supermodularity. and integer programs. Shortest path, minimumPHD COURSES Offered in the summer, primarily for entering doc- spanning tree, maximum flow, minimum-cost flow, toral students. and matching are some of the network problemsMSM 501. QUANTITATIVE METHODS covered. Algorithms for linear-integer and mixed-in-COLLOQUIUM MSM 506. MANAGEMENT SCIENCE teger problems include branch and bound, implicitNon-credit METHODS enumeration, primal and dual-cutting planes, groupThis is a forum for the presentation of on-going The purpose of this course is to introduce PhD theoretic methods, Lagrangian relaxation and surro-and recently completed work by students, facul- students to a variety of operations research and gate relaxation. These algorithms are illustrated onty, and guest lecturers. management science methods in an applied classical integer problems such as the knapsack, set setting to develop their modeling abilities. The covering/partitioning and traveling salesman.MSM 502. LINEAR ALGEBRA emphasis of the course is on defining problems,The goal of this course is to give an introduction building models, and analyzing the models to gain MSM 542. QUEUING THEORY ANDto linear algebra. Topics include: Gaussian elimi- some insight, in other words, critical research skills. APPLICATIONSnation, matrix operations, matrix inverses. Vector This course will draw upon both deterministic opti- The course offers in-depth study of queues andspaces and subspaces, linear independence, mization methods and stochastic models but not networks of queues, including single- and multi-and the basis of a space. Row space and column their theory. These will include linear programming server-queues; Markovian models of phase-typespace of a matrix, fundamental theorem of lin- including integer and network formulations, basic systems; open-and-closed networks of queues;ear algebra, linear transformations. Orthogonal queueing models (M/M/1, M/M/n, M/G/1), and Monte product-form solutions and local balance; bottle-vectors and subspaces, orthogonal bases, and Carlo simulation. neck-analysis approximations and computationalGram-Schmidt method. Orthogonal projections, aspects. It also covers applications to scheduling, relinear regression. Determinants: how to calculate MSM 509. INFORMATIONAL SCIENCES source allocation and capacity-expansion dec isionsthem, properties, and applications. Calculating AND LARGE-SCALE ALGORITHMS in service systems, computer systems and job shops.eigenvectors and eigenvalues, basic properties. This course examines recent methodological and Prerequisite: MSM 504 or Medical School course BSTMatrix diagonalization, application to difference modeling advances for solving large business prob- 402, or permission of the instructorequations and differential equations. Positive lems. It includes summaries of numerical analysisdefinite matrices, tests for positive definiteness, techniques, artificial intelligence and heuristic opti- MSM 549 MARKOV DECISION PROCESSESsingular value decomposition. Classification of mization techn iques (neural networks, genetic algo- This course is as an introduction to sequentialstates, transience and recurrence, classes of rithms, tabu search and simulated annealing), and decision-making and it reviews the theoreticalstates. Absorption, expected reward. Stationary modeling techniques (decomposition, aggregation, foundations of dynamic programming, stochasticand limiting distributions. Offered in the summer, scaling and dimensional analysis). The advances control, and Markov decision processes. Muchprimarily for entering doctoral students. in optimization techniques include primal and dual of the course is devoted to the theoretical, decomposition, distributed algorithms, various modeling, and computational aspects of Markov projection and relaxation approaches, inner and decision processes. Applications in the area of outer linearization, aggregation and bounds. production and inventory, finance, and market- ing are explored. Prerequisite: MSM 535 or permission of the instruc- Prerequisites: MSM 504 and MSM 505 or equiv- tor alent. 42
Simon Business School Course Catalog 2016-2017■ MARKETING with strategies such as bundling, tie-in sales, the class, and issues such as the setting of quantity discounts, product-line pricing, and campaign objectives, segmentation and tar-Paul Ellickson, Area Coordinator dem and buildup. The course will cover ways of geting, budgeting, media placement, message predicting competitor-pricing responses, and strategy, creative dev elopment, persuasionMASTER’S-LEVEL COURSES it will discuss a firm’s legal environment as it and measurement of advertising effectiveness pertains to pricing. are discussed. More specialized units considerMKT 402. MARKETING MANAGEMENT Prerequisites: STR 401 and MKT 402 (may be Internet and global/cross-cultural advertising.This course is our introduction to marketing. taken concurrently) Sales promotion techniques are also discussed,The viewpoint is that of a manager making mar- including consumer promotions (e.g., sampling,keting decisions in a variety of competitive and MKT 431. CONSUMER BEHAVIOR coupons, premiums, contests) and trade pro-institutional settings. Considered are: consumer The course studies buyer behavior in consumer motions (e.g., buying allowances, cooperativebehavior, marketing research, product design, and industrial markets. Topics include: culture, advertising). Other elements of promotion dis-advertising, salesforce management, pricing social class, consumer involvement, motiva- cussed include public relations, sponsorshipsand distribution channels. tion, knowledge, attitudes and group decision and personal selling.Prerequisites: STR 401 or GBA 461 and GBA 412 making. Besides theory, the course also covers Prerequisite: MKT 402or GBA 462 (may be taken concurrently) applications to product, advertising and pricing decisions. MKT 435. CHANNELS STRATEGYMKT 412. MARKETING RESEARCH Prerequisite: MKT 402 This course deals with the issues that arise inThis course deals with the collection and use designing and managing distribution channelsof data to support marketing decisions. The MKT 432. NEW PRODUCT STRATEGY and salesforces. A central theme of the coursefirst part of the course teaches the student This course examines the issues involved in is that these entities perform both a tactical/how to formulate the research problem, design the planning and introduction of new brands operational function as well as a strategicthe research and collect the data. Among the and the management of existing brands. The function and that both aspects need to be con-data-collection techniques discussed are: ques- approach taken is analytical and consistent sidered in their design and management. Thetionnaire design; telephone, mail and electronic with some of the more up-to-date methods course looks at a number of design options,surveys; and laboratory and field experiments. used by companies. The course starts by exam- ranging from direct distribution through aThe second part of the course examines vari- ining the product class in which the firm is con- salesforce to a complex, multi-layered channelous techniques for analyzing data: cross-clas- sidering either repositioning an existing brand consisting of several layers of intermediariessification analysis, factor analysis, multidimen- or introducing a new brand. We study how such as wholesalers and retailers.sional scaling, conjoint analysis, etc. As part consumers choose a brand within the product Managing a channel requires an understandingof the course requirements, teams of students class. This includes the theory and estimation of the competitive and cooperative aspectsdesign, administer, analyze and report on an of the multi-attribute utility model. Leading on of manufacturer-distributor relationships. Theactual marketing-research study. from this, we study how to reposition an exist- course evaluates the efficiency of contractualPrerequisites: MKT 402 and GBA 412 or GBA ing brand and optimally design a new brand or arrangements like exclusive territories, exclu-462 a line of brands. Procedures for lab and mar- sive dealing req uirements and resale-price ket testing of a new brand are reviewed. We maintenance from the manufacturer’s and theMKT 414. PRICING POLICIES proceed by evaluating the current and future distributor’s point of view. Finally, an assort-(Same as STR 423) sale of the product class through the diffusion ment of contemporary issues in channels—suchPricing is one of the most important, least model. A discussion is held on the marketing as everyday low pricing versus promotionalunderstood, and most controversial decisions mix policies for brands over the product life pricing, slotting allowances, the shift in bara manager has to make. These decisions often cycle. The course concludes with an evaluation gaining power from manufacturers to retailershave significant long-term implications for a of the portfolio of product classes in which the for consumer goods, growth of store-labeledfirm’s bottom line. The purpose of this course is firm ought to compete. A group project involv- brands, the role of the Intern et and new formsto help future managers make good decisions ing the development of a marketing strategy of retailing—are discussed. In addition, a num-by preparing them to analyze the environment for an existing brand with emphasis on its repo- ber of modeling and quantitative techniquesin which their firm operates and to arrive at an sitioning is required. are studied that help implement the strategiesappropriate pricing policy for their product or Prerequisites: MKT 402 and GBA 412 or discussed in the course.service. More specifically, the objectives of the GBA 462 On the salesforce front, the course delves intocourse are: 1) to develop an understanding of a number of critical issues such as performancethe relationship between a firm’s environment MKT 433. ADVERTISING STRATEGY measurement, territory decision, quotas and(e.g., cost, demand, competition, and legal This course explores the tools available to compensation design.aspects) and its optimal pricing strategy, and 2) marketers for the promotion of products and Prerequisite: MKT 402to develop skills in applying this understanding. services. The integrated marketing communi-There are several components to the course: cations philosophy is stressed, and principles MKT 436. MARKETING ANALYTICSelasticity of demand and relevant costs, price of consumer behavior are discussed as the Firms can now gather detailed real-world datadiscrimination and market segmentation, and starting point for the analysis of promotion on their customers, competitors and market-competitive pricing. Students will learn the decisions. Advertising is the main focus of place on an unprecedented scale. This volumefundamentals of economic-value analysis and of information will provide significant compet-break-even analysis, and will be made familiar 43
Simon Business School Course Catalog 2016-2017itive advantages to those companies that are ers (as in MKT414/STR423) and to other firms MKT 441. BRAND MANAGEMENTable to analyze and leverage these data sets which then deal with consumers. The course This course is the capstone course of the Brandto derive actionable business-building insights. starts by analyzing the pricing problem of a Management Track. Lectures focus on scannerThis course will focus on what datasets, both manufacturer selling to a retailer. We examine data analysis, and guest speakers discuss time-big and small, can and cannot tell us. This the issue of double marginalization, and learn ly brand management topics. The main focus isanalysis, however, requires a different toolset, how two-part tariffs get us out of this problem. a team project performed for a major consumerand a different mindset than traditional survey We also examine different forms of contractual packaged goods firm, requiring the analysisdata analysis. The tools and metrics of three relations—from vertical acquisitions to regular of various current data sources, most notablykinds of data analysis will be covered: predic- short-term contracts—and potential issues with scanner data. The major deliverable is a pre-tive, explanatory, and causal. Students will be every form, touching on transfer pricing and sentation to the client by each team of theirintroduced to basic programming through R, outsourcing. In the second part of the course, findings. Typically, this amounts to performing aa widely used and state of the art statistical we analyze a crucial concept of cost pass- brand review.analysis software which is constantly updated. through (how much a retailer should decreaseStudents will learn how to prepare their data the retail price in response to a decrease in the Prerequisite: MKT 412 (may be taken concur-for analysis, and to then turn these results into wholesale price) and the effect of manufactur- rently)actionable insights. er’s advertising on the retailer and on the chan- nel overall. This course is a natural continuation MKT 442. SPECIAL TOPICS INMKT 436R. MARKETING ANALYTICS of Pricing for those who are interested in work- MARKETINGFirms can now gather detailed real-world ing in an industry where a significant portion Special topics are generally those which aredata on their customers, competitors and of sales is done through independently-owned not well covered in other other courses, or theymarketplace on an unprecedented scale. This retailers, whether students are planning on may deal with marketing in selected industriesvolume of information will provide significant working on the retailer side or on the manufac- (e.g., financial services, high-tech marketing,competitive advantages to those companies turer side of this industry. etc.). The specific content of the course varies,that are able to analyze and leverage these depending on faculty interests.data sets to derive actionable business-building MKT 439. ADVANCED PRICINGinsights. This course will focus on what data- (Same as STR 439) Prerequisite: permission of the instructorsets, both big and small, can and cannot tell This course builds on MKT 414/STR 423 to equipus. This analysis, however, requires a different students with the necessary skills to make MKT 444: B2B MARKETINGtoolset, and a different mindset than traditional profitable pricing decisions in complex busi-survey data analysis. The tools and metrics of ness environments. Topics include: pricing with This course involves all of the basic marketingthree kinds of data analysis will be covered: constrained supply, pricing in the presence of functions but it takes on a totally different com-predictive, explanatory, and causal. These uncertainty about demand, markdown manage- plexion in that it involves organizations (profit andanalyses require the use of modern program- ment, advance selling, pricing on the internet, not profit) that acquire goods and services thatming languages due to their flexibility, and their pricing in the presence of direct or indirect are utilized in the production of others goods andability to scale to large-scale and complex data network effects, selling through auctions, and services or are used in the overall operation ofsets. The course therefore expands students behavioral and ethnical aspects of pricing. The the organization.knowledge of R, a widely used, multiplatform course also includes a comprehensive pricinglanguage. Students can also use RStudio¹, simulation. Besides the major commercial organizations thatwhich provides a more user friendly interface to Prerequisite: STR 423 or MKT 414 make up a sizeable percentage of B2B compa-this language. nies, there are institutional organizations in the MKT 440. PRICING ANALYTICS mix as well – hospitals, colleges, universitiesMKT 437. DIGITAL MARKETING The objective of this course is to prepare stu- and government. B2B marketing involves severalSTRATEGY (Same as CIS 437) dents for the intuition and tools to make pricing distinct characteristics such as: larger, fewerThis course examines the major issues involved recommendations in a variety of industrial con- purchases, centralized buying decisions, multiplein marketing on the Internet. Among the topics texts, and to meet the booming demand in pric- buying influences, close supplier/customer rela-studied are: new product opportunities on the ing and consulting related careers. The course tionships etc.Internet; the changed role of advertising; the builds around key economic intuitions behindInternet as a two-way communication medium customer- and competition- driven pricing The overall market tends to be global in naturewith consumers; targeting individual consum- strategies, and focuses on the application of and technology is a major influence.ers; word-of-mouth among consumers on the these strategies to a variety of pricing problemsInternet; the Internet as a distribution channel; using state-of-the-art data analysis toolkit. We Prerequisites: Dependent upon instructor.and marketing research on the Internet. primarily study the decisions on price levels,Prerequisite: MKT 402 and changes of prices along time, product line, MKT 448. BRAND STRATEGY market segments and competitor structure. We In this project-based course, students consultMKT 438. B2B PRICING also explore synergies between pricing and with the senior leadership teams of local com- marketing and new product launch decisions. panies that are in need of a brand strategy.(Same as STR 438) In doing so, students address the followingStudents will learn the major differences in questions:pricing strategies between selling to consum- • What is the firm’s desired brand strategy? • How does the firm currently see its brand? • How does the marketplace perceive the 44
Simon Business School Course Catalog 2016-2017firm? (Internal and external perceptions rarely the use of existing unique resources in creat- students are expected to participate actively.match.) ing competitive advantage will be explored. Prerequisite: permission of the instructor• What can the firm do organizationally (hiring, Special emphasis will be given to the impact ofstructure, incentives, etc.) to move toward pro- globalization and technology on the formula- MKT 505. MARKETING RESEARCH PHDviding the desired brand? tion and implementation of marketing strategy. WORKSHOP• What can the firm do using marketing activi- Prerequisite: MKT 402 This workshop provides a forum for the pre-ties, including product and service experiences, sentation of research ideas and completedto move consumer perceptions toward this MKT 451. ADVANCED MARKETING research by students. The course includes dis-desired positioning? ANALYTICS cussion of current job market papers and AMAThe course introduces students to an intuitive This course is designed to give students the interviews, journal reviewing, and generatingframework in which to develop answers to knowledge, vocabulary, and confidence to new research ideas. In addition, some topicsthese questions and a series of research tools implement customized data analysis, using flex- are covered to illustrate current research areasto collect the needed information. Students ible and adaptable approaches. The course will of interest for the faculty. All marketing PhDthen actually use these tools to help a local cover the use of state-of-the-art computational students who are not on the job market arecompany design brand strategy. data analysis techniques that are now possi- expected to participate actively.Students in this course realize several mean- ble with the widespread adoption of modern Prerequisite: permission of the instructoringful benefits: computing, including maximum likelihood esti-• Greater preparedness to add immediate mation, and fitting models with custom metrics, MKT 511. ADVANCED TOPICS INvalue in the corporate workforce, where they optimization, bootstrapping, time series data, MARKETING Iare sure to come across the topic of brand binary data, and discrete choice data. This course is the first leg of a three-partbuilding. This class provides them with practical Expanding on the topics covered in MKT 436, sequence that prepares PhD students forexposure to a proven methodology and an the course will explore questions such as: How research in marketing. The presentation ofarray of appropriate tools for aligning organiza- do you customize your analysis approach to topics between the three parts may vary fromtions going through a brand transformation or new problems? When should you or should year to year. The aim is to survey the literature,engaging in a brand-related project. you not use regression? How do you integrate assess progress and identify opportunities for• Access to senior level leadership challeng- the next big thing in data analysis? future research.es. This course provides an opportunity for The course will also discuss potential compu- Prerequisite: permission of the instructorstudents to interact regularly with the upper tational bottlenecks, and the techniques, soft-management of the participating company, ware, and hardware to avoid them. Students’ MKT 512. ADVANCED TOPICS INthereby enabling them to learn from real-life, basic R programming skills will be expanded. MARKETING IIdemanding experiences. All instruction is “hands on” and students In this second part of a three-part sequenceClass sessions consist of lectures relating to should expect to be proficient in R by the end that prepares PhD students for research in mar-brand strategy development methodologies of the course. keting, topics are discussed in a format similarand tools and discussions pertaining to the This course has been designed for students to MKT 511.course project. Multiple team meetings with the who have completed an introductory statistics Prerequisite: permission of the instructorclient firm outside of the scheduled class times course and who have also either taken MKTare required. Grading is based on peer, profes- 436 or have a basic working knowledge of R. MKT 513. ADVANCED TOPICS INsor and client evaluations of team success. MARKETING IIIPrerequisite: MKT 402 MKT 465. MARKETING PROJECTS In this third part of a three-part sequence that This course serves as a practical capstone prepares PhD students for research in market-MKT 449. GLOBAL MARKETING experience for the MS Marketing Analytics ing, topics are discussed in a format similar toSTRATEGY program. Partnering with corporate spon- MKT 511 and MKT 512.This course will develop the concepts of mar- sors, student teams put their training to use Prerequisite: permission of the instructorketing strategy in the context of the resource- in database projects which address practicalbased view of the firm and the market focus marketing issues. Corporate guest speakersview of the firm. Marketing strategy formulation and practicing analysts guide students in theirand implementation will be related to strate- project work. Strong emphasis is placed on thegies at the corporate and business unit level “context” for applied analytics: the competi-as well as other functional areas of the orga- tive market environment of the firm, customernization. The analytical tools and concepts for attributes and sensitivities, marketing programstrategic analysis will be developed from basic recommendations and optimum business deci-economic principles. Core MBA subject matter sion-making.will be integrated in the course as a part ofthe analysis and construction of a marketing PHD COURSESstrategy. The course examines the importanceof bilateral information flows between the firm MKT 501. WORKSHOP IN MARKETINGand the marketplace in defining new product Non-creditrequirements, changing competitive conditions, This workshop provides a forum for the pre-product advertising, and strategic commitment. sentation of ongoing and completed researchThe definition of new core capabilities and by students, faculty and visiting scholars. PhD 45
Simon Business School Course Catalog 2016-2017■ OPERATIONS MANAGEMENT OMG 412. SERVICE MANAGEMENT Modes and Effects Analysis), and DOE (Design Success of service management critically of Experim ents). In addition to these analysisAbraham Seidmann, Area Coordinator depends on managing the integration of busi- tools, there will be a strong emphasis on the ness processes with customers as well as all process of data acquisition. To support theMASTER’S-LEVEL COURSES related support systems (technology, human process of acquiring the right data and learning resources, information flow). This integration the analysis tools, you will do a small outsideOMG 402. OPERATIONS MANAGEMENT presents a challenge to service managers who project for the class and a series of in-classOperations Management introduces the con need to address significant variation in custom- simulations. You will learn to use two additionalcepts and skills needed to design, manage, er expectations and requirements while con- tools that support the questioning that leads toand improve service and manufacturing oper- trolling costs and remaining competitive. This good data acquisition: process mapping (of theations. The course develops a managerial course provides a foundation for the analysis process you will be improving) and thought pro-perspective of the operations function and an and improvement of businesses, paying par- cess mapping (of the process you use to solveappreciation of the role that operations plays ticular attention to the service sector. The type the client’s problem).in creating and maintaining a firm’s competitive of analysis learned in this course is required Prerequisite: OMG 402edge. The course introduces process analysis, in virtually every industry as companies workperformance measurement systems for opera- to improve their bottom-line performance. The OMG 416. PROJECT MANAGEMENTtions, and production control systems. best way to improve performance is through a The topics treated in this course span a wideQuantitative models and case studies app ly holistic approach, where the structure of pro- spectrum of issues, concepts, systems, andthese skills to service process management, cesses, information and technological require- techniques for managing projects effectivelymanufacturing, inventory control, supply chain ments, and the managerial implications, are in today’s complex business environment.management and project management. The considered concurrently. Students are led through a complete project lifecourse highlights the role of effective opera- Prerequisite: OMG 402 cycle, from requirements analysis and projecttions management in the strategic direction of definition to start-up, reviews, and phaseout.the firm as well as the connections between OMG 413. OPERATIONS STRATEGY Important techniques for controlling projectoperations and other functional areas. For many firms, the operations function mar- costs, schedules, and performance are studied.Prerequisites: CIS 401, GBA 411, and GBA 412 or shals the majority share of a firm’s assets The course employs a combination of lectures,GBA 462 and resources while producing products and case analyses, business/project simulations, services. Decision-making in operations can videos, Internet resources, and group discus-OMG 411. SUPPLY CHAIN ANALYTICS have a decisive effect on both the cost and the sions to develop the conceptual understandingTo survive and thrive, firms need to coordinate attractiveness of the firm’s outputs. Thus the and operational skills needed for effectivethe flow of information and goods across more management of operations activities is a criti- managerial role performance.and more complex supply chains. At the same cal factor in a firm’s competitive strategy. This Prerequisite: OMG 402time, the ability to collect detailed and volu- is a course that explores operations relatedminous data from customers has exploded, decisions in the context of overall business, OMG 437. MANAGING HEALTH CAREcreating enormous opportunities for analysis operations, financial and marketing strategies. OPERATIONSand enhanced control. Companies like Apple, Strong emphasis is given to valuation of differ- (Same as HSM 437)Wal-Mart, Google, and Uber have introduced ent operational strategies and NPV analysis. The health care industry is undergoing rapidcompletely new forms of supply chain man- Many types of operations decisions are consid- growth as well as rapid structural changes.agement and coordination (among other inno- ered: location, capacity, sourcing, flexibility, and New technology, changing reimbursementvations), while others have struggled to adjust process choice. Risk management and financial mechanisms, and increased competition createtheir practices. evaluation of capital projects will be discussed. many interesting management problems, not inThis course examines modern supply chains In addition to financial evaluation, students will the least in the area of health care operations.and applies advanced business analytics analyze the fit of strategic choices in the com- In this course, we will study the operations ofto major supply chain issues. We will follow petitive context a firm faces. various types of health care provider organiza-an integrative approach that combines data Prerequisite: OMG 402 tions (such as hospitals, HMO’s, group practic-analysis, modeling of complex decision situ- es, nursing homes, etc.) and other participantsations and strategic insights. Methods used OMG 415. PROCESS IMPROVEMENT in the industry (such as insurance companies,will include regression analysis, forecasting, This course will teach a systematic method for pharmaceutical companies, suppliers andsimulation and static and dynamic optimization. understanding and improving ongoing business consulting companies). Topics that will be stud-Emphasis will also be placed on presenting the processes. The techniques learned in this class ied include: patient and prov ider scheduling,results of analyses in a convincing manner, both provide a systematic method of asking ques- capacity management, providing services andin written reports and in oral presentations. tions, collecting data, and analyzing that data supplies to health care providers, new productThis course is of particular interest to students to learn how processes work (or are failing) development and integrated delivery systems.who aim for a job in consulting, operational and what can be changed to improve them. Students who took OMG 402 need to obtainanalytics, operations management or general The statistical techniques you will learn are SPC instructor’s permission prior to registration.management, as well as to those who want (Statistical Process Control, used as a proactiveto become entrepreneurs or are interested in tool for investigation rather than its traditionaljoining a startup. role as a reactive tool), MSA (Measurement Systems Analysis, for determining if your mea- surement system is capable), FMEA (Failure 46
Simon Business School Course Catalog 2016-2017OMG 460. SPECIAL TOPICS IN PHD COURSESOPERATIONS MANAGEMENTThis course provides a critical study of selected OMG 501, 502, 503, 521, 522, 523.topics in operations management focusing on PHD SEMINARS IN OPERATIONSbest practice and the status of research efforts MANAGEMENTto date. Potential topics are: yield manage- These six PhD seminars are offered in the fall,ment, operations and information management winter and spring quarters, with major topicsissues in retail fashion and media, transporta- such as the following: distribution/ inventorytion management, or customers’ relationship theory; flexible-manufacturing systems; (pro-management. duction) batching, scheduling and sequencing;Prerequisite: OMG 402 reliability/maintenance management; design/ strategy; routing/vehicle scheduling; quality;OMG 461. STRATEGY AND BUSINESS production-control systems; and planningSYSTEMS CONSULTING PRACTICUM models. Topics for the joint CIS/OMG seminars(Same as CIS 461 and STR 461) include: computer-integrated manufacturing,This course provides students with an introduc- network-based industries, performance eval-tion to strategy and business systems consult- uation of dynamic systems, business experting. It is aimed at students who wish to explore systems and artificial intelligence.career opportunities within the major consult- OMG 531. ANALYSIS OF PRODUCTIONing firms, but is also relevant for students con- SYSTEMSsidering a career as an independent consultant,or within a corporation’s internal consulting The course introduces the theory of productiongroup. The course focuses on three areas: and inventory systems, and disc usses mathemati-• The Consulting Industry: Students will exam- cal models used in designing and managing real-ine several types of consulting (e.g., strategic, world systems. Topics include: aggregate pro-operations, systems, human resource, and mar- duction planning, static and dynamic approachesketing) and understand where the major con- to operations scheduling, inventory controlsulting firms position themselves. The career with known and uncertain demand, flexible andpaths for graduates entering the industry, and high-volume manufacturing systems, hierarchicalthe skills and values necessary for success as a production planning systems and manufacturingconsultant will be scrutinized. resource planning.• The Business Systems Consulting Process:The creation of proposals, the winning of con-sulting engagements, and the preparation ofcontracts will be discussed. The typical stagesof a business systems consulting engagement(e.g., problem framing, analysis design, gather-ing data, interpreting results, architectural solu-tion, and presentation of recommendations)and managing different sorts of consultingprojects (e.g., operational improvement, sup-ply-chain optimization, quality improvement,strategy formulation, and organization design)will be examined.• Consulting Skills: The role of the consultantand the human dimension will be discussed(e.g., personal attributes of consultants,relationship building, and team building).Diagnostic tools and data gathering techniques(e.g., questionnaires and interviews) will bepresented. Frameworks for problem solving,and communicating recommendations will alsobe introduced.The course examines a wide range of modernglobal business challenges and opportunitiesfrom both the consultant’s and the manager’sperspectives and provides a learning platformto integrate and practice the skills and knowl-edge learned. 47
Simon Business School Course Catalog 2016-2017 ADMINISTRATION high-tech industries, focusing on the relation-ANDREW AINSLIE ship between competition and innovation andDean and Professor of Marketing on the marketing of new products.As dean of Simon Business School, Andrew Goettler’s research has been published in var-Ainslie will lead efforts to differentiate and ious academic journals including the Journalstrengthen the School’s curriculum, attract and of Political Economy, the RAND Journal ofretain faculty of the highest caliber, improve Economics, and the Journal of Marketingthe student experience, and develop strong Research. His paper, “Equilibrium in a Dynamicrelationships with alumni and the business Limit Order Market,” which appeared in thecommunity. Before joining Simon, he served Journal of Finance, was nominated for theas senior associate dean for the full-time MBA journal’s Smith-Breeden Prize and won theprogram at the UCLA Anderson School of NYSE award for the best paper on equity trad-Management from 2010 to 2014. While at UCLA, ing at the 2004 Western Finance AssociationAinslie’s responsibilities included admissions, Meeting. Before joining the Simon School instudent services, and career placement. In the 2012, Goettler was an assistant professor offour years Ainslie was at Anderson, the school marketing at the University of Chicago.increased its admissions more than 60 percent, BA, Economics, Miami Universityincreased placements more than 20 percent, PhD, Economics, Yale Universityand revised its curriculum to better meet thedemands of the market and the needs of the DAVID TILSONstudents. In addition to his duties as Anderson’s Associate Dean of the Full-Time MBAsenior associate dean, Ainslie was associate Program; Clinical Associate Professor ofprofessor of marketing at UCLA Anderson, Computers and Information Systemsand previously was assistant professor of Professor Tilson’s research explores technicalmarketing from 2000 to 2005. Prior to his time standards and mobile computing as well asat Anderson, Ainslie was assistant professor digital platforms and infrastructure. In anotherof marketing at Cornell University’s Johnson research stream he strives to improve oper-Graduate School of Management from 1997 ational efficiency in Health Care settings. Histhrough 2000. teaching interests include strategic and busi-Dean Ainslie’s major research interests are in ness systems consulting, information systems,economic and statistical models of consumer and business statistics. He has led and men-behavior and in direct marketing. In particular, tored dozens of student teams consulting withhe is focused on developing variance compo- local businesses of all sizes. He teaches in thenents models for a variety of environments. Simon Executive MBA program and has taughtTopics he has investigated include: new prod- customized executive courses on teamworkucts and movie diffusion, model performance, and project management. His industry experi-and consumer behavior uncovered through ence includes three years in strategy consult-choice modeling. Most recently, he is studying ing, mostly with McKinsey & Company, alongthe effect of store characteristics on consumer with a decade in R&D and project managementpurchasing behavior. in the telecom, high-tech and media industries.BSc, Electrical Engineering, University of Cape He has consulted for clients in financial ser-Town vices, insurance, telecom, software and energy.MBA, Marketing, University of Cape Town His track record of accomplishments includesPhD, Marketing and Statistics, University of a Royal Television Society (British equivalentChicago, Booth to an Emmy) for broadcast technology. Having lived and worked on three continents gives himRON GOETTLER an understanding of business and collaborationSenior Associate Dean for Faculty in an international context.and Research; James N. Doyle Sr.Professor of Entrepreneurship; BEng, Electrical and Electronic Engineering,Professor of Economics, Marketing, and Queen’s University of Belfast (UK)Entrepreneurship MSc, Telecommunications Engineering,Professor Goettler’s research spans quanti- University of London (UK)tative marketing, industrial organization, and MBA, Information Systems andfinance, with an emphasis on structural econo- Entrepreneurship, University of Texas at Austinmetric methods to understand consumer and PhD, Information Systems, Case Westernfirm behavior. He is particularly interested in Reserve University 48
Simon Business School Course Catalog 2016-2017 FACULTY Brickley, Clifford W. Smith Jr. and Jerold L. Core, she received USC’s highest teaching Zimmerman) was published by McGrawHill/ honor, the University Associates Award forGUY ARIE Irwin in 2009. The sixth edition is scheduled for Teaching Excellence, which is awarded eachAssistant Professor of Business 2015. Brickley, Smith, Zimmerman and Janice year to only two of the university’s faculty.Administration Willett authored a trade version of this text enti- Before her USC appointment, she served onProfessor Arie’s research interests include tled Designing Organizations to Create Value, the faculty of the Booth School of Business atthe study of employee incentives, strategic published by McGraw-Hill in 2003. Brickley has the University of Chicago. She is an elected fel-competition between firms, and the design of served as an associate editor of finance and low of the American Statistical Association andemployee roles in firms. His current research accounting journals. Several studies report that a former chair of the Business and Economicsfocuses on the internal design of firms and Brickley is among the most cited researchers Statistics Section. She has also served on theemployee incentives when the employee’s task in the areas of Corporate Governance and editorial boards of major academic journalsbecomes harder with effort. He is investigating Finance. In 2002, three of his published papers including the Journal of the American Statisticalhow these ideas can help software producers received the Journal of Financial Economics Association.improve the productivity and profitability of All Star Paper Award (based on number of In addition to her research in statistics andsoftware testing. Another application of this citations through 2001). From 1989 to 1991, financial modeling, she is widely respected forresearch is the design and compensation of he was chairman of the finance department her research reports on the commercial andsales forces. and research director at the University of residential real estate markets in SouthernArie’s research on strategic competition Utah’s Garn Institute of Finance. Prior to his California. She is frequently interviewed bybetween firms focuses on firms that operate position at the University of Utah, Brickley the national news media for her viewpointsin many markets. His research explains how was an associate professor of economics at on the real estate markets and within the lastlarger firms’ airlines can appear to be colluding the Simon School. He has served as chairman couple of years was quoted by The Wall Streetwhile actually competing. The research also of the Simon Faculty Curriculum Committee Journal, the New York Times, Bloomberg,shows why international firms may seem more and as Area Coordinator for Strategy and BusinessWeek, Forbes, the Chicago Tribune,productive than local firms, while the converse Organizations. Brickley is a past winner of the the Los Angeles Times, the Washington Post,may be true. Simon School’s Distinguished Teaching Award. Investors Business Daily and the San FranciscoOther research by Arie studies the effect of He has also been listed multiple times on the Chronicle, and has appeared on CNN, the CBSswitching costs on markets and shows that, School’s Teaching Honor Roll. In addition to Evening News, the Today Show, MarketWatchcontrary to the accepted wisdom, markets his academic achievements, Brickley has been and CNBC. Real Estate Southern CA Magazinein which consumers suffer a small cost when a consultant to major corporations and law listed her as one of the “50 Women of Influenceswitching between brands may be less profit- firms on organizational, franchising, valuations in Real Estate” in California.able to firms than markets without such costs. and antitrust issues. He has also held variousPrior to pursuing his PhD, Arie worked as an positions in government in the state of Oregon, BS, Mathematics, Statistics, and ComputerR&D engineer and manager in large defense including executive director of the Jackson- Science, University of Wisconsin - Madisonand communication firms. Josephine County CETA Program, public trans- MS, Statistics, Stanford University portation planner for the Rogue Valley Council PhD, Statistics, Stanford UniversityBSc, Computer Science and Philosophy, Tel Aviv of Governments and economic analyst for anUniversity, Israel economic development district. RICHARD G. COUCHMSc, Management Science, Tel Aviv University, Executive Professor, and AssociateIsrael BS, Economics, University of Oregon Director and Career Advisor for the Full-PhD, Managerial Economics and Strategy, MS, Economics, University of Oregon Time MS Finance ProgramKellogg School of Management, Northwestern PhD, Finance, University of Oregon Mr. Couch has over 30 years of corporate,University, Evanston, IL executive and turnaround management expe- DELORES CONWAY rience, covering over 500 assignments in aJAMES A. BRICKLEY Professor of Real Estate Economics and broad variety of businesses, in a total of 14Gleason Professor of Business Statistics countries. Since 1984, Mr. Couch has been theAdministration Professor Conway focuses on the Simon Founder, Chairman of the Board, CEO, andProfessor Brickley has research and teaching School’s planning activities and represents the Managing Principal of the Diablo Managementinterests in the economics of organizations, school in external engagement which includes Group (DMG), a nationwide management con-corporate governance and compensation enhancing corporate relations both domesti- sulting company based in the San Franciscopolicy, corporate finance, franchising and cally and internationally. Her research interests (East Bay) area that provides services primarilybanking. His papers have been published in include statistics, real estate, health care man- to companies, investment firms, banks, andthe Journal of Business, the Journal of Law and agement, finance, law and labor markets and creditors which are involved in mergers, acqui-Economics, The Journal of Finance, the Journal her papers have appeared in many academic sitions, turnarounds, workouts, reorganizations,of Accounting and Econ omics, the Journal of journals. and sales (of equity and assets). Through DMG,Financial Economics, the Journal of Economic Prior to joining the Simon School, Conway was he has served in various interim executive and/Perspectives, the Journal of Economic a tenured faculty member at the University of or advisory capacities in companies experi-Behavior and Organization, the Journal of Risk Southern California (USC) Marshall School of encing managerial, financial, or operationaland Insurance, the Journal of Financial and Business and the director of the Casden Real difficulties.Quantitative Analysis, Financial Management Estate Forecast at the USC Lusk Center for Real In addition, Mr. Couch has handled numerousand the Journal of Corporate Finance. The Estate. While teaching statistics in the MBA assignments as a Chapter 11 bankruptcy trusteefifth edition of Managerial Economics andOrganizational Architecture (authored by 49
Simon Business School Course Catalog 2016-2017and as a Trustee (Assignee) in Assignments- and financial information systems. His papers Journal of Economics, Marketing Science,for-the-Benefit-of-Creditors (ABC’s). Prior to have appeared in the Journal of Computing, Marketing Letters and the International Journalfounding DMG, Mr. Couch founded and man- Management Science, Decision Support of Industrial Organization. Before joining theaged RGC Associates, which operated troubled Systems and IEEE Transactions on Computers, Simon School in 2009, Ellickson was an assis-companies, usually in an Interim President/ among other journals. Prior to joining the Simon tant professor of economics at Duke University.CEO capacity. Mr. Couch was also a Senior School, Dewan was a faculty member at North Before joining the Simon School in 2009,Vice-President and Principal with INCO Venture western University’s Kellogg Graduate School Ellickson was an assistant professor of ecoCapital Management – where he assisted in of Management. He is a member of INFORMS, nomics at Duke University.the selection, growth and transition of ear- the Assoc iation for Information Systems, andly-stage companies. Following a 9-year career Beta Gamma Sigma. AB, Economics and Mathematics, University ofat Xerox in managerial and vice president roles BTech, Indian Institute of Technology, New Delhi California at Berkeleyin both the copier manufacturing and printing MS, Computers and Information Systems and PhD, Economics, Massachusetts Institute ofsystems groups, his early executive experience Operations Research, University of Rochester Technologyincluded general management roles in two PhD, Business Administration, University ofmid-sized companies, which he ultimately sold Rochester ALLYN EVANSto international buyers. In addition to his crisis Senior Lecturer of Communicationsmanagement experience, Mr. Couch has been GREGORY DOBSON Evans taught public speaking full time ata board member of several startup companies. Associate Professor of Operations Oklahoma State University and at NorthernHe is also the past Executive Director of the Management Oklahoma College as an adjunct facultyTri-Valley Technology Enterprise Center (TTEC] Professor Dobson’s current work concentrates member. She also taught marketing, business– an early-stage Incubator and Technology on the application of process improvement law, and career development at several col-Transfer organization working with Lawrence principles to health care and other industries. leges including Texas Tech University. EvansLivermore Labs and Northern California Private The methodology emp loyed is known as has extensive communications experienceEquity groups. He periodically accepts coun- “Six Sigma,” which refers to a set of tools for having worked with organizations includingselor/advisor/mentor roles with CEOs who are doing fact-based decision making in process Toastmasters International, Lubbock (TX) Areamanaging rapid change in their own compa- improvement. He teaches an elective course Coalition for Literacy, Women’s Protectivenies. on Six Sigma and Lean as well as the core Services Inc., and Court Appointed SpecialMr. Couch received the Simon School Operations course. He remains interested in Advocates Inc. (CASA). She founded Live aDistinguished Alumni Award at the University the interface of operations and marketing. Powerful Life, an online community for women,of Rochester, and has served on the Simon Examples include work on the management has offered audio courses for writers, andExecutive Advisory Board and was the first of product variety, product line design, and served as associate dean of workforce devel-Chairman of the Simon Alumni Advisory Board. the interface of production and distribution. opment and continuing education at SouthHe is a frequent panelist/presenter at industry His past work was in job shop scheduling Plains College (TX).conferences and has taught numerous execu- and batch manufacturing. His articles havetive lecture series programs in graduate busi- appeared in Management Science, Marketing BA, Psychology, University of Mississippiness schools. Mr. Couch is a Navy Veteran, and Science, Operations Research, Manufacturing MBA, Texas Tech Universitylives with his wife, Deborah, and two children, and Service Operations Management, andAliyah and Zachary, in Fairport, New York. Transportation Science. He is associate editor MARSHALL FREIMER for Interfaces and a member of the editorial Professor of Management Science &BS, Social Sciences, University of Buffalo board of the International Journal of Services Computers and Information SystemsMS, Education, University of Rochester and Operations Management and Opera t ions (retired)MBA, University of Rochester Management Education Review. He is a mem Professor Freimer has teaching and research ber of INFORMS, ASQ, and Beta Gamma Sigma. interests in applied probability and optimiza-RAJIV M. DEWAN tion. He currently utilizes some of this workXerox Professor of Business, Professor BS, Operations Research and Industrial in the analysis of problems in informationof Computers & Information Systems; Engineering, Cornell University systems and marketing. His work appears inDirector of the MS Business Analytics PhD, Operations Research, Stanford University management, engineering, economics, statis-Program tics and mathematics journals. He is co-author,Professor Dewan has teaching and res earch PAUL ELLICKSON with Leonard S. Simon, of the book Analyticalinterests in electronic commerce, organiza- Professor of Economics & Marketing; Marketing. He has held a Ford Foundationtional issues in management of information Area Coordinator, Marketing Faculty Fellowship and has won the Simonsystems, the information technology industry, Professor Ellickson’s research interests lie at School Superior Teaching Award.and financial information systems. He has won the intersection between quantitative market-three Best Paper Awards for research, done in ing and industrial organization, with a focus AB (summa cum laude), Mathematics, Harvardcollaboration with his colleagues at the Simon on using structural modeling to understand UniversitySchool, in the use of information systems stan- the forces that drive strategic interaction and PhD, Mathematics, Harvard Universitydards in organizations, redesign of business optimal decision making. He is particularlyprocesses and management of Web sites. His interested in modeling the importance ofcurrent research interests include marketing dynamic and spatial competition in retail trade.on the Internet, the Internet industry, strategic Ellickson’s research has been published inuse of technology, the use of standards in various academic journals including the RANDmanaging information systems, and accounting 50
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