New Product Development Toronto

Meet Pat (Lp) CamozziRenaissance Man of Marketing CommunicationLp Camozzi, founder of LpFocus, is truly a RenaissanceMan of Marketing Communication – an Ivey Biz SchoolAd Man who also teaches marketing and advertising atthe university level, skis double blacks and publishespoetry.Could your company use a strategic marketingcommunications template from someone who actuallyhas both sides of his brain working? An experiencedmarketing communications consultant, focus groupmoderator and copywriter who can focus your vision,create your positioning slogan and write words thatsing – in both traditional and online mediums.It’s the perfect, low-fat, strategic creative combo diet.And it has only taken Lp 35+years of experience to gethim to this place in his life. He’s ready to providecreative solutions for any marketing communicationchallenge you can throw at LpFocus.Communication StrategyStart with a communication strategy templateWith over 35 years experience in marketing communications, what really keepsus energized is the opportunity to solve marketing communication puzzles –especially for new product launch situations.We learned long ago that a great communication strategy template leads to greatcopywriting. So we built our own. We call it MCAPS(TM).

PortfolioWhere strategy meets professional copywritingLp Camozzi’s love for advertising began as a teenager while channel surfing latenight commercials.An Honours degree in Marketing from the Ivey School of Business and someproduct management Client side experience at Libby’s/Nestle led him to theAgency side. Here Lp account managed some of the largest advertised packagedgoods accounts in Toronto like Colgate-Palmolive, Carling O’Keefe and CanadaPackers. New product launches included Montclair Mineral Water, PalmoliveCrystal Clear, Cincinnati Cream and Miller High Life to name a few.But Lp’s true calling came when he began professional copywriting for a living.He started his own creative boutique in 1986 in Vancouver. Major new productlaunch successes included Babykins fitted cloth diapers, Canterbury ClassicCoffees, Jim’s Mowing and a host of others. In 2001, he relocated to magicalMontreal where he continues to build brands while teaching advertising andmarketing courses part time at Concordia University.You’ll see all this in his work. A sound strategic communications template basedon packaged goods expertise – executed by a professional copywriting abilitythat just keeps getting more creative.That’s Lp Camozzi. That’s LpFocus. Where you build your brand.

Key CopyBuild your brand – in five words or lessCompany slogans are an art unto themselves.Great company slogans last a very long time. Because they can summarize anentire brand personality in five words or less – ideally three. And in today’s shortattention span twitter world – less is definitely more.Just look at our headline, copy writing and company slogans portfolio.Successful copy writing we created years ago still stands up today. Because ofour MCAPS communication strategy template.At LpFocus, we believe that breakthrough art direction does attract buyerinterest – but persuasive copywriting always closes the sale. Our persuasiveheadlines will grab reader interest in traditional media. Even more so on yourwebsite where SEO copywriting is required.After headlines engage, excite or even tease the reader, succinct copy writingtells your brand story. Then we seal the deal with your very own companyslogan.People do still read – they just read less in any one place. So if you can’t afford tobe missed when you get your opportunity to speak. Hire a professionalcopywriter.Contact info: Mobile: 514 944 1709 Phone: 514 937 2940Lp Camozzi Email: [email protected] Web: www.lpfocus.comDivision of Lp Creative630 rue de la CongregationMontréal, Quebec, CanadaH3K 2J2