Godrej Brand Guidelines

Pirojshanagar, Vikhroli,D GBRAND MANUAL GODREJ Mumbai- 400079, India. version 01 | 2021 www.Godrej.com Visual Brand Guidelines

G Introduction The Brand These guidelines describe the visual and verbal elements that represent Godrej brand identity. This includes our name, logo and other elements such as colour type and graphics. Sending a consistent and control message of who we are is essential to presenting a strong uni ed image of our company. These guidelines re ect Godrej’s commitment to quality, consistency and style. The Godrej brand including the logo, name, colours and identifying elements, are valuable company assets. Each of us is responsible of protecting the company’s intrests by unauthorized or incorrect use of the Godrej’s name or mark. Brand Guidelines 02 Brand Guidelines 15

Social Media GODREJ Our Strory Our Companies Brighter Living Our Goals Investers Careers Media Contact us Hello, 1/7 We are Godrej. +91-22-6796 5656 / 5959 [email protected] Contents G Search for products, people, news, careers and more... Copywright © 2021. Godrej.com | Disclaimer | Privacy policy | T&C Brand Guidelines 14 Brand Guidelines 03

MOOD Stationary Branding Mock up BOARD GODREJ Stationary & Branding mockup GODREJ Pirojshanagar, Vikhroli, GODREJ Mumbai- 400079, India. +91-22-6796 5656 / 5959 [email protected] www.Godrej.com www.godrej.com GODREJ 05:36 98% 2 godrej.com GODREJ GODREJ GODREJ Search for products, people, news, careers and more... Siddhanth Verma Pirojshanagar, Vikhroli, GODREJ Design Head Mumbai- 400079, India. 808392**** +91-22-6796 5656 / 5959 [email protected] [email protected] www.godrej.com www.Godrej.com GODREJ Brand Guidelines | Corporate Mood Board 04 Brand Guidelines | Corporate Stationary 13

Stationery GODREJ Pirojshanagar, Vikhroli, About Logo Mumbai- 400079, India. GODREJ The Godrej company word mark is both simple and memorable. A visual representation +91-22-6796 5656 / 5959 of the Godrej brand’s essence of ‘brighter living. They have a strong belief in achievability, JSiddhanthVerma [email protected] desirability, experience and, above all, expression of progress. This leads to the four value www.Godrej.com pillars of the brand: expression, progression, experience and empathy. Gotham typeface is used for its new logo. I selected this font because it has very Design Head geometric structure, fresh and masculine. It’s design doesn’t feature any unnecessary lines. Its high quality Sans-serif with perfect character engineering. It’s humanistic, 808392**** neutral, refreshing design. [email protected] “GOTHAM- The font to believe in” This font lent an air of its solidity, durability, and www.godrej.com Trustworthinism. Front design Back design Logo rough & explorations GODREJ GODREJ GODREJ GODREJ Pirojshanagar, Vikhroli, Mumbai- 400079, India. +91-22-6796 5656 / 5959 [email protected] www.Godrej.com + =GODREJ GODREJ colour denotes the sky, Godrej in Gotham typeface 05 space and developement. denotes versatility. Brand Guidelines | Corporate Stationary 12 Brand Guidelines | Corporate Logo

Logo Construction Incorrect Applications G Our logo symbolises and Incorrect use of the Godrej company identity damages the brand summarises what we stand for. image and compromises the effect of a powerful communication It represents the individuality tool. and distinctiveness of our company. GODREJ 1x GODREJ GODREJ The Godrej logo comprises of two elements, 5x Avoid using a black logo Avoid using logo with 1. The word GODREJ x with blue background. contextually coloured 2. The square shape lled with Height = 1x, Length = 5x. background. blue colour. Logo ratio = 5:1 Both the elements have a xed GODREJ GODREJ relationship as described in the logo speci cations and should Avoid changing the font Avoid stretching or alter the logo not be used in isolation of each other. GODREJ 7x GODREJ GODREJ 7x Avoid using different color. Avoid using graphic effects like drop shadows, dimensions or x GODREJ gradients etc. Height = 7 x, Length = 7 x. Avoid cropping and cutting. GODREJ Logo ratio = 1:1 Brand Guidelines | Corporate Logo Avoid recreate, retype or redraw. Brand Guidelines | Corporate Logo 06 11

Color VariantsGODREJ GODREJGodrej Blue Clear space exclusion zoneGODREJGODREJ RGB: 39 152 252 6x Wherever possible, the brand marks should appear in white on a blue squareHEX: #2798FCThe exclusion zone for the Godrej background. Where this is not feasible, the following variants may be used.CMYK: 71 36 0 0Logo is calculated using the ‘x-x GODREJ Under no circumstances should the brand marks be reproduced in any other hieght’ of letters of the Godrej wordmark. The extra measures 3x Gcolour. above and below the word mark is 3x in height, hence the edges x GODREJ of blue square is 6x in hieght. The dashed line around the mark 3x indicates the minimum exclusion Godrej Blue brand marks zone into which nothing should GODREJ intrude. This zone which measures The brand marks appear in white on a Godrej blue background. as much as the height of the word This is the primary representation of the Godrej brand marks, to be used wherever possible. Godrej, on all sides, has been designed to ensure that the mark never appears cluttered by other xx graphics. x GODREJ GODREJ GODREJ Minimum size Black brand marks Reversed white brand mark Print .5” width (12.7 mm) Digital 30px width In a limited number of applications, When there is a dominant 0.1” height GODREJ 6.5px GODREJ such as faxes, memos or dark background, the brand (2.54 mm) height single-colour advertising, a solid marks appear in reverse black version of the brand marks white. may be used. Never use tints of black Image background .5” width (12.7 mm) 30px width GODREJ GODREJ When placed on imagery with a light 0.5” height GODREJ 30px GODREJ background, the brand marks appear (12.7 mm) height in Godrej Blue. When placed on imagery with a dark background, the brand marks appear in reverse white. Ensure that the brand marks are visible and completely legible at all times. Brand Guidelines | Corporate colour 10 Brand Guidelines | Corporate Logo 07

Logo Type BOLDGOTHAM Color palette Our primary typeface ABCDEFGHIJKLMNOPQRSTVWXYZ Sky blue embodies progression – The primary font for all abcdefghijklmnopqrstuvwxyz big ideas, blue sky thinking, Godrej communications 123456789 !@#$%^&*(),.?/: technology and innovation. is Gotham in Book, Bold, Medium, Regular Family. EAlsoitstandsforexcellence, Godrej Blue Typography for electronic reliability and strength of theRGB: 39 152 252 documents company’s products.HEX: #2798FC Gotham and Univers CMYK: 71 36 0 0 should be used for RGB: 29 29 27 electronic documents. HEX: #1D1D1B Gotham is the preferred CMYK: 0 0 0 100 type for headings and univers for body text. MEDIUM ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*(),.?/: ULNIIVGERHS T RGB: 102 190 190 HEX: #66BEBE ABCDEFGHIJKLMNOPQRSTVWXYZ CMYK: 60 2 29 0 abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*(),.?/: Brand Guidelines | Corporate Typography 08 Brand Guidelines | Corporate Colour 09