Digital in 2018 - Southeast Asia Part 1

DATA SOURCES USED IN THIS REPORT & NOTES ON METHODOLOGIES POPULATION DATA: United Nations World Population Test (December 2017). Website rankings from 2018). Mobile app rankings and app usage insights Prospects, 2017 Revision; US Census Bureau (accessed SimilarWeb (Q4 2017) and Alexa (December 2017). taken from App Annie’s 2017 Retrospective and Why January 2018); United Nations World Urbanization Google search query rankings from Google Trends You Mobile Strategy Needs Apps reports – for more Prospects, 2014 Revision. Literacy rates from UNESCO (data for 12 months to January 2018). Frequency of details, visit http://bit.ly/AppAnnie2017. (accessed January 2018). GDP data from World Bank use and TV viewing habits from Google Consumer E-COMMERCE DATA: Statista Digital Market Outlook, (accessed January 2018). Median age data from US Barometer (accessed January 2018)**. e-Commerce, e-Travel, and digital media industry Census Bureau (accessed January 2018). SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: reports (accessed January 2018). For more info, visit DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Latest reported monthly active user numbers from http://www.statista.com. GlobalWebIndex (Q2 & Q3 Barometer (accessed January 2018)**. Facebook, Tencent, VKontakte, LINE, Kakao, Google, 2017)*; Google Consumer Barometer (accessed DIGITAL ATTITUDES DATA: GlobalWebIndex (Q2 & Q3 Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snap, January 2018)**. 2017)*; Google Consumer Barometer (accessed as quoted directly in company documents, or as FINANCIAL INCLUSION DATA: World Bank Global January 2018)**. reported by reputable media (all latest data available Financial Inclusion (accessed January 2018). INTERNET USER DATA: InternetWorldStats (accessed at time of publishing in January 2018). Time spent on NOTES: Some ‘annual growth’ figures are calculated January 2018); ITU, Individuals Using the Internet, social media from GlobalWebIndex (Q2 & Q3 2017)*. using the data reported in Hootsuite and We Are 2016; Eurostat online database, Individuals – internet Facebook and Instagram age and gender figures Social’s Digital in 2017 report: http://bit.ly/GD2017GO. use (accessed January 2018); CIA World Factbook extrapolated from Facebook data (January 2018). *GlobalWebIndex manages a panel of more than 18 (accessed January 2018); Northwestern University in Facebook reach and engagement data from Locowise; million connected consumers, collecting data every Qatar, Media use in the Middle East, 2017 (accessed data represents monthly averages for full-year 2017. quarter across 40 countries around the world, and January 2018); national government and regulatory MOBILE PHONE USERS, MOBILE CONNECTIONS, AND representing 90% of the global internet population. body websites; government officials cited in reputable MOBILE BROADBAND DATA: Latest reported global and Visit http://www.globalwebindex.net for more details. media. Mobile internet use data from GlobalWebIndex national data from GSMA Intelligence (Q4 2017); **Google’s Consumer Barometer polls a nationally (Q2 & Q3 2017)* and extrapolation of data from extrapolated global data from GSMA Intelligence representative total population (online & offline) aged Facebook (January 2018). Time spent, and mobile (January 2018); Ericsson Mobility Report (November 16+ in each country surveyed except in Argentina, internet usage and penetration data extrapolated 2017). Usage data extrapolated from GlobalWebIndex Brazil, China, India, Japan, South Korea, Malaysia, from GlobalWebIndex (Q2 & Q3 2017)*. Share of web (Q2 & Q3 2017)*; Google Consumer Barometer Mexico, Philippines, Vietnam, and the USA, where the traffic data from StatCounter (January 2018). (accessed January 2018)**. GSMA Intelligence Mobile sample base is aged 18+. For more details, visit Frequency of internet use data from Google Connectivity Index (accessed January 2018): http://www.consumerbarometer.com/. Consumer Barometer (accessed January 2018)**. http://www.mobileconnectivityindex.com/ Internet connection speed data from Ookla’s Speed Smartphone Life Management Activity data from11 Google Consumer Barometer (accessed January

NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES This report uses data from a wide variety of organisation using the same methodology numbers are published less frequently. As a sources, including market research agencies, and approach in each wave. result, there are a number of countries in this internet and social media companies, Similarly, reports of internet user numbers report where the number of social media governments and public bodies, news media, vary considerably between different sources, users equals the number of internet users. journalists, and our own internal analysis. due to the complex nature of collecting this It’s unlikely that 100 percent of internet users Wherever possible, we’ve prioritised data data. In part, this is because there are fewer in any given country will use the same social sources that provide broader geographical commercial imperatives for governments and media platform though, so in cases where coverage, in order to minimise the potential regulators to collect and publish regular internet and social media user numbers are variations between data points, and offer internet user data compared to, for example, the same, it’s likely that the actual number of more reliable comparison across countries. the regular user number updates published internet users will be higher than the number However, where we believe that an individual by social media companies, who depend on we’ve reported. metric provides a more reliable reference, such data to sell their products and services. Lastly, in some instances in this year’s report, we’ve used such individual numbers to However, the latest user numbers published metrics may have decreased year-on-year ensure the most accurate reporting. by these companies can be a useful proxy for due to corrections in the source data, actual Furthermore, due to differing data collection the number of internet users in countries declines in user numbers, and changes in the and preparation methodologies used by where no other reliable data are available, primary data source we’ve used in our these organisations, as well as the different because all active social media users must reporting due to reasons such as increased sample periods during which the data were have an active internet connection in order reliability, or the non-availability of updated collected, there may be significant to access social media. numbers from previous providers. differences in the reported metrics for similar Because of this, on occasion, we’ve used the If you have any questions about specific data points throughout this report. latest monthly active user data from social data points in these reports, or if you’d like to In particular, data collected via surveys often media companies to inform our internet user offer your organisation’s data for vary from one report to another, even if those numbers, especially in less-developed consideration in future reports, please email data have been collected by the same economies, where ‘official’ internet user our reports team: [email protected]

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