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Home Explore Digital in 2018 - Southeast Asia Part 1

Digital in 2018 - Southeast Asia Part 1

Published by Supoet Srinutapong, 2018-01-31 00:32:21

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NPWOAERRSTTTH1-:DSOIGUITTAHLEIANS2T0A18SIINAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION

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COUNTRIES INCLUDED IN EACH ASIA REPORT NPWOAERRSTTTH1-: SPEOAAURSTTTH2-: DCIEGNITATLRIANL20A1S8IIAN SDOIGUITTAHLEINRN20A18SIIAN NPWOAERRSTTTH1-: SPEOAAURSTTTH2-: EDAIGSITTAELRINN20A1S8IIAN NDWOIGERISTTHATELERIRNNN2A0FA1RS8ICIIANA DWIGEISTATLEIRNN20A1S8IIAN ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DSOIGUITTAHLEIANS2T0A18SIINA DSOIGUITTAHLEIANS2T0A18SIINA ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION CENTRAL SOUTHERN ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION EASTERN ASIA ASIA ASIA WESTERN ASIA WESTERN ASIA SOUTHEAST ASIA SOUTHEAST ASIAPART 1: NORTH-WEST PART 2: SOUTH-EAST KAZAKHSTAN AFGHANISTAN PART 1: NORTH-WEST PART 1: SOUTH-EAST BRUNEI KYRGYZSTAN BANGLADESH INDONESIA ARMENIA BAHRAIN CHINA CAMBODIA MALAYSIA AZERBAIJAN IRAQ TAJIKISTAN BHUTAN HONG KONG LAOS PHILIPPINES TURKMENISTAN INDIA SINGAPORE CYPRUS KUWAIT IRAN JAPAN MYANMAR TIMOR-LESTE GEORGIA OMAN UZBEKISTAN KOREA, NORTH THAILAND QATAR MALDIVES KOREA, SOUTH VIETNAM ISRAEL SAUDI ARABIA NEPAL JORDAN UNITED ARAB EMIRATES MACAU LEBANON YEMEN PAKISTAN MONGOLIA PALESTINE SRI LANKA TAIWAN SYRIA TURKEY3

CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTSGLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTANAFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIAALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILANDALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTEAMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGOANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAUANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGAANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGOANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIAARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEYARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTANARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS.AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALUAUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDAAZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINEBAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E.BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K.BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A.BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAYBELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTANBELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATUBELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELABENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAMBERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS.BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS.BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNABONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARABOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN1BBROATZSIWL ANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE

GLOBAL OVERVIEW5

JAN DIGITAL AROUND THE WORLD IN 20182018 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION 55%URBANISATION: 53%PENETRATION: 42%PENETRATION: 68%PENETRATION: 39%PENETRATION:6 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS +7% +13% +4% +14% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +362 MILLION +360 MILLION +248 MILLION +218 MILLION7 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN INTERNET PENETRATION BY REGION2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 88% 94% 74% WESTERN 90% 77% 50% CENTRAL EUROPE ASIA THE SOUTHERN 57% EASTERN CARIBBEAN EUROPE ASIA 48% NORTHERN 49% 65% 36% AFRICA SOUTHERN CENTRAL 61% WESTERN 39% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 12% 58% 68% 27% EASTERN AFRICA SOUTH GLOBAL AMERICA 51% 69% AVERAGE: 53% SOUTHERN OCEANIA AFRICA8 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN SOCIAL MEDIA PENETRATION BY REGION2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 70% 66% 45% WESTERN 54% 56% 12% CENTRAL EUROPE ASIA THE SOUTHERN 64% EASTERN CARIBBEAN EUROPE ASIA 40% NORTHERN 38% 55% 20% AFRICA SOUTHERN CENTRAL 59% WESTERN 11% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 6% 55% 63% 7% EASTERN AFRICA SOUTH GLOBAL AMERICA 31% 55% AVERAGE: 42% SOUTHERN OCEANIA AFRICA9 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY BY REGION2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 103% 123% 157% WESTERN 119% 126% 98% CENTRAL EUROPE ASIA THE SOUTHERN 103% EASTERN CARIBBEAN EUROPE ASIA 74% NORTHERN 106% 108% 91% AFRICA SOUTHERN CENTRAL 96% WESTERN 89% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 58% 141% 115% 61% EASTERN AFRICA SOUTHGLOBAL AMERICA 147% 110%AVERAGE:112% SOUTHERN OCEANIA AFRICA10 SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS FACEBOOK 2,167 YOUTUBE 1,500 WHATSAPP 1,300FB MESSENGER 1,300 WECHAT 980 QQ 843 INSTAGRAM 800 TUMBLR** 794 QZONE 568 SINA WEIBO TWITTER 376 DATA CORRECT TO: 330 27 JANUARY 2018 BAIDU TIEBA* 300 SOCIAL NETWORK SKYPE* 300 MESSENGER / CHAT APP / VOIP 260 LINKEDIN** 260 VIBER* 255 250 SNAPCHAT** 203 REDDIT 200 LINE 117 PINTEREST 100 YY 97 63 TELEGRAM* VKONTAKTE 49 BBM* KAKAOTALK11 SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017.

JAN TOP MESSENGER APPS BY COUNTRY2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14)12 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.

WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. We’re using that connectivity in almost every aspect of our lives, whether it’s chatting with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands need to evolve beyond today’s siloed approach to digital, and build seamless digital integration into everything they do – just as our audiences already have. Here are some tips to help with that: Start with what people Focus on creating Make it easy for people Harness digital tools to really need and want, mutual value at every to buy online as soon keep the conversation and not just what the opportunity, instead of going, even after you simply ‘selling more stuff’ as they’re ready, make a successful sale technology can do wherever they are To learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.13

HOOTSUITE’S PERSPECTIVE: 2018 SOCIAL TRENDS The evolution of social ROI. It's the end of the road for vanity metrics. Expect to see more organisations evolve their metrics as they look to quantify social’s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV. In 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networks—such as mobile video views—might not help your organisation achieve your own business outcomes. Trust declines, while peer influence rises. From Trump’s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. It’s clear we’re moving away from trusting traditional institutions—and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever. Humans, meet AI. The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it’s still unclear whether customers will value these human- less engagements. The promise (and reality) of social data. From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisations must recalculate the effort and resources needed to turn social data into a true—and unified—source of customer insights. Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the year’s key social network and digital trends.14

CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018 ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD11

IN-DEPTH COUNTRY PROFILES16

CAMBODIA17

JAN DIGITAL IN CAMBODIA2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION USERS MEDIA USERS CONNECTIONS SOCIAL USERS 16.13 8.00 7.00 29.20 6.30 MILLION MILLION MILLION MILLION URBANISATION: MILLION vs. POPULATION: 21% PENETRATION: PENETRATION: PENETRATION: 181% 50% 39% 43%18 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE USERS MEDIA USERS CONNECTIONS SOCIAL USERS +12% +43% +6% +43% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +2 MILLION SINCE JAN 2017 +2 MILLION +843 THOUSAND +2 MILLION19 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 16.13 51.2% 48.8% +1.5% 25.7 MILLIONPOPULATION LIVING GDP PER LITERACY FEMALE YEARS OLD IN URBAN AREAS CAPITA (TOTAL) LITERACY MALE LITERACY 21% $3,744 77% 71% 85%20 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 8.00 50% 7.20 45% MILLION MILLION21 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK 4.12 4.12 1.76 4.13 MILLION MILLION MILLION MILLION22 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.

JAN SHARE OF WEB TRAFFIC BY DEVICE2018 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS LAPTOPS & MOBILE TABLET OTHER DESKTOPS PHONES DEVICES DEVICES56% 41% 3% [N/A]YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: +22% -17% -40% [N/A]23 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.

JAN ALEXA’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES # WEBSITE TIME PAGES 01 YOUTUBE.COM 8M 18S 4.79 2.70 02 SABAY.COM.KH 9M 34S 6.34 11 POPULAR.COM.KH 5M 38S 2.03 03 GOOGLE.COM.KH 6M 16S 8.20 1.50 04 KHMERLOAD.COM 5M 35S 3.92 12 BONGACAMS.COM 4M 22S 3.90 05 GOOGLE.COM 7M 32S 8.56 2.12 06 FACEBOOK.COM 10M 21S 4.00 13 TVFB.NEWS 2M 58S 3.46 07 FRESHNEWSASIA.COM 8M 40S 3.90 1.80 08 YAHOO.COM 4M 02S 3.61 14 DAP-NEWS.COM 7M 51S 3.31 09 KHMER24.COM 14M 12S 7.76 9.27 10 TODAYSHARING.COM 5M 21S 3.10 15 BLOGSPOT.COM 2M 38S 3.34 16 KOHSANTEPHEAPDAILY.COM.KH 6M 07S 17 POSTNEWS.MEDIA 2M 59S 18 WIKIPEDIA.ORG 4M 16S 19 XNXX.COM 12M 46S 20 INSTAGRAM.COM 5M 23S24 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN TOP GOOGLE SEARCH QUERIES IN 20172018 RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX # QUERY INDEX 01 VINA24H 100 11 MINH 22 02 KHMER 89 12 MINH NGOC 19 03 YOUTUBE 61 13 VIDEO 17 04 FACEBOOK 53 14 YOU 16 05 WWW 53 15 KHMER LOTTERY 15 06 GOOGLE 51 16 XOSO 14 07 CAMBODIA 47 17 GMAIL 11 08 TRANSLATE 35 18 7M 11 09 XO SO 24 19 FACEBOOK LOGIN 10 10 GOOGLE TRANSLATE 24 20 KHMER24 925 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN SOCIAL MEDIA USE2018 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION MEDIA USERS 7.00 43% 6.30 39% MILLION MILLION26 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN FACEBOOK USAGE ANALYSIS2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERSTOTAL NUMBER OF ANNUAL CHANGE IN PERCENTAGE OF PERCENTAGE OF PERCENTAGE OFMONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS FACEBOOK PROFILES FACEBOOK PROFILESFACEBOOK USERS vs. JANUARY 2017 ACCESSING VIA MOBILE DECLARED AS FEMALE DECLARED AS MALE7.00 +43% 90% 39% 61%MILLION27 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.

JAN AVERAGE FACEBOOK PAGE POST REACH2018 AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE MONTHLY AVERAGE POST REACH AVERAGE ORGANIC PERCENTAGE OF PAGES AVERAGE PAID REACH CHANGE IN PAGE LIKES vs. PAGE LIKES REACH vs. PAGE LIKES USING PAID MEDIA vs. TOTAL REACH +0.03% 11.3% 11.0% 24.3% 28.9%28 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.

JAN AVERAGE FACEBOOK ENGAGEMENT RATES2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK PAGE VIDEO POSTS PAGE PHOTO POSTS PAGE LINK POSTS PAGE STATUS POSTS PAGE POSTS (ALL TYPES) 4.83% 6.27% 4.37% 3.33% 4.04%29 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.

JAN INSTAGRAM USAGE ANALYSIS2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDERTOTAL NUMBER OF ACTIVE INSTAGRAM FEMALE USERS AS A MALE USERS AS AMONTHLY ACTIVE USERS AS A PERCENTAGE PERCENTAGE OF ALL PERCENTAGE OF ALLINSTAGRAM USERS ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS OF TOTAL POPULATION660.0 4% 48% 52% THOUSAND30 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIONS BY TYPE2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE BROADBAND (3G & 4G)CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID29.20 181% 93% 7% 52% MILLION31 SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY INDEX2018 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITYOVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES50.12 43.82 58.49 54.15 45.47 OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUMPOSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 10032 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/

JAN FINANCIAL INCLUSION FACTORS2018 PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE HAS A BANK HAS A MAKES AND / OR RECEIVES MAKES ONLINE PURCHASES ACCOUNT CREDIT CARD MOBILE PAYMENTS VIA GSMA AND / OR PAYS BILLS ONLINE 22% 3% 13% 0.6% PERCENTAGE OF WOMEN PERCENTAGE OF MEN PERCENTAGE OF WOMEN PERCENTAGE OF MEN WITH A CREDIT CARD WITH A CREDIT CARD MAKING INTERNET PAYMENTS MAKING INTERNET PAYMENTS 2% 4% 0.3% 0.9%33 SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION.

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JAN DIGITAL IN LAOS2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION USERS MEDIA USERS CONNECTIONS SOCIAL USERS 6.91 2.40 2.40 6.30 2.20 MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: 41% 35% 35% 91% 32%35 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE USERS MEDIA USERS CONNECTIONS SOCIAL USERS +33% +33% +6% +47% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +600 THOUSAND +600 THOUSAND +700 THOUSAND +342 THOUSAND36 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 6.91 50.1% 49.9% +1.5% 23.4 MILLION GDP PER LITERACY FEMALE YEARS OLDPOPULATION LIVING CAPITA (TOTAL) LITERACY MALE IN URBAN AREAS LITERACY 41% $6,196 80% 73% 87%37 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 2.40 35% 2.20 32% MILLION MILLION38 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK 1.54 1.51 1.09 1.26 MILLION MILLION MILLION MILLION39 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.

JAN SHARE OF WEB TRAFFIC BY DEVICE2018 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS LAPTOPS & MOBILE TABLET OTHER DESKTOPS PHONES DEVICES DEVICES 9% 90% 2% [N/A]YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: +2% +0.4% -26% [N/A]40 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.

JAN ALEXA’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES # WEBSITE TIME PAGES 01 YOUTUBE.COM 8M 18S 4.79 11 KAPOOK.COM 5M 14S 3.49 02 GOOGLE.LA 5M 36S 6.93 12 GOAL.IN.TH 5M 34S 3.52 03 GOOGLE.COM 7M 32S 8.56 13 PANTIP.COM 5M 08S 4.06 04 GOOGLE.CO.TH 7M 07S 10.18 14 WIKIPEDIA.ORG 4M 16S 3.31 05 FACEBOOK.COM 10M 21S 4.00 15 TXXX.COM 5M 04S 2.84 06 YAHOO.COM 4M 02S 3.61 16 SAVEFROM.NET 3M 03S 1.32 07 BLOGSPOT.COM 2M 38S 2.12 17 SANOOK.COM 3M 36S 2.75 08 MOVIE2FREE.COM 3M 21S 4.55 18 ASK.COM 1M 59S 1.92 09 LIVE.COM 4M 03S 3.41 19 POPADS.NET 0M 46S 1.89 10 BONGACAMS.COM 4M 22S 2.03 20 DKN.TV 3M 53S 2.2641 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN TOP GOOGLE SEARCH QUERIES IN 20172018 RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX # QUERY INDEX 100 10 01 หนงั 40 11 บ้าน  บอล 9 02 บอล 33 9 03 เพลง 27 12 DOWNLOAD 9 24 8 04 FACEBOOK 18 13 บอล  วนั  นี 2 8 05 YOUTUBE 14 14 เพ  ง 8 06 GOOGLE 12 15 บอล  สด 8 11 8 07 ผล  บอล 11 16 TRANSLATE 7 08 WWW 17 คอร์ด  เพลง 09 ด ู หนงั 18 หวย 10 LAOS 19 XX 20 YOU42 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN SOCIAL MEDIA USE2018 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION MEDIA USERS 2.40 35% 2.20 32% MILLION MILLION43 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN FACEBOOK USAGE ANALYSIS2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERSTOTAL NUMBER OF ANNUAL CHANGE IN PERCENTAGE OF PERCENTAGE OF PERCENTAGE OFMONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS FACEBOOK PROFILES FACEBOOK PROFILESFACEBOOK USERS vs. JANUARY 2017 ACCESSING VIA MOBILE DECLARED AS FEMALE DECLARED AS MALE2.40 +33% 92% 43% 57%MILLION44 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.

JAN AVERAGE FACEBOOK PAGE POST REACH2018 AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE MONTHLY AVERAGE POST REACH AVERAGE ORGANIC PERCENTAGE OF PAGES AVERAGE PAID REACH CHANGE IN PAGE LIKES vs. PAGE LIKES REACH vs. PAGE LIKES USING PAID MEDIA vs. TOTAL REACH +0.04% 8.9% 0.8% 27.4% 35.2%45 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.

JAN AVERAGE FACEBOOK ENGAGEMENT RATES2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK PAGE VIDEO POSTS PAGE PHOTO POSTS PAGE LINK POSTS PAGE STATUS POSTS PAGE POSTS (ALL TYPES) 1.71% 1.34% 1.28% 2.09% 1.00%46 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.

JAN INSTAGRAM USAGE ANALYSIS2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDERTOTAL NUMBER OF ACTIVE INSTAGRAM FEMALE USERS AS A MALE USERS AS AMONTHLY ACTIVE USERS AS A PERCENTAGE PERCENTAGE OF ALL PERCENTAGE OF ALLINSTAGRAM USERS ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS OF TOTAL POPULATION240.0 3% 58% 42% THOUSAND47 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIONS BY TYPE2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE BROADBAND (3G & 4G)CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID6.30 91% 97% 3% 42%MILLION48 SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY INDEX2018 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITYOVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES46.99 39.65 57.34 56.29 38.08 OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUMPOSSIBLE SCORE OF 100 OUT OF A MAXIMUM OUT OF A MAXIMUM POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 10049 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/

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