Digital in 2018 - Southeast Asia Part 2

SPEOAAURSTTTH2-:DSOIGUITTAHLEIANS2T0A18SIINAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION

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COUNTRIES INCLUDED IN EACH ASIA REPORT NPWOAERRSTTTH1-: SPEOAAURSTTTH2-: DCIEGNITATLRIANL20A1S8IIAN SDOIGUITTAHLEINRN20A18SIIAN NPWOAERRSTTTH1-: SPEOAAURSTTTH2-: EDAIGSITTAELRINN20A1S8IIAN NDWOIGERISTTHATELERIRNNN2A0FA1RS8ICIIANA DWIGEISTATLEIRNN20A1S8IIAN ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DSOIGUITTAHLEIANS2T0A18SIINA DSOIGUITTAHLEIANS2T0A18SIINA ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION CENTRAL SOUTHERN ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION EASTERN ASIA ASIA ASIA WESTERN ASIA WESTERN ASIA SOUTHEAST ASIA SOUTHEAST ASIAPART 1: NORTH-WEST PART 2: SOUTH-EAST KAZAKHSTAN AFGHANISTAN PART 1: NORTH-WEST PART 1: SOUTH-EAST BRUNEI KYRGYZSTAN BANGLADESH INDONESIA ARMENIA BAHRAIN CHINA CAMBODIA MALAYSIA AZERBAIJAN IRAQ TAJIKISTAN BHUTAN HONG KONG LAOS PHILIPPINES TURKMENISTAN INDIA SINGAPORE CYPRUS KUWAIT IRAN JAPAN MYANMAR TIMOR-LESTE GEORGIA OMAN UZBEKISTAN KOREA, NORTH THAILAND QATAR MALDIVES KOREA, SOUTH VIETNAM ISRAEL SAUDI ARABIA NEPAL JORDAN UNITED ARAB EMIRATES MACAU LEBANON YEMEN PAKISTAN MONGOLIA PALESTINE SRI LANKA TAIWAN SYRIA TURKEY3

CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTSGLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTANAFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIAALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILANDALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTEAMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGOANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAUANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGAANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGOANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIAARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEYARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTANARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS.AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALUAUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDAAZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINEBAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E.BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K.BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A.BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAYBELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTANBELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATUBELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELABENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAMBERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS.BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS.BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNABONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARABOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN1BBROATZSIWL ANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE

GLOBAL OVERVIEW5

JAN DIGITAL AROUND THE WORLD IN 20182018 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION 55%URBANISATION: 53%PENETRATION: 42%PENETRATION: 68%PENETRATION: 39%PENETRATION:6 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS +7% +13% +4% +14% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +362 MILLION +360 MILLION +248 MILLION +218 MILLION7 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN INTERNET PENETRATION BY REGION2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 88% 94% 74% WESTERN 90% 77% 50% CENTRAL EUROPE ASIA THE SOUTHERN 57% EASTERN CARIBBEAN EUROPE ASIA 48% NORTHERN 49% 65% 36% AFRICA SOUTHERN CENTRAL 61% WESTERN 39% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 12% 58% 68% 27% EASTERN AFRICA SOUTH GLOBAL AMERICA 51% 69% AVERAGE: 53% SOUTHERN OCEANIA AFRICA8 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN SOCIAL MEDIA PENETRATION BY REGION2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 70% 66% 45% WESTERN 54% 56% 12% CENTRAL EUROPE ASIA THE SOUTHERN 64% EASTERN CARIBBEAN EUROPE ASIA 40% NORTHERN 38% 55% 20% AFRICA SOUTHERN CENTRAL 59% WESTERN 11% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 6% 55% 63% 7% EASTERN AFRICA SOUTH GLOBAL AMERICA 31% 55% AVERAGE: 42% SOUTHERN OCEANIA AFRICA9 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY BY REGION2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) NORTHERN NORTHERN EASTERN AMERICA EUROPE EUROPE 103% 123% 157% WESTERN 119% 126% 98% CENTRAL EUROPE ASIA THE SOUTHERN 103% EASTERN CARIBBEAN EUROPE ASIA 74% NORTHERN 106% 108% 91% AFRICA SOUTHERN CENTRAL 96% WESTERN 89% MIDDLE WESTERN ASIA SOUTHEAST AMERICA AFRICA AFRICA ASIA ASIA 58% 141% 115% 61% EASTERN AFRICA SOUTHGLOBAL AMERICA 147% 110%AVERAGE:112% SOUTHERN OCEANIA AFRICA10 SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS FACEBOOK 2,167 YOUTUBE 1,500 WHATSAPP 1,300FB MESSENGER 1,300 WECHAT 980 QQ 843 INSTAGRAM 800 TUMBLR** 794 QZONE 568 SINA WEIBO TWITTER 376 DATA CORRECT TO: 330 27 JANUARY 2018 BAIDU TIEBA* 300 SOCIAL NETWORK SKYPE* 300 MESSENGER / CHAT APP / VOIP 260 LINKEDIN** 260 VIBER* 255 250 SNAPCHAT** 203 REDDIT 200 LINE 117 PINTEREST 100 YY 97 63 TELEGRAM* VKONTAKTE 49 BBM* KAKAOTALK11 SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017.

JAN TOP MESSENGER APPS BY COUNTRY2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14)12 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.

WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. We’re using that connectivity in almost every aspect of our lives, whether it’s chatting with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands need to evolve beyond today’s siloed approach to digital, and build seamless digital integration into everything they do – just as our audiences already have. Here are some tips to help with that: Start with what people Focus on creating Make it easy for people Harness digital tools to really need and want, mutual value at every to buy online as soon keep the conversation and not just what the opportunity, instead of going, even after you simply ‘selling more stuff’ as they’re ready, make a successful sale technology can do wherever they are To learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.13

HOOTSUITE’S PERSPECTIVE: 2018 SOCIAL TRENDS The evolution of social ROI. It's the end of the road for vanity metrics. Expect to see more organisations evolve their metrics as they look to quantify social’s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV. In 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networks—such as mobile video views—might not help your organisation achieve your own business outcomes. Trust declines, while peer influence rises. From Trump’s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. It’s clear we’re moving away from trusting traditional institutions—and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever. Humans, meet AI. The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it’s still unclear whether customers will value these human- less engagements. The promise (and reality) of social data. From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisations must recalculate the effort and resources needed to turn social data into a true—and unified—source of customer insights. Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the year’s key social network and digital trends.14

CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018 ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD11

IN-DEPTH COUNTRY PROFILES16

BRUNEI DARUSSALAM17

JAN DIGITAL IN BRUNEI DARUSSALAM2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION USERS MEDIA USERS CONNECTIONS SOCIAL USERS 431.4 410.0 410.0 534.4 350.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: 78% 95% 95% 81% 124%18 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL MOBILE ACTIVE MOBILE USERS MEDIA USERS CONNECTIONS SOCIAL USERS +11% +11% +4% +6% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +40 THOUSAND +40 THOUSAND +19 THOUSAND +20 THOUSAND19 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 431.4 48.5% 51.5% +1.3% 30.5 THOUSAND GDP PER LITERACY FEMALE YEARS OLDPOPULATION LIVING CAPITA (TOTAL) LITERACY MALE IN URBAN AREAS LITERACY 78% $77,571 96% 95% 98%20 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 410.0 95% 350.0 81% THOUSAND THOUSAND21 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK325.8 323.5 310.2 307.1 THOUSAND THOUSAND THOUSAND THOUSAND22 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.

JAN SHARE OF WEB TRAFFIC BY DEVICE2018 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS LAPTOPS & MOBILE TABLET OTHER DESKTOPS PHONES DEVICES DEVICES33% 60% 6% 0.07%YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: +24% -8% -14% [N/A]23 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.

JAN ALEXA’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES # WEBSITE TIME PAGES 01 GOOGLE.COM.BN 6M 44S 8.70 11 9CLUB.COM 1M 10S 1.11 02 YOUTUBE.COM 8M 18S 4.79 12 BLOGSPOT.COM 2M 38S 2.12 03 GOOGLE.COM 7M 32S 8.56 13 POPADS.NET 0M 46S 1.89 04 FACEBOOK.COM 10M 21S 4.00 14 KISSASIAN.CH 7M 21S 6.75 05 YAHOO.COM 4M 02S 3.61 15 OPENLOAD.CO 1M 35S 2.85 06 WIKIPEDIA.ORG 4M 16S 3.31 16 REDDIT.COM 15M 46S 10.05 07 LIVE.COM 4M 03S 3.41 17 WIKIA.COM 5M 49S 5.11 08 UBD.EDU.BN 6M 48S 4.50 18 DIGITALDSP.COM 0M 36S 1.52 09 DELOTON.COM 1M 02S 1.52 19 EBAY.COM 9M 41S 7.22 10 INSTAGRAM.COM 5M 23S 3.34 20 KSHOWONLINE.COM 3M 17S 3.3124 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN TOP GOOGLE SEARCH QUERIES IN 20172018 RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX # QUERY INDEX 01 BRUNEI 100 11 GOOGLE TRANSLATE 9 02 FACEBOOK 24 12 GMAIL 7 03 YOUTUBE 23 13 WHATSAPP 6 04 4D 23 14 FACEBOOK LOGIN 6 05 GOOGLE 22 15 ROYAL BRUNEI 6 06 MAGNUM 19 16 BIBD 5 07 YOU 18 17 ENGLISH TO MALAY 5 08 MAGNUM 4D 17 18 TIMES CINEPLEX 4 09 TRANSLATE 16 19 MAGNUM4D 4 10 INSTAGRAM 9 20 LIVERPOOL 425 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN SOCIAL MEDIA USE2018 BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY TOTAL NUMBER ACTIVE SOCIAL USERS TOTAL NUMBER ACTIVE MOBILE SOCIAL OF ACTIVE SOCIAL AS A PERCENTAGE OF OF SOCIAL USERS USERS AS A PERCENTAGE THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION MEDIA USERS 410.0 95% 350.0 81% THOUSAND THOUSAND26 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN FACEBOOK USAGE ANALYSIS2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERSTOTAL NUMBER OF ANNUAL CHANGE IN PERCENTAGE OF PERCENTAGE OF PERCENTAGE OFMONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS FACEBOOK PROFILES FACEBOOK PROFILESFACEBOOK USERS vs. JANUARY 2017 ACCESSING VIA MOBILE DECLARED AS FEMALE DECLARED AS MALE410.0 +11% 85% 44% 56%THOUSAND27 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.

JAN AVERAGE FACEBOOK PAGE POST REACH2018 AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE MONTHLY AVERAGE POST REACH AVERAGE ORGANIC PERCENTAGE OF PAGES AVERAGE PAID REACH CHANGE IN PAGE LIKES vs. PAGE LIKES REACH vs. PAGE LIKES USING PAID MEDIA vs. TOTAL REACH +0.05% 12.8% 22.9% 11.0% 29.9%28 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.

JAN AVERAGE FACEBOOK ENGAGEMENT RATES2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT AVERAGE ENGAGEMENT RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK RATE FOR FACEBOOK PAGE VIDEO POSTS PAGE PHOTO POSTS PAGE LINK POSTS PAGE STATUS POSTS PAGE POSTS (ALL TYPES) 9.83% 9.94% 8.56% 6.25% 7.14%29 SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.

JAN INSTAGRAM USAGE ANALYSIS2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDERTOTAL NUMBER OF ACTIVE INSTAGRAM FEMALE USERS AS A MALE USERS AS AMONTHLY ACTIVE USERS AS A PERCENTAGE PERCENTAGE OF ALL PERCENTAGE OF ALLINSTAGRAM USERS ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS OF TOTAL POPULATION210.0 49% 53% 47% THOUSAND30 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIONS BY TYPE2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)TOTAL NUMBER MOBILE CONNECTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS CONNECTIONS THAT ARE BROADBAND (3G & 4G)CONNECTIONS TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID534.4 124% 83% 17% 63%THOUSAND31 SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

JAN MOBILE CONNECTIVITY INDEX2018 GSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITYOVERALL COUNTRY MOBILE NETWORK AFFORDABILITY OF CONSUMER AVAILABILITY OF RELEVANT INDEX SCORE INFRASTRUCTURE DEVICES & SERVICES READINESS CONTENT & SERVICES66.35 49.29 75.11 74.30 70.47 OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUM OUT OF A MAXIMUMPOSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 100 POSSIBLE SCORE OF 10032 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/

INDONESIA33

JAN DIGITAL IN INDONESIA2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 265.4 132.7 130.0 177.9 120.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 56% 50% 49% 67% 45%34 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).

JAN ANNUAL DIGITAL GROWTH2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS 0% +23% +1% +30% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +24 MILLION SINCE JAN 2017 +28 MILLION (UNCHANGED) +2 MILLION35 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT.

JAN POPULATION & ECONOMIC INDICATORS2018 ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS TOTAL FEMALE MALE ANNUAL CHANGE IN MEDIAN POPULATION POPULATION POPULATION POPULATION SIZE AGE 265.4 49.7% 50.3% +1.1% 30.5 MILLIONPOPULATION LIVING GDP PER LITERACY FEMALE YEARS OLD IN URBAN AREAS CAPITA (TOTAL) LITERACY MALE LITERACY 56% $11,632 94% 92% 96%36 SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.

JAN DEVICE USAGE2018 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED] MOBILE PHONE SMART LAPTOP OR TABLET (ANY TYPE) PHONE DESKTOP COMPUTER COMPUTER 91% 60% 22% 8% TELEVISION DEVICE FOR STREAMING E-READER WEARABLE (ANY KIND) INTERNET CONTENT TO TV DEVICE TECH DEVICE 95% 2% 1% 1%37 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN TIME SPENT WITH MEDIA2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY AVERAGE DAILY TIME AVERAGE DAILY TIME AVERAGE DAILY TV VIEWING TIME AVERAGE DAILY TIME SPENT USING THE SPENT USING SOCIAL (BROADCAST, STREAMING SPENT LISTENING TO MEDIA VIA ANY DEVICE AND VIDEO ON DEMAND) STREAMING MUSIC INTERNET VIA ANY DEVICE 8H 51M 3H 23M 2H 45M 1H 19M38 SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS.

JAN ATTITUDES TOWARDS DIGITAL2018 HOW INTERNET USERS* PERCEIVE THE ROLE OF TECHNOLOGY, AND THEIR PERSPECTIVE ON PRIVACY ISSUES BELIEVE THAT NEW PREFER TO COMPLETE BELIEVE DATA PRIVACY DELETE COOKIES FROM USE AN AD-BLOCKINGTECHNOLOGIES OFFER MORE TASKS DIGITALLY AND PROTECTION ARE INTERNET BROWSER TOOL TO STOP ADVERTS OPPORTUNITIES THAN RISKS TO PROTECT PRIVACY WHENEVER POSSIBLE VERY IMPORTANT BEING DISPLAYED 71% 68% 79% 57% 50%39 SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2018; GLOBALWEBINDEX, Q2 & Q3, 2017. NOTES: GOOGLE FIGURES BASED ON A SURVEY OF ADULT INTERNET USERS. SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON METHODOLOGY AND AUDIENCE DEFINITIONS. GLOBALWEBINDEX FIGURES BASED ON A SURVEY OF INTERNET USERS AGED 16-64. *NOTE: THESE FIGURES ONLY REPRESENT THE ATTITUDES AND ACTIVITIES OF INTERNET USERS.

JAN INTERNET USE2018 BASED ON REPORTED INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE AS A PERCENTAGE OF TOTAL POPULATION THE TOTAL POPULATION INTERNET USERS INTERNET USERS 132.7 50% 124.8 47% MILLION MILLION40 SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; GLOBALWEBINDEX, Q2 & Q3 2017. NOTES: GLOBALWEBINDEX DATA IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU.

JAN INTERNET USERS: DIFFERENT PERSPECTIVES2018 REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET ITU (INTERNATIONAL INTERNET CIA WORLD WORLD STATS TELECOMMUNICATION UNION) LIVE STATS FACTBOOK132.7 67.3 53.2 67.4 MILLION MILLION MILLION MILLION41 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.

JAN FREQUENCY OF INTERNET USE2018 HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) EVERY AT LEAST ONCE AT LEAST ONCE LESS THAN ONCE DAY PER WEEK PER MONTH PER MONTH 1 7 31 ? 79% 14% 6% 1%42 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. VALUES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS, OR DUE TO ROUNDING IN THE SOURCE DATA.

JAN INTERNET CONNECTIONS: SPEED & DEVICES2018 AVERAGE INTERNET CONNECTION SPEEDS, AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET SPEED VIA FIXED SPEED VIA MOBILE MOST OFTEN VIA A A SMARTPHONE AND MOST OFTEN VIA A CONNECTIONS COMPUTER OR TABLET SMARTPHONE CONNECTIONS COMPUTER OR TABLET 13.79 9.82 3% 6% 81% MBPS MBPS43 SOURCES: OOKLA SPEEDTEST, NOVEMBER 2017; GOOGLE CONSUMER BAROMETER, JANUARY 2018. GOOGLE’S FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.

JAN SHARE OF WEB TRAFFIC BY DEVICE2018 BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS LAPTOPS & MOBILE TABLET OTHER DESKTOPS PHONES DEVICES DEVICES26% 72% 2% [N/A]YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: -8% +5% -34% [N/A]44 SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.

JAN SIMILARWEB’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON AVERAGE MONTHLY TRAFFIC TO EACH WEBSITE IN Q4 2017 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT 01 GOOGLE.CO.ID SEARCH 2,915,900,000 9M 02S 7.5 02 GOOGLE.COM SEARCH 1,180,700,000 5M 32S 4.9 03 FACEBOOK.COM SOCIAL 1,174,100,000 04 BLOGSPOT.CO.ID BLOGS 692,300,000 12M 27S 14.2 05 GOOGLEWEBLIGHT.COM SEARCH 577,600,000 4M 32S 2.2 06 YOUTUBE.COM 558,900,000 7M 49S 4.8 07 LINE.ME TV & VIDEO 220,300,000 08 DETIK.COM SOCIAL 201,200,000 23M 02S 11.3 09 WORDPRESS.COM 166,300,000 1M 52S 2.1 10 YAHOO.COM NEWS & MEDIA 142,900,000 6M 45S 4.4 BLOGS 2M 51S 1.8 5M 46S 5.0 NEWS & MEDIA45 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON AVERAGE MONTHLY DATA FOR Q4 2017. NOTES: MONTHLY TRAFFIC REPRESENTS TOTAL VISITS TO EACH SITE, NOT UNIQUE VISITORS. DATA FOR SOME COUNTRIES REPRESENTS DESKTOP TRAFFIC, WHILST OTHERS REPRESENTS TRAFFIC FROM BOTH DESKTOP AND MOBILE DEVICES. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN ALEXA’S RANKING OF TOP WEBSITES2018 RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES # WEBSITE TIME PAGES 01 GOOGLE.CO.ID 6M 28S 8.44 11 KOMPAS.COM 7M 05S 3.27 02 GOOGLE.COM 7M 32S 8.56 12 KASKUS.CO.ID 7M 02S 3.77 03 YOUTUBE.COM 8M 18S 4.79 13 KAPANLAGI.COM 5M 32S 4.14 04 DETIK.COM 10M 27S 6.79 14 BRILIO.NET 4M 05S 1.90 05 TRIBUNNEWS.COM 6M 05S 3.57 15 LAZADA.CO.ID 4M 24S 3.26 06 TOKOPEDIA.COM 13M 08S 7.41 16 MERDEKA.COM 5M 38S 2.51 07 FACEBOOK.COM 10M 21S 4.00 17 SINDONEWS.COM 4M 04S 2.59 08 BUKALAPAK.COM 8M 34S 5.13 18 UZONE.ID 1M 40S 2.49 09 YAHOO.COM 4M 02S 3.61 19 IDNTIMES.COM 2M 52S 1.76 10 LIPUTAN6.COM 4M 57S 2.19 20 KUMPARAN.COM 2M 42S 1.3846 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.

JAN WEEKLY ONLINE ACTIVITIES BY DEVICE2018 PERCENTAGE OF THE TOTAL POPULATION* ENGAGING IN EACH ACTIVITY AT LEAST ONCE PER WEEK [SURVEY-BASED] USE A SEARCH VISIT A SOCIAL PLAY WATCH LOOK FOR PRODUCT ENGINE NETWORK GAMES VIDEOS INFORMATION SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: SMARTPHONE: 19% 37% 7% 18% 8% COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER: 4% 6% 2% 3% 1%47 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTES: DATA BASED ON SURVEY RESPONSES FROM ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.

JAN TOP GOOGLE SEARCH QUERIES IN 20172018 RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX # QUERY INDEX 01 DOWNLOAD 100 11 YOUTUBE 29 02 LAGU 96 12 FILM 27 03 FB 59 13 YT 23 04 VIDEO 52 14 TOGEL 15 05 DOWNLOAD LAGU 40 15 GOOGLE TRANSLATE 14 06 FACEBOOK 39 16 YOU 13 07 GOOGLE 35 17 CUACA 10 08 GAMBAR 33 18 GAME 10 09 MP3 31 19 BERITA 10 10 TRANSLATE 29 20 GMAIL 1048 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN FREQUENCY OF WATCHING ONLINE VIDEO2018 HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE) WATCH ONLINE WATCH ONLINE WATCH ONLINE WATCH ONLINE VIDEOS NEVER WATCH VIDEOS EVERY DAY VIDEOS EVERY WEEK VIDEOS EVERY MONTH LESS THAN ONCE A MONTH ONLINE VIDEOS 1 7 31 365 X 21% 24% 21% 13% 20%49 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.

JAN HOW INTERNET USERS WATCH TELEVISION2018 COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT REGULAR RECORDED CATCH-UP / ONLINE CONTENT ONLINE CONTENT TELEVISION CONTENT ON-DEMAND STREAMED ON STREAMED ON ON A TV SET ON A TV SET SERVICE ON TV SET A TV SET ANOTHER DEVICE 98% 6% 5% 7% 7%50 SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT INTERNET USERS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.