Design Manual

W W W. B A L LO N - D E KO R AT I O N . D KDesignmanualSIMPLE PROCESS. UNIQUE RESULT.

IntroductionThese guidelines describe the brand and visual identity ballon-dekoration.dk though the visual elements. 2The design manual should always be followed to keep a consistent brand for the ballon-dekoration.dk.Thereby securing an important factor that is having a brand that will prosper.

Table of Contents TAGLINE... X LOGO... X3 COLORS... X TYPOGRAPHY... X IMAGERY... X GRAPHICAL ELEMENTS... X

TAGLINESimple process. The tagline will not be shown with the logo, Its 4 Unique result. purpose is to make a statement for the com- pany. ”Simple process. Unique result.” is part of the companies mission and essence that bal- lon-dekoration stand for and want to brand. The tagline expresses a message which makes it clear for the audience, the process is easy, and the customers are recieving a unique product.

THE LOGO The logo strives for a more modern look as it consists of a font with the addition of a hat in-5 spired from ballonmand.dk. Ballon-dekoration. dk is a sister company to ballonmand.dk hence the illustration of a hat. The combination of the two helps connecting the companies together. The use of a logo with text provides a pro- fessional and clean look for the company.