Design Manual (1)

W W W. B A L LO N - D E KO R AT I O N . D KDesignmanualSIMPLE PROCESS. UNIQUE RESULT.

IntroductionThese guidelines describe the brand and visual identity ballon-dekoration.dk though the visual elements. 2The design manual should always be followed to keep a consistent brand for the ballon-dekoration.dk.Thereby securing an important factor that is having a brand that will prosper.

Table of Contents TAGLINE... X LOGO... X3 COLORS... X TYPOGRAPHY... X IMAGERY... X GRAPHICAL ELEMENTS... X

TAGLINESimple process. The tagline will not be shown with the 4 Unique result. logo, Its purpose is to make a statement for the company. ”Simple process. Unique result.” is part of the companies mission and essence that ballon-dekoration stand for and want to brand. The tagline expres- ses a message which makes it clear for the audience, the process is easy, and the customers are recieving a unique product.

LOGO The logo strives for a more modern look as it consists of a font with the additi- on of a hat inspired from ballonmand.5 dk. Ballon-dekoration.dk is a sister com- pany to ballonmand.dk hence the illustra- tion of a hat. The combination of the two helps connecting the companies together. The use of a logo with text provides a pro- fessional and clean look for the company.

logo The integrity of ballon-dekoration.dk’s logo 6 should never be jeopardized. When using the logo, the freespace should always be considered. Foreign objects should never interfere with the logo.

LOGO Rules. The logos color should always appear with the most contrast depending on the back-7 ground. Never distort the logo. The logo should only be used in white or black format The text and hat should always be together, never seperate the two.

LOGO Use of logo on imagery. 8

LOGO Minimum size of the logo.9 100 pixels. 50 pixels.

COlor Palette PRIMARY COLOR. 10 PRIMARY COLOR. Jet Black Cambridge Blue Color codes. Color codes. HEX #353533 HEX #95bdab RGB 53 53 51 RGB 149 189 171 HSV 60 4 21 HSV 153 21 74 CMYK 0 0 4 79 CMYK 21 0 10 26

COlor Palette11 SECONDARY COLOR. Light Gray Color codes. HEX #d8d4d5 RGB 216 212 213 HSV 345 2 85 CMYK 0 2 1 15 SECONDARY COLOR. Isabelline Color codes. HEX #efefef RGB 239 239 239 HSV 0 0 94 CMYK 0 0 0 6

TYPOGRAPHY 12 Ballon-dekoration.dk’s typefaces represents clear, simple and conci- se design that is both aesthically pleasing and easy to read. Both typefaces are sans serif to give a consistent look throughout the company, adding to the simplicity. The following fonts shown are both for ballon-dekoration.dk’s online and offline media use. ”Bebas Neue” is used for all headlines and ”Libre Franklin” is used for bodytext.

typography Bebas neue headline abcdefghijklmno pqrstuvwxyzæøå13 LIBRE FRANKLIN Bodytext ABCDEFGHIJKLMNOPQRST UVWXYZÆØÅ abcdefghijklmno pqrstuvwxyzæøå

imagery 14

imagery15