MAGAZINE GOOD GOVERNANCE FOR TOMORROW 2018 CONFERENCE PROCEEDINGS

SESSIONM:DOCTORAL Doctoral Presenters: COLLOQUIUM Mr. Glenville McLeod, Doctoral Description: Student, Department of Government (UWI) This colloquium is for the next Mrs. Avalloy McCarthy-Curvin, generation of academics and Doctoral Student, School of Education (UWI) researchers and aims to build Ms. Cush Sewell, Doctoral capacities. Students will be given Student, Department of Government (UWI) the space to present their Mr. Robert Miller, Doctoral research papers, drafts and ideas Student, Department of Government (UWI) and receive critiques and Mr. Noel Morgan, Doctoral suggestions towards their Student, Mona School of Business and Management development. There will be (UWI) discussions on different research topics, advice given, methodologies and approaches along with the sharing of lessons learned to support students’ development and completion of their individual projects. 101

KEYNOTE: MINISTER, THE HON. EDMUND BARTLETT, MINISTER OF TOURISM, JAMAICA

ROUNDTABLE DISCUSSION 3: TOURISM, GOVERNANCE AND INNOVATION

Friday27,July2018 RoundtableDiscussion3 Tourism,Governanceand Day3: GOVERNANCE,INNOVATIONAND Innovation PUBLICPRIVATEPARTNERSHIPS Speakers: Keynote:Minister,theHon. EdmundBartlett,Ministerof Dr. Andrew Spencer, Executive Director, Tourism Product Tourism, Development Company, Ministry Jamaica of Tourism Mr. Donavan White, Director of Tourism, , Ministry of Tourism Dr. Carey Wallace, Executive Director, Tourism Enhancement Fund, Ministry of Tourism Mrs. Carolyn McDonald Riley, Head, Linkages Network, Ministry of Tourism Mr. Omar Robinson, Director Jamaica Hotel and Tourism, Ministry of Tourism Association 104

PANEL N: YOUTH, PARTICIPATION AND GOVERNANCE: DEVELOPMENT, EMPOWERMENT AND MAINSTREAMING

PANEL N:YOUTH,PARTICIPATION Panellists: ANDGOVERNANCE: DEVELOPMENT, Ms Krystal Tomlinson, President, People’s National EMPOWERMENTAND Party Youth Organization MAINSTREAMING Javin Baker, Deputy General Description: It is acknowledged Secretary, Generation 2000 that the youth are “the future’ in (G2K) that they will shape the future from the present. Many are at a Mr Omar Newell, President, disadvantage in terms of the challenges faced in the current Patriots (PNP young socio-political and socio- economic context from which professional arm) they must seek to grow and develop. What mechanisms exist Mr Howard Chamberlain, to facilitate the inclusion of youth Adviser: Minister of Education, and how are they involved in Youth and Information decision making that makes a difference? Are the youth engaged Mr Davey Haughton, Youth with the institutions of the state Empowerment Officer, St. or display an interest in such? Andrew Youth & Adolescent Policy Division Ms Keitha Osborne, Head of Department (Acting), Special Education at Sam Sharpe Teachers College Ms Lois Hector, Lecturer, Sam Sharpe Teachers College 106

PANELO:THEFUTUREOF Panellists: Professor Fritz Pinnock, GOVERNANCEANDEDUCATION Principal, Caribbean Maritime Professor Bernadette Warner University (CMU) (InnovationandEducation: (PhD.), Executive Vice President GovernancefortheEducation of Academic Affairs, Ms. Martha Corbett-Baugh, Sector-Pitfalls,PlansandPotential) Internationalization and Online Foreign Language Specialist, Programme, UCC Centre for Leadership and Description: Education is deemed Governance, UWI critical for empowerment and Dr. Zoya Kinkead-Clarke, Lecturer, social mobility. An educated Early Childhood Development, Professor Dennis population and workforce both School of Education, UWI reflect the strength of human Gayle,Chairman of the capital, productive capacity and is Ms. Monica Brown, Executive a key human development Director, Student Loan Bureau University of the indicator. Governments are continually challenged to make Dr Margaret Chin, Assistant Commonwealth Caribbean and education available, accessible Secretary General, Professional and affordable. What is the vision Services of the Jamaica Teacher’s Foundation Boards for the education sector and the Association (JTA) relevant governance mechanisms necessary to bring it to fruition? 107

Objectives: Finding the He began by speaking of importance The helm of the presentation He began by speaking about of policy, innovation and returns to Professor Warner who Education being the least nexus between Innovation & sustainability. To aid the discussion, alludes to Governance developed industry in the he uses the University of the mechanisms being ‘Janus Faced’ world. He harkens back to the Education: Governance for Commonwealth Caribbean (UCC) as with the ability to analyze the epochs of the 4 main industrial a Case Study. He speaks of UCC’s external environment & facilitate revolutions, first of which is Education Sector — Pitfalls, Plans drive for expansion; establishing a strategic vision of management steam — mechanized campuses across Jamaica as well as policies, fuel innovation in grant production, essentially ramping and Potential. an increased focus on the students, development, use University up productivity; moving from who are the core of the “business.” Foundations, drive strategic the farm to factory. For The session began with the first Derogating from the normal where revenue enhancement & seek education, one has to go to presenter, Professor Bernadette the Board of Directors don’t usually applicable cost reductions whilst school and hence resembles Warner (EVP, Academic Affairs, step into the granular aspects of the providing immersive experiences that of the pre-industrial Internationalization and Online teaching learning environment, UCC and open & active forms of revolution. Essentially one is Programs, UCC) who began by has started to take a more intimate education. Professor Fritz stuck in that epoch. Education speaking about Education Boards approach to Educational Pinnock, Principal at the has nothing to do with one’s who are tasked with strategic Governance. Other highlights Caribbean Maritime University creativity. Furthermore, the vision and setting institutional include the launching of the iCreate was the next presenter. world is in the fourth industrial policies. Their overall agenda is Institute, UCC’s approval as a Silver revolution. Simply put, the that of which to make education Learning Partner — A Global Body education system is woefully relevant available and accessible. of Accountants and, a University of under developed. Such a charge is crucial especially London affiliate Certificate of Higher since Professor Warner outlined Learning. the key to success lying in taking advantage of untapped potential; 108 the need to create a skilled workforce which will by extension, enhance democracy, reduce social inequalities and as a result, poverty. She also asserted that education should be student led, market driven and geared for life long learning. As such, the question is asked whether institutional governance policy can effectively drive sustainable innovation. Thereon, Professor Dennis Gayle (Chairman of UCC and Foundation Boards) picks up.

To exhibit such, he opined that This is how education for the future Over the past 5 years, around However, it has since declined. Google is the most popular is oriented. The speaker following 13,000 to 15,000 people applied People need not to go to teacher, people’s first source of was the Executive Director of the for loans from the institution. The university for a way of living; reference. No longer is it an Student’s Loan Bureau (SLB), Ms. institution, under the aegis of the people can learn online as well. encyclopedia, Encarta or a Monica Brown. Her presentation Ministry of Finance, provides Mr. White then stresses that, as dictionary; it is the internet. He was done by the Risk Manager at funding to 20% of all tertiary a nation, a way to shift and quotes the former CEO of General SLB, Mr. Rory White. He began by students. They have 3 main appeal to this generation needs Electric, Jack Welch, who said that saying that the world is facing funding sources; collection, to be found . if the rate of change externally is unprecedented challenges with an disbursement, moratorium and greater than the rate of change uncertain future but one must be repayment. The fund sources internally then one see where the open and ready for it. One must must be sustainable in order to end is near. He uses this quote to prepare people for jobs that haven’t finance national human resource further exemplify why he believes even been created Titles such as development. Their fund facilities the education system is so arcane. Social Media Managers, Graphic include the Targeted Facility, Pay Moreover he references the Designers, Animation Specialists, as You Study and, Post Grad. The current job market and the need Music & Video Producers were not body notes increases in loan of critical thinking skills. The lack in existence 20-50 years ago. This is “receivals”. They peaked in 2012 of critical thinking has created where the role of the SLB comes in, which showed the highest level of silos in companies and as such, to provide funding to tertiary university enrollment as per raises the question as to how best education to contribute to national UNESCO data from 2015. can this gap be fixed? In addition, development. The SLB has been factoring in the hyper connected providing funding for the purpose of world that people live in, First developing human capital in solution is Portability of Jamaica. Credentials; i.e., the ability for a student’s credentials to be 109 recognized in states worldwide. This also means that all degrees must be internationally standardized. In the end, one must obtain a wide variety of competencies to serve any use case and by extension, the environment.

They also noted an enhancement Most blame education for the cause The country must have a policy in in collections, moving from 900 of societal impropriety and as such regard to foreign languages. She million to 3.2 billion. Further places strictures on the system’s notes that such can become an increases were seen where the abilities. She continues on to speak issue of National Security if not SLB, in its decentralization drive, of the languages spoken in the looked at well enough. She also launched its online application region; English, Spanish and French. continues to note that Jamaica, and SLB On the Road Tour where, There is also Papiamento, Dutch being Anglophone, falls victim to during the week of July 16-20, and several other dialects. This the phenomenon of 2018, saw up to around 500 feeds into the “Golden” belt of monolingualism. This results in people in Montego Bay being foreign investment on Jamaica’s students not being competent in signed up for loan facilities from North Coast. Investment from anything but English, a feat which the SLB. Despite such, they remain Europe, South America and other in some cases is rare in and of plagued by a number of issues regions have been pouring in the itself. To ameliorate such, One mainly that of a high delinquency country. One also has to bear needs to enhance articulation of rate, which they attribute to a consideration for Vision 2030 efforts and interventions amongst “culture of entitlement,” latency where on Page 25, Item 3, it states educational stakeholders. One between graduation and that the educated Jamaican should must also embrace forward employment and, migration. They speak another language. She thinking leadership and a also cite issues a lack of agility to references Jamaica’s focus on the willingness to accept change. legislation and restrictions vis-à- service industry; first by the hotel vis The Student Loan Act. The SLB industry and now being believes that such, amongst championed by the BPO sector. This various other issues must be means that Jamaica needs to be looked into before true steps can more focused on better geared be made towards a better Jamaica. training with regard to language. The last presenter was Ms. Martha Governance in Education is also Corbett-Baugh, Foreign Language critical as it serves as a guide to the Specialist, Centre for Leadership & system in the vain of achieving the Governance, UWI who spoke SDGs. about the education system needing to work on integrating 110 participation. Most of what happens with mankind begins at home.

PANELP:INNOVATIONAND Panellists: CULTURE:INVIGORATINGBRAND Ms Natallie Rochester, JAMAICA&THEDIASPORA Conference Paper \" Implications of Digital Governance for the Description: Culture and social Promotion of Caribbean learning go ‘hand in hand’, Entertainment in the Digital capturing the range of Economy phenomenon emerging from a group’s historical roots and Professor Clinton Hutton, pattern of interaction and Senior Lecturer, Department of response to various challenges. Government Away from their homeland, diasporic communities are Mr Gregory Simms, Director: exposed to ideas, values, political perspectives and culture of their Events Management and new community building new preferences and modalities of Production, Jamaica Cultural styles. In the uprooting and re- rooting, how do diasporic Development Commission communities perceive and identify with their homeland? Are (JCDC) the perceptions real, nostalgic, or symbolic or transitional in Dr Clive Muir, Conference Paper strength? Is their reciprocity in \" From Social Axioms to terms of exchange and influence Cultural Innovation in Jamaican between the diasporic Discourse‘ communities and the homeland? How do they identify with Brand Mr Clyde McKenzie, Director, Jamaica? C2W Music Limited Professor Donna P. Hope, Professor of Culture, Gender and Society 111

Ms.NatallieRochester Ms. Natallie Rochester has over 14 She is also the Managing Director of Biography Mango Tales Ltd., a Jamaica-based years’ experience in trade start-up publisher of children’s books and music and has managed related promotion, trade and investment illustration, editorial and sound recording production and international negotiations, policy analysis, distribution. Ms. Rochester holds a Masters of Arts in International Trade research, and in the management of Policy from George Mason University, and a double major Bachelor of Arts in capacity building projects International Relations/ Bachelor of Science in International Business from supporting the participation of Barry University. developing country businesses in 112 the international market. She has extensive experience in facilitating stakeholder consultations and workshops, and in training public and private sector and youth in the legal and policy frameworks underpinning international commerce. She closely monitors developments in Internet Governance for media and content industries and the treatment of e- commerce, culture, and intellectual property in trade agreements. Ms. Rochester is currently an Independent Trade and Development Consultant, based in Kingston, Jamaica. Ms. Rochester is a lecturer for graduate courses on international trade, and international political economy at UWI Mona, Department of Government, and on international trade in services at the University of the West Indies Cave Hill, Sir Shridath Ramphal Centre.

Implications of Digital Governance This article examines the linkages for the Promotion of Caribbean between entertainment sub-sectors, Entertainment in the Digital their potential contribution to Economy by Ms. Natallie Rochester Caribbean economies, and suggests approaches for CARICOM, Cuba and Abstract: Cultural expressions of the the Dominican Republic, to pursue joint initiatives for international wider Caribbean have common promotion of entertainment services. The article also recommends areas for historical roots. Today these diverse cooperation in creating the enabling policy and regulatory environment for expressions form the basis for the improving the competitiveness of the Caribbean entertainment services commercial provision of sector. entertainment services by 113 Caribbean States to the world through performances, print and electronic media. Entertainment services include performing arts, audiovisual products, literary printing and publishing, music and fashion. Increasingly, entertainment content is being consumed in digital formats. This development holds great potential for wider international diffusion of Caribbean content which serves to promote the region and to increase the opportunities for revenue generation by Caribbean stakeholders. The Caribbean Community (CARICOM) States and neighboring states such as Cuba and the Dominican Republic have a long tradition of trade and cultural cooperation which they should use as a springboard for joint economic initiatives in the culture-based entertainment services sector.

The first to present was Ms. Natallie In this internet age, the One needs to figure out what Rochester. She spoke on the need for entertainment sector is changing needs to change in order for the proper governance of digital forms very quickly. There need to be content to be relevant and of Caribbean entertainment. Ms. innovative business models to affordable in this new digital Rochester said that entertainment help Jamaicans gain an space. She proposes that in this digital economy ranges from advantageous market position. content creators work more to the performing arts, music, books Unfortunately, Ms. Rochester aggregate content and create etc. There are numerous forms of pointed out that low ownership relationships with distributors cultural expression that Jamaicans access to and influence on digital in partner marketsThe second create content around. Before, one distribution channels by presentation was done by had to go through tedious processes Jamaicans is a major challenge. Professor Hutton who tried to in order to develop the creative There are so many opportunities tackle the question of what content. Now, there are numerous where development of cultural brand Jamaica really is. Prof. avenues for self-publishing online industries could reduce the Hutton spoke about what thanks to technology such as live vulnerability of people given the people are trying to encapsulate streaming, immediate broadcasting, resilience of the service sector. when they talk about branding. YouTube, blogs etc. With this, there For example, tourism is a hub For him, it is imprinting on the is a larger audience but there is a around which other industries national, regional and global lack of monetary capitalization on thrive. Ultimately, Ms. Rochester consciousness what is Jamaican. these forms of content for the emphasized that one doesn’t Jamaican creative. This is where Ms. want to be last on this changing Rochester pointed out the value of wave in the entertainment Intellectual Property rights. industry. One needs to govern this change properly at both the local and international level. Data protection and intellectual property rights are done a country at a time. 114

It is the association of products, And finally the philosophy - one The concept that Jamaica is not This is important to the expressions and standards framed love, one heart made global through like foreign “without big roads transmission of meaning when by a Jamaican. He asserts that the music of Bob Marley. Prof. and malls” becomes part of the the culture was put on stage. there is deep creative history in Hutton then commented on the fact idea of what Jamaica is. Those For example, meaning can be Jamaica born in slavery and that outsiders are capitalizing on looking in applies to the curious lost when Kumina is colonialism. The fight for freedom this Jamaican talent. He says one world that is impressed by the danced.The challenge lies in was don't in the way of the artistic. needs to create for the business country and also a class of retaining the meaning. Mr. The methods of combating slavery sector in Jamaica. For example, Jamaicans who are well travelled. Simms wonders how one can in so far as “Play fool fi ketch wise” pinnacle point - home of the first These people looking in have a negotiate between the is an artistic performance used to Rastafari commune in the world perspective that causes the traditional and the emerging. trick and ridicule those who are could be a mecca that could be country to value Jamaicanness. Acknowledging the importance oppressing in order to triumph. making a lot of money, a source of Mr. Simms posited that in of heritage, Mr. Simms says it’s inspiration for the people and the Jamaica, there is an organic important to determine how Professor Hutton spoke of brand world. In closing he expressed the movement of culture that does the importance of these roots Jamaica as encapsulating the hope that Jamaica rises to the not need intervention from will be kept and asserts that the geographic - sea and sand. A challenge of delivering the creative everyone. At the same time, he media play an important role natural aesthetic that has content born in Jamaica in a way expressed the need for creatives for example, radio. Ultimately, imprinted itself globally as what that benefits Jamaicans. The third to have the right to Mr.Simms concluded that it is brand Jamaican means. The presentation was done by Mr. representation. His question is, irrelevant whether one believes people too, with the rich culture Simms. He proposed that in trying who are the gatekeepers, the that Jamaicanness real or has had a global impact which to navigate the idea of brand knowledge guardians on what imagined. What is important is Professor Hutton described as Jamaica there are two perspectives, was put on stage in the culture how the government validates having 4 major tributaries. Firstly, those who are looking in and those festivals. and regulates what it means to Maroon and Maroon wars made looking out. Those looking out are be Jamaican. an indelible mark on development Jamaicans who participate in the of creativity in Jamaican people. development of Jamaican culture Secondly, Garvey and Garveyism - because it is what is called home. mobilized millions of people to Unfortunately, by looking out people change the tide of blackness in the are bombarded by western culture world. Thirdly, the Rastafari through popular media. Movement - a spiritual and religious movement that has 115 captured the world with millions of people now supporting.

The next person to present was Dr. The fifth presenter was Professor The dancehall family has been Mr. McKenzie proposes that the Hope. Her presentation was focused developed in a new sense. nature of this paradox is rather Muir. His presentation was on on her current work regarding Dancehall is being monetized as simple. There are 100 million culture and aspects of Jamaican the brand that is jamaica - beyond dollar investments but because brand Jamaica speaking to the society, dancehall culture in geography and language borders. of the load “comes in, does a particular. She spoke about There needs to be some way of little dance and moves back larger than life culture of Jamaica. reimagining the Jamaican identity, regulation the authenticity of the out”. This is because there is an in for example, international culture and ensuring that idea, a cultural practice that is, He spoke of the importance of the dancehall queen competitions. Jamaican creatives are able to ‘that which comes from abroad Jamaica has innovative cultural monetize their craft themselves. is always better than that which diaspora in reimagining what that diasporas and “Jamaican” products She called upon state actors such Jamaica produces at home.This are being monetized but not always as JIPO, product development and is perpetuated by low levels of brand means. When Jamaicans in benefit of Jamaicans. Professor placement - JAMPRO, Training - training and low levels of Hope expressed that there is a Tourism/Education to ensure that indigenous investment. His gather at home or abroad there is global desire to connect with this continues to happen. The proposed resolution is Jamaica and claim Jamaicanness. To final presenter was Mr. Clyde indigenous foreign direct a level of pride with which comes do this, especially in dancehall McKenzie who spoke about the investment. This means, the culture there ought to be disconnect between the level of diasporic community should along social axioms such as: “we pilgrimages to Jamaica as the foreign investment and the levels help step in to preserve and Dancehall Mecca as a means of of growth and development in the develop Jamaican culture. Mr. likkle but we tallawah”, or “one, legitimizing a certain dancer or Jamaican economy. McKenzie stated that traditional dance company. Instead, people are modalities for collateral one cocoa full basket”. These social claiming Jamaica as their own, investment are inappropriate without giving credit. Herein lies the for cultural entities. axioms convey cultural and importance of trademarking the culture. She spoke about tours being psychological capital to organized by Europeans. The cycles of reciprocity in these cases are individuals and groups who convoluted or very unbalanced. understand them. Jamaican society gives these axioms a sense of identity and belonging as it indicates a passing down of traditions across generations. He posited that conflicts may arise if someone from within or outside the culture challenges the meaning and accuracy of any given social axiom. Finally, Dr. Muir expressed that there is an opportunity to use social axioms as a catalyst for innovation in government, industry, education and communities. One should not undervalue the role that these traditional sayings have in developing cultural capabilities and branding opportunities. 116

What is happening is that PANEL Q: POSTGRADUATE foreigners control the products in EXPOSÉ after packaging although one creates all the wealth. Here, he Description: This session is for says that innovation is important but there is also the issue of the next generation of preservation. New technologies are creating opportunities to academics ad researchers and preserve what is possessed. aims to build capacities. Finally Mr. McKenzie spoke of a coming together of modernity and Students will be given the space tradition. He wants people to consider the importance of asking to present their research how one can leverage income from these talents and retention to papers, drafts and ideas and the economy. One should try to understand the importance of receive critiques and preservation which should accompany innovation so the suggestions towards their economy can be transformed. development. There will be discussions on different research topics, advice given, methodologies and approaches along with the sharing of lessons learned to support students’ development and completion of their individual projects 117

PANEL Q:POSTGRADUATE EXPOSÉ Panellists: Ms. Ren-Neasha Blake Ms. Reagan Reid Ms. Alexandra Wallace Mr. Steven Gardiner Ms. Alicia Palmer Mr. Chavon Rogers 118