TENERIFE · N. 9 · 2021 ABAMA RREESSOORRTT NNEEWWSS9 “Close to you” Abama Solidaria Abama Resort Abama Wellness Cathaysa Vargas Working in partnership Our ongoing development New projects and offers to An interview with the with Guía de Isora to help is the largest project in the approach healthier living Social Wellness Minister all the area’s citizens. Canary Islands. in 2021. of Guía de Isora
VISIT OUR Call us on +34 922 126 011 SHOW HOMES Email us on [email protected] Visit us: www.abamahotelresort.com Abama Luxury Residences sales offices: in front of The Ritz-Carlton, Abama reception
Index Welcome Pag 4 Community Those who stay Abama Solidaria Interview: Cathaysa Vargas Pag 6 Abama in the news Pag 16 Properties Los Jardines de Abama launch Designed to work in paradise Show home launch: Las Villas del Tenis Resorts: the ultimate safe investment The largest project in the Canary Islands: Abama Pag 20 Wellness Bach Care Xuan Lan Yoga Training programs Pag 30 Leisure Pag 36 Market Broker summary 2020 International market summary Pag 40 Golf Ski champion Michaela Gerg seeks Tenerife accommodation in winter Abama Golf Pag 46 Las Terrazas Las Terrazas de Abama: among the best 5 star hotels in Tenerife Pag 54
Welcome! 2020 has been a year truly unlike any we’ve We have used this year to reflect on the seen before. The entire world has faced an things that are truly important to us, and set unprecedented and unexpected situation that these as the foundation for everything we do has presented us with tremendous challenges. going forward. As you’ll see below, we have launched new initiatives in wellness, health, and Our global interconnectedness means that community in 2020 that reflect these priorities every corner of the world has been touched and will guide us in the right direction. by the pandemic. Tenerife is no exception. We have experienced the economic, social, As we close out this year with many and health crises that everyone has, and been uncertainties still on the table, we hope we will forced to improvise and prioritize in a way we take with us into 2021 a willingness to keep never thought we would have to. thinking about our loved ones, our neighbors, and our whole community, and finding ways to It has been difficult. But we have had the keep working for the good of the whole. We are opportunity, throughout the year, to marvel always stronger together. at the ways humans find solutions in difficult times. We have discovered that we are resilient, Elodie Casolà creative, and able to work together for the Director of Marketing & Communication common good. Most importantly, we have Arum Group been reminded that our health, one of the most important gifts we have, should never be taken for granted.
Editorial Production and coordination: Arum Group Design and layout: Copymouse Studio www.copymousestudio.com Copy: Ironworks Productions Cover illustration: Maialen Unanue If you would like to advertise in our Newsletter, please contact Elodie Casola: [email protected] Contact Arum Group Marketing & Communications Elodie Casola [email protected] Tel. +34 933 633 660 Fax. +34 933 633 666 Rambla Catalunya, 135 Pral. 1ª, 08008 Barcelona (Spain) www.arumgroup.es www.facebook.com/abamatenerife www.instagram.com/abamatenerife www.linkedin.com/company/abama-tenerife Abama Tenerife
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THOSE WHO STAY ABAMA RESORT NEWS THOSE WHO STAY There’s a confirmed trend this year among prospective Earlier this year, some 30 of Abama’s owners chose to spend buyers at Abama: all are reconsidering their priorities in lockdown at their second homes here in the resort. Hailing a home, whether primary or secondary. For some this means from a variety of different countries, professions, and ages, having more space, for some it means having access to a they had nonetheless made the same decision. Curious private garden or pool, for others it means looking at the about the reasons, we spoke with one Irish couple in their leisure options available. forties about their choice to remain at Abama rather than return to their primary residence, and their experience in For everyone, there is a new general question to answer: is general during these strange times. this a place I could live if my movements were limited? Their reasons were many, but in answer to our question about They’ve also relayed whether there was one overall driver of their decision, they that there was a real said, “In Ireland, we live in the middle of a city, without a feeling of community garden, and we believed that, given the situation, we would here, rather than benefit from the tranquility of the atmosphere at Abama.” isolation, throughout the confinement. It’s a sentiment we’ve heard echoed by many of our owners. They’ve also relayed that there was a real feeling of community here, rather than isolation, throughout the confinement. It’s something we’re very happy to hear, because our entire team made our owners’ comfort their top priority through the communication and actions of our Abama Prestige Owners’ Club and the team at Las Terrazas. + READ THE FULL INTERVIEW WITH OUR OWNERS ABAMA NEWS 9 - 2021 9
ABAMA SOLIDARIA ABAMA RESORT NEWS Abama Solidaria As proud members of the Guía de Isora community, To channel our help, we established Abama Solidaria, Abama’s top priority in 2020 has been looking a permanent initiative whose aim is to support our for ways that we can stand together with the rest of local community. Though the health crisis helped us the island. Fortunately, we have great partners in to define the organization’s actions this year, we hope local government who have been working tirelessly to it will be an avenue for even broader initiatives in the address the needs of all citizens, and who had plenty future. of ideas about where we could lend a hand. + FIND OUT HOW TO CONTRIBUTE, AND LEARN MORE ABOUT ABAMA SOLIDARIA 10 ABAMA NEWS 9 - 2021
ABAMA RESORT NEWS Las Terrazas ABAMA NEWS 4 - 2016
ABAMA SOLIDARIA ABAMA RESORT NEWS In May, Abama Solidaria donated 2,700 kilos of food, Abama Solidaria also launched a donation drive to 6,500 diapers, and a variety of personal hygiene contribute additional funds to this program and future products to the local government to be distributed to actions the organization undertakes. We have been families affected by the crisis. And in September, we overwhelmed by the generous donations of our owners donated 25 tablets to the government’s new tablet and friends of the resort, and we’re happy to say that lending program, designed to provide equal access other companies on the island have also joined in, and educational opportunities to children unable to donating tablets to the program as well. participate in digital learning because of a lack of equipment. This outpouring of support has really touched our hearts and motivated us as we plan our Christmas action for December and more for the coming year. If you’re looking for a worthy cause to which to donate, please consider this one! As Social Wellness Minister Cathaysa Vargas explains in the video below, more help is always needed. To channel our help, we established Abama Solidaria, a permanent initiative whose aim is to support our local community. 12 ABAMA NEWS 9 - 2021
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INTERVIEW WITH CATHAYSA VARGAS ABAMA RESORT NEWS CATHAYSA VARGAS INTERVIEW Coming into this year, Cathaysa We sat down with Ms. Vargas to talk Vargas, the Social Wellness Minister about everything that has happened this of Guía de Isora, our municipality, could year and the concrete steps Guía de have never known what was awaiting Isora has taken to care for its citizens. her. Her full slate of programs, designed We have been incredibly impressed by to help the area’s most vulnerable the government’s ability to identify and populations, was already prepared. But a address the most important needs of few short months into 2020, it was clear the population, and its agility in finding that priorities would have to be adjusted solutions. to adapt to our surreal new conditions. + READ THE FULL INTERVIEW WITH MS. VARGAS ABAMA NEWS 9 - 2021 15
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ABAMA IN THE NEWS ABAMA NEWS 9 - 2021
ABAMA IN THE NEWS Demand for luxury homes Working remotely in the in Spain is growing Canary Islands + READ THE ARTICLE + READ THE ARTICLE Abama: the jewel of the The privileges of buying at Canary Islands Abama + READ THE ARTICLE + READ THE ARTICLE Awards for Las Terrazas Wins at the International de Abama Hotel Awards 2020 + READ THE ARTICLE + READ THE ARTICLE 18 ABAMA NEWS 9 - 2021
ABAMA RESORT NEWS Trending in the Househunters return to Netherlands: buying plots the safety of nature in Spain + READ THE ARTICLE + READ THE ARTICLE Ranking of the best golf Corona und Immobilien courses in Spain + READ THE ARTICLE + READ THE ARTICLE Recipes from Melvin restaurant + READ THE ARTICLE ABAMA NEWS 9 - 2021 19
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PROPERTIES ABAMA NEWS 9 - 2021
LOS JARDINES DE ABAMA LAUNCH ABAMA RESORT NEWS LOS JARDINES DE ABAMA L AUNCH In mid-November, 2020, we were delight- ed to finally launch our Los Jardines de Abama show apartment, opening this in- credible residence to visitors and owners awaiting the delivery of their new proper- ties. To celebrate, we invited Juan Lima Coderch, Jorge Coderch Figueroa, and Alejandro Afonso Coderch, the principal architects from the project, to give us a video tour of the property. Their firm, Coderch Urbanis- mo y Arquitectura, has been fundamental in laying out the vision for Los Jardines, and they were the perfect people to tell us how this project will complement the rest of the resort. We also filmed a short interview with one of the agents from RE/MAX, who offered the client perspective on what makes these homes attractive and the kinds of families that this new project is bringing in. 22 ABAMA NEWS 9 - 2021
DESIGNED TO WORK IN PARADISE ABAMA RESORT NEWS paradiseDESIGNED TO WORK IN Working from home is a growing trend worldwide, Abama’s architects aren’t the only ones dedicating intensified by the current health crisis. While the thought to remote work. The Tenerife government has future may be uncertain, we do have some control had a number of initiatives going since before the over how and where we work. Requirements include health crisis. Its efforts to support the establishment having critical technology in place, a high-speed of more digital talent on the island can be seen in Internet connection, and a secluded location without organizations like Tenerife Work & Play. If you’re distractions, but after several months of remote work, considering a permanent move into the remote world, you may have found that additional items have made it start here! onto your wish list. + VISIT THE TENERIFE WORK & The impact of environment on work quality is important, PLAY WEBSITE and we wanted to consider it from a practical perspective, so we had three of the architectural + WATCH OUR NOVEMBER WEBINAR teams responsible for ongoing real estate projects at Abama weigh in: Corona-Amaral Arquitectos; Virgilio Gutiérrez and Eustaquio Martínez; and architects Coderch-Urbanismo. They weighed in on the working- from-home trend, highlighting their top architectural priorities. + READ THE FULL INTERVIEW ABAMA NEWS 9 - 2021 23
SHOW HOME LAUNCH: LAS VILLAS DEL TENIS ABAMA RESORT NEWS SHOW HOME LAUNCH: LAS VILLAS DEL TENIS On the 10th of September we welcomed important The event was a welcome chance to see some of local figures including Pedro Martín, the President the most important members of our community and of The Council of Tenerife, and Josefa Mesa, the mayor celebrate one of the achievements of the year that of Guía de Isora, to Abama for the launch of our Las bodes well for the future of the island. Villas del Tenis show home. Those present enjoyed a tour of the fully furnished villa and its private swimming + LEARN MORE ABOUT pool, terraces, and gardens. LAS VILLAS DEL TENIS These homes, designed by the same prize-winning architects who brought you our Bellevue villas, have a modern aesthetic all their own. Featuring clean lines, light neutrals, and a carefully curated set of furnishings, they are the perfect place to relax in style. Large windows and spacious terraces take maximum advantage of the incredible views of the ocean and the island of La Gomera. 24 ABAMA NEWS 9 - 2021
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RESORTS: THE ULTIMATE SAFE INVESTMENT ABAMA RESORT NEWS R E SORTS the ultimate safe investment Our experiences over the past months have opened Resorts offer a unique combination of financial, logistical, and our eyes to a new reality, and our expectations about practical advantages that independent homes do not. These security, mobility, leisure, and tourism have all been tested. are particularly obvious under the circumstances in which In the realm of real estate, we’ve had the opportunity to we find ourselves, but their benefits won’t disappear once examine our investment choices to see whether they hold we have overcome these difficult times. Factors like stable up under pressure, and whether they fit with the realignment pricing, security, and amenities will continue to be important of our priorities. no matter the context. This same examination has been taking place in the real Looking to the future, our recent experience will inform our estate sector at large. We’ve been talking with experts choices, but so will changes in the way we care for the about the effects that these uncertain times have had on the planet, work, and travel. What is certain is that there are global real estate market and, most importantly, where and some fundamental elements that no one investing should do how people are looking to buy property as an investment. without. As ever, much depends on your goals and objectives, but professionals agree that the niche market of resort property is + READ THE FULL ARTICLE FOR MORE a standout in terms of its ability to weather any kind of storm. INSIGHTS FROM OUR EXPERTS ABAMA NEWS 9 - 2021 27
THE LARGEST PROJECT IN THE CANARY ISLANDS: ABAMA ABAMA RESORT NEWS The largest project in the Canary Islands: Resilience is defined as the capacity to recover Abama is currently the largest development in the quickly from a setback, but sometimes it just Canary Islands. We have 5 different communities means continuing to move forward in the face of under construction, as well as a commercial and difficulties. And that’s what we have focused on at social center, each with different architectural and Abama this year. engineering teams. The result is a landscape that is transforming before our very eyes, and a project whose Our entire team has worked hard to uphold our economic importance to the island is significant commitments to our owners and to the island, and keep our development on track. We’re proud to say The media have taken note, and a number of pieces that construction never stopped, not even for a day. have come out this year featuring our Project Director, We’re proud to say that short-term investment in this Carlos Server. An article in La Gaveta Económica project has increased to over €500 million, and that it highlighted the importance of attracting foreign has created more than 300 direct jobs. Our delivery residents to the Canary Islands, while a primetime schedule has not changed, and we are working under television report on Antena 3 explored the heightened all the Covid-19 safety protocols to protect our workers, interest of Spanish nationals in buying a home in a staff, and residents. resort like Abama. We plan to continue moving forward in 2021, and can’t wait to welcome all the residents who have chosen to call Abama home. 28 ABAMA NEWS 9 - 2021
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BACH CARE ABAMA RESORT NEWS Abama Wellness 2020 has brought the importance of health home for so We’re delighted to announce that early in 2021 we will many of us, but we’re fortunate to live in a time when, launch Abama Wellness, a multi-pronged approach even before the pandemic, more and more people to cleaner and healthier living. So many of our visitors have been trying to live better for longer. Tenerife’s and residents escape to Abama to enjoy pristine air astounding natural environment encourages us to and water, play golf, relax, or enjoy our world-class enjoy and protect the outdoors, and it makes us take spa. But Abama Wellness will offer packages and tools better care of ourselves, too. that take these escapes to a whole new level. Below are just teasers of what’s to come in 2021! BACH CARE An absolute revolution in the field of cardiac care and prevention, Bach Care is a complete cardiac rehabilitation and prevention program centered around cutting-edge technology. The Bach Care doctors and technicians will be setting up a Cardiovascular Innovation Center, the only one of its kind in Spain, in The Ritz- Carlton, Abama in early 2021. They will offer separate packages for rehabilitation and prevention, taking advantage of all of Abama’s amazing facilities. + LEARN MORE ABOUT BACH CARE
XUAN LAN YOGA ABAMA RESORT NEWS Xuan Lan Yoga In February 2021 we hosted Xuan Lan Yoga at Las Terrazas as part of our first Abama Wellness Week. Xuan Lan is one of the most well-known yoga experts in Spain, with more than 1.4 million followers on YouTube and a recently launched Studio Online platform. She filmed several episodes of her Studio Online here during her stay, as well as offering a Master Class and creating a healthy menu with chef Diego Dato of our Melvin restaurant. It was a wonderful opportunity for our owners and guests to benefit from this yoga leader’s ideas about the art of living. + READ MORE ABOUT XUAN LAN’S VISIT
ABAMA RESORT NEWS Training programs Whether online or on the grounds, Abama Wellness will offer a full menu of training programs. From yoga and exercise videos to private Pilates sessions at home, Abama will be a place you can rejuvenate your body and your mind.
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LEISURE ABAMA NEWS 9 - 2021
LEISURE COMFORT FOOD WITH A TWIST One of the positive aspects of the confinement was One of Abama’s outstanding attractions is indubitably the time we spent with our loved ones. For many with its food. With two Michelin-starred and three Martín busy lives and careers, this may have been our first Berasategui restaurants on the grounds, we are opportunity in years to get involved with our children’s incredibly privileged. But when it became clear that education, take time to relax, or eat dinners together many people wouldn’t be able to experience Abama as a family. in person, we did our best to bring Abama into everyone’s homes. Food has always brought people together, and we really returned to its comforts this year. Whether it Diego Dato, the brilliant head chef of Martín was creating one of the millions of sourdough starters Berasategui’s Melvin restaurant, located in Las born in 2020 or delving into new cuisine, the food Terrazas, opened up his box of secrets. He shared world went mad. mouthwatering recipes every week that could be made at home. Thanks to him, we were able to enjoy a piece of Abama no matter our physical location. Try them out yourself! 38 ABAMA NEWS 9 - 2021
Bellevue ABAMA RESORT NEWS Soup parmentier + Chicken Mushroom soup + Hake in green brochettes + Walnut cake sauce + Baileys Mousse + GET THE RECIPES + GET THE RECIPES Prawn ceviche + Seared salmon Celery root salad + Breaded + Lemon flan chicken + Berry infusion + GET THE RECIPES + GET THE RECIPES Chicken croquettes + Battered hake + Chocolate & berry yogurt + GET THE RECIPES ABAMA NEWS 9 - 2021 39
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MARKET ABAMA NEWS 9 - 2021
BROKER SUMMARY 2020 ABAMA RESORT NEWS Broker summary 2020 2020 has been an unusual year for our brokers, with an important set of challenges, to be sure. But it has also been a great opportunity for reexamination and reinvention. Remote work, the strengthening of digital systems and processes, virtual tours, and the deepening of client loyalty and communication have all been high on the list of priorities. At Abama, 30% of our sales this year came through brokers, and they brought in 200 potential clients. Here in Spain, brokers Engel & Völkers and Michael Nolan were especially active. Internationally, Luxury4u from Münich, Germany, and Nieuwbouw Tenerife from Belgium were also great supporters of our properties at Abama. Overall, the greatest client interest came from Germany, the UK, Spain, and Belgium. In the coming year, our brokers will be able to build on new skills to create hybrid work methodologies that will leverage digital even as we can return to enjoying time face to face and on the grounds of Abama. + READ THE INTERVIEW WITH ONE OF OUR BROKERS 42 ABAMA NEWS 9 - 2021
Bellevue
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INTERNATIONAL MARKET SUMMARY Bellevue ABAMA RESORT NEWS International market summary Having visitors and owners from all Once a year we like to do a round-up of some of over the globe is one of the things the trends we’ve seen, particularly in the various we love most about Abama. We always European markets, and share them with you. They’re have fresh perspectives here on the a great gauge of interests and mindsets that even go grounds. But it gives us great insight beyond real estate to the priorities that drive people. into what’s happening in the real estate markets in our owners’ home countries We asked our PR reps in various regions to give us as well. a summary of some of the most significant things they’ve noted, and it’s both an interesting read and a mirror of the times in which we are living. + READ THE SUMMARY REPORT ABAMA NEWS 9 - 2021 45
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GOLF ABAMA NEWS 9 - 2021
MICHAELA GERG ABAMA NEWS 9 - 2021
SKI CHAMPION MICHAELA GERG SEEKS TENERIFE ACCOMMODATION WINTER ABAMA RESORT NEWS Ski champion Michaela Gerg seeks Tenerife accommodation in winter Enjoying the sun and springtime temperatures of Tenerife POST-SK I I NG C A R EER accommodation in winter is a pleasure even snow lovers revel in. Case in point: Michaela Gerg, one of the Never one to shy from new challenges, Gerg has been busy most successful German ski racers of all time. Between since retiring from professional racing. Seeking enjoyable 1980 and 1996, Gerg was in the top 10 of skiers over 100 projects that would allow her to meet people she would like times and in the top three 41 times. She won four World Cup to spend time with, she created the Schneekristalle Founda- races and World Cup bronze in the Super-G in 1989. She tion to help socially disadvantaged and disabled children. was in the Olympics four times. And this winter, we found In 2012, the year it was founded, the organization support- the former professional athlete lounging on the terrace of ed 500 children, and since then the number has swelled to her holiday destination at Abama Resort, taking in the views 6,000. “My partner, Achim Winter,” said Gerg, “is a great and the ocean breeze. help with the project, and his daughter Vanessa works side- by-side with me to find donors.” “It’s the first time I’ve been away from home in winter,” said Gerg. “That’s because of Coronavirus. Normally I would be Since 2013, Gerg has also been a successful speaker. She in Lenggries by now, where I have been running a ski school gives 20 or more talks a year, appearing at skiing events with about 60 instructors since 2008. In the fall, I’m usual- and other gatherings to talk about her eventful life. She en- ly busy for weeks preparing for the ski season, as was the courages people to pursue goals and set their own paths, case last year. But the start of the season has been delayed reminding them that success depends greatly on one’s personal attitude, but that team building and teamwork are due to the lockdown.” crucial in every aspect of life, whether or not related to sport. ABAMA NEWS 9 - 2021 49
SKI CHAMPION MICHAELA GERG SEEKS TENERIFE ACCOMMODATION WINTER REMOTE WORK IN BEAUTIFUL SURROUNDINGS Recently, though, Gerg has been enjoying her relaxing She can do what she needs to largely from her laptop: an- days at Abama Luxury Residences in Guía de Isora. In swer emails, prepare speeches, work out new concepts for her Tenerife accommodation, which she shares with part- the ski school and the foundation, and more. “I can do all ner Achim Winter, “We sleep in, have a nice breakfast at that perfectly well here from our Tenerife accommodation. Melvin restaurant, go for a walk, or shop down in the village The Tenerife weather is wonderful, the sun provides light; of Playa San Juan. Every other day we golf on the fantastic I’m even more motivated in these great surroundings. We course, enjoying views of the ocean and the island of La are even considering buying an apartment here, and are Gomera. We’re going to drive over there sometime as well, looking at a few properties at Abama right now.” and visit the north of Tenerife. On a previous trip, we ex- plored the National Park around the Teide volcano. I’m also doing yoga and Pilates with a personal trainer here,” says Gerg, “but work continues. Actually, I’m always working, but that doesn’t bother me. I enjoy my work and I don’t perceive it as an obligation.” 50 ABAMA NEWS 9 - 2021
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