and.portfolio

and. andrea visus interior design and brand strategy

and. is interior design and brand strategy and. is beauty and functionality combined and. is about connecting two worlds that can benefit from each other and. is the search for meaningful experiences that connect people and spaces in new unexpected ways and. I am Andrea Visus, interior designer with extensive experience in brand strategy and product innovation This is my portfolio so far, a mix of college assignments, freelance collaborations and strategic work with brands. interior design and brand strategy PORTFOLIO #1Redesign #2 Create #3 Co-create #4 Brand Strategy

and. #1 Redesign Residential refurbishment This brief was a designed for Natalie and Alistair Barker who have just bought a 170 year old cottage in New Forest. They want to recover the soul of the place and give it a completely new life. And guess what? The property used to belong to the bakers of the village... They are “The Barkers at the bakers”

North Side Scheme and. concept The north side colour pallet consists of neutral earth tones with aubergine purples and dusty pinks with contrasting accents in mustard. The redesign of this cottage aims to recover the lost charm of the property. SouTthheSnidoerthScshideemceolour pallet consists of neutral earth tones The concept idea has inspired the entire design strategy and had a great impact in the selection of materials, with aubergine purples and dusty pinks with contrasting colour palette and the entire planning of the space. accents in mustard. The industrial features provide an insight into the building’s past whilst maintaining a sense of belonging. The south side pallet is all about letting the nature in: forest greens, lighter The natural and tactile materials connect with the neutrals and accents in purple. senses allowing us to flow throughout the space. The outstanding nature around the property is also playing a vital role in both space planning and colour palette, filling the place with warmth and tranquility.

North Side: South Side: Relax & Enjoy Share & Play and. space planning The original configuration of the space had an east-west division with many dead areas lacking purpose. To allow a more efficient use of the space, two walls have been knocked down resulting in a North - South division. The space is now divided into two: // The north side is dedicated to leisure and relaxation. // The south side is all about playing and sharing moments together.

furniture book and schedules sample trays and. presentation materials

and. 3D renders

and. #2 Create Residential - Guest’s area Philip and Julia want to design their guest bedroom and bathroom so their son and daughters can feel at home again when visiting with their partners. Settled in different corners of the world, this guest’s area of their former home is an opportunity for them to connect and reinforce their emotional bond. They might be apart, but they have a space to Connect, Relax and Play as if they were together...

lounge area working area feature wall st o ra g e st o ra g e and. concept At the heart of the design is the idea to connect people. From deep conversations inspired by the room’s intimate corners, to hidden treasure hunts surprising the family members; every detail is an opportunity to share the love they have for each other and feel closer even if they are oceans apart. The elements are playful and light-hearted, allowing them to lose themselves in a safe space, transporting them to moments of joy and delight. space planning The south facing bedroom and bathroom is located in the basement of a family home in Barnes. The space is designed to maximise the impact from the limited light available. The lack of windows in the bathroom at the rear of the space is compensated by the light-hearted materials and hanging plants that transport us to a brighter place.

digital boards physical sample boards hand rendered details and. presentation materials

and. 3D renders

and. #3 Co-Create Freelance work Since graduating from KLC, I have done several freelance work with renowned Interior Design studios. Here is a summary of some of the projects I have worked on: Decorex Design Encounters. Run for the Hills Hospitality concept development. Run for the Hills Mews house design. Fran Hickman Design.

and. Decorex 2019 Design Encounters I collaborated with the team at Run For The Hills with sourcing, styling, installing and photo shooting of the children’s bedroom at Decorex 2019 - Design Encounters.

and. The room depicted a five-year old eco-warrior in an edgy, cool, fashion forward space with an overarching theme of rebellion and environmentalism.

What feels AUTHENTIC for Slovaks and how it can be conveyed into the interiors Traditional folklore inspiring textiles, textures and materials and. Hospitality Hospitality project for Slovakia Outstanding surrounding nature coming into the indoors Impressive architecture heritage translating into sober and opulent shapes I helped the team at Run for the Hills with the strategic kick off of a new project in the entertainment sector. We needed to decode what AUTHENTIC means for Slovaks in order to inspire the interior and graphic designs and also provide meaning to the future user of the space, while reassuring the client commissioning the project.

kitchen plans, concept and render and. Residential bedroom moodboards and render Mews house design Redesign of a one bedroom mews house in Notting Hill. The place is challenging in terms of space and budget, requiring maximum levels of creativity. I have been involved in the bedroom and kitchen designs.

and. #4 Brand Strategy Before deciding to dedicate my life to design, I have worked for +15 years as brand marketing strategist in client-side teams, brand consultancies and start-ups. I led multidisciplinary teams and helped global top category brands to innovate and communicate with their targets in the most varied territories. These are some of the brands I have worked with and a summary of the job done with them.

and. IT’S TIME TO LETGO ENJOYMENT DECODED CONSUMER DECODE Challenging the second Consumer understanding Shaping the brand to suit hand buying and selling and innovation platforms Latin American needs market in US and Norway for Mexico and expectations. GROWING WITH THEM RECOVERING THE MAGIC MAKE INSTANT GREAT Adapting to new target Going back to the roots AGAIN. Long term and defining roadmap for of fine fragrance heritage innovation for Mexico, the next 5 years in product and comms. Russia and Thailand. TAKING BEER A LEVEL UP NEW GENERATION NAILING IT IN JAPAN Premium experiences OF KIDS IN TURKEY. Adapting the global for new enhanced Breakthrough innovation positioning to gain the consumption occasions. and comms guidelines love of the locals. JUICY CHOICES CONQUER CHINA HEART HEALTH Create a new story for Immersion into Chinese Expanding brand benefits the brand to launch in culture and exploration and proposition for Chile Europe. of opportunities. and Mexico. LAUNCH IN RUSSIA BRAND REPOSITIONING ZESTY EAST SIDE Creating communication Adapting the brand for a Brand expansion into guidelines to connect launch in EU. Middle East. with Russian women. BRAND MANAGEMENT BRAND MANAGEMENT BRAND MANAGEMENT Developing all aspect of Developing all aspect of Developing all aspect of marketing mix for Latin marketing mix for Latin marketing mix for Latin America America America

and. andrea visus +44 (0) 7590 289 833 [email protected]