MIDDLE EARTH HR

ACADMIUM WHITEBOOK 2020-2021 1|Page

PREFACE: Team Acadmium, with its vivacity, is exhilarated to present Placement whitebook for “Middle Earth HR” for the year 2020-2021. The whitebook serves the purpose of assisting the students throughout the placements process by providing a comprehensive view on the company and the sector in which it operates. It comprises the quintessential facts about Middle Earth HR. 2|Page

ABOUT THE COMPANY Middle Earth HR (MEHR) is the world's 7th largest practical HR training providing company. Recently it has started a new wing which provides leadership certification courses. Started with the aim of providing best practical hr training using the knowledge base of some of the top HR people across Asia. MEHR is associated with Carlton Advanced Management Institute(CAMI) as a global affiliating partner and strived for the development of better HR practices. MEHR today is one of the leading specialist HR Training & Education Organizations. MEHR has more than 35000 HR professionals from across the globe and has partnered with many organizations in their HR training & development. MEHR provides high impact, practical, glocal and industry validated training for HR professionals in Bangalore, Cairo, Chennai, Delhi, Dubai, Hyderabad, Karachi, Kolkata, Kuala Lumpur, Lahore, Manila, Mumbai, Pune & many more. MEHR builds its services through the following centres of Excellence: HR certification Business – This business is primarily co-branded under the name of our global research centre (Carlton Advanced Management Institute). This will be focusing on Running HRM Public workshops and successfully running a calendar of programs in the current locations – India (6 cities), Pakistan (2 cities), UAE, Egypt, Philippines as well as up and coming locations in Qatar, Oman, Bahrain, Malaysia, South Africa, Hong Kong. We are currently running the largest workshop calendar in HRM in Asia and we are anticipating a rapid growth of more 50% year on year for the next couple of years. Long term Educational Business – This business is co-branded under the name of World HR board which has also been set up as a LCC company in Dubai World Central a premium business address in Dubai focusing on long term executive education. We are looking at co-branded programs with global premier education institutes, we currently have a tie up with Egyptian Banking Institute (Cairo) and SP Jain (Dubai) and are finalizing tie ups with one of the UK’s Leading Business School and one of the IIM’s in India. The Leadership Certification Business – This is a new business launched in the last 6 months and we are planning to run a series of certification in leadership. We hope to grow rapidly where we can duplicate the HR certification business over the next 18 months. Middle Earth is one of India’s largest provider of hr specialist training programs. 3|Page

KEY FACTS: Facts Privately Held Topic Human Resources Type The main line of business is HR Training, Education and Consulting Industry services. Services 1997 Shuvam Das Founded Hyderabad, Telangana Founders Nitin Sanker (Managing Director) Headquarters http://www.middleearthhr.com Key People Website Nitin Sanker (CEO) 4|Page

MISSION The Old mission has been modified – The new mission statement reads – “Practical Joyful learning in People Management”. VALUES The key values are now four– Learn, Innovate, Celebrate and Transcend. WHY US TRUSTED Asia’s largest corporate training firm with over years of experience in leadership development in HR capability building for companies, we have partnered with over 5000 companies. Middle Earth HR has a presence in 7 countries with Asia’s largest open event calendar of more than 500 workshops yearly and 90% of our business comes through repeat customers COMPLETED Middle Earth HR’s learning solutions are truly comprehensive and are beyond the capability of most HR and leadership training providers. We have a learning library of over 100 certifications. Our MOU’s with IIM Indoor, IIM Rohtak, SP Jain (Dubai and Singapore) help create co-branded certifications for your company. Our strong post-training team ensures ample implementation support, and our own E-learning labs and delivery system allow us to create blended learning. PRACTICAL ROI Our faculty comprises of practising senior management at CXO/HOD level with a median experience of over 20 years. • Learning of modules • Implementation of knowledge through projects • Receiving support from coaches This ensures that the learning is practical; which, in turn, leads to business results that create high ROI for the company. CLIENT CENTRIC Middle Earth HR has over 250 well-designed learning Modules. We mentor and support around 3000 projects in over 200 organisations annually through our faculty, project guidance cell and consulting teams. Our team of learning consultants and designers built carefully designed bespoke learning and development solution that met our every need. 5|Page

SERVICES OFFERED 1)Leadership Online Programs( E based Program to make you the best you can) 3 Key Categories Of Leadership Skills are as follows: • The Inner Thinker - As a leader, the mind management is key to leadership success. The power of calm, innovative analytical and Emotionally intelligent leader is key to building successful organizations and it all starts in the mind of one leader. • The Outer Influencer - A Leader is responsible for overseeing the work of others and motivating people toward a common goal. The focus of these skills help leaders align people, motivate them and power them towards the common goal. Great leaders are those that manage to communicate, coach their team members to greater and greater heights. • The Builder of Firms - At the end the leader is responsible to build teams and organization systems. Builder skills help someone spot team and organizational inefficiencies and quickly develop solutions to challenges. It helps Leaders define and build institutional systems that work and to able to plan and manage change. 6|Page

2) HR Online Programs Recruit & Access HR Management Learning and Development Certified Global Recruitment Certified Performance and Certified Instructional Analyst Competency Developer Designer Certified Assessment Center Certified Human Resource Certified Talent Analyst Generalist Management Analyst Certified Recruitment Certified Human Resources Certified L&D Analytics and Manager Business Partner Metrics Professional Certified Talent Acquisition Certified Strategic Human Certified Learning Specialist Capital Management Consultants Compensation & Benefits Certified Payroll Specialist 7|Page

3)Corporate Digital Learning Solutions Middle Earth HR provides world class customized training solutions to meet company’s specific business needs, bolster core HR and leadership competencies, improve performance of managers, increase productivity so that organisations achieve their strategic objectives. We at Middle Earth HR are passionate about providing organizations a learning experience which ensures true change. Our 22 year experience in developing joyful and practical learning experiences has helped over a 1000 companies including many fortune 500 giants get developmental interventions which produce business results. As the world adjusts to a work from home lifestyle, it's now more important than ever to find ways to keep the L&D culture thriving and employees engaged in their development. As you may be aware, we at Middle Earth have been working in the last couple of years to bring more virtual offerings into our portfolio, we have only accelerated this process since the pandemic started. Our services can be categorized into four major buckets comprising – 17 E-learning HR programs for HRM professionals, 11 functional leadership certifications for manager and above level, 6 Spotlight series meant for HR and leadership people and 3 Coaching services. OUR LEARNING PROMISE 8|Page

4)Franchise Program MIDDLE EARTH HR Franchise Model offers lucrative business opportunities for business owners or entrepreneurs passionate about learning who have the desire to flourish in the education sector. Our franchise model ensures vital support on most important aspects of business. We offer a superior business model by optimizing franchise operating model and maximizing benefits. Middle Earth HR (MEHR), a 20-year-old organization established by IIT-IIM graduates, is today one of the largest specialist training, education and knowledge support companies for HR professionals worldwide. MEHR takes pride that it has trained more than 35000 HR professionals from all levels across the globe and also has partnered with more than 1000 companies in their HR training & development. Our Benefits Includes- • Well researched curriculum design supported by our global research centre - Carlton Advanced Management Institute. • Experience of mentoring close to 2,000 projects every year in HR and People Management in the large and medium organizations globally. • Building Practicality through our \"Global\" approach- Global Concepts and Local Best Practices. • End-to-end support from the design through delivery, to evaluation and review of the learning intervention. 5)Corporate Services Middle Earth HR strives to provide world class customized training solutions to meet your company's specific business needs in HR and Leadership. We help bolster core HR competencies, improve performance of managers, and increase productivity so your organization achieves the strategic objectives. Middle Earth HR also designs, develops and delivers a range of innovative learning solutions from interactive workshops - that focus on: • HR-Training • Leadership-Development • Outbound-Trainings 9|Page

AWARDS & ACCREDITATIONS The accreditations and awards, which we have received throughout the years, are a recognition that our firm excels in providing quality services to our clients, as well as in managing our people. These independent third-party, local and international awards and accreditations, make us proud of the quality of our work and innovative HR practices. Our goal is to continuously improve our working environment and facilitate the provision of high- quality services to our clients. Business India Alumni Survey Award Middle Earth HR CEO - Mr.Nitin Sanker in a B.School survey conducted by Business India was selected among the top 10 alumni from IIM (Calcutta). This survey covers all alumni and was not restricted to any specific year. This high honour he shares with alumnae's like Anil Ambani, Naina Lal Kidwal, Rahul Bajaj, Kumar Mangalam Birla, K.V. Kamath and many other. Middle Earth HR named in TalentIndustry.com's Top Workforce Development Companies Watch list TrainingIndustry.com announced that Middle Earth HR is one of the twenty companies worldwide selected for their annual \"2013 Workforce Development Providers List\". The prestigious list is compiled through extensive research and thorough analysis of the capabilities, experience, and expertise of participating companies. Middle Earth HR is the only training company from India on this list and shares its position with prominent companies of the training industry like UC Berkeley, ProTrain, Synergetics, IFE, Intuition and Shanegreen Enterprises. 10 | P a g e

MEHR receives HR Certification Institute Approved Provider Status Middle Earth HR, has been awarded Approved Provider status by the HR Certification Institute and can now offer recertification credits for the approved programs. Middle Earth HR has received the HRCI Approved Provider Status for its HR public workshop programs. After receiving the Approved Provider Status, Middle Earth's various programs had been submitted for review of the HRCI. The Approval for some of the programs submitted has already been received. The recertification credits apply toward the following certifications for HR professionals: PHR (Professional in Human Resources), SPHR (Senior Professional in Human Resources) and GPHR(Global Professional in Human Resources). HR Certification Institute is the credentialing affiliate of the Society for Human Resource Management, the world's largest institute serving the professional needs of human resource management. The human resource certifications of PHR, SPHR and GPHR distinguish HR professionals as having mastered the HR Body of Knowledge. Middle Earth HR Bags HR.com's 2014 Leadership 500 Excellence Award Middle Earth HR's strategic leadership program on OD has been listed in HR.com's 2014 Leadership Excellence 500 Award. The award recognizes our company's outstanding leadership program as an award-winning example for other organizations to be encouraged and to improve their leadership and strive in developing programs that suits the needs of their users. We are happy to share this years’ awards with prestigious organizations like INSEAD, Mckinsey , Dale Carnegie , Centre for creative leadership, DDI, Korn Ferry, Franklin Covey etc..., HR.com is the largest global social networking and resource site for HR Professionals. For the past 30 years, Leadership Excellence has identified and recognized the Top 500 leadership organizations and their strategies and solutions in their yearly ranking. This year's Top 500 award winners have been published in the April issue of Leadership Excellence Essentials. 11 | P a g e

Middle Earth wins the prestigious India Human Capital 'HR Champion' Award Mr. Nitin Sanker, CEO & MD of Middle Earth Consultants Pvt. Ltd (now Middle Earth HR) was being awarded the India Human Capital \"HR Champion\" award for the work done in the field of HR training and consulting. The award was given as part of the 2012 India Human Capital Summit at Taj Deccan, Hyderabad on 7th Dec'12. Nitin Sanker, who is also currently holding an honorary position as Executive Director of The Asian HR Board, not-for-profit organization, was given the award for having trained over 10,000 HR Executives, Managers, directors, Vice-presidents & HR heads from 10 countries including India, Pakistan, Indonesia, Nigeria, Philippines, Mauritius, Dubai, Bahrain, Singapore eliciting rave reviews from them. Also, Nitin has personally mentored over 500 projects in HR over last 10 years and led over a 100 consulting projects for companies in the areas of Compensation, Competency Management, Assessment Centres, Psychometric Assessment, Strategy & OD, Behavioural analysis. A jury of distinguished industry experts headed by the doyen of Indian HR, Dr. Indira Parikh, evaluates companies and individuals that have truly translated knowledge into practical solutions for strategic manpower development as measured by change, strategy and results. Middle Earth works on a broad range of areas in HR like Talent Acquisition, Learning & Development, Compensation & Benefits, and OD & Strategic HR. The India Human Capital Awards honours special achievements in the field of HR, the objective is to benchmark talent & HR practices across India. 12 | P a g e

Middle Earth bags an award from World HRD Congress The WORLD HRD Congress recently conferred esteemed \"Outstanding Contribution to Global HR\" award to Mr. Nitin Sanker, CEO & MD of Middle Earth Consultants Pvt. Ltd (now Middle Earth HR-MEHR),at Taj Lands, Mumbai. This award validates the huge efforts put in by MEHR for enhancement of HR practices in organizations across the globe. Middle Earth HR Achieves 2015 Leadership 500 Excellence Award, 2nd Year in a Row Another Global recognition from HR.com, the largest global social networking and resource site for HR Professionals. We are proud to list the achievement that our program Certified Learning & Development Manager has listed in the 9th position in the Leadership Partners and Providers International category of the Leadership 500 Excellence awards. Applications were reviewed by the Expert Leadership Panel along with the Survey of Program Participants, Social Surveying on Facebook and LinkedIn. Over 11,500 responses were received for Respondent Survey Results. Middle Earth HR would like to thank all those who have nominated and voted for the programs. Each award received is a tribute to us and everyone who is associated with us by any means. It is a great recognition for our global certification programs and our mission in building human happiness. 13 | P a g e

JOB DESCRIPTION MARKETING INTERN • New Product Launch Steps in launching new product in the product 1. Learn about your customer Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to develop and market a valuable solution. 2. Write a positioning statement. Write out a statement that can clearly and concisely answer these three questions: • Who is the product for? • What does the product do? • Why is it different from other products out there? 3. Pitch your positioning to stakeholders. After establishing position statement, present it to stakeholders in your company so they are all on the same page. If your employees have a hard time buying into the product, your customers might as well. If your team loves it, that might be a great sign that the product launch will go well. 4. Plan your go-to-market strategy. This is the strategy that you will use to launch and promote your product. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. 5. Set a goal for the launch. One of the best ways to set goals for your launch team is to write them out like SMART goals. A SMART goal is Specific, Measurable, Attainable, Relevant, and Time-bound. 6. Create promotional content. 14 | P a g e

After planning out your go-to-market strategy and writing your SMART goals, start producing content that will support and align with those promotional efforts. This can include blog posts related to your product or industry, demos and tutorials, and landing pages. 7. Prepare your team. Be sure that your company and key stakeholders are ready for you to launch and begin marketing the product. Communicate with the company through internal presentations, Slack, or email to keep your company in-the-know of your launch plan. 8. Launch the product. Once you've completed all the above steps, you can launch the product. 9. See how well you did achieve your goals. After you launch your product, track how the go-to-market strategy is performing. Be prepared to pivot or adjust aspects of your plan if they aren't going smoothly. • COMPETITOR ANALYSIS For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business. Answer questions such as: ➢ Who are your competitors? ➢ What products or services do they sell? ➢ What is each competitor's market share? ➢ What are their past strategies? ➢ What are their current strategies? ➢ What type of media are used to market their products or services? ➢ How many hours per week do they purchase to advertise through the media used in this market? ➢ What are each competitor's strengths and weaknesses? ➢ What potential threats do your competitors pose? ➢ What potential opportunities do they make available for you? 15 | P a g e

SWOT ANALYSIS 4P’s of MARKETING 16 | P a g e

PORTER’S FIVE FORCES MODEL STP MODEL 17 | P a g e

5C’s of MARKETING • B2B MARKETING 18 | P a g e

HR INTERN • Instructional Designing Instructional design is the process by which learning products and experiences are designed, developed, and delivered. These learning products include online courses, instructional manuals, video tutorials, learning simulations, etc. The Instructional Design competencies have been identified by the IBSPI (International Board of Standards for Training, Performance, and Instruction) and although this isn’t an exhaustive list, key skills can be broadly categorized under Professional foundations, Planning & Analysis, Design & Development, and Implementation & Management. 1. Planning and Analysis. Building blocks of designing instruction for an eLearning course entails a thorough \"needs assessment\" of the targeted demographic: Learners’ goals, concrete understanding of their expectations from the course, likely study environment, ease or comfort level with a variety of technologies, etc. Based on the relevant data collated, an Instructional Designer would then \"design a curriculum\", identify which methodologies would be used to deliver curated content, and zero-in on existing and emerging technology that will form part of the final course. 2. Design and Structure. The success to an effective and appealing eLearning course boils down to the fluidity and structure of the content –despite availability of top-notch content and seamless technology– to ensure that learners remain engaged and courses see a minimal attrition rate. The Instructional Designer’s prime focus would be on how content is required to be organized: Flow of information is sequential and smooth without losing context, moving from complex, simple, or elaborate concepts in an uncluttered manner that caters effectively to a wide variety of learners, an essential hallmark of eLearning courses. 3. Collaboration with Subject Matter Experts. Christy Tucker explains that an Instructional designer, in close collaboration with the respective Subject Matter Expert (SME), will be responsible for not just curating the most relevant content to include in the course, but will be required to devise modes of assessment and interactions (tests, quizzes etc.) to ensure optimum efficacy of the eLearning course. 19 | P a g e

4. Multimedia Tools. Within just one segment of an eLearning course, a user can find themselves going through a gamut of tools: Infographics, mini-videos, graphs, links to sources, PDF extracts etc. It would be awfully easy for it to become overwhelming for a first-time learner who is required to consume this wide range of data. And here’s where an Instructional Designer comes in the picture: In collaboration with the tech-team, design team and the Subject Matter Expert, the Instructional Designer would brainstorm in context of aesthetics (size, font, design, and experience), placement, frequency of use of tools, content format, and more, to ensure learners are not overwhelmed by the experience. 5. Implementation and Management. The Instructional Designer, in addition to all the above, is also required to maintain relationships with a wide range of interested parties on the team (faculty, Subject Matter Experts, students, tech teams) with the least amount of friction as possible. This would require enormous amounts of communication of all kinds (writing, speaking, listening, presenting) as this job essentially personifies \"collaboration\" in order to keep teams running as well-oiled machines, implementing decisions after thorough discussions, and managing people with enmeshed roles; a visual review tool like zipBoard could seamlessly complement this process of collaboration ensuring these goals are met with relative ease. 20 | P a g e

Recent News • Middle Earth HR Private Limited is a Non-govt company, incorporated on 24 Nov, 2005. It's a private unlisted company and is classified as' company limited by shares'. Links to the news mentioned above • https://economictimes.indiatimes.com/company/middle-earth-hr-private-limited- /U74140TG2005PTC048170 21 | P a g e

TEAM ACADMIUM WISHES YOU ALL THE BEST 22 | P a g e