Brand Book - Flamingo

Designed by Hadar Cohen Bracha BRAND BOOK

TABLE OF CONTENTS ABOUT THE BRAND ...........................................................................................................................................................................3 VISION & VALUES..............................................................................................................................................................................4 VISUAL LANGUAGE......................................................................................................................................................................6 Fonts.............................................................................................................................................................................................. 7 Colors............................................................................................................................................................................................. 8 Pattern............................................................................................................................................................................................ 9 Icon for the logo.............................................................................................................................................................................. 10 Logo- the basic logo........................................................................................................................................................................ 11 Logo- the colors.............................................................................................................................................................................. 12 Logo- appearance............................................................................................................................................................................ 13 Logo- proprtion............................................................................................................................................................................... 14 Logo- do and don't do...................................................................................................................................................................... 16 UI Kit............................................................................................................................................................................................ 18 Icons............................................................................................................................................................................................. 20 Illustrations.................................................................................................................................................................................... 21 PRINT......................................................................................................................................................................................... 22 CORPORATE IDENTITY...................................................................................................................................................................... 23 POSTER & FLYER............................................................................................................................................................................. 24 DIGITAL...................................................................................................................................................................................... 26 PC ONEPAGER................................................................................................................................................................................. 28 MOBILE ONEPAGER.......................................................................................................................................................................... 30 STORIES & POSTS............................................................................................................................................................................ 32 STORIES & POSTS............................................................................................................................................................................ 34 2

ABOUT THE BRAND We sale the cutest furniture, here it’s all about PINK! We belive in everything feminan and everything pretty. Go ahead and get yourself something dreamy! 3

ALL PINKVISION & VALUES FUN YOUNG PLAYFULL FRESH 4

5

VISUAL LANGUAGE 6

Fonts Juniper Std ABCDEFGHIJKLMNOPQRSTUVWXYZ CoconPro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 7

Colors CMYK 0.84% 11.28% 0.05% 0% RGB 250 229 240 WEB f9e5ef 8 CMYK 0.17% 24.11% 0% 0% RGB 250 204 227 WEB f9cce2 CMYK 0.4% 34.98% 0% 0% RGB 247 184 214 WEB f7b8d6 CMYK 0% 49.23% 0% 0% RGB 255 156 204 WEB ff9ccc CMYK 1.73% 80.36% 4.85% 0% RGB 235 89 153 WEB eb5999 CMYK 0% 97.37% 10.72% 0% RGB 237 26 130 WEB ed1a82

Pattern 9

Icon for the logo Shape Color 10

Logo- the basic logo Brand name Icon Tag line 11

Logo- the colors The basic color for the logo: CMYK 0% 97.37% 10.72% 0% RGB 237 26 130 WEB ed1a82 The logo get colored in black or white only for black & white print Appears in only one solid color! 12

Logo- appearance Partial logo - icon + brand name Full logo - icon + brand name + tag line Website logo - icon + brand name + tag line Solo icon Icon for social media profile Appears on eny background, while the logo stey clear. 13

Logo- proprtion 14

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Logo- do and don't do 16

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UI Kit 18

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Icons facebook Instagram Pinterest Email Role Location Phone number Website 20

Illustrations Furniture silhouettes Skikers 21

PRINT 22

CORPORATE IDENTITY 23

24 POSTER & FLYER

25

DIGITAL 26

27

28 PC ONEPAGER SPRED

POP-UPS 29

30 MOBILE ONEPAGER SPRED

POP-UPS 31

32 STORIES & POSTS Story GIF

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34 STORIES & POSTS Stories

Posts 35

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